How to Scale Aggressively with Advantage Plus Campaigns - Real Facebook Ad Accounts Case Studies!

[@KonstantinosDoulgeridis]

Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout

[@Thanos88153]

Hi bro, when scaling a A+SC campaign, do you increase the daily budget by 20% or double the daily budget for more aggressive scaling? Or do you recommend duplicate the existing A+SC campaigns with a higher budget?

[@KonstantinosDoulgeridis]

The last option is very good but I do scale adv campaign also if I have many ads inside that havent taken a budget and very strong dominant ad. I wont do 20% I will go by feel of how much it spend and how many ads are there and how much budget the main ad is taking.

[@brijgarg2290]

It is eye opening how you think about facebook ads. Thank you

[@KonstantinosDoulgeridis]

Thank you!

[@podavishal]

Loved the video! Great stuff. Short and precise. Quick Q- What if its a Advantage Plus Campaign with just 1 creative and if it needs to be scaled? Should i increase daily budget by 15-20%? Thats still slow approach. Could you recommend a faster way to scale efficiently?

[@KonstantinosDoulgeridis]

Yes as I replied to the other comment. Scale with more campaigns and more creatives :). Thats faster and more efficient. Dont focus only on 1 creative.

[@podavishal]

@@KonstantinosDoulgeridis Appreciate your response!

[@ReelGreezy]

Yassou brother, thanks for the uploads. Is there a recommended amount of creatives you would put inside an advantage plus? For example is 10 videos in 1 adv+ campaign the sweet spot?

[@KonstantinosDoulgeridis]

Yea I guess 10 creatives and minimum 100 per day budget. Geia!

[@dinasotin1037]

Very interesting concept Konstaninos, thank you for sharing. I never seen this one before, about duplicating things to scale up. I have few questions please: 1. So in order to use adv+ I need to have 10 different creatives (like image or videos) or 1 image with 10 different text angle would considered to be 10 creatives? 2. I'm confused on how you scale things with adv+/cbo. Do I create a campaign, let it run for 2 days and adjust budget daily by increasing and decreasing by 20% to the point where it has optimal ROAS? What if I can keep scaling it up by 20% for 10x (10 days) and still getting good result, do I keep going until it starting to drop, backup a little bit and get to the optimal budget? OR I can't adjust the budget, I can only duplicate the campaign? 3. If I can't adjust the budget, let say I use $150 budget for a campaign and would like to increase it to $250, do I duplicate the first campaign with $250 budget and turn off the previous ones? Or I duplicate the first campaign with $100 budget, making it 2 campaigns (old $150 + new $100) with total of $250? Thank you.

[@KonstantinosDoulgeridis]

Hi. Took me long to answer cause your comment went to spam comments so had to manually aprove them 1) The creatives you can use it is up to you. Most of the time people use 3-4 main videos and many different hooks to them and angles to make several videos. Post id's is also a good way. 2) You can scale adv plus campaigns like this with the 20% rule im not against it or you can dublicate it and start with a much higher budget this time keeping the one that works already in the budget that it is without riking losing it if the scale fails. You just risk with the new and you keep the one working as a base. 3)I answered above but in your example I would try to get to 250 since it is just 100 more if you had 500 more I would dublicate leave the small and run the new with 500 Enjoy!

[@dinasotin1037]

@@KonstantinosDoulgeridis Appreciate you taking the time to still respond! Need confirmation please: 2.) I'm selling digital product through landing page, I thought I can't use adv plus, but I will definitely give it ago. 3.) So you don't adjust the campaign budget? " I would dublicate leave the small and run the new with 500" that means the total spending is $750 for that day ($250 old and $500 new)?

[@KonstantinosDoulgeridis]

Again went to spam. 2 --> If adv plus is there use it. 3---> Yes but use the budgets that make sense for you. Just dont do less in the second campaign.

[@dinasotin1037]

@@KonstantinosDoulgeridis Wow I switched to ADV+ like you're suggesting and boom my campaign results is so much better, thank you so much! Need some more clarification please: 1. My product is for both female and male, but the ads itself is targeting female as they're the major buyer. I can't find gender on ADV+ I supposed this is fine (maybe FB will find the right audience based on the ads)? 2. Another thing that I noticed is that I can't exclude buyer that already "purchased". My product is app subscription which means if they buy for 3-6 months then showing the ads to them is going to be waste (not like physical product than can be cross sell or upsell)? 3. If on day one the results is good, should I wait until day 3 before I duplicate it or I can duplicate it immediately on the 2nd day? 4. You mentioned to adjust my budget when duplicating but make sure not going less. Is that mean if I tried $100 and it's running well, I need to duplicate it to at least minimum of $100? If yes, let say on the 2nd campaign its running good too, I can duplicate another $100 campaign making it total of $300 ($100x3)?

[@KonstantinosDoulgeridis]

1 yes adv plus doesent have gender specification they will change this later in the year as they said but not for now. Fb will find where to target 2 adv plus is a preset campaign and you cant do much about the options. You can do much only for creative. There is an option is some accounts to set percentage of retargeting audience but you might not have it 3 no no be a bit more conservative please 4 no do the second with 200 not 100

[@chadnicholas6594]

Do you think you could run solely advantage plus? No other campaigns?

[@KonstantinosDoulgeridis]

Yes I think you can.

[@Somethingsomethinglol]

So much good info. So glad I came across your channel 👍

[@talmageandchenoa]

Hi Konstantinos! I have 2 leading creatives out of 6 in my advantage+ campaign. So what you are saying in order to scale with advantage + is to duplicate the campaign but turn off the winning ads to allow for the other creatives to be optimised? I absolutely ruined my previous adv+ campaign trying to scale it had a ROAS of 12.07. I followed facebooks fragmentation suggestion which I will never do again as it ruined it and sent it back to the learning phase

[@KonstantinosDoulgeridis]

To let the rest be tested and if they work then optimize in a new adv plus since now all the budget goes to the leading ones. Leave this one be and do a new. Thats the way I scale.

[@renosetiadi2047]

If I only have 1 creative, can I still create 1 $50 campaign with 10 of the same creative to target different hot pockets? Or if this is the case, it's better use CBO crazy method? The advantage plus only spending on 2 ads, which means the rest (8) will just sit there until I did optimization and turn off the active (leading ads) and hoping the new ad will take over with different hot pocket and give better results? I watched several of your videos, would like to know if I'm on the right track. Thanks

[@KonstantinosDoulgeridis]

If the creative works yes but if you never tested and seen that the creative gets sales then no.

[@renosetiadi2047]

@@KonstantinosDoulgeridis Thank you

[@renosetiadi2047]

@@KonstantinosDoulgeridis You would test the creative using CBO with dynamic creative and once you find winning creative, you would do advantage plus campaign? Or you can test creative using advantage plus campaign too?

[@KonstantinosDoulgeridis]

I like to test more with ADV plus nowdays!

[@SteveMiguel]

Are you stacking t4 countries in one ad set for adv+ ? Or separate campaigns for each country ?

[@KonstantinosDoulgeridis]

Depends on how big they are. If you put USA with France all spend will go to USA. Small with small medium with medium and big alone

[@USIK2024]

hi, can I use the same pixel and event on 2 different ad accounts and run ADV+ campaign? both on $400 budget? is this a good idea? or better to use separate pixels?

[@KonstantinosDoulgeridis]

I dont see anything wrong with that if you have a specific reason that you wanna use 2 ad accounts.

[@georgeleggas9018]

So when you duplicate the campaign, do you disable everything except the leading ads in the original campaign? For example if you had 2 ads that were actually getting spend, do you disable everything except for those 2 in the original campaign, and then disable those two in the duplicated campaign?

[@KonstantinosDoulgeridis]

Hi. Not only spend but sales. Volume and ROAS. If in an adv plus you get 2 ads taking all budgets and sales rest of the ads might be able to get sales too. So you dublicate the campaign and you run it without the 2 winning or 1 winning ad that you had in the first campaign. That way you keep the first and you test also your other creatives that didnt get budget. If it works and your creatives are good you have 2 campaigns and double the budget. If it doesent you just close the new and keep the first! Simple!

[@georgeleggas9018]

@@KonstantinosDoulgeridis Hey so wouldn't you want to disable the other ads that weren't getting any spend or sales in the first campaign since you're now testing them in the second campaign? Or is it ok to keep everything on in the first campaign? For example: Adv campaign has 10 ads. 1 is getting all the spend and sales. I duplicate the campaign and turn off the leading ad in the new campaign. Do I turn off the other 9 ads in the original campaign so that only the best performing one is running? I'm asking because if I duplicate it a third and fourth time, there could be a few identical ads in each campaign. Thank you very much for your help! Your videos are great!

[@KonstantinosDoulgeridis]

The first campaign wont start spending on the rest. the budget has already been distributed closing them or keeping em on makes no difference. Watch my video on how you optimize adv plus campaigns. What I propose here with the dublication happens only after you finish the optimization with an adv plus campaign, which means in most cases that you wont have the rest open. Also you mention about dublicating third and fourth time. This is kind of abusing it. Go for new creatives instead.

[@georgeleggas9018]

@@KonstantinosDoulgeridis Makes sense, thank you!

[@damaiedwin362]

Great video, really love it and solve my problem.

[@pardeepsingh7814]

Hi! So basically to scale you just duplicate the campaign maybe 3-4 times and turn off the lead ad in each campaign?

[@doulge30]

One campaign at a time. If it works again you run the new one without the leading ad of the previous winning one.

[@KonstantinosDoulgeridis]

doulge30 is me by the way I answered from phone that day!

[@johnnypersson8737]

Great video! Just one question to clarify: If I have 4 images and 4 videos, I should run one adv+ campaign with the 4 videos and one separate campaign with the 4 images? Thank you for great content!

[@KonstantinosDoulgeridis]

Hi thanks! If you have the budget separate them! If not it is ok!

[@felipecaceres9402]

Hey! This is an awesome video man. I set up the first Advantage + campaign as you suggested. How would you scale the budget of the first campaign before duplicating it. For example I set my first advantage + campaign at $60/day, it has now been 7 full days and is above my break even ROAS. Would you just increase the budget 20% each 7 days or double it? etc. Thank you!

[@KonstantinosDoulgeridis]

I would increase slowly the budget trying to find where it will stabilize. You might end up losing the whole campaign if you do that too many times. I would do a bump to 100 just like this to test if my account can support 100 campaigns and then depending on results I would scale more if the results are amazing or stay there if I'm just getting acceptable results. I dont think you should do another campaign since you just spend 60 per day on this campaign.

[@dobreioana5257]

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[@SteveMiguel]

This is amazing info. Gonna try it now.

[@leojullien]

thanks for the video a lot of value! i have a question :) if in my campaign i have an adset in testing at 90 euros and i have a good roas, can i increase the budget directly from the adset or is it better to duplicate the campaign and increase the adset?

[@KonstantinosDoulgeridis]

Depends! Is it an ABO CBO ADV+?

[@podavishal]

​@@KonstantinosDoulgeridis What if its a Advantage Plus Campaign? with just 1 creative and if it needs to be scaled?

[@KonstantinosDoulgeridis]

@@podavishal Then use the 20% rule scaling but I don't have videos for it cause I don't use it and I don't like it. I like to scale with campaigns and more creatives. If you just have 1 creative then you shouldn't scale, focus on making more creatives.

[@gatoemilio]

Hi , You don't use Hyrus? Do you believe in facebook statistics?

[@KonstantinosDoulgeridis]

HI. I dont use Hyros I have a whole video explaining why!

[@dfhhfff]

should we run consolidated(facebook+instagram) ads or only on one platform if not using advantage+?

[@KonstantinosDoulgeridis]

In smaller budgets both platforms for sure. Later on bigger budgets, you can differentiate and run different campaigns for each platform. Also if you break down the results and you see that the results are good and 90% of the budget is on Facebook only there is no harm to duplicate this successful campaign and try alone Instagram :). Just an example.

[@dfhhfff]

@@KonstantinosDoulgeridis thnx

[@simonpiper319]

Hi @Konstantinos - I really enjoyed your video thank you for the tips. Interesting to find out about creating a secondary/third campaigns to scale the other creatives. Any tips on creating rules for Advantage+ campaigns? I've noticed that you can not seem to apply a rule to a single A+ campaign, like you can for CBOs (I'm in Australia BTW - not sure if things are running differently over here). I am trying to do this for and A+ campaign which was running well, but now the CPA is running too high. However, I noted in your video, that your should not try and recalibrate A+ ads when they start performing poorly. Any tips you have in this area (how to recalibrate/improve the performance of an A+ ad/campaign which was performing well, but has now dropped off), would be appreciated. many thanks Si

[@KonstantinosDoulgeridis]

Hey, I dont like rules I dont use them :). I said the oposite that you should try to dublicate and run it all over again if an adv plus was doing well and not it does not do well.

[@hania_r77]

Do multiple advantage plus campaigns in same ad account not compete with each other?? Even if all creatives are different

[@hania_r77]

Also what's the best time to push campaigns live? Most advertisers say around 12/1 in the night so that campaign can spend the whole day...is it really so?

[@KonstantinosDoulgeridis]

As long as roas is good and you dont spend more than 200-300k per month dont carw about competing with yourself

[@KonstantinosDoulgeridis]

it is true. I always do 6am for the same reason but avoiding the worse period of the day salewise.

[@hania_r77]

@@KonstantinosDoulgeridis Thanks!

[@barbaravanhaver8441]

I tried this method but the duplicated campaign is not spending anything. The daily budget is €100. How come it's not spending? I mean not a single cent.

[@KonstantinosDoulgeridis]

Super strange. Never seen an adv plus not spending since it targets broad and it doesent have any bid options.

[@barbaravanhaver8441]

I don't get it either. @@KonstantinosDoulgeridis

[@KonstantinosDoulgeridis]

I guess let me know if you find out.

[@Mrob0t]

Thank you brother

[@houseofekam]

Helo! When you catalog at ad level, do you recommend using advantage+ creative? I have tried testing, however, with inconclusive results.

[@KonstantinosDoulgeridis]

Can you be a bit more specific? I dont get the question :)

[@brijgarg2290]

@@KonstantinosDoulgeridis at ad level, when using catalogs there is option to opt for advantage+ creative. Meta will optimize the product images as videos and display to users

[@KonstantinosDoulgeridis]

@@brijgarg2290 Both options work equally well, to be honest!

[@hartzdevtech9088]

With these campaigns there is no ROAS goal. How does Facebook know what our target ROAS is for advantage shopping plus campaigns?

[@KonstantinosDoulgeridis]

It doesent. This is where you come and you optimize to get the results that you want!

[@Yaiza-b6b]

,rhhyh,, 2:15

[@ГергиАтанасов-ь8з]

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