Inside Pharrell & David Grutman's Goodtime Hotel In Miami Beach | Open Door | Architectural Digest

Today AD brings you to The Goodtime Hotel in Miami Beach to meet up with owners Pharrell Williams and David Grutman for an all-access tour. Working in tandem with renowned designer Ken Fulk, Pharrell and David have curated a boutique environment so full of vibrance and artistic energy that the hotel becomes the destination, not just a place to toss your bags and sleep. Lounging at the pink-hued Strawberry Moon Restaurant, Bar, and Pool Club while sipping a “Purple Reign” cocktail? Now that sounds like a hit.
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Inside Pharrell & David Grutman's Goodtime Hotel In Miami Beach | Open Door | Architectural Digest

[@MortyMortyMorty]

Pharrell still looks like he is 18 but he's almost 50 now 😃

[@Dimaz42]

yea, he looks 20 & 50 at the same time 🤣🤣

[@markatcapilisashfactory8955]

Yeah and still complain about life.

[@vinceeager8553]

He's a vampire

[@kingsclark89]

Hahaha yes! In the beginning he’s like the son who wanted to be in the video but got shy

[@kookies63]

POCs don’t age 😌

[@AnaSophiaBratzGurl]

This was literally made for Insta girls to spend daddy’s cash here

[@klarazaharova8473]

I was thinking the same

[@goldappleberry]

Facts and that is all it is

[@TrishDigginsDesign]

And spend they will.

[@lukedixon4832]

Thats the point, when those girls post on insta its free promotion for the space.

[@klarazaharova8473]

@@lukedixon4832 You know, when "serious people" make a post on their social media it is free "serious promotion" for that space. 'Girlish girls' who spending daddy's cash vs other people who spending their own real money?

[@RLucasReviews]

Maybe I would have thought more of this hotel if I hadn’t watched the tour of Naomi Campbell’s place in Kenya first.

[@soniablount2135]

Lmaaoooo same! I literally just came from her visor here and I want to go back to Kenya with sis

[@shellylong2158]

So did I. Can't touch Naomi's

[@mydearhuman]

We went from true soul culture to fake influencer set up

[@georgemuriuki7285]

I'm from Kenya, and even some of our resorts don't rival what Naomi has going on with that space. It was amazing, and she's done a good job of keeping it low key, been to Malindi a bunch of times, don't nobody know she lives there......we knew she visits didn't know she had her own spot!

[@AnnaM4117]

I did the same thing 🤦🏾‍♀️ there’s no wow factor after her tour haha

[@ziich1]

It’s official Pharrell has found the fountain of youth

[@axelschwaiss1576]

Right, how old is he, 58?

[@Duergantia]

@@axelschwaiss1576 63, actually

[@zionsden4398]

@@Duergantia 🤣

[@lsamoa]

He needs a dentist though lol

[@ShemaleBadi]

Pharell looks older in the 90's

[@SamOshins]

none of these people had ever seen this hotel before this video.

[@klarazaharova8473]

Hahaha

[@music21918]

this is literally the vibe they give off. no offense but the mix of cluelessness and akwardness - they cant shake it off. looks like a presentation they didnt prepare for.

[@notabyrd07]

Or maybe because it just opened

[@damien1781]

@@notabyrd07 if you own it you are in charge of putting in your design ideas also

[@joealisa1510]

Right lol

[@DSemedoVideo]

talking about the library I was expecting a "pleasing reading moment" after he said "I want people to come here and..." and then he strikes with "instagramable moment".... sad 😔

[@Liberdara]

Totally

[@jiminshi1292]

but..... its miami, no one goes to miami to have a pleasing reading moment lol

[@DSemedoVideo]

@@jiminshi1292 get me a ticket and I'll read for you in Miami 😎

[@xomarahdickison7567]

Very sad. It’s all for looks. Instead call it a sitting room but don’t call it a library when you display 20 books all color coordinated and staged to look like decorative elements. Libraries are for acquiring knowledge and filling the mind not taking insta photos. Sorry.

[@watchinboats]

Your in America.. where everything including "art" has to be commercially viable.. this whole project sounds like it was made up in a boardroom

[@marianna3253]

I was really confused when I saw the thumbnail. I thought this was gonna be my "I was today years old when I found out Pharrell was gay" 😂😂😂 My mistake, didn't realize they just own a hotel together.

[@Eevanova]

Me too😂

[@freyjabrigid]

It made me pause, too. I was like...well huh, how about that?!

[@riki8576]

Omg istg 😭🤣🤣

[@itskeke-wk8ng]

SAME🤣🤣🤣

[@metroboomin8895]

Ahahaha same!!

[@izzyholmes895]

David Grutman is that awkward dad making an appearance on his daughters KZbin channel

[@IceColdKilax]

So accurate its like he didn't want to be there.

[@callistoarmy5576]

Because I'm not famous like other singers that's why no one see my singing videos. Just see once❤...,,

[@freyjabrigid]

😂

[@joealisa1510]

Exactly, well said.

[@SAnderson54]

hahahaaaaa!

[@btimec5290]

"A full instagramable moment". That comment is worth a cringe emoji

[@FredIsMyName22]

The worst part is it’s true, people will go here taking selfies the whole way lol

[@focused4841]

@@FredIsMyName22 yeaa i felt uncomfortable when he said that lmao

[@VeronicaWilly]

he is so cringe. like everything he says compared to Pharrell is so cringe!!!!

[@josiannel8189]

I stopped watching when he said that lol

[@MariahWyattBraxton]

Pharrell showed us the pool, but forgot to show where the fountain of youth is.

[@lesleyk1727]

Right!?!!😂😆😅🤣

[@larsstougaard7097]

He just turned 60 but time can't catch up

[@EJ-zs8ll]

Ugly don't age ‼️😂

[@artemissaerom9278]

@@EJ-zs8llhe aint even ugly

[@stan420]

"instagramable moment", cringe

[@DSemedoVideo]

looking for this... WTH

[@larsstougaard7097]

💩💩💩💩💩

[@puravalva9157]

He is clearly happy and he knows it

[@callistoarmy5576]

Because I'm not famous like other singers that's why no one see my singing videos. Just see once❤.,.,.,

[@marymesk577]

but, is a happy like a house with out a roof

[@rubychew6535]

The pastel colors make the hotel look like spring all year round.

[@kamu747]

It's very Havana 1950. I like it. it's has defining retro aspects about it. Old souls with a new young twist.

[@Wulfcry]

I was looking for the words and bam you said it.

[@felicitymasiu96]

I think they were definitely going for that!!!paradise feel lmao.

[@positiveone684]

I stayed at this hotel last week… and I was blown away by everything! There wasn’t a bad space/corner at this hotel. Everywhere you look is picturesque and soo vibrant! Ken Fulk did an AMAZING JOB!!

[@victoriapotter7091]

“architectural giraffe” I love that nobody was like wtf did you just say?

[@YTtunes222]

lmaooo same

[@karl_0312]

Yeah lmao it caught me off guard

[@cew07]

This seemed more like a sales pitch than an AD viewing lol 😂

[@granny58]

It was

[@mihaitaghitu]

Nice to see that Pharrell is still 25

[@prettypuffprincess]

🤣🕺🏿🕺🏿🕺🏿🕺🏿🕺🏿

[@hl236]

He simply looks unreal and is immune to ageing.

[@IMAInteriors]

Love to see how grateful they are towards the designer =)

[@larsstougaard7097]

Yeah that did everything for them

[@miacatherine1593]

I LOVEEE this space. You can’t be sad here. The space wouldn’t allow it.

[@JuiceMyRandomness]

I was lost in the magic until he said “instagramable moment” :-/

[@tjo7329]

Both of their faces look like they know this hotel isn't going to work out lmao

[@ramonjames1354]

They should’ve called the hotel: “The Flamingo”

[@nickharlow4464]

There is already a “The Flamingo” in Miami Beach ~

[@tikyradrums]

Pharrell look like Jaden Smith in his 30’s

[@moneysacksfx7841]

So that pool Is Pharrell’s fountain of youth 😩, I’ve been searching for so long

[@LilEmmmmmo]

They gonna be real mad when someone builds “The greattime” hotel

[@Person-mh6xq]

Good one!

[@lIlIlIlIlIlIlIlIlIlIlIlI]

Great one

[@akii4961]

🤣🤣

[@custlerify]

Lawsuit 🤷

[@nikkipyer]

This felt like Vegas hosts trying to sell me on a Nightclub. You don't have to convince me, i'm already going.

[@Zluka-Kluka]

Housekeeping must hate this design 😂 but it does look attractive from the guest point of view

[@feooooo1884]

Lmao

[@sammullen528]

I literally love this so much they have no idea what they are talking about

[@joseolea5356]

Any man who where's pink is a f****** fruit or even likes pink 🧚🤔

[@elliot4810]

this man does not age

[@larsstougaard7097]

I saw Kenny G in a music video not long ago, he was the same guy 30 years ago 😳

[@shirlleynarose]

It hurts that its only 8 minutes long..we deserve more!!

[@QueenOyinkan]

Didn't even know Pharrell owns a hotel. The decor is divine!

[@felicitymasiu96]

Pharrell wow wow.oh pls critics.stop

[@karinav5254]

Am I the only one who doesn’t find this hotel’s aesthetics to be that pleasing to the eye? The color pallet isn’t my favorite either.

[@anneberger-brin1589]

No, you not no one is saying This is a child throwing up after eating too much candy than have yogurt they should have read the script before filming The place looks so unnatural to imagine handpick each the trees

[@binitatrew1642]

Its a little bit of history refreshed. The dictionary describes the word pink as: excellent, utmost, perfection, height( the colour between red and white.) The color of innocents: A little pink never kills anyone. Its a calm color for a busy life.

[@cheriedovzak764]

I agree with you. And this interview seems odd.

[@analeticiagallardo2314]

Your not the only one. The colour palette is wrong. It doesn't go with the actual building. It's like they just threw pastel cushions and accessories everywhere without considering the structure.

[@Littlekitten_]

The color palette in the rooms is horrible

[@rpitt5066]

So whimsical, and chill!

[@kevonblake9694]

Can't believe Pharrell still looks this good, and this young. 🥴😲 Literally a vampire. 🧛🏽

[@notabyrd07]

The entire place looks super vibrant and fun. True to its name. I feel like i would be down to stay there for the experience. But I think I’m used to the regality and comfort of regular hotels that I’m not super blown away like I hoped I’d be. Can definitely see a lot of things being filmed here though and bunch of photoshoots.

[@MrTurtle1120]

I never liked the color pink.... Until seeing how Goodtime did it. So fresh! It's like Easter 24/7 in there.

[@mary._.yamborghini]

I loved the lobby area with the palm tree aesthetic, I wish they'd showcased it more

[@kcliam10]

Exactly because it’s so Miami

[@michellestella7477]

In this hotel I would only wear pastel, white and cream colours. Love it.

[@felicitymasiu96]

It really has the feminine vibe. Pity um in south africa 🇿🇦 🌍

[@naizuliesther6145]

They were like three friends having a nice chat on a Sunday afternoon

[@napz2362]

Pharell looks like he got the Dorian Grey secret to youth. He's almost 50 and looks more than half his age. Plus the hotel looks so dope, I love the look of this place; it's a definite VIBE!!!

[@marcelmarshall4240]

Pharrell looks young..for sure..but the hotel is trash. It is VERY UGLY.

[@napz2362]

@@marcelmarshall4240 cool, your option; your thoughts

[@transgoddess31]

The secret is melanin

[@analeticiagallardo2314]

Great metaphor. I'd love to know what the portrait looks like.

[@jackblack7343]

i love how i didnt notice pharell was wearing grillz until immediately after he put on the kimono

[@carmengrauwels]

Love the vintage vibe. Its happy, but calming

[@BC-bt7hu]

The green-colored glassware reminds me of a town in Tuscany, called Empoli, famous for its glass industry. They have dedicated to the town, that exact shade of green the glassware in the pink room has. The shade is called "verde Empoli" which means "Empoli green".

[@CarHound]

id love to visit this place. pharrel is a legend and this is legendary moves.

[@mellllymell]

Sucks to see so many negative comments... I've stayed here twice and the staff is amazing with so much detail all around. Whether you're taking Instagram photos or not, its a beautiful destination to create memories! :)

[@zerghunter7486]

I’m sure it’s better in person. Video can make things look cluttered and overwhelming sometimes.

[@sophienguyen6496]

Wow it’s beautiful. Love the colours and the details in each room

[@Arvence]

This place is totally different. It's a whole vibe. Never seen a hotel like this. Nice! And that pool area! Wooooow!

[@chelseaclark-martin6357]

Very very cool! It’s The Beverly Hills Hotel meets Wes Anderson all with a chill Miami vibe. I’d love to stay there and enjoy myself!

[@swagatachakraborty6568]

Others: Welcome to our house/mansion David and Pharrell: Welcome to our HOTEL

[@Tweezy786]

Pharrell is so dope! Everything he gets involved with turns to gold! He is brilliant!

[@heytherespookyface]

This whole place makes me happy. I love it!💗

[@EssencexMari]

Wow, I honestly couldn’t tell if this was an old video they just reuploaded or a new one because of how young Pharrell looked in the thumbnail. The hotel looks amazing by the way, very whimsical and peaceful.

[@yve5659]

Haha same!!! I immediately checked when it was uploaded

[@drawingyourdreams]

how is this man 48 years old

[@yve5659]

@@drawingyourdreams because he’s 🎶🎵HaPpY!!!🎶🎵

[@CRB_official]

As a student who's been in the books non stop for 7 years now and needs a break . I NEED TO BE THERE IN THAT PLACE AND ENVIRONMENT😩😫

[@M_Enhle]

Feel like I'm in the 90's music video, it gives me good time feels . They did a good job

[@mazfernandes2173]

Gorgeous. Perfect place for a girls holiday 🥰

[@danieladeutsch1708]

There are some really impressive details and the plants are beyond beautiful. The mix is very Miami, so = why not? I would go there.

[@offbrandurkel]

Has anyone mentioned “instagrammable moment” yet? Seemed like people brushed right past that. On another note, these guys are REALLY pleased with their hotel which just looks “aiight” lol

[@davidcattin7006]

Beautiful! Couldn't be any more Miami!

[@no9scrum]

This whole thing is just so inauthentic feeling! They’ve designed an entire hotel for people to put on social media and pretend they’re having a good time there, they show off an incredible space in the library then accidentally reveal the real reason it looks that way is so someone will instagram it.... cringe AF

[@KevinJXT38]

My thoughts exactly! I’d personally consider it a design “no no” to un-ironically play up a certain roll for cheap aesthetic purposes. Makes things look like it has no meaning to it in my honest opinion.

[@shinflorante3403]

Lols! just appreciate and maybe you guys are not the target market. How will u enjoy place if it's not beautiful?

[@moniquecobb9051]

This is a real life Barbie Dreamhouse. Watch out Paris Hilton.🌸

[@angie4755]

As a Wes Anderson fan, I'm deeply in love with this. Will never go to Miami though.

[@UKLeonie]

Yeah my 1st thought as well.

[@compassbrian]

Miami is amazing

[@enochianmagic]

@@compassbrian It definitely is Wes Andersonesque. A distinct 1960s style, modernized. The interior of the hotel is a little too unseasoned, but the pool area is very mature.

[@meredithveillon9849]

I loved that they gave the designer and the landscaper props!

[@kevinw1717]

This is the Architectural Digest channel

[@charlotterogers7970]

Stunning absolutely stunning,wish I could go 🤩

[@designidea9834]

Color combination is great. The edge designed in a very clever way. Infusing nature in a modern architecture looks awesome. Loved the details.

[@shainakhayreyes8919]

I want to say that Pharrell is the fountain of youth itself.

[@deborahrose648]

I get a real sense of aqua soma with these colours, pink and blue theme

[@jaileneee]

can i just live there forever please everything is precious

[@MarcRyan3]

This place looks too good for people to stay in lol

[@prettypuffprincess]

THIS IS GORGEOUS 💕💕💕💕💕💕💕

[@AZDee1000]

I love this Hotel, I stayed there a couple years ago, I had no idea what I was walking into...As a Designer myself I was stunned, so much to look at so many details! I was like a kid in a candy store!

[@nlbhaduri]

Love the colours and light hearted vibe! I’ll check it out next time I visit Miami

[@matthewstrobelt564]

So sick!! The design is off the charts cool, would love to stay some time!

[@sidbrun_]

If you're having a bad time you get immediately removed from the hotel

[@luckystarsashanti]

BEAUTIFUL!!! Congratulations!!!

[@dannil9878]

This couple looks so happy and serene. 🌈

[@gavinwilson6523]

I live in Orlando and haven’t been to Miami, but I think that’s going to change

[@ebenwwnebe2627]

Like in your whole life??

[@frannykyd3958]

Wes Anderson aesthetic is the BEST!

[@m_andthecity]

Very excited for this!

[@whitneywelshimer5383]

I love it. Up here in rainy NYC and would do anything to be by that pool amid all the pink right now!

[@SuperKillaki]

Pharell has reached a point where he could tell me why the Holiday Inn is cool and I’ll believe it.

[@craigmerkey8518]

You had me at inside Pharrell!

[@SecretPlacePsalm91]

Love that the one guy said beauty is not just in outward appearance!

[@Tubefish07]

I know someone who went to high school with Pharrell. They were in the same class. She’s almost 57, so I think he may be a bit older than most may think! Brilliant! Cheers mates!!

[@isaacf0wler]

The whole place is designed to be a “photo moment” everywhere. It gets the point across and does a good job of giving you an entertaining place to stay, like a hotel should. Despite the positives, it looks like a maximalist millennial hell lol. Too much effort was put into creating backdrops for an Instagram photo and not enough thought was put into a lasting history. I wouldn’t be surprised if they had to do an entire revamp in 6 months, to try and keep up w/ the trends and speed of social media

[@elenadimeski1860]

So true It’s target decor Lmfoa

[@LustigerBub]

There are many hotels in Miami Beach with similar style, like “the confidante” and everyone loves it. I don’t understand the criticism

[@shinflorante3403]

Yeah, just appreciate. And obviously millenials are the target market 🤣

[@irislightfoot3948]

Wow I am more amazed at how does pharrell stay young looking

[@donnafuller3029]

Omg the decor is stunning!!! 😍

[@darartumunira93]

You had me at “ High-tea”!

[@Pimpammpun]

I’m obsessed with the Wes Anderson feel this has. Grand Budapest Miami Style

[@phoeni3902]

I wish they'd post some non-house episodes more often

[@paulapirpignani4802]

This is great guys! Well played🌿🌺

[@TaytahniTorra]

Oooooo the pink in the library 💖. Such a cool place.

[@Halabala305]

2021: library is only used for "instragramable moments" 😔🤦‍♀️

[@andrabb4125]

I’ll be happy when the word Instagram is banished from the English language. If I hear that word ONE MORE TIME 😂

[@stegawow]

I just want to escape the world for a month at that hotel with a a good pair of headphones, a laptop, digital piano keyboard, paints and canvas. Eat, soak up sun, rest, sip, create and create.

[@butchspaintings2643]

Back in time vibes !!!!!

[@cathyledin3221]

So beautiful! Love everything! 🌸❤️

[@BenjaminBanks615]

I look older from when I first discovered Pharrell. He, who is older than myself, looks younger now. Black doesn’t crack.,

[@vanlearrose]

This is absolutely STUNNING.

[@evaisdreaming]

This hotel gives me palm spring vibes. I love it!

[@hellokimmy9689]

the whimsy design makes me, HAPPY❕😊