Is Alpine headed for DISASTER?

What’s going on with Alpine? They’ve had one car on sale since 2018, the A110, with only a second model appearing a couple of months ago, and that’s a rebadged Renault 5. In 6 years they’ve only sold 19,000 cars. And it’s not they’re selling $1M exotic Bugatti’s, The A110 is sold as a relatively affordable sports car. Alpine’s parent Renault have poured a LOT of cash into the brand, and even more into sponsoring a Formula 1 team, and many other motorsports championships, and all with little to show for it. On the face of it, it seems nonsensical, money thrown down the drain, and that was my opinion until I looked a little into Alpine’s strategy. So, just what’s going on, what’s are its chance of success and with the brand haemorrhaging money, and will Renault wind it up before the strategy has a chance to play out?
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[@thembanjoko2844]

Renault went full GM or Stellantis with how they treated the Alpine brand, it didn't make commercial sense to rebrand the Enstone F1 team from Renault to Alpine where the A110 is the only car in Alpine's line up.

[@kartaltoth684]

Renault rebranded the team so they could pretend they are a cool green company that doesn't partake in evil satanic things like motorsport but still get benefits from it (as a reminder Enstone in the hybrid era at worst always broke even money wise even in the Alpine era). Same reason why Renault Sport got killed and the same reason why Alpine was chosen as the brand instead of Renault for their LMDh.

[@TassieLorenzo]

Alpine also replaces all the RenaultSport cars going forward though -- so instead of a RenaultSport 5, it's the Alpine A290. Which makes sense since Alpines and RenaultSports have always (mostly) been made in the same low-volume Dieppe factory that was originally the Alpine factory, so really Alpine and RenaultSport is the same brand. Still, I would have called the car the Renault Alpine A110, just as some past Alpine models were co-branded.

[@pdsnpsnldlqnop3330]

Betteridge's law of headlines is an adage that states: "Any headline that ends in a question mark can be answered by the word no." When you look at how competitive European EVs are going to be compared to Chinese models, they are screwed. China has the supply chain and the technology. Europe is suffering with no more cheap gas from Russia, making affordable cars very difficult to make in the heartland. Even VW are preparing to close factories. Hence Alpine makes a lot of sense. Stick to low production numbers, make them exclusive and profit from each car sold. All they have to do is undercut Porsche.

[@soonerlon]

I can't believe it, but there was an A110 driving around here in Oklahoma City about 2 months ago. Of course it was Alpine blue - what a beautiful little car. I'd love to get my hands on one.....

[@nakoma5]

How?!

[@connornewberry6827]

Boomer sooner! I’ll be up there tomorrow for the Tennessee game

[@yudhabagaskara98]

Unsustainable future in F1 Unsustainable future in auto industry --- Basically top gear Peugeot meeting in real life

[@chrisdavidson911]

"Unsustainable future in F1" - the team posts profits year on year, they just aren't developing a 2026 engine

[@freddieredding4565]

At least Alpine has a good chef de suspension but I fear it won't be long until they're fired immediatement.

[@joeomalley1969]

we have a concept of a plan!

[@nextechsolutions5955]

🤣

[@joãoAlberto-k9x]

We have only the almighty Allah. Indeed.

[@elmafias6141]

Trust El Plan Trust El Nano

[@joãoAlberto-k9x]

In Allah we trust​@@elmafias6141

[@sambagogo777]

>going all EV in 2026 >expects to break even by 2026 Haha.

[@9a2er]

They could go back to making car radios 😂

[@BigCar2]

🤣

[@9a2er]

@@BigCar2 I believe it is not even the same company but I had to 😅

[@thearousedeunuch]

@@9a2er It's not the same company. That's why your joke's great.

[@T.E.S.S.]

@@9a2er you really didn't

[@bottlely]

The Drive published an article about the Clio RS16; it had the Megane-spec 271 HP motor, manual gearbox, front suspension from the previous-gen Clio RS and the rear axle lifted from a Clio R3T rally car, and even wider fenders. Problem was that the Dieppe factory had limited capacity, so it was canned in favour of the A110. I feel like it was short-sighted not to use the RS16, or transfer that hardware on the later CMF-B platform Clio V, as a second Alpine rather than waiting 7 years for the electric A290. Heck, according to Top Gear, Caterham were planning to rebadge and modify the Clio RS and the Captur(!) as mass-produced hot Caterham compacts prior to their partnership with Alpine getting cancelled. Plus, Renault knew about their plans too and were ready to supply them, so it's upsetting that they didn't do it themselves and allow the A110 to remain alone for half a decade

[@Floh2802]

Alpine is one of those brands you see drive by you on the street and go, "That looks nice, I would like one of those." And then you buy yourself a Cayman

[@endabutler7232]

Once they said they were going exclusively full electric in the future, all interest was presumably lost.

[@WhiskyPoems]

Just like Abarth... a (not selling) 500 with a soundgenerator. lol.

[@TassieLorenzo]

Since all western EU cars have to be EV by 2035, surely that plan makes sense? Not only is it difficult to get performance ICEs to meet Euro 6E let alone Euro 7 emissions (hence things like the 2500kg BMW M5 Hybrid, or 2100kg Mercedes C63 AMG hybrid), does it make sense to invest in ICE development for just 10 years? Realistically the barriers to BEV are cost, weight and people not having home garages. I've been reasonably convinced that hooking up corners on a mountain road in a hot hatch like say the Mini Cooper SE EV (the old one that weighs 1300kg, not the new 1700kg one with a bigger battery) can still be a lot of fun. Even without an ICE or manual gearshift.

[@artureff3046]

nEVer

[@rel6294]

i really think alpine need to have 911-class sportscar, that should be a priority. then a 4-door sportsedan. and stay away from EV until the brand is recognized enough, in the meantime just stick to pure ICE/ hybrid. just leave crossover/suv/EV to renault

[@mg1721]

🎯

[@thewaldfe9763]

Totally agree with the line-up. Could be hybrid or ev, if they are able to do it well. But building Crossovers/SUVs (or rather sell rebadged Renault Crossover) will make the brand completely pointless.

[@TassieLorenzo]

I don't know about that. Lotus has struggled despite having the 911-class Evora and Emira (and before that the Espirt). It's hard to get people to take the risk on something that isn't a Porsche. The old Alpine GTA and A310 *were* in the 911 class, they were direct 911 rivals, yet they were sales failures! All the usual objections are inevitable, unfortunately. "It's a fibreglass kit car" (be it the Espirt or the Alpine A310), "the quality and dealer support is not there" (people are still saying that about the Lotus Emira), "the badge doesn't have the prestige" (be it the Lotus one or the Alpine one), "you have to explain what it is" (what's a Lotus? what's an Alpine?) etc.

[@TassieLorenzo]

"then a 4-door sportsedan" A spruced up Renault Talisman, a bit like what Polestar did with the Volvo S60? Or do you suppose actually spending money on it, maybe on a Nissan platform like the Infiniti Q50 turbo V6 sedan? The KIA Stinger sports sedan (for example) only sold 25,000 units per year annually (nearly as poor sales as what the Holden Commodore sold just in Australia) and was cancelled as a sales failure. Or you suppose the Alpine sedan should be more upmarket as a kind of Maserati Ghibli or Quattroporte or Porsche Panamera rival?

[@bezoekers]

Alpine showed up to the 24 hours of Le Mans with a literal F2 engine that cannot last longer than 6 hours. Absolute joke of a car company.

[@kartaltoth684]

-"Boss this engine is shit" -"our overlords have a stake in the company making those engines" -"FU-"

[@xAntrim]

they had previous tests where this "literal F2 engine that cannot last longer than 6 hours" went on for 30h straight with no issue, they just had an unlucky unprecendeted issue during le mans

[@TassieLorenzo]

@@xAntrim An unprecedented issue in both cars? Mecachrome engines are still failing in F2 routinely. It's good if Renault improved the reliability of it for WEC, they should flow those changes back to the F2 version of the engine too to help out those young drivers who get frustrated by unreliability in a spec series!

[@nk53nxg]

The Alpine A110 is the sort of small sports car I would have if I were not a family man. Shame it is not selling well, deserved to be a success.

[@Searly255]

The Renault brand itself has had more motorsports success since the 70s than alpine has. Renault sport road cars are still regarded very highly, some old meganes are 30 grand plus. It really makes no sense why they brought the Alpine brand back

[@Jiphoune]

Alpine has always been a low-volume brand. Their factory in Dieppe and the manufacturing process of the A110 is not easily expandable. That might be easier with other upcoming models which will be more mainstream (SUVs) and probably manufactured at Renault factories. But will they sell?

[@miniotgf2]

to survive nowadays they need a stupid suv

[@T.E.S.S.]

lol

[@jochenstacker7448]

People won't buy a sensible, small EV because "iT cOsTs tOo mUcH mOnEy!!1?1", but they will climb over each other to buy a stupid 5 ton SUV that costs the deficit of a small nation, will put them in debt forever and that will fall apart after 5 years/100000 miles.

[@thomasfrancis5747]

If Alpine want to ride on the back of F1 they need to start selling in the US. In other news, what's going on at Lotus, Ineos and VW?

[@dubster8086]

If this was a Stellantis or G.M owned brand I’d agree, however they don’t have De Mayo running the show. I think he knows that if he tries to expand globally without a full product range and some brand recognition, it’s not going to work. Look at the ‘successful’ relaunch of Alfa Romeo in the U.S for proof of that. I also think that there is a wealth of talent within the company, the team that made the Renault Sport Clio and Megane such amazing driving machines must be giving the management some confidence they’re onto something, surely?

[@BigCar2]

Let's hope so.

[@bandombeviews6035]

If alfa would’ve launched with a full lineup and kept it updated, i think it would’ve been significantly better off. It’s just in such a strange spot now

[@chrisdavidson911]

The problem with tooling up for big sales figures is that it's very expensive to do, you then need big sales figures, and they weren't guaranteed. There was a time when Renault were talking about closing Alpine, and then they changed their mind, deciding to launch 8 more cars. The factory's at full capacity as it is.

[@johnc6030]

I loved Alpine and I love the A110, but they shouldn’t dampen down the brand. I’d rather have a hot, fast Renault Sport version of a Renault than a luke warm, gimmicky Alpine that’s ruining the reputation of the A110. It doesn’t make sense to me.

[@TassieLorenzo]

Despite the goodwill in the RenaultSport brand, Renault have closed down the RenaultSport brand (or rather changed the name of the engineering group and Dieppe factory to Alpine) as far as I know. Which is silly IMO, but their choice.

[@TheFlyingScotsmanTV]

As someone who has high performance sports cars, I can't wait for some decent electic ones to come out. At present I drive an i8 - which I love, but was always crying out for 800hp of electric power rather than the hybrid drive train it got. And as a tesla model S ludicrous owner - I know just how awesome an EV can be power wise - I just wish someone would do it in a sports car - yes there is the MG cybermince, but that is not for me.

[@vuckyabx]

Have you driven the new Hyundai yet?

[@NickAsh-jl5nq]

I love these cars A110S ( Not the EV)I am an ex pat brit.I have lived in France for the last 38 years.Gordon Murray has one as a daily driver,you know it MUST be good!Thank you Big car ,I really enjoy your well organised great detail vidéo ´s .More please,respectfully to you.😊!

[@kfh123]

Thank you for this analysis. "Is Jaguar headed for DISASTER?" might be an idea for a video as well.

[@htimmermans1938]

Alpine never sold a lot of cars

[@thewaldfe9763]

And that's the whole point of the brand. At least as long as they don't loose make money doing so.

[@gwheregwhizz]

Nice car but they have one huge problem that will never be resolved... people won't pay £55K plus for a Renault.

[@TassieLorenzo]

In a way, that's why it says "Alpine" on it. Do you suppose the strategy of calling the predecessor car the Renault Alpine GTA in North America was better or worse than just calling the car an Alpine and omitting the Renault badges from it? Personally I that complaint is illogical, IMO it's *totally fine* that the VW Up! and VW Phaeton have the same badge, or that the Honda Jazz and Honda NSX have the same badge. The Toyota Century doesn't have a Toyota badge on it, but it's still proudly a Toyota just as an Aygo is.

[@ccooper8785]

A French car firm in financial trouble ? But that is unpossible !!!!

[@MrSkyOtic]

Feel like Lotus is a much bigger target for a video of this caliber. Now that’s a dying brand if I ever saw one.

[@bandombeviews6035]

Geely did a damn good job with volvo, and i think that if any company could succeed with unlimited funding, it would be lotus.

[@kspectre21]

The A290 is probably one of the most underwhelming car announcements in recent memory, I really like the standard Renault version and was looking forward to seeing what a sportier version would be like. Hopefully they do make a hotter version later down the line (maybe a Dual-Motor AWD model) but the Premiere Model is already quite pricey for what it is so that's not exactly comforting.

[@davidhinkson8856]

It's a storied brand that has always been small, but the market gravitating towards electric SUVs rather than conventionally powered relatively lower priced sports cars may be jeopardizing it. However, their future plans sound a bit grandiose and unrealistic given the short time frame in which they plan to accomplish these goals.

[@FEGTTTSDH]

Renault forget why people chooses german big ass engine over enginerring and handling... When I read a lot of comments about the A110R It didn't matter if the Alpine was faster on the track, had lower fuel consumption, was more agile or even because of its low weight it was much cheaper on wear parts on the track... No, none of this matters. The criticism for the Alpine was that the Porsche in comparison had a big engine that turned at 9000 rpm and a very expensive logo on the hood. I always saw this mistake in French brands, men are very simple sometimes so many times we choose the big engine (v6 or v8), it doesn't matter if it comes in an old platform, a bare interior, no space, etc... it doesn't matter. An exciting sounding engine with a prestigious brand overshadows everything else. I always see this pattern. If the Alpine A110 came with a heavy turbocharged inline 6 cylinder that burns as much tire as a BMW M4, it would sell like hotcakes in the US.

[@user-rn8ix1ff3q]

Alpine has been out of step with its potential customers for decades. I have owned two of their products, sharp-looking GTAs from the late 1980s which were hopelessly unreliable and, for a supposedly racing-oriented design, dangerously unstable. Their quality of construction, particularly regarding the interiors, was of Soviet Union standards and the electrical systems were hopeless, below Citroen quality. How they have clung on into the 21st century is inexplicable, their current "marketing proposals" are Smoke and Mirrors, and once the spendthrift French Government chooses to turn off the Euro tap they are sure to go under.

[@christophetardivat234]

Your video's content (alpine slides) proves that renault/alpine like most companies today are better at doing slides than products! My experience of seeing a110's in france is that all owners are over 60/65 and tend to fall out of the car rather than step out! alpine like lotus maserati, alfa, lancia will not last long. Too bad! Keep up the good work

[@daysofgrace2934]

They were trying to create a sports car brand but not enough buyers for a drivers sports car…

[@j3xk72r9]

If the A110 could have been sold for MX5 money, then they might have had more success. However, it is Boxster/Cayman money. Then there was the one that burnt out whilst Top Gear tested it ...

[@FillipeBunchOfNumbers3210]

yikes goosebumps as soon as SUV was mentioned. Just like Lotus...

[@Umski]

Those weird frogeye lights freak me out 😕

[@robertkimber822]

The low volume is no mystery, really: the terms 'French' and 'Sports Car' are not readily associated with each other. A budget 911 it may be, but it needs to be lower in price to make any sense. There's many more appealing cars at that price point. Personally, I've never seen one in either the land of my birth, England, or where I live now, the USA. Anyway, thanks for another great video!

[@thewaldfe9763]

They are about to do the exact same mistake as Citroën did with ruining the DS brand. Well, at least Alpine built one brilliant car before messing things up, which is something that cannot be said about DS.

[@reeceagland1980]

Half a billion, and little to show for it. Imagine what else it could have done with that money.

[@MrRhoobarb1]

Renault are trying to gain some brand recognition for Alpine. New Renault cars have an Alpine trim level.

[@jossanin]

I would love to see an affordable version of the A10 with a Dacia rebadge

[@JK061996]

I'm fine with the A290 but EV crossovers should never be associated with the Alpine nameplate. What's the point of spinning off into specialty brands if you resort to making appliances on wheels anyway?

[@Parc_Ferme]

Alpine situation in F1 is far worst than you say in the video. They're an absolute joke. It's give us the impression that they choosed to rebrand the team more to preserve and protect Renault's legacy than planning to promote a new brand.

[@craig3916]

doomed to b a failure. you can't manufacture the hype for a sports brand. has to be organic as soon as the money to pump it artificially goes, it will wither

[@georgiosanthopoulos5602]

I cannot see this strategy succeeding. VW had Seat selling hot Cupra Leons and Ibizas for many years, created brand awareness over a twenty year or so timeframe, resulting in Cupra going it alone, and after 6 years they sold nearly 50k vehicles in 2024 Q1. I cannot recall any other successful offshoot over the last 30 years, Citroen DS is patchy, Fiat Abarth just as hit and miss, Mazda Xedos, Nissan Infinity,Mercedes Maybach failed to fully gain traction in their respective market segment. Alpine's current single offering is a cut price Porsche, but in the age of PCP and short term 'ownership' I cannot see many people going for Alpine, no matter how good they may be, no matter how much product advertising they do.

[@christiantava442]

Every video you make is a gem, I was wondering if you plan to make a video about the Fiat Panda

[@NLBassist]

It's Gordon Murray's daily driver, so it has be good

[@Jeffrey_M]

Are Lotus headed for disaster? They are owned by a Chinese company that clearly doesn't understand the brand. They just want to slap the name on 3 tonne SUV's built in Wuhan, which does not have great connotations going by recent history.

[@SteveBueche1027]

That 205 looks like a Dodge Omni

[@user-jy3io4iz2p]

I find this A110 such a great car! Never driven one but I assume that I'd really like it 😅

[@YYZ-SRQ]

at a €100k ($151,000 CDN ) even if they decided to come to the North American market there are A LOT of other (and better) choices for your money starting with Porsche, Corvette, Jaguar, and then you can also add an M2 or M4. Renault has a terrible reputation over here and would be an uphill battle to move people into their brand. BTW there is a great review of this car on KZbin by the boys at Throttle House

[@nekot9274]

If they switch to Merc engine for F1, who will give credit to Renault? What kind of a crazy person would buy a Renault or an Alpine if they do not thrust their own ingeneering to design an Engine???

[@stephmaccormick3195]

No mentioning of Alpine trim level of basically every Renault currently available? Whoa... you really did your research. And comparing Alpine with Porsche is just as idiotic.

[@MikeSamuelsII-ve8gp]

As that Renault hasn't sold cars in the US in over 40 years, its their own fault that an Alpine set sitting in my driveway.

[@stanwbaker]

Renault has been selling cars in the US since 2000, just not under that brand.

[@oldesertguy9616]

I didn't even know Alpine was still a thing, to be honest.

[@cypher50]

6:13 : sure they will have 7 models by 2030...just like that project where they were going to win an F1 championship after a few years.

[@mccrackenphillip]

A290 Reminds me of the Renault 5 not bad I wish it would get sold here in the states.western

[@baronvonjo1929]

Who? Never heard of em

[@nadeemchaudhry6585]

Can't see where their future is heading. They have a limited range of models, limited appeal and fierce competition at their price point. The F1 team will be sold off and the Alpine brand will be amalgamated back into the Renault group, that's my vision.

[@jamesengland7461]

OK, let's say that marketing through motorsport actually works. They should spend in proportion to their revenue, which they're far exceeding.

[@kartaltoth684]

Renault has (against all odds) always broken at the absolute worst, even money wise since their return to F1. Alpine's GT cars sell well and the A424 is an LMDh so it cost about 2 quid relative to their F1 efforts. So while both their top efforts are a meme in one way or another, they have been good money wise.

[@charliemanson4808]

I've just ordered the Scenic Alpine....nothing Alpine about it really it's just a model and not the top model at that

[@Shanachie707]

To put it into a nutshell, it seems that Luca de Meo is the biggest mistake in Renault history

[@marcogentile3392]

Without De Meo, Renault would be straight up dying right now, that's why he was called in.

[@shig.bitz.3205]

It’s interesting, from both a business and motorsport perspective they seem to be very idealistic; keen to do things their way irrespective of if it is the optimal strategy. Which in a way, I respect the non-conformity but it is also a shame that we don’t have more Alpines on the road and that also they seem to just be taking up space on various grids atm. They had that brief flash in LMP2 a few years ago and were fighting for points regularly at one stage in F1, but they’ve not been competitive in either endurance racing or F1 since, and barely anyone has bought their GT4 car. It would be nice to have another brand to add to the ones at the top in motorsport.

[@TassieLorenzo]

"very idealistic" Do you mean very French? 😃

[@shig.bitz.3205]

@@TassieLorenzo haha that wasn’t what I meant but you might be right 😂 I have a lot of love for Renault and their “frenchness” and french cars in general in part because of how different they are, but I do believe that in this instance doing things differently is bringing more risk into the equation but i’m no expert haha

[@GusBounas]

All I know is 5 seconds penalty for Ocon!

[@zidannemaulana1537]

Alpine (Renault) in F1 is like Chelsea in Football Which make sense that Alpine F1 colour like Chelsea (Blue)

[@RitaBaker-u1l]

Your videos are always so high quality and interesting that time flies by when I watch them. Thank you for your work!Your work brings not only knowledge but also joy. Thank you for sharing your skills and passion with us!🎋🚁🍷

[@T.E.S.S.]

Alpine are not the "title sponsor" of the BWT Alpine F1 team. What are you on about?! They ARE the team. BWT are the title sponsors. Do you think McLaren are the title sponsor of the McLaren team too? This is embarrassing.

[@bidzej86]

TL;DW: Yes.

[@IntyMichael]

The buyers in Japan are probably all NGE fans.

[@WhiskyPoems]

In the current market situation this is not gonna happen. We will rather see BYD and friends roll up everything by then.

[@rel6294]

thats also the problem, why alpine would compete in EV market where BYD exist. unless its a very niche segment like emeya/taycan, its basically a suicide 🤣

[@ghost21501]

The A290 is an abomination.

[@eroche913]

If they did, I think it would be the 4th time, so par for the course

[@fv1291]

Unavailable in the States. 😟

[@tigersilberhannes9153]

vote for better politicians i can understand the french not putting up with americas bullshit, just look what hoops they make volkswagen and toyota jump though.

[@sandervr10]

Alpine is investment in the future, with a good chance of success....new cars new brands , new tech ... Its the perfect time to give it a go a ride the wave to. Success

[@TBfilms657]

Alpine a110 is awesome, lower the price please and I'll buy one :)

[@WhiteRvssian2023]

Recepy for disaster. EV's can differentiate to the same extend as vacuum cleaners can. Younger franchise is not interested in cars at all so they like a washing machine that transport them from a to b.

[@UXXV]

Love the Honda CR-X Del Sol !

[@vulekv93]

Entire brand is a front so execs can syphon money out of the company and into their pockets.

[@SJBW196]

If I wanted that A290....I would buy the new Renault 5. Why? Because it looks like a Renault 5!!!!!! "What do you drive?" I drive the Alpine A209" sorry the "A029" sorry the "A290"...........I think!"

[@djverhulst]

it's a still a renault need to know more ??

[@toqtoq3361]

The market for EV's in Europe is crashing, the largest European battery factory in Sweden is on the brink of bankrupcy. Good luck with your electric sportscar.

[@nakoma5]

To be fair, EVs ARE fun. I had tons more fun in the Fiat 500ev than a Golf R. So EV sports cars have their place but fewer want sports cars as time progresses. SUVs and CUVs is where it's at if anyone is serious about profit and Alpine respectfully was a racing company not a baby carrier or snob mobile so... why?

[@mohammedkhaliedrafsan3547]

Happy Friday Big Car ❤🚗❤

[@Diecastclassicist]

A310 ❤!

[@natangweiitula]

Cool thumbnail

[@joãoAlberto-k9x]

My life is a disaster.

[@percy24770]

The entire industry is heading towards a disaster due to unrealistic zero emissions obsession.

[@Mike-1000]

*Alpeeenis*

[@zogzoogler]

Frankly its just not a strong brand, it still reminds me of the shitbox Chrysler Alpine (no relation) my Dad had as a stopgap in the 80s. VWs Cupra or Matra has a stronger brand than Alpine (except for a few old boy rally nuts).

[@ivaneurope]

El Plan has failed

[@anthonygray333]

They are going to use F1 inspired names. The Alpine Mid-Pack SUV. The Alpine Back Marker Sedan. The Alpine Rolling Chicane Convertible

[@joãoAlberto-k9x]

Only the GOOGLE knows. 🎉.

[@VI-rt7sh]

Electric cars are white goods. Petrol engines have a soul and a voice. I'm totally dispassionate about electric vehicles. If the future is these electric cars which rely on conventional power stations, then the future is a dull farce.

[@superseven7947]

They can forget it if they are relying solely on EV's.

[@glocke380]

EV's will never be more than 40% of auto sales, sorry.

[@raananh-w2j]

Sport cars, also racing cars should be electric. Nothing compares to an electric engine in this respect ... and the short range / distance needed.

[@jayartz8562]

EV's just can't be proper sports cars with the weight, performance cars yes but not sports cars.

[@raananh-w2j]

@@jayartz8562 For the short distance sport cars are driven, an EV can be very light weight. But what counts most is torque, speed, adjustability and power. Only electric engine can deliver that. Move on!

[@jayartz8562]

@@raananh-w2j What counts most in a sports car is agility handling,road feel and speed through bends currently batteries are just too heavy. Lowest weight is of prime importance to an actual sports car.

[@raananh-w2j]

@@jayartz8562 You are trying very hard to NOT understand that you do NOT need heavy big battery for sports car. Because sports cars are driven for a very short distance. NOBDOY drives 300-400 miles in one shot using a sports car. Am I right or wrong? Yes or no? Best speed, power, rapid deliverance, and agility can only be achieved with an electric engine, in EACH OF THE FOUR wheels. You are stuck with technology first developed more than 120 years ago - the complicated gas engine that needs transmission.

[@jayartz8562]

@@raananh-w2j Electric motors are great, battery weight isn't. EV's have certainly got their place but for the ultimate lightweight sports car experience currently it is not it.

[@user-rc4qh3lp7h]

Great video and industry insight. Could you do the same for Alfa Romeo as they seem to be heading down the same EV path to an uncertain future.

[@tigersilberhannes9153]

Oh look, we got a new logo for another generic electric suv noone is really interested in because they all look the same, feel the same are the same.

[@paullaurent9771]

Comme dirait Mohammed henni sur la direction d Alpine : "Nul ! NUL ! NUL !" en cassant une télé ! Ils auraient pu faire PLEIN de choses ! ils l ont pas fait ! Ils sont NUL chez alpine ! chez porsche, ils rigolent bien ! 1) pas d alpine a110 à petit moteur (1.3 tce 160 ch) : ç aurait permis de tripler les ventes ! pas de version de base ! l adn alpine est pas respecté ! 2) pas de lobbying pour dérogation pour la norme gsr 2 qui va limiter la vente à 1500 alpine a 110 en UE ! AUCUNE solution pour lutter contre ce gros problème !!! 3) pas de "porsche cayenne" alpine : pourtant avec un renault duster recarossé, y avait moyen de faire quelque chose de sympa ! et de vendeur ! le duster 2 en 1.3 tce 150 cv, parait qu il est plutôt sportif : imaginez une version alpine avec 250 cv et le 1.8 tce et en 4x4 ! Waouh ! 4) pas de série limité en nombre suffisant / pas de partenariat avec des marques de luxe / plein d idée de version limité pas mise en production 5) pas de combat contre la spéculation 6) pas de version cabriolet de l a110 7) pas de version electrique de l a110 en vente ! pas de version électrique avec répartition des masses 50 50 8) pas de partenariat et de mise en avant des préparateurs d alpine a110 qui font de TRES belles choses ! 9) obesession sur la stupide f1 au lieu de faire un alpine a110 trophy (comme l a fait venturi dans les années 90) 10) pas de projet de vente de l a110 en amérique du nord et en asie sous les marques Nissan et Mitsubishi ! personne n aurait été choqué ! 11) pas de version GPL 12) pas de version 2 + 2 13) pas de version diesel ! fallait OSER !!! le 1.6 hdi 75 cv de PSA (stellantis) avec 240 Nm de couple à 1500 tr/min

[@artureff3046]

nEVer