How To Price High End Commercial Food Photography

[@TinHouseStudioUK]

I hope you enjoy this. If you have any questions before I film the next two pop them down below or hit me up on instagram instagram.com/scottchoucino/

[@silviulopatnic3221]

this is more than food photography, this is about pricing a commercial shoot, regardless the niche, such an eye opening vid, thank you for the willingness to disclose such info

[@sunrise_sunshine]

Very informative video i ever come across somebody explaining in this details about how pricing works on real-time practical. Really appreciate for being open and sharing in detail about it. Thanks so much :)

[@andrewlunn]

Interesting analysis and breakdown. Thanks for sharing Scott

[@kendricksnotaboutit]

Amazing breakdown! Truly enjoyed it and staggered by how little exposure this has gotten. Please keep at it.

[@benharris3949]

This was amazing. I was wondering why you started with high end, but as you started unpacking the process and quote building it totally made sense.

[@TinHouseStudioUK]

Cheers Ben. Hope you are well

[@billywalker89005]

Scott, as usual you've put out another outstanding video! Sincerely appreciate your efforts on this video series!!

[@TinHouseStudioUK]

Thanks Billy

[@Geekistaan]

Very interesting. I am a commercial photographer based in PK. Been struggling with license fees as they are not a norm here, but recently i had to charge a multinational client (world's biggest food company) for images that I shot here for their local brand - but now need to be used by 2 different countries within Africa (where they are also launching the brand). What i did was, i just calculated my shoot cost, halved it, and charged them that, so it would be much cheaper to buy from me instead of trying to reshoot it themselves. I longed for something like the-aop.org calculator. I went straight there to check it out after i saw your video. I am trying to make licensing a part of my work practice, but it's just not the norm here. However, one thing you could possibly advise me on, i charged them for 2 images for 2 years in two countries. The aop calculator doesn't seem to account for licensing the full shoot or certain images of it. It still makes me wonder how to charge for single images or should it always be one fee per year for the whole shoot? Any thoughts? Anyways...Great video!

[@agustintajch]

Your content is AMAZING! Thanks for sharing!

[@TinHouseStudioUK]

Thanks

[@kevinrichards1667]

Totally brilliant advice nothing as good as this on youtube

[@TinHouseStudioUK]

Thanks so much for the kind words Kevin

[@thomasbrydon7257]

Bloody brilliant videos!!!

[@TheTravelnLass]

Love your no-nonsense, pragmatic approach. lol, can't wait to see how you cost a gig that's less, shall we say... in the stratosphere! ;)

[@TinHouseStudioUK]

Thanks. Trying to be as useful as possible. Although my production of these videos could do with being pimped up a bit.

[@HeidiDenney]

Did you ever specifically do a follow up video on this topic? I've watched many of your videos and have learned a lot. I'm curious about how this estimate translates into action, but then also after all that shooting you do for a full day, are they really only using 3 final images? Or is there a chance you might upsell some others from the shoot? Thank you so much for all you've shared!

[@swayt2725]

Great video. Very jealous of your UK hire prices. It’s $1000 just to hire a phase one system for a day in the states

[@TinHouseStudioUK]

yeah we seem to get good deals on the phase one systems, not so much on Canon or Hassleblad though.

[@PeeGeeTips]

Hi Scott, very informative and appreciated. Just wondering why don’t you add a producers or production fee to account for the days of work you spend ringing around looking for and booking crew, gear rental research etc? It’s very common in the commercial sphere for video content as a line item and seems like a missed opportunity here. Thanks again for all your open and honest content, it’s refreshing to see actual professionals divulge how the real world works.

[@TinHouseStudioUK]

PeeGeeTips I tend to have a producer do these things on bigger jobs. But I suppose I could add a fee for gear research, but it only takes a 5 min call to Kev to find out what I need. How much do they add in video for these services ?

[@PeeGeeTips]

Choucino Photography Production co-ordinators on commercial work are around 800/day and there’s typically a 10% production fee of the whole budget (less usage in your case) for any unforeseen additional costs

[@yohannaftali2480]

Very helpful video about business... your budgeting just opened my eyes about professional food photographers make... I'm waiting for your next video about shooting, executing, after lockdown 😁

[@TinHouseStudioUK]

Thanks Han, I cant wait to get back to shooting properly again.

[@douglasbarnes456]

Great info, as usual. Thanks for posting this!

[@TinHouseStudioUK]

The is Douglas

[@TinHouseStudioUK]

Thanks Douglas even haha

[@matrixphotodesign]

Hi Scott great video can not wait for the next video since I normally working with smaller clients , Cheers from Canada .

[@TinHouseStudioUK]

Thanks. Will hopefully have it out next week.

[@matrixphotodesign]

Normally I would say can't wait , but in " keeping with the situation " I just say looking forward to it .

[@TinHouseStudioUK]

@@matrixphotodesign haha

[@Agnivolok1]

Thank you for all the useful info! Doesn't seem much, 3 photos to be made and aloooot of everything around them ;) Cheers, hope to see more of those and the ones with executing.. .Be safe!

[@TinHouseStudioUK]

Thankfully food work is usually pretty chill due to the cooking speeds 😁

[@Agnivolok1]

@@TinHouseStudioUK Yeah, cooking is relaxing usually :)

[@korm87]

Love the videos mate, very helpful. Question - what’s a marketing campaign above the line?

[@doubleu1446]

Great video! Could you perhaps make a video in which you explain how licensing works (more in depth)? Would be really helpful to a lot of people!

[@TinHouseStudioUK]

Its coming out next week :D

[@doubleu1446]

Choucino Photography Awesome!! :)

[@WildHorseProductions]

Great thanks for the video!

[@TinHouseStudioUK]

Thanks David

[@dominichall5489]

Seriously informative 🙏 i've just started getting jobs for my food photography and have been charging an hourly rate and not really licensing. What do you think a reasonable price to start licensing per image to restaurants is? Mostly everything is just social media and website.

[@yohannaftali2480]

Right now in your photography level i'm curious do you still accept restaurant gig / small budget food shooting?

[@TinHouseStudioUK]

sometimes. If it is something I want to do and they allow me to re license the images then I would.

[@yongxinyuan9042]

很喜欢你的视频！

[@TinHouseStudioUK]

Thanks

[@MetroShadow3D]

Your so underrated