How to Start a SOLO Agency in 2024 Step-By-Step

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CHAPTERS:
0:00 4 Steps To Starting a Solo Agency
0:23 Step 1: Agency Infrastructure
5:53 Step 2: Your Offer
8:00 Step 3: Your Website
9:36 Step 4: Agency Fuel
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VIDEO OVERVIEW:
This video teaches you the first 4 steps to starting your own solo agency. In this video you will learn about building out all the necessary branches of your agency and filling those roles with contractors and tools.
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How to Start a SOLO Agency in 2024 Step-By-Step

[@PaytonClarkSmith]

🚀 Something BIG coming... www.soloagencyblueprint.com

[@awakenwithoutcoffee]

great video but I am personally tired of seeing all these marketing/sales videos while there is zero to no focus on product delivery skills. I have seen many agencies who have little to no experience in the actual production yet over promise to their clients. If you are starting out I would highly recommend to focus on acquiring actual skill before making your first sale.

[@PaytonClarkSmith]

👆🏻this is a great point. Thanks for your great input!

[@WatsPopPin]

I wholeheartedly agree because I’m interested at leveling up my skills so that I can provide a better product! Where are those resources? Imagine if Webflow actually has one to one mentoring program instead of outdated tutorials.

[@Gianlu934ever]

Highly agree! That's why clients, get burned: because what they receive is not even comparable to a good service. Btw I think we should connect with each other, dunno how, but you seem to be in this market for a long time, so I am

[@LolLol007]

💯

[@maxsoutherland]

Totally agree. Adam Everheart has a great video on that on which services to offer. Go High Level should be used and implemented fully. Missed call text back, and a DBR. But yeah, the Influencer Era has screwed marketers. But I can't say anything. it's how I found it 4 years ago. lol. Great comment!

[@leonardoescudero1702]

SOLO! Your information is life changing for me. I thought I was going to stick where I am at but you gave me the courage and motivation to start doing this for design. Can’t wait to see more from you

[@s.sublime7061]

Recently started following your channel and the advice and content is great man. Cheers from Spain

[@medialambmarketingandtechs2405]

Solo! Keep the content coming. It’s fantastic

[@muhammadarbaz8869]

SOLO great video as always mate! thank you for the insights and tips🙌🏻

[@ACVERACommunity]

SOLO! Is it just me, or for the first time in a while there is someone (like you, Payton) that actually does not seem like a scam and offers legit advice? Great content, love it!

[@carlosh1943]

SOLO! Great video Pait!

[@DanielNeubauer]

SOLO! - great video. Keep them coming Payton.

[@rosejillc]

Thank you for this!!!

[@mado.madeleine]

Thank you for this! As always, short, clear and to the point. Looking forward to the next one! Solo :)

[@PaytonClarkSmith]

Thank you! 🙏🏼

[@Peter-dv8xm]

Really good video. The biggest struggle in creating a solo agency is getting clients with no contacts. Where is the best to start? Paid ads? Cold outreach?

[@nyomansunima]

As I learn about solo business. The only way to scale it is to pick the niche and build system to run it.

[@stephenmalapote6224]

Solo! Your insights are spot on as always!

[@PaytonClarkSmith]

🙏🏼

[@harshraj5771]

SOLO! thank you for this amazing information.

[@S.H.A.W.Q.I_d-e-s-i-g-n]

Slow Solo Payton, thank you very much! Appreciate your continuous motivating educational advice. Hoping to act on it and not just listen. Execution with disciplinary minded approach is worth some sacrifices ... choosing which minutes of the day shall we add to our work is such a harsh decision. 😎

[@PaytonClarkSmith]

Thanks for watching 👍🏻 Couldn’t agree more! 🙌🏻

[@koushikkumardey6069]

Really love your content Can u more often make micro niche tool reviews that helps your business

[@dopekaribbean]

Thanks you 🎉 ! SOLO

[@thesamirho]

Hey Payton, love the t-shirt 😄

[@PaytonClarkSmith]

Thanks!

[@genesiswebdesigns]

SOLO! Great info! Keep up the great work.

[@PaytonClarkSmith]

🔥🔥

[@pierrefrancisroy]

SOLO! Thank you 🙏

[@AdrianRodriguez-tm3qj]

SOLO! Very informative, thank you!!!

[@PaytonClarkSmith]

🙏🏼

[@capricik]

Great video. One tip : use a popfilter. Your 's' are coming on very strong.

[@nyomansunima]

Hi @PaytonClarkSmith, i want to ask you about specialization. Should we offer more than one services or just focus on one skill?

[@kirkwoodill]

Solo! Great video Pait, love the shirt also mate 😎 Biggest mistake I made when starting out was letting myself play the technician role FAARRRR too much. I loved building website, so that's what I did. It's where I focused all my efforts and whilst I didn't have too much issue finding new clients - I was burnt out within the year because my AGENCY wasn't productive unless I was at work in it, I alone was the agency. If the stuff in this video doesn't excite you (particularly in step one), these facets of your agency are just as important as the work itself, so don't ignore them - take the time early on to a build a system so these areas take care of themselves with as little input from yourself. Building those systems might not be much fun either, but your taking a hit today to set your tomorrow self up for success 💪

[@PaytonClarkSmith]

This comment was 👌🏽 Totally agree with everything you said! I deal with the same struggle of getting caught up in fulfillment (because I love designing sites) so it’s a constant challenge! Thanks for sharing

[@richspirits3630]

SOLO! THANKS FOR THE VIDEO

[@martinescobar5767]

Solo! Thank you

[@thesamalexis]

SOLO, thank you!

[@wiumbrosens9883]

SOLO, Love the content!

[@PaytonClarkSmith]

Glad to hear it thanks!

[@staciasalmon654]

Marketing is a veey skilled thing to do, it will cost alot of money to do it myself because i will loose alot. Theres more value in finding good marketing companies that can make sure the money wont be wasted.

[@marinabudarina]

which software would you recomment for manqhing projecta themselves: having all tasks in one place and letting clients add their tasks. (for retainers based design agency)

[@archersaleem1123]

Great video man! Anyway are you in need of a professional video editor?

[@djWARRIOR]

Thank You

[@PaytonClarkSmith]

🙏🏼

[@cool01163]

Thank you for your work ! I wanted to ask what is the best way to learn seo and can you give me some practical advice where to start. Because a lot of courses are 40+ hours and I think that the most part of it is bs. I only know that backlinks + good content + optimizing the page with meta tags play a huge role, and that's all.

[@PaytonClarkSmith]

Well I would always recommend my own seo course ☺️ but there are also tons of free resources out there. Ahrefs KZbin channel and SEMrush academy are both excellent!

[@sebbieweb7461]

solo thank you very much!

[@PaytonClarkSmith]

👍🏻

[@itscesargil]

I am practically a solo agency, going on my fourth year although I do have 1 employee and 1 contractor that I have used for several years. Good general advice in the video, best thing is to start getting the reps. Thanks for the content!

[@ApnaNana]

Hey mate.you have lot of experience in field I have some questions as I am going to start my agency can you share your contact .

[@kumarbaivabjha546]

Great indeed. Which agency you have my friend?

[@Irishsting]

Solo! 🙌🙌

[@innerinsights224]

I love the midnight blue theme on paitdigital ...

[@mohammedwaseem3165]

How to get customers ?

[@jmcsorley]

Solo! I need more content!

[@PaytonClarkSmith]

I’ve got more coming! 💪🏼

[@hadiaslam7801]

SOLO! Hey Payton thanks for this amazing content. I have a question i started learning webflow 5 months ago and no i'm confident that i can build any layout with CMS, fs attributes and so on, but i still feel that there is a huge gap in my Webflow skill, so i'm planning to get a remote internship . I do have a website (will launch in 1 week) and i do have a professional email, how can i write effective emails to agencies to hire me? Thank you!

[@PaytonClarkSmith]

I know what you mean here. Sometimes the best way to get that experience is taking on projects that stretch you. As for your last question, this video will help with some ideas of how to reach out to agencies:kzbin.info/www/bejne/op-wmpWvatyXaa8si=jrIOFrx-e2RwJznr

[@hadiaslam7801]

@@PaytonClarkSmith thanks Payton you are so valuable to the community

[@ddnejeucejeuce]

What can i do if i can't Fulfill any work, can i just hire a contractor?

[@KevinTabet]

SOLO thank you Payton

[@PaytonClarkSmith]

👊🏻

[@jrose242]

The problem I'm facing is the results and action part of it. I've built 3 websites myself but am intimidated and not sure how contracting out new website projects would work. How do you have the mindset of being a manager and not actually "working" on the projects?

[@akshatsadhu]

Just make sure some things when you plan to contract your work to someone. Explain them in advance the outcome and quality you're expecting, alot of people will say they can build websites but when you give them work they'll suck at it resulting poor outcome and dissatisfied client(from my own experience had to redo the whole work and still had problems because of timeline). make sure to check original previous work and some results even in local environment or live projects. third focus on getting the outcome for clients with processes (by giving it to someone but making sure they're giving you your outcomes which you need) and just manage those things (aka what client needs, and the outcome you give) and you're good to go. lets connect if you need help with contracting:)

[@amine_arwin]

Solo ... Man your 👌

[@PaytonClarkSmith]

🙏🏼

[@Cerisesoul]

Solo! How do you structure a business as a solo agency vs a freelancer?

[@PaytonClarkSmith]

Freelancer is typically the only personal on fulfillment and still runs every other aspect. A solo agency still has only one full time employee (you) but command the power of an agency with the use of contractors, tools, ai and strategy. 💪🏼

[@Cerisesoul]

Thank you!

[@gabrielobafisile2299]

SOLO!

[@user-vr7gz5rk4j]

solo !

[@davidmuller3768]

When is sitekeep ready ?

[@PaytonClarkSmith]

This question keeps me up at night 😂 we hope to soft launch around Feb 10!

[@victorfirewood9551]

SOLO! Is it really solo if you had to hire people to do most of the work for you? And can I pay them per job? wont that be better?

[@PaytonClarkSmith]

Yes, as a solo agency you typically just hire people part time or per project. I prefer the per project approach as it’s easier to anticipate your personal take-home revenue after expenses

[@sti_va]

SOLO My question is, how do you handle clients that take forever to deliver content for the website? I'm doing a test project before starting my business but I have problems finishing that project because of the missing content. If that happens with real clients, I will have to wait pretty long for the final payment.

[@PaytonClarkSmith]

I always try to set a deadline for them to deliver Contant and if they don’t deliver it in time, we just create some placeholder content using AI and launch the site. Then they can update it on their own time and you won’t have to wait to get paid. in some instances, the client will not want to push the site live without their content, and in those cases I would enforce a late fee!

[@sti_va]

@@PaytonClarkSmith Ok, that sounds like a good strategy. Thank you for your answer! 😊🙏🏻

[@blessedtuber]

6:59 To catch them all is my real test...To save them is my cause....

[@bymatallana]

/solo!

[@penatechnologies492]

Yolo, solo!

[@PaytonClarkSmith]

🙌🏻

[@Solomonkhan551]

Solo make video on how to increase the solo agency to small agency of a few developers mostly from third world country

[@PaytonClarkSmith]

Love this idea! Stay tuned 👍🏻

[@WebDevKev]

Solo!

[@PaytonClarkSmith]

💪🏼

[@EwaRuiz]

SOLO 👍🏼

[@user-pg4ku5rt5x]

Tried listening without watching.... very hard.... improve the monotone voice.... pause between topics... This felt like a giant blurt However the information is very useful and on point

[@startupBossInsights]

Solo❤

[@PaytonClarkSmith]

💪🏼

[@lindisopaj]

Hmm okay But this doesnt cover service delivery a single bit? So Whats the point of everything if You Have Nothing to deliver? Perhaps I’m wrong tho but I work with paid ads myself and it aint ”easy” to maintain and scale etc So Whats the Idea here… outsource, learn yourself?

[@motionmotive]

If you are providing service by yourself then you are a freelancer, not an agency

[@rishatahmed1749]

Bro love your content, BUT you need to IMPROVE your lighting😅

[@PaytonClarkSmith]

It’s not that bad is it?😅 Thanks for watching!

[@alphex5584]

Solo

[@kunnal51]

SoLO🎉😊

[@PaytonClarkSmith]

🙌🏻

[@mannyeiheukwumere1778]

SOLO

[@TheFirstUserHandle]

Solo.

[@averagejoepro1]

solo

[@atyagi4024]

SOLO x 100

[@hervensay]

Isn’t a solo agency, juste freelancing ?

[@PaytonClarkSmith]

The difference is a solo agency commands the resources of a full scale agency. This allows you to accomplish more and charge more. It has a certain appeal to clients as well. As a solo agency you employ tools and contractors so you don’t get bogged down doing it all by yourself.

[@theenaocay7923]

Hi! If anyone here needs VA. I can help.. Let me do it for you the admin and repetitive task.. so you can focus more to clients and your family. 🎉❤

[@bbqengineer3308]

Business owners don't care as much about the services as much as they do solutions to problems.Glitter is not the way to get 'em.

[@fdfac]

Nope

[@staciasalmon654]

I strongly disagree, i tried it once. It will burn you out quickly.

[@leonardoescudero1702]

SOLO! Your information is life changing for me. I thought I was going to stick where I am at but you gave me the courage and motivation to start doing this for design. Can’t wait to see more from you

[@ivanbadia3232]

SOLO!

[@otavio_io]

solo!

[@lennart8660]

Solo!

[@PaytonClarkSmith]

💪🏼

[@davehennessy3623]

Solo

[@MichellePrzedpelski]

SOLO

[@sss-gs4rs]

solo

[@All3Web]

SOLO!

[@juliocesarbenavente9590]

SOLO!

[@endresolem]

SOLO!

[@RichardReynolds]

SOLO!

[@tomr1486]

SOLO!

[@mdashiouzzaman834]

SOLO!

[@pibbz13]

Solo!

[@PaytonClarkSmith]

💪🏼

[@harmfull1]

SOLO!

[@PaytonClarkSmith]

💪🏼

[@alishayegh7047]

SOLO!

[@PaytonClarkSmith]

💪🏼

[@muhammadbacar6051]

SOLO !

[@PaytonClarkSmith]

👍🏻

[@user-pe9un1ct4j]

Solo

[@oluwatosinemmanuel5740]

Solo

[@MyAimServer]

Solo

[@sirajiaengineering2805]

Solo

[@curvinmartin2680]

Solo

[@markcumming604]

Solo

[@MrFarazy25]

Solo

[@lloydheath612]

Solo

[@catalystsheppard5578]

Solo

[@nurahmmed3869]

SOLO