I Investigated the Frozen Yogurt Craze of 2010

[@therealsamreid]

Thanks so much for watching! Drop your memories from the Golden Age of Frozen Yogurt™ in the comments below. Also...do you think froyo will make a comeback???

[@chiefpacman]

Not sure about everywhere, but here in TX seems like the new craze is snow cone trailers being everywhere lol

[@ricmolina6273]

Yes! I’m looking for a fr yo place here locally to take my daughter too our generation is growing up and having kids I think we want that nostalgia back and I want to enjoy that with my little girl!

[@adampackard7953]

Menchies was the hangout spot in my town in So Cal growing up, rip the fancy spoons Also, I miss the old Studio Revue outro music 😢

[@alexanderclark7916]

In Australia, I've noticed froyo is still somewhat popular in major cities - while gelato is popular in regional cities

[@mst3kanita]

i stopped eating fro yo when the sweetfrog chain stopped offering tart at most locations. That was my favorite :(

[@maf654321]

Also, going to college during the Froyonaissance was great. Need to kill an hour or two with friends? Froyo. Want a liter of ice cream but not to feel like you just ate a liter of ice cream? Froyo.

[@RAE.ofSunshine]

Same. When he said teen I was like well technically 19(teen) and in college. 🎉

[@vast_unknown]

Froyonaise 🍟 🫙

[@seerpou]

love how you wore a suit and tie to discuss this important affair

[@tatsukisan]

My friends were just talking about how there was like 20 froyo places around the city in 2012 and then they all just disappeared. Loved this video. Now I have closure.

[@kaboomkp]

There were 4 shops within 2 miles in my small suburb lol

[@ryanbalcom2874]

I’m glad someone recognizes this extremely niche but major part of my childhood

[@nam3go3sh3r3]

There is nothing niche about frozen yogurt

[@ZaynneThaWook]

I used to go to the movies with my grandma and get froyo afterwards. The theatre was at the mall and the froyo place was right by the exit. Good times 🥲

[@fungustheclown666]

​@@nam3go3sh3r3 it's niche as it was only really there for one generation.

[@bicuriousdirtbikeboi2594]

Yeah same

[@selenite3890]

people still get froyo.

[@EthanStraus]

In 10 years there will be a video on Crumbl and those cookie places

[@JCNoodlehead]

I have no idea what Crumbl or cookie places are. Perhaps I haven't gotten wind of the next rising craze.

[@cruelsafety]

@@JCNoodleheadpeople buying 10 dollars for one mildly larger than the average cookie and also the gimmick is that they're undercooked so you're basically eating a mound of wet greasy cookie dough with frosting and sprinkles and crumbles and stuff on top to look instagrammable

[@HenryZhoupokemon]

@@cruelsafetynot exactly slightly larger than average when they have 2-3x the calories of their competitors Yeah they’re overpriced, but the things are pretty damn big

[@FalconOfStorms]

​@@JCNoodlehead Mormon cookies.

[@lisak7380]

There was also a cupcake shop craze in the 2010s.

[@ryanblanc5337]

I never will forget this craze. It put my hometowns ice cream shop out of business while I was in high school. It still haunts me to this day

[@ND-nx1nt]

Wow! This craze was deep. I did not think that it would affect a business like this.

[@mlw9195]

They should’ve adapted

[@JaneWombman-fn6ck]

​@@mlw9195adapt to a passing fad because consumers have low impulse control and aren't immune to propaganda

[@smileydog5941]

But ice cream is way better than froyo

[@PlatoonGoon]

Better to stay true and close like you were than adapt to every new trend and likely end up losing all your old base. Not an easy choice and likely lose-lose.

[@jonathanfowler694]

My mom still has Menchies spoons in the utensil drawer; they were just too cute and durable to throw away

[@oxxn111]

dude me too, they're an artifact

[@heatherh1109]

I also have their spoons in the utensil drawer! Some sweet frog locations have color changing spoons and I keep those, too.

[@andie2155]

We have Orange Leaf spoons that we still use everyday because their square scoopy edges are PERFECT for scooping out wet cat food!

[@scar3785]

My mom but with yogurt land

[@juxxtapoz]

I remember going to the self serve places back in the day. The reason I stopped going was because they were so overpriced for what it was.

[@realbosstakea]

facts them fools was charging by the weight and shit lmao it be like an extra 6$ atleast if you wanted toppings fr

[@richngo8585]

Used to drop $20 a bowl, no wonder my parents stopped taking me.

[@goldenovaries]

The toppings were always dry

[@CuteAnimalVideos2580]

yup and pretty much all the flavors tasted the same

[@largol33t12]

Still is ridiculously overpriced. Been to only one SweetFrog and it wasn't worth the 40 minute drive. I just buy small tubs of ice cream. Heckuva lot cheaper too!

[@shefalivenkatramani6789]

Honestly it feels like it’s probably related to the quote from the gold place that goes, “ There’s something so human about taking something and ruining it a little so you can have more of it.”

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@KellyBorgKellyLou]

I feel like Bubble Tea/Boba is the new Froyo.

[@Kuhbri]

Yeah it's so oversaturated now.

[@tommyp4311]

They've been popular in socal for about 25 years now I'm not sure about it being a new craze

[@broceollomon]

Get ready to see mochi places everywhere in the next year or so

[@fallout560]

number of shops will decline, but the industry wont. asians and chinese students will keep it alive

[@Erdnussbuttertoast]

bubble tea was 2007/2008, so before when he said Froyo was (2009)

[@ItsMeMattyB]

“Even when it doesn’t feel like it, it’s going to be ok” Even when you don’t even know it, that sentence makes a difference. Thank you

[@izzygrandic]

it is wholesome

[@retrogradepink]

totally caught me off guard and now i'm crying! wtf!

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@alexhails]

i got froyo like twice so i guess i don’t have the emotional attachment but the sad music is cracking me up im sorry 😭

[@capnbug]

LMAO. Tho I did grow up with froyo, it was hella funny

[@tyrapowers7355]

Same! But it was everywhere on social media and I had so much FOMO until I tried it 😅

[@monhi64]

It’s blowing my mind that froyo was seen as a legitimate phenomenon by so many people, I guess I never think about it I’ve never had froyo I’ve never had friends suggest to get froyo despite being the perfect age for the height of it. My biggest froyo association is actually from the good place where it was a major joke that literal hell would be littered with froyo places and zero ice cream. It looks like it tastes pretty good I’m gonna have to try it now

[@treyspahn1364]

When the sad song came on it made me wanna cry for frozen yogurt

[@elibehar2770]

The frozen yogurt spot in my hometown lives on. It's more or less a right of passage to work there in high school

[@jameswilson1972]

Hello. FYI, the phrase is "rite of passage". Just sharing knowledge; not trying to insult you. Have a good one.

[@tincan3]

@@jameswilson1972what a respectful response have a good day

[@krissybee2484]

A town near mine just opened one. I was thinking to myself how risky of a business decision that was considering it’s like 13 years too late. Oddly enough it’s popular, probably a nostalgia thing. 🤷‍♀️

[@chloeadam6753]

I live in Brisbane Australia and I think we’re witnessing the start of a fro-yo boom! There’s a shop called Yo-chi and everyone is talking about it, there’s a line out onto the street every time I visit!

[@3mmah]

Interesting! I'm in Sydney and our Froyo boom was 2010-2015. Almost all the shops are gone now.

[@MrAlexGlitches]

Same in Adelaide lol

[@abiramen]

nah sydney's definitely seeing a froyo renaissance - alongside the yochi locations, there's still a couple yogurberrys holding out and freo and minus seven popping up in the city. that being said acai is now the new big thing

[@csandy2]

Thats true, but yo-chi is definitely a big thing atm in Sydney!! Maybe you just don’t live near one so it’s not on your radar?

[@AzariaBell24]

Came here to say the same! I’m loving the froyo renaissance we’re experiencing, it’s so nostalgic and Yochi is reallyyyy good

[@CurtYT202]

On the east cost, I remember the Frozen yogurt store named “Fro - Yo” didn’t see sweet frog until later on in life.

[@robertthallium6883]

Quit writing in passive voice.

[@Thinhits]

@@robertthallium6883what you even talking about 😂

[@Youngapollo47]

@@robertthallium6883 worst comment ive read in a long time whatre you even talking about

[@zainyyy]

are u talking abt Frozen-yo? i cant remember Fro-Yo, but u could just be talking abt smth else

[@nightytime]

@@robertthallium6883That isn't passive voice. If the comment was written in passive voice, it would read something like this: On the East Coast, the frozen yogurt store named Fro-Yo was remembered by me. SweetFrog would not be seen by me until later in life.

[@marietailor3100]

Cronuts, boba, Froyo, raw cookie dough shops… these things come and go. They’re fun while they last (I plan on drinking bubble tea and eating cronuts until the day I die), but trends are always a thing.

[@AKTrainer907]

Bubble tea has been a thing for the Asian community since forever tho. As long as there’s Asians it’ll be kept alive haha

[@UTeewb]

There is a shopping center near me that has 7 bubble tea shops .

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@lalalovesmusic3]

I was a teenager during the froyo boom and it's honestly so nostalgic for me... my first job was at a local froyo place! All of them are gone now, it was a super weird thing to see come and go.

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@keenancentlivre4107]

Had some high school upper classmen take me to my first fro-yo on my first 4/20. I had a mountain of every flavor in my cup before I knew I needed to save room for toppings. I can remember pressing Oreos, cookies, gummies, etc into my yogurt mountain to try and make it stay😂 It was probably $14-$15 back in 2012😂😂

[@jimmyjames5175]

Ahhh good old days at the mall 🤣

[@Quinton_V]

This is the kind of content I come to KZbin for. At no point have I desired to watch a video about frozen yogurt, but a stranger on the Internet, made it very entertaining. Well done. Also, cookies n’cream is was always good.

[@remyfelsch219]

Sam, you should talk about the rise of the boba craze!

[@fancieterrell2977]

Yes

[@piratepress6958]

I remember when TCBY and I Can't Believe It's Yogurt merged to form a bunch of stores called "I Can't Believe It's The Country's Best Yogurt"! 😁

[@sophialwei]

Where I am, the boom of bubble tea locations reminds me of what happened with froyo stores (lots of stores often in proximity to another one, and also expensive!). I wonder if they will also eventually fall down the same path…🤔

[@vinstinct]

@@sophialwei It's funny. In California, the boba boom was before the Froyo boom. Around 2001-2008. I think the popular thing is the crumbl cookie fad.

[@pb9927]

Same! I grew up in Cali but I moved to Vegas around 13 years ago. I've consistently gotten boba with my friends in both places.

[@hunterkline7972]

I don’t remember the frozen yogurt craze, just that the characters in the Nickelodeon shows I watched were obsessed with it like victorious and icarly.

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@hunterkline7972]

@@anayaj7163 I really didn’t ask. Not everyone is a delusional heretic who thinks fairy tales are real. Grow up.

[@ExpansiveReviews]

I went to a Menchie’s a few days ago for the first time in years. The nostalgia was strong and I’m definitely going again this summer 🍨 Cheers!

[@codwhores6776]

Grew up just outside of Richmond and the Sweet Frog craze back in the early 2010s was real. All of the Birthday parties and post-school-game meet ups had to make a stop there.

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@karicherrycola]

Yeah, as someone from Richmond, watching this was wild. I didn't realize that Sweet Frog was a big deal outside of the Richmond area. And hearing him talk about Yapple vs Sweet Frog in Carytown was super funny to me. I honestly don't know anyone who ever went to Yapple - that storefront has been sooooo many things over the years. I was starting to think it might be cursed, but the Indian restaurant that's currently in that spot seems to be holding strong 🤷

[@memby93x]

Went on my first date with my now wife at a FroYo spot in 2013. Never even thought about how that trend died out. Thanks for making this video, it really hit me in the nostalgia.

[@MichelleYogurt4]

Living in Richmond and seeing you be in Henrico was a trip!! In Cary St now Sweetfrog is still there (somehow) and Yapple is now a fancy lil Indian restaurant called Tulsi - thanks for the RVA shoutout and for teaching more about local history!

[@Benjammin43]

2009-2015 was the peak of life. class of 2015 here and I remember always leaving school and driving straight to menchies with my friends

[@pkingpumpkin]

2009-15 was horrible. The economy was still recovering from 2008 and quality of life has still not recovered in many places (mine) from 2008

[@ARogolino1]

Same boat.

[@cashnelson2306]

lol this mf peaked in high school

[@catis4]

That was literally the time of the great recession. How's that a good time for people in general? Maybe for you because you were a kid and you innocent

[@mleobviously]

The peak of life? lol no, not everyone peaked in high school..

[@ZenaphobeZerj]

Feels really weird seeing you in Richmond, VA and immediately recognizing where you are lol. That’s so neat!

[@tylerrojas2619]

there was a froyo shop 6 minutes away from my high school but closed down during 2020. i was so distraught. i miss you sweet creations

[@abbyzinger]

I worked at a Red Mango in like 2011-2012 in the mall and I was so excited to see this video. I loved working at the froyo store. My manager HATED pink berry and she took the rivalry personally, she was always telling us how Red Mango came first and had better products and how Pinkberry's founder was a felon and all kinda of stuff idk if even half of it was true

[@clarion3204]

High key Red Mango had the best froyo. I was basically a froyo connoisseur back in 2009 and it was my fave. I still miss it.

[@abbyzinger]

@@clarion3204 nobody did an original/plain yogurt like Red Mango. Shit was so damn good.

[@clarion3204]

@@abbyzinger yep, their original was top tier. Nothing else compares 😢

[@summersummer280]

I freaking LOVED Red Mango

[@enchantingkatie2]

Yep, we had both a pinkberry and a Red Mango near us in Massachusetts in 2012 and my family and I collectively all preferred Red Mango. Sucks that they’ve all but disappeared from the US

[@cullenanderson173]

Lived in Virginia my whole life and I’ve been going to Sweet Frog for probably close to ten years. I had legit no idea it started in Richmond. Go figure! Love the video!

[@MrTonyromo5oo]

Sam. If you see this. Your message at the end made me tear up. Been going through it. Thank you sam

[@Complete.cyclepath]

May brighter tomorrows be on your horizon homie.

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@janelleguerin4963]

I’m so glad you mentioned TBCY! I’d forgotten that it was a fro yo place and use to go there in the early 2000’s as a kid. Always got the rainbow/psychedelic looking scoops

[@Miracletheband]

The sad music coupled with retrospective montage pictures of frozen yogurt shop yelps and business closure articles was beautiful.

[@Sizzlinpapaya1014]

Hell man, so glad you mentioned smoke shops. I’m in VA as well and on every street it seems like there’s 2 of them. It’s genuinely insane. No clue how they do business.

[@JonathanKollodziej]

The touching music towards the end with the slideshow was just *chef kiss* Lol I'm actually recently new to the Froyo game, my fiancé got me into it a couple years ago and we go by OrangeLeaf every chance we get (also filling the cup too much everytime). Great content man!

[@blakekret]

When I was in elementary we had a place called yogurt mountain. We would go as a family every Sunday after synagogue. It closed down in 2016 so we started going to the menchies around the corner. Then they closed in 2018. We ended up stopping this tradition because the few places left were too far or on their way to the grave. Some of the best memories there

[@annieboookhall]

On a Sunday?

[@jillsarah7356]

Jewish person here. Maybe the commenter meant after Hebrew school class on Sundays? 🤔

[@annieboookhall]

@@jillsarah7356 Maybe? I'm not Jewish (unless a lame ass 2% Ashkenazi from dad actually counts), so I was very confused 🤣

[@jaihummel5057]

​@@annieboookhall I think they're a messianic Jew perhaps?

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@LBOOGIEDAMANN]

Music at 8:37 just made me burst out laughing. Like why is this so melodramatic? 😅

[@-LamiaSage-]

It's so funny because I was a teenager in the 2010s to 2015s but because I grew up in Europe I had a vastly different experience with frozen yoghurt. It only became a trend in like 2016-2028 and it wasn't that insane over here

[@-LamiaSage-]

And I mean that's Europe. Which is the closest region to follow US trends next to northern America I think

[@chianghighshrek]

Your from the future

[@farasad-]

@@chianghighshrek😂

[@boomeradley8748]

I have the best memories going on froyo dates during my first serious relationship in the early 2010s. Nothing will ever compare to the innocent joy of young love froyo dates.

[@cln333]

These videos are somehow always uplifting to me. Even if the topic doesn't seem all that relevant, it's delivered in such an inspirational way. Huge bonus; the music is always, seemingly, perfect!

[@mattquinn230]

It's crazy how fast you've become one of my favorite, if not my favorite KZbinr. With every video it feels like you're trying to make a very enjoyable video while asking how you can make a difference in a truly meaningful way. It's honestly so refreshing and worthy of many more eyes then you currently get. Every time I watch I'm dumbfounded how this amount of care and respect for the topic hasn't equated to more instant success. I beg that you keep being you and stick to it. I can't wait for the day when I'm talking to family and coworker about your latest video because they've become so well known.

[@BlocksoBlock]

I remember there used to be a Sweet Frog nearby in my town and I loved going there, but when the pandemic happened it shut down, and I haven’t ever seen one since. But I’m so glad you talked about and showed it off briefly in this video! It brought back lots of memories.

[@elleliterate]

The editing on this felt like a 90's doco with better graphics; it was everything I didn't know I needed. 11/10.

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@Taburtha]

Emotionally going through a really bad past 3 days. there’s been relationship stuff going on and it’s been keeping me in bed with anxiety. I’m watching videos or trying to find videos to just give me some peace through all the thoughts and waiting, but laying here and reading “it’s going to be okay” on your back drop have me an ounce of hope even for a second. And when you ended the video reminding me again that it was going to be okay I finally held some peace in my mind even for a second I’m glad you are here

[@therealsamreid]

I’m glad you’re here too! Rooting for you

[@gwillymusic]

Class of 2015 here. All my fellow middle Tennesseans know this one: Sweet Cece’s. That was totally the hangout place for us high schoolers. There was a Pinkberry here but there was only one and I honestly don’t recall it lasting very long. Sweet Cece’s still has multiple chains in the state and it definitely isn’t like it used to be but they’re there and every once and awhile I still stop by one. Good times.

[@marquishahunter1]

KZbin recommending this video today after I have been craving FroYo for a week is crazy business. 😭

[@suecampbell4811]

Sam, look at the frozen dessert aisle in supermarkets. People still buy frozen desserts - they just don't want to spend $20 to get 2 cups of frozen yogurt? It just doesn't seem equitable. The fast food restaurants did the same thing - they raised prices on regular food and people walked away. Now these restaurants are starting to reckon with that. The frozen yogurt chains priced themselves out of the market.

[@invention64]

Whats crazy is I don't remember this, because the region I live in PA is famous for water ice, so we had more of a boom of that during this time.

[@ahintea]

my family has travelled to vegas a lot (we’re from Canada) and we still make it a point to visit yogurtland at the outlet. Even though it isn’t that good anymore (and overpriced) it’s nostalgic. I also see the same thing currently happening with milk tea, that market has been booming

[@A_Amazi]

Menchie’s was always a fun experience and had color changing magic sprinkles. ✨✨✨ Tutti Fruti was my introduction to froyo and flavors like Taro. 💜

[@bheasy1]

I like your video format, delivery, and catchphrase =)

[@johnb8947]

Hey Sam, don’t know if you’ll read this, but wanted to thank you for the content. Your positive message at the end of each video is more of what the internet needs. You’re making great content and I really appreciate you and your message. Cheers, JB

[@generalred6260]

I find this so interesting as someone who grew up in Ireland. We were pretty much untouched by this aside from it's media impact. I remember always seeing it on stuff like Disney Channel or some Cartoon Network stuff.

[@heididavison816]

Red Mango was the place to be in my social circle 😆 but also Orange Leaf was big too. I haven’t heard of some of the others you mentioned

[@alexisdemetra]

Found this video randomly and as a Richmonder was hype to see my childhood movie theatre (and old Sweet Frog) in it! Hell yeah. Great video 🙂

[@radicaloctagon9449]

I love your videos so much. It's insane! You make the best videos, you seem so positive and are so awesome! You are by far the best KZbinr on the platform, and I can't wait to see you blow up even more than you have! Thank you for entertaining us and for being so positive! Love this video just like the rest of them!

[@KrisMakesThings]

I love at the end when Sam says it's gonna be okay. It's my favorite thing!

[@Qwinnlan]

Menchie's cake batter will forever be my favourite dessert 💔

[@piefatal]

SAME!!!! I have so many memories eating that…

[@mlw9195]

lol y’all don’t have one near y’all’s

[@piefatal]

@@mlw9195 I do it’s only like 10 minutes away where I live

[@salma_7484]

i love how this video is formatted i am so intrigued and i have never thought about how froyo was boomin in the 2010’s

[@MorningStarScorpio]

I really enjoyed this video. I would definitely love to see more content like this from you.

[@thatsoolivia7176]

As someone who works at a sweet frog in Richmond va- it is still very much alive and well!!! We get so many people every day, I am sure it is less than it once was but sweet frog is no where near going out of business

[@horaceweatherby2910]

0:42 Sam just used “respectively” in spoken communication… what a gentleman and a scholar. This is why I watch, like, and subscribe.

[@pippa3150]

Best channel on yt. Love you Sam! 😃

[@izzygrandic]

My friend and I were JUST talking about this. What good timing

[@AuthenticTraveling]

I liked this episode. It kind of reminds me of Beme news but less current event topics. KZbin is not oversaturated if you can offer something different.

[@LittleMissRockChalk]

I live in Kansas. OrangeLeaf was everywhere. My go-to was wedding cake or cheesecake froyo topped with graham cracker, strawberries, and the pink bubbles that you pop in your mouth. 2010-2013 was the middle and end of college for me. There was a location near my college sweetheart’s townhome, so we went together a lot.

[@anayaj7163]

Jesus is the only way, truth, and life! Truly seek Him and He will reveal Himself to you. He is close to the brokenhearted! I am so confident in my God, I am sure of this! Stay strong and you can do this/get through this in Christ! I will be praying for you!

[@pauliep3838]

Different episodes are good; Variety is key. Really like the "best wings" episodes and was excited to see the latest one. Keep up the good work; I remember subscribing when you had less than 20k subscribers, so your channel is booming now. And funny when they were advertising frozen yogurt as 'heathy". As a kid growing up in the 80's I vividly remember the switch to getting yogurt over ice cream big time and it was hilarious when Seinfeld did the episode on the frozen yogurt.

[@TylerDay-po1eh]

This guys production is top tier. Menchies was goated fr

[@danieldiasgranados2311]

blows my mind that you did this in RVA because when i started feeling nostalgic for froyo i went to carytown (2019), and then i see the EXACT SWEETFROG i went to when I was having a panic attack in college, this video hit so deep in so many ways.

[@LassetersLab]

YoPo on Franklin St. in Chapel Hill! Cornerstone of my college days, and still alive and kicking!

[@alyssaxbox]

love this video dude!! frozen yogurt was such a big part of my childhood but i witnessed 5 froyo shops close down in ~2016. the closest one near me is now a 35 minute drive! i need frozen yogurt to have their comeback

[@p_o_o_g8139]

I really appreciate how concise and to the point this video is

[@KristaJonesphotography]

I hear Inside Edition calling! This episode is so good Sam!!

[@davidgraves586]

Getting emotional during a video about the decline of the frozen yogurt industry was not on my bingo card for today... I love this channel.

[@omgANT7508]

Can you do quick stop stores next? We seem to be in a new trend like froyo had where there is a Wawa on every corner or a royal farms. What makes them so needed what makes them need to be everywhere even down the street from one another.

[@chaeripie888]

i moved from hong kong to australia recently and I'm so glad that there are still froyo places here cuz I still loved froyo a ton

[@joshmaier18]

Seinfeld predicted this 10 years before it happened

[@jdrou]

I used to go to that Sweet Frog on Cary Street all the time!

[@jfield524]

Hi Sam! Havent watched it yet but I’m sure this video will be a banger like everything else you do!

[@jjbaberams]

I grew up during the boom and also worked for a small business froyo shop as one of my first jobs in HS and college, worked there for 5 years. What a time to be alive.

[@davidp2888]

Sam posts. I hit the like button, I watch, I comment.

[@jacobraebiger8952]

I live in Arkansas, and with the quick mention in this video, and your stop here on your wings tour. (Great choice btw, love foghorns!) You have officially talked about my state more than any other KZbinr. I don’t know if that means anything cool, but thank you sir! 🫡

[@joshmorgan6036]

Sam, I love your videos, started watching with your Outback in Australia. I have to say that I don’t think you can talk about frozen yogurt with 0:02 out talking about TCBY. It opened in 1981 and spread all over and now still has about 450 locations. In fact it was so popular that they were even a plot point in Seinfeld.

[@pumpkinpastie]

I’m an Aussie and this craze went absolutely global - I still remember the Pinkberry theme song off by heart, despite being countries away from a PB 😂

[@shmeegie32]

Pink berry pre 2014 was a blast!! The one we had nearby was at the Stanford shopping center and every week we’d stop by whether it be after dinner or just cause. Prices werent terrible back then and it was a nice flavor change change to cold stone and baskin robbins which ruled at the time. Nothin like walking around a mall eating some ice cream (or froyo i should say) and chatting about whatever. I know you mentioned dating but truly a big fall of these kinds of places is not only the cost but the social aspect of it. Theres a multitude of a reasons for it but truth is people arent going out as much these days and thats going to hurt a casual pass by place like this.

[@jaimeerindy4573]

I remember even as a high schooler looking around and going "where did all these come from?!" The customization was fun, but I stopped because it was pricey I think

[@NigelMelanisticSmith]

Love this video's timing. A few months back I wanted some Froyo and was very surprised to see only 1 left in my town lol.

[@stubbs3023]

I was so excited to see this video - I talk about this all the time!! I feel like after the froyo phase (my local fav was Yogurt Mountain) was the cupcake craze. We are seeing somewhat of a cookie craze now due to crumbl and their competitors but none of these have been able to match the oversaturation of the OG, froyo!

[@ImproverOfMankind]

In Memphis the city and suburbs were covered in Yogurt Mountains in this time period. Was in town a year ago and felt nostalgic so I thought about getting some frozen yogurt only to find they all had closed and only 4 or 5 frozen yogurt places seemed to be left in the entire city. Sad but not unexpected.

[@markkennedy8968]

Production gets better and better every video

[@Ktbooknerd]

One of my best friends in high school worked at a froyo shop. We quite literally spent every weekend just hanging out there while she worked 😂 helped her close up the shop most nights!

[@jackiegalvez7606]

RIP Berries, the best frozen yogurt spot in the San Gabriel Valley. I still think about your purple walls and Cold Stone-style mix-ins far too often

[@Sea_Shanty]

Another amazing Sam Reid video! I remember my Grandma taking me and my Sister to Tops Yogurt on the last day of school.

[@DanDuffy071]

In the suburban NJ town where I grew up there were 5 frozen yogurt places within a ~ 2 square mile radius. One of which was shown at 8:46 in this video and the last one to close in our town

[@LysLovesAlpacas]

i’ve had frozen yogurt many times from grocery stores, but last weekend was my first time actually going into a frozen yogurt shop (and i loved it btw) it’s funny this pops up in my recommended cause finally going in person also made me think about the froyo craze of the 2010s

[@KingKamal47]

Here in Olympia, Washington, we grew up on Limeberry. Didn't know of a single other brand. It's pretty empty now, but we still go every once in a while.