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The boda boda business model is one of the cheapest, fastest and most convenient ways of generating capital in the region. When starting a boda boda business the first thing you'll need to do is to buy a practical motorbike. You will then need to find a stage which is an equivalent of a 'bus stop' that acts as your pick up area.
Each stage has its own requirements for members who wish to operate from the area. Some of the requirements include joining a SACCO and paying a membership fee. This will allow you to be assimilated as part of the group and you will then be able to attract and ferry clients/ goods from the particular stage.
With a bike at your disposal, you can then venture into other forms of on-demand services such as parcel delivery and even join other ride hailing apps such as Bolt & Uber. As indicated, growth and customer acquisition is not limited to one channel. To get and build a customer base, you can use both digital and traditional media. Traditional media includes but is not limited to; going door to door for clients, talking to friends, family and neighbours, going to local businesses such as eateries, barbershops and salons for clients as well as buying bus tickets and advertising on them. The digital way is mainly done using one's social media platforms such as Facebook ads and Instagram ads among others.
Starting any business from scratch is never easy. It requires planning, dedication, and commitment. There are several things you will have to do before you venture into the industry and once you have set up your business. If you are interested in starting this type of business and wish to know some of the things that could help you, watch the video and remember to like, share and subscribe to the channel.
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