Inside the Global Fight to Save Coffee

Humanity consumes a half-trillion cups of coffee every year, yet coffee production is one of the most antiquated industries within agriculture. Now the livelihoods of 125 million people working in coffee are at risk as the crop struggles to cope with global warming.
#coffee #bloombergquicktake #food
--------
Like this video? Subscribe: kzbin.info?sub_...
Become a Quicktake Member for exclusive perks: kzbin.infojoin
Subscribe to Quicktake Explained: bit.ly/3iERrup
QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.
Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel QuickTake News for breaking global news and insight in an instant.

[@business]

Could you survive in a world without ☕? How many cups a day do you usually drink? Let us know below:

[@thatguy9051]

NO

[@14458693769]

yes but not with the sharpness of the „s“ in this video.

[@phillipwalker3098]

2 cups per day

[@phillipwalker3098]

And no gotta have that cup of joe

[@somerandomfella]

Zero cups a day.

[@Kvnn]

Still every roaster with transparency on their purchase price is selling a bag of beans at 4x to 5x the price of raw beans. Coffee planters still are under compensated.

[@phanorlasso8225]

A voice-over video in Spanish, and the many languages that are found in the Coffee Belt, will be extremely helpful especially since farmers consume media on smart phones these days and can benefit from this kind of information. It will also help them understand just how important they are in this global phenomenon we call the coffee industry (and life). 🙏🏾 A relevant, important, and fantastic video all the way around! Bravo!

[@business]

Thanks for your comment - and stay tuned, as we have something addressing your suggestion coming soon!

[@buckdaman8493]

@@business Thats great . All KZbin content creators who aren’t offering voiceovers in Spanish are really missing out !

[@robertlee8805]

@@buckdaman8493 And in other Languages. I'm South Korean/American. Love Diversity in our world 🌎

[@robertlee8805]

I highly agree. You make A PERFECT Point. Cheers.

[@derrekvanee4567]

@@robertlee8805 can confirm America needs more availability

[@LaTerreurDuRang10]

I wish you touched on the agroecological/agroforestry approach as an adaptation solution. By doing open field robusta monocrop we are pushing the coffe tree way out of its ecological niche which makes it vulnerable to pest and heat/water stress. By planting other species of companion tree to shade the fragile arabica plant we can create a more water efficient and biodiverse system with the benefit of added carbon sequestration.

[@zinyang8213]

Interesting

[@Bringthapain]

I drink about 5-6 cups a week. Do I love it? Yes. Can I live without it? Probably but I don’t want to.

[@rvfinder7997]

Same, for me it's just some warm to drink that tastes slightly better than hot water. Tea will be just fine

[@AllenHanPR]

This should be bigger news than water problems. We can't live without coffee.

[@anyITsolution]

I went without for a few years changed to tea but found myself lacking the fulfillment of that coffee need which is integral part of our society as well as the well being .. may be I need to Go to coffee anonymous 😜

[@adithyahk]

In India only one state, Karnataka and in that only 3 districts cultivate all of the Indian variety of coffee

[@koiyujo1543]

130 years is a bit impressive for a family who mostly produce coffee

[@lakraknjeprak2536]

as working barista, i've been telling people why they cannot grow coffee in the US (north america) and why we must import our coffee from certain region such as south america, africa, and south east asia. now you explain this coffee belt thingy in world map to americans.

[@chanacavids]

it's being grown in California by Frinj Coffee

[@Gtt198]

I dont realy drink coffee because of the my high blood pressure However I a coffee farmer and the climate changes have really disorganized the whole coffee business

[@erikslatterv]

I truly appreciate the quality of these videos and what an important subject in general!

[@Stephen2697.]

Thank you for making this short quicktake. We all can benefit from thinking of the roots of the food we consume from Cacao to Coffee, from Beef to Fish, Gas to Gold. Know the origins, people and challenges behind the production. A form of gratitude practise.

[@anyITsolution]

I wish I could go on that coffee father and son business that was a hidden touching part for me aside from the rest of the coffee concern..

[@mysoneffa2417]

Also emitted the fact that coffee can be co-planted in the understory of Agro-forestry, or below fruit & nut baring trees.

[@mysoneffa2417]

Totally missed the boat about using the whole fruit & bean. Much Commercial freeze dried coffee is from the "waste" fruit not the bean. Small farmers need to ad added value by producing "Red Coffee Juice" from the fruit, & then further processing the pulp too.

[@joyalkjoseph9671]

Every year I waste around kilos of coffee simply because it is very difficult to harvest them. I mean plucking from the plant is not a easy job. So we simply waste them😅

[@rustix3]

5:24 "We rely on just 2 species" 6:47 "in the old World in Africa Madagascar and Asia there are 130 wild coffee species" Does it mean that there are 2 domesticated and 130 wild species, which make 132 species of coffee in total?

[@SnappingTurtle444]

Do you know of a good website to buy seedlings or beans?

[@ffffff52]

there are 2 "main" species that are the most produced/planted and sold because how noble they are according to the producer I once asked about it , the others are not that "useful" for mass production but is still coffee and most don't have that much of a demand but you can still find it in some posh/boutique stores, or not, I do live in a country that produces coffee so I tend to get some stuff other markets lack lol.

[@koleszka35]

Great content, very informative. Can you please mention the music you have used in this video? The one at 12:00 is so calming. I would love to know the title.

[@thomasschaefer9312]

Thank you for thinking about my morning coffee.

[@sanantoniofurnituredecor9560]

Developing and quickly implementing solutions i key. The industry must do more as a collective body.

[@ahsualih9969]

"Hello, I recently watched the coffee program on Bloomberg Quicktake and was impressed by the information presented. I am currently working on a project to improve benefits for coffee farmers in Ethiopia and would like to ask the team behind the Bloomberg Quicktake program some questions. How I get in touch with you? Thank you, [Abdelhameed Sualih]"

[@artyomloukashov636]

could be a nice inside into a global coffee topic. Instead let's hear more about trend signaling and boutique coffee bubble. It's like reflecting global gold industry through the world of Hollywood based artisans. such insight!

[@DhrubajyotiRaja01]

*They will serve what their Propaganda is* .... *So, Don't Expect anything else* .....

[@thatguy9051]

Finally!!! A NEWS FEED WORTH WATCHING!!!

[@falconindia9384]

Still the situation of coffee planters and growers are much better than cultivators of other agricultural products including grains.

[@malcolmdeare9338]

Stop the yanks.. they just waste it.. Reserve it only for countries that know what coffee is..

[@1locust1]

No mention of vertical farming. So does that mean it isn't an option?

[@hungtangrealtortang1491]

I am from California, I am interested in buying green coffee beans for my roasting business in the near future. Where should I contact you for more information about the green beans?

[@dumpjohn]

Lots of scaremongering, yet not much has changed in terms of prices of all "endangered" foods

[@TheRemoteTTL]

in closest future we might go back in point where coffee was one of most expensive things in world. of course not over gold, but as species if you may call it. we going back to circle. we messed up the earth, climate and when growing coffee will require billions of investments to make it grow at all, it will spike the prices up, cause investors will want to get they money back and people will still use coffee, no matter what. build specific types of cabins covered with plastic or glass just to grow coffee and keep right temperature and moisture level will be disaster for industry but it will happen, its just question when. climate changes is hard to predict on global scale, we might think we know but we dont, we are clueless what our presence on this planet causes to planet in long term. we still keep throwing sh*t in same place where we gather food. nuclear waste, yea, just throw them in ditch, think short, cause thinking long means to understand that 100 km further someone is drinking this polluted water (ground water) from nuclear waste. its amazing how low are hoomans going and rapidly keep descending even further on low scale. coffee is one of thousand things, plants, we endanger. its just start. we fix one problem somewhere, but two other arise cause of greedy demands we, homans, as specie, have. its neverending circle of self destruction and destruction of all thats around us. when there will be no plants, nothing left, last homan will die in middle of desert just to realize how bad one specie can f*ck up entire planet. and we dont think but destroying earth has consecuences also in universe. so think about it next time when we throw trash into ditch.

[@benharvey7122]

We are fifty years from all our coffee being grown indoors in vertical farming skyscrapers

[@FonzWonz]

Are u saying that in 50 years we are gonna grow all productive shrubs and trees in indoor vertical farming? Thats not gonna happened bc its physically impossible, dumb and wasteful

[@DhrubajyotiRaja01]

*Don't worry, We are Humans, We will certainly find a way* .....

[@FonzWonz]

@@DhrubajyotiRaja01 Youre trying to find a solution with no problem. We just have to produce coffee, cacao etc sustainably. With cover shade and soil, resistant varieties...

[@lakraknjeprak2536]

the big question is how do you gonna drink that sh*t? you know what happen to resistant varieties (robusta beans) being mass produced as instant coffee, the flavor were lost in industrial production, and pro barista with the exact same beans can make it way better than supermarket bought instant coffee. if lab grown coffee in the future tasted bland i would miss the one grown by coffee farmers in guatemala like this guy in the video.

[@nathanmiddleton1478]

"Consumers need to understand that paying higher prices benefit the producers" (paraphrased) ... interesting. Lots of reporting, other than this, has shown that to almost always not be the case. Unless you know a particular roaster/retailer has a trusted trail of accountability how can your reporting be so definite? If a producer has negotiated a price but then has a bad production cycle, are they going to be compesated? How do I know my higher sale price is actually accounting for that? I think puting this quote in your reporting is bad practice since as you reported earlier in the /same/ video the coffee supply chain is very colonial. That means producers are generally the last to be uplifted by any change in price and definitely never within the same contract cycle.

[@jecs28]

Chula mi Guatemala 🇬🇹

[@chanacavids]

lovely to see the beauty of Guatemala 🇬🇹☕

[@ahmedalsharman]

out of interest , why the price of coffee is very low considering everything discussed in the video above??

[@lakraknjeprak2536]

depend on what coffee you're talking about. specialty grade coffee such as panama geisha is considered one of the best in the world. meanwhile robusta, cheap coffee that can be used for mass production of instant coffee is probably what you drink everyday. as working barista i even can make a cup of cheap robusta way tastier than instant coffee brand you can find in the supermarket.

[@marktwain368]

The elephant in this room is political instability, which is ever-present in many of the 'bean belt' countries. Violent change and conflict in Africa, for example, will threaten the infrastructure of basic production and distribution of coffee to global markets. Add this grim reality to environmental impacts and climate change, and the current availability of coffee may disappear altogether.

[@larsthorwald3338]

The "wine and vineyard model" is bad news for consumers--just cynically adding layers of pretense in an attempt to justify higher prices. I prefer the traditional "market model," where the grower gets what the drinker is willing to pay, without all the blarney. Don't tell me a story, just give me a coffee.

[@CraigFlintmslamt]

Very well done…

[@plash2]

Does anybody know what the music at 12:00 is?

[@somerandomfella]

We can all reduce the impacts of climate change by firstly cutting down on meat consumption, secondly reducing all unnecessary purchases.

[@peredavi]

The climate has always changed. The hubris of modern man, thinking he should have a constant earth climate with no changes is laughable.

[@hwmason530]

On and on talking in circle about climate, not-easy

[@stevensmith2078]

Reinvigorate coffee in Sierra Leone? Is it indigenous to Sierra Leone or was it a variety introduced from elsewhere that now is only found in Sierra Leone?

[@SabzKhumalo]

It was indigenous to the area

[@stevensmith2078]

@@SabzKhumalo Thanks.

[@charlie0008]

My favorite favorite cup of coffee is fresh brewed, no sugar, and 3 splashes of whole milk

[@LiveCustoms]

Literally no one cares

[@binafshamustaqimova2223]

I feel like i drink a coffee

[@HildebrandoRosaJr]

I'm missing a word about Brazil, largest coffee producer and nothing about modernizing and technology there.

[@asianbatman6887]

im a local traders of robusta coffe, i need a direct sellin in large quantity, i partner with almost 700 farmers under my wings, almost 100.000 kg every years, we do not use any chemical cause we fuck, no money for buy it so it very depend on mother of nature, i located in sumatra island

[@danartriatmojo]

not again, enough GMO.

[@johncremeans969]

And without GMO's only the rich will eat

[@rakin_8978]

Live in the forest

[@chriscuntlicker796]

Big surprise on Oct. 5th. OPEC+ meeting will disappoint. Increasing production tomorrow and U.S dollar going up.

[@fincayabisi]

11:44 GMO coffee? NO THANKS!

[@gelbusherpa1947]

I don't drink coffee ☕ only tea 🍵. Coffee gives me acid reflux and anxiety

[@SebinMatthew]

We destroyed acres and acres of forests for tea and coffee. Its only fair that nature has its revenge.

[@AllenHanPR]

This is the number 1 threat we need to be concerned about. We need this more than water.

[@alarconen]

Los OGM no son la solución, modificar las plantas con crispercas es crear OGM

[@AshAhms]

Spongebob narrator's side hustle.

[@SlayPlenty]

gud video,

[@fubytv731]

Meh. I don't like coffee anyway.

[@bluesque9687]

It looks like sewage in the opening shots!

[@williamandrews781]

The noise is supposed to be music???

[@RajA-0202]

Coffee is God!

[@marktwain368]

A better way to say that is: coffee is proof of God's love for humankind.

[@Mental_Egg]

Coffee is great but does not the world drink more tea than coffee.

[@evanprinsloo6]

Instant coffee is not coffee

[@wesley7879]

Cut out the industrialized country roasters.

[@RK-cj4oc]

Then we just wont buy it untill you cut them back in. Easy. Dont bite the hand that feeds you. We can go without coffee. You cannot go without income.

[@wesley7879]

Farm to cup.

[@benjaminfourgeaud7707]

How is coffee necessary? Why not use all that watering for food ? We talk about a problem which isn't really one globally. Just a rich country problem, who are addicted in caffeine...

[@johncremeans969]

Benjamin if you want to help with food security and starvation mitigation we need to stop burning bio fuels every gallon of gas you purchase uses 2 1/2 pounds of corn which is food.

[@kittymurrah7400]

Tell us about the fact that coffee is sprayed with more pesticides than any crop in the world!!

[@laurenth7187]

I'm not interested in DNA modified coffy. I'm happy with arabica and robusta as they are.

[@amangulia633]

Tea is better ❤️

[@IsaacSMILE]

So it’s burgers or coffee. Both for the rich.

[@superresistant8041]

It’s been 20 years media are telling me the coffee price is gonna skyrocket and be in shortage. Boring…

[@laurenth7187]

Don't alter coffée, we don't want it. If nature did it the way it is, don't think you can enhance it !

[@contents_jr.]

I don't read any German

[@MrMaxKey]

Coffee is not important, we can easily live without it

[@mhcbon4606]

we ll burn it all to ashes

[@pietropasotti4418]

What about stop making instant coffee?

[@VinayTruth]

Coffee doesn't provide nutrition to humans. It's just a drug and it consumes huge amount of water. Coffee can have many side effects as well. I wish to see a heavy taxing on Coffee so that only the rich can afford it.

[@laurenth7187]

I'm not interested in soluble coffée neither. What else useless you produce ?

[@aaronfield7899]

How about we subsidize nuclear desalination?

[@alexanderg1935]

This is just a preemptive infomercial for mutant crops. Get consumers adjusted to the idea, cite climate change, profit down the line. Other Bloomberg classics include 'the CCP is our friend' and 'bugs are delicious'.

[@lakraknjeprak2536]

now do you understand why people cannot grow coffee everywhere but in the coffee belt? because the plant will die. try to plant coffee in north america region during winter next months and see what happen.

[@alexanderg1935]

@@lakraknjeprak2536 I don't dispute this and I acknowledge that something needs be done to save these plants from climate change. But promoting mutant coffee crops without really understanding the long-term consequences to our health and to the wider environment, risks trading one environmental crisis for another. We're rapidly approaching a point where we're not able to deal with the consequences of our technology, and these 'solutions' seem more to be motivated by greed than sustainability.

[@lakraknjeprak2536]

@@alexanderg1935 do you understand that these scientist basically make coffee with less cafeine in it? we pro barista call it decaf. decafeinated coffee. contrary to your claims, decaf coffee pretty safe and healthy for people's body who can't tolerate cafeine content in their cup.

[@conservativejoe4025]

So tired of all the climate change pseudo-science. I'm a farmer...we know our land and weather. Nothing new under the sun.

[@DhrubajyotiRaja01]

*They will show what their Propaganda serves* ... So just ignore it... *No matter what, the Video won't gather more than 10-20K views* .. *So IG,Most people is already ignoring it* ....

[@kielvostro]

@@DhrubajyotiRaja01 then why are you even here if this is propaganda?

[@pushslice]

Well I’m very sorry that you’re ‘tired’ of it . maybe you should just ignore it . (And Your waiving your right to complaining when things go south on your end due to your apathy, is duly noted)

[@johncremeans969]

@@kielvostro reasonable people search for the weaknesses in their own arguments otherwise it would be religious faith are you part of the faithful

[@YTFLIGHT13]

Just some more climate BS , WHAT a shame we alll know what’s really going on here , same as the farmers …. Tell lyes enough they become the truth …

[@yusufinvestor6410]

Tea is the most consumed beverage after water stop lying

[@dangerfly]

Consider all mammals and it's probably milk.

[@DhrubajyotiRaja01]

No...Both you and they are right... *A cup of Coffee generally needs 3spoons of Coffee grain whereas A Cup of Tea needs 1cup of Tea Leaf* ... So *Tea is surely the 2nd most consumed beverage (mixed with water/milk) but as a food grain(just the tea leaf/coffee grain) Coffee is consumed at a much higher rate than Tea* .... *Global Coffe Consumption stands at nearly 10B kgs/year whereas Global Tea Consumption stands at 6.3B kgs*

[@Energine1]

Lies from the tablecloth

[@kalfunai]

बाल मतलब