How Much I Charge for Food Photography

If you want to join our community, I have a facebook group / 1893064874281393
as well as an instagram page group as well as an instagram page / scottchoucino
In my bag I have;
Canon 90mm TS-E lens amzn.to/2YBUPxh
Canon 45mm TS-E Lens amzn.to/33iZwel
Carl Zeiss 100mm Makro Plannar Milvus f/2 www.wexphotovi....
Sigma Art 50mm f/1.4 amzn.to/2N0yi6D
Sigma Art 35mm f/1.4 amzn.to/2M99No6

[@TinHouseStudioUK]

Over the next week I am going to have a LOAD of content about portfolios and marketing going up. So hit subscribe and follow me on instagram to make sure you get all of the information instagram.com/scottchoucino/

[@photosbyjosef]

Not only is your photographic work incredibly good these videos are so unique and different than anything else on KZbin. Thank you so much for sharing this is really helpful for us photographers that are trying to get to the next level.

[@massimoconcimedia612]

The two photos of coffee and you comparing them, was like a light bulb moment in the head. I can see exactly what you mean by one is nice for social media and the other is for an art buy. Thanks going to try applying this to my work.

[@TinHouseStudioUK]

Thanks Massimo glad it helped

[@massimoconcimedia612]

@@TinHouseStudioUK I always seem to walk away with something everytime I watch you videos. You and Jamie Windsor I feel provide the most value when it comes to photography video. Both you guys just have a knack to give good information. Thanks again always appreciated.

[@ricklewis5869]

14:05 "I want to tell the story as simply as possible". Brilliant!! More ad people should focus on this. I have always admired story telling with the fewest number of elements as possible. It forces focus on what is important.

[@TinHouseStudioUK]

Simplicity is always good.

[@mjhorlock]

Wow, only just starting out with still life photography. Made me realise how far I have to go. Thanks for the inspiration and the positive advice.

[@alexwalter2476]

Finding your channel has been great. The way you look at and conceptualize challenges me to keep pushing.

[@lefthandright01]

I agree, as a food photographer, you gotta make the food sing. In saying that, the later images..the story telling ones...they are no longer food shots. They are lifestyle. They speak to living style people may want. The coffee shot is the perfect example. Remove the coffee and place in two cigars. Remove the coffee pot and place in a ash tray. Remove ice cubes and insert a cigar cutter. The image wont suffer at all. No one will look at it and think, "How odd to see cigars in what is obviously a food shot." That is where food photography loses itself. The employer is more concerned with brand identity now than the food item they are selling. Hence why your latest shots work the best. Minimal, totally focused in the product only. It is the only item you can see in the frame. The reason it is so much more elevated is because it has returned to be directly about the food. I am a chef first and foremost, but I had my first two cover shots on the two largest food magazines in the southern hemisphere at 2.5 years into learning. The reason the art director featured my work and still uses me today..."It is 100% centered on the food. Pure. Abstract. No distractions." Now in saying that, you do have to know styling. Unarguable. However there is 230 million well styled blogs in the world. It is the new normal. Returning to pure aesthetics is now the new avante garde eye catcher. If you can't make a carrot look good without any assistance..if you have to use 3-5 vintage items..then food imaging is probably not for you.....much the same as if you can't make a client look good in a portrait without horrendous photoshopping, portraits are probably not for you.

[@mattdimarino5894]

Thank you for this amazing honest series!!!!

[@kevinrichards1667]

These videos are great not many photographers talk about pricing looking forward to the next one

[@TinHouseStudioUK]

Thanks Kevin.

[@nicknapoliphotography5551]

Such a helpful video thanks for sharing your early work

[@denisamocanu8128]

Thank you for sharing this video! I was actually struggling with pricing my photos and now I understand what is my level of work and how much I could ask for it😊

[@TinHouseStudioUK]

Hey, glad it was of use :)

[@AtlantaTerry]

Yes, but every market is different.

[@Miz-Newsy]

Great video - really helpful to a relatively new food photographer

[@jam06477]

Been watching your channel. Subscribed. Brilliant. How is it possible that this video has less than 7500 views? Keep up the great work, and thanks.

[@jeremypiret]

Great video , thanks ! When you say at one point in the video you were charge 800 pounds a day, does that include the post-production ? Or were you also billing post-prod @ 800 pounds a day ? Thanks

[@TinHouseStudioUK]

yeah that would have been everything all in back then

[@smepable]

Thank you for the pictures! I am following your channel for a ling time and was often wondering what you were talking about when you spoke ofnyour career steps. Now I got the picture :-) I really would like to see a video where you talk more in detail about how to build a story into a food setup.

[@SusanneGeert]

This is very helpful 🙏🏻 Question: Why is the image at 9:10 not great for portfolio use?

[@patrickspahr825]

Great offering here. So good to get straight talk about the real world and having real numbers to think about. Many thanks.

[@totoroutes5389]

What would your day rate be for photos of the restaurant’s dishes where all of the composition is in the plating?

[@JesusMartinezCreates]

still here in 2022 haha great content man! Cant say this enough!

[@parisbailey7607]

This is seriously so helpful. Thank you!

[@danielhorvathofficial]

Great informations. If I give you a tip at 10:30 you should turn up the image. Flatlays are tricky because from this angle it looks a bit the drinks are dropping down because the gravitation. So it should be better if the drinks are at top area and the food are in the bottom. BTW love your developing and the minimal graphic design themed photos.

[@TinHouseStudioUK]

Good spot. Its actually in portrait orientation in my book and website, so not sure why its a landscape here. haha

[@danielhorvathofficial]

@@TinHouseStudioUK yeah after that I went your IG and found the pics there with different orientation. :)

[@poopiedrawers2]

I am just starting to learn commercial photography. Not sure what area I should pursue but love these videos.

[@vigojansons]

When you mention the rate you were charging per day - do you mean including the editing, or you charged day rate for that as well?

[@TinHouseStudioUK]

thats a separate line item

[@jasonblake5576]

Great information here, I like the idea of concentrating on the story telling and the message with it. Thanks!!

[@karlaacostafoto]

i liked this video cause i felt you were very sincere and open. Even if you have a lot of time in this business, some clients wants a particular style that somebody else come out with, and you have to suck it and do it cause it's business.

[@douglasbarnes456]

Every video brings new goodness to the table. Excellent! (Finally) joined your fb group and just paid for a spot on the upcoming website review. Thanks again!

[@karlthetrader]

Thank you for your NEXT LEVEL content! It is a gem on youtube

[@TinHouseStudioUK]

Thanks Karl. Glad you enjoyed it.

[@Takeonm]

Your videos are so refreshing and to the point. Very helpful 👏🏼👏🏼

[@glmcreationsfilm]

your food images make me so hungry... always have to have a choc and coffee watching your vids

[@benjaminleach9536]

Cheers Scott, very informative as always. Lots of takeaway points. Many thanks!

[@TinHouseStudioUK]

Thanks Benjamin

[@Damian08x]

What a high quality channel. Thank you so much

[@chrisstocker]

Love this, did some online courses and this was better in a way. Down to earth. I've been a retoucher for years, and figured maybe this would be a better direction. Purchased a couple of AD 100 Pros. Been retouching since before Photoshop, started in Digital Darkroom and Live Picture. Time for a change getting old.

[@konradwereszczynski1213]

Thank you for your time and the will to share and spread knowledge. What you’re doing is invaluable.

[@jessmess7981]

what exactly do you mean by storytelling with food photos? I understand what it means for maybe the photo at 15:16, but for something like 9:18, what is the story here? genuinely curious bc I want to incorporate stories with my work

[@ChrisJones-vt9xh]

I don't think this food work would cut it here in Sydney, not even for magazine shoots because there are so many exceptional food photographers. For advertising, still more sophistication in lighting, execution and style would be needed, however, I see the spaghetti hoops point.

[@TinHouseStudioUK]

Yeah each area has its own kinda vibe. Over here we only really work with Europe, Brazil and the US so it all kinda fits in with their needs. I don't actually know any photographers out in Australia, who is worth following on insta out there? Be good to see what they are all up to.

[@dympnac3871]

Hi Scott, thank you so much for this video, its great to see real work with the real prices. Just curious, I maybe pushing my luck asking you for more info, but i gotta try. :-D when you say 1200 per day for example, (or whatever price) does this include retouching or is this just your shooting fee for images straight out of camera? also does this include the time you spend with clients coming up with the concepts? or is it the 1200 for a days shoot and basic retouching for everything the client wanted that day, no matter if it takes you a few days or weeks to retouch the images its still 1200?

[@TinHouseStudioUK]

I include colour grading, but not physical retouching. I either charge a rate for me to do it if its simple or bill for a retoucher + a % to manage the project.

[@dympnac3871]

@@TinHouseStudioUK Thank you so much. as we say here in Ireland, You're fair sound! (its a complement) cheers :-)

[@paulpedersen180]

It looks like all your food work is done in studio. Whats your opinion for on location food photography? Is it something you did when you were starting out?

[@agustintajch]

This is an AMAZING content and service that you are providing. THANKS 🤗🤗🤗

[@oliviersherpa996]

Super video et super travail ! Bravo et merci

[@filipefaria967]

Mr. Choucino, one thing all of us photographers can take from this time out, your amazing videos, congratulations!! Keep up with the good work!! 👍👍

[@agustintajch]

Again GREAT VIDEOS! Thank you so much for sharing 🥰🤩🤗

[@supercatsimon]

i hope that valve doesn't fail on the water jug above the computer!!

[@rtejerof]

Your video makes me think in hindsight, sometimes I see my first images and they suck, a few years later they suck a little less than before, and I think that's what this is all about ... learning and improving whenever possible. I live in a country where prices can never be compared not even close to those in the UK or US, etc, but at least it gives me an idea of how the issue of pricing sessions works. thanks for sharing.

[@simonrhys]

When you talk about £800 / £1200 a day does that include stylists? Is this price what the client pays for the final images? or just your fee as a the photographer? Loving these videos, thank you!

[@AtlantaTerry]

On one of those flat lays, near the center of the image, we see a knife and fork. But the cutting edge of the knife is facing away from the plate. Shouldn't the cutting edge be facing the plate? Terry Thomas... the photographer Atlanta, Georgia USA

[@jaguarjj]

May I ask if you're offering some pro level video tutorials more in depth about lighting techniques, and methods for food photography??

[@johandavidson2526]

Can't wait to watch your video about licensing fees, your content is very much appreciated !

[@BrunoPapaleo]

a lot of great information! love it

[@ruibandeirafotografia]

awesome. Were can i find the facebook group link?

[@TinHouseStudioUK]

Just added it to the description. I thought id already done it, but I was uploading during gin o clock

[@ruibandeirafotografia]

@@TinHouseStudioUK im already in the group ;-) Ive sended you a PM on Instagram

[@RenePfluger]

Great video! Focus is all what it's needed to get there! Rene

[@RobBrens]

Howard Shooter teaching you How to Shoot? Epic 😎

[@markshirley01]

Do you have a link to Sophie or Tom's backgrounds.

[@TinHouseStudioUK]

No but Toms I think is called Woodrow Studio. I have also set up my own which is going live again today after shutting up for lockdown. www.tinhousebackgrounds.com

[@JIMMYSBN]

I would love you to take a look at my work from my first job, since I'm just starting out, could I send i along as a link in an email?

[@AdjBrown]

Spot on 👏

[@TinHouseStudioUK]

Thanks

[@JonniArmani]

love your videos.)

[@TheNewArtSchool]

Amazing!!!

[@giorgiamaselli5217]

very interesting video thank you

[@JerryKiesewetter]

Another great video, but 1990's childhood? Now I'm really feeling old :(

[@TinHouseStudioUK]

HAHA. I had to explain to one of our kids that we didnt have i pads or the internet when younger.

[@mjhorlock]

Try a 70/80s childhood. Computers had a max of 64 KILOBYTES of RAM

[@JerryKiesewetter]

@@mjhorlock LOL! Exactly...I was born in 1970. I had a Commodore VIC-20. I could only dream about the MUCH MORE POWERFUL Commodore 64 :)

[@SirAdser]

Hey Scott, great content again really informative. If you're interested in reviewing any architecture and interior design images let me know

[@lgm9324]

Brilliant..

[@TinHouseStudioUK]

Thanks

[@mandytohphotography3828]

Another great video. You have hit the nail on the head on some many points. When I was starting out, I loved bokeh, the shallower the better. Now I am drifting away from that pinterest style and move towards simple, minimalist and punchy images. At this point in my career, I'm not confident to charge licenses fees yet for menu or packaging shoot. How do you go about telling your client that there is a license fee? And how do you charge for editing?

[@HeyQuinton]

Why is it so hard for a photographer to tell you their rate? I know there is a lot involved, but certainly you could at least give a range of your latest works. It’s so secretive in all of these videos.

[@TinHouseStudioUK]

It's because it varies so much. Jobs last year ranged from £2000 a day to £92,000. But they were completely different jobs so not really comparable.

[@WhenWillILearn]

"I think the glass is cracked" nope, that's a pube 😂

[@TheBenjaminBrowning]

I can’t even fathom charging over £1200 per day. I understand that’s to make up for the fact you’re not shooting every day of the year… but the clients more often than not, just see black and white and go… £1200 for one day or £2400 for two days. No thanks. But then I get that at that price point, the clients who say “no thank you” are the wrong clients for that price

[@JB-us5bv]

£500 for portrait work? Is your name Midas?

[@peterlanephotography]

Do I see a trend, photographers become KZbinrs? Too much nothing to do now. Some good ideas ...and 2 advices: 1/ keep the videos short. 20 min for misty reply on the title is too long. 2/ stop asking viewers to like and subscribe. KZbinrs look cheep and desperate by repeating this. If the content is good people will like it and subscribe for sure. Overall well done. Good luck!

[@rumorscameras]

whats the point of saying this video is how much i charge if you say later i m not gonna say how much, but its too high, whats the fkn point

[@versionnine5980]

Haha all about the bokeh, f1.2. . . So true

[@rumorscameras]

bialetti

[@johnmarsland3442]

dropped you a dm on insta!

[@TinHouseStudioUK]

Thanks ill be going through them all again tomorrow :)