"What Makes You Think You're Designers?" | Dragons' Den

[@freezasama5802]

The thumbnail is soo perfect Duncan waering a jacket and asking them if they think they're designers pure brilliance

[@anubusx]

Touker would've offered them office space.

[@colmwhateveryoulike3240]

Lol yeah

[@Only1SapphireDiamond]

@@anubusx Touker would have whipped the zipper 😂🤣 he’s accident prone

[@techbaffle]

With names like Chris Rea and Tom Carson they could create 'Reason' - clothing with a purpose?

[@withgoddess]

Brilliant!!!

[@fastfoxblox]

Reason is already a brand I think

[@tanvirhussain8763]

Which would have made it a great reason for investment

[@rippawallet]

Christopher Reason sounds like a designer brand tbh

[@Legitti]

Don't give them any free ideas

[@chris56269]

Debra talking about how they lose their hip and trendy identity with a Dragon on board. 8:04 Fear not kids, it's the Professor of Dragonomics himself Big D Banna--Time!

[@Devils-advocate78]

So he's selling these at £59.99 and claims that to be half the price of his competitors which means the next cheapest onesie on the market is £120. I have never, ever seen a onesie priced at over a hundred pounds so I would love to know where they are doing their market research. I'm so over idiots like this that think they can iron a logo onto the front of some pre made fruit of the loom crap and call themselves fashion designers. It's embarrassing

[@4nni1233l]

I couldn't believe they said 60 quid either I was expecting about £12 maybe £20 max after their claims of been half the price of others.

[@gamewithadam7235]

I love fruit of the loom for being cheap lol. Not expensive.

[@kaj661]

A bit dramatic to say embarrassing. Maybe it's better quality, plus it's custom. You don't know

[@jreverie7018]

Guys these episodes are decades old, yes current prices will be cheaper now

[@roseedge5626]

£59.99 and then market it to uni students who notorious for having no money? They don't even know their target audience.

[@ianlister7333]

I dont believe this brand ever hit the big time, like Superdry or Jack Willis, but I do fear the shelf life of university brands. Give them 4-5 years, and few fresh intake of students, and there be a hot new brand, looking to sell to the freshmen students.

[@RealRushinRussian]

These are all very old videos (2013 in this case). From wikipedia: Deal Failed Young Ones declined the investment after filming, stating they felt Bannatyne did not share their creative direction for the business.

[@kierandesouza7678]

it net worth minus 31 k

[@TheManInBlueFlames]

There have been trends that have lasted for a long amount of time and in terms of brand, you only need it to hit once to get a big hit.

[@TheManInBlueFlames]

Onsies are very popular even today.

[@oliveryoung6845]

Make money and move on never hold on to a dying trend

[@gmarz9611]

I was all onboard until they said the price. Onesies are super popular at Uni, but people buy them for like £20 max from Primark. They would have been better going cheap and cheerful and then lots of designs and colours and said students will want them all.

[@johnt6022]

agree

[@TheManInBlueFlames]

But that's the price now. This is not 2022 in the episode.

[@gmarz9611]

@@TheManInBlueFlames nope I went to Uni 10 years ago, that was the price then. This episode is probably 15 years old, so them being expensive makes it even worse

[@dakshkapoor8028]

The prices for buying fabric and shipping have increased. So, if they reduce the prices then how will the make profit??

[@Sam-xq8xh]

​@@gmarz9611 Going by what they said "the 2011 onesie craze" I'd say this episode was at the earliest filmed 2012, so at most 10 years old

[@colemachin1606]

Update, they founded a field hockey equipment company, Y1 that seems to still be doing well. The holding company they formed to own it has like 600k in the bank in 22

[@Redtruck162]

I know he did take 40 percent but Duncan is usually pretty fair, I read that by 2019 he had sold back all of his den investments back to the original companies. I hope those guys made it work with him

[@elastronaute1198]

They should have come back with the offer to be equal partners... 33.33% each - Duncan would have been happy to keep them incentivised but also it would have given them 10% more each. It's a fair deal and I believe he'd have compromised on that basis.

[@HK_Musician]

So it's the past Dragon, Simon Woodroffe, who owns Yo Sushi and the trademark YO.

[@Dopamine-87]

Suprised i didnt hear them hustle Duncan down to 33.33% Equal ownership between the 3 of them would have made sense

[@chazkdarwin3875]

Logical idea, but unfortunately it didn’t come to mind under pressure.

[@peterachilles9346]

they shouldve countered with 33.3% so they all have equal share

[@TheAazah]

He wasn't going down to 30% he was clear he wanted 40. He wasn't budging

[@TOM-C.]

I was thinking the same, equal partnerships. They should have tried at the least, but like Aaron said, highly unlikely he would have accepted less than 40%!

[@keepingitwild5994]

That's exactly what I was thinking - a third each.

[@HZEditsYT]

Duncan's got drip

[@DeadChemic]

And you are right

[@cupidwxings]

Drippy Duncan

[@BenjaminGoose]

He's dripping? What?

[@BenjaminGoose]

Do you mean precum?

[@jb-nn8sk]

What does that actually mean?

[@edwardrawn8157]

Clear-headed, well-prepared young men. Great pitch! Wish them the best of luck.

[@colmwhateveryoulike3240]

I'd suggest Y1s but that's a bummer. Shows how crucial it is to check all that beforehand.

[@ahsanarifeen7827]

Seems like university companies have the most potential, mainly because the founders are more likely to be like minded individuals surrounded by people who they can naturally uptake ideas from, all you really need is to create a brand that appeals to those people ur surrounded by.

[@b-dogs1038]

I’ve never seen Kelly too interested in anything?

[@Jack_Gretchen]

She is so dull, her laughing at the start of the video really surprised me because I think it is the only time I have seen her smile

[@sage6336]

Sol Campbell

[@ashleybrooke2087]

I miss cheeky Duncan sometimes.

[@ameliashostak4764]

I don't even know what day it is, I started watching a few days ago and haven't moved since!! Def new sub here, and SO glad to be here.

[@JeremiahEcks777]

Kelly thought the Onesie would last... I actually like Kelly but she wasn't right there. Nobody wears Onesies now.

[@TheZerok666]

What happened to the Onesie Boys after the Den: They decided to decline the offer after the show. The YoungOnes company status shows that it's been dissolved on August 17th 2021. Interestingly, their website is still operational! Not only that, but it also has a "Copyright 2022" on it, and their Instagram account is still making posts. Through their website, I've found out that they have a company called "Y1 Sport" now, so it seems that they've just consolidated everything under it. Don't quote me on that, I just spent 10 minutes doing a google search.

[@AshNikkosWife]

Someone else said something similar so I’m inclined to believe y’all.

[@JAZIBKALEEM]

8:02 Most important part of the pitch.

[@matthewbromilow4550]

Is it only me that hears the thuglife music when Duncan puts the sunglasses on

[@76-UVB]

3:57 the same question could be asked of Kelly Hoppen.

[@peterreber7671]

There is something incongruent in the suits they wear and in that they wear suits to promote their anti-formal wear. The whole pitch has a disturbing and unreal quality about it.

[@gaaraxnaru]

They had to or Peter would lambast them for not taking it seriously.

[@hughm1383]

The taller one has incorrectly fastened his buttons (bottom one should never be fastened), so the look was probably undone in the eyes of Peter, Deborah and Kelly.

[@dtz1000]

They look like they are there to take advantage of a short term trend. They are probably doing something completely different and unrelated now.

[@Yamesy]

@@dtz1000 You were spot on

[@frontman1977]

Is that Liam Neeson and Hugh Grant?

[@vivelajonny]

No, it's not

[@jaranarm]

Duncan's Den

[@georgiematthias1297]

i love that peirs and duncan just chilling in their onesies 😆

[@vishk123]

They needed some Touker time…

[@murtaza-6]

No one: Touker: OFFICE SPACE AND MARKS & SPENCERS

[@CrewGonWild]

Never knew Simon Woodruff owns YO Sushi, or that he has everything YO and YO! trademarked 😮

[@evo5dave]

Yep. He was a dragon in the very first series. Think he sold Yo! though

[@montelvontaviouspore]

Yeah he owns all of it... very wealthy and successful individual. He didn't make any deals in the first season so they got another dragon to replace him

[@Hutchyy]

@@montelvontaviouspore He did make a deal, the truffle farm guy, but it fell through after the show

[@cekojuna6930]

@@montelvontaviouspore Thought he left because the Dragon’s Den turned into a battle of Egoes rather than helping entrepreneur with credible businesses. At least he is much better than Doug Jenkins. Also the track records I found out is that if they invest too little, they at best have 2 seasons.

[@montelvontaviouspore]

@@Hutchyy meaning he didn't make any deals in the end

[@PJ-uc4ml]

Duncan is a good carricter and is a very funny man when he wants to be!!

[@mrgoodwrench8181]

"Fashion is abhorrent, because it must change continuesly." Albert Einstein.

[@treeoftrees7523]

I like these two ambitious young men

[@jb-nn8sk]

I don't

[@Rusmiester]

Students wont worry on the whole about a dragon investor, the look, feel and price point will be more important

[@raymac5235]

Piers onesie was pretty cool.

[@polymakegames]

I would tell my homie that his dad isn't a dragon, so let's send it.

[@TheKING-il3dx]

Has kelly ever invested in anything??

[@Jack_Gretchen]

She should really invest in a personality..

[@BenjaminGoose]

That guy sure "feels" a lot of stuff.

[@ianbermingham9047]

He talks pure 💩

[@danieltomkins2372]

I know these lads personally/ they still live at home with their mums

[@samedz3966]

Do you really?

[@colmwhateveryoulike3240]

Pull the other one.

[@stevesalt8003]

🐂 💩

[@colmwhateveryoulike3240]

@@legalcams Yeah I doubt they really know them but if so then you're right. I'd hate to think like that.

[@hollyro4665]

Why doesn’t that surprise me Not in a cruel way just in a, they remind me of those guys their age I know that still live with their mums. Probably spend more on their weekends then they’ve put into savings

[@Zola_6]

I actually like the wood style sunglasss tbh

[@BeastTheMadness]

Didn't know the dude owned the word "yo" 😱

[@darryljones8369]

Their biggest mistake was not asking what universities the dragons went to

[@Orochi_001]

What makes Kelly think she’s an investor?

[@keithhodgson6489]

@Ministry Of Holiness Yes but she nees to get it out of the bank to invest!

[@mauricetaylor209]

Debs rolling bogeys again.

[@jakeplumber1373]

"High quality onezie" oh boy....

[@johnt6022]

They were attracted to the money and didn't think it through before accepting the offer. 40% ????????

[@iranicus3393]

8:07 cool Duncan

[@spacies8882]

there is ''young ones'' clothing for sale now, but not selling onsies

[@jochenheiden]

Does anyone know how this company faired? Asking for 2023.

[@cianan7590]

The company rebranded into a very successful hockey company named "Y1" and are doing very well.

[@ifwecouldvote]

Check out the snazzy suits on these young lads! Definitely a pair of high-class fashionistas.

[@carforumwanker]

they look like oxfam rejects

[@mustangsally5426]

What is everyone eating this Sunday dinner time?

[@dash9130]

pizza lmao perfect timing

[@mv3380]

Pizza

[@Ryanjoned163]

Nothing on a come down from fet

[@RS-xq6je]

F*ck all I'm skint two days til payday tho

[@RockyDave]

Steak pie and chips.

[@Ken-P]

According to their Facebook page the lads decided after the show that they did not want to give away 40% of the company and pulled out of the deal with Duncan Bannatyne. Although the company (YoungOnes Apparel Ltd) was dissolved in 2021 Chris Rea and Tom Carson together with other shareholders are still trading under the names of Y1Sport Ltd and Y1Group Ltd, they appear to have taken the advise of the dragons and changed the logo from YO to Y1 and Y|1.

[@biggernworse300]

They could have just added an '' 's" to YO

[@rinainlondon8]

Well done for them

[@Englishham]

Chris Rea I heard he was driving home for Christmas

[@LucianaGarcia85]

Liam Neeson must have used a few bottles of Oil of Ulay before entering the Den. 🤔 😄

[@stuffthings3728]

The 2 lads are making a clothes brand . But they borrowed their dad's suits for the pitch.

[@onlyme219]

I don't need others to dictate what I wear, I can do that myself. It's called free will, very sad pitch in my humble opinion, and surprised they got a dragon

[@anubusx]

Fight the system.

[@CalopsitaVanderbilt1911]

@@anubusx with an onesie

[@onlyme219]

@@legalcams Really, What youtube comment was that then?

[@saintjimmy456]

But you are being told what to wear, through advertising, fashion and availability, just like the rest of us. Unless you make your own clothes?

[@horusreloaded6387]

So there is a thing called onesie.

[@AshNikkosWife]

In the US they are quite common.

[@oneheadlight8000]

Fits this generation well.

[@Roisinblacm]

They ended up not taking duncans money

[@MarceloVolcato]

Smart guys.

[@Porschession]

11:34 „I‘m out“ are actually three words

[@rockstopsthetraffic]

"aKsHuAlLy..."

[@graykobain6001]

Lol no

[@treeoftrees7523]

What does overhead mean?

[@mariannecooper5178]

Costs and expenses before profits

[@S-rn6xn]

So Duncan now owns more than each of they do. 33.3 max you should give away

[@jamest3336]

60£ isn’t affordable hahaha

[@malabrinetica]

Great entrepreneurs, these guys are destined for something big!

[@cl1cka]

Or to become scam artist. You know the type "I am making millions on the internet - why aren't you. Buy my course and find out how!"

[@gangsterpenguin1440]

@@cl1cka they beomce Y1 hockey one of the biggest and major supplers worldwide

[@Aarron-io3pm]

The student models look like they're being held at gunpoint

[@logangallagher7050]

What does Kelly know about design and fashion, her hair style went out in the 70's.

[@ThePrimeMinisterOfTheBlock]

I'm fairly sure you're just a onesie company

[@theflyingdutchman1301]

"I feel, i feel, i feel and i feel" ur cocky and over confident but not experienced enough to understand they dont care about ur feelings when ur standing there, luckely you have a Duncan who can see passed ur flaws unlike the others.

[@neteruhathor]

I knee that Yo was gonna be a problem.. 🤣🤣

[@SolaScriptura-n-cats]

I could see Billie Eilish wearing one of these getups. 😂

[@noahbawdy3395]

Is that guy wearing blush ?

[@richardanthonygilbey]

Let’s hope these lads make it on their quest for stardom

[@rcl8793]

Surprise: Kelly isn't interested

[@Conannnnn]

I feel like Kelly is all talk. Jenny 2.0.

[@topherman420]

They are banking everything on some random reviews. Onesies are comfortable but its a niche area of clothing.

[@clivepereira123]

Lunch time!

[@jarednil69]

Good looking guys

[@Kantong5]

I think they made a huge mistake by accepting that offer.

[@peterherrington3300]

They didn't. Changed their mind after filming

[@mikemccormack8993]

once in a lifetime comes a love like this.... I need you you need me.. oh my darling can't you see......

[@TheManInBlueFlames]

_Another_ ANNOYING Piers and Kelly episode. You can see why they were axed after one or two seasons. They hardly invest and are more out than Jenny! Also, Onsies still continue to be INCREDIBLY popular.

[@prinzbeutaux8169]

Pretty far reaching that companies can trademark just 2 English letters side by side 🤷🏼🤦🏻‍♂️

[@N0RM0jn]

the deal didn't go through

[@Kris_Aalst]

Another deal made on camera that never happened in real life. Can't mention my source or my comment automatically gets deleted. But check their Facebook page and you'll find confirmation.

[@cameronemmanuel2426]

I knew YO was gonna be an issue the second I saw it…

[@SuperNuclearUnicorn]

Whoops, turns out onesies were just a fashion fad

[@bobobahia]

Biggest secondhand embarrassment I’ve ever experienced

[@watchtellyinuk]

At 11:35 ... she says she's about to say those TWO words. I'm out. Which in reality is I AM OUT. 3 words.

[@iamlegend68]

Poor negotiation tbh. They could've said lets be equal partners and given away 33.3% instead of 40% which I'm sure Duncan would've accepted.

[@dtz1000]

They didn't accept the deal anyway.

[@djfriskyd1857]

I like Peter Jones and Reggae Reggae sauce.

[@carforumwanker]

what a pair of mugs..cheap suits/shirts and poorly knotted ties . Look like cheap end estate agents

[@elizabethbower2168]

I’m obviously very naive but thought that people went to university to learn… And get a degree… Not to waste their time on so-called fashionable outfit

[@royfr8136]

NO STUDENT IS GOING TO PAY £59.99

[@uriituw]

Why are you shouting?

[@getin3949]

WHITE zippers??? No way, the camo one should have a black or dark green zipper and so on. Besides, this was a fad and it's been over.

[@Randomaccount9470]

It's not a fad they sell like crazy in winter and autumn They even world widely selling well South Africa, China ,America and EU Also no one uses them for hunting the camo is aesthetic

[@paullambert8701]

Can't use "YO"? How about "Y1s"?

[@dozermox9785]

The company is now worth $1

[@simonhool3073]

They changed the name and dissolved the old company

[@jb-nn8sk]

They are now millionaires...I read that today.

[@simonhool3073]

@@jb-nn8sk They aren’t

[@hollyro4665]

@@jb-nn8sk if they are I have a feeling it’s on the back of their hockey careers

[@stevesalt9005]

Day light robbery.

[@heroking]

they gave too much

[@Otw49.000]

Keren