Introducing The BMW i Vision DEE: The Ultimate Companion

[@80saddict79]

If BMW's agenda was to make me wanna get back to the 80's even harder, they succeeded.

[@markwhite6782]

No sh*t. The 80's were the greatest!

[@portermcsorley]

So umm, yeah. BMW is actually acknowledging their older cars were better…in a way. At least, Arnie thinks so.

[@overbuiltlimited]

Yeah, this was an advertisement against the product. I never NOT wanted a BMW more.

[@overbuiltlimited]

Take on me by A'ha

[@thethoeby]

​@@overbuiltlimitedI do - just not a new one

[@ironfae]

I honestly didn’t expect to stop everything to watch a commercial with Arnold, …and Hoff! This was awesome!

[@dh2032]

Hoff! AND KITT too ? *KITT* was the biggest star is this add? 🙂

[@MattBlank0]

What the hell is happening here? Who's dream is this? I like how Arnie said "I didn't see that coming", because there was nothing there.

[@pitosow6638]

BMW, we want fast machines, not an ai girlfriend.

[@motorista_ramon]

i think we have different priorities.😏

[@andrews2463]

A significant portion of the internet would disagree. Strongly. In Cheetoh flavored text.

[@estar_everest]

@@andrews2463 4chan

[@mikkdoo]

Exactly

[@friendlydog82]

BUT YOU TREAT YOUR CAR BETTER THAN YOUR GIRLFRIEND!!

[@GD3Media]

I’m not giving up my e30s for this.

[@mikailmikail8788]

Fr I would prefer a 325i e30 over this

[@dorfmigerstorf6803]

I know this is actually a BWW commercial but wow this is great! It came up as an ad when I was watching another video and when I heard Arnold Schwarzenegger mentioned I kept watching it, so glad I did, this is like a mini movie, spot on hilarious especially with the "Kit and Michael" cameo 🤣 😆 😂

[@healthytrollmeister2665]

Arnie and BMW making Terminator 3 a real life story

[@SimJoy]

80s, real hugs and cars, the future... digital hugs (quote from video) and digital companions on wheels.

[@bmin7133]

A case could be made that the eighties was the greatest decade in human history. And even then we used to dream of what life would be like in the 2020's. We assumed no more wars, no famine, no illness...now here we are in the 2020's and I want to go back to the eighties again. Great music, great movies, great books, friendship, community, hope for the future...not this sterile dystopian cyber life we are being fed into...I miss my youth...truly ugly car btw.

[@andreablack3192]

I totally feel the same. I dislike this theatrical version of world. Its not real and never will feel real.

[@jasonmagnuson5177]

It should be noted that some movies and novels written in the 80's about the future, pretty much predicted a lot of what we are seeing now. Robocop (the original, not the remake) had violent runaway crime, a 24 hour media cycle that sensationalized it, and insipid, useless people in government; almost like what we have now.

[@bmin7133]

@@jasonmagnuson5177 yeah...agreed...starship troopers, although written by Heinlein in the late fifties, gets it too. Would you like to know more...?

[@hardergamer]

@@bmin7133 I agree with you, apart from I think the new BMW looks amazing, it reminds me of Akira.

[@benh5774]

@@jasonmagnuson5177 demolition man coming true

[@Cynical_Ninja]

What I loved about the 80s and 90s BMWs that I owned was how connected you were to the road, how you felt the car going through the corner. How you could correct the turn, because your hands on the wheel knew where the front wheels were pointed. Now the only connection to the car is bluetooth 😔 Also...never had an unreliable BMW. Over the years watching youtube I came to believe the US models were the unreliable ones...I mean they did have engines that were an afterthaught, right

[@tvgamingreal]

no nowdays they have BMW ConnectedDrive :)

[@elysium76]

Miss the 80s and 90s, remember cruising my dad cruising around Austin in his brown dodge listening to tejano and 80s pop

[@anrede8495]

I really miss the 80s, when company commercials didn't constantly try to emotionally manipulate you by excessively attempting to evoke nostalgia.

[@benhooper1956]

This is meant to make me positive about the future?

[@PouyaLucky]

Sure, if you have CPU instead of an actual brain 😂😂

[@TouchofAlaska]

I was wondering if anyone really wanted some crap like this. We, humans, will have no control over anything.

[@nuhnay]

That was a very fun and entertaining video. I was actually smiling without noticing. Looking forward to Dee.

[@RM-306]

If the car had arnolds voice id get 7

[@russir3971]

Give a child a robot puppy, and a live puppy, and see where the real friendship is?

[@TiestoElement]

Someone is going to take Arnold in a digital suit and put him in all kinds of funny places. Mark my words!

[@poseidon3201]

Now this one looks like a modern take on the refreshed 1989-1991,93 for convertibles BMW 3 SERIES. it was something I hoped for 10 years ago and now it's in the works. THANKS BMW for making my dream a reality.

[@CELERITYZENITH]

Take On Me, i love this music

[@incrediblehonky1]

Great job BMW! Now the Chodes that drive your cars will have at least one friend.

[@andrewbraverman4511]

Honestly, I'd rather have the REAL good old days t than the future we are headed to. Real is real, digital is fake and cold.

[@jomsirimongkolkasem3871]

Great work BMW, your competitors are "very" happy with their increased revenues lol.

[@SinaBagheri]

great job BMW. you successfully convinced me that old BMWs are better and the future is crap.

[@stumm71]

The most incredible thing about this video is that a-ha’s Take on Me, sounds as modern as it was forty years ago.

[@crazycar4015]

As one might tell from my profile picture, I'm not a massive BMW fan and expert so I gotta ask y'all, what is that red car called!? I love looking at it! Also, I sort of like the idea of a companion as my car, but I never had a hard time loving my car and seeing as something with it's own character and personality, based on how it drove, looked like, and my experiences with it. I don't want some plastic car with an AI that records my conversations and potentially forces me to get subscriptions for basic services. I'll stick with my old cars lol. I was born in 2001 but I can't help but feel Arnold was right in the beginning. So many things like cars, movies, and music in the 80s were just magical. There was maybe even more hope to the future. Today, it feels there is very little to look forward to except regression in the quality of the things we own.

[@tiborsaas]

She clearly wants the Dee

[@RM-306]

Wheeeey!

[@visionevo]

*He

[@acs004]

🤣🤣🤣

[@interstellarsnow]

@@visionevo I don’t think it was a mistake

[@TA-bj1ge]

It's interesting how BMW needs their own history from the 80s and 90s to bring the new shit that no one wants to the man! Everything serves only to distract from the really important, but it does not replace reality, friendship and love.

[@ryanbailey6900]

yes it seems all these new technologies are just one big distraction while they dismantle the old world

[@HELLBAG1]

Dee, I think the word you're looking for is "Dystopian."

[@jeremyt5291]

I love it already got my vote especially when kitt and David hasshoff

[@eddy91604]

Anybody know where this was filmed, specifically the hill overlooking the body of water?

[@Cynical_Ninja]

Imagine this car with a M60B44 and no tech. Drift monster 😛

[@Andres-mh9ey]

Now I see why they want electric cars- you’ll practically spend all your time inside your car driving around a digital world, thus a larger battery- more like a phone with wheels

[@keithfujiwara7740]

Best BMW Ad I've ever seen love the 80s old bmws and Good old Arnie telling a love story and about the 80s and also K.I.T.T And David Hasselhoff cool ad BMW

[@ognyanramisov8111]

E21 is pure equilibrium...unlike the electrix puke in the end of the vid

[@frankf.6639]

I have my 7th bmw….the first was 324 d…in the early 90´s, my last is the X2 M sport….what will be my next this summer ?

[@BMWUSA]

👀👀👀

[@mr.v3061]

@@BMWUSA Let's hope Tesla doesn't bankrupt you. While you have a 400k EV target for the entire year of 2023, Tesla produced 440k in Q4, 2022. By the end of 2030 Tesla might just have 15 million EV's per year, with a portion of those robotaxis. Once that becomes available in major cities, many people won't even buy a car anymore.

[@Pierrrrrrrrrrrrrrre]

@@mr.v3061 lol. Tesla only has these sales because they had no competition... Now that automaker are coming in to the EV market at every touchpoint Tesla is going to find less appeal from consumers... All that not considering that the brand value deteriorated as the CEO is now bat shit cray and scaring customers away. Also... robotaxis won't replace the every day car for another 10 years and there's no reason why BMW would not build some...

[@mr.v3061]

@@Pierrrrrrrrrrrrrrre by the time the "competition" arrives, Tesla will have the power to LOWER their prices and still have a healthy margin. Ford: 2 million EV by end 2026 (they hope). They will not start with low cost ones. Tesla is the one that can create demand. Tesla is in full control of this market for the next decade.

[@BMW_Supremacy]

Thats it bmw you convinced me to buy an 80s beemer thanks😉👍🏼

[@generationx227]

Afther this video i want back in 80's and early 90's. Better cars,music and people

[@benbad5209]

Me too u want to have fun with real friends not digitally

[@christiantaylor1495]

Not better music though. Just nostalgia. I didn't say worse music. Everyone thinks music they liked as a teenager is the best

[@robwtr4633]

I like the orange BMW. Story was great till the point this new digital monster appeared

[@simonhudak3763]

i-Vision Dee-z nuts got eeeeeem

[@adrian1229]

Wow!!!! Amazing talking BMW!!!! emotional and realistic

[@karlceballos3635]

The E21 is the real attention here.

[@LaVaZ000]

Who killed all your good designers fr, BMW still the GOAT but dang these cars looking like my 5th grade drawings fr

[@valchanovgeorgi]

After seeing this I want an E21 or an E30. Anyone selling one?

[@zaccarrollart3493]

Is anyone concerned that they used Arnold who was the terminator to sell us friendly ai, before it turn against us.

[@chubscub]

LOL the I Vision DEE looks like a modern interpretation of a 4 door 1976 Datsun Cherry 100a

[@truckenthusiastalt]

Well guys…the news is out. BMW will be on the chopping block within a few years

[@CELERITYZENITH]

I need this car

[@idkanymore3382]

BMW this is a failure, you showed how the old days were best and your vision is some social media hellscape

[@sang7133]

De este anuncio de BMW me ha gustado especialmente la melodía de A-ha Take on me, y es que en el minuto 3:43 del video oficial de esa canción sale la portada de una revista que pone "win a holiday", algo curiosamente parecido a las "vacaciones virtuales" que en la película Desafio total se tomaba Doug Quaid en Marte (Arnold Schwarzenegger).

[@stumm71]

Hablando de Take on Me me llamo la atención que lo repiten finalizando el video, cuando suena en el stereo del concept. Es que después de cuarenta años aún suena actual.

[@andreasjanen1869]

I love my BMW with six-cylinder... Freude am Fahren..!

[@tim1king]

What a great video! Well done BMW 👏🏻👏🏻

[@BMWUSA]

Thanks for the love!

[@badineramzyramzy1988]

@@BMWUSA you needed that love lol all comments are hating 🤷🏻‍♂️

[@Mr.Walker994]

I miss how old bmws felt. I have an f10, and every day, I miss my e30. Don't get me wrong, certain creature comforts are nice to have, but this is too far away from what made bmws so fantastic to own.

[@GD3Media]

I daily my e30 and even 30+ years later that car holds up.

[@BreezeCO]

I didn't see the virtual barf bags, but they gotta be there...

[@ЕгорЧеркасов-г3р]

#Bmw please bring us back E34 model. Its absolutely the greatest hit of all times

[@cuber3603]

Aaron is really good in this

[@DJPON369]

This is pretty good of an ad

[@sahandn9]

BMW should get their money back the advertising company

[@lukanovaceskovic1308]

Bmw should just listen to Schwarzenegger

[@mycoolenterprises]

This is extremely similar to my submission from 2018 for the BMW Of Tomorrow comp.

[@김종승-y4s]

Far advanced in safety and comfortableness

[@KungLiGaming]

A mirror of the current generation. No own style. No own music. No own feelings. Just random stuff, people, emotions and music of the past decades mixed together. Jumpcut to a new scene every some seconds to not lose the viewer because of their non-existent attention span. Sold by a guy whos last good movie was back then "when everything was better"... I mean when he was actually good the last time, because he never learned to transition to a new time. Exactly like BMW. This is sad.

[@PouyaLucky]

That's quite a powerful summary. 1min short videos, 1 min ads, 1 min reviews, 1 min tutorials, 1 min recipes... WOW, it all makes sense. Guess we have the tech giants to thank for that for pushing this idea and especially tiktok for being the pioneer in the 1 min brain development !

[@publicsectordirect982]

BMW doing BMW things ❤️

[@TheDeiness]

Incredible marketing! Bravo!

[@markwhite6782]

60 years old here and my first date with my wife was watching Conan the Barbarian at the drive-in theater. Try explaining that to a millennial. The best part was we never watched the damn movie.

[@ryanb8736]

@@markwhite6782 That was before antifogging windows were invented.

[@IPlayKindred]

@@markwhite6782 hey mark, uh, idk how to tell you this, but a drive in theater is pretty self explanatory even to a filthy gen z like me.

[@IPlayKindred]

you're shitposting right? you're not serious are you?

[@TheDeiness]

@@IPlayKindredNo I’m totally serious about Arnold Schwarzenegger’s take on the 1980’s. At least it offered more than superhero movies for the kids.

[@sohigh-lights]

I want the DEE

[@spec7449]

Its a conset Car

[@bzulawski]

That e21 is soo cool!

[@grahammcdonald]

It is a slick looking car, we’ll see what reality gives us. I enjoyed the advert and I’m probably target market.

[@NovaFury_SC]

I’ve almost learned nothing of the car. These little movies and commercials should try to tell us more about what the commercial is actually about.

[@Pierrrrrrrrrrrrrrre]

It's a prototype - the car doesn't actually exist.

[@marsaetoseepiros]

While the commercial is really cool, BMW has learned nothing about Facebook failure venturing into virtual reality space with meta. Virtual reality, color change based on emotion, this has zero practicality and has zero usefulness, is gimmicky at the very best. This is added useless tech than when it brakes cost an arm and a leg. This is equal to adding neons and tech that existed as voice activated /alexia, AI interaction, and so on , you could have added chatgpt for a change. But how about adding something that is actually useful in firstplace , rather than just add gimmicky stuff as changing colors based on emotion and meta type virtual reality? The older BMW where useful because of the fact they where not made of plastic parts and nor had so much tech that when it brakes it cost a hand and a leg to get replaced. The older BMWs lasted far more time before replacing than actual cars producedby BMW. This route is also going Mercedes Benz unfortunately, that used to be the most solid car in market that was build as a tank and needed more than two decades before getting replaced. No wonder people prefer Japanese cars to BMW today. I still prefer german cars as Mercedes Benz but they following the same route of BMW, adding useless gimmicky tech, not keeping up with the real and actual market demand.

[@QuesoCeez]

The future is now old man

[@andmeag]

Gonna go by 4 BMWs before all the good ones are gone, rotate driving them and keep them well maintained so I have a normal BMW to drive for the rest of my days. Never gonna drive one of those AI things. Never.

[@lawainemantle]

BMW: how much do you think it's gonna cost to build? Engineers: yes!

[@pakz3698]

I don't know where to stand with this ad! I mean the only times were amazing!

[@nasirel964]

Why trying to fix something that's not broken ? BMW just make a good looking and great driving car like you have been doing for the last 100 years. Leave all other bull crap aside.

[@Grzeroli1]

Wow, I feel the young girl connected more to the E30, than Dee. Look how distant she is in 5:34 compared to the BMW in 3:03. Really bad story telling, but I still like the design of Dee. At least it doesn’t have that ridiculous kidney grill BMW uses nowadays.

[@davesax11]

Really cute video. And Arnold has become a lovable icon. The car, Dee, needs some more character in the external design. Too minimalist. Looks like a low end (for BMW - say 50k?) entry in the EV market...

[@B1aqman]

Yessss, disconnect from Human and depend on machine for companionship.. Anti-social, narcissistic behaviors are going to be so common in the future.💀

[@UserCalledQuest]

Arnold Schwarzenegger's greatest performance 👏 🎉🌹🥀🏵💐🏵🥀🌹

[@D2shortclip]

Sahi hai bhai ek dum... BMW

[@TheAlison1456]

my eyes are gonna fall out

[@clashcosmos4641]

for people here with demands, if you could afford a BMW in 80s, you probably should compare it to a private cruise or something in 2020s

[@MSB_394]

Wow what an awesome short 📽️ Great work 👍

[@alexwalls77]

how is people not shocked about this?

[@ncc1701218]

We are!!! And? What can we do? Elites promote their agenda and we as normal human beings don't have any resources to fight them. The only solution is isolation or revolution!

[@peterb119]

same, anyone who liked this Ad needs to get a MRI for brain damage.

[@chemoking]

Wait a minute…this isn’t an E46 M3 video. How did I get here?

[@saints2superbowl757]

WTF did I just watch? I work for bmw. Stop wasting money on this weird marketing campaign and pay your employees!! These ads are so cringe.

[@andrews2463]

No. No. I would rather pedal my way cross-country. Can't we get along? No, because we don't want what you're trying to sell and you won't make what we want to buy. (That includes the scooter that bro rolled up on.)

[@AgentMrX7]

i feel like bmw shot themselves in the foot with this video.

[@umairusman]

This is crazy

[@pxljedi999]

Ok, that was brilliant. Love A-ha.

[@BYTIGERCuba]

Ok, that was brilliant. Love A-ha.

[@oobrocks]

A+ ad 🎉

[@rdwleo85]

It’s cool, especially for those of us who enjoy solo road trips. But why is everyone making cars like boxes and bubbles with these types of prototypes? The “i series” caught my eye over Tesla because they stick to the brand design.. not like a bubble or a stretched out model of another. Same with Mercedes, they’re making some pretty slick looking EV’s now too.

[@zainal4384]

what song at the end of the video? im forgot the name of it

[@vaisakhp5396]

Take on me

[@zainal4384]

@@vaisakhp5396 Thanks!

[@ricemagician]

I like it. Don't know why though

[@สิทธิโชคทรงแก้ว-ถ4ฆ]

Knight Rider Kitt BMW

[@hitoritabi9966]

I mean, I don't mind a talking car that can talk to me while I'm driving. I hope it's not too expensive 😂😂😂

[@zkramez]

Dee NUTZ… BMW got us all

[@jimmyzen3061]

nice dee!

[@KRHExclusives]

3:58 .... that's why we're here...

[@sundelight8230]

If this is the future i rather live in the past!

[@harmony3138]

That slider on the fabric will get dirty very easily with frequent finger touches. Need a different material there!

[@gringadoor5385]

Thanks BMW. This commercial will be great for Toyota selling their electric range in 2023/24.