I am terrible at my job

[@JonatanNoponen]

keep picking up the camera!! don't listen to the stable camera haters!!

[@timmurphy334]

@@JonatanNoponen IKR. If she wants to move around while recording, that's okay. Like she said, top priority - don't go crazy.

[@cloudycrystal]

YESSS!!!

[@yumenozen]

We said turn on stabilization, not don't walk around with it. =P

[@ravenrose7677]

I love the facetime vibes of walking camera

[@draider8112]

YES YES YES YES YES

[@416hobbit]

Ashley, in a couple of years from now, when you’re struggling confidently to meet supply goals because your brand is selling so well, you’re going to look back on this video fondly, and shed a tear of nostalgic happiness 😊

[@IPONJ]

This is a sweet comment and, I think, true.

[@kylerwalker]

I agree and for sure yes ❤️

[@LadyCay129]

She’s even dressed like a girlboss damn

[@LeruLeru45]

She's the original girlboss :3

[@Khotetsu]

Somebody said on her last video that she's entered her CEO era, and it's like, you're goddamn right she has and she's rocking it.

[@Moonvive]

Whyd she change the title 😭

[@piperplaysuke1597]

Literally 😭

[@S.N_21]

True 😭

[@SpottedGnollGrrl]

An anxious woman is a relatable woman. Your base definitely know that you're on it, don't stress about being on top of it.

[@ericbehr17]

Don't worry about picking up the camera, not all of us cry about a lil shake. This makes the video more 'homemade'. Excited to check out your brand! GL and don't forget to have fun!

[@timmurphy334]

"sh!t, I picked up the f*cking camera." so funny

[@jexusdomel5194]

7:54 "There were some roadblocks, theres Roblox with everything"

[@seasonedgore]

glad I exchanged my tix to afford this

[@xfucjygkvlkbjhgcvm]

DJ ICKED

[@sk8erboi728]

this hair color really suits you, to the point you look like you could be a natural ginger (as a natural ginger, that is the highest honor i could bestow upon you)

[@BenBebbington]

ONE OF US, ONE OF US

[@ASpaceOstrich]

"wasn't confident enough to turn the key hard enough" god thats a mood.

[@hammerth1421]

Yep, very relatable. I often struggle with plastic-y mechanisms because I don't use enough force out of fear of breaking them.

[@ASpaceOstrich]

@@hammerth1421 Having broken several things before for turning them with confidence doesn't help. I destroyed a fan by twisting the timer too hard.

[@brentnolan1261]

I’ve been there 1000 times. Keys are always finicky world wide. Keys and locks always come with a learn curve, like having good $3x with a new partner

[@swagonelevenatalltimes]

ashley be like "i cant do this" and then does it

[@C0mfyest]

Literal queen behaviour

[@hammerth1421]

"To nail it, I have to do the stuff still." _me quietly sobbing about my 12-hour day tomorrow including admitting a mistake and doing the work to make it right_ Edit: I survived! And most of the things I was worried about kinda solved themselves.

[@SmalKitty]

I've seen you loads in her comment section lol

[@hammerth1421]

@@SmalKitty I like the distraction from the real world and I'm trying to use KZbin comments more because reddit is increasingly going downhill.

[@blaireshoe8738]

Good luck

[@vegatherapper5897]

Good luck fren :)

[@tylerbrown6776]

Good job!

[@K-ROW]

Heck, I’m a cis guy who doesn’t dress feminine but I’d buy that sweater, it looks comfy af

[@LeruLeru45]

Real, seems so comfy

[@EmerickPatry]

No cause I was thinking the same thing

[@JD-ub5ic]

Alternate title: "Awkward girl boss repeatedly makes cute mistakes on her first day" 🤣. This shit was adorable

[@sauloAndrioli]

Ashley looks extra beautiful this video. She is shining.

[@maethenerdyartist]

I’m so inspired by watching your videos about the brand. It’s very nice to see someone who represents me more than most fashion brands could in both identity and taste get to where you’ve gotten. Thank you icky.

[@justsomerandomperson8243]

Let's try to fix this: No matter how it goes, no matter how awesome, chaotic, unexpected and/or stressful the launch might be, we will support you through all of it. It is okay to be scared and to make mistakes. That is what helps you grow as a person. You've got this! ❤

[@friendsorfiends2212]

My bank account is about to be emptied when your clothes come out!!!🤩

[@SinoDragon2000]

Ashley, you are down to earth and really likeable when you talk about your problems and worries. I see why Finn is in love. Best of luck for your Brand start.

[@harryklopp1098]

Ponytail Ashley is an under-rated look.

[@EmerickPatry]

The princess energy is unreal, you're so gorgeous

[@glamfishy]

We love seeing trans women in business! We love women in positions of power!

[@Literally_a_Moth]

You should put /j at the end

[@Kevin12484]

​@@Literally_a_Mothgrow up

[@mr.dirtydan3338]

I don't have much respect for business, but it certainly took courage to start it.

[@immateriallivia]

I love the immediate business woman look!!!

[@tylerbrown6776]

“To nail it, I have to do the stuff still”. Having been in those high-pressure situations with my last job, that resonates with me a ton! Good luck!

[@SonaLovesick]

3:05 "I think ben should run the business and i should be the assistant" So real. I love having complete creative freedom and control over what i make but i am not looking forward to the day i need to hire people. your telling me i need to be the boss? that i have to force people to meet deadlines and tell them to redo everything if its not up to code? That sounds awful, id rather just be the assistant too.

[@oddersisadog]

Bangs are love, bangs are life.

[@JackooD]

I like it when you walk around with the camera and show us things. And personally I wouldn't worry so much about the slight shake. If you really wanted to get rid of it you could use a handheld gimbal to give it much more stability, but I feel like you have higher priorities right now 😅LOVING the clothes and coincidentally I will be in the UK Next week so I can buy some and get it shipped to my parents without paying EU Import fees!

[@gywii]

An honest and vulnerable boss is the best boss ever!💖💖

[@a70r]

pinking up the camera is cool, don't worry about it!

[@prestontuttle2795]

Finally have a place to buy all the pretty clothes I see you wearing TwT

[@TimWard-v6e]

i love the hair color looks fab. keep up the good work with the close your doing grate :)

[@Dutchgoth]

looking good realy serious office look :P good luck with your brand hope it will all go well.

[@sunpi]

I love your videos angel❤

[@cryberries]

i've been saving money specifically for when your brand launches 💚💚💚

[@jamessmurf7937]

Ashley you are so cool :) u r getting me in the right mood as i was stressing applying for a new job next week!

[@faireoirandorchadais3483]

You got this, girl! Take a deep breath and dive in.

[@HeyImF1dg3t]

Love Icky's coat, and also that it makes her look like she's forever chasing/trying to stop Michael Myers.

[@eco2geek.]

*RELAX* We will wait for you, maybe not patiently, but we will wait for you, and when your clothes come out is when they come out. Whether that's the 21st or sometime later. No need to stress out.

[@kuposamurai6045]

This is very exciting, and I can't imagine how stressful it must be! Wishing you the best of luck! I know you'll do well!

[@Pceouttrolol]

YOU CAN DO IT!!!! Excited for the brand!

[@lotte_macchiato]

Very comforting to see that I'm not alone with my office anxiety. Super excited for the launch and I hope it all goes well and you get to be happy with the results. The clothes look great and I can't wait to spend all my money on actually well designed and produced items. Sending you lots of love and great work vibes! ❤

[@BeeGameDev]

The launch is going to be great! We are all here for you! ❤

[@Bkoded]

omg omg ick hype ick hype some of the shots in this video look great btw

[@AlovicGrim]

Your hair looks so pretty! as always uwu The hair and that shirt go so well together :3 You can do it! It will be great, because you can get through it and make it great! Because you are amazing! we believe in you! :D Just remember to stay hydrated and not to get too stressed out. >.

[@GrzmotOfficial]

I know you may be stressed. But You got this! It might not mean much, but I’m proud of you! You doing amazing!

[@SoCalSoulSociety]

Good luck girl!! I’m pulling for ya!

[@alexlail7481]

You will do great, The things that no one tells you is: 1. If you act like you have all the answers most people will believe you do. 2. No one knows what to do just pretend you do, but never tell anyone that you have all the answers and never believe your own press. 3. Anyone who tells you that they have the answers knows far less than you do. Enjoy the content and attitude towards life 🙂

[@AntiboyoticDealer]

Cant even imagine how stressful it is to release you're own brand!! Hoping you make all the sales, I know I'll be buying a skirt :) wishing you a satisfactory amount of whelmedness

[@aDecentBug]

I'm perfectly whelmed! Also i like being snatched up and carted around it feels more like just being chatted at which is nice

[@isaacnope4646]

I like the picking up of the camera. It's you moving and doing you. Just exist as you don't lock yourself down if you don't want to. If you want to sit and lock then do... point is you do you...

[@vegatherapper5897]

Girrrrrlllll I am going to LIVE in that hoodie dress!!! Omg I can’t wait!

[@iancolpetzer5311]

Keep killing it! Ill be getting that big comfy sweater when it comes out!

[@SputDobt]

to be fair key is prehistoric technology. i broke a couple twisting too hard. respect to keys.

[@Aerational]

People say "you'll do great" to other people because they dissociate and assume you are just a character running some script, so of course everything will work out, and they don't even think about it in the way they would if THEY had to do all the work.

[@J3wlz_88]

Ashley, I think your going to do much better then you think you will. You have a huge audience and alot of people like and support you.

[@tonyshaw13]

hope your brand sells and continues to sell big time young lady

[@questionmark-mx1ob]

I love how your videos are always being recommended on the top of my homepage

[@TheFULLMETALCHEF]

You’re def with the pick-up-the-camera-vibe. Be the girl boss, live the girl boss life.

[@Technilogica2019]

dont listen to the haters girl you show that camera who's boss loving the ginger too it compliments your natural tones so well

[@leo_hdnrch]

I like it when you pick up the camera, it makes it feel more personal to me. Also very cool clothes 👍

[@Unknwn_Senpai]

Insanely excited! Can't wait to see how those sweatshirts and hoodies deal with riding wind. Everything else catches the airflow and tries to come off XD

[@davetreadwell]

0:40 how to tell an air bnb was flipped by property bros. No mirror

[@JohanEngelen]

In my professional life i did proyects The one thing i learned is that the best results come from the projects you stress out the max. So don't worry be happy

[@spoooji]

god i'd love a sweater with that houndstooth pattern :')

[@Grayox]

Congrats on selling out! Good luck on getting it all shipped!

[@vanimal2]

Nice Job Miss Boss Lady! ❤ the Red hair!

[@benjikohoss8069]

"Man, Icky is so dang prett- uh oh, button, button BUTTON! Oh dear..."

[@kastandlee]

Good luck! I hope you're a huge success!

[@DrJaneLuciferian]

I am so happy for your brand launch. Go you, Ashley :^)

[@corbiss]

I would love to see more vlogs about all the planning that goes in to making something like this! Super interesting!

[@ctolcode]

The reason we're all telling you "we believe in you", is that we know that even if your company is you selling clothes from a garbage can in a garage, we will buy it. Because you have skill, passion and ambition. You being a girl boss doesn't happen today, but next year and the year after that. Trans rome won't be build in a day.

[@ninjakingcola]

I love how your hair is coming along!

[@R4VEFOX]

Just watch The Devil Wear's Prada and do EVERYTHING Miranda Priestly does!!! GIRL BOSS TO THE MAX!!! 💯

[@jdam3131]

The clothes are so cute! Imma buy ur entire stock

[@toothlessblue]

0:17 depending on what video editor you (or your editors?) use you can do stabilisation in post fairly easily

[@joeyj6808]

It's all good. get the flubs out of the way on Day One. You got this grrl.

[@subaruarun8463]

If your job is being cute as hell, you're not terrible. In fact you're CEO.

[@jacobv_]

Finn needs to make a brand called "Egg"

[@GinkgoDoArtThing]

Sold out in less than a day!!(I wish I was faster but it sold out to quickly 😅 congrats!!!)

[@MaxWattage]

This was so cute. You have a great work ethic, so it will be fine. Wishing you all the best 🥰 Going forward, you will need to learn to delegate the mundane business tasks better, and focus on the strategic decisions, and on being the glamourous face of a fashion design house.

[@DpodShuffle]

I can't wait for your clothes to drop! Don't worry Icky, you got this! 😊

[@royvogel2023]

I understand the fear, keep on doing what you love ❤️♍️🗝🧙🏻‍♂️

[@homunculusgrey2921]

Being too timid to make a key work is such a vibe.

[@jerryford1012]

Just remember if it was easy to start to start a project as big as this is going to be every slacker would do it with your attitude you will be successful love from the states ❤

[@Jamie_Elizabeth192]

Okay, cool clothes. Where do we go to buy them? I know. I know, you mentioned the website is not done, but I have great anticipation 😊

[@origin7018]

That's trippy..... I was just watching Dr who

[@mclubabadubdub2153]

Ashley is so freaking talented with makeup. Hoolyshit

[@patrickversh9099]

Her asking if they’re gonna sell anything when in reality she’s gonna be sold out in like 15 minutes

[@Johnny_Shields]

Ugh! Sold out. I really wanted that skirt.

[@Jem4Josh]

Yee < edited > Very happy for you Ashley! Keep going going forward and don't give up. Also yee am gonna buy ya merch, but mostly all of us do lol! ❤🎉😂

[@QALibrary]

very well done and you go girl and make it BIG with your clothing brand

[@zelrex4657]

I always liked the picking up of the camera. It felt fun and cheery

[@frankiepunkxo]

just checked the store, everything's sold out. you're doing great, dw about it.

[@colecozy4398]

Even though I'm not typcially a vlog girlie; you really do something right because I always show up after seeing the notification. I am looking forward to see thing website.

[@FoxHurst-g5t]

I can’t wait to come out, so I can eventually buy your honestly amazing collection!!!

[@morgan_drui]

Love the red hair it looks so good

[@tovermoran4360]

Oversized hoodie looks so good!

[@SuperDalton72]

you will nail it..your a beautifull person

[@dondavis6997]

looks so beautiful i love your hair

[@chrishart8548]

Imagine icky coming and finding you. I would imagine that would be ne a dream come true for any of us.

[@donaldaxel]

You are taking precautions in order to not be stalked or chased?! wow, I am sorry that it is necessary. I live in a bubble of nice people apparently. I love that you tell about yourself ❤

[@ArcAngle1117]

That's called being a woman on the internet, random harassment and even stalking are pretty common for women content creators.

[@voltijuice8576]

It’s all of those people outside your bubble you need to be cautious about