I Hated Marketing Movies Until I Learned This Trick - J. Horton

[@filmcourage]

Do you enjoy marketing?

[@Novastar.SaberCombat]

Be rich. 💪😎✌️ If ya can't do that, just become wealthy.

[@richochet]

@@filmcourage No, but I wish I did.

[@bizzy5439]

I'm a marketer and I don't enjoy marketing LOL

[@simondebrun]

I love how 'you're at peace' with where you are now. I also wanted to make big budget movies. I'm now at peace with making ultra low budget movies. There's a lot of freedom in letting go. You've inspired me to really grasp a hold of this.

[@JHorton]

that's really cool to hear. Good luck with your stuff.

[@Quantumfuturestrader]

Humility is a good trait to have.. Hollywood is not an easy social landscape but if you can keep your personal standards in check , you just rise above those hurdles. Just do your job

[@TOTayo-]

I came across J. Horton's KZbin channel a month or so ago. VERY Informative and Insightful. Tip of the hat to you all for Interviewing him.

[@filmcourage]

Indeed! This segment is from our second interview with Jason. He provides a lot of great information and his filmmaking journey is inspiring.

[@simondebrun]

Totally! He’s a great reality check and realist

[@filmfervor]

This is why I advocate for and teach filmmakers to build their own communities and focus on brand. A lot of filmmakers think it's "all about the art" but if they don't nail the business side of it, they'll always be hungry and struggling. I believe, with AVOD and a solid brand, you can make a strong living as a filmmaker with it being your only "hustle".

[@Novastar.SaberCombat]

Without coin, connections, crews, clout, computer code, control, corporate communities, and opulent opportunities... you ain't sheet. 💪😎✌️ No exceptions; end of story.

[@Cre8Lounge]

So what do you mean by building a brand? That term has been used so many times. Are you talking about Dwayne Johnson for example?

[@danielforlano]

To clarify, based on so many resources not related to the film industry, narcissism has to do with patterns of abuse involving control, reverse-victim-offense (DARVO), gaslighting, and such forms of emotional and psychological abuse that devastate a person’s health and livelihood.

[@richochet]

It can be uncomfortable for creatives to push themselves alongside their art. But yes, maybe it is a necessary evil...

[@anjomo96]

As a marketing major, his points are valid.

[@lorrainechittock]

Great concise responses by J. Horton.

[@sheeara]

You’d be cool to work with. I really enjoy the people you share and ideas you bring forward. I often resonate with the lesson. Thank you for sharing J. Horton with us. A special thank you to J. Horton for your time and effort. I’ll look for your movies. ~S

[@JHorton]

thank you! I appreciate that.

[@AutuerPreneur]

J Horton is the GOAT 🐐 I appreciate his talks. I’m two films in and things are getting better and better. See you at the top!!

[@BlackArroToons]

Good advice J. Horton on self-marketing, which is something I need to work on more for my animated feature films. Thanks!

[@ChrisSwafford1]

Horton is wonderful to listen to. Thanks.

[@ReelMovieNetwork]

This is AWESOME advice. I'll be utilizing this as I prepare my first feature film.

[@emendymedia]

J Horton is one of us 💪

[@Pietje_Piraat]

Start to make them ultra low budget. Then scale up. Try to aim for 100.000 movies in the longer run. That is where the golden zone is between quality and making a buck.

[@kyleashley]

Inspiring, truthful and cool as films.

[@currentphonograph7487]

I'm working on my first movie. It's only 2 minutes long butt struggle with voice over. Probably no marketing on this film

[@artefactsfilmseries]

Nice interview excerpt with J. Horton. Perhaps a workaround for those uncomfortable with talking into the camera would be to simulate an interview situation or, if possible, do something similar to this Film Courage Channel and find someone to do an extensive interview with you.

[@stillbuyvhs]

Walt Disney, Alfred Hitchcock, William Castle, & Samuel Goldwyn promoted themselves. To some extent, it seems most successful people in the film industry were good at self promotion. Only exception I can think of is Irving Thalberg. (Hope I spelled that right.)

[@H3rnD1zzl3]

J. Horton should at least watch clerks three if he was a fan of the first one. I think with age Kevin Smith has become more sensitive, and is seeing more about the mortality of himself in his characters based off his actual life. It’s unfortunate that Smith was committed at some point last year due to a mental breakdown, but he will always be the consummate salesman for himself, which is admirable and brave!

[@mikesmithz]

He's a sell out. He sold his soul for a seat at the big table...only to find out, those guys didn't want him there. So now he has no one - hollywood doesn't want him, and his loyal fans have turned their backs on him. I was a huge Smith fan, and I really loved Clerks 1+2...but the slimy way he sucked up to Hollywood just left a bad taste in my mouth, and I can't bring myself to ever watch another movie from him. Shame, as I really wanted to watch Clerks 3, but I just can't do it.

[@TheBlackbirdii]

I used to hold this guy in high regard, but after watching his productions/documentaries/movies, I've come to see him as nothing more than a con artist.

[@JHorton]

Well, that is very hurtful. in what way exactly am I con artist? Really? What is the con? I make movies. They make money and I share info on how. You may not like the movies or consider them unworthy, but that is your pov.. There's audiences for everything, there are people that like my stuff and I make my living from it. It's obviously not for you and that's okay. But it doesn't make me a con man I don't sell anything to filmmakers and I don't make much money at all from my filmmaking videos. I"m just out here trying to be of service.

[@southlondon86]

Why?

[@ReelMovieNetwork]

I totally disagree... but to each his own

[@TheBlackbirdii]

@@southlondon86 go watch what he is producing and make your own conclusion

[@filmcourage]

We've only seen Jason be transparent about the movies he makes. In this video alone, look at what he says at the 11:40 mark.