Jaguar: The Billion Dollar Company Thats Miserably Failing

[@AdoptedHistory]

I dare you to share this with your Jaguar loving grandpa 😮

[@BoSSLeVeLs]

Oi im not a Grandpa lol I will never buy a EV I will keep my f type v8 550bhp kitten MEOW 😂 Nice vid by the way ✌

[@AdoptedHistory]

@@BoSSLeVeLs 😂😂😂 love this comment for so many reasons. Thanks Boss! Keep enjoying the hell out of that f type 💯 🔥

[@BoSSLeVeLs]

@@AdoptedHistory Actually i lied ill take a McMURTY EV lol

[@ausernameidk]

As someone whose jaguar loving grandpa got him into cars, he agrees jaguar is dying. He’s happy with his XJ6 and 2 XJR-S’s.

[@jamescartier8728]

My Jaguar loving grandpa had a V12 XJS and vintage XJ. He would not have bought these cars, and that's the problem. Their brand identity was retro and they threw that in the garbage so they could do what BMW did but worse.

[@mrg-ghx8052]

Jaguar abandoned their customer base, abandoned their market position, wanted to be cool and funky, pissed on their heritage, had a wet dream about being a volume premium manufacturer like BMW, Merc, Audi, failed, had another wet dream about beating Tesla, failed, and now Jaguar with no sports car and no limo is technically dead

[@AdoptedHistory]

True. Would be the comeback of a lifetime if they figured things out.. hard to say tho

[@mrg-ghx8052]

@@AdoptedHistory they will pretend the last 20 years never happened, double down on the strategy that bought them to this place, continue ignoring the market and try to reposition Jaguar above the mainstream volume manufacturers they failed to run with and above Tesla with a soulless EV, all at a price point back just underneath Bentley. I say good look with that!

[@praneethjayasimha5943]

@@mrg-ghx8052 souless ev? good luck with the ICE ban. Jaguar formula e car won 2 years in a row. Jaguar is going to make a great comeback just like defender.

[@mrg-ghx8052]

@@praneethjayasimha5943 🤣🤣🤣 you again, my replies were censored last time I tried to debate with you 🤣🤣🤣 Yes, IMO EVs are soulless, and I am not pro government or paid by the government like yourself. The UK, even the EU are very small markets, so JLRs strategy to let the any government overreach dictate their future is very foolish. Jaguar was doing very well until it became over ambitious and infected by globalism/ists. Jaguar always wanted to be like Audi, BMW, Mercedes, they should take note and wind back their foolish EV only plan.

[@mrg-ghx8052]

@@praneethjayasimha5943 do you own an I Pace?

[@kiphenrie2291]

I love my F-Type. Best car ever. Sad that Jag cant seem to get it together.

[@AdoptedHistory]

they're beautiful cars imo - hopefully the brand pulls through

[@meenboli]

They're not failing...

[@alexbeutler65]

F Type, V8, AWD, 2016 with 2017 Facelift, thats the deal, 55k, I love it and enjoy it every day, but Tara killed the brand

[@lynnebarkas6906]

Going full EV no ice engines is a big mistake for any car manufacturer. They will come to regret if.

[@AdoptedHistory]

I blame elon

[@Knightmare919]

@@AdoptedHistorywhy elon he did no do anything wrong?

[@AdoptedHistory]

@@Knightmare919 just a joke lol

[@FoggyPigeon]

Jaguar were the masters of the concept car back in the 90s and 00s. They made gorgeous and interesting concepts like the XK-180, XK-RR, and the R saloons, but never actually put any of them into production. They stuck with boring X-types and such instead. Then, they fully committed to diesel just as the whole industry was moving away from it because everyone had realised it wasn't the saviour it had been made out to be. Now they are committing fully to electric, even though the whole industry is now questioning whether it is the saviour it has been made out to be. I have always loved Jaguar, but it seems as though, at times, they don't actually want to succeed as a company.

[@AdoptedHistory]

im with you - its hard to watch from the sidelines the downfall. hopefully they can turn things around

[@seanthegekko7415]

Yea the R coupe concept was great.

[@AdoptedHistory]

@@seanthegekko7415 I second this

[@fritsb8788]

The thing that's sticking to me is that they currently don't offer a XJ..... I hope they make a comeback with a superXJ Bentley killer.....🤔

[@AdoptedHistory]

It was just such an expensive model. Low ROI for them but yeah, I hope to see a turn around with them too

[@praneethjayasimha5943]

Nobody is buying saloons and sedans these days

[@Electronica27]

Bentley is already dying. They be reporting poor sales figures bc rich people want to blend in with the commonfolk.

[@snapdragogon69]

@@Electronica27 Bentley is just Audi A8 and Q7 with a layer of opulence and price tag to match. Jaguar cannot do that unless it shares platform with another marque. I suspect it will partner with a Chinese EV maker.

[@natelove187]

@@Electronica27 Bentley are ugly cars. The Jaguar XJ 2009 is way better

[@Jag-leaper]

A jag is NOT for everyone and NEVER has been...it caters to a certain type of person alone ....THEY DONT NEED volume .....never have..... and have survived this long ,if they die....it will be a dignified death as much as when it lived.... I AND OTHER JAG DRIVERS 💕 LOVE THE EXCLUSIVITY than the UBIQUITOUS Merc,Beemer and whatever else ..long live the leaper 🐆

[@AdoptedHistory]

LONG LIVE THE JAG

[@mrpmj00]

@@AdoptedHistory until parts run out

[@daviddodds935]

Love them . on to my 5th one & never had a issue. German propaganda, jealousy

[@johnbryson2479]

My local Jag/LR dealer could not cope with the service demands. Just a terrible situation. They make some lovely products, but, the quality failures simply do not end. Hard to believe folks are still snapping. up Range Rovers.

[@AdoptedHistory]

Backed up service departments because the products kept failing.. yeah that’s a very bad situation 🫠

[@faheemabbas3965]

You can only ever be so unreliable for so long.

[@Wasabi9111]

I was at a jag/LR dealer recently. They had a beautiful, all glass enclosed balcony over looking a huge, meticulous service bay were you could observe the cars being serviced. What caught my eye was what looked like a relative new car was completely disassembled with parts laid out everywhere. It was fascinating to look at, but how could a relatively new car need so much work?

[@ronch550]

Jaguar's heydays are gone. Everyone gets their days of glory but it doesn't last forever.

[@yammt3148]

It's sad, really. I would just unite with Cosworth, give the whole Jaguar board an enema, hire the best engineers and artists, and then go make Bentley and Aston Martin angry with some amazing and progressive cars.

[@AdoptedHistory]

“Go make B and AM angry” 😂😂 Yeah I’m all for it. They need need an overhaul on all fronts

[@drewski5150]

F-Type is one of the most beautiful cars ever designed, certainly the most beautiful modern British car (sorry, Aston Martin). To see them let a legend die like that reeks of a brand that has lost its passion, heritage, and purpose.

[@AdoptedHistory]

love this man.. i feel the same, F-Type (even its name) has always been so sick to me. If i could i would fly to the UK just to see more of them haha

[@pdfg789]

And now they have eliminated their famous logo and made a weird ad. Maybe they have just lost the only thing they had left, their identity

[@AdoptedHistory]

It’s so bad.. it looks like a 6 year drew the font. Killing their fan base 😩

[@AnnabelleDaisy-m5l]

Wow! Really exciting to see your growth from this video compared to your first. Looking forward to seeing what you come up with next. Much love from Fairbanks, Alaska - United States of America

[@AdoptedHistory]

Thank you!! Glad you enjoyed it :)

[@Rmzkm007]

I hope the company manages to stay around. Jaguars are known for being elegant and sexy cars, and given the long history of the brand, it would be a shame to see it go under.

[@AdoptedHistory]

I agree!

[@evanquezada4383]

Feels really professional, would like longer form content

[@AdoptedHistory]

Appreciate it!

[@mrpmj00]

Yep, in 2017 I bought a new Corvette C7 with stickshift over a Jaguar F-Type. Corvette has the Apple Carplay, flat bottom steering wheel, stickshift, targa top, more dealerships for convenient service (and cheaper too), exotic carbon fiber hood/roof and composite everywhere not a single steel body panel, aluminum frame, motorized hidden console, #1 at cornering 1.23g, #1 at braking (90 ft from 60-0). After 7 yers so far with the Corvette, turned out it's way more reliable than my Toyotas, and is the #1 at holding its value (depreiates the least) (Porsche 911 is #2 at holding its value). There's so much aftermarket parts to upgrade the Corvette's interior to look like the Jaguar's interior. In 2019 I do like my test drive with the Jaguar electric SUV, I still think it drove and looked way better than the Tesla Model 3 that I test drove.

[@AdoptedHistory]

good stuff man 🔥

[@adambritain5774]

Nice to see 9600 HP get a moment at the end there. Fairly sure 99% of people who buy a modern ‘Jaguar’ will have no idea what the registration number references or it’s significance.

[@boomerang1125]

Jaguar has always had a reputation as being a high maintenance, frequent need of repair, overly expensive car. Especially when compared to its German rivals. The old joke, "You always need two Jaguars so you have something to drive while the other one is in the shop". Their dealership network in the US isn't in the same class as their German competitors. There are less of them and they usually have no more class than a Chevy or a Ford dealership. Compare that to taking in your Porsche or BMW to get serviced. They "kill you" with kindness and competence whereas Jag dealers are merely "transactional" at best and irritatingly dim-witted at worst. When one is thinking "luxury", they're also thinking "for the money" what if? Those customers always then drift to the usual German marques. Italian cars have the same problem. Alfa Romeo, Fiat, Maserati... are you kidding?

[@marciamartins2447]

Change the PH in Alfa

[@stringer-ik1pc]

Only when they go to America, where their mechanics have neither the knowhow or sophistication to look after them.

[@jagvette1]

I assume you have never owned a Jaguar I have owned them since the early 80s and never had any problems

[@boomerang1125]

@@jagvette1 I stand by every word I wrote. No, I never bought a Jag for the reasons I've stated. That being said, my 1st cousin had a beautiful 1949 XK120 he kept 'for life'. He passed away a few years ago and his son sold it. There was always 'something that needed fixing or upgrading on it. But, it was beautiful. E-Types were notorious for their poor Lucas electric systems. I know a guy (who's retired now) who owned a car dealership. He had the Jaguar line in the 1950's. When he received his 1st "XKE" (as it was called in the US), it had so many electrical problems, he sent it back to England and stopped carrying the line. I love old English sports cars. I have a 1969 Triumph TR6 and a 1973 MGB roadster. They both look like they did when new and in the showroom of a dealership. Every year, you know you're going to have to spent "X" amount of money on them because those cars are over 50 years old and the mechanicals were designed in the late 1950's and early 1960's. But I love them both and there's nothing that compares to them when driving in the countryside on a sunny summer day. Like boat owners say, "it's a hole in the water where all my money goes". Same for old British cars. Over the years, for daily drivers, I've owned BMW's, Porsche's, a Saab and a Mercedes once and 2 Volvo's. The Mercedes and both Volvo's were "money pits". The BMW's and Porsche's were perfect. The Saab was also excellent (albeit it was still Swedish owned when I bought it new in 1985. It wasn't the GM Saab of the 1990's).

[@INFORVER_UNI]

JAGUAR XJ started my love of cars . I wouldn't have been a car guy otherwise. Sad to see them go all electric. I'm now dreaming of VOLVO XC60 instead.

[@AdoptedHistory]

Yeah was a beast of a car, had a solid run 💯

[@ThirdStonefromtheSun]

I've gone from an XC60 to an F Pace, like the F Pace a lot more. Not that the XC60 is a bad car.

[@jaromor8808]

from XJ to XC60? that sounds like the first half of a route to VW Routan

[@lloydferraro1012]

I have owned a Jaguar since my 1971 E-Type through my current XKR and XJL. However, I will never buy or drive an EV so this is very sad news for me personally and I feel the last nail in the coffin for Jaguar. R.I.P.

[@RobotnixDaron]

Tata motors ruined it

[@AdoptedHistory]

hoping they can pivot and revitalize

[@garydavis1528]

Not helped by Land Rovet paying no attention to it in real terms of new cars and resources, always treated as the poor inferior sister to be ignored virtually.

[@naughtyUphillboy]

NO

[@S-u-p-a]

No Tata saved them. Watch this space. They have deep pockets. The British clown engineers fecked the jaguar up with the ingenium engine.

[@karthikbalemoole]

Tata only helps in financing them and not interfering with their production

[@kaushikganesh6216]

I love my ftype and think it looks and sounds way better than my 911 i had before it. Its just sad they cant do something better when the same company (landrover) with the same reliable parts are killing it.

[@AdoptedHistory]

Dude the f-type is a beautiful car in my opinion. You’re lucky to own one

[@kaushikganesh6216]

@AdoptedHistory thanks bro 🙏🏻

[@Millmiglia001]

Ian Callum who designed the XF left many other design sketches when he departed Jaguar after 20 years in 2019. When Tata bought jaguar they didn't take his advice and put out a completely new model on the market every 5/6 years. He had designs for them to use but they point blank refuse. The engines and drive trains that they had could/would have been updated, but, Tata had very limited long term planning - and their now paying the orice for it. I hope that the EV move goes well - but, once again they've misread the market and its needs!!. As several car design experts have stated - "This is what happens when a niche car company is bought by an industrialist - stagnation"!!!.

[@Bamboozledbonobo]

My F Type is the best car ive ever owned. Jaguar needs to take note of aston martins recent moves and start putting out cars people actually want. Going fully electric will completely destroy the brand.

[@AdoptedHistory]

That’s what I’m saying bamboozled - they need to get on their a game

[@automobilistic]

I happened to work at Jaguar for a time while Bollore was CEO. I met him once. I think you've mis-understood the company's problem. They were doing badly beforehand. They've been doing badly for years. Jaguar doesn't offer a small line-up to "make more money", they offer a small line-up because they have no money to develop new products. This is equally true of the engines. Nobody is happy about the state of Jaguar, but its already being subsidised by the success of Land Rover, and so naturally JLR's desire is to invest in the profitable LR side, at the expense of the loss making Jag side. Jaguar's EV revolution is a response to the problem, not the cause. Its the much needed investment the marque needs in order to have any chance of surviving. Whether it will work remains to be seen, but the company didn't stop making big-engine super saloons and V12 coupes because those products made a lot of money... Side note: you forgot about the XE (though to be fair, pretty much everyone does)

[@AdoptedHistory]

Thanks for the insight man I appreciate the comment!

[@Qwertycritical]

As an owner of a XF-R Sport I would say its not a bad car and a comfortable place to be. I could be nick picky about small items, but overall its never let me down, the build quality is okay and hasn't cost me loads to run. I think Jags get a lot of untrue biased press. Having said that the problems at Jaguar are to do with problems at the executive level because they haven't a clue. As soon as they want to build electric cars at stupid premium prices they destroy their home market. They are not and never been competition to the likes of hand made Bentley cars and Rolls Royce. It really isn't their base market and to try and enter this is beyond stupidity by the executives. No wonder the Chief Exec only lasted a few years with his zany ridiculous ideas creating real damage to Jaguar. They're expensive like the German brands to a degree, but not unobtainable for the majority. In the past if you really really wanted a Jag you would eventually get one at some point in life. That's the customer base they should concentrate on.

[@AdoptedHistory]

I like this. Im glad your XF-R Sport is still killing it! If it aint broke, don't fix it as my dad always said haha

[@ioancalin9492]

Massive improvement on your previous videos. This channel should go much higher! Liked, subscribed and bell. Keep it up!

[@AdoptedHistory]

Ah thank you so much for this comment!!! 💯

[@exeuropean]

I adored my Etype. Best car ever.

[@AdoptedHistory]

classy looking car 🔥

[@lestersmyth692]

Some really great deals on F-Pace currently while stocks last, going completely electric will destroy what is left of a once great brand - few people want EVs.

[@AdoptedHistory]

sad times lol

[@a673pw]

I have a 2021 f-pace SVR… sad that so many people are sleeping on this car. driven cayenne turbo gts, bmw’s, etc… this thing is a fire breathing beast. never heard a stock engine/exhaust sound this alive. the way to keep these thing from having issues, is to ignore their ridiculous 20k mile service intervals and take it to a smaller local shop for oil changes every 5k-10k miles. also replace belts and spark plugs, and basically everything else before the recommended time. local specialty shops also charge half the price for most of these services. so just one or two oil changes in between the free scheduled maintenance from jag and you car should stay on the road for a long time. also, in terms of reliability, no luxury car is without its problems and high repair costs. i’ve been driving modern jags for 8 years with no issues. yet my brand new 2015 toyota camry needed a $5k transition replacement 6 months into ownership. shit happens, and life’s too short to drive boring cars.

[@AdoptedHistory]

niiiiice you must take good care of her 🔥 "life's too short to drive boring cars", well said

[@shehansaverimuttu2049]

Man i loved Jags back in the day, seeing them all over. Now i harldy see any. Sad downfall.

[@AdoptedHistory]

here in the states, they're very uncommon as well

[@PocoToro]

Jaguar's best known for straight 6 and V 12. With out them it's just a car, nothing special.

[@AdoptedHistory]

Which sucks bc I actually like their cars from the 2000s. Times have def changed

[@unkindled6410]

Their V6s and V8s were so bad? Weird how the early F types i heard good things from back in the day.

[@davidmorgan3328]

I 1st got the XFR V8 Supercharger (2014) with the 8 speed gearbox and just loved it. Then got the 2021 (new facelift) F-Pace SVR 405kw and just love that too. Looking at placing an order on the last of the F-Pace SVR 423kw as I know this is the end of me buying Jaguar as cant get my head around the EV vehicles. I personally think it’s a stupid thing going all EV and could mark the end of a great icon 😢

[@AdoptedHistory]

yeah man i feel it, the EV craze has taken over. I do miss the old jaguar personally

[@meenboli]

Funny this - because JLR turned over £29 billion last year and made £2½ billion profit. And £4 billion in the bank. Is that failing? Wish I was failing like that...

[@shadeburst]

Would have been 5 billion profit but Jaguar dragged them down.

[@DioTheGreatOne]

Land Rover sells like hotcakes. Jaguar is indeed falling.

[@Bader1940]

Jaguar is not LR. I am on my fifth and final (petrol) Jag now. Sad, but they are dead now.

[@HerbertMuller-ek5iu]

Great video, impressive for the size of the channel. I subscribed 👍

[@AdoptedHistory]

Thank you Herbert! Glad you enjoyed the video

[@mbradea]

Heh true. Same!

[@MarkNelson-q5m]

In my 30s I had the privilege of owning a 1986 Series 3 XJ6 sedan. When not in the shop for repair it was a lovely thing to drive with a ride the Germans could not match. It certainly was not as technologically advanced as the German cars but had a certain penache that the did not. Now I'm in my 60s and can only dream that Jaguar could find a way back to those halcyon days.

[@AdoptedHistory]

Love this comment. Thanks for watching, and I hear ya man. I hope they can turn things around too - I bet it was awesome owning that XJ6 back then

[@Aussiemarco]

@user-kg4lq4ll3q Hey!! We’re twins!! In 1996, when I was 36, I owned a 1986 XJ6 Sovereign, in cranberry with ivory leather interior. Sitting in it was like sitting in a gentleman’s club! I drove it 1,000 kms from Sydney to Surfer’s Paradise, and every Jag I passed, the driver waved to me. It was like being in a secret society. I stayed in backpacks hostels all the way up the coast, and it looked eccentric parked in the hostel carpark 😂😂 I was obviously lucky to have a great car, no repairs needed in the year I owned it, only servicing.

[@MarkNelson-q5m]

@@Aussiemarco Wow, that's great. Mine was blue with ivory leather, I can still smell it. Wish I could say I had no problems during my 2.5 years of ownership. My problems were mostly electric, power windows, dash illumination and radio. Also replaced the wiper motor, AC condenser and had the tranny completely reworked.

[@DHW256]

In the 2000s, I had a conversation with Ian Callum about mimicking what Cadillac did in the late 1920s to thrive, which was by offering V8's, V12's, and V16's that all looked similar if not identical, so entry-level buyers could attain the same look without the high price. Regrettably, Jaguar forgot to make the entry--level cars (e.g., F-Type with the Ingenium 4-cyl) truly affordable. Our ambitious handlers, in the name of the greatest contextual fraud of our time ("climate change"), pretty much told car manufacturers, "Transition to EVs or die." Now we're all being manipulated by content regulations and attached compliance incentives/disincentives. The car manufacturers should have said, "Mmmm, no thanks, we'll take our chances building what the public wants and to hell with the fraud." The fact Jaguar has over priced its vehicles, particularly the F-type, also plays into the make's failures.

[@oldmeetsnew27]

It's always the management that ruins a brand. I won't be buying a four-cylinder XF or an electric one. I might as well drive a Volvo.

[@Hali88]

Jaguar isn't a company by itself, it's part of JLR and JLR is doing just fine.

[@bigmacdaddy1234]

Umm, everyone already knows this. We are talking about the marquee Jaguar, not JLR.

[@AdoptedHistory]

what macdaddy said 🫡

[@ashleyvmoore]

They went all electric and they will die on that hill

[@AdoptedHistory]

sure looks like it

[@strikejazz7861]

I had a 2017 Jag XE25. I loved it. I put 96,000 miles on it with zero issues. And it got almost 40MPG. It was perfect for me. I loved the looks, the size, and it's uniqueness. And when I sold it I got just $3,000 less than what I bought it for. I did buy it used 5 yrs earlier. However, when I heard they were going 100% electric while cutting so many models I assumed they got lost & stupid. So I am not surprised they are failing.

[@AdoptedHistory]

"I assumed they got lost and stupid" 🤣 🤣 thanks for that laugh this morning. You must have taken good care of that Jag, good stuff man 🔥

[@glennduncan6843]

British cars have always had a reputation for being unreliable. This was accepted with Jaguar as they were quirky at the same time, and then Ford took over and tried for mass market appeal. With Jag over the last 2 decades, designs became old and boring, and this then added to the reliability issue spells the end.

[@AdoptedHistory]

I saw a Jag in a British show on Netflix the other day (F Pace) because the main character uses it and I was like damn... nice to see they landed a little contract there with the show, but still they got up their A game for the long term

[@richardrichard9631]

I think this is a bit out of date. Jaguar stopped producing ice cars. Only the stock is being sold off. They lost sales as salons dont sell big anymore and suvs are king. If they produced suvs, that puts them directly in competition with Landrover. So they decided to go electric, stop chasing large sales (everyone only buys German), and sell luxury again.

[@markensleyR7475]

I was eager to purchase an XJL so badly. Unfortunately, I had to take my willingness to somewhere else cause they got rid of that model, which only leaves you with the option of just the XF that I don't like, and changing the whole brand to fully electric is absolutely a mess,I prefer gas models than electric vehicles

[@AdoptedHistory]

gas models are my preference as well. still on the fence about hybrid models, but yeah dude I totally get it - their selection portfolio at the moment makes it difficult to find what you'd want. thanks for watching!

[@eathan323]

That's an easy answer they are totally going in the wrong direction by going fully electric and reducing there range and most of all by selling only EVs instead of going with the core range of saloon and sports cars that's the bread and butter of there range They should be designing the best of the best of these models my prediction is they will go under pretty soon with the way they are going everyone is not rich and want affordable good quality products and sadly this is not the case

[@AdoptedHistory]

I mean you're not wrong

[@beamoth]

The F Pace in the US has 3 engine choices; 2 ltr 4 cylinder, 3 ltr 6 cylinder and a 5 ltr V8. And the platform is shared with the Range Rover Velar.

[@jdmkarello]

Need more subscribers, I’ll follow if you keep putting out bangers like this, but longer.

[@AdoptedHistory]

Glad you liked the video! I plan to make better content with each video. Thank you!

[@GeliosKH]

Sad story. I have an I-Pace, and it's very good. I hoped to see new stunning EV models in the future, but even I understand that switching to completely electric in 2025 is unreal and attempts to do so will ruin the company. You should have something to generate income while playing with concepts and new models.

[@AdoptedHistory]

very true! it'll be interesting to see how the move plays out (Im in the US so im really curious about how they'll do here)

[@Electronica27]

Tbh when i heard jaguar makes v8's by literally taking a v8 block and just deactivating 2 cylinders. Not even bothering to chop off the block for at least weight savings, i knew they were a damn lazy ass company. Even hyundai, a company still considered an upstart brand is willing to engineer rev noises onto their ev's so people would like then more.

[@AdoptedHistory]

Dude yes!! The Hyundai IONIQ 5N has this feature. It mimics the noise of a gas powered engine - MKBHD did a video on it with his autofocus channel it’s wild

[@YTChiefCritic]

You seem to be confusing yourself.

[@DioTheGreatOne]

Even Fiat has changed their minds on going EV only because their 500e city car has been a sales failure. Let me repeat: A small city car, literally the perfect car to be electric, has failed to sell in it's electric version. Now, if even a small electric car has failed so much that their manufacturer are scrambling to create an ICE version, imagine the disaster that it's going to be for a brand like Jaguar to go full EV-only. Get ready everyone, we're about to watch a company destroy itself in real time.

[@herculesrockefeller8969]

Now if we could just get rid of BMW…

[@Himsofinee]

If they make cars affordable for EVERYONE they’d see more sales.

[@johnobrien8398]

Jaguar are just another dying brand of a flooded car market where all the cars look the same

[@fattypark]

Jaguar have struggled for a good while now. Tata only really wanted for Range Rover, I believe. It wouldn't surprise me if the Jaguar name disappears altogether, it seems like they are running the brand down. The F-Type has been discontinued in the UK now too, so their line up is even smaller. Fewer people here buy saloons now, so they only have the E, F and I-Pace. I-Pace is electric only and led the way on introduction, but has been caught up with and surpassed now technologically. Think one of their biggest problems is that the Germans are simply too good. Jaguar can't keep up in technology terms, and are outclassed in reliability, as you say. What is Jaguar's market now? Younger/middle aged people aren't enthralled by the brand. The Germans offer every combination of sportyness/luxury and performance that most people would want. If you want something particularly sharp to drive, you've got Lotus, Porsche, Alpine and so on. If you've got lots to spend, then Ferrari, Lamborghini and McLaren come into play. If you want high levels of luxury, Bentley and Rolls-Royce are there. If you don't want to spend too much, then even mainstream cars are decent today.

[@AdoptedHistory]

All things you mentioned I think are on point. Discontinued models. Competitors surpassed in almost every aspect. I was kind of saddened writing the script because I happen to like the brand haha it’s just not holding well anymore sadly. Thanks Park!

[@Robotron5000Deluxe]

Reliability has killed them as well. Buyers know to steer clear of Jaguars notorious 2.0 ingenium engines and thats the only engine they sell.

[@AdoptedHistory]

yep, sad thing all around no matter how you look at it

[@mohitpanwar8870]

I still love used jaguar. Amazing song and all. Just hate the brand for going all electric.

[@AdoptedHistory]

same 💯 brand just isn't the same as it once was

[@wzr1337]

Which report was a that one with the repair cost around 5:35? Any link?

[@Rapture77]

It’s British and poor management. Tata should have taken over the management after investing so much in the brand.

[@AdoptedHistory]

Yep, I mean it’s a lot of things. In any case, it’s gotten them to this point 😪

[@KTBLGaming]

The main reason is quality and Pricing Let's take the Jaguar F type, for example, the V8 5.0 goes for 130.000 for that money you can buy literally a Shelby a Hellcat an AMG GT and so many better cars the Jaguar F type 2.0 litter option is, in my opinion, a much worse option than a base model Ecoboost mustang, The so-called sedan looks meh and the engine options don't exactly scream buy me either, The SUV options are basically and ugly version land rover. I'm sure jag can come back with better cars they just need to ditch the ugly models they been making and do a little bit of effort to make a decent car.

[@rodneyrabel7527]

I do love jaguar and I love the F pace and that was a beautiful SUV. Biggest problem is they don’t connect to Apple CarPlay or to android play when it comes to reliability I’ve seen the reliability ratings from consumer reports and it’s terrible so is Land Rover another company? I love them would not buy one because of the reliability rating.

[@AdoptedHistory]

well said, yeah their reliability is bad on multiple fronts these days. can't have a good car company if reliability is bad..

[@ThirdStonefromtheSun]

My 2017 F Pace is reliable, but you're right over Apple Android Car play, they were slow on that one. That's dumb management I guess.

[@globanxiety]

TATA ruined it

[@alangordon8171]

Jaguar is completely rebooting their product lineup, going 'back' to lower volume and higher price. Aston Martin will be a better comparison vs the likes of Audi and BMW. Come back here after they've done that and then be the judge if they are failing or not.

[@thecarbeatedits]

jaguar actually saw a 39% in sales in the global market

[@YJK523]

Jlr utter garbage.

[@AdoptedHistory]

they've seen better times 😃

[@nupecarrera]

Jaguar did not become Jaguar making $250,000 plus cars for the .01% of the population. I just purchased a deeply depreciated F Type R. Good $80K car, but at $122K no way! They have given up. They should have kept the XK and XJ. They are the Converse of the auto world.

[@yasjehdoolaur7682]

I have been driving an E Pace for 2 years reaching 60000 km no issue with the car just the normal servicing, no engine, no shaft issue just the normal servicing every 13000 km. I had a 3series bmw the turbo broke up after 25000 km and all doorhandles went sticky after 30000 km.

[@chaospxl_]

its funny, that the thing that jaguar tried to abandon, the classic styling and whatnot, is what draws the teens of today (myself included) to them right now. they should've made the XJ again. massive mistake not to do so.

[@AdoptedHistory]

Man the XJ was nice 🔥

[@thewaywardgrape3838]

If you're thinking of a Jaguar as your next car, remeber the company has many models that are EOL - not something you want to be buying into!

[@KRawatXP2003]

Can Tata pressure discipline them into good luxury brand again? Maybe with monetary pressure?

[@AdoptedHistory]

hard to say

[@lgempet2869]

Such a shame b/c Jaguar makes some of the most beautifully designed cars on the market! SO much potential there if they would simply focus on engine quality, longevity, & dependability as part of that overall package.

[@AdoptedHistory]

design wise, I think of a few of their actually aren't that bad!

[@jeffmclaird6597]

Dealer experience in the US was dire - i went in to buy an f pace with cash in hand. The dealer didn't have what i wanted in stock. Said he'd get back to me on delivery dates. Thatvwas the last i heard from him. After 2 weeks nothing. So instead my wife got her choice and we brought a t8 xc90 volvo instead.

[@AdoptedHistory]

they need to train their staff better on the store front side it sounds like

[@mentonish]

The brother of BOLLORE is a french entrepreneur who started to sell electric cars in france, but not with a lot of success. The first electric jaguar was not very advanced on the limited mileage, and the need to charge.

[@AdoptedHistory]

loll 0 for 2

[@DjStep_thee_Don]

Problem with jaguar is carrying all the "range Rover" problems without "range Rover" disability

[@CipherSol]

Hey @AdoptedHistory, I suggest you make some shorts and try getting atleast 20 - 10 k views, so ur channel will get more audience, then continue with longform content.

[@sul8849]

Everyone knows why Jag has gone down hill. Jaaags are made for villains. No villian drives an EV 😂

[@AdoptedHistory]

😈👀

[@ThirdStonefromtheSun]

Great Train Robbers used a Mark 2

[@AndrewL31413]

Why did they go fully electric?

[@AdoptedHistory]

in their minds, better future business decision

[@TheStobb50]

It’s true Jaguar are in the doldrums, but they are in a period of transitional faze fading out old models and new models are coming looking forward not back. As for the lineup, it is actually Jaguar Land Rover not two. separate companies. Between them, still not a bad lineup

[@MrKeanu1977]

Get a well looked after classic or future classic XJ x350, keep it mint and enjoy it forever….

[@MikeKisil]

Ice or electric if you don't have rock solid dependability in all model's down the rabbit hole as we see now and in future if there is one.people with money and influence are a lot move savvy where their money sits.

[@PeterElliottHughes]

Jaguar is returning with a new level of product to rival Bently - you wait and see....

[@AdoptedHistory]

We stay waiting ⏳⌛️

[@YTChiefCritic]

Bentley?? Those aren't really Bentleys - just expensive VWs.

[@PERF5]

@@YTChiefCriticthe Continental GT is like a Panamera (it is based on it) with a posh exterior and industry leading interior.

[@AndrewL31413]

Not with all electric.

[@douglasboswell5737]

Really

[@Aussiemarco]

You missed out an important part of Jag’s story; the reliability plummeted in the 1970’s due to being owned by BMC and years of industrial action. Their reputation for extreme unreliability recovered a bit when Ford bought them, but with Tata it’s plummeting again. Add to that, their cars don’t look like a “Jaguar” anymore. Just a very posh cousin of a Range Rover.

[@petermyers5793]

Jaguar made the E Type and Jaguar made the Mark 2 and XJ. THAT was Jaguar. If what they’re going to produce doesn’t EXACTLY have the same genetics from those, then Jaguar CAN’T exist.

[@efradiesel]

Until Ford left the boat, with a little bit of cherry peaking, you could fine amazing machines in the line up. The 4.2 V8 Supercharged engine is just a masterpiece, even in reliability, and some designs were really iconic. I have a 2007 XKR Convertible and a 2007 XJR, and they feel really special compared to the most mainstream premium brands equivalents, despite being more simple in conception and having worse technology in some areas. I would never prefer a 6 series convertible over my XKR, or a 7 series over my XJR. On top of that, my Xjr has 496.000km on the clock, and it performs almost as new.

[@AdoptedHistory]

I liked the superchargers

[@kevinhabener1279]

I thought the F-Type was gone now and it's currently down to its SUV only. Sad. The #1 reason I can think of why the F-Type has been selling SO poorly is that it's SO doggone expensive to buy, even used, and no manual transmission offered except for a VERY short time on base F-Types only. Then it's down to 2.0L Turbo 4 cylinder only, which nobody really cares about. And now it's still making a decision to go fully electric which would be the biggest financial suicide as it is for GM and many others. And GM is leaning that totally backing away as even Teslas are declining in sales drastically; Tesla may even go bankrupt. I've loved Jaguar for what it once was way back when it started its E-Type and years prior & again in the early 2000s. In 2000, I was 28 years old and dreamed of having a high performance genuine Jaguar sports car specially built for me for no more than half price of buying a Ferrari, or Maserati or Aston Martin and would be able to run right with them. And aluminum parts used and even some GM parts used if Ford parts were needed to be used for anything. I thought, that would've been a complete "knockout". But very sadly, I don't believe that the company is even gonna stand a chance of surviving much longer. So now I just look forward to the possibility of Pontiac coming back with a Trans Am if that actually happens. GM obviously ain't no saint and is facing bankruptcy just like Ford & most all others. But at least it's learning to get away from EVs, knowing that trying to make more EVs would be its #1 financial suicide.

[@AdoptedHistory]

Dude, always nice having a jag fan comment on this video. I share your passion for them, I never owned one or seeing any really here in the states but I appreciate the brand. But yeah.. they’re pretty removed from what they once were like you said. Thanks for the comment Kevin!! Appreciate the input

[@kevinhabener1279]

Thanks for the reply. Yeah I'm kind of just being realistic more than anything else. If the F-Type really hasn't gone away yet but is on its way out due to lack of adequate sales, well I have reason to believe that too many things that could attract buyers towards the F-Type are gone while the price appear to remain up there and not enough dealerships customer oriented enough to let them go at some kind of a discount below MSRP or something like that. So therefore the competition such as BMW, Audi, and all them continously blow Jaguar off the map for sales and make cars known to bankrupt owners once the miles are put on and the warranties expire. And countless car mechanics won't recommend any of those cars any more than Jags. I seriously wonder if I really am such a minority among Jaguar enthusiasts for wanting to see more products of its heretic and not just stuff to nothing but get someone from Point A to Point B with just extra luxury like, say, Cadillac?

[@iamthelaw69]

People keep associating Jags as being unreliable, which is odd because it's the furthest thing from the truth about modern Jags, which are just as reliable as the German peers. If you want to talk about unreliable, look at LR...they're less reliable than a weather forecast during the apocalypse, and people still buy them in droves. Then they never follow through on their direction, changing it every 2-3 years, which is super short in automotive terms. Changing direction like that is EXPENSIVE. Only thing they did right in the last decade is modernizing and trying something different, but they never stopped "trying something different."

[@AdoptedHistory]

LESS RELIABLE THAN A WEATHER FORCAST DURING THE APOCALYPSE lmaoooooo

[@lancefron1]

I didn't need the history lesson. I needed to be told: management decided to be fully electric by 2025. Meaning they have to introduce all new cars. Production lines have to be repurposed, meaning they effectively don't have any product to sell.

[@AdoptedHistory]

lmao

[@beemer1111]

Jaguar needs to immediately cease all production. Re tool for one model and one model only. Re manufacture the vintage XKE, with a slightly updated drive train, and barely meet safety and crash test guidelines. Stay as close as possible to the original design, with this one model. It would save the brand.

[@bernie2108]

Jaags decline started way back in 1988. Two new sovereigns delivered one passenger door different colour & missing twin coach line. 13 months chrome rusting ( O O Warrantee). Paint peeling, Sold both bought Nissan 3lt wow what a car.

[@stringer-ik1pc]

😂😂😂 you must be American

[@christheswiss390]

The main reason Jaguar's days are severely numbered: a complete lack of innovation. Jaguar models languish virtually unchanged for YEARS in the showroomswhile the more agile competition moves forward inch by inch, year by year, constantly innovating at every level. But the rich indian Jaguar owner must deal with paying for his private jets, yachts and other status symbols, so he can't re-invest the funds into improving cars. Oh well, I guess life is fair after all! 🤣🤣

[@robertgranafei2781]

As a long time Jaguar owner, my impression is the new cars look cheap. The paint work is flat and the chrome pieces look tinny . Jaguar stood for quality and luxury but today's offerings make a Ford look good.

[@AdoptedHistory]

you know if your car makes a Ford look good, something is off

[@adrianmonk4440]

Listening to the Government was a mistske. (1) We had to save the planet BEFORE FULL INFRASTRUCTURE WAS WORKED OUT & DEPLOYED. And before most bugs were worked out (Range). (2) Respective goverments wanted their domestic industry to master this new, supposedly profitable technology; however, IT WAS TOO MUCH PAIN FOR NOT ENOUGH GAIN.

[@AdoptedHistory]

thanks for these comments hahahah

[@Gyfjkk]

Fully electric is a huge mistake

[@AdoptedHistory]

gasoline > ev

[@Kittynuckles-qe2rc]

After the original xke jag sales have been in a slump ever since

[@taiwanstillisntacountry]

Tata owned

[@shawneal1]

Also their build quality is not the best - lots of issues

[@AdoptedHistory]

Definitely, lots of issues which means more money out of pocket for consumers. Not good

[@oldmeetsnew27]

My Jaguar dealer now offers US muscle cars, I wonder why?

[@AdoptedHistory]

haha definitely no secret why. in my state we don't see a whole lot of jag dealerships. very few and far between

[@EdwardKohler-qu5ij]

@@AdoptedHistory The same here in Germany.

[@MK-ly3gk]

I own a '18 XF, Great car and looks the part. No idea what went wrong in Jaguar HQ that they thought the customers would like Electric cars and modern futuristic looks. I-pace is the ugliest car in the newest lineup.

[@TX200AA]

They now have a new logo and typeface that looks as if it was designed just to look different and bears no relation to the old. The brand has destroyed itself.

[@AdoptedHistory]

I thought it was a joke when I saw it on twitter... theyre going woke and will now lose on even more customer base. not good

[@joshuacayea7810]

Lame engine offerings and commitment to going full EV means most of us enthusiasts have scratched Jaguar off the list. Which is a shame.

[@AdoptedHistory]

truly is a shame brother

[@Justin-cn9hq]

It doesn't help that they are moving their entire line to electric. I buy their cars for the 5.0L Supercharged SVR motors. The noise... the experience.

[@AdoptedHistory]

those superchargers were something else 🔥