As a gen Z myself, imma just ask Why is everything an aesthetic these days?
@Chillikilli9 ай бұрын
Idk but it's so annoying lmao 🤣
@jojobimo39389 ай бұрын
Hey I see you in Dee’s comments
@Fawnbmbi9 ай бұрын
So it’s easily searchable
@TheBlackPanther059 ай бұрын
Literally, like, it's getting so annoying now.
@ETHAN_JH9 ай бұрын
Probably cause people need to be liked. People want to be part of something so labeling it an aesthetic puts you in a group with potentially like minded people.
@yinyangyikes9 ай бұрын
We need to bring back the term “POSER” 🤣 that was the worst thing you could be back in the day and we need to bring it back!
@rose100029 ай бұрын
How about poser-core? 🤣
@SatanicPizza-fo2ei9 ай бұрын
Nooo but that could be understood as being a gatekeeper and gatekeeping your interests is generally cruel and mean because I don't really care about the thing you're into, but it's becoming popular so I want to be part of the trend before your interest overstays it's welcome and I move on to the next big, more interesting thing 😭 /j
@RedAndTheCompany5679 ай бұрын
So... ppl don't call out when you're a poser? A phony??? A straight up fake? They do where I'm from🤣🤣🤣
@dakz92969 ай бұрын
My frenemy used to call me that back in high school. It was so silly.
@Backbite1249 ай бұрын
People are too sensitive for that now lmao
@l0st_illusi0n239 ай бұрын
My issue with these aesthetics and micro trends is they rely solely on appearance, brand, and what you can buy to fit into said aesthetic. It’s all about consuming, and because a lot of these micotrends only last a few months, they create a lot of overconsumption and waste. Not only that, but a lot of these are established fashion trends/Subcultures repackaged with a new name. We are literally tying hyper consumerism to our identities and individuality.
@chenillesagoe63486 ай бұрын
Whoa 😮 interesting point I haven’t thought about it in that way. Take the Pastel Goth from the 2010s for example...isn’t E-girl the repackaged, renamed version of Pastel Goth...the only difference is that E-girl is made up of a mixture of alt fashion styles with a sprinkle of cutesy makeup 💄. Pastel Goth features both a pastel and dark colour palette 🎨. It is Kawaii with a gothic twist and the style looks balanced. Were as with E-girl you can be SUPER edgy and dark or on the other side of the spectrum you can be all Kawaii and modern. Isn’t the soft girl aesthetic just casual Kawaii? Isn’t clean girl the same as the vanilla girl?
@pigepige41379 ай бұрын
Our generation can’t stick to one subculture for too long 😭 shit goes out of style (or boring) waaay too quickly, so the solution is aesthetics right? Like you can’t switch a subculture as often as you can change an aesthetic.
@lug3589 ай бұрын
The thing is that an aesthetic is not a subculture? Subculture has a Word in it: "culture". Being like "teacher in the bath aesthetic" or any other bs is not a subculture, they reduce traits of an identity or community to an aesthetic, fixating only in how it looks like, and not the other things that make that subculture actually a subculture.
@dnxiiee9 ай бұрын
All the time.
@xioffb979 ай бұрын
Being part of a subculture actually requires following a set of ideals and beliefs. 🤷
@raed32409 ай бұрын
@@xioffb97exactly. I'm tired of seeing hateful "hippies" "goths" "punks" that dilute the subculture by treating it like an aesthetic. I live in a very alt city and you used to know someone was cool woke etc by their tattoos hair clothing etc, but that means nothing now. Half the people wearing alt clothing have never been to a concert or contributed to a scene or community in any way. They just take ootd videos and flex.
@DOODOOBUTT_9 ай бұрын
@@raed3240Sounds like the same people that got upset when they realized who Rage Against The Machine was telling them to rage against.
@sellase129 ай бұрын
I find it childish tbh. All the "dark academics" and "clean girls" are gonna look back one day and wonder "why did I slap a cool-sounding label on myself just because I like old books and autumn tones??"
@CC22ball9 ай бұрын
Well we are young so we can be childish
@sellase129 ай бұрын
@@CC22ball There's a difference between youthful and childish
@selaphim99419 ай бұрын
Omg give urself a break and be silly! As long as it makes you happy and you’re not hurting anyone. ❤ This is coming From a millennial that used to dress goth and thought it was cool to be dark, have an ED and cut myself, gen is not hurting anyone with these terms
@pisceanbeauty25039 ай бұрын
@@CC22ball 25 isn’t young
@ci65169 ай бұрын
@@selaphim9941that was your personality though , and you had concrete philosophical beliefs, the kids now just slap labels on stuff, it’s all surface level , it’s about dollar signs
@aquasomethingyouknowwhatever9 ай бұрын
a big problem with these microtrends and aesthetics is that there’s no real substance behind them other than the look itself. they’re all powered by strictly consumerism. there’s no actual culture. the punk subculture, for example, has an extremely rich history, and the look is only one aspect of the subculture. but with these microtrends the ONLY aspect is the look. they’re designed to get you to buy things, not to be an actual community.
@dnxiiee9 ай бұрын
yes, esp it’s a huge scam on individuals to literally ‘buy’ into anything.
@tajcee9 ай бұрын
Microtrends are kind of a double edged sword: on one hand, there’s so many to choose from where you can kind of get in where you fit in. Unfortunately, on the other hand - and you nailed it - there’s no true substance or depth to any of these “core” groups or trends. Bryon the style and look, it’s just very vapid and only exists to serve a consumerist mindset.
@narcisoanasui2469 ай бұрын
Exactly.
@jaym96759 ай бұрын
Facts.
@GoddessAsGodIz9 ай бұрын
Exactly
@nobo19829 ай бұрын
No joke, in the 90s there were shows on network tv that nearly everyone watched so if say you went to work or school the day after a new episode of like cheers or martin or something, everyone would be talking about it. It created a shared culture that could feed both communities who loved that shared culture and communities of those that chose to reject that shared culture. The more splintered and hyper specified our interests become the less we can connect with people who like different things.
@alybot2.0599 ай бұрын
I remember this even as a kid. Watching the newest episode of proud family or Hannah Montana. Wizards of waverly place. We’d all talk so excitedly about it. It was nice
@taliajournee2129 ай бұрын
Yes, this is exactly it. Millennial here, I grew up listening to every genre of music. Rock, Rnb, Country, Pop, Adult Alternative it didn't matter, I was 12 hollering out Celine Dion hits lol. Now it seems everything is in verticals, one side doesn't know anything about the other. It's strange and is causing more division in an already divided society.
@seebertha9 ай бұрын
That is what I miss about just having 4 or 7 channels to Watch. , when you went to work the next day, if something was really good or special mostly everyone was talking about it or had experienced, it sort of knew about it, or did not like it.
@MissingMyPerson8 ай бұрын
I used to love watching Naruto and then going to school to talk about it with my little middle school buddies 15 years ago
@Chillikilli9 ай бұрын
Not everyrhing has to be a "-core" not everything is a "aesthtic" live life how you want people. Dress how you want, listen to whatever type of music that you want. You can have different opinions that dont fit your "aesthetic" lmao.
@Sasu123456789x19 ай бұрын
Yess agreed 👍🏽
@dnxiiee9 ай бұрын
!!!
@g3n0sc1d39 ай бұрын
this is opinion-core
@Chillikilli9 ай бұрын
@@g3n0sc1d3 🥲
@uncommonfolder_9 ай бұрын
Based af 🗣️‼️
@MakaykayLAMB9 ай бұрын
When I tell you I had NO IDEA Taylor swift was the yt peoples Beyoncé…. I had NO CLUE the girl was so big. That’s how far removed from whatever part of the internet has her in it.
@TamTam9-159 ай бұрын
I had no idea Taylor swift was THAT famous until end of 2023 no lie. I was like really it’s that deep?! 😂 and I’m around nothing but yt ppl
@markigirl27579 ай бұрын
if my parents know something (my mom is a swiftie haha) then i know that its extremely popular haha
@Kriliska9 ай бұрын
Same! Only this year I suddenly learned that Taylor Swift still has a career at all.
@catloverandminionbeliever9 ай бұрын
everything i have learned about that woman was not by choice. like no wonder she’s as big as she is when the media keeps shoving her personal life down our throats 😭
@user-kg5lq6nd7q9 ай бұрын
She’s not “white peoples Beyoncé” that woman is world wide and white people are minority on the global scale. She’s popular with more woman who aren’t white- race isn’t necessary to bring up
@Goldleaf0009 ай бұрын
I do feel like there is a real disconnect with those of us on TikTok and those of us not. Imma be real, I don’t have TikTok. I figured I’ve got enough tailored algorithms and didn’t need to add another to the mix. But like…. My friends who all are on TikTok, I don’t understand half of what they’re talking about most of the time. I feel very out of the loop. Like being a TikTok user or not being one is it’s own personality trait at this point 😅
@AmariyahRollins9 ай бұрын
Heavy on this.
@fuosdi649 ай бұрын
Idk, TikTok isn't a monolithic experience though.
@JaredNineteen9 ай бұрын
When I started deleting my tiktok and instagram, because I was spending too much time on them, I felt like that too, but I saw a big difference in how I felt and how I felt, and I realised how much of an impact they had on my life, honestly, I don't want to go back on them. However, I also felt disconnected from people my age who still use these apps. My friends have called me a loser because I don't know the latest reference or meme online, or because I don't know what's the latest trend or what is consider outdated.
@cameoh.17719 ай бұрын
You’re not the only one don’t feel bad 😂 I’m happy doing me
@mykeltistar81589 ай бұрын
Agreed! Ive never had it, never will lol I don't see the point in it!
@lise98749 ай бұрын
Honestly I don’t think the whole aesthetic thing is new to gen z - rather I think they’re an expansion on earlier groupings like jocks, hippies, yuppies, scene kids, goths, skaters, stoners, preppies, fashionistas etc. The niches are just getting more specific and the groups smaller and more targeted
@Sasu123456789x19 ай бұрын
Good point
@katitadeb9 ай бұрын
The thing is that those groups you mentioned are that, GROUPS, they don't only share a look or style but common beliefs, values, activities, lifestyle and social status being these elements what would define what group you belong to and therfore adopt their looks, that's why they lasted for many years. Nowadays aesthetics are just that, the aesthetic, the look or the vibe, you wouldn't see a "jock" wearing anything emo back in the day as it wa most likely he didn't identify with anything related to emo, unlike now where the same person can change styles every other week, after all many Gen Z don't have this "tropes", everyone get get along with everybody and not being limited to a community, ironically they lack social skills and spend their time on social media, precise where they see all this aesthetics thing.
@mynameisreallycool19 ай бұрын
I agree. That's what I was thinking. Even when you look at most fashion influencers online, each one generally has the same aesthetic in all their videos, so they're not "constantly changing their identities". It just feels like gen z wont make up their minds and are constantly changing, because people see different gen zers online with different looks, and people tend to see generations as people who generally act and dress mostly the same.
@mynameisreallycool19 ай бұрын
@katitadeb I don't gen z is that much different. You dont see jocks wearing emo clothes today either (from what I've seen). I think older generations seem to have a weird dehumanized image of gen z and that we're nothing more than mannequins who just wear clothes and don't have thoughts, preferences, etc. We also still have tropes and groups, and we don't "all get along".
@mynameisreallycool19 ай бұрын
^ We still have personalities, music taste, etc. that relate to our clothes. I don't know anyone in my generation who dresses emo but doesn't listen to emo music.
@benjaminh.abraham68159 ай бұрын
It’s like another form of consumerism. We can’t get satisfied with the things we have so we move on to the “next best thing”
@holoheart93529 ай бұрын
As a millennial, i thought i was just getting out of touch (lets be clear, I am lol) but i hadn't realized how intense it had become. I work hard checking individual pages instead of relying on algorythm feeds. It concerning me to hear that folks aren't worried about not having control over their feeds if the algorythm is "good". The fact that there is no choice to have both or to opt out means that folks are being influenced by in ways they may not realize. Like you said, micro trends, or... other things less fun. I hope more folks become more critical of not just the media they see, but why/when/how they are seeing that media and why they may not be allowed to have direct control of it. For example, It's a well known secret that tech companies created the " endless scroll" instead of using numbered pages, because it keeps people on the app siginificantly longer, thus making more money for the company. Even at the proven effect of creating depression/ hopelessness/isolation in users who use apps with endless scroll.
@staceyallen49139 ай бұрын
Your right without even reading your entire comment. gen z has really changed the game from what it means to be human "aesthetic"
@teliabattle11609 ай бұрын
I'm a millennial I was born in the mid 80s so that means at the time it was like Cds during that time before Spotify, & Napster playlist
@lucky_squirtle9 ай бұрын
I’ve been avoiding my feeds on Instagram because they’re too personalized. 😂 I only check stories on my home page and any DMs I receive. If I look at my feed, I am going to be on there for hours scrolling through the content because Instagram is way too good at knowing what I like.
@estherbalogun80929 ай бұрын
I relate with this so bad 😂
@RegisSouthern9 ай бұрын
🍑
@azeezathusein13469 ай бұрын
I hate that Spotify keeps recommending me music (most of the time music I don't like), I keep having to take these out of my playlists or not listen to them at all it's highly annoying
@KokaKola6339 ай бұрын
jawbreaker juice!!!! :>
@Tessa_Gr9 ай бұрын
I hate this new "recommended shuffle" thing so much. Some things I listen to on shuffle, others I listen to without. Now it is impossible to turn off having to always skip over the recommended shuffle option to get to what I actually want. And it always takes more than one click because the recommended shuffle takes some time to load first and during that time Spotify doesn't react to you clicking on the icon to go into the other mode. So you click a few times and have to wait for something you have done for years by just one click without any waiting. I have such a deep hatred for this mode, it's so annoying you can't completely remove the option for recommended shuffle
@azeezathusein13469 ай бұрын
@@Tessa_Gr exactly also sometimes I'll take it off my playlists or something right and Spotify will just recommend me more like are they not taking the hint or what
@nicolesherman89749 ай бұрын
I love how Rumi calls us his Rummates lmao 🤭
@WillTheGreatest9 ай бұрын
This comment is informing me for the first time what his name is
@the-bill-cipher9 ай бұрын
this also goes hand in hand with the idea that no one can just feel any emotion nowadays without it being “diagnosed” and then having said diagnosis be an aesthetic. depression, “daddy issues”, and other mental issues are also aesthetics now.
@rose100029 ай бұрын
This reminds me of the “starter packs” from the early 2010s!
@goobertime21197 ай бұрын
I miss the Starter Pack meme so much 😔
@sarikatimmi9 ай бұрын
i remember the first time i heard my younger cousin use the phrase “that’s so aesthetic” and i felt so badly for her bc she seemed not to know how to use the word. but turns out i was the one out of the loop
@cheet444h9 ай бұрын
I as a gen-z made the decision to completely delete my instagram account and i haven’t had tiktok in a few years. Seeing as how some of my friends reacted to that made me realize how much people want to fit in and be liked by literally everyone. I personally think my life is much better without instagram and im not so in tune with trying to adhere to every trend and aesthetic. Being your original self while taking some inspiration from others is great as long as you don’t allow others opinions on fashion, etc to take over your opinions.
@kennedyhill82249 ай бұрын
This!!!!!!
@pimp11119 ай бұрын
Same
@Backbite1249 ай бұрын
Isn’t it strange how in 2019/20 you was considered weird for having TikTok. I used to pretend to not have it. There was a weird thing where people refused to download it
@johnindigo54778 ай бұрын
Gen z who doesn't have social media is such a wierd experience. All my friends are online all day or playing video games.
@brittanystokes31079 ай бұрын
Can you please do a video about ✨Zillenials✨? I’m elder Gen Z, born in 1998. We’re a micro-generation that specifically feels too old to relate to younger Gen Z, but STILL young enough to not consider ourselves to be Millennials necessarily either (although Elder Gen Z is old enough to share some early childhood memories with younger Millenials) I’m so happy I discovered your channel. I’m so happy that I discovered someone that talks about issues that directly affects my generation because nobody else gets it❤
@AmariyahRollins9 ай бұрын
This! Born in 2000
@daft_j9 ай бұрын
huge mood! born in 1999
@laflaf1259 ай бұрын
Do other generations feel this? I don't know that boomers, gen x or millennial feel the need to have a microgeneration. I was initially resistant to the fact that the gap of a generation is so wide (usually 15 to 20 years) but I've just accepted it. I think whilst we're still young the difference is noticeable (especially because younger genz are literal children right now) but once we're all older we won't feel much different.
@imuRgency9 ай бұрын
i got you!!! it's time to give zilenials some well needed attention
@tiffanyapril54589 ай бұрын
@@laflaf125 I wonder that too, But at least for now it’s relevant bc we really did have a different childhood than new gen z… maybe in the next decade won’t matter
@thelifeoflaylay49 ай бұрын
i think the aesthetic thing is why gen z is so lonely they don't have real friends because most of them don't have real personalities
@narcisoanasui2469 ай бұрын
Clock it! ⏰
@Backbite1249 ай бұрын
This!!!!!!! This is why aesthetics are not subcultures. I’ve met so many alternative people who aren’t alternative
@Backbite1249 ай бұрын
You can talk to someone about a specific interest that they post about on social media but in real life they know Jack shit about it. It’s all about peoples perspectives on them.
@Ninaniania9 ай бұрын
I met a girl in college, who told me if a person she meets doesn’t look like a ‘aesthetic’ she likes or fits into her dream aesthetic group, she will end the conversation
@Justmelanin6 ай бұрын
@@Ninanianiathat’s f crazy👀👀👀👀 she’ll be one of those people that if TikTok get banned she’ll lose her mind. Ppl are too invested in tiktok
@Sasu123456789x19 ай бұрын
Seriously tho, I never understood the micro-trends and the crazy amount of aesthetics. 😅 Its one thing to try and figure youself out by trying different things out every so often but some people legit just dont want to be themselves anymore and would rather follow these trends to feel something and be someone else. For awhile now, I had been saying that all many people want to do now is copy each other and not appreciate being unique in some way. So many people have the same look and style, which if thats genuinely what the person likes thats fine but too many people are just following others to fit in somewhere.
@ivonniemaheswaran22919 ай бұрын
That's what teenagers do, it's normal for them to follow others and feel they need to be part of something, then you mature and create your own personality but we all went through that phase
@Sasu123456789x19 ай бұрын
@ivonniemaheswaran2291 Yeah, you're right. It's just very interesting seeing when it pertains to social media. Then, when I was in school, I guess...
@mister_manager9 ай бұрын
@@ivonniemaheswaran2291 I think the difference is that before the trends came with more substance, like if you were into punk then not only did you "dress punk" but part of the ethos was the commitment to it, like you listened to the music and spent your free time hanging out with punks at shows and protesting / making music and whatnot, while nowadays people can sort of put on a costume like it's Halloween, even if they're not particularly interested in learning that much about the culture or getting to become part of a larger community
@nobo19829 ай бұрын
Your definitely right about the death of shared culture, it honestly started to happen with the introduction of cable tv but it got worse at hyperspeed once the algorithm started controlling what we see and hear which also just really limits your exposure to new stuff but also Have yall noticed how shallowly gen z engages in their interests? Like they will get into a musician but then not get into or explore the musicians and music that inspired that band or artist? Theyll get into a film or show but not investigate the things that inspired and shaped those things they love to find more things they would dig and have a deeper understanding of the thing that they like.
@nobo19829 ай бұрын
@lc-do5eo it was actually harder to trace the inspirations and influences of things back in the day just because we had to like find magazines or zines or hear a band or film maker be interviewed to find out what motivated them so that you could find more good stuff but… your definitely right in that there was a lot less stuff coming out and more importantly less places that you had to keep an eye on to stay in the loop. If you listened to an hour of pop radio in the early nineties you would basically hear every song that was part of the zeitgeist leaving you with time to check out the indie bands on college radio stations, and tv was similar in that nearly everyone watched shows on the three major networks and then if you were lucky and had cable you would have stuff like mtv or hbo or Nickelodeon. Mostly though i think it was that knowledge and being self educated on your passions was considered cool (unless you were into comicbooks or star trek in which case people would call you a nerd so you would only talk about that stuff with your nerd friends and not bring it up with normies.)
@DumiNihi9 ай бұрын
I think it's the desperation of always wanting be "ahead of the curve". When ever something new drops too many people feel the need drop everything else and hop on the bandwagon instead of just staying with what they already like.
@dnxiiee9 ай бұрын
thank you!!! it’s so sad.
@BadMotivator669 ай бұрын
people don't HAVE a taste these days. a while ago i worked with a 19yo and she said she liked metal music, i asked her which bands she liked and she said she has no idea about bands- she just sticks playlists on. streaming has totally commodified music and removed any concept of art and the artist from it. one song is just the same as the next, with no value or preference attributed by the listener. this leaves we artists out in the cold- unless we are already popular we will not get off the ground. the problem with gen z is that everything is about the superficiality; nothing really means anything and therefore everything is seen as having no meaning. if you see your personal look as picking an RPG character, rather that you personally picking up small things you like and filtering them through your own personal style, you end up with the clothes wearing you. SO i'd argue online 'aesthetics' are a bad thing. everything and one is so shallow that it's no wonder no one can relate to one another. they're all fickle, moving-targets. I genuinely believe social media, algorythms and streaming services are fundamentally evil and anti-human. it's anti family, anti-relationships, anti-innovation, anti-creativity and anti-personhood and personal agency. plato's cave on crack.
@TheLotan9 ай бұрын
I was just thinking about this. Personalities are eras now. Everyone wants to keep growing and changing but lose their humanity in the process because it's so artificial.
@Backbite1249 ай бұрын
Era is just the new word for phase
@dani-8887 ай бұрын
!!!!!
@sashac57429 ай бұрын
I absolutely LOVE the commentary on the shift between choice and algorithm “suggestions” via AI’s determination of what might appeal to you
@JoshuaHenelyThornhill9 ай бұрын
Imurgency really my GenZ professor like I can’t keep up with my own gen
@ashleycameron-eq7iw9 ай бұрын
Why does everything have to be an aesthetic? Like you can’t just dress any way you want, live a certain lifestyle, or change it up whenever you want? It's suffocating to be forced into all these different categories.
@colorprincess41709 ай бұрын
I feel like gen z doesnt even really care about personalities anymore. All they talk about is looks and it's really sad
@OHGEEBEE9 ай бұрын
This was really mind opening. I have my own Pinterest board full of outfit ideas and inspo that I want to do but I never could really put a name on it to describe it (specifically what aesthetic I liked and wanted for myself) but now that i think about it, I don't really want to put a name on it. I just want to keep adding things I like and not be worried about fitting into a specific niche. It's a nice feeling.
@loveydovey36319 ай бұрын
sameeee
@Bonserak239 ай бұрын
If you try to name it too much you will ruin your anesthetic. Do you think artists like Andy Warhol were running around naming their anesthetic?
@narcisoanasui2469 ай бұрын
Nice
@narcisoanasui2469 ай бұрын
Good. You limit yourself when you box yourself into an aesthetic l
@Badgirl97-k3y6 ай бұрын
Same. I just named it "clothes" and that's it.😂
@dinya.029 ай бұрын
i’ve been thinking about this a lot these days !!!! and its great that people have this control and get to chose the media they want to consume, but i do miss connecting with others through music, shows, films etc. bc now its like you can be deep in certain spaces with so many different fandoms or communities existing so you get to find people who you can relate to but when you come out of these bubbles you quickly find out that what might be trending and everywhere for you, is not the case with everyone else. and for me pop culture has always been a way for me to connect with others, we might have different interests and tastes but we all knew about what lady gaga in a meat dress or the new beyonce album or miley twerking on stage and sure we still have a little bit of it now but with the decline of celebrity culture and rise of algorithmic trends it is much less now. people dont care about what’s popular, its cooler to gate keep your favorite “niche” artists and have your own aesthetic which has always existed of course. its just that now the focus is on our ownselves and how we want to be perceived instead of using media as a way to connect to people irl. so exactly like you said with the irony of it all is that the deeper we get into these communities the less we can relate to people on a general basis. its definitely why a lot of us feel so lonely offline.
@PGOuma9 ай бұрын
Let's just create a "me aesthetic" or "me-core" and it'll be about people dressing however they want 🤣🤣🤣
@tajcee9 ай бұрын
⬆️ THIS.
@loca20359 ай бұрын
YES
@haliee8 ай бұрын
mecore i've actually seen used before. it should go viral!
@kailysiiofficinalis6 ай бұрын
The issue with that is there’ll be people who obviously boxed themselves into a certain aesthetic to then call it ‘mecore’ for uniqueness/individuality purposes… It’d continue to have some sort of external influence (nothing wrong with that ofc)
@am-n5m6 ай бұрын
I did this a couple of years ago, I was so distraught when I was 19 because I felt my two "aesthetics" were too contrasting because I liked things from both aesthetics and I had a breakdown thinking "I just have to pick one, I just have to be one thing", do i like having plushies, rainbow roller skates and the color pink or "adulting" minimalist etc. I was just so upset I literally had a breakdown and started smashing all of my carousel horse figurines when I had a high fever and took way too much cough medicine. But my partner helped me realize that I was just caught in social media and "aesthetic culture" that people are not one-dimensional and I can just be me, not putting myself in a box. So I changed my Pinterest aesthetic board to my name and just saved everything I liked to it, it doesn't matter if it's not aesthetic or if it's contrasting, it's just me.
@nicolemoore44616 ай бұрын
I love this point of discussion. It's interesting that you can almost get trapped in a certain type of aesthetic or content as well. There's content that I consumed for years that has strongly defined my own instagram and other socials, but I've been trying to get away. This separation from your own personalized content is very hard bc your social "know" you so well--it's basically an addition when you're trying to separate yourself, but you keep coming back. I'm rambling a bit, but this is definitely an area to look more into. Love the video
@Bonserak239 ай бұрын
😮im 34 and I noticed this almost right away when I went back to school last year. I was really around gen z for the first time on a day to day basis and at first I thought I was just a bit of a outcast because of my age but then I started to notice they were kind of acting the same way towards each other even. Idk its so weird how things have change just since like 2012 with how we interact with each other. Like I basically never see any gen z out at a bar drinking and socializing with the other locals unless its some sort of club thing and the club is not the same as say the neighborhood bar were you actually meet people. Idk I don't understand it, its like some of them are like a skittish cat, any disturbance to their bubble is a crisis.
@TheBlackPanther059 ай бұрын
As an 18 year old Gen Z Imma just say this for our generation. *Clears throat* NOT👏 EVERYTHING👏 HAS 👏TO👏 BE 👏 A DAMN 👏 AESTHETIC!!! 👏
@Madzillahx9 ай бұрын
It's always clean girl this, mob wife that-... But it's never just being yourself and having fun 😭. As a gen Z, it's just boring at this point, switching between fads every other business week. Also, I blame tiktok (and other social media platforms, but primarily tiktok) for this and the divide between those who have tiktok and those who don't is so prominent. I'm telling y'all, deleting that shi was one of the best desicions I have ever made.
@Bonserak239 ай бұрын
Clean girl? You mean Prep? Gen Z's Instagram girl?
@Madzillahx9 ай бұрын
@@Bonserak23 Listen blud i ain't even got a scooby anymore okay. prep girl clean girl yada yada yah. i dont know.
@audreyjackson73799 ай бұрын
I’m a Zellennial (28, last of the millennials), and I miss seeing the posts from the people I follow. I appreciate the personalized algorithms, but I never see any friends posts, and it kind of discourages me from posting because, it most likely won’t be seen by friends and family.
@visuallanguage6 ай бұрын
Very insightful, thorough, and wonderful! 'Back in the day' you were haunted by music. Like it or not every radio station played the same core handful of songs (promoted), usually several times. It was creepy, in-escapable music! I can laugh about it now, but remember cringing and driving in silence because I didn't want to hear 'that song' again.
@NaniVitali9 ай бұрын
This is also a consequence of everything being politicized in some way or another from the apps we use to even our sexuality and way we dress. It’s getting out of hand.
@MikuHatsune1599 ай бұрын
I definitely feel it's heavily due to being inundated with constant social media comparison. As a 2000s kid, it used to just be your cousins and other friends you were compared to, before everyone the age of 7 got to walk around with a phone. And that was only for SCHOOL performance, now we judge and rate social popularity even farther than before. I feel the pressure and battle it every day not to do the same, like I could list everything I'm interested in and if I don't fit their vibes, they'll write me off as weird and distance themselves. Not everyone is like this, but it somehow feels like this is true. I cannot explain it well, it just happens.
@JamiesCameras9 ай бұрын
This is a great video! It’s really important to me to know that others see this too! I’ve been avoiding Instagram, and I don’t have TikTok, because I felt like I was being fed too much that made me feel like I had to do and buy certain things in order to be perceived in a certain way, and then felt ashamed for wanting to control how others see me. I’ve done a lot of thinking on this, and I think trends are inherently unsustainable, based in consumerism, and frankly toxic… they are by definition temporary, but being human is permanent! You aren’t meant to fit in boxes, you are a unique collection of experiences and interests and if you feel like you don’t have a box to fit into… perhaps it’s because we’re not supposed to! I say embrace your own complexity, put down the phone, and go figure out who you are and what you really like. Also, a video on the commodification of individuality sounds SOOO fascinating!!!
@Eddysig7 ай бұрын
the internet has changed SO MUCH in the last 3 years, and it has changed US so much in the last 3 years. The word I always use is "oversaturated". I wanna genuinely encourage people to be done with social media. Not like ooo look at me i don't have socials but like FOR REAL. Just give it a thought/chance, you can just be you for you. I wanna actively REJECT aesthetics. I'm so exhausted even being well off of tik tok, I think it's not just tik tok, it's a whole mindset shift from the state of the internet rn. You don't have to be able to define your vibe. You're you. If you waste your time trying to be something, you waste time you could've been spending as yourself.
@lug3589 ай бұрын
Why i think people dont have identities is because: An aesthetic is NOT a subculture. A subculture (ex: goths) or a contraculture (ex: punks) was NOT ONLY about the looks. To be fair, sometimes the looks were the least important part of the subculture (people made a lot of DYI makeup, personalization of clothing, etc). Moreover, the subculture HAD a CULTURE (ex: certain music that people from that subculture listened to, and even certain ideas, life philosophy or political aligments that were attached to that subculture, ex: think of hippies or punks). It was a way to develop invidividual identity from the mainstream while simuntaneously finding community with people who shared those likes, values, etc with you. And the aesthetics of those subcultures became part of forming an identity, a look so that themselves could feel confortable and at the same time recognize each other as part of the same subgroup. Could you tell me a single value, philosophy, or music and movie taste of people who describe themselves as "mob wife aesthetic"? Or whatever any other aesthetic may be? It is like a corporate version of what a subculture is really trying to be. Like it has a cute look but it is totally empty on the inside. And moreover, it is meaningless as it is a microtrend.
@brookeb91679 ай бұрын
Please do a video on the need for everything to be their own brand and the commodification and monetisation of personalities
@narcisoanasui2469 ай бұрын
Yezz
@MosesSuppose9 ай бұрын
Respectfully all the millenial/gen Z/gen Alpha discourse is so annoying and played out now. It’s giving twitter thinkpiece
@Fawnbmbi9 ай бұрын
For you. Many obviously love it
@windeld70289 ай бұрын
Sounds like you watch a lot of the commentary videos that your algorithm suggests for you...
@MosesSuppose9 ай бұрын
@@windeld7028 Or it sounds like I have twitter and TikTok in 2024 where every week there is a new cringe “generation discourse” clip that goes viral and spawns 500 think pieces with different names and the same three points. I also am subbed to ImuRgency, I didn’t come across this video in the algorithm, which is why I mention it . I subbed because I like ImuRgency’s media analysis though, not this. But that’s just like, my opinion man
@diandriasmith8899 ай бұрын
@@windeld7028 right? Like, just watch other videos...
@fuosdi649 ай бұрын
Yeah you're right. Generations are just literally horoscopes for even dumber people
@dessieangel10219 ай бұрын
I don’t think everyone is participating in every trends though. You have to be rich or crazy to follow everything. I think different groups start things up and some pieces or motifs become mainstream. It would be exhausting to follow everything. And it’s not sustainable. I think everyone should just follow what looks cute on them as an individual
@missynnifer9 ай бұрын
It’s because of the way Gen Z engages and creates culture. Historically these weren’t ’aesthetic’ but were part of subcultures which were created and engaged with in real life. You could tell what sort of music someone listened to and where they socialised based on the way they dress. Now you see something that looks cool online you emulate it.
@d.h.47789 ай бұрын
I was just thinking about how everyone, not just gen z but basically everyone at this point is looking for community and not a lot of people have that anymore.. and then you started talking about it lol.
@ndcINC9 ай бұрын
can't concentrate on anything but your sweater vest 😞
@ndcINC9 ай бұрын
ps this is NOT A HATE COMMENT lol im also gay and its just giving tooooo hard
@aethden9 ай бұрын
Sometimes i have the feeling that people care more about finding their "aesthetic" than themselves and i dont know how to feel about that. Like, life is more than just aesthetic
@IWestrada9 ай бұрын
Teenage years into early twenties are where human development models place emphasis on identity discovery, so young people trying different aesthetics to find something they identify with is right on the money for what they should be doing. The other part of this development phase is finding community, and identity is generally a prerequisite to having a stable place in a community, so aesthetic communities are a logical next step. I do think there are capitalist underpinnings to the idea of aesthetic. It's hard to create a look when brands don't produce and market it. Expression can be limited to what you can find in a store.
@samday4149 ай бұрын
When people are chronically online they don’t actually develop interests or opinions because every latest trend is spoon fed to them and they blindly follow those trends. It’s like when that kid was challenged about JK Rowling being a transphobe and his go to response was “well that’s what everyone has been saying.” This guy has never had a critical thought in his life and had never thought to challenge what had been spoon fed to him by the internet. It’s actually kind of scary that we are breeding and generation that don’t know how to think.
@QuirkyTJones8 ай бұрын
I think part of the issue is trying to give everything a title and it’s usually bc whatever it is that is being titled ends up being the whole personality
@zeo10879 ай бұрын
I would love to see a video on the commodification/monetization of personalities and who we are as people!!!
@Bonserak239 ай бұрын
Sometimes I just want to grab a Gen Z and physically shake the Tik Tok out of them 😂. Especially when your getting closer to your 30's and your still acting like your a junior in highschool or freshman in college. At least when I graduated in 2008 you were basically a prep, hipsters, nerd, rainbow kid or our friends that were just straight up criminals or some combo of that.
@zenleeparadise9 ай бұрын
The problem of "aesthetics" has always been that people think they can express some truth about themselves through conspicuous consumption. I had the same criticism of it before the "aesthetic" idea took off - back when people were dressing "goth" and "scene" and "punk". I think we need to reevaluate whether or not "expressing yourself" through pieces of clothing mass produced by people you have no relation to is even possible. I really think we have all been brainwashed into thinking that what cut of jeans you prefer "says" something about you. It says about me that they fit and I needed pants - that's it! Free People Jeans don't know me, they can't have made a product that "expresses" anything about me. It's absolute nonsense that we've been tricked into believing and adopting the language of. Clothes exist for utility. They can look nice, but they can't say anything about you. It's time we all stop humoring consumerist propaganda.
@Kermitt_thee_frog238 ай бұрын
idk if this will make sense but it kinda reminds me a bit of the whole "different cliques in high school" trope. I couple years back, I believed that Gen Z had abandoned that ideology & was more open about not "sticking to the status quo" as portrayed in HSM (i.e you can be both a basket ball player & singer & have friends who don't share those interests). However, the need to give everything a label/aesthetic seems to be going back to those ideas about identity. Using these aesthetics to find what you like is perfectly fine. However, keep in mind that you can like several aesthetics & you don't have to adhere to just one or abandoned it once they aren't "trendy" anymore.
@rachelpatterson23279 ай бұрын
As a millennial, we learned new music as a teen/tween mainly just from watching VH1 and MTV/TRL so we all watch the same music videos and just had basic radio. We also all watched the same tv shows to an extent; 7th heaven, boy meets world, family matters, full house, etc Of course we’d learn ‘oldies’ music if we dug into the web or our parents shared music from the 60s, 70s, 80s and then we had a longer trend of the ‘hipster’ that peaked 2003-2009 where those people would find less mainstream artists and movies to love that would sometimes trickle to the less hipster people We had trends as well but they lasted longer, maybe 1-3 years at a time; the hobo chic, Paris Hilton/track suits, boy bands, Emo, grunge
@kjwflrt9 ай бұрын
Actually I'm kind of scared of how these algorithms are influencing all of us. Since everything we see and consume is currated, we basically don't get to see other opinions/style/genee of music etc. This can be detrimental to someone's growth as a person. Not only does the algorithm automatically puts everyone into a specific box, but it doesn't give us a choice. It hands to us what it thinks we will like and we usually don't bat an eye, we accept it or scroll away and that's it. I'm 25, and I remember a time before these algorithms were put into place, it was much easier to consume media content that doesn't always align with my thoughts and feelings, but it also is what allowed me to grow as a person. Nowadays, discovering new things outside of the algorithm that has been put into place in all my social media accounts is hard. In terms of aesthetic, I've always been the type to experiment and I never try to look like one specific sub-style. I, more than once had people tell me "you're giving so and so -core today" and they base their opinion off of me from the aesthetic they see me in only to be confused when they see me the next day in a completely different style. I swear this whole aesthetic/currated feed thing we got going on is doing the opposite of giving us the choice about anything. We have the illusion of choice for sure, but we're not deciding anything and I don't understand how so many people are okay with any of it.
@ankitamaheshwari76869 ай бұрын
As a millennial, some thoughts i have. When your personality becomes commodified and displayed and doesn't exist for it's own sake, it really becomes 2D aka an aesthetic. And the Internet is great, but i really feel like spending less time on the Internet and learning how be a little more present your real physical life (not easy to do i know) is worth it in the long run and gets easier over time.
@Iquey9 ай бұрын
I hate it when pop media tries to say a generation has certain personality traits that other generations don't have. It creates unnecessary division. What generations do have that make them unique are the economic conditions, political movements, and media/text developments that define how we are creating out cultures in our formative years. These experiences, both of collective joys and collective traumas, after what often shape a generation's values.
@dimondlockwood6160Ай бұрын
Literally. It’s like people hop on every new word, phrase, look, life style .. then stop and move on to the next new group of things a month or a few weeks later after the older new thing dies down lol
@inreallife219 ай бұрын
I’m not gen z (I’m 30), so take my opinion with a grain of salt, but I think my main concern with the aesthetics is that it all seems to revolve around consumerism. It’s sort of like how brands need to be curated into one specific aesthetic or else people will be confused by the brand and be less likely to buy the product. It’s one dimensional for easy digestion, so to speak. My issue is that we’re not brands - we’re multifaceted humans. I wonder if aesthetics may be like the new form of youth marketing. I read a book called Branded and it talked about the lengths that companies used to go to influence youth culture via peer marketing. That was before social media, so with social media today it’s wayyy easier now. Also, I think we as humans search for purpose, meaning and belonging, especially in our youth. Historically, people would find this through their family’s trade/craft, small village/community, church/traditions/spirituality, etc. Nowadays, I feel we are further removed from those things. I wonder if aesthetics may be a predatory tactic by marketers that are targeting young people who are well known to be in this stage of development. Imo buying products to fit in a certain category is never going to provide the fulfillment that real human connection can.
@bcray25489 ай бұрын
I feel like I've been extremely lucky with the people I have in my life. Because I know many people that relate to this and it does lead to questioning identity and loneliness. My friends and I can agree on so many things and disagree on even more and I think it takes a certain maturity and understanding of one another and understanding yourself to just be content with everything. If you don't fall under an aesthetic that's ok. Hell make your own aesthetic if you need it so bad but at some point if it's not making you happy or bettering your wellbeing then los die ding honestly.
@pimentacitrica76749 ай бұрын
As a millennial, I feel like Gen-z is being a bit harsh on themselves on this topic. It's valid to criticize the overconsumption of aesthetics culture, but playing around with different looks and trying to fit into different groups, changing a lot in taste, etc, these are all normal parts of growing up and finding oneself. It's part of the processing of figuring oneself out, which is very natural and healthy (we did it too, it was way cringier).
@staceyallen49139 ай бұрын
Gen z is in they're own worlds and it shows. As a millennial, i do not understand gen z because we didnt have social media to "consume" we were just existing as the human "aesthetic".
@magdelineadler42849 ай бұрын
Since most of GenZ are still adolescents, I think the identity crisis that we see on social media is the amplified version of the normal, developmental identity struggles of young people.
@finurra39059 ай бұрын
& this is why I literally have 4-5 ig accounts just so I can fulfill the different sides of me because there's no other way (that I know of) to get around the stupid algorithm
@pressedferns9 ай бұрын
I think the problem with aesthetics is when people try to force themselves into the box of a certain aesthetic. Aesthetics should be more like a reference board that you take some inspiration from. A well-curated pinterest board is art. It’s static. You cannot try and push a multi-dimensional, ever changing and growing human personality into a non-changing, narrow box.
@arexnyy9 ай бұрын
A couple of year ago i had this mad struggle about identity crisis because most of my best friends are into kpop and have this clean, cool asian/korean type aesthetics(?) but some of my other friends that i enjoy hanging out with because of mutual music taste (metal/alternative) are more of super edgy, gothic etc. then there was me who got caught up between for having soft asian face but also wearing edgy clothes, having tattoos and all. so sometimes i would feel "too edgy" for the asian/kpop friends and "too soft/too clean" for the alternative side which at that time made me feel really left out and not knowing where i belong just because i have this completely polar aesthetics and friend group. it was devastating but with times i just cared less and less as i grew older. at some point people who know themselves well enough and grew out of the "insecure-teenager/wanting-to-fit-it phase" won't even be following all these micro trends anymore and will truely have a unique style. (even when some people will still tryna categorize them nonetheless💀)
@ahstiasummers55839 ай бұрын
People use microtrends and aesthetics trying to substitute the unconditional social acceptance and emotional connection many of them crave. The brief popularity from having the latest trendy thing though never lasts forever though, and so they jump onto another microtrend/aesthetic to get that same high and the cycle repeats
@nelliesmith56999 ай бұрын
lol I feel like I fit into this ‘identity crisis’. Before I had social media multiple people use to look at my outfits and call me trendy or they would mention how I can put any outfit together and make it flow. Nowadays I don’t get any compliments on my outfits probably cause I’m buying and styling myself from what I see online.
@Pandora_Msm9 ай бұрын
I never have thought about the correlation between algorithms and the phenomenon of micro micro subcultures in our young generations, but what you said just make total sense - I hope we see more studies about this themes in next years.
@savannahe74019 ай бұрын
I find this video very interesting as a gen z that's apparently (??) far away from whatever side of the internet is obsessed with these micro-trends and aesthetics 😭😭
@catieharlow16805 ай бұрын
i personally stopped caring abt aesthetics bc i always felt i was trying to fit myself into a box and its not fair to ANYONE to do that. i’ve been so much happier and have learned so much abt myself and others. the only problem i face is that so many other people still think this way or will try to fit me into a box that they understand, that’s a hard one to not care about but I TRY
@haslerkaconehasi9 ай бұрын
this is just chronically on-line ,,problem” and i have never seen this in reality maybe it’s diferent in america but i live in europe and if u are not 12 and on tiktok 24/7 u don’t know that ,,gen z has an identity crisis”
@soufbayshawty8 ай бұрын
I live in America as well, and I do think this is terminally online discourse. The average person isn’t stressing themselves out worrying about which aesthetic they fit into, they’re just not 💀
@moka12518 ай бұрын
i just don't like aesthetics b/c how can someone just simplify their entire personality and feelings onto one category b/c it's something they barely relate to? Yes, people have their interests but it's SO much more freeing to not live up to a guideline of impressions and just live
@exlipse38139 ай бұрын
It’s probably the need for community. with the destruction of third spaces, community is harder to find, so people try and cultivate it online
@torkgems9 ай бұрын
People also suck at being friends to begin with lmao
@keairekemp90139 ай бұрын
I think ppl should find things that they like and combine them. That is your personality. And aesthetic is just a style of clothing. Just because someone dress a certain way doesn’t mean they act like that aesthetic stereotype.
@ziggymack22339 ай бұрын
I’m here for the commodification of personality as a video
@Mark_Proton9 ай бұрын
Wait, so our millennial subcultures like Goths, Emos and Hipsters WEREN'T an aesthetic? What about Greasers during the Silent Generation's tenure and Punks for gen X?
@_cls909 ай бұрын
They were actual subcultures with a cultural ethos. The aesthetic wasn't the primary motive and if the aesthetic was the primary motive you would of been called a poser which was damn near a death sentence in our generation. Respect for and the establishment of cultural values is what's missing here, it's just a look for the sake a look.
@CaribbeanGlow9 ай бұрын
Music subcultures are about the music, unfortunately gen z removes the music and only cares about fashion and aesthetic, shaming (viciously dogpile) veterans and elders Goths, Emos etc who kindly correct them and cancel the word "poser" cause that's what many of them are, making it hard for genuine newbies to understand decades long music subcultures
@Mark_Proton9 ай бұрын
@@CaribbeanGlow the majority of emos I knew could definitely be classified as posers, I however see your point and I forgot to take musical tastes into account.
@zaywayokay9 ай бұрын
rumi... u already know we want that video lmaooo
@ladyweirdo60359 ай бұрын
All I learned is that we gotta learn how to talk about things that aren't media.
@shyomegawolf9 ай бұрын
Its all tik toks fault
@ThiCC_Yosh9 ай бұрын
This hits hard. my friend says i live under a rock i tried to watch commentary YT and get the memes, but she watches animatics,, everyones in their own echo chamber😭
@MrFrigid2479 ай бұрын
I think we simply think about ourselves too much, and not as an act of self reflection but just looking at who we are at face value. I think the people who truly know who we are are the ones around us. I find myself feeling like I have no sense of who I am and I just have to imagine what the people around me must think of me. It helps to ease the identity crisis.
@jessejay3038 ай бұрын
As a gen Z I struggle with the fact that I fit into no aesthetic, some days I’ll be one aesthetic and then a different one the next day. Some days my appearance doesn’t fit any aesthetic. And it’s hard for me because I feel that I have to fit into one and one only, but honestly I don’t really care anymore. These videos certainly make me more confident. I’m just going to dress however I feel
@kadinelindsayart9 ай бұрын
I find it very empowering to have aesthetics, for me, it’s a really organized way for me to find concepts that resonate with me, and remind me of styles I loved as a child. All the hate for aesthetics in these comments is kinda concerning😢. I’m a proud aesthetic girlie, I’m an artist and this aspect of Gen z, IS the common culture, we all have the opportunity to be fully in our personal expression and easily find people who share those views, this is such a privilege IMO, I LUV IT 🤪
@faithvanessa65289 ай бұрын
Please! Do a video on the commodification of personality and personal branding. I have been waiting for a fellow Gen Zer to talk about this!!!
@lkf87999 ай бұрын
I watched a music awards show 2 years ago and I didn't know who half of them were 😬 Felt so confused and out of the loop. I am not great at fashion so I like the easily accessible groups of fashion trends to inspire people but I can see how it can create overconsumerism. My preteen nieces love the 'aesthetic' stuff. It can be a fun way to experiment and learn what they like and what looks good on them.
@thelifeofkeyz9 ай бұрын
first, I love the video this was a cool breakdown on a topic I’ve been thinking about for a whilee my spill: aesthetics are cool unless they become hyperconsumerist and determinate of personality, like ability, etc me as a gen z creative person has def noticed the oversaturation and niches on the internet in general and i dont use tiktok or twitter and instagram😭
@TannyYem9 ай бұрын
Thank you been saying this forever feel like a twilight zone. People have to turn off these social media.
@AbstractMazie9 ай бұрын
This kinda reminds me of when i was a small human, i had(still do) a large group of friends, and we'd go through phases that looking back we use to Differentiate the eras. (Like the Httyd phase, and then the wof phase, and then the warrior cars phase, etc) but those would last for years at a time. Not like a few week's
@xdontfadeawayx9 ай бұрын
Two people that heavily identify with two different aesthetics are both obsessed with fitting in on social media and spend a lot of time on their appearance. They really are the same inside, they just dress different. These TikTok aesthetics are very shallow ideas of what gen z thinks a subculture is, without the culture part.
@MostlyCloudy9 ай бұрын
GenZ needs to get off the Internet and learn what it is to be a human being in the raw.
@elaishh35337 ай бұрын
Hope you see this, I’m a middle aged white male and definitely would describe myself as your normal audience, (slightly ironic you came up in my algorithm consisting the topic) however your take on the micro trends was fantastic. I think it also greatly applies to the increase in reported “loneliness” across all generation. News subscriber, great video.
@kimberlylopez32309 ай бұрын
I’m Gen X and my aha moment was when I logged into You tube from my sons laptop and didn’t login to my account and realized I had no clue who’s videos I was looking at, no idea who the creators were and they had over 2 M subscribers 😂 and I consider myself to be some what up to date on who’s who even if they are not my cup of tea. I also think it’s so much easier to find different aesthetics now, but so hard to for kids to figure what is for them. Also, I think this hurts those that are renaissance thinkers and like several things because they are presented with a lot very fast without time to sit with hobbies, fashion, or aesthetics they may find resonates with them. I think those of us from older generations should listen to the “kids today” and support them in all they find interesting so they feel comfortable with who they are regardless of what the micro second “thing” is in right now
@TrvisXXIII9 ай бұрын
I’ve been listening to Victoria Monet for years and I agree that she shouldn’t have won best NEW artist
@Tgod4reals9 ай бұрын
Gen z’s search for identity began with the starter pack memes, “are you swag , rawr XD, or kawaii potato?”, and “choose your outfit/activity to go on a date with a 1D member”