Introducing Alpha 9 III | Sony | α

[@Efficient7x]

Sony's implementation of a global shutter is truly a remarkable feat in the camera industry! All of the features that Sony has incorporated into their cameras contribute to creating the perfect camera. I recently made the switch from Nikon to Sony, and I have no regrets about it. 🎉

[@GeertDelmulle]

Ditto. Been shooting my A1 for 2 years now, coming from a 100% Nikon DSLR era. Zero regrets. This is fantastic!

[@petersuvara]

Been around since 2019. 120megapixel global shutter sensor. They are just milking the market,

[@lifeluxury1244]

Thank you sony

[@JonPais]

@@petersuvara milking who? There is no other full frame mirrorless camera with global shutter on the market aside from the Sony.

[@NunuNene-g1h]

@@petersuvarayeah, be salty about it~

[@muzongooo]

This is why Sony has become the leader of the camera industry. Always pushing the limits: Eye AF, AI AF, and now Global Shutter! Amazing!

[@kentreyes7379]

They're starting to treat cameras like smartphones where they would release a camera every year only to abandon software updates for it the next year

[@cris_stn]

Yeah that global shutter is awesome !!

[@pavol0]

​@@asafblasbergvideographercan you elaborate?

[@StYfReX]

@@pavol0 Easy, he uses an ND filter that's not adequate to the camera and blames SONY(other brands also have issues with IR CONTAMINATION), you can go without ND filters mostly in high end sony cameras like the A1 so there is no need for the ND anyway in a lot of cases due to high shutter speed. So at the end of the day, user error. :d

[@muzlee7479]

@@kentreyes7379 It's a camera tho, not a smartphone. So not updates are required

[@MrCoolAttitude]

As a Nikon shooter I'm always envious of Sony's technology innovations.

[@taylorhickman84]

Don't fret, Nikon will catch up and possibly surpass, as they did w/ autofocus in the Z9. Everybody wins when Sony innovates.

[@IvanGRANID]

but Nikon will bring you 1.5kg brick, when Sony gives it to you in quet small handy body @@taylorhickman84

[@GeertDelmulle]

@@taylorhickman84surpass as with the AF in the Z9?! You missed a beautiful career as a stand-up comedian. ;-)

[@logitech4873]

​​@@taylorhickman84Nikon does a lot of cool things, and surpass Sony in a bunch of features (the Z9 is an awesome monster of a camera). But autofocus isn't one of them, Sony too has been evolving their focus tech rapidly. They never waited for the others to catch up.

[@taylorhickman84]

@@GeertDelmulle Watch Steve Perry's breakdown of the autofocus updates for the Z9, it clearly has an edge for wildlife photography oh and next time you are gonna try to bust someone's balls... spare us to horrid sentence structure and ignorance.

[@ApertureApex]

This gets my standing ovation. Sony has quite literally built the best camera to date. This is a technological marvel and it pushes the boundaries of what was previously thought to be capable in a camera.

[@GabrielScindian]

Sony I commend you as a company pushing photography and video forward. I am a creative that has built my company utilizing primarily Canon systems and certain medium format film /digital tools. What you have created has me interested in switching to your ecosystem of tools. I have been waiting for a global shutter system since the CCD digital backs of 2005. Thank you

[@Kdkjdjewerdnxa]

Would be nice if they pushed camera design forward too because they’ve been using slight variations of the same ugly, poorly weather sealed and unergonomic body since 2010 Tech looks great though, super cool stuff, just find their cameras ugly and not comfortable and they’ve stuck with the same design forever.

[@CianMcsweeney]

​@@Kdkjdjewerdnxa100% agree, user experience of Sony cameras turns me off them, even with their great choice of lenses and great technology, they need to take a page out of Fuji and Nikon's book when it comes to design and user experience

[@taylorhickman84]

@@Kdkjdjewerdnxa I find the new bodies leave little to be desired for my hands as far as ergonomics. As for weather sealing, no issues there either.

[@GabrielScindian]

@@Kdkjdjewerdnxa That is why I am waiting to see if this sensor will be added to the new fx3/6

[@georgediakoslomnios908]

Keep in mind it's very hard to tether with sony

[@HK3rdClass]

Sony Alpha 9 III capture the bravest moment of Trump

[@sougata8332]

I'm a avid Canon user but the Science of Photography will always be indebted to Sony for pushing the limits of the Electronics & Software & reach where its today. Canikon has always been laggards in this area & Sony has lead the way & set the direction since it has entered the Business. Thanks to Sony for the incredible machines that photographers around the world have in their hands today

[@reden_fx]

Yeah I can admit Sony is the one that pushes the most in terms of technologies, while Canon probably focuses more on doing the most with what they already have. Even though now I wonder how long it will take for other manufacturers to start using global shutter...

[@RyoHazuki224]

Wow, finally a global shutter! This is a game changer for sure. Sports photographers are going to absolutely love this, and with Paris 2024 coming up soon, gonna see a TON of A9 III's out there! Sony killing it with this one!

[@DobromirManchev]

INB4 "We are sorry, the orders of the A93 were higher than anticipated, we can't fulfill them all and you'll probably be put on a backlog"... Like every camera company does, every time the release anything :D

[@Omgiamsotriggered]

Im sure they counted on the Paris 2024 for release, so they'l have plenty to sell.

[@CamTooling]

@@DobromirManchevimagine the scalping

[@belowaverage7539]

you do know Nikon has a had a global shutter in the z9 for going on two years now and in the z8 that launched last may.

[@DobromirManchev]

@@belowaverage7539afaik, and judging by everyone's reaction it's right - the Z9 is NOT a global shutter and never has claimed to be. It's an electronic-only shutter, like the Z8 too, but nothing like global shutter.

[@scotter0524]

An amazing camera. Certainly has put Canon and Nikon on notice. If this is what the a9III looks like, imagine what the a1II will be capable of.

[@jasonhowells7758]

Not really nikon if you look at the Z9 this is just an improvement on that, with the advantage of a global shutter.

[@GeertDelmulle]

My thoughts exactly! Enjoying my A1 now, and in my imagination I’m already enjoying my A1 II, based on this info. I’m sure it’s gonna incorporate all of this and much more! These are happy photography times!

[@trogdor]

I wonder what won’t make it as I’m sure the A1 will have double the megapixels. It’ll need a ton of processing power for global shutter.

[@AdrienWilliams-ot5zb]

now imagine how much it's gonna cost. 🥲

[@elijahdublin2432]

Thats what im saying, they gotta dop that soon, and the A7V

[@Shadow_Li]

global shutter is insane

[@gioriv]

Yes it is, hopefully that won’t be another overheating issue.

[@bjoernfischer]

does that effect only flickering in photos or does it also prevent flickering issues in video when the shutterspeed and framerate doesen't match the hertz of the light sources?

[@EnisMemic]

@@bjoernfischer it should prevent flickering in video as well but even more importantly (IMO), a global shutter means NO rolling shutter effect when panning or when filming very fast-paced objects (helicopter or plane blades etc).

[@bjoernfischer]

too bad, I would've needed exactly that when I was shooting icehockey recently :D I'm curious if the as7iv will have a global shutter as well @@EnisMemic

[@1bboyred1]

@@EnisMemic post stabilization is going to be insane

[@harryvuemedia5106]

Another milestone by Sony today. The A9 rocked the world which forced Canon and Nikon to invest heavily into Mirrorless back in 2017. 6 years later, they are doing it again with the A9-iii that has a GLOBAL SHUTTER!!! People keep complaining about the 24 mp sensor but lack the knowledge to understand that a faster readout means less mega pixel. A 50 mp sensor will not be able to achieve 120 fps unless Sony does something revolutionary again to achieve that insane burst speed. I'm hoping to play with the a9-iii in 2024 as I mostly use E-shutter now. Canon's R1 better have Global Shutter too or else no point in that camera anymore. Now both Canon and Nikon have to once again catch up to Sony. Well done Sony, well done!

[@sougata8332]

True that. I'm a avid Canon user but the Science of Photography will always be indebted to Sony for pushing the limits of the Electronics & Software & reach where its today. Canikon has always been laggards in this area & Sony has lead the way & set the direction since it has entered the Business.

[@Ausknutz]

Also, although everyone wants more megapixels, not everyone actually needs more than 24mp on daily use. Especially the ones that will use this camera, which are sport photographers.

[@harryvuemedia5106]

@@sougata8332 I bought my first Canon Ti and used the heck out of that DSLR for 2 years before moving onto the Canon 5D Mark II. They were great for their times but back then, Canon and Nikon weren't in a hurry to innovate their cameras. I do understand that 5 years was the norm for a camera's life span before a newer model comes out. But when it did, it was just another DSLR. Sony's 2nd generation Mirrorless camera back in 2014 impressed me a lot. I love the Face detection feature that track my subject without having to switch focus points all the time. It's one of the biggest reason why I switched to Sony. It's always great to have competition so that it forces companies to innovate or be left behind. Had Canon and Nikon invested heavily in Mirrorless back in 2013, Sony would have exited the camera market. Canon's R1 and Nikon's Z1, if they ever come out better have some amazing specs or else at this point, they are just making cameras to please their fans.

[@harryvuemedia5106]

@@Ausknutz You are right! For weddings or event gigs, I prefer 24mp so that the files and images are not so HUGE!!!! Majority of the times, I don't crop my images as I will frame my scene before capturing away. The only time I want 42 mp images with my a7Riii is when I am shooting landscape shots like during a wedding ceremony. Otherwise, my clients are not going to zoom in on every image to see who was at their weddings. And if people want bigger images, just double their pixels in photoshop. Yes, I understand that its not the same quality as an actual 50 mp sensor, but it still comes 80% close to it. Such simple steps and people always have something to complain about. Otherwise, 24mp is the minimum sweet spot for cameras now. And we all have to keep in mind that lower mega pixel counts does mean faster read out. I'm sure a 12 mp global shutter sensor can hit 240 fps easily.

[@iamakkkshay]

Imagine Sony A1ii with 50MP Global shutter sensor 🤯🤯

[@CybrSlydr]

Seeing this, I'm extremely impressed! If this is what the A9 iii is getting... I can't wait to see what the A1 ii is going to do. Wow!

[@marc6652]

The most important is not what the camera is able to do, but what you're able to do with the camera. Many photographers forget this little detail. That's why I still use a customer friendly Leica M, launch in 2015. But to be honest, it's true that I don't shoot sports... Everyone has their own way of doing things.

[@NandaKishore1994]

The technological advances in the camera notwithstanding, the product introduction video is amazing in its own right. Concise, well illustrated and covers all new features without fanfare or gimmicky marketing. Apple could learn a thing or two from this.

[@P4nDA_pls]

Nah, Apple can never sell on innovation because they haven't made anything new except their chips. Apple has to sell a lifestyle, a style, because substance is too little year-over-year in the fruit land.

[@Sabundy]

Apple is too busy telling everyone how great they are and low key lying about features in their product videos. Not to mention taking credit for doing things that others already did and pretending as if they just innovated it.

[@MrModikoe]

you comparing this to an apple camera?

[@jozefdoyle]

they spelled Button wrong at 1:20. you sure about that?

[@nsr5787]

Donald Trump like this video

[@PeterLindgren1]

Looooooove seeing the boundaries being pushed again! 🔥🔥

[@shootindice_]

Wow , This camera is amazing. It is truly a dream camera. This camera seems to be sonys BEST new hybird camera. Extremely good for photography and same for video . Well done Sony!

[@OzSuguitan]

Spelled "button" wrong at 01:21

[@OzSuguitan]

"Conventional" spelled wrong at 03:42

[@OzSuguitan]

"Access" spelled wrong at 06:07

[@shivashivatwotimes]

oh damn

[@ChristianErnestHizon]

Deidication also, it seemed rushed. haha

[@TheOriginalRonaldo]

*Specification* ● 24.6MP Full-Frame Global Shutter Sensor ● Up to 120 fps Cont. Shooting with AF/AE ●Pre-Capture Function; Speed Boost Button ●Flash Sync at up to 1/80,000 Sec. ● 4K 120p 10-bit Video; S-Log3 & S-Cinetone ●759-Point Phase-Detect AF with Tracking ●8-Stop 5-Axis In-Body Image Stabilization ●9.44m-Dot EVF with 240 fps Refresh Rate ●3.2" 2.1m-Dot 4-Axis ●Touchscreen LCD ●Dual CFexpress Type A/SD Card Slots

[@UbiKentang-]

now canon has to delay it's r1 again 😂

[@manucherian85]

True, we might get R2 in 2024 😂

[@harryvuemedia5106]

haha so funny but true. If canon release the R1 and Nikon releases the Z1 both with rolling shutters, they are done. They will have to play catchup again

[@samuelmoolman1674]

Wildlife photographer here. I love Canon and don't have the money at the moment, but this is really making me consider jumping ship to Sony. I am already in love with the A7R V, and now with this one. Global shutter when shooting African wildlife will be a game changer! Come on Canon, do something to make me stay loyal. Sony is really doing stuff here.

[@Qibilii]

Wow! Already in love with the a9III. Great blend of technical abilities and fusion with a true modern hybrid camera.

[@ajayaYtube]

Hearty congratulations to the entire SONY teams. 🙏 👏👏👏🙏

[@Ploskkky]

This camera will no doubt become affordable in the year 3000

[@BayAreaMotorcycleCommuting]

You misspelled “dedicated” at 6:15 - surprised that made it past the editors for a product launch 😂 great camera though!

[@ghostmaster1734]

😭

[@raphmeisterr]

This is a game changer. Thanks Sony!

[@fionngorilla]

thanks for listening and bringing us a "low megapixel" action cam. Perfected for documentary work and suitable for portraits and almost everything else.

[@robinmc123]

Wow sony. The engineers you have are unbelievable. You aren't just listening to your customers. You're exceeding our expectations. 😊😊😊

[@rigelibarra]

As a Fujifilm user, I’m ready to dab with Sony again. They seem to be always pushing the boundaries all the time.

[@laughingkuma]

It's amazing to think where the camera industry would be now if Sony hadn't entered the market with its Minolta acquisition. Much as Canon and Nikon have their relative strengths, I can't imagine they would've pushed things forward the way Sony have, and few other companies would have the scale and talent to do so otherwise.

[@Richard.Cabeza]

I agree, they seemed to be happy with their status quo and reminds me of the American auto industry doing nothing in the 80's while Honda and Toyota took them by surprise.

[@stephen-wahl]

Well you've come a long way baby since my first Sony 3.2 MP Cyber-shot purchased 25 years ago for like a thousand bucks. Look what a few more can now do! Who knew. Hats off for once again introducing a game changer!

[@flyfelix333]

I am impressed by the features. 24MP is not extremely impressing, but a custom button for speed boosting? How cool is that?! Pre shooting, 120 frames for 1.6 secconds. A new grip, 4k120p, great autofocus and the new display with 2MP resolution. And of course: global shutter! Makes 1/80.000s possible (for who ever needs this), creates zero rolling shutter and makes flash sync speed possible for all shutter speeds. This is great! Lets hope that it come out usable, and then lets gooo! I am a Canon shooter btw 😉

[@davidepepe]

I've lost my interest as soon as I've seen it's just 24MP camera. So disappointing...

[@PotatoSoKawaii]

you kidding right? 24mp is the perfect use case for this. higher megapixel = slower readout, which then you wont be getting those benefits. 24mp is more than enough. you start from 24mp, sony will find its way to improve from 24mp in the future

[@harryvuemedia5106]

@@PotatoSoKawaii this davidepepe is just a nikon troll. Likely never used photoshop or lightroom before to double his mega pixel. He only cares about the 24mp and not the innovation of the global shutter

[@mk-movie4102]

Fujifilm already got shutter 1/160 000s, but sure- who need it? :) and ofcourse rolling shutter, so i dont know does it have sens :)

[@alwynsmit3546]

I always laugh when I hear people complain that 24mp just isn't enough.

[@thatspiritualhumane]

Sony, the leader in camera innovation, what a simple yet amazing presentation !

[@mengshun]

Just wow, Sony. Well done to all the team involved. And thanks for listening and also addressing wish-list items like the dual flip screen (that should quiet the raging debate), pre-capture, and so on. Even my wife, the lingering Canon user, is ready to get this : )

[@Stellar-Nucleosynthesis]

If it wasn't for Sony the camera industry would still be plagued by Canon making Rebel series cameras with minimal performance gain. I reeeeally want this camera and I only got an A7RV not too long ago.

[@greggeis918]

What a massive leap for flash photography, particularly outdoor flash. The most concerning spec announced is ISO 250-25,600. Maybe an issue for pixel peepers. But I think for practical improvements, flash sync and anti flicker performance is pretty huge, as well as finally getting pre-capture on Sony. Hopefully the other image processing improvements hold up as well like stabilization and photo stacking technology starting to creep back on cell phone type technology.

[@paulmelrose1133]

Pixel peepers don't usually buy 24.6 mp anyway.. but yes the flash sync not being a problem ..even with third party flashes is gold

[@yamint]

Yes, the last dslr camera that has electronic shutter and can sync at any shutter speed before this was the nikon d70, now after amost 20 years, finally a camera with global electronic shutter is made again. 😁

[@JC-XL]

I guess that's the purpose of that Composite RAW. Noise is just errors, if you're able to repeatedly read the sensor very fast, you can probably reliably filter out noise.

[@BMRStudio]

Finally , a digital photo looks like a photo! Nice job guys!

[@sulev111]

Can't wait for the global shutter to be on the A7V.

[@kevinrtres]

Yup, even if not so fast, as long as it's there and can do 1/12000 sec sync or better.

[@fuhengsola9906]

This MASTERPIECE will change the photography world. Especially the action photography

[@Nirux]

You're telling me THEY FIXED ROLLING SHUTTER??? I'm gonna bust Edit: just saw the price… not busting anymore… selling my kidney

[@rehlee]

I hope the camera’s QA is better than the text in this video. 1:21 ‘bottun’ 3:23 ‘synchronisation’ 6:01 ‘customisable’ 6:11 ‘Easily accsess to’

[@sampledude8846]

Well done, Sony!

[@totalyup3578]

a relaxing, clear and simple product introduction. very amazed!

[@mdk1983]

Wow capturing frames BEFORE shutter release is an awesome idea. Kudos to the innovators. Movie-wise, AI AF improvement and 4K 120p WITHOUT crop is most welcome. Stabilization is however not a major area of concern nowadays with gimbals and all. Overall, what an elegant way to enhance technology. GO SONY !!

[@sulev111]

That's not new. Fuji did that already with XT3 and Olympus too. Same can said about RAW stacking. Pentax does that since K3 days, that's 10years ago.

[@pspr33]

Nikon did it in the 1 series I believe too (so before Fuji).

[@mdk1983]

@@sulev111yeah I suspected this couldn't be the first. Hence safely said kudos to the innovators.. whoever it was originally. Thank you for mentioning them ☺

[@cinegenies4651]

You don't even have to get off the bed, the A9III goes to work on its own !

[@martin_wood]

Yeah definitely, curious how that effects battery consumption

[@midnightsnack1306]

After a decade talking about it, Global shutter finally makes it debut on a commercial photography camera

[@AllThingsFilm1]

Wow. Just wow. This is probably one of the best hybrid cameras to date. Even though I am mainly a filmmaker, I would definitely start popping out some stills with this beast.

[@z.zoltan9809]

Allways ahead of the industry. Congrats to dev team!

[@MultiZymethSK]

I've been waiting for a large camera manufacturer to offer multiple exposure stacking like smartphones do to reduce noise, so the composite raw sounds interesting. It's unfortunate though that it's not processed in-camera but needs a desktop app.

[@3c3c3c]

Dont forget Minolta, the predecessor of Sony cameras, and how boundary breaking was their first Alpha model, when they introduced autofocus and in body film winding for the first time

[@notaspectator]

Konica Minolta :)

[@Calderonvideo]

$6k... so the a1II is going to cost $8k? Can we get the a8 with 60fps at 33mpx for $4.499? 😢😢

[@Scyth3934]

Canon and Nikon have got some serious catching up to do! Bravo Sony on the first full-frame global shutter!

[@bjoernfischer]

does the global shutter effect only flickering in photos or does it also prevent flickering issues in video when the shutterspeed and framerate doesen't match the hertz of the light sources?

[@AP0110Music]

Asking the real questions

[@KrisSheebs]

Global Shutter alone is making me consider saving up for this absolute unit. Well done Sony!

[@youtubehub8190]

only $6000 US or $8300 CAD

[@strider6425]

Just unbelievable. Kudos to sony for pushing tech and photography

[@guillaumearbez8210]

What do you think about the base iso 250 ?

[@jonb8633]

Alpha 7R5 owner here, truly impressed with this new technology.

[@CheffOtto]

🔥🔥🔥

[@trungphanphoto]

The global shutter is game changing in so many ways.

[@finnneganfox]

this camera is even more famous now lmao little out of my price range so i'll stick with the a6400

[@JIMMY_NEMESIS]

I can't wait for the A7S4/FX4 with global shutter

[@jacobwaller92]

Same here! It's gonna be another ga.e changer for sure! Wonder how long we'll have to wait for it though?! 🤔

[@SilatShooter]

Pretty Insane Camera, this one is a Game Changer! Pre-Ordering.

[@yasirugimhan5841]

Rich life 😅

[@MegaSina777]

Thanks Sony for making these great machines.

[@ferindrapradana24]

Good job sony

[@black_flea]

характеристики и возможности впечатляют. Sony молодцы👍

[@MarkusGebhard]

Lets hope pre capture will be included in the next a1 firmware update 🤞

[@mohsenfarahani4440]

Global shutter, WOW. I have the feeling like the time a7siii released. A creation, an invention, a new level. We'll see future cameras will inherit this global shutter feature. #Sony ❤

[@Hugmung_neua]

Amazing..❤

[@philip2205]

Amazing video. So incredibly produced. This is truly peak.

[@Emilioh888]

One of the downsides on global shutter is usually lower dynamic range (for video in general). That’s why the alexa still uses rolling shutter. I hope this one does well in this category.

[@belowaverage7539]

This sensor also does not have dual gain iso.

[@JasonExplainsThings]

Glorious news! This is something us video guys have missed since the standard definition days.

[@nicks231988]

Love it ❤

[@alimog9347]

how much technology has reached so far! more than impressive!!

[@darkhorsefotos]

Insane 😮 Sony always 1 step ahead 😊

[@j2k325]

10 steps ahead actually

[@IR-xy3ij]

@@j2k325 Well it's rumored that canon has been developing a global shutter r1 for quite some time now, so their technological levels are not exactly *that* far off

[@stephen.]

What an amazing camera. The new tech in it is so wild, I can't wait to see how ridiculously packed the next gen Alpha 1 is gonna be. I don't need this class of cameras but I still want one!

[@OzSuguitan]

Nice!

[@LurkerPatrol5]

I'm so glad I switched a few years ago from canon to sony. The shooting has been excellent and their continued development has been STELLAR. Incredible stuff.

[@kkei7233]

Who like me comment here because of that Trump photo!

[@elysiumcore]

Unreal - This will truly revolutionize the camera industry - as an avid Photographer & Sony shooter, I can't wait for this tech to find its way in your other line of cameras - Well done Sony - すばらしい

[@nickwilliams7867]

$6000 how disappointing ,no thank you. Any chance of making a stacked sensor camera aimed at wedding and event photographs , we don’t need 120pps . It will be way cheaper to switch to two z8 even with having to change all my lenses .

[@suico778]

Excellent. Already put in my preorder.

[@PianoBlackTrimRep.]

You guys don’t need to spend $2,000 on a new body every year or two to take great photos! I’m still rocking a mint D700 I bought used for $200. All of those photography hipster video channels are owned by people who literally take thousands of photos and only share the best ones and they have talent, they could use a 30 year old digital camera and still produce better photos than you or me. Do you actually believe that this new Sony camera is going to make you so much better and you’re going to make $100,000 or more per year with it?

[@johnsoncityaerialphotograp7201]

If you can’t make $100 k a year as a photographer it’s time to find a new profession… I average $300k and my wife averages $180k .. but to your point yes the gear won’t make you better but it’ll make life easier and in this case allow you to capture things that no other camera can if it’s a have to have shot and you’re working professionally.. no one makes really a bad camera anymore. Use the tools you need for what you shoot and your income allows. Cheers friends!

[@florinG]

Global shutter is a game changer 🥳

[@pavol0]

why?

[@MaraldBes]

Wow, just wow. Technology at the sum of all things by Sony released up till now. What a flagship camera they've produced. Cpongrats . The team working on the A1 MK 2 has got big shoes to fill.

[@kentoiizuka]

I am grateful for the opportunity to explore creative expression alongside SONY.

[@cheongit]

After celebrating my 10th anniversary of my 24MP A7 and then 36MP A7R, still disappointed that they can't insert a simple GPS like my 24MP A77.

[@catalin-ap]

From specs, nailed it! Another Sony a9 1 moment, that took the market by storm. Hope it will live up to the hype, without major practical drawbacks including bad high ISO performance, easy overheating etc. Then, it was the beginning of the end for the DSLRs. Now it's their end of their end. HUGELY appreciate the 2mm wider body, the larger but curvier grip, the more slanted plane for the shutter button. Tiny things, that finally address more substatially previous Sony criticisms. As well as Sony finally having both a great EVF, and a great LCD, and the great dual-rotate screen of the A7R V. And great stabilisation, and a bonus of a front button. All in the same camera. All these for the cost of a 24 MP stacked sensor flagship.

[@xperience-evolution]

It always amazes me what Sony comes up with. Leading in innovation

[@DesoloZantas]

Imagine if Sony incorporated Catalyst Browse built in directly into their camera line for stabilization instead of relying on a separate computer process. That would truly be revolutionary!

[@RodieOsc]

I’ve always been a videographer very few photography. But man I believe the videos that you can make are it’s this is insane

[@alangfp]

Thank you so much for this, Sony! It's incredible to be alive nowadays and see what's possible to achieve with technology! This might just be the perfect camera!! I personally was impressed with the OLED viewfinder... that's just amazing, and the new Global Shutter Sensor?? WOW!!

[@weekenddistractions]

Sony engineers rock--truly remarkable.

[@ritchncube9337]

1:22 bottun 👀. This is a beast of a camera. I wish I could afford

[@marianoolivares6439]

You people OWN a record label! Couldn´t you find a more pleasing song for this? XD

[@carlz3955]

I think few more years stacked sensor will become regular sensor and flagship model will replace by global shutter. I can't wait for A7RVI with 100MP stacked sensor, Portrait photography will become more impressive.

[@theslimbin]

Don’t sleep on composite raw it could be a game changer or be a warning sign of bad high iso performance

[@EmilWall]

I’m glad all the rumours of high MP were wrong, this is so much better. I hope Sony will continue to innovate, especially hoping for an android operating system with all the relevant capabilities that we currently have in our smartphones.

[@logitech4873]

So.. you want Android. Just get an Android phone.

[@EmilWall]

@@logitech4873 When there is an android phone with a full frame camera sensor and professional lenses, I most definitely will!

[@channthachayatem3453]

All Sony models are my top favourite and first choice to select when it come to buying the camera products.

[@Scyth3934]

1:31 How does the aperture affect the ability to shoot at 1/80000?

[@trogdor]

Can we ask Sony to allow loading LUTs into all cameras as a standard. Basically everything from the A7sIII on should be able to do it.

[@xtremofx2023]

Just...Wowwwww im crying seeing how technology can make this happen, from now, every moment will be so perfect frozen in time. Bravoooo Sony, ohhh and all those materials taking care of the planet, is not late to think about it, our home Earth.