The Story Before The Dark Knight - Inside A Mind

[@skootz524]

"how many clowns does it take to get a good laugh? 401." 401... 4/01, April 1st, April fools day... clever joker!

[@krthecarguy5150]

*Slow clap* In all seriousness, well done, I didn't get it at first

[@eldritchowl1061]

It's 420 man

[@PrestonK_Productions]

I read your comment in Adam West's voice

[@XenoSFM]

I'm English so for me it would be 14.

[@boodaman7513]

Clever? Yes. Funny? Well....

[@jjdbzfan18]

This kind of promotion was definitely ahead of its time of this came out now people would go crazy

[@carlosliriano73]

Facts

[@-yourandyoureare2different612]

, if*

[@griffincappin8567]

Cuber punk 2077 is doing something like it

[@generalleestoned2238]

@@griffincappin8567 how so? I can't find anything on it

[@griffincappin8567]

@@generalleestoned2238 I don't remember the exact name of the video but if you look up Legacykillahd cyberpunk 2077 you should be able to find it. I know he did a big video on everything that has come out so far.

[@theseanwardshow]

Dude I talk to ppl all the time about how this was the greatest marketing campaign of all time. It’s a shame it’s not up for posterity.

[@InsideAMindInsideAMind]

Fingers crossed with the rising popularity of ARG's and viral marketing that it may one day be recognised and get the attention it deserves :)

[@ProjectDelta1]

I never knew about this. Woah..

[@InsideAMindInsideAMind]

It's honestly incredible, and just shows how much detail went into setting up the dark knight world

[@personman1148]

Probably just another cover up by CNN.

[@justsomedeerwithinternetac2927]

@@InsideAMindInsideAMind why so serious

[@moozackasdf3325]

They need to do stuff like this for shows or movies more often

[@InsideAMindInsideAMind]

I think the fan base for ARG's is slowly growing so I can see it being possible for the future if it continues :)

[@brendanbrady1000]

Get into Mr Robot

[@boodaman7513]

Cable news stories often have a lot of exposition you can find on them. The die hard fans of the A.R.G. call themselves "reporters". Neeeeerds! 😋

[@marcusmendoza7677]

ikr!

[@omegaman5663]

Well I am doing it for my book... lol

[@Mathadar]

I was a part of this viral marketing myself. I remember this fondly. I even was watching a livestream of one person hearing the phone ring in the cake, and digging it out to answer. It was such a good time to be a Batman fan.

[@MildMisanthropeMaybeMassive]

The most interesting part of Glenn Barhyte’s story was it gave a fully developed, tragic, and three dimensional story for Brian Douglass, the Batman wannabe who wore hockey pads that the Joker killed on camera and left hanging on a noose at the mayor’s window. Basically he was a sad lonely desk clerk/IT worker for the City of Gotham who was a total Batman fanboy without a single friend. Officer Barhyte took pity on and befriended him. He was a moderator for a Batman enthusiast website full of authentic drama, memeing, and trolling that we've all seen online. On it people shared theories on who Batman is, debated whether Harvey Dent would win, and such. Eventually of course some of them got the crazy idea to meet IRL to fight crime themselves as Batman’s unofficial helpers. Brian paid attention to how Batman acted and knew that he wouldn’t approve of using guns and lethal force despite the misgiving of the other Batman fans. But after Glenn was murdered, Brian and the other "Citizens For Batman" decided to break their one rule on the night they attacked the meeting between the Chechen and the Scarecrow. Brian Douglass had maybe less than a minute of screentime in The Dark Knight, yet he was a fully realized human being who was the tragic hero of his own story.

[@lenaf007]

DoctorWeeTodd I never knew this! That’s amazing.

[@boodaman7513]

Yeah that is really cool, thanks for sharing. I like when the people who die in stories are realized as fully fledged human beings because it reminds us of the gravity of the situation, like a real live person just died (in a movie). They occupied the world for years until they died. When there is all this exposition you can find on this character that is so personal it makes what the joker did to him carry a lot more weight. Obviously they aren't going to use a bunch of screentime giving a minor character a bunch of backstory, so that's a really cool way to so it!

[@rhetiq9989]

It’s even more sad now after knowing his backstory we then look back at what happened in the movie, where he was dismissed by his own idol and then eventually left to to die in the Joker’s hands

[@justafanofnerdculture7602]

@@rhetiq9989 Agreed!

[@yaruyaru]

I always obsess over the lore behind the work; not only in video games (where it is most commonly found), but also in movies, television series and even music. Detective Loki's past in Prisoners, the events after the end in Whiplash, the hidden story in Tyler, the Creator's album Igor. I love how there are authors with such attention to detail as to hide stories, beyond what we see or hear.

[@gaminggladiator06]

How messed up do you think someone would be after seeing the phone number in the sky, not aware of the ARG, then getting a message from a hostage that gets killed, believing this to be real and becoming a “witness” to the crime?

[@TheKuzuri]

😂

[@CZsWorld]

Gotham City Rail was also recreated for The Dark Knight Coaster that went into various Six Flags parks. I seem to remember some fake billboards in the GCR station. I wonder if those had links to the ARG as well. Great video Jamie!!

[@InsideAMindInsideAMind]

I wasn't aware of that! I may look into it and see if there really was anything more to it :)

[@drownedgod]

I asked about them, but they claimed that the arg doesnt exist, of course.

[@eamonhewitt8223]

Inside A Mind will you make a part 2 to this event?

[@pulllings]

Inside A Mind ,0omg hii

[@pulllings]

CZsWorld mhiii

[@eliasfrahat7074]

Thr joker is the best villain

[@heather19515]

The onceler? Gru?

[@titosuos5534]

Elias Frahat x i agree

[@mirage1009]

Elias Frahat sorry but no

[@eliasfrahat7074]

Zander Hartline it is fine everyone have his opinion :)

[@mirage1009]

Elias Frahat or her😂

[@BigM1020]

I think we can all agree that the best joker is the dark knight’s, because it captures his insanity and murderous acts perfectly and also makes him a ground to earth person making him feel like an actual person and not just an actor.

[@sunon921]

I just realized that Nolan has taken this far more seriously than any other director of the genre ever has and probably no one will ever again...

[@davidfromsouthpark]

I did not know about this ARG. I appreciate The Dark Knight even more after this.

[@InsideAMindInsideAMind]

Definitely! Half of the small characters we see in the movie have bigger roles in The dark knight ARG so it's almost a perfect way to build a closer connection to even the smallest of characters for a movie :)

[@davidfromsouthpark]

Inside A Mind hope when you have time, you could make a part 2

[@ashishere771]

@@davidfromsouthpark thank you cartman

[@theuniverseshow9699]

Just to let everyone know, there’s a really good web series called “The Joker Vlogs” which take place after The Dark Knight. It follows Dr. Harleen Quinzel as she documents her therapy sessions with The Joker, before he eventually breaks out of Arkham and steals the camera just for the heck of it. It’s very well made and free to watch on KZbin now.

[@DiabolicalSCORPIO]

And they say that Avengers Infinty War is the best superhero movie😏

[@onetruth37]

@Sarkis Marrin yeah, without a doubt

[@rhetiq9989]

Yea I’m more of a marvel fan but Dark Knight’s my fave superhero movie, maybe even movie in general. It’s just that phenomenal

[@jOhnaProduce]

They used to say that. Then Endgame came out

[@phob1amaker125]

@@jOhnaProduce Endgame was good but not all that good

[@joelviju6364]

@@phob1amaker125 you're right!! Endgame was good but it was no way near the dark knight!!

[@ThePhantomSafetyPin]

I remember when this happened. Took part in a little bit of it. It was amazingly intense. I was a Joker Goon. For a bit. I was a Joker Goon in 2007. Keep smiling.

[@haroldlindley6620]

the fact that I never saw any of this and was still enthralled in the movie is a testament to Christopher Nolan's work

[@whittakerdanielj]

Absolutely amazing. They went out of the way so much to promote The Dark Knight. Fascinating.

[@hypergu]

This channel. This channel! This is one of the best channels in KZbin. You should never stop making these videos.

[@InsideAMindInsideAMind]

Why thank you! I try to improve as much as I can after every upload. I think I'm slowly getting somewhere as I find my feet :)

[@_Fenikso_]

Inside A Mind please make a part 2 😭😭😭😭😭😭.

[@markputnam4902]

Wow I never knew any of this took place. I'm a fan of the movie and can't believe I never heard of this

[@petersmith9254]

Mark Putnam ur not a real fan

[@markputnam4902]

Peter Smith no buddy I’m just not obsessed, I’m too busy making more money every week than you probably make in 6 months. Some people just have different priorities pal....

[@lilblock3564]

@@markputnam4902 classy

[@markputnam4902]

Lil Block sure is man . I have pens worth more than this guys car, what year is your Honda BRO?

[@oversleep9920]

That American police officer sounds pretty British.

[@InsideAMindInsideAMind]

Sounds pretty American to me. You're just hearing things.

[@Dimas_Off_Grid]

This was epic, how did i not know this was going down!

[@skurr]

The Dark Knight had an ARG? I'm even more in love.

[@warinbloody]

I just had a dark knight marathon today and it was amazing!

[@Raine_Raine]

When is the second part coming out??? I need to see it!!!!!!!!!!!!!!!!

[@blackmasks618]

i think he forgot

[@boodaman7513]

Waaaa! 😭 Please tell me he made the second part by now and I'm just not finding it!

[@SherlockHolmes-oz8li]

@@boodaman7513 ...RIP... Came into this comment thread searching for any news about a potential part 2, and... I found your reply. Well. Cheers! I'll plop myself down here and wait with all of you guys. :'-)

[@timsamosa]

Sherlock Holmes Same lol

[@carlosliriano73]

Waiting on part 2

[@kylegault1031]

Love this video! Can’t wait for part 2!

[@AndrewRT13]

There is something so cruelly and ingeniously tragic about the phrase "I Believe In Harvey Dent, Too." It's so simple, but if you think about it, those six words sealed an innocent man's fate forever, not to mention his loved ones and eventual victims.

[@ThyRandomStranger]

Please make part two! I’ve been waiting so long for it

[@bacongrabber]

I waited for another video man

[@cardpopcorn13]

We need MORE of this. Finish the story closing up to the movie release

[@RobynReanimates]

This is how you do a movie ARG. The movie's stand entirely on their own but if you care to dig deeper you'll learn SO much more

[@viditjain2653]

This is Brilliant. Never had a clue this was a thing. Great video!

[@ItsCrayon]

God I wish I was apart of this

[@InsideAMindInsideAMind]

This came out the same year as Cloverfield! So with that and The Dark Knight it seems like 2007 was such a great time to be an ARG fan! Haha

[@ItsCrayon]

Inside A Mind yeah I was pretty young in 2007 so I don't remember a thing about it but it sounded like something that I would have loved to be apart of

[@Steelhead96]

17:54 "Batman saves money on car insurance" lol

[@flightofthebumblebee9529]

I still have a copy of the fully published Gotham Times that has the Batman Saves Entire Family header. It was a promo item for TDK and my sister got me one because she worked promoting movies at the time in Philadelphia.

[@panva-tq6yy]

Thanks for posting this! I’ve been wanting to revisit this marketing campaign. It was fantastic!

[@rcbmmines4579]

This is just....wow. I was too young to have learned about this at the time but I can’t believe I haven’t learned about this until now. Incredible.

[@EdmundKempersDartboard]

This is brilliant. How is it not better known?

[@theswedishdude1]

god damn, this is some impressive effort put in here by Nolan.

[@ourochroma]

This is how you set up for a movie universe

[@jimmyrrpage]

Man I remember this! I tried hard to follow along but because of where I was living (Georgia, USA), I only had access to the online stuff. I wasn't able to go to locations and such, which kinda sucked. So I missed a lot. That said, I'm looking forward to part 2. Get it up quickly!

[@InsideAMindInsideAMind]

Haha I'll try ;) I wish I was aware of this back then. It would've been so cool to see it play out live.

[@thermax44]

People need to Do this again for the dc cinematic universe

[@patrickstar1430]

No

[@brianjohnson5272]

Wtf?! Why didn't they do this for marvel? This was so well thought out and meticulous in execution it's a masterpiece by itself! This kind on audience engagement is on a level I've never seen before or since. It's a pity this isn't the standard for movies as fans won't get about a third of it and non fans won't even know it's there die hard fans would eat this up big-time. Kudos to who thought this up.

[@arkhamwolf1345]

im am on my knees right now. PLEASE MAKE PART TWO!!!

[@SpirusOfH]

Damn, I love ARGs and The Dark Knight is one of my favourite movies, so it says a lot that I have literally never heard of this ARG before.

[@InsideAMindInsideAMind]

It's crazy how so many were unaware about The Dark Knights ARG. Even I only heard about it last year haha

[@jamlym4974]

This is how you have some fun bringing the movie to life.

[@BigE8005]

Great job! I get so excited when I see your new videos pop up!

[@JangoMango5]

“If you don’t have any friends, consider hiring one.”

[@wlr3447]

The one time youtube gives me a notification on point

[@InsideAMindInsideAMind]

I'd give them a pat on the back, but I don't know if the same happened to others, lol.

[@MrTALLBOY562]

Dope....worth the wait and the watch. I can't wait for the 2nd one

[@datguyuno98]

Very intriguing and great vid! Keep it up man

[@InsideAMindInsideAMind]

Thanks man! Glad you enjoyed! Take care!

[@stunts5702]

Haven’t you done this video on the dark knight universe already I’m getting so much deja vu

[@ethanclark7661]

Stunts5 , yeah on the "whats an arg" video however this goes into more detail

[@stunts5702]

OMG erito ohh thanks I was so confused

[@firetarrasque4667]

It's nice too know I'm not the only one who feels like he's uploading videos multiple times. He might be trying his own ARG.

[@stunts5702]

3.14 Dragon ha ya maybe ( ͡° ͜ʖ ͡°)

[@firetarrasque4667]

Almost certainly not. But the paranoia lives on. Paranoia knows no bounds. Also, /╲/( ͡° ͡° ͜ل͜ ͡° ͡°)/\╱\

[@brooke2300]

I watched the entire ad for you😭✊

[@lilscoobivert7129]

4:26 "can anyone hear me?" me: yeah my right ear

[@00lizard]

I heard that there was an ARG for this, but I didn't know that it was THIS extensive. Thank you for covering it!

[@stunts5702]

Man I have been waiting for this!

[@jorgyt754]

Strange that this movie was about Joker, not Riddler, when this whole damn ARG exists.

[@Dantethedemonkiller]

WHERE IS THE NEXT ONE???????!

[@DMTInfinity]

😓

[@courtneyroleson7322]

Now

[@Glac0]

Can't wait for part 2

[@frankferranajr7428]

Just another reason why the Dark Knight Trilogy will never be beaten.

[@demofya]

Jesus, this is BRILLIANT advertising for an upcoming movie.

[@darthsparkles551]

the absolute despair I feel knowing that never experienced this

[@themaster22dude39]

This was epic I’m so glad that the best Batman film of all time got promotion that wild also it was super fun to take part in

[@captainkid-100]

This is so cool. I never knew about this. Thank you so much for giving us this Information.

[@annegerhards1641]

Wow! How did I only watch this video now? I hope you do make a part 2 I would love to see it

[@ChuckD008]

I remember trying to follow this when it was happening. It was a REEEEAALLY intricate ARG.

[@dontayejameshamilton4931]

Ahead of its time. Bravo.

[@applejuice8251]

best superhero movie ever made

[@InsideAMindInsideAMind]

I can agree with that. A brilliant trilogy for me.

[@boredXsomethingXIDK]

_Where?_ I don't see any footage from Logan.

[@applejuice8251]

i love logan. its a close second

[@pomtog]

Good to see you back with another video

[@InsideAMindInsideAMind]

Cheers buddy :)

[@pomtog]

:)

[@jacob_h_pggj5794]

Oy its been a year, please not to rush or annoy but i and many others would probably love to see the second part

[@justafanofnerdculture7602]

DAMN... How did I miss out on all of this!? The only thing that I was aware of, is the Gotham newspaper (which I still have) that you could get from either Pizza Hut or Domino's Pizza. This was very, very awesome to watch. Makes me want to binge watch The Dark Knight Trilogy!!

[@hamburgertime709]

So it's been almost a year since this video came out. Still wondering when the second part is coming out.

[@fertbutt4233]

eyyy check ur notifications my dude

[@timrob12]

2:14 - I tried e-mailing the Joker today and you still get an automated response.

[@madmmimm1028]

This was WICKED interesting! I always wonder what kinda cool not so viral shite is out there that very few people know about

[@zigapovse]

you are backk i missed you

[@InsideAMindInsideAMind]

I'm glad am back! Hopefully wont be gone too long for The dark knight part 2 :)

[@johnts1]

This is great stuff. Thank you.

[@noahk05]

WHERES PART 2!!!!!!!!!! AAAAAUUUUGGGGHHHH I NEED IT NOW!!!!

[@Bowdy_Up]

Bigtonyvegas

[@DavidTheGuy239]

Officer 1: Hows it going Officer 2:: Wait, I gotta accept a bribe. Police bust down the door.

[@ElysetheEevee]

"Valentime's Day". I knew I didn't imagine it.

[@stinky6521]

You need more views,subs,and comments man

[@pepijndolman7296]

we need a part 2

[@Neoghost00]

We need the next video!!

[@katehall2973]

I need a part two ommggg

[@stephenelder3162]

Promotional ARGs for media has to be the coolest and most exciting form of advertising

[@boodaman7513]

Where's part 2?!??!?! Do I have to find a hidden website, guess a password, email someone my phone number, wait for a call, listen to a riddle that's left in my voicemail, figure out that the answer to the riddle references a phongraph repair manual from the 1920's, find the book at a small hole-in-the-wall bookshop 200 miles from where I live, find the author's name and a P.O. box number located in a small Nebraska town, go to that post office, tell employee that I am that author's grandchild and that I need to access the P.O. box, employee says someone left a key for the grandchild to pick up so am given the key, find an old dusty phonograph record and pieces of a phonograph player, have to look at the manual retrieved earlier to piece together the phonograph, play the record, hear a series of short and long buzzes, realize it's Morse code, translate it, realize it's coordinates to a rural part of Scotland, travel to the coordinates, find mummified remains (presumably of the author) preserved in formaldehyde and propped up to appear to be looking at the sky, look at the sky and see an airplane writing the URL of the second video??? 😲

[@SQUAD012]

Woah, i just know about it now. Mad props to the marketing team, this is one kick ass promotion for tdk movie, Damn. This is world-building that doesn't even require movie to show it 🤯

[@evagrius3818]

I'm not a big fan of the dark night, but damn this is one of the best arg I've ever seen

[@balyeetbhagaloe6416]

Lust how

[@PmcKing12]

This was an interesting idea by Nolan but tgen it makes you understand why the theater Colorado got shot up the night The Dark Knight opened. There are a lot of crazy people out there.

[@lukavandermeij1116]

this video was amazing, I subscribed

[@Zerozerozero-m9l]

I'd love to see The Joker(Nolan version) go head to toe with Moriarty (BBC Sherlock) in a big epic brawl for the crime network.

[@MrVee24]

Great video dude

[@puterialwani8647]

I love that you put up Peaky blinders photo

[@mitschcrafter6766]

7:38 GIIIIIIIVEEEE MEEEEEE PLEEEAAAASEEEE. i need it....

[@01_SPACE_C0WB0Y]

This would have been very fun to take part in, but I was like 7 when this happened so obviously I had no idea.

[@offthepoint2208]

Just catching the story back up after that tease

[@stinky6521]

It’s great that we at least have transcripts!!!

[@Tazzmaneytv]

Dope video! Instant subscriber

[@gertywhatagash_]

Nothing like an ad to stop you in the first minute.

[@clammer23]

Holy shit! Joe Biden ran for DA against Harvey Dent? I'm glad I saw that picture of him in your video at 9:30.

[@nightmarefiles1]

I love this