"I Was Public Enemy Number 1" The Truth Behind The Media Storm With Deliciously Ella

Ella Mills is an award-winning author, entrepreneur and champion of plant based living. She was the founder of Deliciously Ella in 2012, a plant-based food & wellness platform sharing delicious ways to feel better. Although it originated as a recipe website, Ella Mills has developed the business into a restaurant, a range of plant based food products, an app, a podcast and a collection of best-selling recipe books.
Prior to starting Delicious Ella in 2011, Ella was diagnosed with postural tachycardia syndrome as well as ehlers-danlos and mast cell activation disorder, which followed four months in and out of hospital. The condition affected Ella’s autonomic nervous system and also meant she struggled with digestive issues, chronic fatigue, a series of infections and a whole host of other symptoms. After being prescribed a cocktail of medication that had no effect Ella hit rock bottom, both physically and mentally.
It was at this point that Ella looked into other ways of managing her condition and turned to whole foods, a plant-based diet, and overhauled her lifestyle.
Deliciously Ella has become a leader in the plant-based space. Together with her husband and Deliciously Ella CEO, they’ve published six best-selling cookbooks, including the fast-selling vegan cookbook ever; a lifestyle app with recipes, workouts and meditations; a central London cafe and several ranges of food products in over 7,000 stores across the UK, with customers ranging from Tesco to Boots, Waitrose and Costa.
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in this video
0.00 - trailer
0:59 - the early life of Ella Mills
4:01 - how Ella knew something was wrong with her health
6:52 - the symptoms she developed
9:26 - how her illness affected her physical and mental health
13:26 - how Ella's illness changed her university experience
19:17 - what caused Ella's lifestyle change
23:10 - the start of Deliciously Ella
24:20 - the media's response to plant based eating
28:49 - would Ella have been treated by the press differently if she was a man?
35:08 - dealing with judgement
38:09 - how Ella met her husband and moved in after a week
43:50 - Ella's mindset over her 8 year career
45:23 - how Ella evolved Deliciously Ella
49:00 - Ella's experience opening her first restaurant
53:17 - Ella closing her restaurant and the media storm it ensued
56:37 - the affects of the media storm on her employees
57:39 - Ella's biggest learnings
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