"I Want To Sell You This, But Actually, I Want To Sell You Something Else" | Dragons' Den

Dominic Ricciardi, owner of Caterquip is looking for an investment of £100,000 for 10% He wants to use the money to achieve his dream of franchising his re-conditioned catering equipment business.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Caterquip #CookingEquipment #BusinessPitch

[@invertedname3099]

I’m still not really sure what he’s pitching.

[@MsMaryPatricia]

Glad I'm not the only one.

[@re7416]

🐍 🛢 🪔

[@woodside4life]

Whatever it is, it’s reconditioned.

[@leenobody3249]

Merkins

[@sadikmeah4057]

Ice-cream

[@spoonerstreet32]

Time to find out which dragon is unusually quiet today.

[@Khantastic]

Alduin

[@RenegadeShepTheSpacer]

@@Khantastic Must have been hit by Dragonrend.

[@Khantastic]

@@RenegadeShepTheSpacer 😁😁😁😁😁

[@skinnymac2411]

Never seen someone learn so much during a pitch

[@soilhands7853]

lol ikr they must have given him thousands of dollars worth of sound business advice, for free!

[@wildnfree101]

I've got a business which turns over five million pound a year, and I am looking for investment of £100,000 for 10% in a new business with zero turnover. Deborah was correct, the man is off his head even if he offered 50% in the new business the deal makes no sense.

[@samiam7342]

anyone who is trying to sell equity in a pyramid scheme is a thief and a liar...................he must not believe in honest work....

[@taloot]

Ok Mr. business analyst 🙄

[@joshjohnburgess]

@@taloot well he's not wrong..

[@taloot]

@@joshjohnburgess it’s not a matter of wrong or right , I don’t like it when people have no idea about what’s happening in the den , absolutely there must be hidden facts we didn’t see it, and on the top of that they r trying to interpret the scenario for everyone else! I mean come on ! I’m sorry

[@maxechendu6693]

@@taloot Despite all that, he's still not wrong. Unless they cut out a portion of his pitch, that's pretty much what he's said. Business is business, whether it's in Dragons Den or not.

[@callesierra]

Sometimes you don’t know how Beautiful someone is until they’re gone. R.I.P. Hilary,lovely lady.

[@carlt9265]

She was an owd witch

[@kanegardner6346]

Don’t think I’ve ever seen a franchise model receive an investment in the den lol

[@webb1604]

Duncan invested in a kids dance one I think, can’t remember what it was called

[@webb1604]

He also invested in a coffee shop one

[@peterbrownless]

@@webb1604 if you're thinking of the chap in Glasgow that deal didn't proceed.

[@khandadonb111]

That gold plating guy did.

[@zaidahmed9527]

@@webb1604 razzamataz

[@Filpiovano]

New drinking game: take a shot everytime he says "re-conditioned".

[@jacksonirving4594]

Need a re conditioned liver.

[@thealien_ali3382]

Am dead

[@BenjaminGoose]

Instructions unclear, shot a classroom (not really, I don't live in the US where that would be normal).

[@drunkdunc8738]

At least when Dom cooks the books it’s done in a squeaky clean oven 🤔🍻

[@depeshrai7290]

Theo's look at the end, thinking about the 4million haha

[@m.i.5381]

He mentions £5million and all of sudden the dragons drop the attitude begin to smile at him.

[@sadas3190]

No they didn't? Those were incredulous smiles that the guy did not think it was relevant information to disclose earlier.

[@Alec_Reaper]

Who forgets to mention they have a highly successful business in a pitch lol

[@sadieinnes-smith8263]

Who never forgets to say "i'm passionate about this" or "i believe in the product" or "it's my baby"

[@rattlin9194]

11:15 one of the best bombshells I've seen dropped on here for a while 😂 I know it's all editing, but the looks on their faces ☺️

[@IAmTheJayster]

Why does he need money to run a franchise model, franchisees pay him. He already has a working model

[@makatelli]

His franchise model is a scam since he does not really have anything unique expect the idea

[@surface4985]

Peter usually takes an interest in a parent company.

[@sko1beer]

she enjoyed every moment in life rip

[@daveymorgan909]

He's a smart cookie. He sells McDonald's it's brand new machinery then he gets to take it back and recondition it.

[@HIOP0]

HE'S MOST CERTAINLY A LOT SMARTER THAN YOU, SINCE HE MADE IT CRYSTAL CLEAR THAT HE ONLY DEALS IN PREOWNED...NOT NEW.

[@daveymorgan909]

If you were smart lol you would have heard he has a 2nd company that sells new only. Get a hearing aid 😃😒

[@ablewilling2778]

@@HIOP0 lol … little tip for you… click those 3 dots and delete your comment. It’s not too late

[@HIOP0]

@@ablewilling2778 THE ONLY LITTLE TIP IS THE ONE AT THE END OF YOUR SHORT ORGAN. HOPE THAT HELPS. 🙂

[@monarkjain613]

@@HIOP0 Ironic given your user name.

[@Uvray]

This fellow is a fly-by-night, a chancer, a bilker, a flimflammer, a wheeler-dealer. They did very well to steer clear.

[@thegodcalzs]

Just to be clear the dragon’s do the same crap themselves lol

[@robertoceferino1456]

How dare you. He's my father and he's the hardest working man I've ever met, and scrupulously honest with everything he does.

[@Shane9934]

@@robertoceferino1456 I believe that, I really do. Doesn’t seem like a shady individual to me, and if I was up there, I’d have invested.

[@robertoceferino1456]

@@Shane9934 Thank you so much, I'll pass that on to my dad.

[@djbillye4943]

@@Shane9934 sure,buy a franchise then money bags

[@frikkievarkpiel5854]

The turnover doesn't include Brian's franchises.

[@Ijeoma911]

Were proud of you

[@ZeeNastee]

The absolute brass on this guy

[@re7416]

Like the ones on his cookers.... (Ps: I'd have said neck. But I don't think he has one...🤣)

[@beavis4763]

So to join his franchise I have to pay him £47k up front then 10% of my earning each year, in return for what? he had nothing to offer.

[@madams989]

@@HelloHello33333 😂😂😂

[@thealien_ali3382]

His batty

[@967mviews2]

It was quite clear that his brain required reconditioning.

[@b-dogs1038]

What’s your thinking behind setting up a new business? & Cut to contemptuous PJ shot @ 2.06

[@peterreber7671]

His existing business makes 170k profit. Just take 100k of that for the new business. No need for any other investor.

[@petece3673]

What if he has allor of debt? Or needs the cashflow in the business

[@kinghrath]

​@@petece3673if he did, he shouldn't be focused on franchising

[@adamthomas8077]

What a humble man, you may not have won investment today but you showed great character by holding your hands up and admitting your mistakes. I liked him, good luck, good business too, just not for an investor.

[@techwiz81]

So I pay you £45K and 18% in perpetuity in exchange for…what? You’re not even providing a list of sales leads

[@gorillaau]

@Joshua Langley Nice franchise you have there. Shame if something was to happen to it.

[@re7416]

Nah! ▪︎ Like he says @ 03:53 ...U haven't asked "the right question" ▪︎ AKA the ones whose answers are only of the things HE wants to tell u.

[@ibrahimbinkasim7419]

From the thumbnail, I thought I saw Andy Nykas from Brampton

[@Vectorous]

Chicken and bacon sub today my fellow lunch time den watchers… Shame it’s another old episode though

[@sammcmillan5960]

Marks and Sparks chicken and bacon pasta salad for me

[@sida5092]

Co-op meal deal mate 👌

[@cormac2515]

Chicken and brocoli for those gains 💪 😂

[@chrismoir1253]

Tesco meal deal 😋👌

[@alistairmacgregor1456]

he should just open more base branches not franchise

[@khaderabdi5574]

I love this show and I am coming soon

[@Jehannum2000]

Wow. You must really love it.

[@spymondromania7104]

We have something similar in România, this kind of TV show, but at us is named the empire of lions.

[@daisyfry7902]

Chips and beans my lunch today, Den friends

[@RockyDave]

Chip butty. Then pancakes with golden syrup.

[@soilhands7853]

beef chili beans and rice

[@daisyfry7902]

@@RockyDave very nice

[@thealien_ali3382]

I had a big black man's Sausage in my batty

[@RockyDave]

Most confusing pitch.

[@dwaynelowery5808]

A big deal of money for a PART of the thing that is for sell?

[@Thisisloco1]

Bacon, kimchi and cheese toastie today

[@wallywombat164]

She is looking for a way out.

[@jamesheath7601]

5:17 😂

[@nurafya24]

0:26 She got exited thought someone was pitching cigarettes lighter fluids

[@Aman-786]

Are these old episodes?

[@davidmellish3295]

Yes ,about 10 years old

[@darrenbudgen966]

Wow my big man Dom smashed it! Business now worth 50 mil! Mans a boss!

[@deterpare8154]

It’s worth $500mil

[@jimbosaul3996]

@@deterpare8154 its worth $5 Billion !

[@b-dogs1038]

Thanks for the info . I’m just about to email him for a small loan

[@RockyDave]

@@jimbosaul3996 That was over half an hour ago. How many billions now?

[@NatureNavigator783]

@@RockyDaveOVER 9000!!!

[@mojojojo3796]

Hilary loves her Microsoft access databases

[@carlt9265]

What was he thinking 😭😭 kept the bigger turn over company quiet

[@ThePrimeMinisterOfTheBlock]

I feel sorry for the poor guy, he's trying ..

[@DoesHeroEdit]

Im Oat - Duncan

[@YOTD777]

RIP Hilary Devey

[@hotbot4219]

Peter has less hair here

[@FilmMakerJose]

Oh by the way I forgot to say I made a few million last year 🤣 remind me not to open a business that sells food. I don’t want him knocking on my door

[@arelentlessseeker]

Rice and daal, fellas.. Cheers!

[@edwardsroba]

It makes me laugh how the dragons think if they chuck some money at something, they can automatically compete with a guy who has been doing it for 15 years. Not a chance

[@ryanjoned9582]

Danny devitos order brother

[@munkley123]

Lunch crew

[@Mathewmartialart]

sounds like a pyramid scheme hes either resigned or the companies have dissolved from 20 companies in the past 23 years

[@DerpBane]

Chipotle chicken bites and onion rings 👌 mandatory pint, too

[@benjaminashlock3682]

Hilary is the GOAT what a legend

[@gygaxthecat2448]

dwaaamn, structure is just poor.

[@RockyDave]

...and confusing.

[@hamza361]

Imagine the greed from Peter Jones and the other dragons if he mentioned his 4.5 million turnover business from the start. They would have stolen his business and used their usual tactics “we have contacts and expertise” to try and win it.

[@jack-a-lopium]

It's crazy... why don't they ever offer up part of the successful business? I know there have been a few who did do that, but awful when not, it's so disingenuous.

[@harry8912]

He’s clearly a good business man but he’s trying to open up a new front which he has no knowledge about and making bad moves can easily make him bleed cash from his other healthy businesses.

[@darkvision5648]

They messed it up, immediately trying to laugh and giggle amongst themselves, he should of cut it short himself, it was very obvious early on they were just lengthening it out for TV.

[@toniroberts8117]

I just LOVE DEBORAH!!! Lol. She was perfect in this. ❤️

[@ianoian1]

He might have done up his collar and tie before he came into the Den. He's looking so scruffy!! Maybe it's a reflection of his business mindset!!

[@Firedancer100]

Ethereum

[@positivethinker9840]

This guy is a chancer, would hate to do any business with him, he an example of someone who takes someones money and runs away.

[@user-hm6nd8rk2d]

oven cleaner

[@ellekay4758]

I mean, rookie naïvety on his part 🙄

[@onlyme219]

This dude wants his cake and eat it, even I could see that

[@re7416]

I think he definitely ate it....😋😅

[@noahbawdy3395]

He brings the other company up after all but one Dragon went out ? What is with this guy ?

[@gorillaau]

Sounds like he didn't practice the pitch in front of someone else before hand, friend, somatic partner, another business manager. It's difficult to see exactly what he was selling that's unique to his franchise.

[@jasperpike242]

Setting up a franchise with totally unknow capabilities of the franchisees. Bet Mc Ds put them through rigerous training, no mention of that.

[@stephenturner6075]

The guy clearly knows how to set up and run a successful business but this idea is a complete load of nonsense.

[@ilLOLminati]

Lamb curry today, spicy

[@RockyDave]

Want it!

[@bozidar.dimovski]

Reconditioned shiftyness, the nerve of some people, he got a good grilling on his own re-conditioned catering and cooking equipment..."I'm out!

[@Redemption4U]

Lol

[@richardworaker8090]

I just kept looking at Jenny drifting away after sipping her Valium filled water 🤣

[@Therealderry433]

I think you're on the valium, Jenny?

[@user2kffs]

Jenny was already out in this one

[@timgstar3585]

Theo faeces isn't the sharpest tool in the box now is he lol

[@HIOP0]

NO, BUT HE SURELY ENVIES YOUR HUMOUR AND RAZOR SHARP WIT, WHILE CONSOLING HIMSELF WITH HIS FINANCIAL SUCCESS...

[@timgstar3585]

@@HIOP0 you keep telling yourself that buddy or should I say BUDDY ..What a plumb lol

[@drips1030]

Clearly sharper than you 🤣

[@timgstar3585]

@@drips1030 you think his intelligence and wit got him to this point ? ok buddy lol

[@anthonylong5941]

@@HIOP0 do you think you are an angry person

[@thickymcghee7681]

I like how the "Dragons" claim the entrepreneur's experience and product knowledge and already setup organization are not important, and anyone else could do it, BUT - when it comes to themselves they demand a premium because of the "wealth of knowledge and experience" they bring to the table - HAHA!

[@lukesworshipgearreviews8171]

Because they're some of the most successful in the entire country. It's like comparing a amateur to an expert. Both have experience but one has much more.

[@underscoreellipsesdothyphe1563]

@@lukesworshipgearreviews8171 to be fair though they probably only became rich through this .. most of them run chains like gyms or it or telecommunications companies .. the majority of their money probably came through their contract with Dragons Den and the BBC and the ability to invest in thousands of potential people like reggae reggae sauce, probably not from their own business (they were probably millionaires or close to it , but pretty much everyone's a millionaire nowadays unless you choose to be poor like me). What I think governments should do is give everyone 1million then see what happens. Then people can't complain that they have no choice to do anything and can't complain about the disparity between rich and poor. People will then do things for pleasure and passion instead of for cash - grab reasons and not ruin things I like because of their greed (art, animals, music, cinema)

[@GrantGryczan]

@@underscoreellipsesdothyphe1563 Alright, sounds like you didn't take an economics class in high school. If you give everyone a million dollars, then that causes inflation and ruins the value of money, which doesn't help anyone. (And if you don't know what inflation is then you really are not qualified to make claims like that, no offense.) Also, "pretty much everyone's a millionaire"? Really? Can you cite your source on that?

[@tenken103]

Dudes tie is distracting.

[@thestarshavefallen]

I can't stand this guy the bloody cheek!

[@AutoholicsDriveThru]

Anyone else having a dump watching this?

[@stevestaff7425]

Yes

[@free_gold4467]

Yes, in my pants.

[@bash547]

I wish… but I’m constipated.

[@ayobamiolaniyi9789]

Yeahhhh

[@nestessary]

Foot long subway and 2 cookies for me, sausage rolls in a couple hours den friends

[@TheManInBlueFlames]

No, you _CANNOT_ have a second business! You can't have a livelihood! You _CANNOT_ under any means have a *life!*

[@Mogamishu]

Based!

[@TheJayMarsh]

@Tom Big difference between owning a small share in a company and running one day-to-day.

[@user-xn2hf9re8r]

some of the pitchers are so thick and arrogant

[@ewenmacpherson6253]

He’s a conman

[@davidmellish3295]

Total and utter scammer

[@re7416]

It's the shiny suit and slick, quick talking wot told it to me...😅

[@kunanavathanamnavaratanam5728]

he is a pure scam

[@Ijeoma911]

1044th person

[@user-hm6nd8rk2d]

the arrogance of these dragons

[@aiden1371]

First

[@Krakanakis]

Well done buddy, we're all proud of you

[@AmazonPPCManagerFreeAudit]

You won million $ here you go LMAO

[@niftysin]

Sux to be the rest of us 😭

[@howiieb]

I'm out

[@Grumbo91]

Congrats Aiden

[@bigdadddyd123]

I love how this show is poor man’s shark tank. I’m not saying these millionaires are nobodies I’m just saying this because they act like they have clout but does anybody know who any of them are? Flame me in the comments if you want but I’m not trying to start a war.

[@magikman481]

I’ve never heard of any of the people on shark tank

[@jarednil69]

Lol there's many people in the world you've never heard of.

[@joedwyer3297]

What even is shark tank