J. Cole Uncensored: Why He's Not Following "Their" Rules | Sway's Universe

#JCole #SwaysUniverse
In Sway’s highly anticipated interview with J. Cole, this NC rapper opens up about all things music, Dreamville and breaks down his current mind state.
Catching up with him in his dressing room after his Forest Hills Drive show in San Diego, CA, he talks about fellow tour mates, Big Sean and YG - and why it was important to have these two rappers on board. In fact, YG was the first to tell us that Cole fought for him to stay on the tour after the “powers-that-be” attempted to kick him off.
“I seen the way he moves, and just in my interactions with him, he’s not stupid. So, I had to break it down to him, people are expecting him to fail so every decision you and your homeboys make, make it true or false.”
What about Big Sean?
“Big Sean is on fire. Me and Big Sean came in the game together. We opened up a show for Wale in 2009, so we started this climb together. To see what he’s done and came through… and his catalog of hits. When he’s out there doing his show, I can hear it in my bus. 40 minutes of hits.”
Along with being an undeniable rapper, J. Cole is a CEO of Dreamville. During his sit-down with Sway, he talks about each of his signed artists, Omen, Bas and Cozz - and why he decided to sign them, what caught his attention and what made them different.
It’s no secret that his 2014 Forest Hills Drive album had no features. In fact, it was the first hip-hop album to go platinum without a single guest feature since 1989! Cole told us that was an accident. He didn’t mean to exclude the project from any features - it just came out that way.
Cole speaks some solid gems around the 8-minute mark when he begins to talk about the importance of his art, and why he doesn’t follow the standard industry way of becoming successful.
“You don’t have to have the features. You don’t have to drop the single. You don’t have to have the radio record before you put the album out. You don’t have to follow them rules. You can put out what you love and still sell records if you connecting with people. It ain’t gonna be over night. You do art first and build the business around that.”
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J. Cole Uncensored: Why He's Not Following "Their" Rules | Sway's Universe
• J. Cole Uncensored: Wh...
Sway’s Universe
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[@LivingMyDreamLife]

You know Cole is about to drop something hot when he looks homeless....

[@aetreusx]

Truuuu

[@chris-vt4xd]

I wish but he was on tour when they did that interview

[@ace.ofh34rts]

Living My Dream Life nah he already said he's just letting it grow for the fuck of it. and he's touring like he definitely not gonna drop new shit anytime soon.

[@tobim1510]

shutup u got tht from Facebook

[@LivingMyDreamLife]

Amanda Girgis Just a light hearted joke my friend....

[@NKnwnA]

The sad thing is, J. Cole is one of the most intelligent rappers out. That doesn't mean he is the ONLY intelligent rapper but, he is the only one who isn't afraid that his intelligence make him less cool. He is humble as hell and has a very good heart and spirit. He is super adorable too. God is going to keep blessing him and using him as a blessing for the world.

[@smith1355]

Right... He has no fear

[@benpietrzykowski9216]

Idk maybe it’s just me but I find Jcole the “coolest” rapper bc of his intellectual ability

[@aminmz8417]

Facts Yesterday I saw a logic interview on Vlad and I got the same feeling. So sad these kids trash him and when you ask why you hate him they just say he is trash. No reason. I am 18 tho dont ok boomer me.

[@rodneysmitherman3317]

Ab soul

[@lochoa1992]

every time Cole speaks you just sit and listen

[@cyberbron2077]

Not really

[@lochoa1992]

Oh well not everybody comprehend and understands what he has to say about today's "rap game", something he took over since he dropped The Warm Up 7 years ago.

[@ViolentGenius]

Yup.

[@afroprince5262]

That’s the best part not only is he a great artist , but a kind man with that intellect and confidence .

[@zanedietlin7645]

He's so fucking smart. That shit about soul music becoming disco and hip hop rising from the ashes opened my eyes. Maybe it IS time for something new. Cole World.

[@DawnDuchess]

Zane Dietlin Aye if you get time and don't mind Check out some of the hip hop videos on my channeland hit me wit some feedback. I'm a female mcee from AL. My rhymes aint that explicit but they D0PE!

[@jahbless2114]

Zane Dietlin "he's so fucking smart" do you know how stupid you sound lol

[@theonlyEYEBROWKING]

Jah Bless I mean my man did graduate from college

[@TDefHipHop]

Zane Dietlin I *BEEN* thinking on that shit, I just get no cred cause i aint famous.

[@DawnDuchess]

ToneDef Hip-Hop You got a mixtape out yet?

[@nayp.5603]

I'm going to die a J. Cole fan.

[@daddyiminlovewithathug]

same asf

[@alessandrojacobbarbozagome5238]

@@daddyiminlovewithathug W

[@shakeemrobinson30]

Cole always dropping knowledge

[@jfriant]

Like how you dropped that pass..... I'll see my way out.

[@shakeemrobinson30]

🌽🌽🌽🌽🌽

[@davidjohns9308]

+Ashley Nicole Martinez (Ash Martin) antonio brown better than both

[@daqgivens]

+David Johns aj green better then them all

[@shakeemrobinson30]

Serginator SER long basketball shorts ?

[@Presteezey]

Sway lookin at Coles hair like Damn if only.... 😂

[@godschild8953]

Naughty lmbooo

[@jalesahumphrey]

Naughty 😂😂😂😂😂😂😂😂😂

[@jnightmare0]

😭😭😭😭😭😭😭😭😭😭😂😂😂😂😂😂😂😂😂😂😂😂

[@flameheart6327]

😂😂

[@LightninStar13]

The thought of Cole and Kendrick album...dear god...

[@boltinon]

Kendrick will fuq it up. Drake all day

[@Nulljpg]

the thought of the dickriders that think they know hip hop after listening to it

[@roborapter]

tribecalledjosh lol Hell yea!

[@devious141]

J.Cole and Kendrick ft Drake album with go diamond first week......y'all think Drake dumb, Drake puts subliminal social issues in songs, but he doesn't publically speak on it because he doesn't want to mess up his money...(no guns allowed, "wavin flag" young artists for haiti -drake's verse, and that line in 6pm in New York, when he says "people need protection from those protecting the block")

[@Citiofgods]

God

[@Theguyfunguy]

need more rappers like J.Cole man

[@GaryGillFootball]

Retweet fam

[@billyalvizo3808]

Logic and j cole definitely the most appreciative and grateful for the fame

[@GaryGillFootball]

i agree man theyre true poets and so is kendrick

[@billyalvizo3808]

Kendrick cole logic are real rappers unlike drake and fetty wap and all these rappers who dont deserve the fame

[@Theguyfunguy]

Billy Alvizo yes j cole kendrick logic etc are at the top and rap the truth and are vital to hip hop but without people like drake and fetty wap life would be to serious, people want to just chill and lay back to some catchy shit to bruh and they are both still great at making music and entertaining people

[@WretchedDrummer]

Forest Hills Drive is up there. Classic album.

[@Angel-mo5pk]

Stop bein such a nuthugger. That shit was good but it mos def not a classic. He ain't made that album yet. Give him more time

[@nathanieldurgasingh6700]

WretchedDrummer He got no classics yet... Friday Night Lights is probably his best tape IMO

[@joohnnykuz5327]

WretchedDrummer idk bout classic, it cover a lot of basic generic topics and really does nothing knew or unique. sounds good but i wouldn't say classic.

[@Jon155mt]

Nah not a classic, but still a great project.

[@Ilovechicago100]

I think born sinner more of a classic.

[@chrisw7415]

Whoever snatches Sway's hat off will be a LEGEND forever...IMMORTAL!

[@moochieshakur5931]

Chris W so someone can become a legend in your eyes by humiliating another man for a vain reason? says a lot about u bro. thats unmanly to say.. god bless you.

[@DwayKeezy]

Moochie shakur pretty sure he joking bruh. chill

[@chrisfu92]

Moochie shakur sensitive

[@DwayKeezy]

Moochie shakur it's really not that damn serious. It's just KZbin comments nigga, go outside and enjoy life.

[@moochieshakur5931]

Bandman Jones stay inside and read a book lil nigga.. "bandman" lol foh

[@IsaiahT97]

Cole world.

[@sneakingfox5887]

Kendrick world

[@YvngStreet]

Why not

[@EagleZtoTheGrave]

Isaiah T No blanket

[@002brooklyn]

Depressed world

[@emmanuelolanrewaju323]

Broke world

[@nylaheastman9485]

"I watch people more than I listen." - J. Cole

[@laurengober2888]

I can vouch for this~ O'Neal

[@mantaanafm]

“Me too” ~ Trvvis Montana

[@missdaydreamss]

I honestly googled sway without a hat. No picture found lol. Like zero results

[@MrLonnie800]

😂😂😂😂😂😂

[@dailyc8463]

Try Ney-o

[@nuknuknuk111]

Lmao sway be getting line up and shit done to his hat at the barbershop

[@TheJerzyslugga]

told u lol it's a true mystery

[@parrishthomas92]

Miss Daydreams 😂😂😂😂😂😂😂😂😂😂😂!!!!!!!!!!!!!

[@holyaura9317]

Forest hills drive was the first album to go platinum without no features since 1989. J Cole is a fucking God bro. I look forward to his next project in the future

[@Jon155mt]

Lol Cole is full of shit tho. He know damn well that collab album wit Kendrick ain't coming out. We've been waiting on it for the past 3 years now. I've given up all hope of that happening at this point. But I do want them to release more music together at the very least.

[@holyaura9317]

***** lol nawww I still think we getting it just not any time soon

[@Jon155mt]

Indigo Aura Yea if it ever drops i won't even know what to do. My whole day will shut down lol

[@holyaura9317]

Keron Rose I never said all genres

[@fireflamenice]

lol you know who that last artist was that went platinum is right? Vanilla Ice

[@kingsaw5282]

J.Cole's barber must be heated

[@002brooklyn]

Pull out game too weak lol

[@Punjabispitta]

+KING SAW Nah he probably getting mad bucks to do his edge up/beard still.

[@CASSOBLVCK]

My nigga

[@blacksaturn1100]

I see you every where lol

[@CASSOBLVCK]

Adel Torres good

[@Surre4LSoto]

Here we see a legend from the comment section of complex news

[@131INFERNAPE]

I think I first seen him on dj akademiks videos. Same with long live la. Keep doing your thing though

[@SauceCurryTV]

u a legend in the KZbin comments section bro lol

[@JKat-we1nj]

I love his brain. It couldnt have been placed in a better head, on a better body. His knowledge alone is what sets him apart. The Tupac of our time....

[@burghstatus2344]

Jcole is who he is Tupac was who he was when you are your on person people will love u

[@triplellove9884]

+Robert Fulton true true

[@JKat-we1nj]

+Robert Fulton Wow lol thanks for your wisdom Mr. Fulton. I would have never gained that knowledge if weren't for you... ;)

[@burghstatus2344]

Thats just real shit copy cats dont prosper when ur different they try to follow u

[@JKat-we1nj]

Once again, thank you Mr. Fulton =D

[@NinaPrissyMurphy]

This man has intellect, creativity, drive, wisdom, authenticity, and good spirits. I love how he is inspired by other artists and lifts them up and acknowledge their work.

[@Biggglacier]

This nigga Cole snapped his fingers a total of 6,437 times in this one interview.

[@iamphysic]

Amari Lee LMFAOOOOO

[@kneeapolytan]

Amari Lee His finger snap is so crisp too.

[@Biggglacier]

na5 haha right

[@KingNycJohnson]

Lmao. He always does in interviews

[@TrueGamerWoo]

Amari Lee lmaooo

[@kohanu95]

So glad a vet/legend like sway interviewed a king like cole...so dope..so real/authentic

[@moochieshakur5931]

Kelechi Ohanu #Facts

[@christopherwashington2460]

Kelechi Ohanu sway don't have the answers tho

[@3rdeyerapcom70]

Redwood Studious he got the questions tho

[@moochieshakur5931]

NateShakur lol

[@jeremydiesel7805]

I still want that Cole and Kendrick Album, the world NEEDS to hear it. Also I want you to bring back Childish Gambino he hasn't been on the show in 2 years he killed it the last time with that freestyle over Drake's Pound Cake song and he has an album coming out this year I just feel it's time Sway please and thank you.

[@heirsofthekingdom9810]

Jeremy Diesel Have you heard King Mez and Jon Connor on Dre's album yet?

[@jeremydiesel7805]

ColeWorld andFreshHeirs No I'm not fucking with Apple Music.

[@heirsofthekingdom9810]

Jeremy Diesel I was asking because I haven't heard it either. I tunes is a no no I want physicals.

[@almightyjordyrockthedon5232]

Im fine with nir hearing it

[@michaelahles1586]

how'd you know gambino dropping something just curious?

[@HighFlown]

YO when he said we need something new that shit hit me. He is totally right. Hip hop is starting to get stale now. Something is coming...just don't know what yet...

[@DawnDuchess]

High Flown If you don't mind check out the videos on my channel. Even if you don't listen to female rap ya might know somebody that needs it! Ppl tell me they like my flow but I lost a couple deals cause they said I dont sell sex enough. I think my videos fire tho, I need real listeners feedback, Tell me what You think.

[@HighFlown]

***** uhhh yeahhh...trap music...right on...you definitely know what you're talking about...

[@HighFlown]

***** not even talking about hip hop bro. I'm talking about a NEW genre all together..

[@DXCary10]

Back in like 2012 all the record labels thought it would be an EDM R&B crossover(Chris brown-Fortune,Usher-Looking 4 Myself, Ne-Yo-R.E.D)😂didn't work out so well.

[@DawnDuchess]

High Flown Ok. Just trying to give you something new to listen to. Thanks for ya time anyway

[@itoverwithplaya4953]

No role modelz one of my favorite tracks! Cole world

[@thoushallfeedthetroll472]

Wuts so good bout that song

[@yefersonmemo9981]

To me it's Power trip lol

[@KillaHarmonyKayy]

My favorite is 2Face, before I'm gone, lights please, power trip, and lost ones. Can't forget about rise and shine and can't cry. Put it like this. Cole Has Alot Of Classics.

[@heirsofthekingdom9810]

Killa Luminati Your list reminds me of mine. The songs that made me a fan were Show me something, before I'm gone, killers, get away, it won't be long, see it toe believe it, unabomber, etc. so many good songs.

[@swishstyled]

Killa Luminati I agree... 2face is probably my favorite song by cole and don't forget Dead Presidents and young simba, those are also great classics

[@cactusplantthewave]

Sway never takin that hat off is he 😂😂

[@mmajunkie007]

Is their even a pic without it ? He's that bald ? Lol

[@loveasiathegoddess4351]

He the 2015 LL Cool J LMAO

[@igotthejuicesucka7939]

IBeRichaton more than likely he half bald and embarrassed

[@triXXareN]

IBeRichaton Probably a village of humaneating bugs living inside that shit, if he takes it of it would be the end of humans.

[@ahsoka_polo]

triXXareN lmfaoooo 😂😂

[@jadiva1191]

I don't buy cds I don't buy music to download cuz of youtube .... but jcole is the one artist I actually buy his music

[@samuelakasam]

Ja Diva same here I brought his first album and I was shocked cause it was free on Spotify but I just had to support this amazing art

[@Mrdvie1]

YoSAmm everything on spotify is free lmao

[@NinaPrissyMurphy]

It's so true. Hip Hop used to be about energy, culture, experience and creativity. Hip Hop just isn't their anymore. Every one is so afraid of authenticity and criticism, that the art just isn't the same. Music is art. We're getting bored because it's no longer art.

[@DJGary0910]

Cole is so intelligence it's so dangerous

[@pmaii7707]

DJ Gary and with your intelligence, we will be safe forever

[@TheNaturalebeauty]

Pork Chop Extra Gravy 😭😂😂😂😂😂😂

[@TwoTwoFourSix]

We are safe with DJ Gary’s Intelligent *

[@tjg6363]

@@pmaii7707 😂😂

[@melslapper9476]

DJ Gary he ain’t even intelligent, he intelligence itself! Damn!

[@noshoddy]

cole and sways legs are the focus, sheesh

[@th8440]

K-dot and J Cole are definitely up to something

[@atibila]

who is here from 2019? 10:44 - 10:46 is basically middle child.

[@PhilParleTV]

Sway probably look like Dr. Gero underneath that cap.

[@KingMelo13]

***** LMAO!! >p

[@SoT94]

Lmao that shit had me dead I was thinking the same thing

[@KingAnime101]

***** noooooooooooooooooooooooooooo!!! I wasnt ready LMAOOOO

[@theuniqueoneable]

😂😂😂😂😂😂😂😂😂😂😂😂😂 I'm done

[@4thletta]

LMAOOOOO!

[@naomijewel2927]

i just love him so much, no one is perfect BUT he is so intelligent and seems so smart and true to himself and actually cares about ppl and the message in his music and staying true to himself and his heart

[@tinnamontano862]

inside cole world there's a place called maad city

[@trentdumas4491]

two separate places lol

[@pmaii7707]

Tinna Montano correct yourself

[@MVegas]

Tinna Montano tru

[@chriscurry1182]

W

[@danceking19]

This Kendrick Cole album better be a dual CD, autographed and come with a dvd with behind the scenes features.

[@DillHurley7]

It ain't never coming😓

[@thewhefner5746]

Jcole look like he tryna turn super saiyan

[@DzBeats]

He already at Super Saiyan 1 he need to keep going

[@shabazzx5882]

Cast Dezes lol truuueeee

[@PrimeNYC]

He look better with Short hair right

[@IanSasso]

+Luis Taverez hell no tf

[@romeamirii]

+Cast Dezes lmao just wait he gonna so SuperSayianGodSuperSayian

[@bengovrik]

So much on my mind I wonder how it fit in my brain. - Cole

[@Chae_shay]

I love this dude. I wish he knew it. He inspires me so much.

[@TheSoundwave98]

Sideline Story is still one of my favorite tracks i dont care how old it is

[@erronking7783]

*NO lie i been tryna get my hair like this for a while now lol...*

[@CASSOBLVCK]

Lol my shit looks exactly like it but just not as long

[@erronking7783]

BLVCK LORD my shit is growing mines is like the short version of that tho....

[@CASSOBLVCK]

ERRoN KiNG give me one more month and it'll look exactly like Cole's but I'm probably gonna get it cut off 😂

[@txpzy5637]

Do you guys use the sponge?

[@CASSOBLVCK]

Txpzy Sponge?

[@jonathanmccann5942]

I'm telling you right now, You guys wanna know when J Cole is about to drop something....Pay attention to how homeless he looks...The more he looks like he digs in trash the more fire he's about to release

[@chrisfu92]

Jolly Jankins lol tf

[@jmigliaccio31]

Jolly Jankins lmfao so true

[@bearsmith3603]

yeah

[@cjmilly5727]

cause you know that manz is working day n night hard publishing these albums, no sleep and grinding

[@jsjdndnncnfjdj9269]

Homeless? He's wearing Chicago Jordan ones fym😂

[@DuCetteBoss]

I love J Cole! Lyrical substance like no other artist. He will always be The GOAT 🐐

[@RockerFoo92]

here's my take. Kendricks spits faster and harder and his beats slam and he does speak some positive vibes and most people will disagree but Cole has that vibe that even people who aren't from the hood can vibe to. Real life common everyday mental and spiritual battles we all face. If I want to slump I play Kendrick but if I need a positive outlook on life and need enlightening I'll play some j Cole

[@chrisramirez7806]

“Not to say I’m never gonna feature nobody, I’m looking forward to that” - J Cole KOD we can say goodbye to that comment😂

[@enjoylife2thafullest262]

He actually did a feature with somebody already. That "Party" song by Beyonce. 💁🏽🤔

[@EastAfricanSniper]

I've been waiting for this for 3 years

[@dakotavalentine2254]

Sameee

[@5musketeerz]

shit Cole spit fire even when he just taking 😂

[@marcusfresko99]

j Cole role model in the rap game and speak the truth about his coummity

[@malikgarland1853]

Cole looks and sounds like he just rolled out the bed. 😂😂😂 sound like he still got morning breath.

[@musiclovers-rq7ll]

Dude on the homeless swag

[@SauceCurryTV]

they calf muscles big as shit

[@iboggled]

cuz there pushed up on the couch haha i stayed staring at that shit

[@Marclose]

Cole used to play bball when he was young

[@kz24lakers78]

Lol that's what I was looking at

[@j.p.kalfakis9593]

SauceCurryGaming yo fam I was thinkin the same thing!😂

[@hipeoples244]

Him and logic need to collaborate

[@fusiko1807]

CalebBruh Yaaass

[@jrodjc729]

+WhyDoPeopleRespond AwkwardlyToAwkwardness logic is trash? Bruh, foh

[@albertorey1896]

There both lyrical but logic is different and i dont think they could cause both of their styles are different man

[@SpeedBoostGamer]

I like Logic and he's a really dope rapper but that would be a bad collab tbh. It wouldn't sound right at this moment

[@peephisenergy335]

Asuume stop it

[@wav.yliving]

YES. Wish we had more NC artists like him!

[@how_sway]

What part of NC are you from?

[@heirsofthekingdom9810]

SickestRap King Mez??

[@wav.yliving]

ColeWorld andFreshHeirs I thought he was from somewhere else lol

[@how_sway]

SickestRap Word? Im from Greensboro

[@wav.yliving]

How Sway siick, so you agree we need more artists right? lol

[@tae_nc_9194]

j cole the greatest in my generation

[@GudJonnyCakes]

Tae_Nc_919 when were you done

[@jaynastyytv3719]

Cole’s intellect is on another level. He really the chosen one💯

[@amx9122]

that bit about the features is real af, I laughed at the end, he's trying so hard not to say anything lmao

[@ladyhurrikan3963]

Angel M

[@djrocuall]

Cole and kendrick still tryin to put out more albums like this Im Buyin all of em. These guys are like the tupac of our generation

[@jamesleranearthistrollingi6010]

Fuck j cole

[@ava_32]

He's as mentally attractive as he is physically attractive. My goodness. Cole, Kendrick & Chance are my favorite rappers right now. Not only do they have talent but they have very deep insight on the world and aren't afraid to include it into their music. Too many artist are obsessed with topping thencharts that their music is meaningless and dull.

[@rudumb5009]

Cole world🔥

[@ZOOOKAGE]

Why dislike this video I mean come on what prompts a dislike, genuine question to anyone that disliked it?

[@willbongz1065]

Its a boring atmosphere lol

[@justinallen8892]

Will Bongz wtf ? Its a conversation not no music video or something y'all find anything to say this man is boring

[@ravishingrookrude]

Meek Mill fans wanted to hear him shoutout Meek's album.

[@Marclose]

Bruh, he's saying that people will find anything to say to call something 'boring' he's not calling Cole boring

[@friendswitdadealer]

Its cool how Cole can give solid answers while looking like he could fall asleep at any minute in that chair.

[@downfromthereeefters]

This guy is so genuine and insightful. Listen how he talks about his peers and tell me he isn't a great dude.. Cole inspires me every day.

[@angelomcgee3048]

We must protect J Cole at all cost!

[@beatkultr]

Real kool interview. Much respect!

[@Filmore51]

Sway, we need like an hour of interview material from this man. Cole drops those jewels straight to the crown.

[@Jinxohh]

Man J Cole gets me through tough times with his music, no one sends a message like Cole

[@bennettdequan]

My top 3 is Cole, Kendrick and Big K.R.I.T.

[@justpascal4541]

-j.cole -kendrick -logic

[@melslapper9476]

A bridge? Maybe big bro and lil bro at once?perhaps the middle child? This sounds like an idea for a great song Jcole!

[@kobesmith8786]

Here watching all his interviews. Getting ready for this K.O.D.🔥

[@jayruiz38]

Sway interviews are always the best old and new 💯

[@lenhlee]

When Sway said that Cole is a "bridge" between his [Sway's] and J Cole's generation... at 10:43 MIDDLE CHILD 2K19 !!

[@WatchDwight]

this was a dope interview.

[@mosttriumphantvideos]

Thanks for doing these episodes.

[@ChiTownNekst773]

Listening to j.cole preach wisdom on sways show literally gives me shivers, he's so genuine, and brilliant. I only hope I can plan and pursue my music passion as genuinely as Cole does. ~Hats off to the man~

[@ItsJustJayR]

Every time I hear this man speak, I'm reminded of a nas quote: "I feel intelligence is my wealth" You can hear the hunger in his voice.. He hasn't changed a bit since he came out. Respect to j. Cole.. Rt

[@kingboydenzelty3221]

His hair is awesome 💯

[@Rhuff94]

I swear I could listen to him speak on the industry and the world from his perspective all the time. Another great interview.

[@johnervin1638]

Great interview with J Cole I liked how he went in to detail about creating music his own way. J Cole is one of a kind story telling is a lost art in rapping. There are some that still do it but not many.

[@corrinediggs2565]

Him speaking of the first weeks #s is all facts everybody so stuck on doing #s that it's not much thought being put on the actual art of it all. The #s don't matter what does is if your records still gonna get played 10-20 yrs from now... I love Cole! 💕

[@Nephibis]

This is inspirational to me as a music artist. I've started concentrating on my artistic style more recently and just letting go of all that outside "what you are supposed to do" stuff and it felt really good making the track I just finished. I also feel the same way as Cole in regards to the money thing. People always bring up money when talking to me about stuff and I don't really have anything to say cause money isn't my everything. I use it to buy what I need and want and I do like nice things at times, but I don't concentrate on money and i'm not one of those people who aspire to have all this money. I agree with him on having fun too. I remember when I used to get together with a bunch of artist and we would sit there making music and spitting flows together. We got together and had fun. Now people are so into the business you rarely connect with an artist on a cool level. You are turned off by most artists. It's all about money and releasing the tracks and nobody puts heart into the music like they used to.

[@flowcutsofficial]

Always gems with this man ✊🏻🙏

[@cg219]

This video has some great production value. Good shit

[@5HeadTaste]

Dope interview

[@ezzy72998]

Cole & Kendrick > Jay & Kanye

[@FlipTheScript93]

Ezzy why you lyin' bruh?

[@walbizures9002]

Kendrick and Cole are both better rappers and lyricists

[@Jon155mt]

Very true. Lyrically Cole & Kendrick are better.

[@landonharris3660]

***** But the beats on Watch the throne were god like. Really loved that album but I think Cole and Kdot could top it.

[@Jon155mt]

Landon Harris Yea i completely agree with you there

[@KarmelloVille]

Great point @13:40 to 15:00 -- Everyone was raised different and experienced different things in life. You don't want someone who talks conscious but can't walk it on the surface. You want somebody who genuinely cares about what he's expressing, with a passionate desire to create change. Props to Cole's explanations.

[@laneex3848]

yaaaas thank you for that! #cole #substance

[@lordtaij3923]

ON MY LIFE jcole is the truth. i look up to this dude and i agree with everything he says because i seen it first hand. how hip hop has changed and people are bored of the same shit.

[@nathantorrez6050]

"Said all I could say now I play with thoughts of retirement"

[@robertoshilubane2645]

straight from South Africa Watching Cole perform for the first time was a blessing.... You the greatest

[@terrance_35]

J Cole 7 years 2015 Throwsback 👍🏿👍🏿👍🏿

[@havoc1612]

He's very smart and inspirational

[@carterx7]

*Finger Snap* - J Cole

[@damnimgood4808]

carter iii that shit sound like a gunshot..made me duck ma head

[@andrecoleman1856]

This is a great interview. Sway is the best hip-hop host by far. I'm dumb late but i'ma definitely sit down with that Forrest hills Drive shit finally.

[@topshelfrap]

have watched this interview so many times

[@NegiZero]

"To Pimp A Sinner" , "2015 Rosecrans Avenue" , "Section SubZero" , "Friday Night Butterflies", "m.A.A.d. World: Sideline Story" "OWU: Overly Warmed Up" "Kendrick Lamar Duckworth and Jermaine Lamarr Cole are Lamar(r)'s" .

[@davidapope3]

Cole x Kendrick gotta collab

[@PoosinP]

Already been Forbidden Fruit

[@shakeemrobinson30]

Gavin Lutali kendrick only did the second chorus

[@JBhab30]

Krit too..

[@BSCLU]

Pope David J. Cole also produced Kendrick Lamar's HiiiPOWER.

[@Classikh]

DJ Khaled -They Ready ft. Big K.R.I.T, J. Cole & Kendrick Lamar

[@janc.3241]

I enjoy watching Cole talk man. His vision, his passion is true. Real hip hop, that's what is all about.

[@basiabowens]

Great interview 👏🏽👏🏽

[@anitabrown8442]

this what i call hip-hop!!!!

[@marcusfresko99]

Big Sean lit 🔥🔥🔥🔥🔥

[@speedy-db7ci]

Marcus Johnson nah

[@TheHolyFlipsterTHF]

There is so much to take from this.. I wish the interview had been longer!

[@kingrogdagod8732]

You the truth sway thanks for getting at the best rapper today and so on. Cold world for life! Much luv