I Fell Down the Evertale ad Rabbithole

[@kuraux56s59]

Honestly, the whole thing about the guy making an actual story out of the animations of those scummy ads. Was a surprisingly positive note to end on!

[@dizzyheads]

It would have been so interesting if that's the game

[@kuraux56s59]

@@dizzyheads Hell, I myself I am not particularly into these kind of horror games whose premise is "A nice-looking world is hiding something sinister". But I still hope the guy making that project of managing to construct an actual story out of the ads eventually gets finished. And, I know this is gonna sound stupid. But I hope its ending isnt too depressing. I know, expecting a horror story to have a happy ending is a very naive thing to say. But to be honest, If I am gonna see characters experience a psychological and physical hell. I at least want to see SOME sort of light at the end of the tunnel!

[@jayncraft1233]

Matpat!! He did a video about the ads as you probably know already.

[@kuraux56s59]

@@jayncraft1233 I know he did. Thing is, I am really not fond of him or his Game Theory series.

[@jayncraft1233]

@@kuraux56s59 I get that. We can't deny that cause of it some games changed for the better but some did become bad. Which is why some say fnaf should had ended after 3 or 4 max. Or hello neighbor who... oof. At least the new demo is better and back to normal in a sense. But yeah

[@Hemeltijd]

"You won't give us the incredibly interesting game that we wanted, and you dangled in front of our eyes, so we'll make it ourselves." Bless these people over in Japan.

[@SilverNero]

Do they need funding? I'm willing help.

[@Toe_Pota]

I wonder if they will ever realize that if they actually make the games like the ad then maybe just maybe people will play them

[@endmii4096]

They realize it. They also realize that they don't want to put that much effort into it.

[@b1zarr3vel]

@@endmii4096 they put effort into the ads, why can’t they do the same with an actual game?

[@endmii4096]

@@b1zarr3vel A 30 second ad is far easier to make than an engaging game.

[@NecromancyForKids]

@@b1zarr3vel Ads were probably made by a third party anyway

[@alexisguillen8400]

Given censorship, they could never make a game like in the ads. However, they could come close enough to justify production.

[@driphearts8035]

I thought Evertale was a hallucination that would replace my ads sometimes. Glad to know that Evertale isn't a byproduct of my PTSD that haunts my mid-roll ads, and is indeed real.

[@gravelis_6798]

A legitimate gacha horror game sounds interesting, but instead we get blue balled by waifubait

[@streetgamer3452]

They could’ve kept waifu bait, but still made it horror easily. Yet they didn’t try

[@botsybot7653]

my yt recommended is filled with waifu bait ads send help

[@VashdaCrash]

@@botsybot7653 it's all Queens Blade ads, help!

[@botsybot7653]

@@VashdaCrash same all I see is that AD

[@sprectra4344]

​@@ezkm1m1x YOOOO THE LIMBUS SWEEP #1LIMBILLIONTICKETS #DONQUIXOTEQUEEN

[@sakarain]

These ads are extremely memorable. It's been like over a year since I've had one and yet I knew exactly what this video was about when I saw it. The weird amalgamation of stolen art styles makes in quite intriguing

[@superfeel1275]

Fr I had one ad that looked hella normally and just before I was about to skip it, it turned creepy and that really shocked me, even checked the ad video comments to see the general reaction and found out it's fake....

[@jonnysilia5740]

this is one of those strange time when the fake-out ad is more interesting then the actual game, i guessing in the marketing team, one guy went "fuck it, shock content, pokemon edition" and just made up a completely different game to get peoples attention, and higher ups saw how even though it's a fake out, it still drew in customers so they let it continue.

[@gasaiyuno6021]

" Strange time "? It's literally EVERY time with these mobile game ads.

[@arsenex4183]

I got another add for this game right below this video and the picture had a Eeveelution that looked like it was from Elden Ring or League of Legends

[@MAML_]

fr man i feel like the ads should be the plot of a really good maybe 4-5 hours long rpgmaker horror game

[@Voingous]

They're *always* more interesting, that's why they use them. Do you seriously think they'd release an ad campaign that looks worse than the game itself??

[@kookie_krissy6728]

It looked so cool and I was so disappointed

[@genericchannelname3748]

Evertale ads look like if an AI took every popular indie game from the past nine years and created an amalgamtion trailer for all of them at once.

[@GrindyVine]

And it worked

[@DemonicChocobo]

5:44 the gimmick of using a text box to hide a scare in this way is actually used a surprising amount in older japanese rpg maker games such as Ao Oni which not only does a thing where it hides the titular monster in such a way but also features one I am incredibly fond of where you're tricked into opening the menu and you see something...that's not quite right in your party. And when you exit the menu...well.

[@AlyxTheProtogen]

I'm very interested in that second one, do you remember which game was that?

[@escanormorph1883]

What game are you talking about? You've piqued my interest.

[@aeter34]

@@escanormorph1883 they've just said ao oni

[@escanormorph1883]

@@aeter34 yo! I dunno how I missed that😭 thanks

[@PunchgodZo]

CoryxKenshin

[@DeadstreaK_]

Man this sucks because it’s such a good idea for a mobile game. A horror take on Pokémon and it’s gameplay style is something I’d totally pay to play. If someone could make something like this and not as a scam, I’d totally support them in any way. Edit: just saw that end and now I’m totally gonna keep up with that project. Now let’s hope that it turn out better than those ads and that there is quality translations.

[@kyotanaka920]

Minor correction. It was free when the ads started. It's been coming and going several times. I reckon I actually played Evertale during the third wave of these creepypasta ads. At that time, it was free. My guess is that the team realized the bait and switch strategy wasn't working, so they resorted to grabbing your money before you get rug pulled.

[@ijustwanticecream7216]

They recently did another "sale" where you can download it for free. I decided to actually try it this time. So it's clear the "hey download this game now while it doesn't cost your money" was always there even before the ad campaign

[@kyotanaka920]

@@ijustwanticecream7216 Does google play list free sale games as a discount or only free?

[@deva9433]

@@kyotanaka920 both

[@NewNecro]

Actually I don't think it's minor but actually pretty major because it undermines the premeditated greedy move. I think they went the somewhat cheap route of having a mediator for a third party do the ad and because it was "take it or leave it" they already paid for the ad when got it so game company got stuck with that ad, meanwhile they got hit with realization that ads were being both effective in bringing people in and simultaneously getting the game worse reviews due to misleading horror ads. Once the Pandora's box was open it makes more sense to go with the flow than to fight against it. A price on the game bucks on those who get baited by curiosity, not caring about an entry fee, while also discouraging bad reviews that would more likely be made by those who try out the game for free.

[@spacewargamer4181]

@@ijustwanticecream7216 I confirm

[@Emperor-Quill]

I remember being genuinely interested in these ads when I first saw them. Thankfully I did my research beforehand and saw that it was a scam, so I didn't spend any money on it. I think it's kinda hilarious how companies can be so unaware of what people really want. If someone actually made a game like the one as advertised, I'd play for sure! Support genuinely good indie devs, my friends!

[@RykanXP]

I had no idea evertale devolved into this. You're right. I used to play it when it was free, but fell out when it started feeling like generic waifubait. This is pretty disgusting. Obviously the ads are a reflection of the company itself. You just want to play a nice game, but it turns out the developers are monsters.

[@ssneakyandfriends1626]

the company is just "I like Mone"

[@KylenKiomaka]

But monsters don't exist... just people. Greedy people.

[@statesminds]

Id play game if was like horror ads haha

[@hourbreak]

Waifubait is such a great way to describe games like this

[@ShadowoftheMask]

To be fair though, higher ups and marketing team also screw over developer lot of times. Though I don't have much faith in gacha mobile games not being cynical cash grabs anyway

[@agiar2000]

I was one of the older players who left shortly before the creepy ads started. The game had something like a "first chapter" that played completely differently from all the later ones. The first one has that monster-catching aspect, has typical JRPG elements, and then all the later ones are much more stripped down in terms of areas to explore, and it's just a series of encounters plus loads of story from time to time. Of course, it also ramps up the difficulty tremendously so it really requires investing some money to get strong enough to progress beyond a certain point. For quite a while, I really did like the game, and I didn't mind spending lots of money on it to access more content, etc. I also enjoyed the waifu stuff, too. Lots of eye-candy. There were also some special gameplay aspects that were only available to top level alliances, and I even ended up briefly leading one of those high-level alliances for a little while. However, shortly thereafter, I quit the game for a couple of reasons. 1. The pressure. At top-level play, trying to handle campaigns of alliances of alliances against other alliances, there was a whole mess of politics between alliances and pressure to make sure that our teams were doing everything that they could to gain ground. I ended up putting pressure on members of my team, and I realized that I didn't really like that. I didn't like being the one who had to make the executive decisions all the time, or telling other players to get in line. I was spending way too much of my day constantly checking the game, having multiple daily alarms telling me to check various things to get all the points/resources I could. I stepped down and abandoned my alliance. 2. Pedo-bait. I really did like most of the story, and I also liked the sexy characters, but then they did a short story event where one of the young women gets magically turned into a child temporarily, and while the story itself avoided being too creepy about it, the "cards" for that new, childlike version of that character were *_deeply_* disturbing to me. The higher the level of the card, the more revealing the outfits, and it just made me sick. I considered just avoiding that particular event and waiting until something else came around to focus my time on the game again, but just the fact that those cards were out there, part of the game, and part of the promotions at the time really made me uncomfortable being associated with the game. I didn't want to be seen playing it anymore. I think a lot of other folks may have left for the same reason. After hundreds of dollars sunk, I uninstalled the game and never came back. It was not long at all after that that I started seeing the creepy ads. I wonder if the fallout from their questionable choices contributed to the shrinking player base and the decision to work a weird ad campaign scam like this, to pick up a different player base than they had previously tried to court.

[@dontkickmychick6076]

Sauce?

[@agiar2000]

@@dontkickmychick6076 Sorry, I don't have one. Regarding the pedo-bait part, I remember leaving a comment on their Twitter post advertising that release, but I have since deleted my Twitter account, so you can't find it that way. I don't remember quite how long ago it was, but I would guess maybe a year or two. If you find any part of my story suspicious, feel free to disregard it. I don't expect anyone to trust some random comment on the internet, but maybe someone else who was there at the time can vouch for me.

[@markcollinsage45]

@@dontkickmychick6076 bruuhh

[@kage1784]

it baffles me that all it takes to drain people like you of their money and ignore flying red flags is half naked anime girls and copy & pasted rpg gameplay

[@logicalcookie7042]

+1 This should be higher - the game is (or was) not actually all that bad! a number of things speculated in this video are unfortunately misinterpreted, such as the game's price tag - even before the "ARG", it used to go free for a short period of time every now and then. I got the game during one of those free periods before all the creepy ads started, and had the same experience - the way I see it, the first chapter was basically what the game was meant to be; it played out properly with an actual world to walk around in with monster-catching elements. I thought the story and boss battles were actually pretty interesting with some strategy involved, and I would've paid the price of the game for that bit of story alone - it kept me fairly entertained for a week overall, with the story and character arcs mostly wrapping up at the end of the chapter. However, the chapters after that were much shorter and removed many of the features, including the monster collecting and even open-world exploration; instead you'd just tap on waypoints to trigger (much more boring) dialogue or battles. The difficulty scaling also made all the non-gacha characters essentially obsolete; it felt like the original developers of the game had left and someone else decided to turn it into a gacha game. This was back in around Spring 2021, and I stopped playing soon after that first chapter - from what I've seen, the game has since gone through a major update and has only become more pay-to-win; I had honestly a pretty good experience with it myself while it lasted, but I certainly won't be coming back to it again.

[@KwehKwehKweh]

if someone was to ever actually make this game Im 100% sure they would make bank if done right. this game would hit different and with the horror theme you could threw as many curveballs as you want with it.. Im sure if the person got more people to help the game would be crazy.

[@jonnysilia5740]

games that look basic, idyllic, and child friendly actually being creepy-pasta tier is a popular trend these days.

[@Mat-zf9bf]

Buddy Simulator 1984.

[@andrewmadilecy5704]

Learn some grammar

[@grimjudgment6527]

People have already made .exe games and remakes of creepypastas for Pokemon. Every single time no matter how low effort they are, they explode in popularity and then die out after a few months. Keep in mind though, some of the better made ones stick around much longer. So the question is whether or not it'd be financially viable to do it. And as long as you don't actually use anything from Pokemon, it is. Sprite work is cheap and easy to make, and it'd be so lightweight that you could easily build it in unity or RPG maker.

[@chocolatedemon3841]

@@andrewmadilecy5704 No one cares.

[@katacutie]

These are the only ads I rarely skip. I just can't shake off the morbid curiosity of what's gonna happen next

[@OkMakuTree]

Never in a million years did I think a video about fake creepypasta ads for a waifu bait mobile game would end with a surprisingly wholesome message about the power of the human spirit, but here I am. Well done!

[@sirk603]

Are you the okmamutree in the pavise live streams?

[@OkMakuTree]

@@sirk603 It's-a me

[@BVK.]

@@OkMakuTree your mother!

[@b1tchb4by3]

It’s just like JRPGs, one moment you’re slashing through a medieval world, then next you’re slaying God

[@TheEpicPancake]

Words cannot describe how deeply I appreciate the introduction to that One Punch ad. I remember seeing the less waifu oriented horror ads. It was rather confusing, because I instantly knew there was no way a game that would actually be like that would be advertised so heavily. I felt they were playing their hand out a bit much. It would be cool to see a subversive horror game on mobile though. I imagine it'd be rather disconcerting to find a pokemon-esque game on the appstore, playing it for a bit, then starting to notice some darkness creeping in over time.

[@AnonYmous-hj1tb]

The ads made me curious too, but I knew it was just bullshit. Thanks for shedding some light on the actual kusoge

[@anotherrandomguy8871]

I instantly knew that this game was clickbait the first time I saw it, and I knew that the ad was likely copying something else, but I’m so glad someone’s else is mentioning these ads for a generic shitty mobile game.

[@arandomcommenter412]

Yeah, I don’t trust mobile game ads AT ALL, and what do you know it was right again.

[@CrucifiedReimu]

Mobile game ad just becoming more weirder

[@greatninja2590]

sad thing is this part of the video is misinformation people was just late for the free week they usually do on certain events. just wait for the next free week event really

[@REXae86]

I knew it was bs because 1. Nobody talked about it. And 2. It reminded me of that old af Sonic exe from back in day. So i was like “ah it’s sone wannabe edgey bs”

[@belot217]

This is sad to see. EverTale's original offline campaign was one of the mechanically-satisfying RPGs I've played in a while. But, man, how it fell...

[@hououinkyouma77]

Completely agree, do you remember those training battles where you had fight with a fixed lineup. Shit was so hard yet satisfing that I had started to play the offline campaign with an underpowered team.

[@DustD.Reaper]

I always had a feeling that those ads were scam bait, like I never really trust mobile ads in the first place no matter how good they look, and as someone who loves rpg maker horror I just knew that this all seems waaay too good to be true and if it really was like this you would most likely have a ton of youtubers covering the game in some way

[@dizzyheads]

I always look at the store page first and see if there is anything different

[@txrnip]

Yeah I remember being genuinely kinda freaked out and interested, then checking the reviews to see that it was a bait and switch :(

[@reggielacey2235]

Most ads are good

[@NoManOdysseus]

I'm glad this closed on the power of "be the change you want to see in the world" and the human spirit. And "I'LL MAKE MY OWN GAME! WITH BLACKJACK AND HOOKERS!"

[@chaosxny5784]

Now, if I ever see one of those creepypasta ads ever again for whatever reason, I have this video to go back to remind myself of the absolute audacity this company had and laugh silently to myself. Thanks for the video, man.

[@BrokenFingerParadise]

Interesting video, the ad campaign seems a bit pointless though unless they are targetting young kids who will maybe buy something without looking into it. I'm guessing most people would click through the ad see the game is nothing like advertised and that would be that. Hopefully the fan game will give this all a happy ending afterall though. Are there any great horror mobile games, I'd love to try some but it's hard to search through all the junk on the various app stores.

[@MicbossGaming]

“There is no overarching story. Or narrative being spun. There is no puzzle to be solved.” Dudeeeee he could be a voice actor

[@totaldan99]

Bro could apply to a narrator role and immediately get a role

[@BVK.]

Got the chills 🥶🥶🥶

[@rainbowsmakemecrylul]

got the heebee jeebees 😨😨

[@stewpitslag]

homie really has us all shook 🥹

[@PupperinACupper]

I got it when it was free, played for an hour, and was severely disappointed that it wasn’t anything like the scary ads. I really do hope someone makes the idea into an actual game.

[@BasementDweller_]

When the ads look cooler than the actual game.

[@schmeatgaming853]

Warpath Moment

[@houndrysmagolyteofhope4661]

Mobile game moment

[@whitemagus2000]

We must create the horror that we want to see in the world. Truly an inspirational message.

[@redlightu]

It's such a shame too, that such a great concept for a new direction of the game was squandered in favor of making quick bucks. Good to know the community took said idea into their own hands, I'm interested to see how that project goes.

[@skeletonking2501]

It’s like a bizarre mish-mash of multiple horror games (cus it is). That’s why it has such a weird ass story.

[@masterofadapting]

If anybody gets an update on the project, let me know.

[@somelamenamehowaboutmr.juk6231]

Yeah yeah, me too.

[@memedowner8057]

I hope they are succesful and don't fall to the temptation's of cashgrab

[@NekkoBlue]

I always get these ads, and from the start I immediately had a feeling that they were scams with how inconsistent the art styles in them are, but I won’t lie when I say I’d be a little interested in a horror RPG with those concepts brought up. Good on those inspired Japanese devs for trying to make lemonade out of lemons.

[@notvengeful]

someone should make an actual game based off of the evertale ads edit: literally right after i typed this i got to the point of the video where someone was apparently making a game out of it

[@EpsilonLovesSharks]

no way where?

[@Daniel-di5ml]

Where

[@Mat-zf9bf]

There's already been a game semi similar to the ads called Buddy Simulator 1984.

[@lautaromanzano5773]

16:10

[@dollycheesecakes3658]

@@Mat-zf9bf I mean yea but ig not exactly the same idea Buddy sim is more buddy messing with your head and the world glitching due to his mistakes. This is more like something else I've seen before, but I'm trying to jog my memory of it. I'd say if you think about it OFF? Because at first you don't know what your doing until the end

[@despacitojr2206]

Someone needs to make an actual horror RPG game based on this

[@TheBaldster]

I fell for this from this video on the exact same way except for buying the game. This could have been really cool. That one punch man ad is an absolute masterpiece.

[@nado1908]

Stuff like this is why mobile games still get so much hate.

[@Cuprite1024]

I *KNEW* it wasn't always advertised as a horror game! I had vague memories of it not being treated that way, but since those old ads and stuff were basically purged from existence, I could have been crazy for all I knew. I'm glad to know I'm not. Lmao. And ye, I remember seeing that one ad and thinking to myself "This is just White Space." That alone set me off (Not that I give much credit to mobile game ads to begin with, most are scams already). Also, imagine if someone actually made the crazy meta game they were advertising. That dev would have my respect. Lol. Edit: Never mind, apparently that *is* a thing? That's a great note to end on (And I see it's being done in RPG Maker, judging by the emote balloons. Nice). :)

[@Slappap]

Ah good. They upset a dude so much he said "screw it I'll make it myself." now i hope it gets translated to English. God speed angry guy. I'll wait for those play throughs.

[@theblacksamruott]

watch someone will actually make a horror "pokemon like" game and the company that made evertale can't sue because their actual game is nothing like what they show in their ads

[@wrp7550]

As someone who played the game before seeing a single one of these ads, I can say that the offline story is very interesting with lots of twists and awesome moments. The only thing I found to be similar between the game and the ads (except catching monsters or other obvious things) is the fact that the protagonists are being controlled/living in a simulation and they try to escape. Particularly, the main characters try to escape an endless cycle of fear and hope that repeats each century. Its pretty interesting in my opinion and right now the game is on discount (its free) so I suggest that you play it.

[@someguy4405]

Demon: How do we make lying seem OK in the human world? Satan: We’ll call it “advertising”. Demon: My lord, you’re a genius.

[@Moomoo254]

It’s sad how mobile app developers can be this disingenuous, and it still working on roping people in just because of how aggressive the AD campaigns are.

[@akiradkcn]

*publishers Most of the time, the ones in charge of PR are at fault, devs usually have little control over it

[@meyers0781]

the game is actually dead, they just keep looping content

[@Aaron-bj3wt]

man am I glad you made this video. I at one point was kinda interested in the game because the ads were cool, but I don't have a single dollar to really shell out, so I was really kind of upset that I wasn't able to try and experience it, even if it turned out to be shitty in the end. so seeing now that the company was in on the ads to make it look cooler than it really is, makes me sad, but I'm glad that I was tricked into spending that dollar

[@xxyoboigxx]

yeah i've played ever tale before they even started this ad campaign and once they started i wondered why they did this? the story in the game is really interesting and i don't understand why they didn't just capitalize off that. would've made it 100% more truthful and better imo

[@MrMagnetron2]

What is the story about?

[@xxyoboigxx]

@@MrMagnetron2 it has a stereotypical beginning with the protagonists meeting up in a fantasy setting and showing the player the main power that is used for the protagonist to continue their journey, with their party (a mix of actual story characters and the creatures you catch a long the way and/or the characters you summoned). It plays like a stereotypical JRPG with semi-open world and turn based combat. I don't want to delve into spoilers but there are a couple of twists and turns in the story and the ending of the first part is a bit crazy. Unfortunately the second half doesn't entirely go into what is revieled in the first half but it does hit more into it. Honestly with better story direction for the second half of the game and a better ad camping, it would've been a great mobile game

[@apolloandwarrior_3229]

Same thing happened too Love Nikki. Ads show the game as being really iffy with the episode style of game play. Actual game is great with a story about bravery and being yourself. It also gets into some really deep topics, for some reason china really likes drama. The story is also technically an isekai. At it's a core it's a dress up game but you can get stories from set descriptions and the sequel Shining Nikki has designer reflections which tell the story behind the outfit.

[@ClownLordi]

@@xxyoboigxx I’m never playing the game so can you elaborate?

[@mythosinfinite6736]

@@xxyoboigxx Seconded on giving us spoilers. The ads have turned me off from so much as installing the damned thing, so I don't mind being spoiled.

[@kelzero]

That was a rollercoaster. I went from intrigued, excited, disillusioned and then hopeful again 😂

[@drowsypig]

really nice commentary and editing and great criticism towards such a sleazy company

[@frigginresulrum]

Y'know, the ads worked. I've been seeing them and it made me curious enough to watch this video. So, I think the ad campaign was great despite it being a bait-n-switch.

[@mythosinfinite6736]

It only really works if it makes people play the game. ...Unfortunately, it's still successful there too. The collective gullibility of the human race is disheartening.

[@superfeel1275]

@@mythosinfinite6736 bro, someone has to find out if the game is real ..

[@yolo-senpal4520]

The funniest thing it that I got an ever take ad for at the beginning.

[@professionalaccount8012]

This is better than any 1-5 star review could give. I had been hesitant to buy the game because I don't openly have resource to put into google games. Thank you so much for this time and effort to show us what it really is: a desperate cash grab and false advertising scam.

[@littlecake453]

This is "Ad looks better than the game" ON LIKE ANOTHER LEVEL. I feel so much pain because i LOVE games like these

[@Lufftwaffles15]

I feel like there's a lot of mental gymnastics going on at the studio when they could have just made a horror game or something

[@frostbittenghoul]

Wow, I’ve been seeing ads for Evertale for a long while (but only the ones with a creepy aspect). I was always slightly intrigued by it but never checked it out. So thank you for clearing it up for me!

[@eldritchexploited5462]

I just wish there was an ACTUAL slow burn meta horror game that plays off the tropes of gacha games. Well, maybe I could make it myself but still

[@justanub4697]

thanks for the idea, i just screenshotted it. Hopefully I'll remember it, Cause rn I'm starting an album of ideas flown in the internet

[@gefcorp4911]

Those ads always scared me when I was watching KZbin late at night

[@Wince_Media]

I knew about the scummy ads, but I had no idea that the game was initially free and become 0.99 AFTER making the creepy ads. THAT, is messed up

[@Arella17]

It was $2 before it was free

[@giuseppeianniello1998]

The people who made these ads are, in the words of JonTron, 100% BUTTF**K INSANE!

[@AbsentQuack]

This video was a ride. Super entertaining stuff man!

[@higgsboston6727]

also making the price .99 makes people think that the game is some sort of indie gem as most free games are stuffed with microtransactions and ads but paid mobile games are usually actual games with no ads and microtransactions (monument valley, where's my water, etc.)

[@vabvaab]

If they get you to watch 1 ad, they already made a profit from you even without the dollar fee. And they don't have to worry about burning bridges, the game made 4 million in one month last year alone. The amount mobile games in general and gatcha in particular is staggering.

[@BreezeOfOnett]

Late reply but, low-key, I wish Nintendo could sue ZigZaGames.

[@skrungle215]

The cult ad reminds me of Ao Oni. Where the text box hides the main threat until it goes away to reveal it. Probably a coincidence.

[@skeletonking2501]

Props to the marketing team as scummy as it is. They gave you a legitimately good story from a bunch of ads.

[@megasecptile3996]

Months late but I'm glad i came across this video. Cause i remember playing Evertale BEFORE these ads were shown. It wasn't until I saw these ads is when Evertale caught me in it's grasp again and played it again.

[@sleeperninja8923]

Stumbled across this video by chance, much like how I saw those evertale ads and got curious about it. This was a fun deep dive to go through, and knowing that someone is actually trying to make a game out of the concept these ads presented does fill me with hope. Think I'll check out the other videos on this channel, fantastic work dude

[@sunnekosuri]

I got one of these ads and I was so confused- I got it multiple times but unaware there was… multiple ads? O.o

[@harmony5535]

I was bored and browsing the app store when I saw the game was free for a limited time. I figured I'd download it and give it a shot but never got around to it, which is why this video caught my interest. Thanks for the heads up.

[@kawhileonard886]

literally got a evertale ad as i clicked on this😂

[@rolandthemanedwolf1056]

You've got a very soothing voice and a calming speaking pace lol, I found myself very relaxed watching this video XD

[@decy3]

is it a coincidence that i literally just got an ad on evertale before watching this

[@christianlewin3123]

Evertale released at a dollar price point, they didn't change the price of the game because of the ads there was a campaign to gain new players by making the game free for a short time and was always going to go back to a dollar. While I agree the company leaned into the ads and is basically a scam at this point, the price point of the game I believe is a coincidence.

[@Alex53Ace]

Yeah, I saw the game going from 9.99 (in my currency that's like 0.5 USD) to free multiple times over the years, before trying it last year

[@furrymczplayer18]

Can I just say? I recently found this channel out of the depths of youtubers on here and I have loved every SECOND of this guy's content 😍 Like he has such a way with content and words that I can't stop watching him... (not to mention the voice, omg I love it so much, it's giving ASMR vibes ngl)

[@grimmwadder8500]

I remember playing this game before they started making ads and got pretty deep into it and I actually enjoyed it like, obvi it was pretty generic but still pretty fun, when I saw the ads I usually skipped before the title card so I'm really disappointed to see these were connected

[@AZYMTH]

funnily enough, got the exact ad you first showed before this video lol, on a side note im so glad i got this game when it was free, because my disappointment was immeasurable

[@motxmod]

I originally thought those creepy ads were stolen wholesale from some other game or video but never bothered to look into it. I'm glad someone is making what's been advertised into a real thing. Of course, I see in my recommendations of this video that Game Theory covered this as well and published 2 days before you did. Not watched MatPat yet but I hope he mentions the channel that's trying to turn those ads into reality

[@businessman691]

I got an ad for Evertale right before I watched this lol

[@durandus676]

I love the old Arknights live action ads. They were also way more accurate than old ones.

[@MoskusMoskiferus1611]

I never even care about the ad at first since I've downloaded the game out of boredom and found a decent game that eventually falls into greedy perverted hell

[@sejcai]

this video reminded me how good omori’s horror elements are it has the best reasoning for such horror i’ve seen omfg i love omori 😍😍

[@flare5282]

I saw 1 normal evertale ad a few times while playing jetpack joyride and thought of it as some pokemon knockoff and WOW. I had no idea about any of this.

[@maxwellvonrichthofen]

What’s even weirder about this is that Evertale in the apple store was $4.99 up until recently. It’s now free in the apple store

[@Soupdrum]

I got the game free from a "free app of the day" app and I finished the story mode. I remember trying my hardest to keep playing after finishing the story, but without paying for gatchas... No fun. Everything slows down and feels shitty

[@Lemon-kw2iq]

I honestly never thought an ad campaign would be more interesting then the actual game…

[@partymantis3421]

When the Ads have deeper lore & a more interesting story then the game they are advertising . This feels like one guy on the marketing team had an idea for a dark meta subversion on pokemon & used these ads to make it happen.

[@goblinslayer1115]

Moral of the story is: don’t let hot anime girls scam you into buying a bad product.

[@CassiusStelar]

fun fact: the first few online ARGs used to advertise games? Halo 2, Portal, and Metroid Prime

[@galaxymew5138]

I remember there was one bit that seriously looked like WHITE SPACE from OMORI but that's all I remember from Evertale lol

[@CountYourDaysCandyCadet]

You know if they actually made the game they advertised, it might actually be a hit for me. I absolutely love physiological horror games, and I really wish they would produce the advertised content.

[@COFFEEWSUGA]

I'm so glad somebody out there went down the rabbit hole. It's one of those things I've always thought about doing but never had the energy to. My morbid curiosity has been sated. Thank you.

[@Verticas]

I remember seeing the game on offer for free, downloaded it and didn't get very far cause i got bored. I've gained more entertainment through this video about the game, than the actual game and i think this is the only game i can think off that has managed to pull that off.

[@TheDownloadBoy]

*Gets an Evertale ad before the video*

[@dirtyconsole2247]

Yo great video! I found Evertale in their phase before all these horror ads and I genuinely liked the game. I only stopped playing because I got exhausted from the game loop. It was pretty much just go to new city/town, fulfill that town's request, fight boss, go to next town all while training. It started to feel a bit same-y, but damn I really enjoyed it actually. It's a shame it's been run into the ground by this scummy practice. That's exciting to hear about that project in Japan trying to piece together the ads though. I'd love to see that as well. Hopefully you'll update on that if significant progress gets made.

[@JackKarneval]

Just got an ad for this on Instagram and was like "Wtf did I just watch?" And that brought me here. Thanks for the video, super interesting!

[@etheriousnatsudragneel5835]

i feel the arg theory could still be there, like, its not all of them that bring to it with many just being there to do miss directions or just confuse the viewer. in exchange the real story is about them being trapped in a virtual reality to escape the problems they did to the world and all those unlinked adds actually being previous tries of the virtual reality program that failed or that they are seen as dreams by the people inside of it edit: P.s i am not saying its not just made to bring people to the game

[@crowsenpai5625]

Considering the sheer amount of effort put into these ads, and the created lore, I once I thought this company could be planning to use the money they are blatantly stealing from people and once they get enough they may actually make their already well structured Pokemon Creepypasta clone. Then I remember this is a mobile game company that by this point has only made misleading ads and realize they have no plans to make anything substantial and all these ill gotten gains are going to do is line their own pockets.

[@CaSe-uv1iy]

7:52 I was literally thinking about these ads being a mix of omori, pokemon, and kajinka. omomonjinka.

[@e-o-o]

I’m hoping so badly that someone makes this into an actual game. It’s such an interesting concept and I’d love to see it. The company struck a gold mine but they refuse to get the gold from it

[@cryskamorningstar]

Hey man, I saw the creepy ads and was Interested awhile back, but thanks for illuminating the scammers.

[@dolliestangell]

Ok but i actually want this to be an actual playable game

[@CA_Fleetwood]

I remember seeing this ads not long ago and I always skipped them but seeing a tiny bit of 2 of them (mainly the monster lady one) always left me unnerved, it's awesome seeing that you went into the topic, great video!

[@jvts8916]

Watching that OPM ad... I'm starting to see why they sponsor youtubers to promote it for them. Also fun fact: the fake mobile ads are so infamous that an AFK Arena ad included a skit where a phone user gets an obviously fake ad only for the featured character to answer to the user's annoyance by actually teaching him how to play the game.

[@Tundric_Schwolf]

Only 7k subs..? This channel exists for 3+ years with pretty quality content atleast the ones I just watched...This makes no sense, I hope you grow big because you deserve it!

[@YumeBoi]

This is an extremely good video, I expected some video to white noise my way out some work but this was genuinely intresting and your vocie over really worked good for this context. Nice

[@George_Gogo01]

I think i would actualy play the game and even pay like 5$ if they actualy made a game like this instead of the actual game.