I accidentally started the COOLEST Porsche trend!

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Bryson Richards from 380 Industries explains the genesis of the off-road Cayenne craze. It all began with this video: • Can a Porsche Cayenne ...
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#VINwiki #PorscheCayenne #CarStories

[@HarrisonSchoen]

I’ll agree with others in saying that the title is clickbait. Bryson is a figure within the community, and brought many new people to the platform with the original vinwiki video, but was nowhere near the first to do it. This video’s going to receive some backlash because of the claims here.

[@EdBolian]

Bryson did some paint cleanup on the Ruf, some mechanical work on the 993, and when I saw the first blue Cayenne at his shop I just knew I needed one...or 5.

[@babushkas_blins]

@A Z You know Porsche > Jeep right?

[@Bradlifer]

​@A Z I think he's prejudice against American cars lmao

[@cayenneosaurusrex5593]

2008 Cayenne GTS. 2in Eurowise lift, Braids, Rhino Rack, Tubular bumpers....etc. About to set off to Monument Valley among other places..... Awesome trend.

[@joshua.snyder]

Tell your guest here he wasn't first to the Cayenne off-roading mod party. 🎉😂

[@profligatepassages]

​@Josh Dove almost anything is better than a jeep, unless you're a lesbian and graduating up from your Outback of course.

[@brentboost2879]

NEVER take your car to this guy. He kept my car for 3 years while making excuses about why he couldn't fix it and did this to dozens of other customers who he couldn't successfully extort

[@lamontgarnesjr4638]

Dudes were safari ing Cayennes for 15 years already lol…since the transsiberia put ideas in their heads.

[@davek6089]

Bryson the painter loves taking credit for stuff he didn’t do/ taking forever on projects if you’re name isn’t leh keen

[@minmogrovingstrongandhealthy]

people in this video are typical hipsters, they are high and mighty on what they do and what they think they do reality fly over their head like every second, they are too busy living in dream world ... reality isn't an option for them ... these still suck their thumbs and wear diapers mentally, somehow someone gave them the hype bug lets make offroaders out of SUVs and regular cars and pretend we are wasting the time of our life on something good ... just pathetic

[@DKarGarage]

Lol wanna be ,that's what he is , I offroad one in 06

[@lamontgarnesjr4638]

@@DKarGarage 🔥🤙🏾

[@JordanWood-l8i]

I watch/listen to all the stories on this channel on my way home from work. I live in Canton and always notice this shop with the blue Cayenne parked out front when I ride by. So cool finally see what it is they do there. Proud to see they have some success in a really cool segment, coming out of my home town

[@VINwiki]

How bad do these pictures make you want a crazy Cayenne?!

[@jeffreyoldham55]

I absolutely *loved* your CarTrek Cayenne. I think it's the next logical step up from a Subaru STi.

[@matthewbardeen4821]

Enough that I bought one?

[@CrackedCandy]

Yes!

[@minmogrovingstrongandhealthy]

I want them all but to take them into the crusher.

[@christiandulaney1638]

@@jeffreyoldham55 Completely agree! Im in love with that whole setup. Id love to have one as a weekend car. 5K for the Cayenne, no problem, 5K for the setup, no problem. Being able to actually wrench on one and keep it running.....BIG PROBLEM (for me)

[@SpectroRacingChannel]

when we threw ko2s on the stock 955 turbo back in the day no one believed it was any good even stock...so cool to see all the mods that have come out over the years.

[@vierendeelsstephane2598]

nope !!! in 2002 my mom had a cayenne turbo and a cayenne S prep to rally... also in the same time space, in Holland an in Germany I knew several example of a rallyraid version of the cayenne !

[@kevinkohrman1367]

I ran into Bryson in Canton one day. Super nice guy to talk to.

[@derek4wheel]

Got me into it! '12 Touareg TDi (not as cool as a Cayenne)

[@jaredgarlock1594]

Just because you are not aware of something, does not mean it was you. But hey if it makes you feel good about what you do, you do you.

[@AlexBeras]

Selling my 6 speed manual Cayenne during this time… I probably should have kept it.

[@coreymckenzie8945]

Off road Porsche! The first one I seen was several years ago. The seats had the same fabric as bus seats,

[@TravisNutley]

NOTICED, not Started...

[@_beanswick2054]

A men preach !!!

[@emiliosemporium3977]

Drove past one on a trail in Uwharrie NC yesterday

[@jawnbul5701]

Such a hipster. “Yeahh i was doing it before it was cool but i don’t want to do it or care about it”

[@brettconv83]

I took a 1988 Ford Escort GT with the little HO engine put all terrain tires and rally lights on it back in the early 1990s. They were awesome cars

[@christiandulaney1638]

This might be the most humble and self aware guy youve ever had on this channel. Great video On a side note, after seeing Ed Cayenne on CarTrek, Ive been obsessed with the off road setup/aesthetic. It really struck a chord with me

[@robwaters8848]

​@Jimmy Two Times No, he went way out of his way to credit those who came before him and went into great detail regarding his infatuation and appreciation for the other enthusiasts in this area that developed certain parts or technologies for this platform. He wasn't sneaky or disingenuous in any way.

[@Wbfuhn]

I looked up the price for used on these and depending on year you might be able to get them fairly cheap. Close to 1/10th new but not that cheap. If you can put the money fixing any and all issues then go right ahead.

[@minmogrovingstrongandhealthy]

They are cheap because they are worn out easily and parts are expensive so as waste of time which is even more expensive then anything, because wasted time you never get back. Get yourself a proper offroad vehicle if you want offroading and leave the Porches and other nonsense to the few brainless hipsters out there in the wild who have nothing better to do in life ... I still to this day wonder how these incompetent people manage to have a job and money to waste also have zero value for the time in their life which is short btw.

[@jt6651]

They are honestly really reliable. Many out there with regular maintenance and normal age and wear parts with over 300k.

[@joshua.snyder]

This is a meme waiting to happen...

[@bhaweshprakash843]

Bro said oh you think I’ll stop at million 😂😂🤣😈

[@carmaniacCDN]

Click bait title but it’s just not true. We all know that flatsixclassics started it with the Rothmans liveried 955 Turbo they brought to Pebble Beach in 2018. There were many articles on it.

[@Zeingred]

Also not true. I had a cayenne on 37s before flat six started building theirs. They reached out to me for some advice when building theirs.

[@Timberwolf35546]

Just saw one of these builds for sale on marketplace for $26k..

[@mwest3583]

Yeah dude, it was ALL you. Without you *nobody* would've ever thunk.

[@the_traveling_broker]

Can’t wait to get my 380 industries Cayenne out on the trail!

[@Uathankicks]

Off-roading stock vehicles is pretty fun still

[@TundeEszlari]

Brilliant video.

[@SINERGYV1]

Talk about someone with all the skills and talent but none of the vision and execution. The “I love seeing other companies grow” is code for I messed up big time. If this guy was smart, he would’ve patented everything he did and licensed it to other companies while he’s growing his own business. This could’ve made him a lot of money but he had to drag his ass with execution and others stole his sh*t😢.

[@pistonburner6448]

You can't patent lifting a truck and fitting the usual off-road accessories to them. This same stuff is done to literally every single SUV and pickup in existence. Even the most obscure and rare old low-value ones. And the most expensive ones, including the Rolls-Royce Cullinan. EVERY single SUV and pickup gets this same treatment. I'm not saying he did a bad job, no: someone has to take the plunge and develop this stuff and then market it to recoup the investment. I'm not saying he didn't do anything. I'm just saying he didn't invent upfitting as that is done to EVERY vehicle in that category and it was done to the Cayenne already.

[@Coleginter]

idk maybe im just completely missing the ball but can you guys give me some advice on how to just "get a cayanne"?

[@ollolol7879]

I'm Thai. I like this trend. Used Cayenne, cost about 40K, plus some mods 15K.

[@dunevmotorsport7248]

Hi from where we can buy the hood lightpod?

[@leukewashandjes7513]

Will the VinWiki app be available in Europe anytime soon? 🙏🏼

[@michaelcianci7944]

What is this pilgrimage? hard to find places you can offroad up here in VT unless you know a lot of land owners

[@m.p.509]

I want a Time Machine NOW!!!! Ha!!!!

[@BMWCubsMan]

Love this stuff! I have an E53 X5 I'm doing an overland build on.

[@GXKid06]

This same thing happened to the lexus GX in 2020. I made good money flipping those cars then.

[@lamontgarnesjr4638]

Happened during the great Land Cruiser shortage lol

[@robwaters8848]

Those are sick cars 👌👌

[@danielcarr1804]

Bry Are you in Talking Rock Ga? I am in in Dawsonville, I have a 2008. Can I come visit your shop Brother?

[@MrRibbit789]

Good morning everyone

[@robwaters8848]

Good morning 🌞😊

[@Kr8zyVids]

Yeah not the first. More like i stumbled onto a fad….Many have used this cheap platform for rally’s in the PNW…

[@fcpeuro]

Thanks for paving the road... errr wait cutting the trail? We have to say a few years back when we saw Bryson's car its what inspired us to do build our own ultimate tow pig - with our Yippie Cayenne.

[@goosenotmaverick1156]

I think "blazing the trail" is the phrase you were looking for

[@avmelidor]

Out of necessity and passion springs a business

[@LeadFarmer1597]

Did I miss something? Who is Lee?

[@_beanswick2054]

Home boy did not start this trend with the safari cayennes smh this guy

[@armandopatane5343]

These off road porches are sweet= should sell ideas to porche = call it pod porches off road development

[@777xm]

Hate to break it to this guy but he was far from the first to do this or start a domino effect with this whole thing

[@dejuasti388]

You started a trend.. haha

[@rickslick730]

I wish I had the extra money so he can fix up my 958 turbo 🤔

[@zendubai]

Proud to be an off road cayenne owner. Thank you Bryson for doing your bit for this awesome trend. Much love. @desertporsche

[@hondafrk]

Appalachian* It isn’t spelled Appalayshun.

[@thewhitedread7572]

The coolest Porsche trend? Doesn't look like a RWB to me....

[@NelixxileN]

Boop

[@jameswalters4358]

Typical engineer making things happen for some other rich guys destruction. Lol sell sell sell.

[@OCDRex11]

First ever VinWiki thumbs down from me. This is trying to act humble while making yourself look like an @$$! How many times does he need to reiterate that he created this all and there was no market?! We get it, congrats to you. Take your winnings and move along. Video should have been 1/3 as long as it was.

[@mathuinscott3408]

No, you didnt start the trend. Ugh.

[@HalfAssHypeBeast]

Someone needs to do a urus

[@LUNCHMONEY4numbers]

Guys, he built his SUV to go... offroad Crazy shit, right?

[@zachogdahl210]

One of my freinds built an offroad cayenne and it was awesome. 1st gen touregs are also great options for this.

[@rahulsudhir666]

Tuaregs were quite fussy no? My friend's Dad had the V10 when we were back in college (circa 2012). The thing was constantly in the shop with one issue or the other, main one being the air suspension goin bust.

[@yes3858]

Sounds awful but I believe you

[@pistonburner6448]

Name *_any_* SUV or pickup truck at least 15 years old and it has been modified into an offroad rig by many people. Even the rarest and most obscure piles have had that done to them. BTW a VW product is the last vehicle I'd pick.

[@zachogdahl210]

@Rahul Sudhir yeah but its the same platform as the porsche cayenne (different engine iirc). Both cars are really fussy. Electronics arent the worst but they had a ton of factory defects that would pop up in the wiring and Volkswagen had this stupid lifetime transmission oil policy and wouldn't sell anyone filters. Not the worst car i have owned but there is a reason they have a bad rep. Funny enough the engine never gave me trouble, though i had the v8, the controller for the air suspension was a hot mess and eventually it ended up getting deleted and had normal struts adapted. It kept randomly raising and lowering itself lol

[@rahulsudhir666]

@@zachogdahl210 Lol, my friend's Dad had gone overseas for 4-5 months n came back to the damn think sitting with the fenders literally touching the tyres. If I remember correctly, it was fixed under warranty/extended warranty the first time n out of pocket the second time. The W220 n W221 Merc S Classes had the same issue too. His Dad had S500s from both generations n the air suspension gave way on those too. His Dad loved the Tuareg n still owns it today. I think he slapped in coilovers at some point.

[@mfoxo]

Just so I don't hurt his ego I won't post the link to Peter Oszcygiel's 2004 Offroad Porsche Cayenne Turbo from 2018. Google it...

[@pistonburner6448]

Or just "Porsche Transsiberia". Factory mass-produced in the hundreds, bought straight out of the showroom. It's not like this isn't done to every single SUV and pickup model in existence anyway (by the time their price has gone down to a certain point).

[@berube361]

It was being done even before that. This guy may have boosted the popularity but was far from the first. Video makes it seem like he was the pioneer.

[@jt6651]

Actually that’s not hard to hurt

[@witness1013]

What on earth are you talking about ? Zillions of people did this before you! ahahahaha!!!!

[@blchilds93]

Love this video I live in canton ga, maybe 10 mins away from his shop! I see these cayennes driving around all the time 😅❤

[@BigT1984]

Tubular bumpers have been around for decades , This must be a city boy because out in redneck Ville tubular bumpers are normal and have been since I was a kid , City people always trying to pretend like they came up with something that’s already been a trend

[@ShadowWizard123]

First rule of the internet: never claim to have been the first to do something. You'll never hear the end of it.

[@robwaters8848]

The proof is in the comments. It won't effect him in any way but people will feel better after screaming to/at each other in the comment section. 🤷

[@New_Jax_City]

So basically ED RUINED IT FOR YOU by showing his Cayenne on this huge channel and people followed like always cause no one is unique.

[@Atlas.X9X]

Cool story today, he does a great job on those Cayennes. Thanks Bryson & VinWiki.

[@saxtonmickhi3742]

I ain’t gone lie I did buy a cayenne and am building it because of the first Video

[@unpleasable]

Tubular bumpers on a Porsche just goes so so hard. Classic rally Porsches for the win!

[@jonathanthomas7228]

Mike Ngo at Eurowise in Charlotte is doing some really cool overlanding Cayenne and Toureg stuff at his shop.

[@nickfurtek5906]

People that complain about this, can’t afford it.

[@robwaters8848]

There are so many salty people in these comments, even after he gave all the credit to everyone (lovingly) who came before him.

[@pistonburner6448]

@@robwaters8848 No, he didn't give credit to everyone. He only mentioned the people in his version of his story, his friends. The reality of this is that every single SUV and pickup in existence that has ever been and ever will be ALWAYS has this treatment done to it. ALWAYS. And the Cayenne got this treatment on an other continent, by the manufacturer themselves no less, already in 2006/2007 (2006=racing version not sold/2007=customer version sold to the public). It wasn't his buddies that "came up with this", it was the entire world that has come up with doing this same stuff to them all: from Isuzu VehiCROSSes to Rolls-Royce Cullinans.

[@bwofficial1776]

It's like yesterday's speaker. Some drama went on years ago and no one can let it go and move on. People just want to be mad.

[@pistonburner6448]

@@bwofficial1776 Who is mad, and about what?

[@WayApp]

Keep rocking those Porsche vibes!✌

[@cayenneosaurusrex5593]

2008 Cayenne GTS. 2" Eurowise lift, Braids, 32s, Rhino Rack, Tubular bumpers, Hellas...etc. About to set off to Monument Valley among other places..... Awesome trend. Always loved the Transsyberia Rally from 2008. Search the videos on KZbin. This dude made it attainable for all! Well done.

[@robwaters8848]

Any way I can see your rig? Sounds awesome man 😁

[@pistonburner6448]

Porsche first entered the Transsiberia Rally with their Cayennes in 2006. Every single SUV and pickup has this treatment done to them, so hardly unique or a big invention. Every. Single. One.

[@carguy53]

Awesome video, but my god. SOOOOOOOOO many ads in this one.

[@4200timeB]

When I first saw Eds on cartrek I wanted one pretty bad I started looking at my Saab wagon an started thinking what if..

[@jrfish007]

Wonder how hard it would be to daily one of these things?

[@zyllus]

I've been alternating my two as dailies for 4 years, my second one built by Bryson.

[@pistonburner6448]

Pointless to daily them though. I mean what can be worse as a daily than an old "high-end" Volkswagen product?

[@bwofficial1776]

@@pistonburner6448 People drive Jeeps every day. A Porsche with a lift kit and all-terrains is probably still more comfortable. My Jeep is not what you'd consider a smooth ride or a good handler.

[@pistonburner6448]

@@bwofficial1776 Your Jeep works, and keeps working, and if there's a problem the mechanic will easily solve it. The VW product won't work, will keep not working, and *_when_* there'e a problem it will always cost huge amounts. The VW is also not made for such mods.

[@josephkelly4893]

The Mexico blue looks sweet on any Porsche

[@BoschPorsche]

I had cayenne since 2012, and about in 2017-2018 I was like I should test it offroad, it went well. But I knew nothing about offroad, but then I saw what Bryson did, and it all started with purchasing V8 and building with EW products. Yes ppl did offroad it before but it was not a trend what's so ever! So Yes he did Started!

[@donovanhosch8759]

What’s his off-road group called on Facebook?

[@joshua.snyder]

We Did It First

[@bello5779]

Who is lee?

[@theonlybucko]

Got me interested for sure! Recently bought a 2008 Cayenne S. I absolutely love the thing

[@dakotafletcher3996]

I was getting bored with my $7k Cayenne daily driver back in 2021 when i came across Harrison's video at Moab. I ordered the eurowise kit the next day and going on 2 years now dailying my lifted cayenne! Been a great car and plenty capable for what i need!

[@Mr_Smith456]

Love the channel, but God this guy is putting me to sleep.

[@heiner71]

No requirement to watch to the end.

[@scottwhitmire6613]

Thanks! That was my introduction to your creation. Now I always see a stocker and immediately start a mental build. Great Fun. Best to you Scott 🏁

[@996Revival]

I love Cayennes! This was a cool story😊

[@Iskelderon]

I just love the insanity of doing that to what used to be an overpriced soccer mom car!

[@squid_fish]

I woulda taken 90k and built ten more 😂

[@zeusfitter007]

Cornelius Would Be Proud.🙌🏻

[@benfoote3817]

Great content,love the idea!

[@garyonnen7634]

Mountain bike team cool.

[@joshw2929]

My friend was doing this in 2016. I followed short after. You didn't start anything, you ruined it for the rest of us.

[@pixel_overkill]

I'm actually going to say the car trek episode where I saw the orange cayenne inspired me to pick up a used 2008 Porsche Cayenne S. It's a bit rough but it's f****** awesome. I definitely look forward to upgrading it in the future. I took it off-roading stock and it was so fun.

[@mrboatshoe]

IS THIS A VIDEO OF HIM JUST GASSING HIMSELF UP?

[@pipimontana]

BlablaBS

[@costaboy337]

Typical American story teller. Telling stories and mentioning names assuming everyone knows them without any reference of their place of work or company they own!!

[@Cordero860]

First 🥴

[@matthewladd3427]

1st comment woot

[@alanalsanaty6928]

Firstttt

[@jonathanmartin726]

There’s a lifted Cayenne Diesel on carsandbids. Definitely don’t bid on it because I totally don’t want it.