“I Find You Arrogant, Rude and Insulting” | Dragons’ Den

Eddie Middleton gives an assured pitch for his environmentally-friendly electric patio heaters but his reluctancy to explore profit margins infuriates the Dragons. Eddie seeks an investment of £225,000 for just 15% equity.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Westhawk

[@DragonsDenGlobal]

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[@TheOriginalDeckBoy]

Gosh this guy... Again.. people need to watch a few episodes and learn from mistakes made, coming in prepared...

[@terrymaguire3795]

Iii

[@danielboone8435]

I thought arrogant and rude was just part and parcel of the British accent.

[@Casey-Jones]

Duncan : I'm oat.

[@Don-Carillo]

Arm Oat

[@catman4471]

I'm owt.

[@darkmatter6714]

Duncan: “aim oat tah see dah space ghettos” Translation: “I’m out to see the Spice Girls”

[@alanh4471]

I'm oot

[@RonnieVaiArovo]

You mispelled " Out "

[@DamonBerryMusic]

Narrator- “Eddie is clearly shaken by the dragons” Eddie - standing there calm, collected and not worried about the dragons at all.

[@-sk-masturb]

Oh i thought this was gonna be funny til i kept reading lol

[@pizza8050]

@@-sk-masturb ??

[@terryduckworth5105]

@@-sk-masturb 😯

[@jaycuthbert245]

Can't blame the poor presenter. He can barely see himself in the mirror with those crossed eyes haha makes sense he dresses and presents himself that looks like a periced goblin. He seems a lovely kind man despite that lol

[@xtaltia]

@@jaycuthbert245 almost like "that" isn't a useful basis for judgement!

[@Gedagnors]

Entrepreneur: 'I'm sorry I'm not comfortable with that' Dragons: 'You are literally a war criminal"

[@gideonMorrison]

😂🤣😂🤣😂🤣😂🤣😂🤣

[@HIOP0]

WHAT?...EXPLAIN.

[@malcomx1924]

@@HIOP0 come back in 7 years when you turn 18 and you’ll understand.

[@HIOP0]

@@malcomx1924 JEALOUSLY IS AN ALL PERVASIVE WEAKNESS, THAT A MERE STRIPLING COERCES YOU TO REACT EXACTLY THE WAY IN WHICH IT WAS PLANNED. HEH HEH HEH 🙂

[@Princess_Zo]

Loool

[@emmanuelezenwere]

I like his personality. See how the admitted his wrong and apologized that's a very positive attitude

[@adamhayes5315]

cant agree more

[@kiradotee]

First one to do that on the show. Still, he took Peter's offer and stuck two fingers through it.

[@bkray26]

Really Peter pulls this bullshit all the time, he does it to put them on the back foot. It nearly worked this time.

[@dennismijac8297]

Common ,,, he admitted it when going busted. He also claimed it wasnt a big deal , but why not tell if so ? The Dragons are actually good guys , so i Dont quite get it

[@lose8447]

I didn't hear a 'sorry'

[@thavambase6907]

This narrator likes to often use the phrase 'A furious Duncan Bannatyne" even when he isnt that furious and is simply doing normal things. Soon I can imagine him saying "A furious Duncan Bannatyne laughs whole heartedly"

[@YTGhostCensorshipCanSuckMe]

Its all clickbait.

[@thatrespectablehuman1884]

@@YTGhostCensorshipCanSuckMe it's not click bait, he's talking about the narrator in the video, after you've already clicked on it, that was recorded before anyone involved had the idea of trying to clickbait

[@MitchellTF]

Inside he's screaming.

[@YTGhostCensorshipCanSuckMe]

@@thatrespectablehuman1884 no, you miss the point, orators regularly exaggerate things, to provide plenty of sensationalist material so clickbait style headlines can be written.

[@aminboumerdassi2334]

Its cos he's Scottish.

[@robynemilie4906]

This was actually one of the most professional pitches I've ever seen on DD. I think some of the Dragons are far too quick to make personal attacks. They tried to use the mistake he made as leverage to take half his company...

[@teresadelaney1361]

Robyn Emilie....that's cos they're greedy bastards......all smug & condensending as they are trying to rob off these poor sods trying to make an honest living....😬

[@kimskis]

it's coz those divas don't like self-assured, confident folks really - they love to come across as know-it-all, condescending bellends most of the time anyway

[@DeAdBiGeYeFiSh]

I watch shows with the same format but from other countries, and up until now the UK dragons win on being the most smug, condescending and quick to personal attacks. Sure it's a bit of a part of this show's format, but in other countries they'll usually say "You've got enough stuff wrong and still has too much to learn, so I'm out" or something similar instead of trying to rub in their faces that they're a ridiculous failure or a horrible person.

[@defundhollywood3259]

@@DeAdBiGeYeFiSh That's actually what I love about the UK version. I first watched the Canadian version, when I started watching UK I was blown away by how harsh they are! Sometimes they go a bit far with the personal judgments but I love when they really grill the presenters over the details of their businesses. I think it sets a higher standard of the quality of pitches, they seem to get fewer people who have no idea of the difference between a business and a hobby.

[@100nb6]

That’s why it’s called dragon den .......

[@broccolihighkicks3857]

I didn’t find him rude at all. He was polite

[@pizzaboy3946]

No, that was the dragons.

[@Matt-px2ev]

i agree with you

[@lalbihari6663]

Its Debra who makes people roll over from inside

[@drinkwater319]

You’re right. But he could’ve prepared better and had the margins written down

[@alana9478]

Na I’m just surprised the dragons had the patience.

[@TheJohnCooperShow]

Credit to Eddie. Imagine getting called rude and arrogant for millions to see and still carry on undeterred and calm as if it never happened. That took steadfastness

[@ledzep59210]

W~~H~~A~~T~~P~~~P~~~ +~~1~~2~~2~~8~~3~~3~~2~~3~~7~~5~~5~~~ ~ ~ ~ ~ ~ ~ ~ ~ ☎️🇺🇸🖕✔︎ ~ ~ ~ ~ ~ ~ ~ ~

[@joshuawidener8407]

I mean he wasted everyone's time

[@joseph1845]

@@joshuawidener8407 does mummy know you are on the computer?

[@joshuawidener8407]

@@joseph1845 cry more

[@worthless_opinion]

@@joshuawidener8407 They wasted his time.

[@vtrmcs]

Jenny wasn't there, but trust me, she's out.

[@thereichscollector]

Hahahahaha awesome!

[@robertglennyoung3905]

Jenny was out before she was in.....and for that reason, I am out!

[@OFFICIALARTBOI]

@@robertglennyoung3905 😂

[@JazzyMarineVet]

Poor jenny, everyone piles on her...shame. ;+(

[@thereichscollector]

@@JazzyMarineVet and with that. I'm out.

[@rosemccartney1538]

Such a nice and polite guy, he didn’t deserve any of this at all.

[@skywolfx76]

His demeanor is fine, however from a business stand point, he's not at all flexible when he needs to be

[@escfxp]

@@skywolfx76 I see. And what experience do you have that qualifies you to say that?

[@skywolfx76]

@@escfxp you don't need any to come to that conclusion, anyone could know that

[@JamesHewitt-wd7jg]

All these people saying how nice he was, eventhough they are not investors like the dragons are, see it from there perspective.

[@rosemccartney1538]

@@JamesHewitt-wd7jg it’s a about decency, i don’t care about perspective

[@therealpiranhaplant7415]

He wasn’t rude or arrogant at all, they tried to manipulate him into giving up his company on the basis of a made up insult. I think the Dragons are actually incredibly rude, stuck up, manipulative, greedy, and down right disgusting for trying to trick this man into giving up his company. Good on Eddy for standing his ground in a formal and professional way. The rich never fail to impress me of the new lows they will go to for money.

[@stuartbritton7408]

That's why this programme is so popular. It causes disruption to people's egos.

[@TheUltimaFortuna]

You don't get mega rich by being a nice guy. They are dragons for a reason, ruthless.

[@JET_60]

Your spot on! The dragons are arrogant & have THEIR own heads stuck right up their own backsides....Horrible nasty snobs are all they are.

[@minkstar9021]

You’re pretty much just moaning about why you don’t like rich people. Whether you like it or not, these people actually deserve their wealth for how they’ve conducted their business, they have a clearer understanding of how a business will succeed than you’ll ever have.

[@kelliejackson8152]

I agree, he wasn't rude, he came across really nice

[@enkibumbu]

Gimme this dude's center of calm during adversity. What a blessing.

[@bilalha123]

I found a fiver on the street Using my four times multiplier that's £20 Found £20 today

[@Truthseekerweb3]

4 times profit is a legitimate formula to value a business

[@bilalha123]

@@Truthseekerweb3 he's valuing a business on 4x projected profit when it's currently making huge losses...

[@MsMaryPatricia]

@@Truthseekerweb3 I thought it was 3 times?

[@moonshinepz]

I'll give you a tenner for it. **take my money**

[@elastronaute1198]

@@bilalha123 I wouldn't call 40k a 'huge loss', also it looks like it's about to become profitable, however, I do get your point. No one is going to invest based on a projected profit 3 years away, without some significant confidence and markers that it's going to at least reach that valuation. You invest today based on what the company has so far proven as well as reasonable expectation of future growth.

[@nicolakoh7552]

1) why did he use two names for the same god (neptune and Poseidon) 2) why did he use that god , the god of the sea, for a heater

[@sp-pz8uc]

God knows!

[@DrB81]

Zeus with his thunderbolts would have been more appropriate.

[@aminboumerdassi2334]

Lucifer, Satan and Iblis would have made more sense I think

[@1mornight]

People 🤦🏻‍♂️

[@AZodiacCancer]

Because Apollo was taken.

[@nananagasaki8344]

Dragons: 'Let us just speak to you in a snotty, patronising and often aggressive manner' Entrepreneur: 'I'm sorry I'm not comfortable with that' Dragons: 'We find you rude, arrogant and insulting.'

[@ThunderChunky101]

@@ledzep59210 I'm in! How much?

[@ThunderChunky101]

"how much do they cost and how much are you selling them for?" "how about F-you, dragons!" Riiiight... 😂

[@HydraVolt12]

Sorry, have you ever pitched anything in a business setting? That's often how it is.

[@attoboi9763]

@@HydraVolt12 of course, they have the money, they don't need you, you need them

[@Kanelbullennnn]

I knew I couldn't be the only one who thought that as well.

[@jaybayer3670]

He literally just had to say, "I'll tell you if this part doesn't get aired on television" I swear the dragons forget theyre on a tv show. Not everyone wants their entire business numbers released to the world.

[@sbaxter4207]

or write it down on paper for privacy

[@emperorleachicus2199]

@@sbaxter4207 people have done that before, the dragons just read it aloud anyway because they’re dicks.

[@sbaxter4207]

@@emperorleachicus2199 I can image, then they leave it in the edit for broadcast too.

[@emperorleachicus2199]

@@sbaxter4207 I remember Peter doing it to someone who wasn’t allowed to disclose who they were negotiating a contract with, possibly jeopardising the deal and getting the guy in trouble.

[@paulosullivan3472]

Then why go on the show? They know full well its a tv show and if they arent prepared to give the information on air they shouldnt go to dragons den in the first place

[@stefjames95]

Was he rude and arrogant though? Looks like he is just overprotective of his business? Change my mind.

[@TPRM1]

Agreed, I think they were incredibly rude and insulting to *him*.

[@silverliteway]

It’s telly so they have to create drama - he was a bit novice but that’s to be expected otherwise he wouldn’t need investment. Have always thought the dragons give terrible terms - some people should get advice and a business loan.

[@keyquestions]

Exactly they were way too hard on him. He did seem like a very nice guy. Not sure where they were getting arrogance and rudeness. There have been far more rude and more arrogant people in the den that never got that reaction from the dragons.

[@leoaslanian9666]

As businessman or businesswoman for that matter. Where there is money involved, you have to be shrude and brutal in this world. They called his bluff.

[@kidscast5842]

silverliteway I would let Peter Jones have 60% of my company any day over a business loan and some random cliche advice from some “mentor”

[@cool6591]

Dragon:"I find you rude, arrogant and insulting" The bloke: "I feel insulated"

[@GregRickard]

Yeah, "so what, it's warm over here."

[@ShivvyCPiano]

underrated

[@dinosarac1]

The dragons don’t like it when someone’s not scared of them Eddy wasn’t arrogant at all just a confident guy

[@PedroCaiado]

I agree with everyone else on here: dragons were rude. The guy is on TV having to disclose sensitive information; he wasn’t rude at all. If I were him, I’d have done exactly the same and and would have said no I’m out, you’re not getting half of my company. If an investor says that he has a problem with me, I don’t want to do business with them.

[@WatcherPrime]

So let me get this right... When an investor wants to know where their money is going to see how far it will go, you simply deny them that insight? The Dragons were right to eat his lunch and torch the remains.

[@liamc1102]

He should have known not to come on to the show then. What a fool.

[@chutraiheo]

That's a part of the show when you agree to be on Dragon Den.

[@susannecarolinehoff7847]

I agree..but the thing is, they can afford to be rude in these cases.. He was clever enough to leave without the deal!

[@ChannieVee]

They were rude yes, but he shouldn’t have gone onto a television show if he didn’t want to publicly disclose his figures. He should have gone to seek funding from private investors - NOT dragons den.

[@jtaylor8606]

I think they were a bit harsh tbh - he made a mistake, but he didn't come across as arrogant - just showing concern for his business that he hadn't really thought through properly.

[@RonnieVaiArovo]

totally agree. The dragons dislike it when they are not in control, especially with people with less money than them!

[@Ravenfyre_88]

I’m 50/50. I don’t think he was arrogant. But I do think he was inexperienced in running a business. His refusal to tell the Dragons his profit/loss in earlier years rings alarm bells that he might have been in massive debt before he even started this project. Which means the losses he accumulated for this project deepens the money hole even further. Quite a bit of the Dragon’s money would just have been used to repay some of the debts. That’s my personal observation anyway. As an investor the price of manufacturing is important because it helps to determine how long it’ll take to get your money back and also helps to identify if cost cuts can be made. A quarter of a million is a lot of money, it doesn’t just pop out of nowhere. So I understand why the dragons were offended when he refused to answer.

[@KingStr0ng]

If you come to someone asking for a large sum of money from them and then you expect to get it without revealing any of the information about said company, that seems pretty cocky.

[@Trigger_000]

@@KingStr0ng *No, it's not cocky - it's dumb.*

[@chickenperson7568]

This is money we are talking about, if he is not gonna tell them anything then there is no point working with him.

[@corpgov]

To be fair, when I saw the caption ("I find you rude, arrogant and insulting"), I immediately assumed it was the entrepreneur having a go at Theo 😆

[@moonshinepz]

It is his kids inheritance, you know. Has he ever mentioned that? 🙄😬🤣

[@AlphaCentauri24]

You must be new here.

[@tmrevenge]

Theo hepatitis

[@filledwithvariousknowledge2747]

That and the thumbnail made me think the same too

[@Xenc5]

Theopa Fetus according to the auto-captions 🤣

[@peetey249]

Dont think he was rude either. Dragons allways think they are so powerful. Respect to you mate you stood your ground.

[@netweed09]

No they know what they're talking about; he should have disclosed more information. Peter made him an intelligent offer in the end to test his trust but he turned out to be too flaky

[@attoboi9763]

I mean they are the ones with the money, any investors would need to know how much profit per item, are you joking? How are you able to predict if you'll make your money back if they might make 1$ per unit or 100$?

[@allanmiddleton678]

Eddie had the intestinal fortitude to say “ No “ to theDragons. One must respect him for that with an excellent product such as he has !

[@ledzep59210]

W~~H~~A~~T~~P~~~P~~~ +~~1~~2~~2~~8~~3~~3~~2~~3~~7~~5~~5~~~ ~ ~ ~ ~ ~ ~ ~ ~ ☎️🇺🇸🖕✔︎ ~ ~ ~ ~ ~ ~ ~ ~

[@yeti25934]

He went out of business tho

[@1yearago491]

Intestinal fortitude?

[@SupremeST25]

@@1yearago491 fancy way of saying “the guts”

[@dandamanyaheard]

'i find you arrogant, rude and insulting' the dragons don't like it when they get a taste of their own medicine lol

[@sextonblake4258]

Classic strategy, insult the pitcher as a way of getting a better deal.

[@netweed09]

Well,, they are Dragons. Dragons don't wear Lypsyl and perfume

[@qweds3127]

Peter also threatened him with not getting an investor ever .

[@geoffm9944]

He wasn’t arrogant. He gave lots of information but refused to discuss costings. The Dragons were very aggressive and frankly rude!

[@samk2283]

To be honest the guy was actually quite a gentleman it was them who were arrogant!

[@captaincrispy2184]

I love James' voice. It's so soothing.

[@vhakisa]

True.

[@jordanpierce17]

ASMR Caan

[@drpk6514]

Also he is classy and doesnt attack or disrespect people.

[@captaincrispy2184]

@@drpk6514 Absolutely. His whole demeanor is asserting and gentleman-like. If I had multiple offers, I would always go for him.

[@BenjaminGoose]

A true wolf in sheep's clothing.

[@andyh7777]

You don’t know what I said

[@netweed09]

Loool

[@sbaxter4207]

There is no "when". She's always out

[@TheJohnCooperShow]

👏👏👏

[@here4music]

Bought? Or sample

[@thefoodtaxi2211]

This comment is class

[@MrMoo272]

"We find you rude, arrogant and insulting" - People who are often rude, arrogant and insulting

[@bobbarrett2631]

Great product, seemed very well engineered and finished. Some people need to understand the correct definition of arrogance. Eddie realised how he was perceived, and apologised. Respect to Him for that. Being subservient is not a pre requisite to negotiating a deal; thats what The Dragons work on (but thats TV for You)

[@lb9782]

I think they knew he had a good product and tried to manipulate him into thinking he was rude so they could take half of his business. I enjoy watching the dragons but this clip doesn't sit right with me.

[@darryl2542]

You haven't watched enough Dragon's Den if you think they prefer subservient, weak-willed entrepreneurs to mold in their own image. Countless pitches by confident applicants have resulted in bidding wars in the Den. They respect people who can stand their ground and deftly negotiate without being obnoxious, and with realistic expectations.

[@simonpyza5270]

I wish James was back on DD. He has so much class.

[@standup471]

Simon Pyza this wasn’t so classy of him www.bbc.co.uk/news/uk-11605927

[@tia.p]

Stan Dup lmaoooo

[@drpk6514]

@@standup471 He wanted to save that baby

[@YUGOBOSS47]

@ja ka when did he try to buy a baby???? When was this?!

[@susanwaugh3885]

Yeah he’s got class alright... in deceiving people! See Sharon Wrights story then come back and let us know if you still think he’s got class Simon. The guys a fake

[@chrisk283]

In what world would any of these dragons reveal the manufacturing cost of their products on TV?

[@Ronakvevo]

If he said that then the dragons should understand that. Maybe he did but the producer decided to not show that.

[@Kingcarparpeggio]

None of those dragons would be asking to borrow someone else’s money , would they ????

[@attoboi9763]

Uh, Everytime they agree to a deal? WHAT? How many products have you not purchased because you needed to know manufacturing costs and were worried the seller was making too much money?

[@foddyfoddy]

This is ridiculous. His reason not to give his costs was perfectly reasonable, even obvious. What they could have asked him (or what he should have offered) was to write the figures down and show them. That way everyone's happy.

[@dennismijac8297]

Resonable ? Lol it wasnt that big of a deal with the numbers , and still not wanting to reveal it. Now , that is covering up. A guy u cannot trust

[@WobblesandBean]

It's not reasonable whatsoever! Contestants all agree to the rules before coming on the show. They must agree to those rules at many points before coming to the taping. When they go against it during the actual pitch, it IS pure arrogance, because they are deliberately being obtuse in order to elevate themselves while still getting free publicity on television. Also, this is business, like it or not if you're going to ask for someone else's money, you better believe they're going to want to hear your manufacturing costs and margins. Refusing to do so is a slap in the face to the investor!

[@foddyfoddy]

@@WobblesandBean Of course investors are going to want to know the costings! But in real life investors are going to obviously not want any potential competitors to also know the costs. The whole show is pretty much fake anyway. A large number of the "investments" are not actually made in the end.

[@mickybrixton8565]

I agree. he could of wrote it down on a piece of paper and gave Peter the figures. Not rocket science is it.

[@foddyfoddy]

@@dennismijac8297 You're missing the point. He could have given them the numbers in private. It's common sense.

[@rageeth]

That was appalling from Peter.. lost all my respect there. " I don't like you so I'm going to need 20 percent more" What kind of an f'ing statement is that ? I'm glad the entrepreneur stood his ground.

[@lesley9989]

Very rude, but probably wanted to get more percentage anyway, because he liked the product

[@theoutlander1411]

At the end of the day, Peter's perception of this man is what matters. While a tv show aspect does seem to give off this objective impression of the man to the audience simply for being a tv show, it's about making a deal with each individual dragon. If Peter feels like he needs more equity to put up with someone he doesn't like, then Peter can do that since this gentleman is coming on to ask him for his investment.

[@e-teacher8136]

A lot of positive comments about James. He’d probably make a fortune selling relaxation and meditation sessions with his soft polite tones, lol

[@BenjaminGoose]

He could use that fortune to offer more money next time he tries buying a baby.

[@minoljayalath6539]

@@BenjaminGoose what

[@robertstorey7476]

he was trying to say he didn't want to discuss that manufacturing costs of individual items for obvious reasons but he would disclose profit margins generally. seems sensible.

[@mtadc1545]

He could have written it down on a piece of paper and given it to them so the price doesn’t go on T.V .

[@horusreloaded6387]

@@mtadc1545 there are cameras everywhere though, this had a shot of one behind the dragons, angled though.

[@stormchild831]

"Arrogant, Rude and Insulting " nah, the Dragons just like to see people squirm, and, he ~Didn't, Good on Him !

[@evilwatermelon99]

When you start watching these it’s funny to laugh at the horrible pitches, and then you start to hate the predatory and greedy scumbags in the chairs

[@inquisitionagent9052]

That's business for ya

[@ldvconvoy4063]

Absolutely. How much money do they really need. It's very sad

[@iloveyoushima4953]

@@inquisitionagent9052 Doesn't have to be, many businessmen aren't sharks. Like Richard Branson and Elon Musk.

[@lllllMlllll]

@@ldvconvoy4063 They do not (need) money .. It is a game of POWER.

[@llddau]

There’s nothing predatory about this, the entrepreneurs know what show it is, what it is about, who these people are, and they have come to the potential investors to ask/beg for their knowledge/connections/investment. Nobody is preying on them.

[@markwrench6334]

Nowhere near as environmentally friendly as a coat.

[@lyndseychadwick7503]

🤣🤣🤣👌

[@nala7658]

Depends what your coat is made of 😉

[@cdv1qa]

Blankets are pretty cheap too lol

[@jacksonirving4594]

Cardigans are quite handy..

[@kcirbfilms]

Where it is now: Seems like the company was renamed to ChillChaser Ltd. in 2014, and then was dissolved in possibly 2019. It's hard to tell, the last financial statements are from 2016, and Eddie resigned in 2017, but they're definitely not around anymore. 2015 and 2016 financial statements indicate stagnation in assets and a loss of cash. I guess ol' Peter was right on this one, he probably does regret not taking a deal.

[@hamza361]

The guy could have made a lot before it failed. Although that’s unlikely it’s still possible.

[@jtaylor8606]

They still have a website called chillchaser.co.uk, with these products on sale. Maybe they changed the underlying Ltd name for whatever reason.

[@drpk6514]

They have many products on their website now.

[@spicehaven209]

Who's been waiting for Jenny's I'm out compilation? There you have it kzbin.info/www/bejne/paqqlaWGfLSIl6c

[@vilandes]

I bought one of their patio heaters 10 years ago...still going strong

[@everettscott4745]

I didn't find Eddie to be rude, arrogant, or insulting at all. In fact, he was quite modest. There's nothing wrong in wanting to protect your business. He acquiesced later on. James was the calmest of them all and the most rational in approach. Peter raised some excellent points which Eddie reflected on and provided information on. I wish Eddie all the best in his endeavours. He has a great product.

[@tomhoss5920]

Applause to Eddie Middleton! Very good pitch and he knows exactly what he wants. The dragons got upset because they couldn't deal him down. Greedy, probably envious little children. "Don't mess with us or we set an example".

[@felixwatkins958]

‘I find you arrogant, rude and insulting’ - that’s rich coming from Theo Paphitis.

[@dougchance8891]

He is a millionare

[@dougchance8891]

Make that MULTI MILLIONARE

[@oldgit4260]

Theo the foetus

[@SuperArmus]

No No No... It's Theo The Fetus.

[@ashleelmb]

I don't blame this guy for walking away. Peter was being greedy here.

[@ayhamshaheed7740]

The only people rude or arrogant within this clip were the dragons lol. I hugely respect Eddie for keeping his calm and maintaining his professionalism, which is not easy to do when people are insulting you for no reason. Also the dragons’ issue with pricing is frankly absurd. How can they expect him to release every detail of his business on national tv? Very messed up. If it was private then yes they have every right to know but since it isn’t, it’s Eddie’s right to withhold and possibility inform them either privately or at a later date

[@thechilternturbo1185]

Deborah: In what world do you not disclose cost prices to potential investors? Chap: In one that isnt being shown on national television.

[@Don-Carillo]

Arrogant , Rude and insulting pretty much sums up Theo , so yes i can see them clashing

[@nomarussia5085]

Theo is so insecure...and I haven't even watched the full clip

[@spicehaven209]

Who's been waiting for Jenny's I'm out compilation? There you have it kzbin.info/www/bejne/paqqlaWGfLSIl6c

[@zoeyelh]

theo always has a wasp on hand to chew

[@jeffkuzzen]

the dragons lost most of my respect here. they are the arrogant ones. theyre also acting like drama queens. felt sorry for the misunderstood dude.

[@primitiveanxiety7135]

Right on man he just didn't want to say his production cost on television, it could mess with his relationship buyers and him have.

[@Highran56]

yeah me too, the pitcher seems like a really nice guy. most business deal details aren't also broadcasted on television so i completely get why the pitcher wanted to keep his figures confidential / behind closed doors. Although when he signed up to appear on dragons den he should've known that those questions would come up.

[@jesusbermudez6775]

He must have come out happy at the fact that the Dragons were very interested. That tells him that he has a product. He needs to find another investor and I am sure there are plenty.

[@attoboi9763]

@@primitiveanxiety7135 "wow I can't believe the guy I bought my heater from made a profit! Disgusting how dare they work in exchange for money!" Nobody cares what products are manufactured for as long as the price they're sold for is fair

[@MrAlRats]

@@attoboi9763 The price the buyer considers fair will depend on what they think the margins are. The seller might be forced to have a large margin due to various circumstances of the business that the buyer might not appreciate. It could effect future negotiations with businesses.

[@Elzzaw]

"I find you arrogant, rude and insulting" "So I'm hired?." "Welcome to Dragon's Den."

[@georgealex19]

I don't find him neither rude, nor insulting...

[@geoffm9944]

Eddie gave a very good presentation and apologised for his earlier lack of candour about prices. The hostility showed by Theo was unacceptable. Eddie wasn’t rude or insulting. Paphitis was out of order! Eddie is a no nonsense, tough businessman, just like the dragons. James and Peter a massive wanted 48% of his business, a business which he built up single-handedly. I’m not surprised he walked away from the offer! This episode left a nasty taste in my mouth.

[@zacharynugent9745]

What a man. He stood his ground

[@matt_uk]

As Eddie said, the price he's charging for the product is based on it's perceived value, i.e. what people think it's worth. He's obviously concerned that disclosing the actual manufacturing costs on national TV may limit what he can charge / will impact future sales. Given that it's a start-up company with very few orders on the books, and from the sounds of his figures a reasonable amount of debt, I can understand where he's coming from. It may have been naive to initially refuse to give the figures (which he did later realise and apologise for) but it was not rude, arrogant or insulting.

[@michaelng1869]

Right

[@floydpulley3509]

He's asking for a large investment. It wasn't avoidable and he should have understood those figures would absolutely be expected.

[@Duval-In-The-Wall]

Every single pitch I’ve ever seen on Dragon’s Den talked about cost of goods sold It certainly doesn’t “jeopardize” anything

[@Papi_chulo1993]

Shark Tank: I'm out Dragon's Den: Arm oat

[@nala7658]

Really don’t get where he got arrogant rude and insulting from?

[@iroisthebest]

He was a very normal guy, he wasn't arrogant or whatsoever!

[@shay8259]

It’s pathetic. This man has reasonable excuse to not want to share that information. I hope he’s doing well today.

[@bilalahmed2123]

He has a good product. At the end of the day he did a good thing not gouging away 48% of his company.

[@jennygibbons1258]

What a fantastic product! Not that attractive but exceptional features. No way was he arrogant, rude nor insulting 😮

[@ledzep59210]

W~~H~~A~~T~~P~~~P~~~ +~~1~~2~~2~~8~~3~~3~~2~~3~~7~~5~~5~~~ ~ ~ ~ ~☎️ ~ ~ ~ ~ ☎️~ ~ ~ ~ ~☎️ ~ ~ ~

[@Luisvarelaaa]

There is no need for these "shock" headlines - you drop a dragons den video, we will watch. Calm down

[@lampini]

I think the product is great and I commend him for apologizing for his earlier mistake and righting it. And I also understand why he wouldn’t want to give up half his company. I think it has a lot of potential

[@debasishraychawdhuri]

I don't think he is arrogant at all, there is nothing wrong with debating something. This guy has a great product, and he knows everything about his business. He knows every number and every detail. This guy knows what he has got and is not intimidated by the dragons.

[@JamesBond-ir1yj]

WoooW!! The Ultimate Burn at 10:39. This guy totally dismisses Deborah. Deborah: Can I interrupt I..... Guy: Thank you for the offer, I am Not Prepared to take the Offer! Deborah: (Shocked) That makes my life a bit easier cause if I was going to make you an offer it would be north of.. Guy: Thank you, Thank you Deborah

[@JudgeHill]

She loves her airtime even if she's saying nothing of value.

[@spicehaven209]

Who's been waiting for Jenny's I'm out compilation? There you have it kzbin.info/www/bejne/paqqlaWGfLSIl6c

[@ThunderChunky101]

Duncan - gives one reason why he's out. "and for those reasons, ahm oot!" Love it.

[@Tai91827]

James looked like he was pissing on it.

[@Japan_Malaysia]

Peter: what's your other company Deborah: Patent Theo: The Fetus Duncan: I'm oat James: Boring fart

[@dopemusic6414]

Duncan Oat? You racist are you saying that because Scottish people like to eat oats? You patsy

[@S_Europe]

Duncan : I'm oat. Jenny : Hey oat, i'm out.

[@paulwatson4648]

Dope Music maybe because of his accent it sounds like “oat” Why use the race card ?

[@egg8133]

Dope Music aren’t you a smart cookie 🙄

[@Ella-zo8ei]

Dope Music how’s that racist

[@corpgov]

James always remains classy, doesn't resort to name calling and just focuses on the fundamentals.

[@susanwaugh3885]

James a con artist. He plays it smooth until he gets a deal then makes the entrepreneurs life a living hell.. Look what he did to Sharon wright from Scunthorpe. Wouldn’t trust him as far as I could throw him

[@corpgov]

@@susanwaugh3885 there's always two sides to a story, so always remember that before you judge. There's a reason why not every deal done on TV goes through in reality, it's called due diligence. Perhaps James Caan saw a stinker when he looked at the full accounts 😉

[@susanwaugh3885]

Ali H Ali the deal did go through but just not what it was meant to be! I know about dual diligence. Read up on what actually happened to Sharon Wright, then by all means come back and comment if you wish. They (Duncan and James) took this woman for a ride giving her the false impression they were going to give her the money themselves, however it was given to her in the form of loan by a company called Electro Expo who had sold a stake in the company to the two dragons. You would need to read up to understand the full story as their is a lot more to it. This woman had a fantastic product, had contracts with BT and Schneider, she was and is very credible, and all 5 dragons were really impressed with her. So no, you’re not fully understanding what actually happened. Watch her pitch here on you tube and read the actual story online and what they did to her after their verbal agreement in the den. They left the poor woman very ill. Oh and did I mention Caan has done this before to someone else? Promising money from his own pocket and it coming in the form of loans from someone else?? Well he has and it’s all online. 😊

[@rehanamannan3261]

He was not rude. He seemed quite polite.

[@juleswinnfield1437]

This is one of the best pitches. I have no idea why they're acting like he's spat on their shoes...

[@russmaster153]

4:03 That voice crack tho ☠️

[@johnlongstaff4202]

Theo was Arrogant, Rude and Insulting. Best of luck to the amicable and professional Eddie.

[@jamesbondiv4072]

"I find you arrogant, rude & insulting. All five of you!"

[@avenginglettuce]

Awful show by the Dragons here. I felt the entrepreneur stayed calm and polite throughout and the Dragons were just beating up on him for the cameras. Their offer was insulting as was their attitude, I'd have happily told them where to shove it.

[@RD851000]

"Theopa Fetus"

[@itnaklipse1669]

yeah foreign names are just so funny right!

[@N4CR5]

@@itnaklipse1669 foreign names are funny to everyone but that's racist only if you are white apparently.

[@RD851000]

@@itnaklipse1669 everyones name is foreign to most people...Im not sure what you are getting at? My comment was based upon how his name was spelt in the subtitles.

[@itnaklipse1669]

@@RD851000 just that ive seen 'the joke' in many vids but i never saw the subs so that must be why...thought it was just poor humor. nevermind, my bad.

[@RD851000]

@@itnaklipse1669 it's all good my man.

[@YTGhostCensorshipCanSuckMe]

I actually think they treated him a little unfairly, I mean he was articulate, confident, knew his product, a great product. Asking for 50% was too rich, for the money.

[@csanton3946]

I agree. I actually think him being a smartass doesnt sit well with any of the dragons, his point in the pricing was valid at first and also he acknolwedged and accepted the explanation of peter about the pricing. If you would want someone to run ur business, dont tell me you wouldnt want to have this guy protecting every area of your business's commercials

[@SiLoMixMaster]

@@csanton3946 Well said

[@Beanie1984]

All 4 companies he was involved with are dissolved. HMRC: Im out!

[@Lost-in-Wonderland]

Oh who's and which companies?, I'm terribly intrigues xxx

[@matthewmccone2126]

If you call someone wanting to secure their business/company "arrogant", you're not a true business person, you're a con artist.

[@leenolan1469]

While I'd agree these folks do plenty of conning.. I'd also say they're outing a con here because saying you don't want to reveal cost prices is essentially saying I want to overcharge people when it comes to selling the product. I get that he obviously wants to make a profit but so many companies are greedy

[@matthewmccone2126]

@@leenolan1469 I do agree alot of companies are greedy, but personally when I've provided information, they stole it for their own purposes and said "we don't need you anymore".

[@MsMaryPatricia]

"I find you arrogant, rude and insulting". Great clickbait because you're wondering if that's a Dragon speaking to an entrepreneur or the other way around. It could go either way lol.

[@ErickdeHollander]

7:37 Here you go.

[@JL-xz3zf]

@@ErickdeHollander I think you missed the point of his comment lol

[@ErickdeHollander]

I think you’re right, lol.

[@JL-xz3zf]

@@ErickdeHollander However, it was useful for me so thanks haha :)

[@ErickdeHollander]

Whahaha, lol.

[@robertblack3867]

The entrepreneur is a very decent, sensible and polite man. Good luck to him.

[@gnack420]

Haha nah. He turned up not even willing to give the most basic figures to the potential investors, he's a moron.

[@boorhaave5880]

The first Dragons' Den video title that accurately describes the Dragons themselves

[@Dylan-fs5kn]

I agree.

[@KingStr0ng]

Yeah-- how dare they not appreciate the fact that he tried to get a large sum of money from them without telling them the honest truth behind what they're buying! How dare they.

[@yvy6269]

Peter's summary of the product was basically an advert. That's an endorsement worth a lot of money and I'm glad he didn't give away half his company.

[@gerbear5346]

Indeed, giving away half your company is ludicrous no matter how desperate you are for the investment.....and I disagree with Theo's character assessment.....I found him quite a nice chap....he was just defending his position and conceded and apologized eventually without any argument on Peter's advise!

[@rupertwilmot4792]

except his company is dissolved he may have had to claim bankruptcy and with Peter and James on board he would probably be a millionaire by now....

[@MsMaryPatricia]

@@gerbear5346 It's also ludicrous to go in front of investors, ask for 250k and not want to disclose finances. I think people who do that are looking for advertising rather than investment.

[@minoljayalath6539]

@@rupertwilmot4792 how u know

[@vashna3799]

To be honest he was just confident and too protective of his own company for any of the dragons to warm to him. Not arrogance really but a hardheaded businessman.

[@ledzep59210]

W~~H~~A~~T~~P~~~P~~~ +~~1~~2~~2~~8~~3~~3~~2~~3~~7~~5~~5~~~ ~ ~ ~ ~☎️ ~ ~ ~ ~ ☎️~ ~ ~ ~ ~☎️ ~ ~ ~

[@vashna3799]

@@ledzep59210 That made a lot of sense

[@enoz.j3506]

Correct ,Arrogant, Rude and Insulting,just about sums up the dragons perfectly.Eddie stood up to them and couldnt give a flying fook LOL

[@rados1aw]

I hate these titles. How does that make him rude if he apologies after? Also I hate when they sort of insult the seller after declining an offer and saying that he is in the wrong. Its really manipulative just pure pressuring into agreeing to the deal.

[@krumble104]

The title was a direct quote from Theo, what the f is wrong with that?

[@krumble104]

Apologising for an offence does not remove the offence; I’m really sorry that I tortured that man to death officer but I’m very sorry. Oh that’s ok then, on your way son - I’ll clean up the mess.

[@rados1aw]

@@krumble104 Os ur comparing murder to an insult? OK..

[@nala7658]

@@krumble104 uhm...not QUITE the same thing but ok 🤨

[@netweed09]

@@nala7658 It's the Principle. You took the bait of his line. The principle is not to commit the offense (as drastically at least) in the 1st place

[@gamewithadam7235]

What's with Peter always saying "I think he'll live to regret that." lol

[@sdkhx]

I think you'll live to regret this comment

[@CraigToddOfficial]

@@sdkhx I think you'll live to regret that reply

[@sirbla1rsco239]

Cause they'll live to regret it that's why

[@spicehaven209]

Who's been waiting for Jenny's I'm out compilation? There you have it kzbin.info/www/bejne/paqqlaWGfLSIl6c

[@jeffbaxter8770]

@@spicehaven209 yawns 💤

[@EssentialParadox]

Eddie’s business, West Hawk Europe, went downhill after this and ultimately the company went into administration and closed down around 2013 and was fully dissolved in 2019. You can now buy many similar infrared outdoor heaters, most of which are from China.

[@threethrushes]

I assumed his heaters were manufactured in China in any case. Was he an inventor, or distributor? It wasn't immediately clear.

[@josefine7095]

The dragons really shot themseles in thir foot with this one. Glad he stood up for himself

[@urthofthenewsun8465]

Wow how generous of them to change their offer from taking 50% of his company to only 48%

[@tomhaskett5161]

The whole DD concept is fatally flawed. Pricing and cost information is sensitive, and should be discussed behind closed doors in the real world. All he got was some advertising for his product, at the cost of revealing his data which could be used by a competitor to steal his ideas.

[@paulie555]

"This entrepreneur is about to feel the full force of the dragons wrath" ...It seems like the narrator says that a lot 😂

[@sm112]

99% of the times when a candidate asks for a big amount of money (say more than 80k), the dragons will use any excuse to ridicule them to not invest.

[@pablocamille]

Wow James has such a soothing voice

[@evoloveart6729]

Aww diddums, poor peter jones feels insulted by the bloke he is about to shaft

[@ltippers7029]

dude stood by his guns! I doubt that any of those dragons would like to discuss their bottom lines on national TV either!

[@shamteddy659]

Wow. I lost respect for the dragons on this pitch. Almost felt like they bullied him. I hope this guy is doing well

[@jameskvo]

Westhawk was dissolved in 2019

[@davidfox2586]

they did bully him

[@edwardrawn8157]

To be fair, cost shouldn't be a secret. He should have known before going in that this common question would be asked. Why would the cost jeopardize his business? Sketchy.

[@ericsacks4950]

I don't think he was rude or arrogant at all. On the other hand I often find Peter, Touka, Jenny very rude and condescending

[@BenjaminGoose]

Yeah but they have money so it doesn't matter. *rolleyes*

[@temitopeshoniyi]

@@BenjaminGoose F them and the money. Bill Gate is way richer than them yet very nice guy

[@chrisstanley1333]

Totally agree some double standards going on there

[@R3dCol0r]

Maybe he wasn't being rude. But it's not smart either. Asking for 250.000 pounds and think he can leave out details like production costs.

[@guiltyeu40]

Red Color totally agree