Game Theory: The Scariest Game That Doesn't Exist! (Evertale)

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A while ago, I made a video about how mobile game ads LIE to us. Well, I think I've found a game that takes that to the EXTREME! Welcome to Evertale. If you've never heard of it, it is a mobile game that is infamous for its completely fabricated ads. These ads tell you NOTHING about the game you are downloading. Infact, they seem to be telling some other kind of dark and twisted story. So of course, I had to find out all of those secrets for myself. Let's go!
The Creepy Evertale Subreddit ► / creepyevertale
The Playlist ► • Evertale - Horror ads
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Credits:
Writers: Matthew Patrick, William Ryan Sheehan "El Fodder" and Tom Robinson
Editors: Tyler Mascola and Jerika (NekoOnigiri)
Sound Editor: Yosi Berman
#Evertale #MobileGameAds #MobileGame #MobileGameAd #EvertaleAds #EvertaleExplained #MatPat #Theory #GameTheory

[@Gameface9782]

The intern who has to do these graphics and texts created a whole story to keep himself entertained

[@SilverFoxeGames]

I can’t imagine how long he has been locked in whatever basement he is in

[@harrylane4]

It’s multiple outsourced companies and they don’t communicate. There’s no overarching story

[@steadyrow]

@@harrylane4 LA LA LA LA LA I CANT HEAR YOU, advertisement is lore

[@leafyguy2039]

@@steadyrow just say r/woosh

[@RealValkor]

@@harrylane4 idk about you but for me the ads seem to connect pretty well..too well even... It would be too big of a coincidence.

[@TheFacelessFacade]

Someone should steal this story and make a game from it. It would be a awesome as it would ironic.

[@icebearsans]

Hm maybe, I've always been thinking of doing it, but not exactly the same thing

[@ryanc1592]

check this channel out, he's doing it but it's in japanese youtube.com/@user-ol3sz5op2v

[@hoodiepen]

As Evermore copied concepts from other games, this would be the perfect revenge plot lol

[@dafilmqueen556]

@Hoodie Pen, not even a game. It could be a movie or a tv miniseries. Sure, game is best for the revenge part, but the movie and TV series get to the best part: adapting and maintaining its lore!

[@frenzy9396]

I genuinely want to. I’m making a game company and am working on making games and I am obsessed with this idea. I just am scared of the legalities of the whole thing. maybe if I were to make enough money and buy the idea off evertale lol… but thats a farfetched dream that’d require a gofundme or something 😭

[@Nymphonomicon]

Okay, now do a theory about Evertale's non-scary "build your own waifu" ads relate back to this lore.

[@superdude11235]

🤔

[@superdude11235]

Clearly it's the POV of the breeders who are manufacturing their own living creatures

[@orangnejones]

Old comment, yes, but if I had to guess, this is mankind's experimentation before the incident. It's advertised as fun, interesting, and " ooo what would you get?? ", blind to both the fact that it's genetic experimentation, and also what would happen.

[@funtime_ob_2]

🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔

[@Sorain1]

I mean, most stories of 'science gone too far' start with science that's still reasonable, sane or at least beneficial.

[@tsynthetic]

If the ads were true to the actual content, I get the feeling Evertale would be one hell of a game

[@MicroDogland]

Yep

[@jayboi3488]

@Be Straight a god damn potato?

[@c.fyffe0]

@@jayboi3488 don't click those links they're IP grabbers

[@SenILoveYou.]

@@c.fyffe0 uhhhh i clicked one of those before is it ok?

[@StudentSinging]

@@SenILoveYou. nope, raise your defenses, and ready your firewalls, because hell is coming

[@krtar4199]

They advertised the greatest game ever and made the worst game ever. Honestly impressive.

[@jjcoola998]

That’s like almost all mobile games lol

[@lawstuhlimb2819]

cough cough game of war

[@PhantomAkira5]

This isn't Dora the Explorer on the game boy advance! Liar!

[@ProfAbyss]

I hate almost everything about it, but some of the characters, love them. Like the angel and demon things in the beginning. Your first summon.

[@drkspnova]

@@PhantomAkira5 That's a weird way to spell "Shrek on PS2"

[@rosethewolf5786]

2:06 Matpat : (calls Omori "tragically ignored") The fandom : *are we a joke to you-*

[@KiwwiWasHere]

What’s an “Omori”

[@themrjonesful]

@@KiwwiWasHere bruh

[@mcmouche266]

@@KiwwiWasHere bruh

[@cellokopi]

@@KiwwiWasHere bruh

[@leyte4639]

​@@KiwwiWasHere bruh

[@4idenn]

Damn, thd Vaporeon pasta had more dangerous implications than we ever imagined

[@lonelyboi7547]

This should be top comment honestly

[@misterbasicyt]

Hey guys, did you know that in terms of Water-Type Pokemon and teambuilding versatility, Vaporeon is my favorite Pokemon? Not only is it in the Field egg group which allows for an amazing egg move pool, but Vaporeon also has a Base HP of 130 and Base Special Defense of 95, which means they’re bulky enough to be able to handle special sweepers and their impressive Base Stat for HP and a comparatively solid Base Defense, this means they can tank rough attacks. Due to their singular Water typing, there’s no doubt in my mind that a min-maxed Vaporeon would be incredibly bulky. So bulky that you could easily switch on prediction for turns without getting swept. They can also learn the moves Wish, Substitute, Heal Bell, Toxic, and Scald, along with having Haze to prevent setup, so it’d be incredibly easy for one to tank for your team. With their abilities of Water Absorb and Hydration, they can easily recover damage with enough strategy. No other Pokemon comes close to this level of versatility. Also, fun fact, Vaporeon has the highest HP Stat of all Eeveelutions. Vaporeon is literally built to tank on the switch. Rock-solid Defense stats + high HP Pool + Acid Armor means it can take attacks all day, all shapes and sizes, and still come for more.

[@fiverr.hilmeen443]

That moment when the ad has more and better lore than the actual gameplay

[@karanaher5030]

Remember Warpath? The best ad but a really bad game.

[@MimickFox]

WELCOME TO AD THEORY

[@Hawk1sdead]

Wtf are these bots

[@meh4294]

So LOL?

[@getdatx9295]

@@thegamingpeo7282 don't click on the link they probably are scams

[@Dude_Online]

I imagine the company watching this video, thinking “Ah, finally, we have our story. Thanks MatPat”

[@LanderKoenig]

I wouldn’t even be surprised, I bet they’ll just vaguely reference him at best

[@masterraccoon2883]

It literally gave me an as of evertale except it didn’t have none of that horror.

[@stupidperson1735]

.

[@RadRedAnimator]

Me too bro I begged for this

[@zackattack258]

So... Many..... Bots...

[@aries0968]

The saddest part of this is, if this game had been made with the gameplay and story in the AD's this would have been a fantastic game.

[@thegamingpeo7282]

Here is the link recommended: kzbin.info/www/bejne/Z5vMgYGpYtycadE

[@vikstar123.4]

*YOO*🔞 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@lilfigurative]

nah, the ads seemed way too tryhard. it would’ve been too much of a gorefest and it would’ve gotten stale before it was over

[@DangerNoodleReads]

Ikr? I only saw two or three of the ads when I finally downloaded the game. The game I found was… disappointing to say the least. I even played it for a while, thinking “maybe it’s just a different art style from the ads and it will eventually have the story the ads promised.” It didn’t.

[@maviranae]

The game may as well be the next top mobile indie game, ad/lore-wise. But the *actual* game, nah.

[@Who_3]

This really needs to be a real series. So much money left on the table.

[@mkime1203]

I remember seeing the evertale ads a lot about a year ago and instead of buying the game to see what it was all about I read the reviews and I'm so glad I did because they stopped me from falling for it's false advertising.

[@ikegamesmith2778]

The real theory I want to know about is why the creative team on the marketing side clearly have a bigger budget than the development team.

[@catcat63527]

Cause they know how to talk corporate, unlike developers.

[@helmetongrass1893]

halo 5

[@guillermogutierrez710]

@@catcat63527 Cause they know how to talk, unlike developers.

[@knicechawt]

@@guillermogutierrez710 cause they know, unlike developers

[@SkippertheBart]

@@knicechawt 'Cuz they unlike developers.

[@tae7073]

It’s crazy to think if they just made this into an actual game, they’d probably be like the most successful game on the App Store ever

[@space5422]

These kind of games aren't that successful on mobile unfortunately.

[@isaiah1733]

@@space5422 if they made it into a game all it would take was waiting for Mattpat to make a video of it to become profitable. You underestimate the power of influencers.

[@jessielemon6967]

@@isaiah1733 no he’s right. These types of games aren’t profitable at all. If they made an indie pokemon esq. horror game on PC though, that would be profitable.

[@isaiah1733]

@@jessielemon6967 you underestimate the power of influence. This video has 2.4mil views as of writing. Let’s pretend everTale was like the ads and charged $1 for the game, if only 5% of viewers bought the game thats 120k right there. We not even talking about all the gaming KZbinrs that watch MattPatt that would make videos on the game giving it more exposure and increasing the chance of more customers. I do however agree with your statement about a PC version aswell though.

[@Shizkeb]

Naive, the base game was made by an Asian company. There is no way the would make a masterpiece let alone making a game that doesn’t try to milk your wallet.

[@aminwahi9788]

*"Genshin Impact Wannabe"* Evertale: Released in March 21st 2019 Genshin Impact: Released in September 28th 2020

[@Vorpal_FLY]

As another one who has never seen an Evertale ad but has actually played the game. It has an interesting story. I think these ads and the offline story are connected because in the final chapter of the game, there are dialogues like this: "Eternal - I am the embodiment of fear. , Hope and fear... Intertwined, they create a boundless universe" etc. However, I do agree that those ads are false advertising.

[@SC-yl3fv]

Can't believe that MatPat managed to piece together a coherent enough theory from 3 hours worth of ads. Shout-out to MatPat's efforts (also woo, we got a mention of Omori)!

[@Erick-td7pc]

Please watch happy tree friends

[@Brand_Fish]

I mean, the guy DID make a whole theory on Generation Loss's 28 second long trailer

[@drillbitz2816]

honestly, 3 hours of ads is insane

[@kyruzen1082]

@Be Straight bruh why potatoes?

[@pyroplays575]

More fake ads than anyone should have to watch.

[@shaiyan2]

I never thought i would hear matpat actively speak against downloading a game he’s making a theory on, it’s usually the complete opposite 😅

[@seanthompson1950]

I think he's done it for two other games he's done. Ironically I think they were also mobile games.

[@smh5179]

I mean it is only fair, you don’t want to download a game that’s not what even advertise for

[@nerd8502]

I mean, he's technically theorizing about the ads, not the game lol

[@shaiyan2]

@@smh5179 that’s true, but usually he only makes theories on games he has a positive opinion/sponsorship on

[@kaos-slayer2647]

Yes

[@clownymoosebean]

This game needs to be made now.

[@billyalarie929]

the phrase "at its finest" is really doing a lot of work here. it's.... very late 2000s jump scare levels of "shock value"

[@chaotic_llama6989]

Someone should make an actual game out of the ads based on the lore of them, and call it "Nevertold", both a riff on "Evertale", and the fact that it would be about a story that was never actually told (I know its a game, it sounds cool).

[@februus7910]

Challenge accepted

[@crispitysmuggity]

@@februus7910 thank god, I want a kickstarter

[@alexcode2956]

Actually, Nevertale

[@stephensalyers2340]

@@februus7910 same

[@zapzap1485]

Don't mind me Im just gonna leave a comment to see what happens with it

[@CMWolfMagic]

Thank god someone is finally looking at this. I been wondering what has been going on with Evertale for months now.

[@just_a_goose]

Dang three bots

[@aboogala4678]

Here's some human interaction pal. Sorry about the bots

[@IconicTristan]

Have a non bot

[@dameslayer]

Damn.

[@novicedebutant9635]

I bought thé game and played it for few minutes , i thought i was scammed .

[@Thunderscreamer]

I’m so glad this video was made! I’ve wondered about Evertale for years & within the first few minutes so much is cleared up

[@GCJOrYeah]

MatPat: The scariest game that doesn't exist! Petscop: Am I a joke to you???

[@Thekidwithacoolname]

Evertales ads are much scarier than petscop tbh

[@Shyr3nn]

I love petscop ahh

[@chrisgodfrey1880]

It amazes me that despite making some amazing ads that the game devs didn't decide to just...y'know... make this amazing looking horror title. Guaranteed it would sell like gangbusters if they did. I planned on downloading myself until the reviews explicitly stated the ads were fake and no horror existed in the title itself

[@firewolf950tfwgaming7]

That’s false advertising for y’a. But honestly, I highly doubt that these devs could even make a game like their ads as they’ve managed to mess up what was suppose to be a sequel. Yes, Evertale is actually a sequel to the early 2010s mobile game dragon island blue and as someone who’s put hours into that game, I’m sad that this is what became of its legacy.

[@Choujifangirl]

@@firewolf950tfwgaming7 correct me if I’m wrong but can’t you get fined for false advertising?

[@InvestmentIdea]

Let's be honest we waited so long for this: kzbin.info/www/bejne/o3TJipxta5hnqLc

[@InvestmentIdea]

Fax

[@moesdes]

@@Choujifangirl watch matpat’s video on this topic. Yes, you can be fines and you must be, you just won’t be

[@nufin1154]

Imagine if the creators of Evertale saw this video and decided to make the ads canon to the game

[@WinnieFro]

These devs?? They'd rather ignore their entire community. Evertale is the the most disgusting game to ever exist.

[@nufin1154]

@@WinnieFro Hmm, yes, true true

[@ThaddyDaddy121]

They did

[@ThaddyDaddy121]

I’ve seen at least 3 new canon ads

[@piecofcake]

they changed the app icon so i think they did

[@user-observe0304]

creators of Evertale : now the story is completed

[@igojirascreen2023]

I don't know if anyone else noticed this, but when MattPatt begins talking about Sato and shows Kazuto (Grey breeder) being hit by the car the monster following Kazuto actually backed up before Kazuto was hit. Could've been part of the simulation, but it still seems pretty strange to me.

[@moth8455]

literally just got to that part, and yeah, thats rlly odd

[@Lord_Drakostar]

I've always considered Evertale as a game trying to act like a scary game but trying so hard that it stops being scary and feels over deliberate

[@Excelsior1937]

Ikr. I still haven’t checked out the game, so I can’t speak on its quality, but part of the reason WHY I didn’t check it out is because the vibe I got from the ads was that it wanted to make a whole game out of “disturbing secret lore” like you see in Undertale and DDLC, and forgot that the audience is supposed to have to FIND those secrets and work for them.

[@Planiite]

@@Excelsior1937 Exactly! Plus they go for the “cool indie horro pixel whatever” style, but mess it up TERRIBLY! Some pixels are bigger then others, or move like it wouldnt actually if it was really made with pixels!

[@Planiite]

Also im pretty sure the reason for the human-monsters are just for bait, werent they all girls too? Idk it seems common in some adds now.

[@freshlymemed5680]

I've tried it before, way before I knew these ads existed and its basically a pretty meh RPG style game with gacha mechanics. The only thing I'd applaud is that its interactive I guess, you travel a pretty large interconnected world.

[@ItzStardustYT]

@Be Straight Noooooo! "Make Air Fryer Potato Wedges Easy and Simple"

[@Valery0p5]

There was one point where these ads were everywhere. I remember the Omori ones especially. Did they glitch the algorithm or did they really spend all that cash on advertising but not gamemaking?

[@YTSirBlack]

I remember when Evertale ads weren't like this and had a PEGI 7. Now there are only these ads and it's now a PEGI 12.

[@8-bit557]

I like how MatPat can give us a creepy as hell intro and just casually says “Hello internet, welcome to Game Theory”

[@user-yf7vl5qr8j]

Hurry thanks for watching my videos 🎉hit me up I got something grate for you 🎉🎉🎉

[@dhiarrheaexplosion5054]

to wanna know how these bots appear it could be a person but hey its just a theory A GAME THEORY

[@KowennaM]

When I find comfort when I hear Mats voice saying hello internet and am glad the scary intro is over lol

[@bobtheanimator8353]

"B̴̢̧̨̮̱̮̹̝̱̭̝̻͚̱̗̮̭͔̏̆̍̔̌͊̍́̒̇́̈͊͂͆̐̒̀͛̚͘͝͝a̴̛͓͍͙̜̺͍͎̩̲͍̬͖̞̦̘̠͕͓̿̋͊͗̉̚͜͝ͅͅņ̵̯̟̙̫̣̰̫͙͉̤͕͉̉̾̽͂́̒̾͜a̷̡̙͎̙̦̯̰͚̪͂̀̕͜ͅņ̵̞̦̹̹͔͑̍̑a̷͓͈͔̬̟̬̜͆̀͗̑̿̇̒̏̋̒̇̎̍̂̎̀̊͊͗͛̊̚̚ņ̵̡̩͓̹͔͓͖͖̤̤͖͖̰̟̩͍͈͈̽̂̀̂̋̈́̎̆̽̇̀̈́͋̃͒̎̃̊̇̽͒̅a̴̢̧̼̮̜̤̖̜͙͕͇̮̝͕͚͓͖͓̎̅̔̽̇̊͂̃̏̀̑̉̓̑̿̂͒̊̚͘͝͝ṉ̷̹̹͔̠̤͚̺͎̬̼͍̱̩̬̥̮̗̏͛͛͌̀̀̿̆͂̿̐̂̌̑̂̈͆̕̚͘͜͜á̷̧̧̗̗͉̹̗̥̟͋͐̉̎́̈́͐̑̈́̎̍̊̏̀͂̈́͘͠ ̸̫̪͉͚͕̼̅a̸̢̧̨̛͚͖̻͔̳̝̪̫͔̣̹͍̳͊̐̐͋͌n̷̮̂̑́͑̋̏͛̀͗̂̈́̀̿͋͘ȃ̸͓̪̟̗̩̯̳̲̖̭͉̈̏̅̀̒̎̎̈̒̔̃́̕ͅͅͅņ̴̛̛̳͈̞̱̟̑̎̐̀͐́̏̑͆̃̓̔̿̀̿͒̔̏͐́͜ȃ̶̧̙̹̺̺͈͉̝̱͈̳͎͇̤̑̇͗̑̋̽̋͒̇̓̀̃̒̓͊̈̊̚ṋ̶̢͈̠̟̟̫̯̍͌̒͆̃͘ą̸̢̥̪̘̭̲̤̞̲̼͎̼̳̲̳̠̗̓́͒̍̋͋́̾̽̀́̃̇͋̔̐͋̒͘" "So anyways hello internet"

[@vannillaajofficial204]

@@bobtheanimator8353 *_is this just me or was that a vocaloid reference?_* /j

[@dork-wz1hp]

I actually was curious about Evertale due to its ads; leave it to MatPat to save me from wasting my money. Will definitely be giving Beasts of Burden a try and will definitely be replaying Omori.

[@echeffe4168]

The story is great, but not incredible and pretty classic. You made the right choice

[@Ed-rb8hp]

​@@echeffe4168 I never knew that you need to pay for the game, play store gifted it for $0.00 just like 2 months ago and I forgot his existence haha

[@echeffe4168]

@@Ed-rb8hp this is why I played it. I never would've spend money on a mobile game XD

[@plutoziumx]

I clicked on it and saw the reviews and was like "hell naw"

[@RelativelyBest]

I never even heard of this game before now, but I think I would have been suspicious due to the name alone. I mean, "Evertale"? That's like the most generic fantasy game title ever. It absolutely doesn't signal that this is a horror game.

[@violetnevermore5457]

The most sad part of this is that Evertale would actually be an amazing game if it was true to the ads. Multiple of the adds look like they’d make an incredible 4th wall breaking RPG horror game

[@behind.the.purple-eyes-gacha]

ya right?

[@MizuhanaVT]

It's very important to remember to not hate the creative team behind these. I've met someone who's aware of the backend and most of the assets for these were made with the knowledge or belief they'd be used in an actual game.

[@agikai_]

If someone actually made a game using the lore of the ads. I’d play that right away.

[@beancandev7818]

Planning on trying to do that someday. Hoping to do it more justice compared to these scummy mobile decks.

[@JulyYunico]

@Darkbrotherhood Dovahkiin KZbin is busy in fixing things that don't need fixing like KZbin dislike button

[@YooranKujara]

@@JulyYunico KZbin disliked that, but it doesn't show so who cares

[@JoshieBoyz]

i may or may not play it for snake waifu-

[@kramman1000]

Isn't that like half of indie horror games recently? MatPat himself has done numerous theories on games revolving around being in a simulation or trapped in a game. It's just another check on the horror genre that the ads where feeding off of.

[@marissa7085]

These ads are legitimately terrifying, and when I found out they were all fake last year I was so mad.

[@thegamingpeo7282]

Let's be honest we waited so long for this: kzbin.info/www/bejne/Zl7Vm2tmobJ1sMU

[@ErrorNumber404]

Real human here: these bots are garbage

[@DaniDumZ]

I never knew the ads were fake, until now!

[@ninaSenpaii]

How did so many bot get here

[@danielm.595]

@@ErrorNumber404 hmmm, with a name like that... I'm not so sure...

[@BlakeGamer-qy6ve]

Imagine spending more money on your advertising team than your own game.

[@Masterge77]

It's a real shame these ads show a game that doesn't exist, because I'd totally play it, and it would be cool if someone DID make this game or something like it. And that's what makes me sad, it's like a more elaborate version of Petscop, another game that doesn't exactly exist either, but with a more sinister reason for existing rather than being an actual artistic project. Until then, we're just stuck with what Game Freak and The Pokemon Company put out each year, who will never touch upon these kind of subjects due to the franchise being aimed primarily at kids.

[@Tower-kn1dr]

Wasnt someone making it?

[@drache6681]

I cannot express enough how much I relate to how you feel about these ads . I’ve been getting these Evertale ads for MONTHS. It was clear that they were all fake, but it’s nice to hear someone else’s opinion on it

[@InvestmentIdea]

Let's be honest we waited so long for this: kzbin.info/www/bejne/o3TJipxta5hnqLc

[@InvestmentIdea]

Fax

[@firewolf950tfwgaming7]

If only fake was the only way to describe it as the game is also disappointing game wise considering it was suppose to be a sequel to an older game called Dragon Island Blue.

[@avashool3842]

I thought It was a pokemon rip-off, and then i saw blood... Never tried the game, but glad Mat-Pat did.

[@S3RAPH1MX]

The ads weren't even fake, they were stolen content from actual pokemon fan games

[@Jua2073]

So, as soon Matpat said "That's just a theory", my computer monitor's HDMI cable got loose so my monitor went black, but I could still hear the glitchy audio at the end. It was very creepy until I realized what had happened.

[@loganroufs9705]

@u know me go away ya bot

[@masterraccoon2883]

@Be Straight be perpendicular.

[@mortal1s88]

I remember my PC freezing when I was playing a game, it glitched my screen to the blue screen of dead. And then this horrific sound of static endures as the screen distorted. Now that freaked me out.

[@pizzalover5248]

Matpat's comin for ya man

[@tadadoterson6147]

@im sacred your a bit late

[@Gungrave94]

I played the game for a while some years ago. It wasn't that bad, some of the stories got me pretty hooked because they were really interesting.

[@DRPEPPER2424]

The fact I got a ad about evertale makes it possessed

[@SirRipster]

That matpat close up with the mic had me laughing so hard. I've never seen matpat so done that you can feel it through the mic quality

[@thegamingpeo7282]

*YOOOO* 🔥🔥 kzbin.info/www/bejne/nomXpoN5aaakhs0

[@-freshsans]

Ik, it's amazing!!

[@siin9522]

*YOO*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@siin9522]

*YOO*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@siin9522]

*YOO*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@arutezza]

honestly if the game was what it advertises i would absolutely love it, reminds me of the days of rpg creepypastas

[@thegamingpeo7282]

Here is the link recommended: kzbin.info/www/bejne/Z5vMgYGpYtycadE

[@user-hd8cf8bu5y]

*YOO*🔞 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@ciaramitchell01]

@@user-hd8cf8bu5y YOO YOU HAVE NO DAD

[@siin9522]

*YOO*🔞 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@siin9522]

*YOO*🔞 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@Insert_Bland_Name_Here]

As someone who actually played the game but never watched a single ad for it, this feels like they were advertising a completely different game than the one I know 😆 Like the marketing team got the wrong design documents to work from, without ever seeing the actual game they were making ads for. At least that's my explanation.

[@amatanata]

I’ve been away from ___ theory channel too long. it’s awesome you’re covering evertale cause these have driven me crazy!

[@ZombieMinion1992]

I still find it funny that MatPat and the crew explained the thirst trap monster lover commercials. This is a weird case of a company accidentally making a plot by doing things meant to fraudulently draw customers in: creating consistant characters, hot (monster) girls, pokemon asthetic, horror themes, and some fetishes (impregnation, monster girls, etc).

[@dockdancer]

Hm

[@NoahWazHereGaming]

I expect these ads to be taken down by january

[@stevievaughan5096]

‘girls’ is a fetish?

[@whodistoodis]

@@NoahWazHereGaming Given that these ads have been around for years, I think that highly unlikely.

[@MicheleDelGiudice-mykys]

the marketing team probably worked to death on it, not much of an accident.

[@derpyduck264]

I hope someone makes a "real" Evertale. I want to play that game.

[@thegamingpeo7282]

*YOOOO* 🔥🔥 kzbin.info/www/bejne/nomXpoN5aaakhs0

[@katedp7825]

Goddamn bots

[@Nerium_Oleander13]

Interesting bots have A translate thing on their comments

[@Samson-hc5pl]

I want this game so mutch it looks cool

[@dillonlawrence1440]

@@katedp7825 the bots are now claiming to be bot exterminators. Grab the flamethrower.

[@chrispybaconrules]

Literally only just came across the Evertale ads and I googled it to see if it was fake advertising. Glad ol' Mattpat did me the service of explaining the stuff that was tickling my interest!

[@TG-bl9kr]

Damn, it got to the quote "roasting their pets over the fire-" and then I got an ad for Great British Bake off the Musical. Love it

[@baileybb4]

Oh I’ve seen these ads so much and it’s annoying how misleading they are. Glad you’re covering them!❤

[@thecontrollerofbots4099]

You poor soul

[@jenathica8769]

So little bots ngl

[@titaniumwolf8756]

Suprised that nintendo hasnt done anything about this since they use some stuff from their games

[@diedforsomemilk7774]

This reply section is bot hell

[@gamerhex7335]

Wtf is w all these bots?!

[@just_puncake1999]

I love how matpat now emphasizes his pain with bass booster microphone, it’s honestly hilarious.😂

[@h2ojr1]

3 HOURS AND 22 MINUTES OF FAKE ADS

[@croc_moat2327]

Loud ≠ funny.

[@Josh-sg2zi]

@@croc_moat2327 pelo disagrees

[@JamJuice101]

@@croc_moat2327 I bet you haven't watched sr pelo.

[@ltphantomknight8942]

@@croc_moat2327 it really does

[@ChilledBacon]

3:07 you can hear the frustration in his voice lmao

[@jade9072]

As someone who work in a game company, I want to say something: - I do agree these "fakes" ads that do not display the correct gameplay are a marketing ploy. - But sometime the dev team make these ads as a way to see which idea the player will like to add to the game as DLC or a new game all together.

[@zappyyyy]

the 2nd one is interesting i actually never knew that. Thank you

[@jade9072]

@@zappyyyy We have a team specialized for ad, we called them the "creative" team. I also asked around for reason why so many ads make the 'player' lose/dumb as heck: - Apparently in a

[@BuzzyBoi-.-]

I like how MatPat makes a new intro to fit the game style. That right there is true devotion

[@h0m3st4r]

@@BuzzyBoi-.- It's a spam bot. Report it and its owner.

[@cooliostarstache5474]

His editors, which are all great

[@otaku3OBSESSION]

Matpat doesn't do almost any of the editing anymore.

[@Purriah]

Definitely one of the editors did the editing. also that probably took them 20 minutes lol

[@BuzzyBoi-.-]

@@h0m3st4r I reported them all

[@redeye3869]

2:00 Fun Fact: Beasts of Burden was actually made to create a creepy Pokémon game like the Evertale ads. So without these ads we wouldn’t have gotten Beasts of Burden.

[@ryancatgames4279]

Well, I already wanted to play it, and that makes me want to do so more. Thanks for the info.

[@vikstar123.4]

*YOO.*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@vikstar123.4]

*YOO.*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@ChaosEnthusiastd0v0b]

Weeeew

[@Dr_zevia]

When the marketing team gets bored and decides to do something funky:

[@eggalytheegg5567]

I really wish the ads were a real game

[@Scififan926]

I think it may be one of those cases where the company hired a totally diffferent team that knew very little of the game's development to make the ads and they ended up making their own thing with what they had about the actual game.

[@idontknowyet2875]

It feels like instead of advertising, they basically sponsored a team to make their own horror stuff

[@realfangplays]

No, this isn't one of those cases. This method of blatant false advertising is done deliberately.

[@TheresNoWay.]

If they cared they would have looked through the ads and stopped them, this is on purpose

[@Noble-ng3oi]

Literally got an Evertale ad midroll, the one where they sacrifice a monster to a breeder who got to into breeding 😂

[@neithvoid]

Same lmaooo

[@ImNotDelusionalYouAre]

Same lol

[@samanthasantana-cook9345]

Same 😂

[@parmpurp]

same 😭

[@masterxthelegend4307]

I got the one with the cult and snake eye monster

[@Strife18]

I kept seeing the tied up monster ad and got curious about this game. Thanks GT for giving me a heads up on this game.

[@behind.the.purple-eyes-gacha]

the snake girl?

[@Zombiefaceeee]

Shout out to the editor on this one, idk how it kept me so entertained to be 16bit ads from a shovelware mobile game lol. Amazing work!

[@rustkitty]

I wouldn't be surprised if the client or the marketing team had a checklist of 'pasta fodder, all the ads were written by a single person, and that person had way more passion than pay grade. That would explain both the formulaic elements and the shocking amount of thought put into this cohesive-looking setting. If so, I'm rooting for that person to go solo or find a better employer soon so they can do the quality, untainted art that they are destined to!

[@corndogonasticc]

was just thinking about that too lol I hope nothing but the best for that one guy who put this story together

[@user-hd8cf8bu5y]

*finally it's here thegameplay you all:* wanted :* *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@akarisaga]

This

[@dovahboy4015]

As someone who has never seen an evertale ad, but has actually played the game, this was a confusing ride. Interesting theories as always!

[@LordCantalo]

Brah, their ads for Neo Monsters uses Evertale assets. Idk what they're doing, but they've been falling apart.

[@fandemanga3378]

Same lol. What shame, it has an interessing story tho(only played offline one)

[@justawanderingoldman7699]

Just started playing several days ago because I randomly found it from playstore when I was browsing for games. So I don't know about their ads. Quite enjoyable ngl. The only mobile game ads that I keep seeing everywhere is Echocalypse and Girls Connect (and a few Genshin here and there). So much that I get tired of it lol. And while we are talking about ads, MOST of mobile games ads out there somehow works like that. Those ads show random stuff that's not in the game at all. I always wonder why those game companies let this stupidly made ads go.

[@bikalpsatyal6699]

@@LordCantalo to be fair some of the Evertale ads I’ve seen use Pokémon assets so at least they aren’t stealing assets from other companies for those ads (also I have actually also played the game offline story’s generic but still decent)

[@RezidueWithaZ]

@@LordCantalo its called money lmao

[@darkness_4ever490]

Thank you editor for Keeping up with Matt's mistakes, you deserve more credit for it

[@trumanplaysgames1982]

Bro I swear like a few minutes before I watched this, I saw a ad for evertale showing the same thing. The horror and the mystery is actually a lot like that

[@damionsmith3219]

I love when Mat swallows his mic because it really shows how much he’s gone of the deep end.

[@thegamingpeo7282]

Here is the link recommended: kzbin.info/www/bejne/Z5vMgYGpYtycadE

[@user-hd8cf8bu5y]

*YOO*🔞 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@cakeeyplayz]

I love the funnymic. Best thing matpat has added to his videos

[@thegamingpeo7282]

*YOOOO* 🔥🔥 kzbin.info/www/bejne/nomXpoN5aaakhs0

[@siin9522]

*YOO*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@Wince_Media]

I love how AS SOON as this video got posted, evertale changed its ad style to better reflect what game it is. Uh oh, looks like someone doesn't wanna get sued! 😳

[@ClubsDeuce5150]

I literally got an ad on this video showing the 'actual style' that was then shown in the video.

[@oakenshadow6763]

Real shame, actually.

[@somasaasaa4850]

I got the old one

[@Maximara]

Somebody there likely realized that by charging $0.99 (1:40) to get the game they opened the door to the FTC and other governmental agencies to come down on them like a ton of bricks. I might add that is, considering how credit cards work, is really dumb as so much is eaten up by fee they likely see next to none of that money.

[@_the_bomb]

I legit got the fake horror add midway through watching this video. Took a screen recording too.

[@theintergalactictoastidrk1887]

Omori is one of my favorite games ever I’m so glad you’re showing it love

[@virtuedreamer6623]

Thanks MatPat, I was about to download it and decided to look and see if it actually was gonna scratch the itch. They should totally make it accurate to the ads, the way they present everything on both ends so far seems like it could legitimately work. I'll check out Beasts Of Burden instead for now!

[@garbotoxin_enthusiast]

I love how MatPat has gotten more of a bite now, its like he grew up with us.

[@thegamingpeo7282]

Let's be honest we waited so long for this: kzbin.info/www/bejne/Zl7Vm2tmobJ1sMU

[@MrHolodoc]

There's nothing "wierd", its just scary ARG Theory Lore Bait to advertise a shitty Mobile Game.

[@MEEEEEEOOOOOWWWWWWWW]

bro I hated the ad i see it EVERYWHERE

[@Casper_K]

Damn this is alot of bots

[@hmorton490]

I mean he is a grown man and a father, I’d hope he has a “bite”.

[@alexkettler5997]

No joke I actually got an evertale ad while watching this

[@PepperThePotato]

I played this app, years ago before these ads happened and was so confused when I went back and read the reviews on the game

[@johntheweeb8175]

As I was watching this I got an evertale ad and it was completely different than the horror like ones. The video only came out 27 minutes ago. Goes to show how once someone gets exposed they try to cover it up as fast as possible

[@spidermanmyers]

I got one as well at the start of the video and it was a horror one.

[@InvestmentIdea]

Finally it's here after so long : kzbin.info/www/bejne/o3TJipxta5hnqLc

[@InvestmentIdea]

Fr

[@LittleIcarus]

Tbf another KZbinr (Goose Boose I think) did a segment on this

[@basilknats]

@@LittleIcarus yeah it was goose boose

[@senpaiisofty4393]

They really should make a horror spin-off based on those ads, the story is there and the ads themselves already have tons of fans watching them.

[@baronstriker8378]

Yeah and I played through all of evertale lol it was pretty bad

[@Au1n]

@Chad 007 Your no chad

[@redacted2513]

Over a year later and 3:03 is still one the funniest game theory clips to me

[@chloephera6572]

I love that I got an add for Evertale while watching this video, I hardly get their adds

[@yeetleech3434]

I’m so happy Omori got mentioned, it’s CRIMINALLY underrated for what it is

[@RYUMIXTAPE]

How is it underrated???

[@the1necromancer]

Better to be underrated than to have an Undertale fandom imo.

[@ItsHyomoto]

I'd also like an answer to this. That word doesn't mean what you think it does.

[@MrBerserkinTime]

@just i c e nah

[@deotexh]

Totally Agree

[@PhoenixLive_YT]

If only the devs had put half of that effort into developing a real game we would be enjoying a masterpiece.

[@maybe_alittlebit_unhinged]

mhm

[@advancingneverending9908]

I enjoy the game, have never seen the ads before

[@borby4584]

The issue is it wouldn’t make any actual money, sadly. Not compared to their waifu Gacha

[@DoubleDealingDisarray]

Everyone on Game/Film/Food theory channels are awesome. I enjoy every one of your videos. I appreciate your warnings about this game too. I kid you not, those particular ads have been popping up on your Game Theory videos so far. They look awesome, but I don't want to feed into it all. I just wanted to let you know, since you obviously don't like what they've been doing.

[@Gencinnamon245]

I’ve been seeing these Evertale ads and never knew that it only costed a single dollar. I thought the ads were neat and interesting but was never interested to buy the game because I am smart enough when I see mobile games that blatantly rip off off other IPs *cough cough* Beat Maker *cough cough*

[@crispitysmuggity]

I’d love to have a kickstarter for a game of just the lore from the ads

[@user-yf7vl5qr8j]

Hurry thanks for watching my videos 🎉hit me up I got something for you 🎉🎉🎉

[@azon12130]

Hi

[@nman551]

YES

[@mr.brazilian5167]

Same, that sounds awesome

[@liahuribe2126]

Really wish someone makes a game based of this lore

[@vikstar123.4]

*YOO.*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@Burgertimee]

Same

[@sillycreature]

ik its not the same, but yume nikki and omori, specifically the hikikomori route in omori, is the closest to this youll find to these fake ads

[@simulatedexploits]

maybe with a little less copy right though...

[@davidariyan7915]

I stll can't believe they advertised their game with totally different art and story that doesn't exist!

[@MistyMtnsAflame]

I always enjoyed getting the evertale ads because they have that horrific and mysterious allure, but I’ve got such a deep mistrust for mobile games I never looked into it. Glad you made this video to bring awareness to both the amazing ads and the awful game

[@RotcodFox]

If you want some real games like it, just play some games like The Witch's House, Blank Dream, The Crooked Man, Yume Nikki, Ao Oni, and Ib (I highly recommend The Witch's House the most ❤)

[@wraith2715]

I got a mobile game ad and it took elden ring footage ( just the player walking around In different areas) and tried to pass it off as areas within the mobile game

[@MistyMtnsAflame]

@@RotcodFox I love The Crooked Man, it’s the reason I got a steam account to begin with

[@alpgnr7690]

This theory is the embodiment of ''never let them know your next move''

[@thegamingpeo7282]

Here is the link recommended: kzbin.info/www/bejne/Z5vMgYGpYtycadE

[@Que934]

@Chad 007 reported

[@siin9522]

*YOO*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@siin9522]

*YOO*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@siin9522]

*YOO*🔥 *kzbin.info/www/bejne/m6DCfaSDaKiZi9U**:*

[@shadowdragon3948]

So I opened this video on my phone and the first add that I see is an Evertale ad. MatPat thank you for doing a video on this game. Every add that I saw for it got me thinking about it while I was watching one of your videos so the comment was just thinking. I’m pretty sure I’ve played Evertale and I’m actually watching this right now.

[@mudkipgames8542]

It's sad that the false advertising is a thing because the game when it first came out was really cool. Simple but cool

[@Impending_Bloom]

matt needs to write a game. He'd give us the perfect combo of lore and absolute horror.

[@hunterxgirl]

Decoding lore and writing lore is different.😏

[@turtlebot323]

@@hunterxgirl pov you don’t know how to use emojis

[@goldbyrd3667]

@@turtlebot323 Idk it works if it's supposed to be pretentious

[@dsjgfxxkhrx4050]

@@goldbyrd3667 it does and it is

[@oceanoffandoms3766]

He did make an ARG

[@DoctorSpongeBob]

man i wish somebody would make a real game out of these ads, it could be something great

[@mrr1132]

I on the other hand, wish someone would make a game similar to the ads, only tormenting the makers of Evertale...

[@JP-od2nx]

Actually there’s is a person who’s making a game based on these ads, I don’t know the name of the channel cuz is in Japanese.

[@DoctorSpongeBob]

@@JP-od2nx OOH sicckkk

[@lovingly9556]

@@JP-od2nx Anyway you can link it here?

[@aceofjacks7071]

@@JP-od2nx ooo which channel? can you link it?

[@Faiiiiry]

im glad i saw this, ive been seeing ads for this everywhere and i was gonna get it

[@suicidalratt]

this has one of the best pieces of lore in any game this year, and thats bad, considering that a lot of games rely on lore, while this one really does not rely on lore

[@suicidalratt]

don't take this literally, there are plenty of steam games with great lore, i'm just talking about mainstream games :)

[@fox4dayz278]

Angry Mic Matpat is one of my new favorite additions to the channel and I sincerely hope we get more in future videos!

[@RockinAfr0]

Got me legit laughing out loud! Didn't expect the mic close-up from Matpat but god was it lovely!!

[@thairinkhudr4259]

Timestamp?

[@Kazulir]

To the person above me *H E R E* 3:05 & 3:06

[@thairinkhudr4259]

@@Kazulir Oh ok thank you! I was imagining MatPat's face on a mic or something! Also I was thinking that the editors just distorted the sound for emphasis, but it didn't occur to me that MatPat himself might've almost swallowed his irl mic out of pure frustration lol

[@unknown20005]

yeah i have been asking this question ever since i saw my first evertale ad and when i actually played the game i was a bit disappointed and also surprised that the ads were that different from the game itself are the developers ok cause these ads seem like something a mentally insane person would make

[@mauriceperez1479]

Thank you. I was just about to download this game hoping to play a dope game for just 99 cents! Had to check a review and im happy i did

[@OjamaIndigo]

I’m glad about that Omori shoutout! I think doing a theory on it would be great since there’s a lot of potential and it needs some more love!

[@AstralShot]

Well it's story is pretty straight forward. We'll I mean by the end of the game anyways

[@rosettesionne9139]

Omori is just a story about a boy having severe depression and trauma after having killed his sister accidentally and now living in denial incapable of accepting what he had done, he created a fantasy world to escape realty where all the monsters he face are just his trauma reappearing. The game seems complex but after watching the totality of the story it is quite easy to understand

[@AstralShot]

@@rosettesionne9139 yes

[@Son.1]

i dont think omori really needs any theories.. most of the questions are answered by the end. the only question i really ever had was what happens after each ending, and theories of that would just be pure speculation

[@sierrajohnson717]

That would deffo help with the unknown part

[@reprice101]

Oh my god MatPat peaking his mic for the ‘3hrs and 22mins’ was so funny I laughed the hardest I ever have in like a year or two 😂

[@Ree122]

Thanks for watching 🔝🔝And commenting. Send a direct message right away something special 🎁🎁

[@raymondoconnell2445]

He did it in the gang theory(newest one)

[@MercuryLyfe]

GOLUM kzbin.info/www/bejne/qYiTk3aMrdedeKc

[@Hardwington]

welcome back true colors

[@archivepostsexe218]

it's scared me while I was laughing at it

[@V404_]

well, ive been playing evertale for almost 2 months now, and until now, i havent watched a single ad EVER

[@LittleOwl5506]

I wish this video had come out when I first started seeing the ads, because I downloaded it thinking that I’d get what the ad showed, but got extremely angry when I saw it was fake.👿😭