HOW TO PROMOTE YOUR MUSIC ON INSTAGRAM (HACK THE ALGORITHM)

Here is how you can promote your music on Instagram in 2019!
Let me know your thoughts below!
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👇 ABOUT ME:
Hey! I'm Damian Keyes and I've worked with musicians every day of my life for the past 20 years. The internet is deeply untrusting understandably and here is my background so you can have the full picture.
When I was 18, I was signed to a major label (dropped 6 months later) and at 23 I co-founded a Music University in Europe called BIMM (valued at $300M). I’m also a bass player, I’ve played for a number of artists including Eric Clapton, Alanis Morrisette and Billy Cobham. I initially retired at 30, but realised that life gets boring if you’re not building!
I have always been in-between the music industry and education which is how I ended up building my KZbin channel - I’ve been teaching artists how to release music long before it was a ‘niche’! I now educate artists around the world with my Academy, KZbin channel and I work directly with labels internationally alongside owning a live agency and management company.
It’s great to meet you and looking forward to working together on your music!
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[@DamianKeyes]

Guys I can't tell you how proud I am that this community is growing and so many amazing musicians from around the world are getting involved. I read every comment and try and get involved as much as I can and your support drives this channel. Big Love... Damo x

[@psjdangerman]

Love your videos! My band and I watch all your videos and they have helped a hell lot!

[@RealKevM]

You deserve the growth, your videos (and books) have greatly helped me to develop as a performer and musician.

[@bonolosolomon]

I'm a fan of your Content all away from South Africa.You reach is bigger my brother🔥🔥🔥⚡

[@bonolosolomon]

Lol"If you wanna promote your music on instagram,Don't promote your music on Instagram "I dig that😂😂

[@Silentnatives]

They're really good dude - starting to sharpen our focus watching these thank you!

[@elnazorobi]

Thank you, that's all I can say, am a Nigerian upcoming gospel artist, and its not been easy, I've watched four of your videos and am blessed, wished I watches these videos earlier, Thank you.

[@TMEG.]

Yes! I’m so glad that we are seeing people talk more about this subject, it sucks when we as bands just promote new music all day, and nothing comes of it! Thank you Damian!

[@HookYarnAndNeedle]

I completely agree that instagram is a hard platform to build on. There is a fine line on instagram between what people want to see and what we can put out. I follow a lot of music education (like tutorial channel) and so I do end up watching a lot of music videos on there, but sometimes, I catch myself moving past it all, and stories, quite quickly.

[@SteveKaynan]

Great video as always and I admire your passion about promoting music in 2019 etc!

[@tom_hawki]

Damian, big ups for your research and your work. You are the first guy who tells a different strategy as the others on KZbin. This strategy was in my mind, but now that you said it out loud I'm very exited to do it this way. Keep up the great work! 👑

[@mrgibb1883]

Thanks for the info! I was just thinking about this last night as I am trying to get into the swing of getting on multiple platforms. You definitely make some good points about how people are consuming on instagram. the attention span is totally much less of someone consuming on youtube. thanks again! cheers!

[@RealKevM]

Great advice Damo, spot on as always.

[@idealafterlife2019]

This is the right strategy! We will try to follow your words. Thank you! 🧞‍♂️

[@richardseeram7021]

Just got your social media book. Im excited to read it ! Thank you for the insight on this video. A lot of the classes im taking started with the Branding first which makes sense b.c people wont take you seriously if they dont know what you are about/stand for.

[@laurafoudi9333]

thank you so much for the advice, as musicians we all do definitely appreciate it!!

[@theoliviabui3135]

This literally explains so much!!! The level of insight you have on the topics of marketing artists is incredible, and the manner in which you present this informations is clean and succinct. Not to mention the seamless video production! I just want to thank you because your content just prevented me from a mental breakdown on all this marketing confusion! Just thank you for making the content you make!!! 🙏☺️🥺❤️

[@VeganBrainFood]

Massively grateful for the tips Damien, on behalf of myself and all of the animals I'm working for with my music!

[@christinejakel4887]

Thank you for productive binge watching haha gathering as much info as I can on how to release my next single (properly this time)!

[@colouredpages]

Heartfelt thanks for this video. Helped me understand a lot!

[@prolixsicklicks]

Great channel, dropping much needed knowledge on the music business! Love your content!

[@JesusArmasOficial]

The most useful KZbin video I've seen today. Value, as you said before. Thanks for sharing this, I'll do so to.

[@AmyJoCloughMusic]

You always put so much thought and time into your videos!!

[@ryancoadmusic6141]

Man... Talk about valuable information! I've literally been post ONLY music on my IG, and I never even thought about the fact that I'm "interrupting" someone's scroll sesh. I guess I'm going to have to start gradually posting less videos, and more photos + stories of my actually interesting life. Thank you!

[@rapha_b]

Thank you so much. This gave me a lot of clarity.

[@Ebencrowe]

Continuing to watch all your videos, very helpful as I develop my plan! I like the regularity and will generally watch a video within a couple days of it coming out. Thanks again!

[@rhymerite1603]

Been watching this channel for a good few months now and have gained a lot of valuable info. Great work!

[@DamianKeyes]

Thank you so much 🙂🙂🙂

[@hillymandara415]

Thanks for sharing our track ! :) and thanks for another super useful video!

[@Scrapyy]

was literally just thinking about this. Cheers!

[@DamianKeyes]

I'm always watching lol Just kidding... or am i?! 🙂🙂🙂

[@michele673]

very helpful, always been struggling between quality and quantity, paid ads or organic growth. I find myself agreeing with what you said

[@drmvlv]

I can respect DJ Khaled putting in the work and crushing it on instagram etc. But seeing a post of him filming his maid giving him a glass of wine was just appalling to me. I didn't like his instagram at all he's just displaying his wealth x) . But I can of course see why people that actually like his music would watch that sort of stuff. Great video as always!

[@ben_anansi]

You're great at this and I appreciate you immensely

[@bruhlskdfjolksdjfdl]

Thanks for making this, really good advice for marketing! 👍

[@AZODi]

Great video dude! Enjoyed it and learned some cool stuff!!

[@AlanDuffyDrums]

Great video as always Damian, you rock bud🤘🏻

[@SunnefaLindMusic]

That is a very interesting concept, I've never heard that perspective before, but the more I think about it the more sense it makes. The big musicians I follow really do it this way, now I understand why

[@Kazmyr_Tanwen]

I have spent a good chunk of this morning watching your videos. I didn’t realize I was making so many mistakes when it came to promoting my music. I honestly had given up on it for a while thinking to myself that “I must not be any good”. I am going to take your advice from this video and countless others and try to bring life to my socials again. Thank you so much for sharing these videos. I am a new subscriber and can’t wait to see what else you have for us.

[@jacobezekiel8458]

Contact *text_hack* on Instagram he helped me with mine, his the best

[@hempworx-phoenixbenjamin6970]

You Rock bro! Have a great day!

[@Zan0011]

Awesome Information! Thanks!❤️

[@musicbyson3852]

Yesss another awesome video, tbh i never thought about how people would use instagram, i mean if you think about it it's so damn true 😂, you're just scrolling and scrolling and when theres a 1 minute video you just want to watch the first ten seconds and if its boring you're just going to scroll again 😂, never really thought about it even though im doing it 😂, Thanks a lot damo

[@carolinaweddingdj8521]

Good job Damien, keep talking!

[@welshrocker83]

I love this video!!! Cheers Damo

[@HowardCharlesUK]

I do see the value in influencer advertising now. Once i've got a few more tracks released, I might do that

[@voderr]

I so glad I've found your channel! Thank you for all the information that you're sharing with us, I'm going to watch all of it!)) I'm sure this will help my band to get to international level, thank youuu))

[@vaidotasdarulis]

Yo Damo, you just keep pushing great content, i'm very impressed by far and your insights have been very helpful. My two cents on instagram - I don't really follow bands anymore as they don't really put up content that I would like to see. I am not interested in show announcements which are happening in the other side of the world, tour posters, random pictures of them drinking beer in a studio or having dinner, or posing with other bands after tour shows, all that is cool but that doesn't really interest me personally. What I would like to see is content on WHY do they do what they do, what are their motives, giving more context on what the band stands for, how does their life relate to the music that they are doing. ,,I have a boring life'' is just an excuse as you need to learn how to communicate yourself, if you really try and speak up, show what you are about and how that channels through your music - that's quality content. That's what everyone was wandering about musicians through decades, collecting bits and pieces from interviews to learn about their personality. Now we all have this opportunity, but are not very creative nor thoughtful on how we present yourselves. Imagine that you are in power to narrate this ,,on-going mixed media interview'' and share things that you want people to hear. Use the platform to speak your mind and have the courage to be yourself.

[@DamianKeyes]

+Vaidotas Darulis hey dude I absolutely love this and something I try and get across all the time as well. Social media isn’t the place to try and advertise on all the time.. it’s a place to connect with people who fit while telling your story 😊😊😊

[@TiagoReeves]

I love this channel. E every morning I wake up: Coffee, cigarettes, and Damian Keys to be motivated for the entire day 🤗🤗🤗

[@beaumcdermott8742]

Dig the insight on Instagram, Damo. That’s my primary social media outlet. I have a very small and loyal following, this will be helpful in expanding that! Thanks!

[@DamianKeyes]

Thanks so much Beau, Instagram is an incredible platform and I really need to go more in on it myself 🙂🙂🙂

[@alejandrocamposfernandez977]

Nice tips, thanks Damian!

[@EthanRadell]

dude, even if this stuff doesn't take off, I love watching you stuff

[@nowhenofficial4752]

This is great!! Thanks Damian ;)

[@imjulesgabriel]

Cant believe you have a 'normal' job as well! Always good stuff!

[@TheFeelButton]

The work to do it right is immense! That's why I'm KZbin only 😘 I still watch your other platform stuff 😱😔🤫 Great stuff Damo!! 🐒

[@malcolmwhite8849]

Now that is worth its weight in gold, because it shortcuts the process and stops you wasting your time, that is better spent elsewhere. Thanks again Damian.

[@Do.Ra.]

This is great! I hate it when I realize I’m doing the opposite of what you suggest but I love that I can change it. Thanks for the video!

[@DamianKeyes]

Thanks so much Do Ra! 🙂🙂🙂

[@AnyaKarin.official]

Very nice! I always struggled with Instagram. Thank you

[@danielrhoads8676]

perfect exactly what i been learning

[@OnlyLoveCanLimitUs]

Thank You!! Brilliant!! 🙏🏽

[@louisengel9406]

Video after video you provide value. Kudos!

[@immattbailey]

For people to buy from you they need to like , know and trust you . Lots of Instagram stories does that by showing people who they are 😊❤️

[@DJRammusic1]

More content like this please! I would love you can include examples 🙌🏼

[@MichaelNatrin]

Great tips, thanks.

[@quintonpoitras6516]

Thanks again Damian Going to apply a couple of left out pieces like the stories It weird to buy those spaces on other people’s/businesses socials. Be sure to be cautious on who is accepting your money. We use Instagram quite a bit it has a larger organic reach than FB so we do something fun everyday and keep things like fb a little bit more business

[@Belacofficial]

Thank you for the video. Very helpful

[@AnnaAwe]

Thank you so much for this video. I get the point about how you can use Instagram to promote things besides your music but I do also find it effective to post short clips of your music in the feed because then new followers at least get an idea of what you sound like. Doing this has led to great opportunities and connections for me.

[@rux_ton]

I definitely agree with you. While i do promote music, i kind of do a storyline sort of thing alongside my music just as a ... bigger piece of media, and i post that sort of thing if i create a cool little video. Or i post funny things that i see or do. Those posts get more engagement than a post where its HERES MY NEW SONG. I always saw IG as the more.. personal side of an artist, sort of like how twitter is also a more.. personal (yet louder) version of IG. I hope that made sense!

[@LeeSonBryce]

This is completely true 💯 I get tons of more engagement with funny videos and laughing with the commenters than I do with my own music. Sad to say, but honestly it’s true

[@DamianKeyes]

+LeeSon Bryce thanks LeeSon 😊😊😊

[@TrulyyDivine]

This was great!! I REALLY learn from your channel! I'm glad you did this video because I probably would have uploaded a clip of me singing my music on Instagram. What you've taught makes total sense, so I need to do some re-evaluating. By the way.. your editing is fire 🔥🔥🔥. It's the best and most entertaining I've ever seen on KZbin!.. honestly!💯 Thanks so much for what you're doing!

[@daveparadice]

Great tips. I do agree that it’s not the platform where people are trying to discover music. People do however love memes. A friend of mine recently started making short video memes with our tracks as the audio to the memes. Works like a charm. Tons of comments. People anticipating the release of the track. The example we used was a video of these guys at a house party using bottles to pretend to mix like djs. Brilliant!!

[@opeej5907]

You right.

[@emanueledamato5963]

Love U Damo! Thank you very much!

[@DamianKeyes]

+Emanuele D'Amato 😊❤️ thank you so much that really means a lot 😊

[@jasleenarora5905]

love it

[@bartsbrother1494]

Ya mon!

[@Fedbo]

Thanks Damo, love your insight on this topic! Other than the examples your brought which seem to be the norm for huge artists famous outside IG, there is a rising community of people becoming famous on Instagram itself through videos of their covers/originals: e.g. Look at the community around the "pickup" pages, people who get a feature there are quickly building a following and are often introduced into the LA / NY live scenes while previously inactive if not on Instagram. So there seems to be that side of the story running parallel to what you discussed. Cheers!

[@Fedbo]

Just to make a couple of examples of people I follow that went through that route @sophiemarksmusic + @thatvegankidrar... But there are many more

[@DamianKeyes]

Great shout, I was just chatting about this with @ninoarobelidze I think performances are slightly different they really add the entertainment factor in and can be a great way of showing off music... I should have added that into the video. The pick up vids are great as well as its a compilation which means people are getting a variety of different artists and musicians which is exciting 🙂🙂🙂

[@yillgex4762]

You're A Genius..Am gonna Be The Next Biggest Star with Your Genius

[@DamianKeyes]

Thats made me smile, thank you so much!! 🙂🙂🙂

[@breezybranches]

Weeeeee! Howdy from Austin, Texas!

[@ableton_live_well]

This is great Damian, thanks so much. I’d love to know your feedback on how your points in this video work together with what you said in your previous one, where you said about “releasing” snippets of songs to show the journey. I’d thought about using instagram for this, as that’s where I have my biggest following at the moment. Cheers 😊

[@annierose3430]

Yes basically IG is a place of advertising, music or any other product; seems that's it for the most part. Thanks for the info!

[@mrfleamino9350]

Great one

[@DanielofSparta]

The Artists I follow occasionally post music such as when the have a new release. I wouldn’t say it’s never something to do... when you have a new song people will usually be stoked to hear it in the feed... that’s at least in the pop edm space... good ideas about sharing more on Instagram and adding more value 🙏

[@EdenfallOfficial]

Hi Damien, Another great video and I completely agree with the majority of points that you mentioned. I see countless bands similar to mine on Instagram, but literally only using it to share gig posters or album artwork which doesn't really get the engagement that you'd hope for. I personally started really building my band's brand on Instagram a few months ago and in that have acquired over 1,000 followers in about 3-4 months. I strongly believe in expressing more of what is behind the music, rather than the music itself on social media. For example, we're currently writing a concept album based on magic in Anglo-Saxon England, therefore we are posting content based on mythical places around the country, different concepts regarding this and ethereal imagery (this helps as I am creative with photography, modelling and artwork too!). I think really knowing who your audience on Instagram is really helps too and making sure you are creating content that will appeal to them. One of the biggest ways I've found to grow my engagement though is really making sure I am part of the community - searching through related hashtags and commenting and interacting with other people's content who I think will be interested in ours, I have found that simply just posting in stories or in your feed without this kind of interaction yields little results. I think until you reach a certain level where you are showing up in the top posts in the hashtags that you are posting in, you really have do do the work and find people and encourage them to check your profile out rather than just waiting for them to come to you! I'd really appreciate if you checked out our profile anyway at @edenfall_official and let me know what you think! Hopefully see you around Waterbear in this next year, I'll be on the Masters course! Clare.

[@beaumcdermott8742]

EdenfallOfficial this is a really great comment. Thanks for sharing. I dig the insight. 🙏

[@DamianKeyes]

Love this and love the page... Just followed so I can watch your journey. Amazing.. you better believe I will see you there!! 🙂🙂🙂

[@EdenfallOfficial]

@@DamianKeyes Thank you so much Damian! Love what you do and really believe in all the advice you have to give. Hopefully see you soon!

[@RestInDust]

So... we'll start our instagram promo... today. Wish us luck💀

[@bonolosolomon]

Damian,You Videos are always inspiring and educational🔥👊

[@DamianKeyes]

+Bonolo Solomon thank you so much Bonolo 😊😊❤️

[@DamianKeyes]

+Bonolo Solomon thank you so much Bonolo 😊😊❤️

[@time_371]

Thanks damo

[@4unkyjaymusiq2]

Nice idea bro

[@chuckytherapper]

I’ve always promoted my music on Instagram. And I totally admit that it doesn’t work as well as I want it to. I’m definitely going to try a different approach

[@theformerknights8538]

Thanks Damien! I think the last thing you said is what I’ve gotta do, Instagram is just a place for me to build the bands brand and tell a story and if people are interested they’ll click over to KZbin or Apple Music or Spotify. I chose the wrong platform a year ago! KZbin, here come The Former Knights!

[@ryansaade2075]

thankssss :)

[@tidohmilesVEVO]

Your videos are making positive impact. We're Afro beat group from Ghana "Kleensers".

[@uffyebutton]

Doing good work man!!!

[@DamianKeyes]

Thanks so much 🙂🙂🙂

[@LesVegasMusic]

Thanks Damian! ✌🏼❤️

[@idealafterlife2019]

We're joining you 🤟

[@LesVegasMusic]

Ideal Afterlife Thanks so much!

[@dannyarmstrong1854]

Very important video!

[@DamianKeyes]

+MidjetCovers thanks so much 😊😊😊

[@jpsampsonmusic]

The key to me is defining what you want out of Instagram (or any platform) and what you're willing to put in. If you want to build a bit of awareness and keep people up to date with what you're doing then posting daily is definitely enough. If you want to rule the socials world, then by all means spend your every waking moment posting the minutiae of your day, but I don't believe anyone in the history of the world has ever been interesting enough to warrant that. I've definitely found that when I've posted 'proper' content (polished video & songs) I've been really disappointed by the lack of engagement. As Damo says I think that this is because the platform is not suited to it (hopefully anyway....) but when I've posted more ad-hoc stuff it's done really well. I don't fully agree that you can't push music directly on Instagram as people seem to really like rehearsal and gig snippets, but then this ties in with the "behind the scenes" stuff which I actually find way more fun to do ...... @jpsampsonmusic - if anyone wants to come say "hi"

[@MoneyyMike]

JP Sampson Music say hi to me on my channel

[@brendanlindsaywebb4932]

A valuable perspective, Damian. On IG I try to share my knowledge gained from experience and inspire others by showing my studio building projects, things I am learning as I progress and conveying my undying enthusiasm for music as a whole. I do post some short clips of me playing guitar but it’s not my main focus.

[@NickStreammusic]

You and Adam Ivy give me a lot of inspiration :)

[@DamianKeyes]

+Nick Stream Adam is a great guy!

[@KZWavy]

Never been here so early! Anybody wanna support each other?

[@donovanhowardmusic]

KZ absolutely, I just subscribed to your channel. Please return the favor. Thanks

[@breezybranches]

Sure thing!

[@OfficialAbsolutionUK]

Subbed! Feel free to link your socials too. If you're into jazz/hiphop vibes go follow instagram.com/davebrycemusic/

[@rhymerite1603]

dave really great vibes you got going on with the 19 crimes!

[@dmtboke]

Subscribed bro! I'll be sure to check out some of your content :) Check out my music if you get some free time - There's a little something there for everyone!

[@JeromeDayUniverse]

I really enjoy your channel Damian, It's very helpful! May I suggest with the utmost respect... to please use a different microphone or clip it closer so we can hear you better, there seems to be some room echo when you talk, thank you! I only say this because I care and want to hear you well! :-) thank you for all of your insight!

[@giomusic4649]

Whenever someone mentions Dj Khaled, I can hear that scream in the back of my mind.. " Dj Khaleeed" lol XD seriously thank you for the content and all the research behind it. At first I was scared of telling my stories and thoughts on ig, I believed the platform was all about stunning footage. But when I opened up and used posts to tell about my life, which for all of us it's what lies behind the artistry, I felt the relationship with the people got more genuine,they engaged much more and I felt the audience closer than before.

[@denniswe2154]

That was fucking eye opening🤯 thank you!

[@pejohnson10]

Hi Damien! Big fan of your content. Two questions - one since we can't gig in 2021 how can we social proof? Also - how do you show you don't live a boring life when there are not many places to go right now ( I am in NYC but everything is obviously closed). Much thanks!

[@TwstedTV]

The reason why most of these artists are on instagram, is because they have both the record label promotional team and other promotion agencies doing most of the hard work. which is basically branding and promoting on youtube, spotify, apple, googleplay, facebook so on and so forth. so on the artists downtime, they spend it mostly on 2 platforms, which are instagram and twitter. Some artists also use snapchat and facebook, but usually the facebook accts are managed by a specific promotional team that acts on behalf of that artist. Hence the reason why you mostly find artists on instagram and twitter. Thats the part that most record labels promotion team, artists agencies & booking agencies dont tell you about. Because the amount of time the artists spend in studio time recording new music, traveling to different locations for appearances and performances & other events, they do not have the time to be spending in all the social media locations, hence why they choose to be on 2 of the most used ones which are instagram and twitter because its easier & faster. the agencies and record label promotional teams takes care of everything else. including youtube. Though, some record labels promotional staff and agencies requests to have the password to the twitter and instagram socials, so in case they need to pull down a post that the artists posted that they were not suppose to do. its rarely seen or done, but ive heard of a few who have done it. Sometimes an actual artist assistant or person in charge of artists promotions post on these socials work for the record label or promotional agencies, acting on behalf of the artists. it depends on artists, agencies and label.

[@blossomgreen5600]

thanks

[@OppositeOfReality]

Really interesting!

[@theirishbob]

This should be good 🍀💯

[@calumnichols]

Hey Damo, what would your advice be for a band/artist DEBUTING an album/EP/single. A lot of the advice you give is based around artists with pre-existing fan bases and pre-existing music to direct them to. The question of how to build a fanbase as an artist when you've got no art might be silly, but I was wondering if there were any tricks to building hype or fan engagement even before any music has dropped as a way to cement a fanbase to sell the first album/EP/single too? It seems as though current practise is to just dump out the debut and then refer back to that as a way to get fans when you're next releasing anything, further down the line.

[@luthandokhoza4637]

Ye dope video