How to start a fashion line | Justine Leconte

Sourcing, designing, marketing a collection or creating sales materials: today, I share with you the steps needed to start your fashion line from the business perspective as well as my learnings on the way.
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Justine
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VIDEOS MENTIONED IN THIS VIDEO
Designing clothes and producing them:
• How to create clothes ...
Look Book making of:
• LOOKBOOK 2016 | The ma...
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[@candidabose2921]

I can't thank you enough for creating these amazing videos. These lessons are so valuable. And, thank you so much for sharing your knowledge. God Bless you! Please continue to do the good job. Fashion designing has always been my dream. And you would definitely be one of my inspiration. Believe me, I truly mean it. Thank you once again.

[@justineleconte]

aaawww thank you... :-D I am happy if my videos are useful!!

[@ameertrace2253]

i guess it is kind of off topic but does anyone know of a good site to stream new movies online?

[@aidentroy4892]

@Ameer Trace Try flixzone. Just google for it :)

[@demetriusalfred9310]

@Ameer Trace i would suggest flixzone. You can find it on google =)

[@johnnybowen7714]

@Aiden Troy yea, I have been watching on FlixZone for years myself :)

[@TheJulleful]

I really didn't care about fashion but now I have watched your videos for a couple of days and it's actually really interesting!

[@justineleconte]

+TheJulleful cool 👏😊

[@elenamazare5408]

True! It is a very hard work and anyone should know exactly what are they getting into before they start any business at all! it seems to me that you let nothing out, great tutorial!

[@lislillard5764]

You are a true God send! I have many talents but the fear of the unknown and not being able to attend school has been my challenge, after watching this video all has been made clear! Thank you so much, your selflessness has truly enlightened me! I wish you much success!

[@hedanelzeiny6994]

I always watch your videos more than once ,because in each time I found a new information that I didn't take care of it before Keep going,keep giving advices ,because your advices and your points of view are very realistic,useful and special Your way in giving information is great,thank you very much

[@haven-of-bliss]

Justine, I love listening to you. You seem to be a kind, creative, and brave soul. One of my teachers has said, the combination of being both soft and strong is a combination few have mastered. But it feels like you have. So happy you're in the World. ♥️

[@justineleconte]

thanks for the huge compliment!!

[@bylikethepastry]

I learned so much in this 11 minutes plus video than I learned in my three journey of Diploma In Fashion And Apparel Design in my school ! Thank you Justine and may God bless you ! 🙏🏻🙌🏻

[@sgon5570]

Hi Justine! I found your channel recently and I just love it. I just graduated from fashion school and want to start my own brand but I felt kind of lost in a bunch of dreams and plans without knowing where to start and finding you has put me to work and made me focus. Wish you the best on your brand aswell as on youtube and I hope that you channel keeps growing because your content is amazing! Lots of love from a fellow Fashion Designer :*

[@justineleconte]

+SARAH OCHOA thanks & good luck with your projects!!

[@shreeyabudhathoki6636]

You are awesome! A really genuine feeling. And Best of luck! 😊😊

[@justineleconte]

+Shreeya Budhathoki hahaha thanks! I hope being genuine helps succeed (?) 🤔😁

[@shreeyabudhathoki6636]

It will for sure! :)

[@shabanahameed80]

God bless you....i always learn so much from your video...this video is perfect timing...luv ur smile and energy ...keep up ur gud work

[@justineleconte]

+Shabana Hameed thank you!!! 😊

[@pyztni]

You look so pretty!!!

[@justineleconte]

+Diana Martínez thanks 😅

[@Lady_RobinHood]

my goodness you are amazing you have done this all by yourself , I took up sewing to honour my mum who passed away but I have unique ideas and thought fashion definatley would suit my strange creations lol but I'd have to do this all myself and you have completely inspired me that it can be done tough but it can be done , thankyou :)

[@justineleconte]

+Kay Hestia Barratt it is tough indeed. Not to be underestimated. But it is possible!

[@mersihannah588]

You are amazing really, and very honest!

[@AccordingToCaroline]

Such a great video! Totally inspired me to make one for my own industry, interior design. Thanks for the inspiration and the knowledge!

[@courtenaypuckett26]

Thank you for all your wisdom and encouragement. Thankful for your videos! I wish you well on all your endeavors. You are an inspiration

[@aftabrehman9860]

every time i try to get more information from your videos i always get distracted by your sweetest smile in the world😍...love from INDIA 😀❤

[@rajendratrivedi2374]

Thank you so much for creating such a wonderful video by giving the detailed description about how to start a fashion line and giving your valuable time to us. You're videos inspire me alot :)

[@mrsm2647]

Thank you, Justine. You are lovely. Your videos are so much appreciated. Blessings.

[@soidee]

Thanks for been so generous and swett. I don't feel that along seeing this video. Markenting has definetle the hardest for me.

[@wenkexu6363]

thank you so much for this video! The industry is making more sense to e now!!!

[@aftabrehman9860]

1st of all i wana give you a superb big hug..thank you so much for such lovely videos😍 i lost all the hopes due to the sort of dilifficulties that ive been facing so thank tou sooooo much for bringing back the enthusiasm for fashion designing all again ❤

[@niceeejoy5047]

This is the best most informative video I've seen.

[@christinemcveigh]

What a great video! Those words of wisdom are applicable to almost anything new and exciting... great reminder!

[@vaishnavipatil1277]

Love u to the moon and back Justin for this video upload 💯❤️

[@ladyjunon6305]

Yay! New video! ( jumps up and down with joy )

[@justineleconte]

+Rishon Hislop 😁😀

[@vanessaglenda]

I've been binge watching your videos since I came across it two days ago!

[@toniemira4270]

Thank you for creating all these lovely, informative and very encouraging videos. Your effort is greatly appreciated.👍💖

[@justineleconte]

+Tonie Rose Mira you are very welcome!

[@lmk4ou699]

I really like your look in this video, makeup and clothing colors.

[@riya_denaughtykiddo4790]

thank you for sharing your experience to us . You're a good inspiration to many of us 😀

[@justineleconte]

+riya_de naughtykiddo thank you for your feedback 😘

[@ALJohns-nm4ht]

What is your advice on how to sort out your fincances for such a huge undertaking? How much do you think you should have saved up before you can even start? And how did YOU get enough money right after University in NY, which can't have been cheap by any means.

[@Ala7102]

i love u! u r so down to earth, smart, loveble and caring (coz sharing 😉) continou the good work! u rock!

[@sigicoria7699]

love your videos very informative thanks !

[@ATruantPortrait]

This incredible content

[@khali122]

Thank you for your honesty and your knowledge.

[@justineleconte]

I am glad if it is useful - making videos is a pleasure :-)

[@melissaallen3918]

Bonjour Justine, I have subscribed to your intelligent, informative and honest channel. Life is truly a journey. So many of all people make several career changes. I enjoy your informative videos and can relate as well. We all have different opportunities and it is great to assess what is working and NOT working and what WE WANT IN OUR lives , otherwise we are always doing the same with no changes. I have looked at your fashions and would like to buy...but very little is on your site.(Pardon moi, no offense as you are getting started.) Your designs are great and many are sold out. As I live in the states, financial conversion would by happniess/helpful. I look forward to seeing what you design and buying your pieces. Happiness and may best wishes to you Justine, Melissa

[@pixyknox787]

This is very valuable advice. You nailed it. Thank you so much for sharing.

[@justineleconte]

+Oktawia Borne thanks!!

[@matematicarka]

OMG she is an actress! I missed this before, and I knew she looked familiar, as from a movie!!!

[@rhodapendaton4598]

Wow! Salute to you! Ms. JL❤️

[@opgamer5776]

I really appreciate you Justine🤗

[@LunaEclipse2010]

Gyou have such a lovely and genuine smile! ❤️❤️

[@NA17578]

U r fabulous dear...really useful information. .thank u...

[@7afiz-Crypto]

I love your piece of advise at the end! Thanks

[@shadertn7331]

hey . thanks for sharing all your opinions and information with us

[@justineleconte]

+aleezah waasta sure 😀

[@nikitaparanjape5424]

Thank you so much- I am in the process - I haven't reached marketing part yet but this was helpful as always :)

[@justineleconte]

+Nikita Paranzpe cool!

[@veronicarar8227]

You are very talented and generous I hope you business is going super duper you deserve it. I will buy something from your collection, hope you ship to Mexico. Salut Justine courageuse et généreuse

[@dealgunacosa]

You speak really well ....thank you

[@justineleconte]

+dealgunacosa thank you!

[@Rasmakhan37]

Amazing Video. I really needed something like that

[@maggiekgreen]

Taking notes - thanks girl!

[@duemiladue]

Hi Justine! I love your channel! I've officially got Pinterest addicted because of you! Just asking... a video about how to create the logo for my brand? I am quite stuck on that! Last one... I think to be an atypical italian woman because I am totally unable to walk on high hills! LOL! Thank you very much for your videos!

[@raminhatami3226]

thanks a lot justine you so help ful

[@shubhisrivastava637]

I just love your videos they are really very helpful

[@justineleconte]

+Shubhi Srivastava thanks!

[@AnaGarcia-fh7iw]

Thank you for the video! I'm really enjoying your videos

[@justineleconte]

+Ana Garcia thanks!

[@sunseeker5190]

Yes these are very informative videos!

[@xlorgurl]

I LOVE these videos so much !! i just graduated from fashion college would love to work for you !!!!

[@farahrazali9128]

Thank you Justine!

[@talykiss1]

very useful info, genuine and thoughtful video :) thanks :))

[@justineleconte]

+talykiss1 my pleasure 😉

[@ivanaamidzic]

Hello Justine. Thak you for these insights. Do you ahve any tip for people looking tos trat stationery deign business?

[@aftabrehman9860]

1st of all i wana give you a really big hug😄 thank you soo much..your videos have helped me bring back the enthusiasm for fashion designing😍 but i dont understand where do i start from😐 is it sketching?🤔 if yes then i hav no idea with the kind of pens and pencils been used..😕

[@default1958]

very rich in info, thanx

[@justineleconte]

+Meli Life welcome!!

[@Aisha0915]

Hi. i really like your videos and learn a lot from them. You are very inspiring and very talented. I have one question. how to know whats my particular/personal style in designing. Like What's my own USP?? As i almost like everything and like to design usually everything.

[@maddy_ko]

Great video :) U mentioned your fashion studies - is there a possibility to study directly sustainable fashion at anglo- or francophonne university?

[@Divanixo]

I love your videos!!!!!! x

[@justineleconte]

+Divani Jayatilleke thanks!

[@akayrk]

not a bit to miss in this video, and i am not even in fashion. i research second language acquisition lol :D

[@valeriaceballos9031]

love you !!!! your videos are totally useful . But where exactly do you know where to start a company in texas ? jaja cause I have no idea ........ just asking for advice

[@ladyalako]

Thanks for the informative video Justine! I recently completed my undergraduate course at parsons in design & management and now I'm looking to gain practical experience in fashion design to supplement my business background, in hopes of starting my own line.. curious to know if you think its necessary to do a graduate program or if taking a few design classes will suffice?

[@glennamartin193]

You are fascinating.

[@lauries.3757]

can you make a video about manufacturing ? how to find a good manufacturer?

[@hajdemuzikehajde]

Hi Justine! Awesome channel! Is there a book you recommend on distributing and marketing your product?

[@manjushreekanth4262]

Hey, I am from India and I am willing to start my own clothing line, I am glad I found your channel. I am not a professional fashion designer but I am passionate about FD, can you give me some tips on brand labels and tags. thanks

[@AkhilaBallal]

you are the best

[@justineleconte]

+Akhilaaa thank you 💛

[@mymusic-co1lr]

Hey Justine.. Thank you for the channel, that's a lot of work you are doing by the way of your channel and it is very helpful...Is it possible to launch a label / collection in 3 months .. from scratch? It is summer in India in 2-3 months and I'd want to see if I can materialise anything in 3 months if I start at the start of the year...I'd want to establish a well thought out n green label in future .. but I'd want to start something quick to market and enter the market to get the feel and check it out much faster ... so I can pick up things along the way...I'm not from fashion industry and no background except my interest in creating a fashion label .. I'm ok to learn quickly and also do most of the work myself at the start to minimise the costs .. What departments are best outsourced and what all I could do .. what steps could be clubbed to enable a quick time to market..Grateful for your advice and suggestions in advance ... plus I wish you a very happy new year 2018 ..Thank you

[@sahilchhabra9005]

no words....u r asm

[@justineleconte]

+Sahil Chhabra 😄 thanks!

[@Santafefashionweek]

Great information, thanks for sharing

[@justineleconte]

+Santa Fe Fashion Week™ very welcome 😁

[@Roxville23]

Hi. I hope you will respond to this. Where can one get fabrics? Suppliers? I am in process of developing a collection as well

[@arlenenipp5651]

Your make up is lovely

[@justineleconte]

+Arlene Nipp thanks! 😘

[@d123-pup8]

why am i NOW watching this i should have started earlyer in my life im 12 and on my sisters channel

[@amitawasthi7743]

I want to start clothing line but problem is that I am not a fashion designer so it's bit difficult to start it.plz suggest me what should I do.

[@kimjay425]

thanks for the video

[@justineleconte]

+kimjay425 you are welcome 😉

[@leetiffany2603]

merci bcp! mais quel est -il ton marche cible? Est ce que c'est plus difficile de se positioner sur le marche de mode car l'existance des marques comme Zara qui ont plus plus grandes collections et sont moin cher... qu'est ce que ton reflection sur la vente? Est ce que c'est mieux de commencer par BtoB? Et par commence, comment.bien unite pour chaque model? Est ce que de 5 a 10 model est un bon numbre pour commencer? merci pour tes reponses en avance!

[@justineleconte]

+Lee Tiffany mon marché cible est féminin, revenu au-dessus de la moyenne, interêt pour une production européenne de qualité. Zara a une clientèle très différente, il s'agit de trouver son propre créneau et de ne pas entrer en compétition avec ce genre de marque. Je pense qu'il faut commencer B2B et B2C à la fois, ne pas prioriser et foncer! Au début, faire le moins d'exemplaires possibles et tester, montrer et proposer la collection (pour voir ce qui plait avant de lancer la production!). Bonne chance!

[@sxcow]

great video much appreciated, i wanted to know is language a barrier if you want to establish a fashion business in a foreign country? did you have to speak deutsch in your experience? thanks again xo

[@justineleconte]

+sxcow hahaha I do speak Deutsch... I would recommend to understand the language of your chosen country at least enough to be able to file your taxes, do your accounting & pitch to collection to buyers.

[@sxcow]

+Justine Leconte officiel fair enough 😅👍🏼

[@justineleconte]

+sxcow 😉

[@rashikacholia8986]

What are fabric

[@priyajagday2016]

Hi mam I also want to become a fashion designer , but I work in the fashion shows so please give me some advice

[@ayimtal2117]

Justine my dream is to become a fashion designer when i grow up ? i am a 10 year old girl who is chasing her dreams. Plz give me tips

[@emmaphilo4049]

Taljinder kaur why not with starting to learn how to sew? You are very young and it will help you learn about making clothe, shapes and designs. It's a good start.

[@ayimtal2117]

Thank you very much for the tip :) Hope you have a good Day!

[@emmaphilo4049]

Taljinder kaur you're welcome, i wish you all the best to achieve your dreams and interests

[@ayimtal2117]

:D Thank you

[@michaela1497]

Taljinder kaur keep chasing your Dreams kiddo, have you subscribe to this channel? if you didn't than justine can't receive your questions. .. my tip for you like Emma Philomena told you...start sewing ...subscribe to other here on YT that learn you how to sew...have a nice day

[@blakeflake9791]

I want to study at parsons but I have no idea about stitching. Is it a requirement for getting into parsons?

[@justineleconte]

+Blake flake depends on the major you want... For some majors it is an advantage to know how to sew, but if not be sure they will teach you (and force you ;-) So after a few weeks, everybody knows how to do it!

[@leetiffany2603]

Est ce que tu peux me donner les noms des sites commercials que tu a montiones dans le video. merci encore.

[@justineleconte]

+Lee Tiffany hello! Les noms sont dans la description :-) Mais si tu cherches sur Google, tu vas en trouver plein d'autres.

[@overreal3140]

Eek

[@gemempertin6445]

hii justine iam a fashion student fro india. Iam also planning to have my own brand but iam not really good at sewing and I don't think anybody will want to hire me for work cause iam not really good at anything and I don't have enough fund. but your video was so encouraging. can you give some more advice.

[@RelaxCreatorMary]

After this video i can be sure that . . . I should not even try it :( btw you have to pay hundreds each month to be legal in my country

[@bani9073]

Hey justine are you British ?

[@justineleconte]

+Robbani Grey French! 😉