"What Makes You Think You're Designers?" | Dragons' Den

Chris Rea and Tom Carson were next into the Den to pitch their clothing brand aimed at youngsters. They're seeking a £75,000 investment in exchange for 15% of their business.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Clothing #BusinessPitch

[@TechBaffle]

With names like Chris Rea and Tom Carson they could create 'Reason' - clothing with a purpose?

[@withgoddess]

Brilliant!!!

[@fastfoxblox]

Reason is already a brand I think

[@tanvirhussain8763]

Which would have made it a great reason for investment

[@rippawallet]

Christopher Reason sounds like a designer brand tbh

[@Legitti]

Don't give them any free ideas

[@sexpeare8947]

" onesie boys " LMAO the commentator is doing his job 10/10

[@freezasama5802]

The thumbnail is soo perfect Duncan waering a jacket and asking them if they think they're designers pure brilliance

[@anubusx]

Touker would've offered them office space.

[@colmwhateveryoulike3240]

Lol yeah

[@Only1SapphireDiamond]

@@anubusx Touker would have whipped the zipper 😂🤣 he’s accident prone

[@Devils-advocate78]

So he's selling these at £59.99 and claims that to be half the price of his competitors which means the next cheapest onesie on the market is £120. I have never, ever seen a onesie priced at over a hundred pounds so I would love to know where they are doing their market research. I'm so over idiots like this that think they can iron a logo onto the front of some pre made fruit of the loom crap and call themselves fashion designers. It's embarrassing

[@dawnmathwin6126]

I couldn't believe they said 60 quid either I was expecting about £12 maybe £20 max after their claims of been half the price of others.

[@gamewithadam7235]

I love fruit of the loom for being cheap lol. Not expensive.

[@kaj661]

A bit dramatic to say embarrassing. Maybe it's better quality, plus it's custom. You don't know

[@jreverie7018]

Guys these episodes are decades old, yes current prices will be cheaper now

[@roseedge5626]

£59.99 and then market it to uni students who notorious for having no money? They don't even know their target audience.

[@chris56269]

Debra talking about how they lose their hip and trendy identity with a Dragon on board. 8:04 Fear not kids, it's the Professor of Dragonomics himself Big D Banna--Time!

[@gmarz9611]

I was all onboard until they said the price. Onesies are super popular at Uni, but people buy them for like £20 max from Primark. They would have been better going cheap and cheerful and then lots of designs and colours and said students will want them all.

[@johnt6022]

agree

[@TheManInBlueFlames]

But that's the price now. This is not 2022 in the episode.

[@gmarz9611]

@@TheManInBlueFlames nope I went to Uni 10 years ago, that was the price then. This episode is probably 15 years old, so them being expensive makes it even worse

[@dakshkapoor8028]

The prices for buying fabric and shipping have increased. So, if they reduce the prices then how will the make profit??

[@Sam-xq8xh]

​@@gmarz9611 Going by what they said "the 2011 onesie craze" I'd say this episode was at the earliest filmed 2012, so at most 10 years old

[@HK_Musician]

So it's the past Dragon, Simon Woodroffe, who owns Yo Sushi and the trademark YO.

[@ianlister7333]

I dont believe this brand ever hit the big time, like Superdry or Jack Willis, but I do fear the shelf life of university brands. Give them 4-5 years, and few fresh intake of students, and there be a hot new brand, looking to sell to the freshmen students.

[@RealRushinRussian]

These are all very old videos (2013 in this case). From wikipedia: Deal Failed Young Ones declined the investment after filming, stating they felt Bannatyne did not share their creative direction for the business.

[@kierandesouza7678]

it net worth minus 31 k

[@TheManInBlueFlames]

There have been trends that have lasted for a long amount of time and in terms of brand, you only need it to hit once to get a big hit.

[@TheManInBlueFlames]

Onsies are very popular even today.

[@oliveryoung6845]

Make money and move on never hold on to a dying trend

[@HZEditsYT]

Duncan's got drip

[@DeadChemic]

And you are right

[@cupidwxings]

Drippy Duncan

[@BenjaminGoose]

He's dripping? What?

[@BenjaminGoose]

Do you mean precum?

[@jb-nn8sk]

What does that actually mean?

[@JAZIBKALEEM]

8:02 Most important part of the pitch.

[@Redtruck162]

I know he did take 40 percent but Duncan is usually pretty fair, I read that by 2019 he had sold back all of his den investments back to the original companies. I hope those guys made it work with him

[@colemachin1606]

Update, they founded a field hockey equipment company, Y1 that seems to still be doing well. The holding company they formed to own it has like 600k in the bank in 22

[@elastronaute1198]

They should have come back with the offer to be equal partners... 33.33% each - Duncan would have been happy to keep them incentivised but also it would have given them 10% more each. It's a fair deal and I believe he'd have compromised on that basis.

[@dopamine-87]

Suprised i didnt hear them hustle Duncan down to 33.33% Equal ownership between the 3 of them would have made sense

[@chazkdarwin3875]

Logical idea, but unfortunately it didn’t come to mind under pressure.

[@peterachilles9346]

they shouldve countered with 33.3% so they all have equal share

[@TheAazah]

He wasn't going down to 30% he was clear he wanted 40. He wasn't budging

[@TOM-C.]

I was thinking the same, equal partnerships. They should have tried at the least, but like Aaron said, highly unlikely he would have accepted less than 40%!

[@keepingitwild5994]

That's exactly what I was thinking - a third each.

[@ashleybrooke2087]

I miss cheeky Duncan sometimes.

[@b-dogs1038]

I’ve never seen Kelly too interested in anything?

[@Jack_Gretchen]

She is so dull, her laughing at the start of the video really surprised me because I think it is the only time I have seen her smile

[@sage6336]

Sol Campbell

[@matthewbromilow4550]

Is it only me that hears the thuglife music when Duncan puts the sunglasses on

[@JeremiahEcks777]

Kelly thought the Onesie would last... I actually like Kelly but she wasn't right there. Nobody wears Onesies now.

[@edwardrawn8157]

Clear-headed, well-prepared young men. Great pitch! Wish them the best of luck.

[@colmwhateveryoulike3240]

I'd suggest Y1s but that's a bummer. Shows how crucial it is to check all that beforehand.

[@ahsanarifeen7827]

Seems like university companies have the most potential, mainly because the founders are more likely to be like minded individuals surrounded by people who they can naturally uptake ideas from, all you really need is to create a brand that appeals to those people ur surrounded by.

[@peterreber7671]

There is something incongruent in the suits they wear and in that they wear suits to promote their anti-formal wear. The whole pitch has a disturbing and unreal quality about it.

[@gaaraxnaru]

They had to or Peter would lambast them for not taking it seriously.

[@hughm1383]

The taller one has incorrectly fastened his buttons (bottom one should never be fastened), so the look was probably undone in the eyes of Peter, Deborah and Kelly.

[@dtz1000]

They look like they are there to take advantage of a short term trend. They are probably doing something completely different and unrelated now.

[@CrewGonWild]

Never knew Simon Woodruff owns YO Sushi, or that he has everything YO and YO! trademarked 😮

[@evo5dave]

Yep. He was a dragon in the very first series. Think he sold Yo! though

[@montelvontaviouspore]

Yeah he owns all of it... very wealthy and successful individual. He didn't make any deals in the first season so they got another dragon to replace him

[@Hutchyy]

@@montelvontaviouspore He did make a deal, the truffle farm guy, but it fell through after the show

[@cekojuna6930]

@@montelvontaviouspore Thought he left because the Dragon’s Den turned into a battle of Egoes rather than helping entrepreneur with credible businesses. At least he is much better than Doug Jenkins. Also the track records I found out is that if they invest too little, they at best have 2 seasons.

[@montelvontaviouspore]

@@Hutchyy meaning he didn't make any deals in the end

[@PJ-uc4ml]

Duncan is a good carricter and is a very funny man when he wants to be!!

[@TheZerok666]

What happened to the Onesie Boys after the Den: They decided to decline the offer after the show. The YoungOnes company status shows that it's been dissolved on August 17th 2021. Interestingly, their website is still operational! Not only that, but it also has a "Copyright 2022" on it, and their Instagram account is still making posts. Through their website, I've found out that they have a company called "Y1 Sport" now, so it seems that they've just consolidated everything under it. Don't quote me on that, I just spent 10 minutes doing a google search.

[@AshNikkosWife]

Someone else said something similar so I’m inclined to believe y’all.

[@frontman1977]

Is that Liam Neeson and Hugh Grant?

[@vivelajonny]

No, it's not

[@vishk123]

They needed some Touker time…

[@murtaza-6]

No one: Touker: OFFICE SPACE AND MARKS & SPENCERS

[@georgiematthias1297]

i love that peirs and duncan just chilling in their onesies 😆

[@76-UVB]

3:57 the same question could be asked of Kelly Hoppen.

[@mrgoodwrench8181]

"Fashion is abhorrent, because it must change continuesly." Albert Einstein.

[@jaranarm]

Duncan's Den

[@ameliashostak4764]

I don't even know what day it is, I started watching a few days ago and haven't moved since!! Def new sub here, and SO glad to be here.

[@ShoppingwithRina]

Well done for them

[@BenjaminGoose]

That guy sure "feels" a lot of stuff.

[@ianbermingham9047]

He talks pure 💩

[@treeoftrees7523]

I like these two ambitious young men

[@jb-nn8sk]

I don't

[@raymac5235]

Piers onesie was pretty cool.

[@BeastTheMadness]

Didn't know the dude owned the word "yo" 😱

[@ZolaChiana]

I actually like the wood style sunglasss tbh

[@magusxxx]

A clothing company called The Young Ones? Who's the CEO? Rick, Vivian, Neil or Mike?

[@danieltomkins2372]

I know these lads personally/ they still live at home with their mums

[@samedz3966]

Do you really?

[@colmwhateveryoulike3240]

Pull the other one.

[@stevesalt8003]

🐂 💩

[@colmwhateveryoulike3240]

@@legalcams Yeah I doubt they really know them but if so then you're right. I'd hate to think like that.

[@hollyro4665]

Why doesn’t that surprise me Not in a cruel way just in a, they remind me of those guys their age I know that still live with their mums. Probably spend more on their weekends then they’ve put into savings

[@TheKING-il3dx]

Has kelly ever invested in anything??

[@Jack_Gretchen]

She should really invest in a personality..

[@iranicus3393]

8:07 cool Duncan

[@mauricetaylor209]

Debs rolling bogeys again.

[@jakeplumber1373]

"High quality onezie" oh boy....

[@darryljones8369]

Their biggest mistake was not asking what universities the dragons went to

[@neteruhathor]

I knee that Yo was gonna be a problem.. 🤣🤣

[@polymakegames]

I would tell my homie that his dad isn't a dragon, so let's send it.

[@Orochi_001]

What makes Kelly think she’s an investor?

[@keithhodgson6489]

@Ministry Of Holiness Yes but she nees to get it out of the bank to invest!

[@ifwecouldvote]

Check out the snazzy suits on these young lads! Definitely a pair of high-class fashionistas.

[@carforumwanker]

they look like oxfam rejects

[@Rusmiester]

Students wont worry on the whole about a dragon investor, the look, feel and price point will be more important

[@clivepereira123]

Lunch time!

[@mustangsally5426]

What is everyone eating this Sunday dinner time?

[@dash9130]

pizza lmao perfect timing

[@mv3380]

Pizza

[@ryanjoned9582]

Nothing on a come down from fet

[@RS-xq6je]

F*ck all I'm skint two days til payday tho

[@RockyDave]

Steak pie and chips.

[@967mviews2]

Liam Neeson must have used a few bottles of Oil of Ulay before entering the Den. 🤔 😄

[@spacies8882]

there is ''young ones'' clothing for sale now, but not selling onsies

[@stuffthings3728]

The 2 lads are making a clothes brand . But they borrowed their dad's suits for the pitch.

[@johnt6022]

They were attracted to the money and didn't think it through before accepting the offer. 40% ????????

[@Englishham]

Chris Rea I heard he was driving home for Christmas

[@horusreloaded6387]

So there is a thing called onesie.

[@AshNikkosWife]

In the US they are quite common.

[@malabrinetica]

Great entrepreneurs, these guys are destined for something big!

[@cl1cka]

Or to become scam artist. You know the type "I am making millions on the internet - why aren't you. Buy my course and find out how!"

[@gangsterpenguin1440]

@@cl1cka they beomce Y1 hockey one of the biggest and major supplers worldwide

[@jamest3336]

60£ isn’t affordable hahaha

[@treeoftrees7523]

What does overhead mean?

[@mariannecooper5178]

Costs and expenses before profits

[@jochenheiden]

Does anyone know how this company faired? Asking for 2023.

[@cianan7590]

The company rebranded into a very successful hockey company named "Y1" and are doing very well.

[@jarednil69]

Good looking guys

[@noahbawdy3395]

Is that guy wearing blush ?

[@oneheadlight8000]

Fits this generation well.

[@rcl8793]

Surprise: Kelly isn't interested

[@logangallagher7050]

What does Kelly know about design and fashion, her hair style went out in the 70's.

[@Ken-P]

According to their Facebook page the lads decided after the show that they did not want to give away 40% of the company and pulled out of the deal with Duncan Bannatyne. Although the company (YoungOnes Apparel Ltd) was dissolved in 2021 Chris Rea and Tom Carson together with other shareholders are still trading under the names of Y1Sport Ltd and Y1Group Ltd, they appear to have taken the advise of the dragons and changed the logo from YO to Y1 and Y|1.

[@biggernworse300]

They could have just added an '' 's" to YO

[@SolaScriptura-n-cats]

I could see Billie Eilish wearing one of these getups. 😂

[@N0RM0jn]

the deal didn't go through

[@S-rn6xn]

So Duncan now owns more than each of they do. 33.3 max you should give away

[@djfriskyd1857]

I like Peter Jones and Reggae Reggae sauce.

[@Conannnnn]

I feel like Kelly is all talk. Jenny 2.0.

[@ancientanomalies]

Young Liam Neeson lookalike 😮

[@richardanthonygilbey]

Let’s hope these lads make it on their quest for stardom

[@ThePrimeMinisterOfTheBlock]

I'm fairly sure you're just a onesie company

[@moist.teabag]

should have have said 33.3% and be equal partners

[@onlyme219]

I don't need others to dictate what I wear, I can do that myself. It's called free will, very sad pitch in my humble opinion, and surprised they got a dragon

[@anubusx]

Fight the system.

[@CalopsitaVanderbilt1911]

@@anubusx with an onesie

[@onlyme219]

@@legalcams Really, What youtube comment was that then?

[@saintjimmy456]

But you are being told what to wear, through advertising, fashion and availability, just like the rest of us. Unless you make your own clothes?

[@Aarron-io3pm]

The student models look like they're being held at gunpoint

[@Porschession]

11:34 „I‘m out“ are actually three words

[@rockstopsthetraffic]

"aKsHuAlLy..."

[@graykobain6001]

Lol no

[@topherman420]

They are banking everything on some random reviews. Onesies are comfortable but its a niche area of clothing.

[@theflyingdutchman1301]

"I feel, i feel, i feel and i feel" ur cocky and over confident but not experienced enough to understand they dont care about ur feelings when ur standing there, luckely you have a Duncan who can see passed ur flaws unlike the others.

[@IRISHBUTCHER]

They ended up not taking duncans money

[@cameronemmanuel2426]

I knew YO was gonna be an issue the second I saw it…

[@prinzbeutaux8169]

Pretty far reaching that companies can trademark just 2 English letters side by side 🤷🏼🤦🏻‍♂️

[@gamewithadam7235]

Was great to see Simon Woodroffe make a reappearance here.

[@Otw43000]

Keren

[@SuperNuclearUnicorn]

Whoops, turns out onesies were just a fashion fad

[@bobobahia]

Biggest secondhand embarrassment I’ve ever experienced

[@matt5802]

4.38 sense of humour malfunction

[@paullambert8701]

Can't use "YO"? How about "Y1s"?

[@heroking]

they gave too much

[@royfr8136]

NO STUDENT IS GOING TO PAY £59.99

[@uriituw]

Why are you shouting?

[@dozermox9785]

The company is now worth $1

[@simonhool3073]

They changed the name and dissolved the old company

[@jb-nn8sk]

They are now millionaires...I read that today.

[@simonhool3073]

@@jb-nn8sk They aren’t

[@hollyro4665]

@@jb-nn8sk if they are I have a feeling it’s on the back of their hockey careers

[@iamlegend68]

Poor negotiation tbh. They could've said lets be equal partners and given away 33.3% instead of 40% which I'm sure Duncan would've accepted.

[@dtz1000]

They didn't accept the deal anyway.

[@WaterFlame957]

These guys are cute!!! 😍😍😍😍

[@uriituw]

What?

[@watchtellyinuk]

At 11:35 ... she says she's about to say those TWO words. I'm out. Which in reality is I AM OUT. 3 words.

[@Kris_Aalst]

Another deal made on camera that never happened in real life. Can't mention my source or my comment automatically gets deleted. But check their Facebook page and you'll find confirmation.

[@anubusx]

Jenny: "I like more than one type of clothing to wear. I'm out."