ICY BLONDE TONER BATTLE! All you need to know to create PLATINUM hair color, regardless of brand.

#hair #haircolor #bleach #blonde #tutorials #k18
Hi there
Happy New Year! I hope you've had a GREAT start to 2023 and that the festive time was all you wanted.
Let's start the year as we mean to go on with perhaps one of my favourite tutorial videos EVER. I get so many questions regarding creating the result featured in the video above, I wanted to give you as much information across as many brands as possible.
I'd love to hear from you if you enjoyed the video and if you found it helpful, let me know in the comments below...
My Instagram is FULL of hair and my day-to-day - craigsworld...
Here's the playlist of tutorials I mentioned in the video - • Hair color step-by-ste...
K18 - www.k18hair.co.uk
Foil Me - foilmefoils.co.uk
That's it for this time, to stay up to date with what's coming (I have LOTS planned!) be sure and subscribe and hit the bell icon to turn on your notifications, so you get an alert whenever I post.
I'll see you in the next one,
CX.
Track used - hypeddit.com/track/294eul

[@soyrociomellado]

Oh My god. You're splendid! I really love the way you teach. You are not only an expert, but also a good teacher.

[@theworldofcraig]

Oh goodness, thank you, that’s so kind and you’ve totally made my day!

[@pamelab5075]

​@@theworldofcraig😊

[@OllyK.K.]

Such a stunning colour and obviously beautiful model!

[@theworldofcraig]

Thank you! Yes, agreed…Ava is fabulous! Thanks for watching. 👨🏻🙏🏻🤍

[@triciaseddon4301]

All makes total sense, thanks 😊

[@theworldofcraig]

Awww, that’s great, so glad to hear it. Thanks for watching (again!) 👨🏻🙏🏻🤍

[@kelly-dl6zp]

Oh my gosh! You blew up my brain and soooo helpful!!! Ty

[@theworldofcraig]

Oh my goodness, I’m so glad my content helps. Thanks for watching. 👨🏻🙏🏻✨

[@anamariaivescu9765]

Wow! Superb!👏👏

[@theworldofcraig]

Thank you! And thanks for watching. 👨🏻🙏🏻

[@pauldavies283]

Hi Craig.. absolutely FAB U LOUS your like Harry Potter of the colour world your just a wizard😉😃 thanks a million the colour touch is a must try as have the perfect client in mind👏🏼❤️ thanks Craig 😘

[@theworldofcraig]

Awww, thank you…I’ll take the Harry P comparison, although it’s more knowledge/experience/patience, ha. I’m thrilled you enjoyed the video and will try one of the formulas…let me know how it goes. 👨🏻🙏🏻🤍

[@wardamukhtari900]

Good job love the explanation

[@theworldofcraig]

Thank you 👨🏼🙏🏻🤍

[@bethanyrose2056]

Also I am definitely using Pravana going forward for my toner

[@theworldofcraig]

The Express Toners are great!

[@Angela-wb6du]

Beautiful

[@theworldofcraig]

Thank you

[@NekoFairyLand13]

Thanks for educating us! I’m in my goal for getting icy blonde with my hair stylist. My natural hair color is black but I’ve been dyeing it copper for 8 years so we need to remove that first😅 hopefully I will get something as gorgeous as what you did! For sure #HairGoals, congratulations on that amazing job!

[@theworldofcraig]

Well, thank you for watching and for your kind words. Good luck with your colour change, EXCITING! 👨🏻🙏🏻🤍

[@jodibone6472]

Im 🤍 💜’ing your Videos @theworldofcraig❣️ Ive Not yet found on “Any” site (not referring to just your YT) the Utmost importance of starting off w/a clean palette by Ridding hair of Chemicals& “Minerals” from 🔥 associated w/ well water or the such. I realize when its time for a New/Replacement water filter NOT by Months usage or by Co.’s standards but my blonde Hair that turns so unGodly Bronze! 🫣Ive been doing my hair for YearS now as my favorite hairstylist for decade(s) passed & then his replacement retired🙄Both Men were Hairstylists I had Modeled for in Hair Shows using Chaz/Sebastian Products & (1) was “Wahl” man who’d cut Ladies hair w/Clippers! So Ive clearly seen/or had my hair. Dyed/chopped {but never added hair😏} this was clearly 90’s~preCOVID! The one thing i always lookeD for in hairstylist? For them to simply ASK “1” Very Important question.. “What type of Water do you have?!” & IF Well Water?? This IS the #1 use of a chelating (?) treatment no matter WHAT shade of Blonde sits before you. Its soo important! Even My 2yr old “true Blonde” Granddaughter gets use of “Redkens’ hair cleansing Cream” 1X a week! Its soo important! I never realized HOW damaging it IS to all Blondes 👱‍♀️ UNTIL my Best Friend had ALL of her blonde hair literally MELT while a stylist left her under a dryer w/Bleach on hair/scalp & burning like 🔥2yrs later & she still wears a Wig/hair extension. No apologies for Ruining {not ‘just’ her hair} but her confidence. This cost her $200+ to ruin her hair w/OUT any recourse or suggestions. Ive personally spent hundreds myself just buying her Hair Serums & Any growth products to help, to NO avail😢i know she needs Not wear a wig/extension as its more damaging BUT.. Its pretty bad😥 Im sorry i went off on tangent.. I Do have a question(S) among the novel written here🫤 What do You suggest for those with Heavy Mineral Build-Up (whether well water or whatever) ..I would bet lots 💵 💰 lots of hair dying/color wouldnt be so frequent IF people were aware of impact minerals cause & how to strip those chemicals/minerals. Do You have any such Water Filters & or Products you absolutely love or suggest? Ive used many clarifying Shampoos that strip more than Minerals & dry Hair. I currently use Redken Weekly & No Drying or Stripping. As You know its Hard & Timely to “Add” Hair Color while stripping of Old chemicals/Minerals. Its ALOT for us Blondes to Have to do

[@Sycosoulreaver]

Thank you!

[@theworldofcraig]

You’re most welcome…thank you! 👨🏻🙏🏻☑️

[@tovah2276]

You are a G-d Send Craig❤! You just popped up out nowhere on my YT and I wasn’t even searching for anything. I was a “Genetic Ginger” until I became ill and when my hair came back, as you might be able to see from my photo, G-d has on heck of a sense of humor and I was given PLATINUM BLONDE….I am an 11 or 10.5 depending who speaks up. I rarely need to tone as I did place a filter on my shower which make a heck of a difference as we have such hard water here 🇨🇦. I LOVE ALL 3 of your choices and have use all except Color Touch so may give that a try IF i ever do need to tone or bring it up for some reason. I am blessed and know it. For what people PAY to have Eva’s hair….oh yes doll, I AMMMMMMM very lucky and blessed!!!!! I actually had a woman ask me “WHO does your hair? I am paying hundreds every couple of months for my daughter to have your hair!” And of course being a. Nurse Practitioner I speak before I think LOL and said “G-d” and with one of the longest pauses in the history of the earth which I am thinking oh no oh no!I should not have said that……she said “Oh? I don’t know that Salon, Can you write that down?”…..Oy….🤦🏼‍♀️ So YOU keep being you and thank you for sharing that beautiful grey matter of yours and I want to marry Eva so we can brush each others hair all day❤

[@theworldofcraig]

What a lovely comment, thanks for watching and taking the time to get in touch! Love your insight, thanks for sharing…how COOL to be that blonde, wow. Yeah, Eva’s a total doll! (lol) Thanks again, you’ve totally made my day. 👨🏻🙏🏻🤍

[@sadiegeoghegan5962]

beautiful

[@theworldofcraig]

Thank you 👨🏻🙏🏻🤍

[@apwhoa7767]

Brilliant! Thank you. ❤ I find the hard part is to deal with uneven porosity. Getting that canvas even can be a struggle.

[@theworldofcraig]

You’re most welcome, thanks for watching. It’s an obvious tip but my biggest…always give yourself enough time… 👨🏻🙏🏻🤍

[@reinaequina6588]

I do too, I find the porosity additives help a bit 😊

[@Sycosoulreaver]

Thanks for the video:-)

[@theworldofcraig]

Pleasure! 👨🏻🙏🏻✨

[@fionas50life]

Finally catching up with this now I'm back from holiday. Panicked at 14 minutes in as I came back to yellow af hair from the sun and pool and I was currently sat with 010p on my hair. Came out ok though ha.

[@theworldofcraig]

Awww, thanks sweetheart….hope you had a FAB time. Hahaha, sorry about that…although you know what you’re doing.

[@user-pw1lt4ws7k]

Thank you!!! I have white/silver and recently due to using toners -- I used Ion snow cap (turn my white hair ashy grey), and tried icy white (turned my white hair cornflower blue) / used 20 vol on both. Due to I hated both colors, I had to try and go to the highest neutral blonde lift possible. It came out nice, but I loved the white/silver that was natural - now I seem to get yellow very fast, even though I use a purple shampoo (maybe it is my hard water)? I recently used Age Beautiful Top Coat Toner Pearl Blonde. Worked well, reduced the yellow in the places with it and made my silver/white brighter. I think I will try your Redken solution next. I do not want any ash in my hair. I love the white/silver look. If you have any advice, it is more than welcome. I am naturally a level 10. Thankful I found your video on this topic. Thanks again.

[@theworldofcraig]

Hi there, thanks for watching…and you’re most welcome! Sounds like you’ve had some great formulas there for sure. I would suggest making sure you have Clear in any Shades EQ Gloss formula you got for, at least 2 parts Clear - remembering the cooler (violet would be my go to for “icy”) you take hair, the deeper it looks. I have an upcoming video that has 2 icy SEQG formulas comparisons in it…

[@user-pw1lt4ws7k]

@@theworldofcraig Craig, thanks for confirming my plan and letting me know of the new content. It was such a great surprise to get such a quick response. Have a FABULOUS day!

[@theworldofcraig]

@@user-pw1lt4ws7k You are most welcome, thank you for your kind words and support!

[@rain3743]

Sorry to butt in, but I'm going to anyway. You want icy white or icy silver? I JUST made mine a white/silver, and I found the level 10Vv was TOO pigmented, but the 09V with 2 parts clear, is CHEF'S KISS!. I toned with that first. Then, I checked the result. It was a gorgeous WHITE PEARL, so I decided to try to get that SILVER pop, and just put the Watercolors Metallic Silver shampoo on for 3 minutes, and rinsed, and it is SO pretty, The Shades takes out that yellow, and the Metallic silver shampoo is so sheer, it offers a nice reflective sheen until I think it needs it again. Heat protection and rest from hot tools keep me in the Arctic foxy babe category for longer.

[@Angela-zf8sn]

Q: 😁 I have natural level 6 ashier hair. 20 v lightened foiled hair highlights that are starting to show more yellowish tones. Can I use the 9v gloss toner with 2 parts clear and get the yellowish tones out? (1 part 9v to 2 parts clear)? If possible im definitely going to suggest this to my colorist. Thank you! The different blonde shades look amazing!

[@theworldofcraig]

You sure could do - just be aware that “cooling” a blonde down will make it appear a little deeper as cooler results absorb more light. There is a playlist titled “Toning” that has some recent videos that might be helpful.

[@yanadubinina1466]

You are so handsome 💔 thank you so much for your videos!

[@theworldofcraig]

That’s very kind, thank you…and thanks for watching! 👨🏻🙏🏻

[@cazzerline]

This makes me feel like Meg Ryan ‘YES YES YES’ (I know you know the quote 😂)

[@theworldofcraig]

Hahaha, thanks for watching! 👨🏻🙏🏻🤍

[@StephanieBaker-dr7ks]

Craig, with the Redken “recipe” in the vid with Redken EQ clear and 9v, Would I be also using the Redken EQ Processing Solution? I’m sorry that I just need clarity with that. If yes, at what ratio? Thank you! You are very very WONDERFUL!!!!!

[@theworldofcraig]

Hi Stephanie, thanks for watching. So the ratio of any of the SEQG series (including Clear) to Processing Solution is 1:1 - always that ration, regardless of the mix.

[@beac8213]

Hi Craig You did an amazing clarifying treatment, i have only done bleach baths or used commercial hair strippers to remove old toners and direct dyes. Is the clarifying method more gentle? And would you ever do a bleach bath or use hair colour removers? I'm thinking of giving your formula for clarifying a go. Thanks😊

[@theworldofcraig]

Hi there, thank you and thanks for watching. If I remember correctly - I make A LOT of content - that is a form of “bleach bath”, that’s my preferred method for removing unwanted tones from the hair….it does of course depend on many factors and it’s my go-to as I know what’s been used on the hair previously. Most (not all) of the ammonia based colour removers contain some form of bleaching agent.

[@tiffanypreve8695]

I use shades EQ, and I find I’m often getting a dingy ashy look on my level 9’s. But I will admit I’m not using a 09v alone because I’ve always been afraid of getting to much violet. So I tend to add 09P too. Have you struggled in the past with the constant concern of the end result being dingy and not a beautiful ashy blonde? Any suggestions on how to be more confident when toning to that beautiful ashy color with shades EQ?

[@theworldofcraig]

Hi Tiffany, thanks for watching. So my go-to would be 9V + Clear 1:2 on a level 9 - that is if you’re def working on a 9…here’s my thoughts. All you have to “neutralise” at that level is yellow/gold - 9P has (the whole P series) grey/blue/violet. Blue + yellow = green…and grey is made from black + white, so both of those things go towards making your result “dingy”. I see folks using the P’s a lot and they are FAB but I would only use on very light canvases, in moderation or at deeper levels to cancel out orange/violet (which is what they were formulated for originally). For the purest/ZINGY blondes as in the video, don’t over think it…that’s hoping you watched the video, ha - there is all this info in there…

[@Unkn0wn1133]

Just add some N or GI to your formula and even clear as well if needed. Brightness comes from yellow so you want SOME warmth in the formula.

[@abbeygregory6189]

For the Snow White/ no pigment from a full bleached hair w slight yellow tones left behind. What shades eq toners would work best to achieve the white snow look. I have gloss, platinum and ivory pearl on hand.

[@theworldofcraig]

Hi Abbey, thanks for watching. Have a look around my channel - there’s an entire Shades EQ Gloss playlist and another all about toning, one of the videos is all about ICY blondes.

[@thelittleglazeddonut]

Literally ran out and bought the Wella 10/6. I really wanted to try the Wella T18 but I believe it's a much stronger formula due to the ammonia in it and it's a permanent hair color...not sure if that even matters lol (not a professional lol) I'm going to try the 10/6 next week. Thanks!

[@theworldofcraig]

Wahoo! That’s right, the T18 is permanent colour….I would always tone with a demi/semi if possible.

[@N0N4M30]

@@theworldofcraig shades eq is a permanent color ..

[@theworldofcraig]

@@N0N4M30 Shades EQ gloss is a demi-permanent hair colour.

[@donna8826]

For highlights that you want to tone, sometimes I hate the tiny amount of shift you get on the natural hair, so any ideas for what direct dye to use for that icy pale look.

[@theworldofcraig]

Hi Donna, thanks for watching. If I can ask you using the Zero Lift developer? I’ve never experienced shift in the base with Express Tones…or Shades EQ. The thing with direct dye is you just won’t get the same deposit of pigment - Silver from Pravana is about as close as you’d get but it could look a little muddy/hollow unless you’re working on a clean level 10

[@mh11182]

Lovely results but what if I want slightly more natural color result without being too ashy or too gold?. Do I just mix equal parts of violet and gold toner? I’m at level 9.5-10 already and having a hard time finding the right toner that will cancel out the brassiness and also give me a creamy blonde, somewhere in the middle of ash and gold. My skin is fair and cool toned so I can’t do anything too warm.

[@theworldofcraig]

Thank you and thanks for watching. So there’s a lot to it, it’s very nuanced - what you think is not “too ashy…too gold” isn’t what I’ll interpret it as. I would suggest having a look at the playlist titled “Toning” here on my channel.

[@dellenajones2407]

My question is. What’s best for black hair. Specifically chocolate women hair that’s natural and semi wavy curly n corse

[@theworldofcraig]

Hi Dellena, thanks for watching. I’d need a little more information…did you want a formula? I’d need to know more to be able to help

[@ecaterinabahu7008]

Beautiful! What are your thoughts of Wella T18? Its is damaging? Thank you

[@theworldofcraig]

Thank you! Funny you should ask, I talk about it in Tuesdays video… 👨🏼🙏🏻🤍

[@ecaterinabahu7008]

Omggg! Can’t wait ! Thank you for answering ❤

[@jayavanzado0927]

I 💟 Icy Blonde

[@theworldofcraig]

Don’t we ALL?! 👨🏻🤍

[@42t16]

Thank you for the video. You are adorable and a pleasure to watch. 😊❤

[@theworldofcraig]

You’re very welcome…thanks for watching and the kind words! 👨🏻🙏🏻✨

[@WestsidesFinestKO]

Question I bleached my client and need it smoky but of course she comes with 6 months black growth and course the blonde in getting lighter then brassy yellow how can I get shade smoky/purple true to color on the processed and porous old blonde, what do I do to the root/growth to make it even

[@theworldofcraig]

There’s an entire “Bleaching” playlist here on my channel - as well as one full with process tutorials, some of them go through global bleaching and toning. The smoky silver Express Tone from Pravana is really great. Thanks for watching. 👨🏻🙏🏻☑️

[@SuperMissylea]

Hi Craig, have you tried wellashinefinity? Wondering what your thoughts are on it? Do you prefer wella colour touch for toner? Thank you

[@theworldofcraig]

Hi Leanne, thanks for watching. I sure have - kzbin.info/www/bejne/oHSkXoONnL-Uqq8 - there are a couple of videos here on my channel. I use Shades EQ the most…Color Touch more for grey blending with the intensive developer. Shinefinity is a fantastic formula and you can get some great results…it’s less opaque than CT.

[@SuperMissylea]

@@theworldofcraig thank you much. I'll have a watch at your videos ❤️

[@robuszal9948]

Hi my hair is your color natural and it’s going grey, it’s silvering now on its own but I’m mostly brown and want silver salt and pepper, can I diy at home strip the natural brown and force a silver base out because when it’s styled it looks wet even with mouses and sea salt no thick gels

[@theworldofcraig]

Hi there, thanks for watching. I’m not entirely sure what result you’re looking for..? If you want to bleach it out and go “silver” all over it’s pretty specialised, your hair needs to be very light to get a good result. It can be done at home but I wouldn’t recommend it.

[@alexames3935]

Craig, thank you so much for the info! Love your videos! I’m moving away from using Wella T-18, and have some Pravana express tones Clear, Violet, and Pearl. Could I do a formula similar to the one here using Pearl instead of Smokey Silver and achieve a similar result? What ratios would you use? I’m looking for bright platinum but not quite as silver as your example.

[@theworldofcraig]

Hi Alex, thanks for watching and your kind words. From what I can remember (I make A LOT of content!) that formula was Clear/Violet 4:1:and a touch of Pearl - it’s not as “silver” as it looks on the thumbnail but it’s more “icy”…of course all colour is subjective. Tricky for me to give out exact personal formulas with actually seeing the “canvas” it’s going on to.

[@alexames3935]

Thanks for the reply!! If you can see my profile picture perhaps that can provide a better idea of the canvas, though in person is best I'm sure lol. My hair is obviously bleached there but naturally is around level 3 or 4. For toning, my thought was to do a formulation like you mentioned: clear and violet, with a touch of pearl. I'm going to give that a try on my next bleaching and see how it goes!

[@theworldofcraig]

@@alexames3935 Afraid I can’t work from pics. Good luck with it!

[@liliekitsh]

Waw ! Thank you ! 🙏, I search a good toner for a person with natural ashy roots lvl 6 ( she's natural dark ash blond but now with 30% of white in ) with a bleach lvl 9 on length, and she want anthracite steel silver grey with a shadow roots and obviously not to difficult to match with the roots grow....can you recomand me something? I'm not an english spoken person ,i hope you understand what i write, thank you in advance for you'r response ! ❤

[@theworldofcraig]

Hi there, you’re most welcome! I’m afraid I can’t give out specific formulas, it’s impossible “remotely”. There are many, many videos on my channel that will help. Your English is great! Good luck. 👨🏻🙏🏻✨

[@thetemperamentalecnomist1261]

Hi Craig, i have a k18 question - was gifted a bottle of the k18 treatment and a bottle of Living proof triple bond treatment. Could i consider a wash routine where i follow up my k18 application with a pump of the living proof after the 5 minute mark? Would it be a protein overload or would it make the hair brittle?

[@theworldofcraig]

Hi there, thanks for watching. What fabulous gifts! You certainly could do this - I haven’t seen the formula for the LP product, so I can only advise on K18. The K18 line doesn’t use protein to strengthen the hair, it uses a unique peptide…so it won’t overload the hair or make it brittle. As the LP treatment won’t do the same thing as K18 mask I’m pretty sure (without seeing the former) after 4 minutes you could apply over the top.

[@enwe6487]

@@theworldofcraig watching all your toner videos (as I was told :>) , you got me to order a k18 mini - tried it out today on my fully dead bleached almost broken off hair, it's working GREAT! Hope it will soon help that it dries a bit quicker lol, it's been 8 hours since I washed it and it's the hottest day this year today, yet it's still 50% wet and my neck is frezing haha. What is it that makes hair stucture dry so slow after damage? Also - do you think I can use a ACV rinse inbetween or a while after k18 (or even before, after shampooing)? It helps quite a bit with the brittleness I found.

[@bethanyrose2056]

What kind of bleach do you prefer?

[@theworldofcraig]

I mostly use Blondor (the granules and the 7 level bleach without bonder) Evo’s lightner is also really great, been using it a lot recently.

[@alexandria597]

How would you go about toning icy results like this in multi-tonal hair? I find the highlights come out great, and fresh lowlights done with an ash based dye do as well, but then I'm left with warmth in the base (level 8 & 9).

[@theworldofcraig]

Hi Alexandria, thanks for watching. Hmmm, that’s a tricky one really, sure you could use the same formulas (and I do) but it’s never going to have the zing of a global application. I would suggest a cream based (zero lift) demi for certain.

[@alexandria597]

@The World Of Craig thank you so much! You are the best!

[@jodibone6472]

I know im late for the party but YOU have asked the Million $Question!! Im getting ‘aged’ @ 55 & always tried to get ‘White’ Blonde Hair I was born with. As Im getting aged~i think Im helluva lot wiser & no so hardheaded… ANYWAY.. Who’d think when a true blonde ages the Roots become Darker not White.. Ive been wanting to let nature take its course & leave dark(er) roots & tone my Blonde (mid~ends) to get rid of Yellow/Brass. My darker roots ive realized ‘become’ coppery all due to ONE lethal concoction & that is “Mineral Buildup” from our well water!! Ive got filters & Redken “Hair Cleansing creame” The absolute 💣 AF clarifying smelling “au natural” to boot!

[@ka-lynn]

I use 10/6 wella and i can never get an icy result not sure if im not bleaching light enough or the porosity of my hair but its so disappointing cause I feel like im so close but then it takes a turn

[@theworldofcraig]

Hi there. Without seeing your hair it’s hard to say what the issue is - but if the result is not “icy” enough I would suspect you’re not lifting light enough. I have a few videos (the full length tutorial would perhaps be the most helpful) on here that go into creating super light, pastel blondes…it is 90% the canvas

[@OfficialEMA22X]

Hi ive got a level 10 base, will it be ok to use 09v on its own as its rhe yellow i want to tone out to be more icy

[@theworldofcraig]

Hi there, thanks for watching. I would mix it with 2 parts clear (this is without seeing your hair) as it’s very pigmented. This video may be helpful - kzbin.info/www/bejne/jX6bn3x3fZ2aoMUsi=5WGc0GkXLPxOPxNS

[@OfficialEMA22X]

Thankyou

[@pamelareid8609]

To get a lovely icy colour i usually use wella color touch 10/81 and 8/81 equal parts :) looks beautiful

[@theworldofcraig]

That’s a great formula! Thanks for sharing. 👨🏻🙏🏻🤍

[@pamelareid8609]

@@theworldofcraig you're very welcome :)

[@rachellamberes6434]

​@@theworldofcraigI am glad you Said that, I have these 2 colors and was worried it wouldn't work after watching this. I am afraid my hair is not the right level now though. It was already almost platinum and my stylist toned it, so I am afraid it's not thr right shade to get the icy color. I do have dark shadowroots that I want to keep because of course less maintenance. 😁

[@theworldofcraig]

One of my latest videos goes through exactly how to pick the right toner - kzbin.info/www/bejne/nZzFcp2EqKirZ9Esi=ZibDgmLo6K7U0j_7

[@rachellamberes6434]

Thanks I have already wat hed it 😁 ​@@theworldofcraig

[@bethanyrose2056]

I have a question!!! Do you do a hair mask after you bleach??? Before you tone?

[@theworldofcraig]

No, I would use K18 molecular mask (loads of videos on my channel) before toning…conditioner after toning. Thanks for watching. 👨🏻🙏🏻☑️

[@bethanyrose2056]

@@theworldofcraig ok great! I took note of the K18 molecular mask! That makes more sense anyways! Thank you for a prompt response!

[@red70506]

What level (for the first formula) developer?

[@theworldofcraig]

If I remember correctly that was Zero Lift.

[@yagmuryildiz5953]

hi hiii, thanks for the video!! Do you only apply the k18 products before & after bleaching? you're not using olaplex no 1 & 2? Can I ask why 🥹🥹? Thank u 🫶

[@theworldofcraig]

Hi there, you’re most welcome, thanks for watching. I don’t use Olaplex at all - @k18hair repairs the hair more concisely than anything else…you could add other products but in my opinion, there’s no need too.

[@yagmuryildiz5953]

@@theworldofcraig thanks a lot 💙

[@theworldofcraig]

@@yagmuryildiz5953 No worries. There’s a playlist here on my channel FULL of K18 videos…

[@WigsGlam]

Thank you again Craig and I love your content! I'm new to the shades EQ family I am a retired cosmetologist and now working on coloring a human hair wig. Do you have any information regarding human hair wigs? I would love a level 8 to 8 1/2 shadow root, And keeping the long bright ends at the level 10 Palest yellow that they currently are

[@theworldofcraig]

Hi Colleen, you are most welcome, your kind words have just made my day, so glad you’re enjoying my content. I’ve coloured lots of wigs with SEQG and I generally like an N/NB/G mix for a natural shadow root - I would perhaps start on a level 8 with your formula…depending on how processed the hair was before the wig was made you may need to go deeper.

[@WigsGlam]

@@theworldofcraig Yes I'm definitely working with the NB colors and trying for a level eight or 8 1/2. Thank you for confirming that I'm on the right path here🤭😁🤭😁

[@WigsGlam]

@@theworldofcraig I would also love to see you do any techniques on KZbin coloring Wigs. Do you have any that I just haven't found yet?

[@theworldofcraig]

Marvellous…and you’re welcome. The NB series was originally formulated (in the 80’s!) to be the series in the line that gave the most grey “blending” - meaning it has slightly more “depth” of pigment and is great for a root shadow…the NB’s are nearer to “neutral” than the N’s, which are quite cool.

[@theworldofcraig]

@@WigsGlam I’m afraid most of the wig work I do is top secret and it could never be shared. There is some content dotted about on my Instagram but you’d have to scroll about for it. I have thought about creating some videos for here but with algorithms being as tricky as they are I don’t want to “confuse” it any more than it already is…I’m afraid as a creator that is an “all rounder” (I’m nuts about ALL hair and the processes) you get penalised for mixing things up.

[@serenityp7966]

Do you know of any really Good purple shampoos and conditioners that will keep the icy look in between toning sessions? I’ve been experimenting with a few (tried three different brands) and just haven’t found the right one yet!

[@theworldofcraig]

Hi there. I really like the Pureology Best Blonde line, the Davines offering is also really good. They aren’t super pigmented though, so it depends how much violet you’re after?

[@serenityp7966]

@@theworldofcraig thank you! When I go to the salon my stylist puts toner in my hair to make my hair super icy blonde. So definitely more on the silver blonde side is how I like my hair!

[@serenityp7966]

@@theworldofcraig I have heard people say they really like fanola but I’m not sure how that brand is from a hair stylist point of view

[@theworldofcraig]

@@serenityp7966 It’s a good line - they are all very pigmented, so it depends what you’re after.

[@serenityp7966]

@@theworldofcraig ok thank you, I’ll look into them.

[@samanthagoodman9569]

Do you ever work with high porosity hair to adjust the toner?

[@theworldofcraig]

Hi Samantha, thanks for watching. I’m not entirely sure of your question - if the canvas I was working on we very porous yes, I would add more Clear to my formula for sure.

[@samanthagoodman9569]

@@theworldofcraig I have watched a few videos and the swatches or person is not of diverse hair texture. I do my wife's hair and she has two different curl patterns and different porosity as well. Trying to evenly tone requires a lot the blend is hard against speed vs retaining her quality of hair i.e not damaging it. Was asking how to work with the formulations you gave. And she wants Storm white hair but I say silver frost first.

[@theworldofcraig]

I see, thanks for clarifying. I would suggest that the hair be as tangle free as possible before starting toner application - and for sure I would suggest using more Clear in any formula you create. This should give you a little more time to apply whichever product you are using to add colour. The curl pattern doesn’t really effect actual shade choice it’s more application. And of course if you want that super white/light result, the hair needs to be very, very pale before adding tone - so if the hair is already porous be very careful with any lightening. I hope that’s helpful, good luck.

[@bigpoppaburgundy]

Why didn't you use pravana platinum toner

[@theworldofcraig]

Hi Cari, thanks for watching. There’s 2 reasons - the first being that a toner at a deeper starting level contains more tonal pigment…when “diluted” with Clear you can get more deposit. Secondly, we don’t have the Platinum Toners in the U.K., ha.

[@bigpoppaburgundy]

@@theworldofcraig thx great videos

[@sherryrisberg7593]

Hi Craig! This is my first time watching your videos and it makes me happy to find another person who gets so excited about toners! I’m a Shades girl and I am curious what you think about using 10 VV without clear instead of 9 V mixed with clear. Take care!

[@theworldofcraig]

@@sherryrisberg7593 Hi Sherry, thanks for watching and it’s GREAT to know another toner fan is with me. So 10VV has double the violet tone of 9V, (also as with 9V it has NO tan background, it’s all violet tone, which makes it double punchy) so it’s a very powerful shade. I’ve found that even on a level 9 the result can read as violet/lilac once processed - I generally only use it as an additive to another mix…unless of course I’m looking for a definite violet reflect.

[@ew3280]

No schwarzkopf?

[@theworldofcraig]

Hi there Thanks for watching. Although I have used Schwarzkopf in the past it’s not a line I use currently.

[@IIGeminiGemII]

Okay....yeah...I'm going to admit that, although I was able to do a pretty fantabulous DIY light blonde on myself, I've NEVER been successful in my attempts to take my light blonde to an ICY blonde. SO frustrating! My natural color is a 2, with GOD-AWFUL red undertones which I have to fight off like the dickens...Maybe THAT's why I've had major issues going icy?? 😕

[@theworldofcraig]

I’m sure it’s frustrating after your fab light blonde creation. The reality is that a very light canvas on a level 2 base would be incredibly hard to for a pro to achieve, so I wouldn’t be hard on yourself….I would advise against it, even if it was a client in the salon. Ava (in the video) is a natural level 7, with very pale blue eyes, her hair lifts easily. If fact, I don’t think I’ve ever taken a level 2 base icy.

[@IIGeminiGemII]

@@theworldofcraig Craig - Your candor and humbleness is SOOO refreshing. IDK many pros (in ANY profession) who'd readily admit to the WORLD that they're not capable of doing EVERYthing that exists in their respective fields of expertise. Knowing that you, the EXPERT, haven't achieved what I'VE tried to do & FAILED on the DIY level makes me feel MUCH BETTER. AND your feedback will stop me AGAIN wasting my time & money trying to achieve this shade!! I'll now accept that this hair color simply isn't in the cards for me. (Sniffle sniffle) ☺️

[@theworldofcraig]

@@IIGeminiGemII Work that fantabulous light blonde…WAHOO!

[@IIGeminiGemII]

@@theworldofcraig Hi again Craig. I've just one last, unrelated note: I must inform you of the fact that the word "fantabulous" is copyrighted (by me). But, bc I like you, I WILL allow you to use its garish cousin- "fanF*CKINGtabulous" FREE of reprimand or charge. Okay? OBVIOUSLY kidding. 😆 (Insert Oprah meme: "YOU get a FANTABULOUS! And YOU get a FANTABULOUS! And YOU get a...") WOW, I'm INSANELY bored today! 🤣 ☺️♊💜

[@theworldofcraig]

@@IIGeminiGemII 👨🏻🙌🏻⭐️

[@Jose-Zuniga0228]

Well, for Caucasian hair it’s easy but for Hispanic people is harder

[@theworldofcraig]

Hi Jose, yes, a deeper/darker base (I’m generalising) does require more lifting. Thanks for watching.

[@keanux]

what's your opinion about toning bleached hair (level 9-10) with permanent colour and low volume (3.5vol) peroxide? for example igora royal 10.21 + 3.5vol h2o2?

[@theworldofcraig]

Hi there, thanks for watching. I would only ever (generally, 99% of the time) tone with a demi personally…but if the brands guidelines mention using the line that way, sure, why not.

[@keanux]

@@theworldofcraig I have one more question about colour touch, which you mention in the vid. I have used that shade 10.6 and did not get a really satisfactory result, besides I saw no violet at all, neither in the product itself when it starts to oxidise nor in the final result,which makes me wonder why some toners/permanent colours turn really violet when oxidatiion begins (for example, one of the most popular ones, wella T.18 turns deep purple when developing ( I mean the product itself) and colour touch barely changes at all. No matter what CT shade you use (I have tried quite a few, 10.81, 10.6, 9.86...) they all have the same colour when developing, kind of a creamy beige, as if they weren't really pigmented...Besides, the final result is so similar with all the tones I mentioned earlier.

[@theworldofcraig]

@@keanux it would depend on the canvas you’re applying it to - if there’s a lot of gold/yellow, you won’t see the violet…it’ll be “used up” on “cancelling” that out. Color Touch is a mix of both direct dye (a stain that sits on the hairs surface) and oxidative dye (this goes into the hair slightly) - T18 contains ammonia, it’s all oxidative dye and has the “energy” to lift as well as deposit deep within the hair….that’s why it develops with a strong violet tone.

[@keanux]

@@theworldofcraig thanks for your reply, professor 😀

[@xpndnglmts]

Toning with permanent color is great to really cancel out hard yellow tones, especially on course hair.