Inside Yohji Yamamoto's Fashion Philosophy | The Business of Fashion

In a rare interview, to discuss his highs and lows, and wisdom, from a career spanning more than 40 years, BoF goes inside Yohji Yamamoto's fashion philosophy.
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com

[@AnEminenceGrise]

The way he talks, his pauses and breaks this is almost like a scene from a movie. A true artist, a designer, the last of his kind. What a character, mesmerising interview...

[@ducksick510]

Eminence Grise ....Funny to me what you wrote because I thought....”THE most BORING man I ever heard.”

[@yvngd88]

@@ducksick510 hahahah

[@staruniverse394]

@@ducksick510 shut up

[@mjz5254]

@@ducksick510 Cuz you're boring.

[@ishikaa6066]

Has anyone heard of issey miyake

[@DjWarp79]

"From child birth i notice life is not fair. I dont wanna to be nothing." - Inspirational Words...

[@jvffvy]

Time Warp those words cut different 🖤

[@bundess5473]

shoutout to Yohji's Daughter for keeping Yohji going, what a Legend

[@D3athW1ng]

📠🙅🏾‍♂️📃

[@fawn3931]

"are you ready to sacrifice yourself to create something?"

[@magnoliansoup]

When Yamamoto discussed how he disliked the clothing worn by women which was "sexy" and "feminine" I remembered why I like him so much. His rejection of feminine girly clothing in favor of black loose silhouettes is why he's my favorite designer and one of my role models. He doesn't apply the clothing standards of each gender to his works, which is rare to find in the modern world. Expanding on Yamamoto's point about women, this is what he stated in a different interview: "When I started making clothes for my line Y’s in 1977, all I wanted was for women to wear men’s clothes. It meant something to me - the idea of a coat guarding and hiding a woman’s body... The more she hides and abandons her femininity, the more it emerges from the very heart of her existence. A pair of brilliantly cut cotton trousers can be more beautiful than a gorgeous silk gown." I was reading other interviews with him and I actually wrote down this quote: “Black is modest and arrogant at the same time. Black is lazy and easy - but mysterious. But above all black says this: "I don’t bother you - don’t bother me" And this one: “Don’t be one of a group. Be yourself. Stay a little bit monotone - walk on our side of the street, don’t walk the mainstream of fashion. You’ll be polluted by trends”

[@lydiarowe491]

You can express what so many are not willing or able to...followers of fashion are chained...being what you instinctively are is the essence...not a shadow of others.. Being present to who you are is the silent way to protest against what is wrong with the world...⭐

[@emmanuelleroy2915]

YSL started that concept

[@redstone-kg3ne]

I mean even with androgynous clothing designers like rick owens there are still big differences betweens the mens and womenswear

[@teocalmeida]

yohji yamamoto is the saint I pray to every night

[@ricconstituantabrogatoirei4999]

you lost at this point your soul...poor thing!

[@teocalmeida]

REVOLUTION CREATIVE i want kiss u so badly but my mouth is busy chewing on doritos rn

[@ciao63097]

Teo Almeida teo you are freakkin cool👍

[@internetcomment4440]

Teo Almeida get a grip asshole

[@gracewang9797]

When Yohji said" " I have been losing my competitors year by year, especially clothing designer are decreaing, only stylist. ", we do see the sadness from his eyes, which make me so upset, too. Fashion system now is so money driving.

[@D3athW1ng]

...it's been a year since your comment but it still holds ... Even in the act of wearing clothes I feel like people in the west are not willing to take chances ... (With the exceptions of my visits over seas) ...this probably starts with the designers themselves who probably just play it safe ... 🤔 ...who knows really

[@kurexx3424]

Ima bring the art and passion in fashion back, j watch Until.

[@lapanda2343]

@@kurexx3424 I hope you are still on the grind frendo

[@gabesta6319]

You never knew if he was making a speaking break or if he was done answering the question

[@KsideHb]

This dude's swagger is on another level. Very inspiring

[@blindfoldme4841]

him and rick owens are my fashion gods

[@donshah7479]

I second this ^

[@samuelsurreal6896]

same.

[@ultrasonicpriest]

If you haven't seen it already, search for Wenders' Notebook on Cities and Clothes, basically a long conversation with Yamamoto from the 1980's

[@DoublePause]

dont ever forget RAF

[@businessoffashion]

BoF's Editor in Chief, Imran Amed, sits down with Raf Simon's at Dior's resort show in 2016: kzbin.info/www/bejne/j3TOoXaGj5psopo

[@TekkitTeamSparta]

Yohji, Jun Takahashi, and Takahiro Miyashita are probably the 3 Japanese Saints that I truly respect and look up to. They all have this down to earth, gnarly feel to them, while still being very avantgarde. Hail Yohji

[@siene4079]

not to forget Rei Kawakubo!

[@user-dj1bg6il7q]

junya watanabe

[@teocalmeida]

i love Imran's interviews... very intelligent and always respectful of the interviewee

[@lilbigman00]

Teo Almeida ahahhahahaha

[@killsunhee]

Yohji just oozes wisdom.

[@jetanooga]

respect to the interviewer for not talking over him

[@kyriaki4901]

The fact that he is so humble makes him even more respectable. Talented and humble does not happen quite often

[@malcolmvolk]

the last 5 minutes of this is absolutely brilliant. yohji is truly one of the greatest to ever do it.

[@OrigiNalXrayEdits]

when he lit up his cig it looked like a film

[@distineys2]

I just love what he said in the last 10 minutes or so. He is my HERO.

[@yesyes9859]

dang, this is like meditation :)

[@blkgdzglobal]

I wish they allowed him to speak in his native tongue so the interview might have been more cohesive

[@cocainaforall4636]

Fuck outta here, this is my asmr

[@PavlinaHlavackovaphoriginal]

I love his honesty! Everything he says comes from within.

[@jonathanmpdemon4821]

This helps with my anxiety, i come back evryday to hear his voice.

[@ollieoverthesky0000]

Watching this video on LSD was the best experience I ever had. This video inspired me so much and made me realise crazy things I couldn't. To be Japanese, just like the great Yamamoto, I'm honored!

[@DjWarp79]

i want to be a japanese...

[@Erik-iz1rs]

Time Warp weeaboo weeeeaaaaabbbbbboooooo

[@sugarbomb26]

I'm mesmerized! Thank you for this interview Imran. This is one of my design hero's and I've never heard his words before and I'm so moved by his story.

[@jeremykarl8723]

13:43 lights cigarette

[@cryptopirate8880]

Jeremy Karl wtf

[@cryptopirate8880]

its a joint

[@D3athW1ng]

Gangsta!!! 😤

[@VIDDTHEDESIGNER]

I get the energy of a patience wise man

[@ItsClarufy]

Very inspiring. Yamamoto is a real inspiration.

[@azkahassan1327]

Loved every min of it, hes a real insperation

[@erman7]

Great content from bof, as always!

[@LOVE-DL7]

He is my HERO!

[@katemostreicher]

so much great advice and insight in this interview, wow

[@virgilsauvage4765]

Amazing man. Truly inspiring.

[@SubtleProvisions]

I keep rewatching this every few weeks or so and get inspired every time. Thanks for doing this interview

[@achrisdesign]

Wonderful interview! Thanks for sharing.

[@eth8285]

Is and will always be my biggest idol.

[@MaryAnn161]

Wow... What an inspirer PERSON. Thank you BoF!

[@SarahPalmaRefresh]

Really interesting interview once again, Imran! Yamamoto has a refreshing outsider perspective to hear from. Loved it.

[@cocobird2632]

this was very thoughtful and very educative in a nice way , thank you

[@deannenguyen3041]

that was powerful and just what i needed. Imran, you have a gorgeous way with interviews, kid-gloved yes but delicately deep. thank you so much.

[@gerswin84]

I literraly cried listening to him. A true master!

[@amanda.strutt]

Deep bows and thank you. Wow. He is such a gift, deeply appreciated this and hearing him speak and share!

[@guybeauregard]

A brilliant interview with a brilliant man. Yohji is amazing!

[@gretchennatalia7285]

Very inspirational, thankyou sensei!

[@AI-xs4fp]

Priceless interview. Thank you, Mr. Amed.

[@jvffvy]

This interview changed my perspective towards skit of things, Yohji truly is a legend.🙌🏾🙌🏾🙌🏾🙌🏾🙏🏽🙏🏽🙏🏽🖤🖤🖤🖤

[@vincentepeoples7693]

A fantastic and honest interview.

[@NCSTYLECHINA]

That was great interview. I still remember that I helped you to get into the Y-3 show in NY many years ago, and I think at that time you just started BOF very recently. I’m so glad that you the media has been doing so well!

[@Camellia303]

Very good interview! Listened with all my attention. Also like the way the guy conducts the interview.

[@rafaeuarte]

Wow 🙊 such advices, what a pleasure, such wisdom. Wow 👏

[@gottablast9279]

Hes such an inspiration

[@krasenivanov9124]

So humble

[@achrisdesign]

Thanks for sharing brilliant interview. Interviewer Imran was very patient and let Yohji expressed himself. Simply amazing to listen to their conversation.

[@jlewis122]

He thinks before he speaks in the most refreshing way He is oozing 😎 coolness chicness and a great quiet wisdom.

[@btlscarz9819]

I have sacrificed myself many times to simply get the opportunity to create something. What a true inspiration!!

[@dsauce1172]

touching, great vid.

[@lydiarowe491]

A wonderful interview...sensitive true and insightful...a gentle incursion into a very private man's life...exposing to those interested in a life of natural instinct and being truly himself...thankyou for this one..⭐

[@ryans6309]

Amazing interview and Y3 is my favorite luxury brand!

[@Pee3801]

Inspired!! bof 100%

[@maimiya3996]

this is inspirational.

[@norikatoyan3872]

Fantastic❤Thank you🙏

[@CourtsideObi]

Have to say he is my favorite Designer. His story is so inspiring.

[@GenieActUpon]

Tha GodFather of Fashion 🙌🏻

[@tracycoram3196]

Just amazing!!!

[@tonys490]

He is a saint and Legend who knows fashion inside out..... SALUTE SALUTE SALUTE

[@user-oj3vv1yz5w]

Great interview.

[@sogreedybaul]

This is amazing

[@lydiarowe491]

Being a Lone Ranger as Mr Yamamoto seems to be …breaking the ground to make his mark in the world of fashion for him was important not to be mainstream…total respect for his gentle yet stoic attitude giving him the ability to be his own identity…a valuable lesson for many who fail at attempting new ideas..thankyou for this interview..

[@samurai9319]

"I'm working in the side (dark) street." Thoughtful man. I have personally never been into fashion, or the fashion industry all that much because it seemed stuffy, full of elitism, & vapid. However, I was just recently turned onto Yohji Yamamoto & his art. He speaks to me & resonates with me so deeply. The forms of design he has created, has been something that I have aimed at with how I dress myself for years now. When one day I felt like I wanted to hide, & just blend in, or not have any attention drawn to me, I started to create outfits that I could "hide" in. They were comfortable, & got people to question their biases of what women should be wearing. The more I listen to Yohji, the more it confirms a need that a lot of us have. I appreciate that he continues to stay true to his core values & doesn't stray too far away from what's important.

[@oluwatomibombata8834]

Great interview

[@mxtw7910]

Pure wisdom

[@gustavopanesso7297]

I LOOVE HIS DESIGNS fr men. I'm a great follower of him❤👏

[@SeraphineClarisse]

There is something so nice hearing someone speak so slow.

[@SwavorVIDEOS]

Amazing.

[@nurikucuk683]

Yohji you are great

[@elisavieira737]

His clothes are beautiful he is amazing ❤️

[@samuelsurreal6896]

pure wisdom

[@VeleVlogs]

yes I am Mr. Yamamoto, thank you.

[@angelpena4518]

Amazing

[@laloscult7651]

happy late birthday Yohji

[@Leiopython]

やっぱ最高にかっこいい！

[@kathyni1571]

I'm gonna cry...

[@SeetMingXuan]

The god of lifestyle garment, Yohji Yamamoto ....

[@whadafunk]

LEGEND!

Yohji Yamamoto!!!!!

[@trapsoulx]

hes so mysterious

[@tylercsm4690]

Will be going to Japan in October, im visiting Kubkicho. The Nighlife paradise lol.

[@saturndirect8085]

Interviewer is da man btw.

[@danieloceans9652]

Legend!

[@RicardoCoacciJoias]

Genial and Sensational!

[@joolartey]

Eeee this is so cool

[@mimi1o8]

Master!

[@angelpena4518]

Respect

[@NKDV76]

Lights up a cig................genius!!!!!

[@SatineDali]

Yohji is *MAD* sexy yo.

[@cryptopirate8880]

satine dali no he ain't

[@cryptopirate8880]

satine dali if you think so u must like scarecrows

[@nagiraai475]

😂

[@modernfuture9356]

The poet of black

[@andalucibiscuit12]

He never take away from his hat.

[@bundess5473]

my favourite shoe ever is Qasa Racer low white, better than yeezy so comfy a true legend

[@dariamartelli2505]

Very inspiring, emotional . Nowadays to listen at a man with so much truth and authenticity is precious gift.

[@andrewbrc4171]

I am going to talk like him!

[@SY-qv3kr]

0:25 omg these looks.. im literally in love