How to Use First Principles Thinking for Business

"The point is just that I think the more that you do these kinds of exercises, the more you'll approach the problems in your business through a different perspective too." - Roland Frasier.
In this video, Roland Frasier explains how using first principle thinking can lead to amazing innovation within your business. He explores case studies and reveals how people like Elon Musk and Steve Jobs used first principle thinking to craft their inspiring empires.
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The War Room Mastermind started as a tight-knit group of friends Roland Frasier, Ryan Deiss, Perry Belcher & Richard Lindner who'd helped each other out of financial trouble, and has grown to a group of more than 200 members from around the world. The goal of the War Room mastermind group is to annually double the business of each of its members.
🎙PULLED QUOTES
from the video
"What are the preconceptions about your life or business that are currently holding you back? What are the factual assumptions that might not be actual facts? And then what are the language patterns that you're using as you're framing your solutions that might lead you to make assumptions that aren't correct."
"So Elon is a great example of that. With Tesla, he said he wants cheaper, higher capacity batteries. So when he started the kilowatt-hour price of a battery was $600. It is currently $80 and he wants to get it down to 80 cents. SpaceX, what if we reuse those rockets that cost tens of millions of dollars and just save some money there? That's fricking basic, right? But it was the revolutionary innovation that literally the rocket scientists at NASA could not think of."
"Well, what's cool is they all used a physics-based concept called first principles reasoning to come up with their biggest breakthroughs. And so I think it's something that's worth thinking about. Elon Musk says, 'boil things down to their fundamental truths and reason up from there.' Most of our lives, we reason by analogy, meaning that we look at the maze and we say, Oh, well, every other time that I've seen a maze, this is how it's been solved. And that only allows us to get slight variations on what we do."
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#firstprinciple #elonmusk #mastermind

[@warroom9086]

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[@CrazyRocks29]

Can't actually believe this ended with 'get rid of the bat' That is the heart and soul being removed right there

[@RolandFrasierEPIC]

Paul, that was one of the potential options from using 1st principles reason, and you’re right, even when the thought exercise achieves a desirable financial result, the branding result, or heart and soul result might cause you to choose differently. :)

[@jinaprasadjain]

The first one minute literally gave me the best life lesson ever.

[@avamasquerade]

Trick with any maze, start from the end.

[@yep585]

True

[@yosepupithani5441]

😁

[@MuhammadArifin-ff8vu]

What the tricky

[@satoshinakamoto7253]

This guys is bs. You reiterate info all the time and pivot closer to the fundamental truth, with first principles

[@RR-et6zp]

this isnt first princples thinking

[@kurtcampher4716]

Thoroughly enjoyed this video.

[@codyjamesaikin6976]

Wow! Stuck in a mental rut? Let this video play! As a "challenge the process" guy, War Room's video spurred my excitement to reframe my challenges! Thanks!

[@RR-et6zp]

this isnt first princples thinking

[@RolandFrasierEPIC]

Thanks Cody!

[@thesmartrn8948]

Elon Musk getting the kw/hr pricing down to 80 cents makes him the John D Rokckefeller Jr of our time.

[@TracyAllenVideos]

That maze is definitely an example of "out of the box" thinking 😆

[@satoshinakamoto7253]

This guys is bs. You reiterate info all the time and pivot closer to the fundamental truth, with first principles

[@sherbazkhan9447]

Very great explanation..❣️

[@dagudelo88]

Great Video, Keep it up.

[@arunrahul7878]

Good presentation 👍👏

[@evolve2510]

me right now: Applying first principle thinking to first principle thinking

[@clapclapscream]

The fool said “through” the maze, and proceeds to think it’s smart that he went around just to get to the end. He’s reaching- trying to understand First Principles his damn self

[@bretteandgracex5723]

Exactly. What on earth was he there to teach these people? Big difference between thinking outside the box for creative problem solving and ignoring a request then choosing to use shortcuts get to the end. A real life request to go "through" the maze may have additional purposes missed by someone who decides they know better than the requesting client/boss/ person presenting the task, and (one would assume) relying on a trusted person to fulfill the request thoroughly. I would never hire, or want to work with a person ljke this. First principles requires examination of the request and those who did indeed go THOROUGH the maze, aren't sheep, they're business people showing ethics.

[@based_rushi]

it was just a bad example

[@brycecox8249]

Informative and entertaining. Great clip, thanks

[@RR-et6zp]

this isnt first princples thinking

[@RolandFrasierEPIC]

Thanks Bryce

[@prakashpoudel8057]

Awesome 👍👍👍

[@dzenish.2262]

I loved it.

[@banga8934]

Why is this video only 2k? Gold

[@charlesmarshall5243]

The set up, sets the stage: if you can get "through it" m not get from the start to finish fastest - Language metaphors my mate: you set them up to fail, so you could get a laugh and maybe look smart

[@shashankvats753]

That's really nice, thank you. (Video has 103k views and 103 comments)

[@RolandFrasierEPIC]

Thank you 🙏

[@georgekokkos5347]

The ‘first principle’ according to Aristotle is "the first basis from which a thing is known" (Met. 1013a14-15).

[@dharmendrakamble6282]

First principles thinking identify and define current assumption Fundamental truth Solution Repeat that

[@MichaelMacaque]

so good

[@RolandFrasierEPIC]

Thank you Michael!

[@YourHostNathanBurke]

Dugout Mugs is a great idea. But if you outsource the wood then it's no longer ethical to call them dugout mugs.

[@RakeshSingh-zo3zw]

That's the only path one could have take to solve the maze!!

[@gnshr6969]

make this the first principle, then every thing will sort out. Purpose of life is to live and make sure of its existence.

[@emmafuentesbaltazar8801]

Godbless to all

[@RakeshSingh-zo3zw]

Legends knows that's the only path !!

[@OfficialGoldenboy]

Nah the arrow was pointing TOWARDS INSIDE so therefore we would assume to enter that way but if it was for the arrow we could solve it however

[@OrenLikes]

6 seconds for the maze (besides the zero seconds of going around, and the "Jeep" way: go through...)

[@RolandFrasierEPIC]

Nicely done!

[@jordanhenshaw]

"See if you can get THROUGH it in 20 seconds or fewer." So we were supposed to not follow instructions. Got it.

[@RolandFrasierEPIC]

Jordan, the point is not to feel bad about it or about the exercise. Life does not give you instructions or frequently gives the wrong instructions or less than ideal. So the point is to understand that many of our biggest breakthroughs come from not following instructions, or looking at them differently, or interpreting them differently, or even just becoming aware that there are different ways to accomplish something than the most accepted way. That’s where innovation comes from. Drawing a line over three dimensional lower walls still goes through the maze. Going around the outside takes us on the shortest path between the entry and exit.

[@jordanhenshaw]

@@RolandFrasierEPIC “through” and “around”/“over” are mutually exclusive. The point of a maze is not to get to the other side, it is to exercise the mind. The message is received intact, but there are probably other exercises that do the same thing, but much better.

[@RolandFrasierEPIC]

@@jordanhenshaw Thank you, I will look into that. Appreciate your feedback.

[@ER-sv1np]

ใช้ร่วมกับ top-down สัจธรรม จับคู่ อยาก ได้การมองเห็น อะไรให้การมองเห็น ก็เอาสิ่งนั้นมาใช้

[@dashiellbark-huss6806]

My first thought was go around the maze because I'm lazy and couldn't solve it the real way.

[@Furtivo95]

Boy, Airbnb 3 months later crashed worldwide. The rates 9 months later are only 60% where they were in 2019.

[@zhuolizhang7837]

i almost learned about nothing in this 10 minutes video

[@Adam-ui3ot]

Sp you learned something.

[@MichaelRodriguez-vl8by]

Take what you need and leave the rest, or in this case take what you can and study the rest.

[@satoshinakamoto7253]

This guys is bs. You reiterate info all the time and pivot closer to the fundamental truth, with first principles

[@ultrablue7477]

Well.....coming up with assumptions and reducing a situation to its basic components and principles are two different things. The root of tree is not an assumption about its fruit. Another thing to consider, is that Systems Thinking proposes exactly the opposite of First principles: the properties of a system cannot be inferred from the properties of its components. First Principles would tell you that music is made of harmony and melody and chords and sounds. But Systems Thinking would tell you that the moment you dissect a song, it loses all of its meaning. That's why for every 10,000 music teachers, only one writes a great song. None of this has anything to do with assumptions BTW. Just food for thought.

[@gargleblasta]

He asked whether you can get THROUGH it ....

[@darl6000]

Goin that way is not the requirement of the project. U cant go that way

[@futurefamily2868]

ဣြဿ 1:22 ဉ္ဈး လ္လာြ 1:42

[@tracywilliams7929]

The thing is following directions. I heard him say find your way THROUGH the maze rather than solve this problem or get from point A to point B, etc. When I saw his solution I went back to replay it and heard as I remembered the word THROUGH. Try ignoring instructions and see how far you get in your career at Harvard or anywhere else. Its not like Star Fleet Academy where someone is going to give you a commendation for original thinking about the Kobayashi Maru Dilemma. Nay, they'll just flunk you unceremoniously and that will be that.

[@RolandFrasierEPIC]

Haha. I think you’re right about that Tracy. Even the Kobayashi Maru Dilemma incident created turmoil in Starfleet when Kirk reprogrammed the scenario to allow a win. I LOVE this as the analogy to the scenario we are often given when building wealth (or most anything else where the odds are stacked against us). I have learned after years of exercises like the one I gave you with the Maze, initially being frustrated, but then finally realizing that you need to be very liberal in your interpretations of the instructions because often those giving the instructions use language based on their own limited understanding of the possible solutions or are constrained by their limiting beliefs. Ultimately, with respect to the maze, you can interpret the word “through” several ways. Definitions of “through” include “continuing in time toward completion of (a process or period)” or “continuing or valid to the final destination” but even so, if we are looking for creative solutions, it helps us to think about the ultimate objective we want to reach and then think about all the possibilities that can get us from where we are now to where we want to go to and then explore them all to see what works best. Hope that helps. Despite lots of frustration that I have experienced and continue to experience in exercises like this, it really does help me to learn to more creatively explore possibilities which in the end gets me where I want to go faster. :)

[@sharfazhameed6382]

It’s definitely physics knowledge background what makes Elon Musk think every operation in analytical way n we all know that works but non focused learning physics. It’s never too late so let’s follow the successor path not the ideas. Everybody should come out with different ideas otherwise it will be just one energy n one automobile plan n everything one.

[@satoshinakamoto7253]

This guys is bs. You reiterate info all the time and pivot closer to the fundamental truth, with first principles

[@OrenLikes]

Edison was ahead of his time for thinking outside the box about how to rip-off others and claim their success as his own + destroying competition.

[@RolandFrasierEPIC]

Yeah, he definitely had his challenges as a good human or good business person.

[@deathrowinmate28]

The instruction was how to get THROUGH the maze. Then he shows us how to go around it.

[@AnnaMishel]

Oh . . Please

[@uscg5581]

"1 inch per second" does not equal a 15.3 foot car per hour. Its more like .051 inches per second. Better to say that it is about 3 inches per minute.

[@spacecoffee3215]

I first thought "Pac Man".

[@darl6000]

18 sec

[@KrazyCarlosChanceOf223]

Immediately the first 2 minutes I ended the film. It provided no information of use just shock moments. If used as analogy to businesses it would elude “illegal means” to reach goal.

[@goldengriffon]

"What if we lied to the customer about the product?" Lol. First principles is a great exercise, but ending the video on such a story shoots the presentation in the foot.

[@m15tree]

The problem with this maze solution is that the out-of-the-box approach is not a valid solution in this case - it violates the rules, which are always the first principles. One may argue that extraordinary individuals and leaders write their own rules - yes that might be true but they only do that after they have understood and mastered the existing rules.

[@curiousguy9544]

Second that

[@RR-et6zp]

this isnt first princples thinking

[@numasales9860]

Thank you

[@goldengriffon]

Strongly disagree. The whole point of the maze example is that we often assume certain rules, when in reality they may not really be rules. No need to necessarily "write their own rules".

[@KieranHopkins]

Do you really think telling a guy who had a good idea to reuse old broken bats destined to be burned to outsource to China is an example of first principles thinking? Is this a paid course?

[@clapclapscream]

THANK YOU

[@hunterhemingway]

😂😂😂

[@Madame702]

Just remember that there was a scientist in 3M company that wanted to create the most powerful glue in the world. He dedicated 5 years to unlocking the formula in the end his glue was so bad it did really stick to anything. LOL😁, but he said to himself what can I use this for? And glue that would stick all that well was use in 3M stick notes, it billion dollar industry. 👍⭐ First principle thinking.

[@satoshinakamoto7253]

This guys is bs. You reiterate info all the time and pivot closer to the fundamental truth, with first principles

[@JimAmos]

I thought the exact same thing. Way for these guys to represent everything that is wrong with US corporations.

[@SVent1981]

😕. 👍.

[@motiv8d111]

Thank you for justifying that using PowerPoint to teach First Principles Thinking IS NOT using First Principles Thinking.

[@agussetionoasli]

Our leaders today have such out-of-the-box thinking that they use govt money to fund themselves to top company positions.

[@scottmochinski5447]

Someone's math is a little wonky. One 15.3-ft car per hour x 12-inches per foot = 183.6-inche car per hour. 183.6-inches/hour divided by 60-minutes per hour = 3.06-inches/minute. 3.06-inches/minute divided by 60 seconds per minute = 0.051-inches/second.

[@RolandFrasierEPIC]

😃

[@artjomzakaryan9141]

Did he really say Nikolai Tesla? 🤣

[@samtavoosian3059]

Put tyrion lannister in the list

[@sirenachantal471]

Dude, if you sell me something made of an old bat ... I want something made of an old bat. DON'T LIE. Lying is bad for business and the reason people don't trust business owners.

[@RolandFrasierEPIC]

I agree completely Sirena, IF what you’re marketing and representing is that it IS made from a recycled bat. But, I didn’t say to or suggest that any lie be told. Remember, the exercise is to go to first principles and challenge all assumptions. One of those assumptions was that it needed to be made from an old bat to be appealing to buyers. We don’t and won’t know that until we test market and get an answer. First principles says throw out all assumptions. Hopefully it is obvious that only assumptions are thrown out, not integrity. But what you say is a perfect example of the types of assumptions we may make without even realizing it. Your assumption here is that we had to market it as being made out of a bat, but that very assumption is one of the things we challenge when we return to first principles.

[@yonikki]

I totally agree!! The out-of-the-box thinking WAS the innovative bat/mug idea ... maximizing profits by completely changing the cool-factor is just the opposite!! It's doing EXACTLY what's always been done before.

[@MrMrkonst1]

A step-by-step explanation of a recipe how not to be following a recipe. Oh, the irony.

[@darrengoldwyn1917]

now sign of musk. get over the aha maze moment and realize is this a trick?

[@citizenjournalist2401]

Politics are the biggest hindrance to progress across the board. In other words, those in control want to maintain it. It's disgusting really because most of them have become fat and lazy in terms of innovation and intellect.

[@relativityr9696]

I think he is talking obvious stuff into dunno how many minutes of yt citing names to keep pple engaged. Clearly not too good in selling his points

[@tamasudvardi4574]

You lost me at Richard FENman

[@YourHostNathanBurke]

Why?

[@akshayrajiyer]

All the points are valid. But Elon Musk and Tesla is often a very bad example of illustrating the point. Tesla cut corners in their manufacturing process to end up with more defects per car than other major car makers. Not to mention all the delays they had for years.

[@soberssarker7985]

Not using bats lose the niche market and also will have a branding problem.

[@michaelcleaves148]

This is ten minutes of incoherence. It isn't "fenn-men," it's "FINE-man." It isn't "Tess-LIE," it's "Tess-LAH." And it isn't "electronic vehicles," they're electric vehicles. Apart from that, the rest appears to be a lot of business babble-the sort of which wouldn't pass muster in even the most oxygen-starved MBA program.

[@YourHostNathanBurke]

This is KZbin. Not an MBA program.

[@ccahill2322]

Michael Cleaves, Agree. The question is a trick question therefore I think not a good example of innovative thinking.

[@thoyo]

@@YourHostNathanBurke These are the people who will HIRE the MBAs to run the business while they charge themselves with innovation.

[@satoshinakamoto7253]

This guys is bs. You reiterate info all the time and pivot closer to the fundamental truth, with first principles

[@satoshinakamoto7253]

This guys is bs. You reiterate info all the time and pivot closer to the fundamental truth, with first principles

[@rohart_dr7612]

this guy is so boring man, he thinks he's a multimiljonair who figured it all out.