Innovation & Design for Team Building | Jeff Gothelf | Talks at Google

You’ve read The Innovator’s Dilemma. You’ve bought in to The Lean Startup. You’re ready to kickstart your company’s product innovation efforts. There’s just one problem: you’re not sure where to begin:
What can design teach us about building a collaborative culture?
How do you structure a successful product design team?
How should that team work?
How will that team measure success?
Jeff offers practical, step-by-step, guidance on how to build and support successful product design innovation in your business. Using insights gained from leading and working with dozens of product and design teams, Jeff steps through team makeup, process steps, management structure and the corporate infrastructure needed for these teams to flourish.

[@BurnabyAlex]

40:00 what's to say that the app developer wasn't doing it's own research to see who was interested in a 30 dollar pricepoint?

[@user-wr2wg6mh9g]

niauw

[@Zanimater]

Poppycock

[@dijoxx]

Would you care to elaborate?