How to SCALE Facebook Ad Campaigns

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@BaconMountainMan]

Good stuff. Thank you!

[@MoriceParis]

Extreme value! thanks for sharing with us so much wisdom. Blessings from Mexico Ben!

[@BenHeath]

@@MoriceParis Thanks a lot - that's much appreciated :)

[@Onlinefunfacts1]

Hello sir. I do own an online vitamin and supplement business. I want your services to grow my business. Kindly let me know, how to contact you.

[@PreeminentbrandsNet]

I have done a paid course on Facebook before. And I have gained more value from your videos than the paid course in the few weeks since I've found you. Thank you Ben for being such value.

[@BenHeath]

Great to hear!

[@insightfullives6000]

love your free content!! soo much valuable & rare on KZbin. thanks🙏

[@BenHeath]

I appreciate that :)

[@oilglobally8571]

One can literally become a facebook ad guru watching Ben's free videos. Who does that?? Only Ben, ever!

[@BenHeath]

Thanks for the kind words :)

[@ginny23lee]

Totally . . . This is the one I was reallly looking for since im newbies. Totally saved my day. 😊 thanks again. Great one again!

[@BenHeath]

Glad it was helpful!

[@lexiehuang8152]

I am using your approach of scaling and it works like charm!!!! Thanks Ben!

[@BenHeath]

Great to hear!

[@ابنأحمدالعربي]

First of all, thank you, Mr. Bean, for the content of your videos, the most impressive and wonderful, secondly, what are your videos that you recommend to beginners and that are suitable for the end of 2021 and the beginning of 2022, and thank you very much

[@boelonofficial]

Learned a lot from your great video, thanks so much Ben. I have some questions. 1. If start budget from $10/day, how do you usually increase budget from $10/day to $100/day? 2. Is there a certain standard to assess ad fatigue? When use new creatives or audience to combat ad fatigue, better to do test with low budget such as $10/day to start and then do scale like what you said? Hoping to get your kind reply soon. Thanks Ben.

[@rida_brahim]

the best guru teacher youtuber ..., thanks a lot you're always my first choice when i'm searching for something

[@BenHeath]

Thanks a lot :)

[@rida_brahim]

@@BenHeath can't thank you enough for all The valuable informations you have given, if anyone deserves million + following it has to be you

[@stefaniaaleman663]

My campaigns were running very well with good ROAS but when the cost per lead went up I turned them off. Thanks for this video, it's gold!

[@BenHeath]

Glad it helped

[@BrandonEastman]

Ben, your content is incredible, I can't thank you enough!

[@BenHeath]

I appreciate that!

[@danielsojak]

Perfect video as usually without redundant informations! You're one of the few who gives really useful tips. Thank you!

[@BenHeath]

Glad it was helpful!

[@kylewyman1718]

I don't comment much but when I do it's because I am really impressed. Great value and education you the man.

[@BenHeath]

Awesome, thank you!

[@andrewedwards4327]

That was the single most helpful social media marketing talk I’ve seen. And seen a few, including many personal sessions with Facebook, Google & Pinterest AE’s - great content Ben!

[@BenHeath]

Thanks a lot Andrew - glad to hear it :)

[@Jotailarosa]

Awesome video! It's like you read my mind, my client scheduled a meeting with me regarding scaling and minutes after I received this notification. Really good examples!

[@BenHeath]

That's great to hear - thanks for letting me know.

[@alyaremchuk]

Very interesting approach! Thanks in a bunch. Gonna test it:)

[@BenHeath]

Best of luck :)

[@marcpelletier6938]

This video is very useful, thank you Ben! Putting this in application right away

[@BenHeath]

Glad it was helpful!

[@nigeljovero4345]

Hi Ben, been a fan of yours for awhile. Thank you for all the value to you bring! May I ask you a question? I’m currently running a lead campaign at $20 per day, I know it’s only been a day but I was wondering when should I start scaling if it hasn’t generated any leads yet and I’d like to exit the learning phase asap. Look forward to your response mate. Cheers!

[@krisavant]

Hi Ben, I am learning so much from you! One of the parts in this video made me wonder about how I can apply a possible solution for the given situation that you mentioned around 17:59. When you reach a ceiling due the a small initial audience size and you want to switch your LLA audience from 1% to lets say 1-3% - would you recommend a) deleting the 1%LLA and replacing it with the 3%LLA to the same current adset. b) adding the new 3%LLA to the 1%LLA that you've had. or c) creating a whole new adset with the 3% LLA and leaving the original adset to optimize? Thanks a lot in advance!

[@BenHeath]

Great question - option A :)

[@rachyrache1]

Found your channel and Im hooked. Thank you for sharing your knowledge to us!

[@BenHeath]

Awesome, thank you!

[@SonuSingh-nt4sh]

Hi Ben thanks for the great Video. What about if you scale smaller budget ads like duplicate it 2-5 times, if FB cost per result increases with higher budgets. Why not stay low and scale that way? Will that work?

[@BenHeath]

I'm not a fan of that scaling approach - you end up with a lot of auction overlap

[@SonuSingh-nt4sh]

Thanks Ben

[@Brucelectricmoose]

Looking forward to learning what type of campaign I should be starting

[@BenHeath]

Conversions most likely :)

[@Brucelectricmoose]

@@BenHeath Thanks for the reply. It suddenly accured to me if you have limited stock like 20 items max. If they are say rings 💍 if you can't get through the learning phase because you don't have the stock levels then how can facebook adds work?

[@Brucelectricmoose]

Without trouncing your margins?

[@vinita_twl]

Very valuable content. Thanks!

[@BenHeath]

Glad you think so!

[@ldunne]

Hi Ben, great video. Do you have any videos in the weeds, e.g. when to kill an ad/adset, when to scale, etc.

[@daviddabney3436]

Hi Ben, After 4 weeks hunkered down in my studio apartment watching your videos, im now 2 weeks away from starting my own agency and signing my first client. I just want you to know I couldn't have done this without you. Thank you so much! I'm currently trying to understand how to find their limit cost per purchase for a local stores that sell products. I'm stuck on how they will determine that limit with the cost of my services included as their monthly expense at say 1000 dollars a month

[@daviddabney3436]

Like how can you help the owner determine their target cost per purchase with your services included as an additional cost? hope this helps. Thanks again for all the free help.

[@writefromtheheartdistribut3894]

Hi Ben, your videos are really helpful! Thank you, I am just wondering before I watch them all as that is my plan! Are they still relevant as they are almost 2 years old? Thanks

[@co_li7300]

Loved it, thank you so much Ben.

[@BenHeath]

My pleasure!

[@zahranurmohamed3083]

Hi Ben! Excellent tips as always. What I am finding is every time I create a new ad, all the ads go back into learning. Is there a way around this? We are always adding new products to existing campaigns, and this is playing havoc on our results.

[@sujitg31]

awesome Video Ben. your video lessons are superlative as compared to all other facebook tutorials on you tube..thanks once again

[@BenHeath]

I appreciate that!

[@perbalsarbuland]

Too good, every time I watch your video I learn something new even I am working on Facebook since 2017

[@BenHeath]

Glad to hear that

[@SJFord]

When you make adjustments at $850 dollars, do you stay at 850 a day while you're testing the different ad creatives? Or do you have to drop back to a testing appropriate budget like $10 a day again?

[@robvillatoro4067]

Ben I know that about a month or so ago you were advertising a Facebook Ads course. You are clearly a figure of authority in the space so I was actually curious to know if after taking your course and completing it, if there is a proper certificate that is given to those that complete the course in its entirety? Thanks for putting out such great content, by the way! I'm always tuned in to see what you'll put out next since its of such high value.

[@BenHeath]

Hi Rob, that's a good idea. We don't have a certification alongside our course but is something we could think about. Thanks a lot. We're still selling Facebook Ads Insiders as well :)

[@SimpleMarketingKilkenny]

@@BenHeath how much for the course?

[@ItsMeSreeny]

Thanks. I learnt something today.

[@BenHeath]

Glad it was helpful!

[@goodnews6259]

Thanks Ben. How would you scale a 3-day Black Friday Campaign that advertises to: 1) A customer List 2) All website visitors ? I see a good cost per purchase, but give that the audience is small and the campaign will end Sunday night ... how would you go about this? P.S. I only trust your advice 100%!

[@BenHeath]

That really depends on the specifics of those two details. How much do you want to scale by and how small is that audience?

[@Morganyh]

when you say improve the campaign, are you making split tests, and leaving the best to run or are you editing directly on the original campaign and what would these incremental changes be? things like ad read and creatives? titles?

[@enriquesaavedra872]

This video is so valuable! Thanks

[@BenHeath]

Glad it was helpful!

[@ahmedboigny8918]

Hey Ben! How does this strategy apply to ad set budget optimization? If you are running a campaign that the adsets are different locations. Some are performing better than others. Do you control the scale through the adsets that are working? Example : Running an ad in to three different counties in California. 2 out of the three are within the target Cost Per Lead. Would you keep the same campaign but add/subtract from the daily spends that are working or turn the campaign into "Campaign Budget Optimization" and implement the strategy here?

[@alexandrepierre4980]

Hey Ben, Thanks for the video ! Just a quick question for you. What are all the Excels spreadsheets I need in order to properly run & monitor my FB Ads ? Like for example : - 1 spreadsheet to know my B/E Roas per products - 1 spreadsheet to know follow my campaign and that I meet the targets KPI - Etc And what does the "Campaign follow-up & targets KPI meeting" spreadsheet look like if that make sense ? Thanks a lot !

[@johnepshtein3710]

Thank you so much Ben for amazing content! One question please: once I edit my ad set (to change the budget or the audience or whatever) should I turn off the original ad set first and duplicate it and just then make the edit on the duplicated ad set? Heard that facebook may block your ads manager account if you dont do so

[@balogunwahab1105]

Thanks for this Ben. Q: for how long should I let ad run before scaling it please? How many days or weeks do you think its right? I'm still getting $0.90 per website purchase right now, should I scale now or I should hold on?

[@impolitikful]

So it you shouldn't be concerned about kicking it back into learning phase?

[@SimpleMarketingKilkenny]

lots of good information as always, recently started looking at your videos, I will be studying your methods and implementing them as best I can in the future.

[@BenHeath]

Awesome, thanks a lot Anthony :)

[@Shazam_24]

Ben, any advice on a campaign that is trying to generate (free) browser extension installs? People above me have given us a set budget they want us to spend but the extension is new and we don’t really have a set CPI that we’re trying to reach. I’ve been told “as long as we’re learning we don’t care.

[@xRetracted]

The DIV/O! was bothering me haha, thumbs up still good content none the less!

[@Joriiiiiiiiiiiiiiiii]

Amazing value Ben!

[@BenHeath]

Glad you think so!

[@jolantajacenko1043]

awesome video, valuable information, thanks

[@BenHeath]

Glad it was helpful!

[@roybiswajeet]

Hi Ben! I have recently launched my eCommerce store selling T-Shirts, Tanks, Hoodies, and stuff like that. I am planning to start FB ads to build my funnel. Which type of campaign should I start with to generate enough data to build a custom audience and a look-alike audience. Brand awareness, Consideration or straightaway Convesion campaign and what should be the minimum and maximum audience size (for USA) Please advice

[@jamesoyeleye]

Considering this question was asked 9 months ago and I don't know if you've moved past it and gotten your answer already but I'll still write my response 'case someone else has the same question. For what type of campaign objective to run.... I'd say you should go straight to running a Conversions campaign... I've tried this severally and it's worked for me. If you have good enough ad creatives and copy and you have a right targeting, you don't have to worry... Your ad will optimise itself along the way till it gets the 50 recommended conversions. For audience size... I'd say keep your audience size between 500k and 1million... Too small won't give Facebook room to find you your customers and too large will confuse it as it won't know how to get you your customers quickly.

[@katiam.6615]

@@jamesoyeleyeand when it gets to 50 conversions (learning phase) what happens or what it should do?

[@jamesoyeleye]

@@katiam.6615 Your adset will exit the "Learning Phase" and you'll no longer see the tag: "Learning" on your adset. The Learning Phase is just the period - after you launch a new adset - where Facebook engine wants to learn the best way to give you the most conversion with the lowest cost possible by using the combination of the copy, creative, targeting etc you have set. Facebook engine needs to have gotten at least 50 conversions from your adset to have been able to learn how to better deliver results to you. I suppose I've answered your question now. If anything whatever is still unclear, you can reply to this comment and I'll be glad to help further. - James Oyeleye

[@rainmismo1048]

Great Explanation! Easy to understand .. :)

[@BenHeath]

Glad to hear that!

[@JahirYu]

Ha i heard your pup in the background. Great info, thanks!

[@BenHeath]

Oh yes - he's a noisey one.

[@Kumar-rq9ro]

Thanks. Great info

[@BenHeath]

Glad it was helpful!

[@Morganyh]

so should i fill out this data, and look at lifetime cost per purchase, or that weeks i changed it cost per purchase i have a campaign at 100 per day giving me a 14.22 CPP, i want to up it to 200 where should i take the CPP data from

[@dawnmaciocia9131]

Hi Ben. Regarding Target per Cost Result. I sell quite a few products on my website. I find that although my ad is for one of my best selling products, many of the target audiences who visit my website buy my other products which are not as expensive as the product I'm advertising. How does this affect my Target per Cost Result?

[@ruchfactor]

Out off all the people, u explained scaling clearly 👍

[@BenHeath]

Awesome, glad to here it :)

[@brianadamico4809]

Hi Ben, thank you for the helpful video! I wanted to ask if cbos still work with the ios14 update? Curious to know your thoughts on this. Thanks so much

[@BenHeath]

Yep sure do :)

[@kaiaxthebarbi]

Question : In case you have automated rules on (for example when the cpa reaches 50 euros, the ad set automatically turns off.) in your example on one point it would be automatically turned off.. If the campaign - until this point- is preforming well, does it make sense to reactivate ad set or what is the best solution in this case? (can reactivation worsen the results?) Thank you for the answer. 👍

[@BenHeath]

You sure can - I have a video all about automated rules on my channel that will show you how to do this.

[@scottiewardle]

sorry if I missed the answer, I'm running a purchase conversion and getting approx 2-3 days a day. At what point do I create a look a like audience? 50, 100 more sales? I always see these stage 1 videos but not much on what to do next.

[@BenHeath]

John is spot on :)

[@scottiewardle]

thanks guys, so to get those 100 a little faster, can I dup the campaign and up the budget? (that is to ensure I get the 100 purchases within 180 days?

[@myriamkemmar4913]

Can you start a campaign with a 500+ budget per day? What would you say is the limit?

[@BenHeath]

Yeah sure :) I wouldn't say there is a limit. Just know that the higher your budget, the higher your cost per purchase is likely to be.

[@wellatorre]

@@BenHeath Hi Ben! Can you elaborate more on why "the higher your budget, the higher your cost per purchase is likely to be." I'll try to scale my client's campaign soon and I want to set his expectations right, and be able to explain why CPR is likely going higher than lower. Thank you 💥

[@velvetcosmetics9404]

Hi Ben, I had ads running that were performing really well for three months on a really tiny budget and then I decided to double my tiny daily budget.. Since then they have completely dropped off, I have duplicated the campaigns, changed creative, edited copy and they are now basically not performing at all.. I have even created new ads and am not seeing results anywhere close to before, what could the problem be?

[@highlightstime2723]

@Ben Heath Is this veritcal scaling in this example? Just increase the campaign budget? You think this works better than horizontal scaling? Thanks!

[@BenHeath]

It is and I do indeed :)

[@highlightstime2723]

Ben Heath thanks, you’re the man!

[@toddtylerREI]

@@BenHeath Could you do a video on Vertical Scaling vs Horizontal Scaling. I think a lot of people would be intersted in that. Great Channel!!!

[@MiraLavandier]

My Goal for the next 3 months is to watch all of your videos ;-) thanks for all the insights

[@BenHeath]

You can do it!

[@photoclubio2577]

im on it :)

[@ohalpin]

Fantastically explained mate! Keep up the good work :-)

[@BenHeath]

Thanks, will do!

[@jaycordt8910]

Great video, do you have a video actually showing an example in ads manager or walking us through what you would do in certain scenarios to scale up a campaign that is already getting a 2 or 3x ROAS?

[@BenHeath]

Thanks :) Not yet, but that's a good idea.

[@chrisbates1028]

when starting, should we base cpc on initial profit or ltv?

[@BenHeath]

If possible, I think it's best to look at ltv.

[@mdpcadena3743]

Thank you Ben, Great content!

[@BenHeath]

My pleasure!

[@e-com-una9780]

Hi,Ben I am using debut templet and we have 2 month ago sale around 50000 in and now my website is 27 speed ,how bad is that ,we reduce pictures size and apps on minimum ,Thanks

[@MichaelVignola]

Just scaled a $10-$20 budget and it went back into the learning phase, My question is, is this going to negatively affect our performance now that it's back in the learning phase? I was under the assumption it would not go back into the learning phase from your comments in this video.

[@BenHeath]

Hi Mike, no that's nothing to worry about. That warning pops up all the time.

[@alihassan628]

Thank you for your efforts

[@BenHeath]

My pleasure

[@elfuego121212]

Ben hello, I would like to know your thoughts on how to scale when your product is sold at 25$ and your target cost per purchase is 12$. How much should you invest as a start to hit this target cpp and how much money does it take for you to really know your cpp in a campaign? Thanks for your valuable content!

[@iknowyou6725]

Im sorry, but can you tell me how you found your target cost per purchase?

[@MrIsm000]

hello ben . Valuable video as usual . I have some questions : - Can we scale Adset instead of compaigns ( using ABO) ? - here you are using CBO strategy ? - when we scale we duplicate the compaign and we kill the old one or we just modify the existing compaing increasing the budget ? thank you

[@BenHeath]

Glad to hear it. You can use ABO but I prefer to use CBO. I also prefer to edit the budget in the existing campaign.

[@MrIsm000]

@@BenHeath thank you :) i have another question please. If we have a general store should we create custom conversion of each collection ( niche) ? If yes can u please make a short video to explain this. Thank you

[@SuperSwinkey]

Hey Ben, so do you duplicate those result-producing campaigns throughout the weeks or you are editing the budget in the same campaign?

[@BenHeath]

Editing budget in same campaign :)

[@Peter-qi9ur]

Hi Ben, This was the most useful video I found on this topic - thanks! I wanted to ask, if a campaign is running well, and you wanted to pause it for a while, then resume it, would you enter the learning phase all over again when resuming it? How would you pause in order not to lose its progress? Cheers, Peter

[@BenHeath]

Thanks Peter. It depends how long you pause it for and when you re-enable the campaign it doesn't go back to the very beginning of the learning phase so you haven't lost all your progress. It may just go through a mini learning phase whet you resume it. It's not something I would worry about it. If you need to pause your campaign you can go ahead and do so.

[@Peter-qi9ur]

Ben Heath Great, thanks! One more question, rather technical - Does it matter on what level you pause it only - campaign / ad set / ad / all of them ?

[@ayyazahmad1055]

As always, super useful! I had been struggling with this for a while. Your approach really clarified a lot of things. I had two questions: 1. Is it a good idea to use rules to manage budgets? Basically if cost per result is low after a week then raise budget by x percent? 2. Have you tried automated ads by facebook? Would be really grateful for your thoughts on this.

[@BenHeath]

Thanks a lot. 1) I don't like to because we're in our client's ad account everyday anyway but you can do so 2) Not really - my initial thoughts are that they will be very limited and probably won't perform as well so we steer clear of them. They seem to be designed to make the process easier for advertiser which doesn't often lead to great results. This may change going forward though.

[@wellatorre]

Hello Ben! Can you elaborate more on why "the higher your budget, the higher your cost per purchase is likely to be." I'll try to scale my client's campaign soon and I want to set his expectations right, and be able to explain why CPR is likely going higher than lower. Thank you 💥

[@BenHeath]

Sure - it's because as you spend more you reach more people. Facebook is very good at finding the best possible prospects for your business. So when you are reaching 1,000 per day, they are likely to be the very best 1,000. When you are reaching 10,000 per day, most of those people will be very good prospects, but not quite as good as the top 1,000 and you see that in your results.

[@voltairepabustan]

Thank you for sharing

[@BenHeath]

Thanks for watching!

[@zippydoodar]

Great info Amazing value

[@BenHeath]

Glad you enjoyed it!

[@AllTimesDope]

Hi Ben, thank you for all this, it's really helpful. Just a quick question, when you update your target audience, do you change it directly in the actual Ad Set or do you duplicate this fatiguing Ad Set, turn it off, and update the audience from the duplicated Ad Set and go with this one ? Cheers !

[@BenHeath]

You are very welcome. We usually go with the second option :) That way you retain the data from the previous ad set configuration.

[@GMS919]

Hey Ben! Really helpful video so I can stop overthinking if I made a too much of an increase on the budget every second. A slightly different question but also about SCALING: what do you do after you get 50 conversions p/week on an Ad, for example 50 ATC, do you then change conversions to Initiate Checkout? But if you do you will lose the ATC which were getting you some IC, and now you don't have enough IC on your pixel...

[@GMS919]

I guess my question is: HOW TO SCALE UP TO THE NEXT CONVERSION EVENT. Here's a great idea for a video ahaha. Thank you for your effort in making these videos. ;)

[@andrewmartin7692]

Hoping to hear Ben's reply on this too.

[@BenHeath]

Thanks for letting me know. So I don't structure my conversion campaigns that way. I will start with the Purchase event and optimise for that from the beginning. I've tested this a bunch of times and it delivers better results and makes consistency whilst scaling a lot easier. You also avoid the issue you've described.

[@joannahong6262]

Great video!! How many campaigns do you usually have running at a time? Are they all CBO campaigns? Also, with the optimisations you mentioned to decrease cost per result, do you make changes directly to the campaign? E.g. if you want to test a different headline, you create an ad within the same campaign?

[@BenHeath]

Thanks Joanna. We usually use one campaign per offer or product range. For adjustments we will create new ads in existing ad sets that have new headlines, copy, etc.

[@arvie1363]

Does cost per result is = cost per purchase + cost per lead?

[@papichoi1433]

Good shit!

[@BenHeath]

Haha thanks a lot :)

[@ro12s]

Hi Ben! How are you? I'm running a $100 CBO Campaign with great CPC and ROAS for about 5 days. Should I increase the budget to $150? Or maybe less? I do not want to reset the learning phase. Thank you!

[@ro12s]

Just forgot to mention that 3 of 5 adsets into the CBO are "Learning Limited" and the other 2 still "Learning".

[@BenHeath]

I'm good thanks :) An increase to $150 per day sounds good. Don't worry about the learning phase too much here. You just don't want to be making adjustments too frequently.

[@paulomolo2001]

You videos are always insightful Ben. Really appreciate everything you put out for us What's the total of the video for calculate cost per lead?

[@BenHeath]

Thanks Paul, that's much appreciated. Here it is: kzbin.info/www/bejne/j6ikdmWDZc-Voc0

[@rafaelrafael425]

ola algum ebook que eu possa traduzir portugues

[@wjsilva85]

Hi, Ben. Thanks for such a great vídeo. When tou say to change audience, It is meant to create a New adset with new audience ou It is meant to change public at the same adset that is already running?

[@BenHeath]

You are very welcome and I would recommend you create a new ad set :)

[@gfitdxb3823]

Hi Ben, thanks for the video. When you scale, do you do that based on overall budget ( all campaigns) or on a campaign level budget? If within the same ad set you have two different cost per result,do you rely on the higher one to take your decision?

[@BenHeath]

I'll usually scale overall budget - but sometimes that is just the one campaign.

[@christiane785]

Looking for a more aggressive scaling method

[@BenHeath]

That will almost certainly lead to higher cost per conversion - that may be acceptable to you, but it's important to be aware of that.

[@lalim5962]

Hi there! I've recently scaled a successful conversion campaign by increasing the budget. I didn't make any adjustments to it except budget. What I did was I duplicated then paused the previous ad. What i noticed is, with the duplicated ad with increased budget isn't performing as well as the previous ad. What should I do? How do I get my ad in the right track again? :(

[@BenHeath]

Good question - I wouldn't have duplicated the ad. I have left all as is and just changed the budget. With that in mind, can you unpause the previous version and run that at the higher budget level?

[@lalim5962]

@@BenHeath i did that but the campaign isn’t performing as usual and plus facebook is charging me higher than my daily budget even though I haven’t increased the budget yet :(

[@mshines1992]

Ben, what is the campaign structure you use to do this scaling?

[@BenHeath]

Hi Amanda, you can see it here: kzbin.info/www/bejne/b6WQeGxpe5tlptE

[@anishr1642]

Hi Ben, I have just scaled my CBOs 2x after watching this vid nd left it like that for 2 days. But what I observed was...there was a big drop in sales nd my previous winning adset was underperforming after the scaling. To be noted: My ROAS before scaling was 5.13 on avg. In this case what should I do now?... Is Der some way to get my old sales nd optimization back on track? :( Thx

[@Dacui237]

Give it more time to see what to happen.

[@zuhrulanam5971]

Hey ben, thanks for the video what is results? I see $100 / $25 is = 4 results? Correct if im wrong

[@BenHeath]

Well I give lots of examples in the video but that is correct broadly speaking :)

[@iknowyou6725]

Im still confused onto how to get the targeted cost per result. Can you please let me know?

[@BenHeath]

Start by working out what you can afford to pay per customer.

[@iknowyou6725]

@@BenHeath So around 10 dollars? Is that alright?

[@BenHeath]

That's not a lot. I would try to increase the number significantly but only you will be able to calculate that. It will depend on your profitability, repeat purchase rate, etc.

[@iknowyou6725]

@@BenHeath sadly for right now, thats alll i can afford after I calculated my profit theb divided it by half.

[@iknowyou6725]

Should I ignore my target cpr and just increase it anyway?

[@KustomLuke]

Thank you sir! 🙏🏻

[@BenHeath]

Most welcome!

[@samidhasingh7497]

Ben, but the example you showed is not as profitable even after scaling. On week 1, let's say if profit per result is $50, then we are getting 28*50 = $1400, and ad spend is = $700, so the total profit = $1400 - $700 = $700. Where as, in case of last week, we are getting 167.39*50 = $8369.5, and ad spend = $7700, so the total profit = $669.50 Do you recommend this type of scaling?

[@BenHeath]

Hi Samidha, well that really depends on your objective. If you want to be as profitable as possible over the next 6 months then you don't want to scale much. But in the last week example, you would be generating way more customers that you can they turn into repeat customers. The last week would be much more profitable over the long run. Also, you could spend another few weeks at that ad spend level and bring your CPP down a bit - that would change the total profit number a lot.

[@samidhasingh7497]

@@BenHeath agreed, thanks Ben

[@orlandohideaway6189]

Hi! I'm creating an adset and it always appearing like this. No promotion object found. Please specify a promoted object for the ad set. Any suggestions? Thanks a lot.

[@BenHeath]

Sounds like you haven't added a conversions event.

[@orlandohideaway6189]

So to fix this? I'm just a beginner in Facebook ads.

[@DmilardoCCSU]

Great info Ben ! Love all your videos. I have a question, I’ve been running a CBO with a 300$ daily budget for the last week and it’s performing great. I want to scale it but I’ve been hesitant. If i edit the budget around 7 am in the morning up to 500$ is that going to reset the learning phase? Or does it NOT matter too much. Really looking forward to hearing your take on this, thank you !

[@BenHeath]

Thanks a lot :) Your campaign will re-enter the learning phase but that shouldn't stop you scaling. Great to hear your campaign is performing well :)

[@marketingmei]

I would duplicate your successful campaign and then increase the budget of your new campaign to ensure your winning campaign continues to perform well. If you edit the budget on your existing campaign, it will re-enter the learning phase, but that's not necessarily a bad thing so long as you don't bump your budget up astronomically : )

[@darshanag6340]

@@marketingmei but if we want to increase the budget every week, we will keep duplicating the campaign & it will mess up the client budget

[@ettoreneto3932]

@Christine Mae Gonzales this the question.. I wanted to know too. I intuitively think that duplicating is the best way, but maybe i'm wrong..

[@Ali-xq5lv]

does facebook ads cost tend to increase when you scale a traffic campaign ?

[@BenHeath]

Yes I would say that happens more often than not. Most campaigns will see a cost per result increase as you scale.

[@djriidotcom]

My FB ad rep told me that the people who built the algorithm recommend duplicating at a higher budget because they don't want ANY old data carrying over, skewing the results or learning process. It seems counterintuitive because if an ad set is working properly you would want to take that old data and apply it when scaling. The duplication method is also what FB instructs their reps to guide clients with too. Will have to do some more testing with this to get some concrete results but I've never increased more than 40% on an original working ad set within a 24 hour period.

[@BenHeath]

That's interesting. In general I think you need to be careful taking advice from Facebook reps. I have spoken to many that clearly have no experience and don't know what they are talking about. I have not seen better results with duplication and much prefer to increase the budget in an existing campaign. But let me know how the test goes.

[@SpudRud]

How did the test go?

[@jamesoyeleye]

How did it go?

[@djriidotcom]

@@jamesoyeleye a lot has changed with the FB ad system in the past 2 years but sticking with the same ad set and increasing the budget as ben suggested has been my go-to method. also, FB ad reps don't know %*@~

[@jamesoyeleye]

@@djriidotcom Oh nice... Thanks for the response

[@leeshonnefarrow651]

Do you scale adset budgets like this as well?

[@BenHeath]

Yes I do :)

[@piecesofme8531]

Ben, what are your thoughts on manual bidding?

[@BenHeath]

Not a big fan :)

[@anasaburaya5086]

hey Ben, I ask you a lot but your my man :) does having Facebook ads with a pixel and a google ads with a tracking code on the same website get the pixels confused. or let's say getting wrong data from both Facebook and Google ads.

[@BenHeath]

No you don't have to worry about that. Most websites will have both and they don't interact with each other or prevent accurate reporting.