J. Cole Publicly APOLOGIZES To Kendrick Lamar After Diss Track

Full Article: hiphopdx.com/news/j-cole-apol...
Timecodes:
0:00 - Intro
0:20 - J. Cole Apologizes To Kendrick
3:52 - Reactions After J. Cole's Apology
4:43 - Outro
J. Cole has publicly apologized to Kendrick Lamar for dissing him on “7 Minute Drill” while performing at Dreamville Festival.
Walking back his lyrics about his longtime friend on the surprise song that was released on last week, Cole expressed regret about releasing the track.
Subscribe to HipHopDX on KZbin for daily Hip Hop News:
bit.ly/dxsubscribe
Check out more of DX here on social media:
www.hiphopdx.com
/ hiphopdx
/ hiphopdx
/ hiphopdx
/ hiphopdx
Voice Over By: Ashia Skye
/ ashiaskye
Script Written By: Sam Moore
Video Edit: Alex Vasallo
/ kooks33
Video Manager: Jeremy Hecht
/ jeremy_hecht
Executive Producer: Sharath Cherian
For over 21 years, HipHopDX has been at the forefront of Hip Hop culture, reaching over 3.2 million readers and 5 million followers per month. As one of the longest-standing Hip Hop digital publications, DX not only stays current on Hip Hop culture, but continues to influence it, encourage it, and simultaneously reflect on its past. Our insightful, honest editorials, unbiased reviews, premier audio and video sections, and original video content, draws one of the most loyal followings online. As a part of Warner Music Group, HipHopDX is expanding internationally and continues to build upon the reputation it has garnered from decades of work.
#jcole #kendricklamar #hiphop

[@hiphopdx]

What do you think of the apology and what do you think will be next for The Big 3?

[@adayaweek]

Big 3 lol, lmao even

[@FIGHT-R]

😂 got jokes

[@-smellerbee-]

he said his honest opinion despite knowing people would not like it, and now i guess he will proceed to flamed for it. he is taking this shit like a man and is being called pussy

[@cjsx5506]

I never heard I apologize at all, confused on what mfs hearing the nigga just said the diss was lame.

[@mishmash3890]

big 3 what r&b ??

[@FirstNameLastName-tu9ui]

After meet the grahams ain't nobody laughing at Cole anymore.

[@russellignacio5567]

That fuckin song is a total destruction! I heard many diss tracks but I gotta say that is one of the hardest and filthiest diss tracks of all time. The best thing about this is, it didn't even take an hour for Kendrick to release "meet the grahams" after the release of Drake's Family matters. Kendrick is truly above levels and ahead of Drake.

[@freddygomez3952]

I kinda thought the drake Kendrick Cole rap beef was soft/fake until listening to both euphoria and meet the grahams

[@josephaurelius5567]

Just dropped again and went even harder

[@a14567]

you cant say your the greatest for 10+ years calling himself a literal god then back out because your opponents are going to hard. the guy stamped his place below the other two when he did that

[@Instrumentals-ge8yg]

@@a14567 What are you talking about? Cole been said he won’t beef for nothing on Middle Child. Why get involved in a personal beef talking about each others family? What a low bar to sit at for beef.

[@micaiahbradley8546]

Y’all mad cause this man values his peace more than entertaining the masses with beefing with someone he has respect for

[@datboydae5643]

Well said it’s all entertainment at the end of the day

[@randomguy_069]

It's hip hop culture. And he doesn't want to be a part of it where it involved straight out dissing. But thing is that he has been subliminal dissing Kendrick for some time too.

[@yashratnaparkhi8950]

Now he better rap about Soft shit like Weather change , Self issues He better start raping like NF how he hates life Cause he will be hypocrite if he Rap about being best mc how he bury rappers kill MCs this all cap 🧢 Now he just need to lay low and start raping soft shit

[@essentialelectric167]

@@randomguy_069a little jab here and there is friendly. But a head to head battle gets negative. Don’t get me wrong I wanted to see the smoke too. But he can do what he wants to do. Not what everyone else wants him to do. I respect that. Took a man to do that. You wouldn’t understand it if unless you were on his path.

[@user-ph8nc1ro9o]

This brother is a man of high value if you know you’re great you don’t have no one to prove it to but yourself.

[@melan8ed197]

I forgive you bruh. I get it now

[@jaylawre]

He probably found out ahead of time this ain't a regular rap beef. 😂 There's GENUINE HATRED between dot and Drake. He said "🥷s wanna see BLOOD" with how things are going it's possible 🤷‍♂️ this shit getting deeper and deeper each track

[@deandredonald4468]

This apology aged like wine

[@ChrisandTyCox]

😂

[@PropaganderTV]

J Cole knew.... If you know you know.. Meet the Grahams.

[@Fizz0666]

with not like us is gg bro 😂😂 mf is 1v20ing his ghost writers

[@xxXBlueDolphinXxx]

J cole new, Not like us, he new something was coming xD

[@RedroseProd]

J Cole lined up drake 😂 with the big 3 then backed out

[@nattyme5699]

Oh yes, I see the line up! Master design at work, I respect ALL the ones doing that WORK work. Let the Age reign ❤

[@TheSunIsMyDestroyer]

Bro really left Drake to die alone

[@asmitWNL]

😭

[@Luke-we9gj]

Bro BRO He knew and he got out while he could.

[@brownie3454]

@@Luke-we9gj it’s deeper than rap, a baby’s involved

[@kirbya9545]

Bro actually think Drake don’t got all of Kendrick’s shit planned 😂

[@holdmynuggets3737]

@@kirbya9545 idk the mind games Kendrick are playing is wild dropping called meet the grahams after drake dropped family matters is crazy work

[@calvinsmith5272]

Kendrick: "IT'S JUST BIG ME" J Cole: "you right bro"

[@keyydropemoff_]

Ong bro just folded lmaooo

[@freebornajibode7654]

​@@keyydropemoff_lmao 🤣🤣🤣

[@akinasgreatest01]

​@@keyydropemoff_he folding clothes 😂

[@cjsx5506]

I'm hurt man what he did was selfish he represents NC not just J.Cole 😔

[@h00dpssy3ater]

FOLD WORLD🥶

[@ell3655]

Ik J. Cole at home rn being like “babe what should we order to eat?” Smart man…

[@ChrisandTyCox]

Lol, tacos, you want tacos, babe

[@linaries2694]

😂😂😂

[@Erroneoustempo]

Y’all looking at his apology different now huh

[@Redd2Boo]

of course they are.... lmao

[@a.m.a9332]

@@Redd2Boolol

[@nattyme5699]

😂😂😂😂😂😂😂

[@robd3895]

Ngl, seems like J. Cole might look soft but takes a mature person to pick peace over war. Still greatness.

[@euneadventure3112]

Cap,if you are a rapper either you fight or you run,no in between,i think cole ended his own career.

[@thewarlock5582]

Then why did he respond in the first place😂😂😂

[@stoneyhighhigh3677]

" War" y'all acting like this lil Durk or somebody 😂😂 we wanted them to go bar for bar ...this is just music.....I guess nobody like underground rap battles

[@Aykeno2]

Cope

[@ImSwiftLy]

Charmin soft lmao

[@chrix_flores]

The greatest decision of Cole’s career

[@stephaintdeadyet]

they called him a mad man… he knew something was gonna go wrong. he knew better to stay out the way

[@metrodroid]

He didn't simply apologize, he addressed his feelings to the people in the audience he feels safest with; his fans. I hear what he's saying and can empathize with feeling rushed to respond due to pressure from others. I can also see why many people think this was the mistake on Cole's part but from his perspective, the mistake was dissing Kendrick when that's just simply not his style. Really respect this at the end of the day.

[@QueenPurple103]

Facts!!!

[@adrianamacamo1023]

Exactly!!!!!

[@khayzee62]

Yes!

[@kamxdil9762]

You are correct.

[@thecapitalg]

-Glaze Lord-

[@themirroringsoul11]

That just goes to show that listening to other people will have you doing things that’s not aligned with your values. Walk your path, Cole.

[@evajackson4213]

Preach! Cole the real! ❤I love 💕

[@nekaneka-lo2js]

Oh PLEASE this ain't that deep he just folded

[@spacebasely]

@@nekaneka-lo2jslol fr

[@themirroringsoul11]

@@nekaneka-lo2js you know that old Kenny Rogers’ song… “ you gotta know when to fold ‘em. I still give him props.

[@AidanDotDash]

nah cole definitely got pressured but at the same time i can’t say i buy his apology. like he’s been saying in so many features as of late that he can go toe to toe with anyone and how he’s the greatest. he caught 2 bars from kendrick and made the weakest response and folded. i respect him as an artist and as a person. his heart is in a good place but he can’t be saying he’s the best anymore if he doesn’t want to play the game. plain and simple.

[@mungthangbuansing]

j cole so humble that he felt bad for dissing someone and apologised 😢

[@user-zg6xi4ng1e]

Much respect there's not a lot ppl that do that.

[@GoGetYourShinebox]

@@user-zg6xi4ng1eLmao what? He didn’t have to apologise as he said nothing malicious. It’s like apologising for bantering

[@Junebug91]

I love this man !

[@wilfordlennard4366]

​@@user-zg6xi4ng1e facts he a real one

[@joints0nly]

Cornball

[@amattchronism]

I’m here to apologize to J Cole

[@Jaymoboss1]

Who here after Kendrick dropped meet the grams 😭😭

[@Joker-ig8im]

Who here after Not Like Us!!!!!

[@boydrolx]

Me ooo

[@gamerm4876]

I mean he did say he “ Might Delete Later “ so….. makes sense he apologized 😂

[@Dezzyyx]

he just forgot that you cant delete shit now a days lol, its out there

[@Realmofog]

LMAOO

[@GoGetYourShinebox]

A sign of uncertainty lol

[@shanenolan085]

​...but also, Kendrick threw Cole and Drake out there, and we don't see Kendrick apologizing AT ALL 😂😂😂

[@CarlMalhone]

@@GoGetYourShineboxdepends on perspective

[@FlyToGolf]

And we took him for a fool...

[@jaredkhan8743]

I really don’t get how someone can be DISGUSTED at a fucking genuine apology. Ppl need to get a grip.

[@imnugget8085]

Naw u pull the trigger you double down u know

[@samhescott348]

Cole’s never been one for controversy. He seems like a genuinely good dude. I hate to see people clowning him for not wanting to talk shit about someone else. He’s a great artist and so is Kendrick.

[@_SayitAintSo]

Bro folded

[@jaydenjenkins8090]

Thank you someone understands

[@jaydenjenkins8090]

@@_SayitAintSohow did he fold by not talking shit you saying this shows that you not a real j Cole fan

[@jayyycg1389]

​@@jaydenjenkins8090The dude literally been self proclaiming as a god and the best among the 3 and after he got tested by kdot he became unable to sleep properly. 💀 Y'all saying you can't understand, but "you" guys are the one who don't understand what Hip-hop is. This is a disgrace in its form, if you wanna be the greatest at your generation then prove it and not run away from a friendly competition. 🤦

[@googoogaga-eo1ct]

@@jaydenjenkins8090 but he did? he sent the diss out. he only apologizing for how weak the diss was not because of the diss

[@toriblack3998]

Cole is more mature than his fanbase. I respect him. If the shyt dont feel right with your spirit the shyt aint right. 🙏🏾🤎

[@btl_donlife]

Nothing else to it 💯

[@luv83]

If he was so mature then he wouldn't have folded to peer pressure to release a response and then have to apologise for it.

[@spacebasely]

@@luv83yeah if it don’t feel right then why drop it in the first place lol

[@JamieVauxnut1]

He asked for it , He got it , He doesn't want it ... Mature ... really ?

[@YKeyce007]

@@luv83 Maturity doesn't mean having ZERO mistakes. in fact, it's the opposite; he recognized his mistake and apologized... without it being cool or looking for an "okay" to do so.

[@dcsicon9554]

The fact that J Cole is being criticized for doing what he felt was right in his spirit, is proof that the black community is dead inside. No one respects us, heck, we don’t even respect ouselves. Big up for doing the right thing J Cole, those of us that aren’t blind, applaud you for doing it.

[@MK-vi2cm]

Everyone understands the perspective he's coming from as a man. But as far as HIP HOP goes this was the equivalent of blasphemy.

[@Koolkuz123]

No one care about how he feels as a man. In this situation. As a Hip-hop/Rap artist engaging in Battle Rap will always be expect AND he delivered. So for him to walk that back and apologize is worse than not having peace of mind. 7 min drill shouldn't have dropped. He should have just said "naw I ain't wit it" he would have gotten more respect than apologizing. OWN YO SHIT!

[@vomo8322]

Cornball ass comment, no wonder you a Cole fan lmao 💀

[@iateallthefries5218]

Exactly what he means when he says “the world wanna see blood” That’s goes to every single person/fan in the hip-hop industry that tries their best to portray a “hard” or “real” image. When honestly, it’s the fakest, dumbest & most embarrassing shit. (This is coming from a young black man) We don’t need to go to war or start violence to prove how strong we are.

[@aaronkamakaze2967]

It's called hip hop bro, it's competitive. If anything intellectual world play brings respect to the black community. Compared to brain-dead mumble rap with no soul. But seems like hip hop is truly dead.

[@markj3252]

This is a great example of a man who continues to grow and evolve into their best self. Uniting toward love and happiness. I have soooo much respect for this. Thank you for being a shining light to the world, Cole.

[@tetshua_2127]

People were clowning Cole 3 weeks ago. After May 3, people understood 💀

[@-smellerbee-]

the internet. the dude just said he had no reason to even fire shots and now his rap standing is being questioned. did no one else listen to that entire fire album????

[@Igotnomotion794]

It was an album?

[@Dawggy912]

More like a mixtape/lp

[@allison7287]

It is fire for real.

[@KingAP33]

Who cares, this is a disgrace

[@impacc4182]

@@KingAP33Who cares lmao you clowns didn’t listen to the album this microwave fast food generation has the attention span of potatoes

[@valeriemedina6801]

That’s a man that has gone through growth. His peace is more important than the beef. ❤

[@Man_eee]

He shouldn't have been saying he's the best then & can't back it up.

[@Kudanzombe]

J cole fans are delusional😂😂

[@GoGetYourShinebox]

🤣🤣🤣

[@TheRealHerbaSchmurba]

@@Kudanzombeseriously.

[@TheRealHerbaSchmurba]

Y’all are so pathetic with these excuses

[@seekinginfinity]

Bro saw the future

[@user-hm6xe1ds2k]

Definitely 😂

[@AngeBiampandou]

He was warned by Schoolboy Q

[@BlackBullNDN]

Cole is forgiven a million times over. Dodged the biggest bullet ever. Enjoy your peace King.

[@notthuef]

J cole just became the realest rapper ever what he said not the way people took it but what he actually said was monumental for hip hop and spirituality in general Salutes to the G

[@nekaneka-lo2js]

If you was saying ANYTHING about jcole beating kdot the day before then you a phony. And this ain't even that deep. Acting like this would've started a birth Carolina vs Compton war or sum

[@taiwoash1388]

Please… He was wrong for that diss, and we forgive him, but this is no redemption.

[@BlessGodAlways]

I don’t know, his apology is being badly received. Which is unfortunate as he was trying to come from a genuine good place. But the world wants want it wants.

[@notthuef]

@@BlessGodAlways yea I'm not a follower I am a real evaluator of hip hop culture and I can honestly say this is a first not only because it's original but what he said was so valuable and honest only a follower couldn't see that that's what hip hop should be ... hey I rapped something out of art and it don't fit who I wanna be ... I'd rather be known for being great because of my style and vibe ..and this changes my vibe

[@SeanJonhDiddyPop]

Lol the boy soft 😂😂😂

[@jaysingh05]

The man’s said himself that it didn’t feel right, he couldn’t sleep, and to apologize was the right decision, in front of thousands of fans. Ima go with what the man said.

[@She7Dayli]

This is grown man talk! And now everyone “understands”. Cole was on point, walking in alignment with how HE felt! This aged very well!

[@Fizz0666]

no wonder why j cole back out , both drake and kenny spitting out some dark shit rn

[@nmj530]

It’s sad cause the Kendrick fans called this. Cole doesn’t want smoke with Kendrick, yes he caught a stray from Like That but Dot was aiming at Drake.

[@luisrivera4054]

Nah they ain't call it this dude cole just had a scary night with all the hype lol and apologized

[@cjsx5506]

I'm from NC he folded simple

[@Fade2BlackSS]

That's facts. I do feel like Kendrick's beef is more so with Drake than Cole and always has been. Cole just got stuck in the middle on this one.

[@akinasgreatest01]

He really got punked by a stray.

[@ethanflakeiscool]

And it’s honestly the internet and the “fans” fault it went this way bro. Look at these lame ass news articles and print on X tweeting about this BS. Cole said it, “The people want BLOOD”. That’s what fueld 7 Minute Drill. Cole and Kendrick are my favorite rappers right now, drake..meh. He’s a coat tail rider. And he’s as much to blame for all this as the internet that pushed this narrative

[@thisisjustanillusion6486]

A lot of people weird in the comments. Cole proved he’s not scared to be competitive. He just doesn’t want it to mess with his vibe. He makes music with passion and he feels like he was forced to diss Kendrick simple as that. He still went at Kendrick neck. All he saying is he isn’t comfortable with it.

[@spacebasely]

😂😂😂

[@jayclarke777]

Who put a 🔫 to his head and forced him to say respond? If he had this Gandhi Aura, he should have never put the diss out. Now he has to bear the consequences of his actions/choices.

[@taiwoash1388]

Oh please. He did it and regrets doing it. So did he really do it?

[@novacounciloutsdrs4770]

IF JCOLE NOT COMFORTABLE WITH BATTLING, THEN JCOLE IS NOT AN EMCEE. HE'S A COLLEGE BOY THAT MAKES MUSIC FOR NERDS.

[@Man-mx2sy]

"went at kendricks neck" please, he literally admitted to lying about his catalog and his other disses? - We wouldn't be discussing him if he weren't dissing (J cole literally talks about kendrick on fps💀) - He doesn't release music often(this ones a bit sad, pls release more music kendrick😞) - He is short🤯 Bro went at his neck, ended up missing and fell down on his own

[@DerickTheHeroV2]

J. Cole meant every word of that monologue. I felt it. He was speaking truth. I respect him for feeling the need to show love and respect.

[@bellabliss1860]

ok you know what, it's ok cole. you're COMPLETELY forgiven

[@1reaper2]

Ok I understand now, bro is smart as hell 😂

[@gabrieltorrence12]

He apologized as fast as Diddy settled with Cassie 😂

[@jayclarke777]

Damn

[@jaymoney6233]

😂😂😂😂😂😂😂😂😂

[@KevinWilliams-xu7jx]

WOW!!!! 😂😂😂😂😂😂😂😂

[@pyt_raii]

LITERALLY😭😭😭

[@truetomyself8880]

@@jayclarke777U took my comment😂😂😂

[@6ANUR34DT81S]

J. Cole, I am so sorry for talking shit about you after your apology. I get it now. I'll never doubt you again 😭

[@e1thnnnn]

After meet the grahams I see why he apologized , we forgive you J Cole. He Has nothing but respect for kendrick both goats

[@Italnubian]

I love the apology and the spirit of awareness is the biggest flex. At the end of the day J Cole was speak from his higher self Asé

[@thunderrod1856]

Drake seeing this video punching the air rn

[@leedavid09]

nahhh Drake threw Cole under the bus in Family Matters saying Cole losing sleep over it. Drake diss weak af too

[@thunderrod1856]

@@leedavid09 family matters had some bars fs but it's got nothing on Kdot's tracks

[@Lizzard680_]

I stand with this man. That's the difference between a rapper and an MC. This man speaks and preaches truth. We got too much fighting against us to be fighting eachother. And that's his whole damn message.

[@hatimjm1]

The enemies of progress disappointed in Jcole for intending to get back on the right track.

[@ChrisControversial]

Smokin' on your top five tonight, tonight

[@freefromillusions]

Yeah, I'm smokin' on your, what's his name, tonight, tonight

[@freebornajibode7654]

​@@freefromillusionsThat was aimed at Drake and he responded 😂

[@MrLove717]

Facts😂 Tonite 😭🤣🤣🤣🤣

[@thewarlock5582]

​​@@freebornajibode7654Lmao🤣🤣?...... He filled in the blanks?

[@brianthebronco]

It doesn’t matter what others feel .. what matters is the peace you have when you lay your head down on your pillow with your family

[@gintoki_sakata__]

He wont have peace now that his fanbase doesnt want him

[@pullupthen5073]

Then why did he diss Kendrick in the first place?

[@austinambrose1116]

@@gintoki_sakata__ u don't want him not his fans

[@nekaneka-lo2js]

Man STOP IT with the sensitive crap. Cole folded. Y'all acting like this would've started a Compton vs North Carolina war

[@nekaneka-lo2js]

​@@pullupthen5073exactly. This is the emotional/ sensitive part of his fanbase saying this. I know the Cole fans who wanted that smoke is disappointed

[@roddys1699]

After listening to Euphoria I now understand Cole

[@Luke-we9gj]

Bro after MEET THE GRAHAMS?!?!?!?! That shit is tenfold now

[@ballsdeep69nojks]

I see why he apologized lol graham's lethal oh lord.😂😂

[@billylopes4023]

Cole: I'm sorry Drake: Damn Cole!!! now I have no way to attack and now he's more upset

[@lospabsent]

Lol you think this solved anything Kendrick still gonna come for Cole and now he looks like a hoe in front of everyone this coming from one of his biggest fans

[@petersmith5966]

💀

[@michaelscurlock5371]

We as black people are so lost😔

[@dipdip907]

​@@michaelscurlock5371 goofy ahh dude.

[@luiz_fuego]

@@dipdip907it’s a cole stan…he probably think he woke

[@islandprepperone]

J Cole is a real one for this. It takes a real man to know when to apologize.

[@jameseu4486]

Apologize to what no one got hurt or killed it music you sounds like Cole fan you cry when war comes and you get no ass and wear hand me down

[@frogg9835]

Or one that can see the future 😂

[@Deckotaocho]

05/03/2024- J.Cole enjoying himself some spa time in Cancun, Not worrying about anything.

[@BigBadMadDog.]

Best decision that Cole has ever made

[@dawanlloyd9791]

I feel like Cole is on his grown man shit and he wants peace over all. He’s too grown for the ignorance and hating, especially when he really like Kendrick. It’s like hearing a good friend cuss you out and not really knowing why. As a man you automatically want to strike back, but after you do, you feel you shouldn’t have and just been chilled and reached out to your friend to find out the deal.

[@donnacarr9660]

Christian album on the way 🎉

[@dinocruz3377]

Relax. Its hip hop u goober

[@jacobholley6181]

@@donnacarr9660lol 😂

[@Yallhatethetruth]

I respect his apology! Yall need to grow tf up

[@dwoodstwin]

I could not disagree more. This is friendly competition. No body was getting shot at over this. This is basically like an NBA team forfeiting a game. Lamest hit ever

[@mrpete89]

Im disappointed in Cole he talked all that shit for the last two years about being number and wanting all the smoke and the first sign of smoke he folded like fresh laundry

[@Till27_Spence]

I wanna fold clothes for ya

[@emaan3259]

Cole is my fav rapper & I was disappointed Ngl he has all the skills in the world but he doesn’t have the mentality. I thought this competition was gonna bring the best out of him but guess not 🤷🏽‍♂️

[@caseyandrade6417]

“I wanna fold clothes for ya” 😂 -j cole

[@mechfrza]

Your opinion holds no weight. You are not the culture or standard.

[@freebornajibode7654]

​@@caseyandrade6417😂😂😂😂

[@KollinH]

Do y’all understand now!!!!!????? 😂

[@vsduvall]

Mad respect JCole is a real man

[@nathanieljb21]

You let Nas down…AGAIN

[@stevefontane6979]

Yo 😂😅😅

[@ronniedonnie6798]

Damn sure did

[@lawrencemalone-px6qe]

Kendrick is Nas if anything. Cole is more of a Will Smith

[@marvinhoward2698]

Lmao y’all all savages lol

[@cjsx5506]

Including NC

[@Outtapocket206]

The fact everyone is talkin shii about Jcole’s apology just proves him right. Everyone just wants to see blood. 😂 Its more of a disclaimer than an apology.

[@EthanVillanueva]

looking back now, this moment is gonna go down as one of the realest moments in n rap history

[@DukesVerrill]

'Don't ever fix your lips like collagen. And say something when you gon' end up apolog'ing'

[@Swish_God]

GOAT 🐐 Ye

[@mosesscriptural1820]

Why not?? What's the negative outcome to it?? Others that have ABSOLUTELY NOTHING to do with it disagreeing??

[@JeromeProductions]

Ye

[@cliptomaniac2562]

Ye does that all the time though.

[@fnleden]

@@cliptomaniac2562 lol Ye almost never apologize... only did when they tried to threaten his whole career

[@HVS.11.11]

Jcole a real one. Only a real man can separate ego and humble himself. The ones calling him soft are miserable and want chaos because all they know is dysfunction. And lowkey they wish they were mentioned and had light on their name rn.

[@sparklemistressofmixology5403]

KEYWORD WAS SAID CONSTANTLY “SPIRITUALLY”…. THE REASON I LOVE HIM AS AN ARTIST… HE’S TAPPED IN…GOD BLESS YOU KING

[@youngapollo7703]

this was the right move, j cole living his best life meanwhile drake going through it

[@a14567]

at least drake is dying on his sword. respect that more than throwing stones and hiding your hand

[@ghostkilla96]

​@@a14567Cole has no beef with either of them. What's the point of him getting involved in a war full of personal shots not aimed at him?

[@a14567]

@ghostkilla96 to prove what he's been saying for 10+ years. To prove he's better than them. Hes alsp been sneaking them for years lets not act like he was just a saint in all this. If some personal shit gets leaked, then it is what it is. It's the game he's in. He forever cemented himself as #3 Also he didn't have to diss kendrick. Keep in mind he was the one who jumped out there first. Nobody forced him to do it.

[@kirbya9545]

Drake is cooking bro. He tryna make Kendrick feel like he ahead when in reality he ain’t

[@Nick-ok4eq]

@@kirbya9545 SAY OVHOE! (OVHOE) SAY OVHOE! (OVHOE) Now step this way, step that way, now step this way, step that way! 😂😂😂😂

[@josephan6953]

If y’all actually disappointed in Cole then y’all never actually knew Cole. Edit: I wrote this before hearing about “7 minute drill” Tbh I expected him to not respond with a diss track and try to ease the situation cause that feels more aligned with his character but idk about this whole switch up after releasing a weakass response… and this is coming from someone who always put Cole above Kendrick… now I’m feeling conflicted…

[@siy9583]

Right. I’m mad for hiphop but him doing this was so not surprising, just a lil disappointing. Good for him though

[@philipflores9638]

Big Facts!

[@kj_H65f]

Then thats on Cole! He's the one claiming he's that guy. He said it! If I don't know who he is its not my fault, it's his ffs

[@ronniedonnie6798]

😂😂😂 FOH really you don’t him either

[@nekaneka-lo2js]

You don't know him neither. Buddy got scared,this ain't nothing about "self peace" or nothing deep. He folded

[@amichadmaen5293]

Cole's the man

[@katherinewood1515]

J Cole stayed true to who he is at heart. Gotta respect a man who stands on his principles. IDK who thinks he's soft or whatever! Very few rappers would have the clarity to correct themselves publicly like that! Really shows how much he has grown up over the years. So glad there are a few who still have standards they live by! Much love !

[@Kokonati24]

He chose his peace over dirt and chaos. Maturity at its finest. Why we love J Cole 🥰

[@KurtKruz]

Smokin’ on your what’s his name tonight, tonight.

[@eromoseleodionunuabona2892]

FAMILY TIES MF!!! LEGGGGGOOO

[@thewarlock5582]

His name was Drake but Mr. Cole responded🤣🤣🤣

[@thekeeper8]

That took a lot of courage ❤ I love this man for that. Love and peace. He know he’s cold and don’t have to bring another man down to prove it. What a wonderful soul ❤❤❤The ones that live in love and peace will understand

[@jim8656]

Cole always been the realist 🔥

[@jarocdidthisbeat]

A real man.

[@Vincent_N89]

So does that mean Kendrick won without even dropping an offical diss? lol

[@J.A.602]

kdot dropped one verse and singlehandedly proved hes top dawg atm

[@lawrencemalone-px6qe]

Put it like this, if it was the other way around and Kendrick apologized every Cole fan would be talking soooooooo much shit it wouldn’t even be funny

[@J.A.602]

@@lawrencemalone-px6qe frrrr shit crazy

[@Petrol_Sniffa]

@@lawrencemalone-px6qe j cole fans real quiet right now

[@-smellerbee-]

@@J.A.602 if you heard coles album, you could not even say that

[@thegoodwinsswirl7926]

I have been a huge fan of j Cole & Kendrick fan since I was a jit back in middle school . I must say It’s truly refreshing to see Cole admit he messed up & then to say it world wide!! we get it Cole, Sometimes we have to take few steps back & sit & self reflect to get us back to our true character. Much love ,respect & blessings your way ❤

[@rathanotmention3928]

i feel that. it's bad spirits that come along with speaking negative about people. don't invite them into your life. Your entertainment, his life. Respect!!

[@samchoate1719]

Takes a real man to admit his wrongdoing. It’s hard being as famous as him because you pick up a lot of shitty fans along the way that just wanna see hatred and drama. So fuck that

[@catotheyounger879]

So many negative people in the world that this is the reaction when a genuinely good dude just acts right.

[@cherylsmith9828]

He just wanna make music and live in peace. It’s nice he was able to humble himself in front of the world. He gets my respect. Rap beef can get deadly and I’m glad he was smart enough to get out the way💯

[@obioraokolie3939]

Word 💯

[@thetarr2]

bro definitely at disneyland rn

[@MIXII66]

I remember you was conflicted

[@dsdddsd4543we]

As you get older, your perspective changes. It takes a lot to even come out and say you made a mistake. He said it himself that the diss track didn't sit well with his spirit. A lot of people need to be more intuned with themselves. Rap beef is "won" by who can say the lowest thing about the opposing rapper. It only escalates, and we lose people for nothing in the end. Well done to Cole.

[@themirroringsoul11]

You spoke what I wanted to and deleted. 😂 It takes a higher level of thinking and consciousness to understand where this man is coming from.

[@adayaweek]

Bro you're commenting under a HipHopDX. Quit lying!

[@thaconqueror777]

⁠@@themirroringsoul11I agree! It takes a higher level of consciousness to understand. I myself is learning I can be contradicting and it’s okay. Because tomorrow is a new day and its possible that I will have a different perspective. You grow through what you go through. Whatever makes his psyche feel better that’s all what matters. You’re really in competition with you tbh. The inner me is the enemy. I saw a quote and it said once you conquer the enemy within. The enemy outside cannot hurt you.

[@themirroringsoul11]

@@thaconqueror777 that’s real!

[@Man_eee]

Bunch of softies these days. This is a Hip Hop battle not no street beef.

[@DrewTubeSkyWalker]

Its sad that people rather go at Cole for apologizing, then Drake for not responding AGAIN!

[@Rain.Hashira]

Yall not gonna give drake his credit no matter what he do .. ppl not even talkin about this dis no more its going to die out .. like he said “ i got a lot to lose casue in every situation im the bigger artist always got to play it smarter”

[@senpaicares]

Does that mean that J cole is keeping some secret about himself that could ruin his career that Kendrick knows about? 🤔

[@poetryismyting8854]

No, he just didn’t wanna attempt to be more cut throat than a man who will go to hell to diss you being Kendrick. Jcole’s worse insults would be about Kendrick music feelin boring.. Kendrick would’ve creatively bullied Cole about his short comings in music success on som mental shit

[@bobofet3518]

I came back to this video to apologize. Forgive me Cole🙏now I understand you❤

[@ted776]

"They threw the bronze at me." "My guy, catch this L too."

[@freebornajibode7654]

😂😂😂😂

[@GeorgeParcalab]

As a Kendrick Lamar fan, i respect J. Cole cause he has principles, he has always considered Kendrick his friend since day 1 , and he realised he wasn't true to his principles when he diss Kendrick, because Kendrick diss mostly Drake not him, and i think he was influenced to diss Kendrick, anyone can see that even in his 7 minute drill song. It takes strengh and it takes a real man to apologize. Respect to both best rappers alive, they should colaborate not diss one and other !!! 🙏🔝

[@beatsbyg7120]

Honestly this makes me a bigger fan of Cole… a real man. Real MC.

[@zekersqeaks]

Cole smart

[@umirose433]

RESPECTTTTT!!!!! One of the BIGGEST reasons why I fux with Cole!

[@Man_eee]

Lost all respect.

[@luiz_fuego]

the excuses r crazy

[@HoniTheCircleMaker13]

​@@Man_eeeI'm 40 and been listening to hip hop since the 80's. I'm all about beef and battles. But if it doesn't sit right with your soul, I get it. I've never been a fan or really listened to his music, but J Cole is a grown man. Respect

[@Man_eee]

@HoniTheCircleMaker13 Same here except this is Hip Hop and Cole took a huge L for that move. Good for him to choose peace But he should have never made that diss and can't talk about being the best and calling everyone out to test him then fail the test.

[@HoniTheCircleMaker13]

@@Man_eee people make mistakes 🤷

[@kgks8988]

ITS VERY MATURE to KNOW WHEN TO BOW OUT PEACEFULLY. ✊🏾

[@AFO666]

Idk what jcole had heard through the grapevine but honestly im glad he didnt double down for a point he for one, aint obviously believe in that much, and for two, felt good enough and conscious enough to wipe away whatever ego he may have had to find the peace of mind to go out publicly on stage and issue an apology.

[@No-bb1jq]

Bro knew

[@TYE757]

He literally name the project "I might delete later"

[@aaryan.2701]

you were right bro , kendrick ain't playing no more 😭

[@andrewsamms694]

❤❤❤❤ my guy u a real one

[@Edward55579]

It's the fact that it was so fast .... yes he is a great person for apologizing but dawg .... HIPHOP ... You could've apologized down the line.. We were sll here for a hiphop beef nothing Cole said was that bad yall rapping.

[@francisayala9310]

Facts. If two people are competing for something (in this case, the title of best rapper of their generation), they fight it out. Once the dust settles, then you make peace.

[@freefromillusions]

Exactly, he was acting like his beef with Kendrick would start another East Coast/West Coast beef when it was only rapping at the end of the day.

[@Dezzyyx]

@@francisayala9310 I literally said exactly that in another comment. People fight and make up all the time, at least now that it's on just roll with it, and it will look a lot better, by the time you say "im better than all that", it will look mature and no one will blame you for feeling you wished you didnt do it. Navigated this horribly as far as public image goes...

[@nekaneka-lo2js]

Ain't nothing "great person" about sending shots and folding

[@trendx285]

What if down the line don’t come!

[@nickyscarfo5388]

The only MFs mad are the people not understanding the streets behind each of these men. Rap beefs leads to altercations & altercations leads to shootings & shootings lead to people dying.

[@Man_eee]

This was never street beef. Both know that it was wax battle and Cole wanted no smoke.

[@Emesaris]

I don't blame you for your ignorance. I blame you for broadcasting your ignorance for the world to see where you're lacking true understanding. If you've never seen rappers die for being on the wrong side of town at the right time then you will never understand. That shit didn't stop when Pac & Notorious passed and you'd know that if you werent just a surface level 'I listen to rap cause it's popular to do now' type of fan. Kendrick and Cole both understand ego death is necessary for growth and growth is needed across the board for rappers today. Cole let his ego convince him he needed to respond, he apologized, and will forever be vilified even though it was the right move for him. ​I hope Drake takes Kendrick's advice on that ego death too or he'll be right where Diddy is and get raked worse than Cole for a heck lot more. Any true fans of lyricism understand there is an extreme difference in quality with all 3 of them and it's easy to point out the weakest link. One of them lacks self awareness. The other two understand that lacking can not only be detrimental to your career but also your life. @@Man_eee

[@Man_eee]

@Emesaris Cool story bro. My take still stands Cole is not about that life and neither is Kendrick unless he gets people he was affiliated with but they don't hate eachother like Kendrick and Drake do. This Kendrick and Drake beef possibly can lead to real violence etc.. Cole and Kendrick battles would have stayed on wax and that's what hip hop fans of lyricist wanted to see including me. This beef going on now with Drake is pointless bc Drake never had a chance to win this and like I said it can lead to something else. Call me ignorant all you want and assume idk the street life or Hip hop but I definitely do since the 80s. I'm not the only one that feels this way either bc people have been saying the same thing. I'm not even going to try and attack you like you did me, I'm attacking your argument and I agree with some of what you said but not all of it. I still stand on my comment for the reasons I said here. ✌🏽 be with you.

[@loganwest6406]

J cole ain’t scared, he don’t care about piece, he understands there is a hell of a lot more going on than a lyric battle. I bet we are gonna lose one of the other two soon sadly or members of their crew like the em and Tupac beefs. Kendrick opened up things that got people killed back in the day , and if it’s the truth I respect tf out of him for it.

[@loganwest6406]

Kendrick doing not like us may get drake investigated 🤷‍♂️

[@kassius2015]

He knew

[@MackTatum]

J. Cole shouldn't have said the diss in the first place. He knows better.

[@Eli-ss9gj]

Would have been far better if he just said nothing at all.

[@datfyer1970]

Exactly it's not nas vs jay or biggie and pac. Fans just wanted to see the sparring. Battle rappers fake beef every damn event🤦🏾‍♂️

[@Dezzyyx]

@@Eli-ss9gj either say nothing, or commit to a response. Hell, even battle it out and then later after the dust settle say "I wish i hadnt done it", it will look mature by then and no one will blame you for feeling that way. this was the worst possible direction to go

[@jayclarke777]

He was the crash test dummy on Drake's behalf.

[@TheVshell24]

Hell yeah and every time you learned a lesson in life that you shouldn’t do something, it was because you never did it, wasn’t it? Or did you have to go through it to learn? Come on, bruh. This argument sucks