James May watches his 10 favourite gin ads

[@bondmode]

here's hoping for the "10 worst ads" video

[@garrettsc]

wait, i thought this was literally that in reverse order ?

[@mcewb726]

​@@garrettsc there were hundreds of entries, these were the top 10

[@laura02665]

yes please

[@Thaisistercunny]

James doesn’t have a sense of style so it would make sense

[@ludecom-cz1wz]

Dude!yessss

[@justkomani]

7 should've been much much higher. Betsey deserved it.

[@Djuntas]

yep and 2nd won. For sure all were fun but production values are more addlike. If the 2nd one ran on youtube Id belive it.

[@James_Willingham_III]

100%. This was amateur hour.

[@salitosh88]

as a graphic designer and working for brands with the slight love for shiny and clean served bererages, this particular advert from Betsey, i mean, this is absolutely the way to go, i would give this a 10/10. love it from the most heartwarming side of my heart. get in there love, danny!

[@stellar-f6l]

2:20 In my opinion the best one of all ads

[@leegriffin1584]

Indeed, even as Mr May notes it should be higher. Clever use of names, colours, sounds and the overall message. Well played Betsy.

[@matttheidiotboy8962]

Agreed.

[@airspeed_alive]

Agreed! It's so clean and classy!

[@aktapaz]

agreed!

[@karnadyjuan]

agree... +1

[@SidGolan]

Number 7 - Let the Gin do the talking, by Betsy should surely have been in the top 3. The entire ad is done by a professional with graphic design expertise and can be put on air immediately as a finished advert. Companies would pay decent money for an ad of that quality.

[@mcewb726]

He said the whole point was he didn't want anything too fancy and professional. That was the point, otherwise he'd have just paid to get one done

[@sianwarwick633]

Friend of Betsey

[@tinataylor9486]

Agreed! I came to say the same!

[@vyperii]

"James Gin Sumi-ma-sen..." absolutely must be on all of the ends of James's videos from now on!!!

[@sianwarwick633]

That was super clever

[@IamNotU]

James May is the only guy I can think of that can get me to WANT to watch 10 commercials back to back

[@medic1627]

😂😂

[@w00derice]

😂 all I got out of that was James Gin - American Mustard

[@jrd1982]

Number 7 would be in my top 3. Very commercial but well done to the winner at 1.

[@markgettemeyer1145]

A range of creative thought in these - 2 and 7 were winners for me.

[@sianwarwick633]

2 was about the Bartending, not the Gin

[@saijay8309]

Betsey's ad was definitely the best of them all. Surprised James put that so low to be honest. 2:20

[@Darkreign1]

Hello Betsey 🙋‍♂️ 😉

[@xnitropunkx]

Way too clinical

[@More_Row]

I think the rating was fair except having a song audition with «made with POwERDIrECtor» watermark so high.

[@Diepvries11]

No.

[@FuckFeminists]

Over-structured slideshow. Ben all the way!

[@agennt47]

7 or 2 are the best. But my opinion does not matter

[@PatG-yi1di]

Agreed!!! Imo they did great! Would like to see more advertising from them in the future.

[@paradoxofgodexisting]

"James gin for when a life is grim" isnt the best advertisment, but it is realistic one...

[@johngunn8999]

think maybe there might have been a slogan like that in days far gone by?

[@willmx85]

All it needs is a picture of the bottle of gin accompanied by James’s voice over “it’s gin, buy it.” I’ll except payment by phone 🙇‍♂️

[@legion28]

The ad in 7th was the best

[@mcewb726]

The Mystery box just arrived! Thanks so much James and Co, it was a blast!

[@JFinnerud]

"Let the Gin do the talking" is top tier!

[@gormondprecursor3525]

Great ads, the 2nd place one was my favourite.

[@janebrewer1545]

The 7th place was my favourite.

[@kitrcs]

2 and 7 can battle it out... 8 can be up there, maybe... 1 is superb, it's all in there, and animation is mint.

[@Rokudaimedono]

Definitely 2 and 7 for me. Don't really understand how 1 beat either of them...

[@rubberneckinc.8937]

Some of them are almost art. Good show folks & James.

[@splomotion]

I should've known better about that apostrophe, my mums an english teacher. Big ups to everyone who got higher than tenth place, the one in 2nd place was my favorite

[@JLPetter]

*mum's

[@medic1627]

Same, 2nd should have been 1st.

[@FuckFeminists]

You did specifically mention apostraphes...

[@theannoyinghistorian1812]

​@@JLPetter😂

[@alisterx8698]

The commercial ad with the guy drinking and driving with the fast credits at the end, seems like the type of commercial somebody would say “you have X amount of money to spend”, and they spend just a very little bit of it and keep the rest.

[@Jay-ql4gp]

Betsy's was excellent! And the third place one! And the second place one!

[@AlephSharp]

I think 7th place deserved at least 3rd, but other than that, fun vid

[@benwu7980]

These are a complete mind warp for me. I've spent 20+ years avoiding ads, but will watch all these. I'm subscribed ,I clicked Like, and I've commented. There is something wrong going on.

[@chrisb6839]

Mr May, enjoyed your choices. This is only my opinion and you did mention #7 should have been higher on the list. To me top 3. However at the least I would have made #5 the #7 pick and # 7 at the #5 spot. All 10 were really good and the creators should be very proud.

[@truecamvidea5881]

The List (with my preferences): 0:30 #10 Ginsploration in Parsnips * * * 0:55 #9 Gin It To Win It * * 1:41 #8 I Can't See a Gin * 2:20 #7 Let the Gin Do the Talking * * * 3:32 #6 An Extraordinary Gin For Ordinary People * * * 4:56 #5 When Life Is Grim, Try James Gin * 6:07 #4 The Impossible Debate * * * 7:38 #3 Labour Salvation * * 9:00 #2 The Bristish Bramble * * * 10:10 #1 Untitled * *

[@Isaac-qu3wl]

10 should have been wayyy higher

[@lydiajkdr]

The second last one was my favourite. I'll need to make that cocktail

[@danielgreaves5331]

Sorry James I think number 2 is perfect and on trend

[@coasternut3091]

I have to love #4 because of the use of The Planets

[@CivilDefenceFox]

Thanks for noticing the music :D

[@reubenkerr2497]

@@CivilDefenceFox hehe

[@hollywebb7511]

Number 7 should have won!

[@mudgetheexpendable]

I'd buy it based on Betsy's ad alone.

[@Cypeq]

James is the only person in history that kept my attention diruing 10 minute long ad segment

[@metafuel]

Well deserved winner. All of the entries were superb and very creative. Think I'll put my 54 year old mind to one myself. Can someone send me a bottle?

[@mcewb726]

Haha i recorded that jingle in bed one day and now its closing out a james may video! Excellent:)

[@MarcosCodas]

Well gutted for Betsey. They've got my vote.

[@johnperkins4611]

Like the fact that Hammond was on the list of tried and rejected ingredients in the winning ad!

[@josephsnogren5300]

"No apostrophe needed at all..." perfect.

[@jimburig7064]

Amazing creativity!

[@godchi1dvonsteuben770]

James... You got it. You nailed it and don't even realize it! ...Real people drink Gin. Real, real people drink James Gin. The gin of the people... real people, James Gin." It's genius.

[@ThePodcastPodcastOfficianato]

I was the first to arrive.

[@RA-em9re]

You're now officially special

[@HansDelbruck53]

Then you can be the first to exit. Goodbye.

[@mattsheets]

And as we would expect, you've done it properly

[@stussyhuff]

What a moby

[@kevinlock7637]

Well done James is so proud of you

[@MimicMayhem66]

Oh dang it, I cocked it up! I did all the things he said not to do, I liked, I shared, and I subscribed!

[@Kerithanos]

#6 and #4 are by far the best. "This gin is great for a drive" and "this gin will help you survive WWIII" are the kind of perfectly funny and memorable messages I want to see in an ad. I see a lot of comments praising other submissions that were absolutely unbearable, just like all real commercials on TV today. I can't possibly express how disgusted I am that apparently people actually LIKE that garbage. #7 is particularly offensive. #2 is equally irritating but at least I can objectively respect the professionalism of the production value, if not the "generic soulless consumerism" of the style.

[@sianwarwick633]

But those kind of phrases are pedestrian 🚶‍♀️🚶‍♂️

[@eloquentsarcasm]

I don't even like gin (whiskey is my preferred poison) but if I see James doing a video about it, I'll give it a watch. I can't think of another creator who I've watched make food in a bunker, rebuild a rotary telephone, run an electric train for miles, or get plastered with The Hamster playing chess. The only CLOSE competition is another British channel called Atomic Shrimp, Mike is truly a renaissance man who much like Captain Slow can make the most mundane activities utterly fascinating.

[@doctorpatient519]

how does James -- a distinguished Apostrophian -- miss the improper absence of same in the dark nuclear-themed submission at 6:58? "... at the consumers risk ..." should clearly be "... at the consumer's risk ..." wonderful collection, wonderfully presented thanks for posting

[@baoboumusic]

Betsey has my vote. Go #7! 2:20. Yes, it's a bit long, but really well made and not cringe. James, work with them to turn it into a final product you can distribute!

[@liviubita4238]

James should put in the "Don't subscribe, don't share and don't comment" at the beginning of the video, because i cannot help myself and do those things automatically when i see our man on planet Earth. Cheers!

[@dtyn]

I like #2 best. It made me want a drink badly.

[@Phaevryn]

About the same level as the boys making car adverts.

[@lampertl]

Can’t say I can bring myself to purchase your gin after ranking the video from Betsey 7th 😅

[@SunriseTheEwe]

I love James but it also seemed clear he didn’t rank it at all. He made several comments about ranks that were too low or too high so I assume his ‘team’ did the rankings and he just watched.

[@lampertl]

@@SunriseTheEwe I agree and was joking in spirit of the channel :)

[@nodevil13livedon]

#7 and #1 are the best 10:18 Why did I burst out laughing when I saw Richard's name on the list 😂

[@TheRealAko]

Commiserations to Betsey, should have won some Gin by a mile.

[@tommikoivula]

Yup. The sumimasen jingle is still the boss.

[@apunktspunktkpunkt4271]

02:22 - In my humble op., Betsey's best, beat's all the rest. 🥁💥👏😉 10:10 - 🥈Second place, hands down. Def. the funny one. (The suggestions of the testing phase: 😁😆😂🤣) 09:00 - 🏆Noble third place: The cocktaily one...👍🏽Short, sharp, classy.

[@kevinmaina3657]

Betseii's ad was fantastic

[@tom314]

Just because you like pedantry but "literally laughed myself inside out" literally, LITERALLY!!!

[@CaptHollister]

#2 was #1.

[@tbtunes_]

10:18 "Richard Hammond" 😭

[@DMG020]

yes please make that the ending chime

[@wasimserju2639]

The Last ad sounds like a voiceover from BMO and even looks like something that BMO would do for an ad from Adventure Time. 😂

[@DannerPlace]

All were so good!

[@RedVienna1]

I really like the number 1 🤩, I can see why it was chosen by James

[@Darkreign1]

When he did his 4 second countdown for one of the adverts, he pressed play and am advert started on my phone 😂

[@drumstick74]

_Cheers, James!_

[@tobyskerman4775]

‘Hello drinkers’ James you are truly a beacon of mirth in these dark days

[@Kaltagstar96]

I have to agree with others in that number 7 should have (at least) been in the top 3, I would've personally put that as the winner of the whole thing.

[@raymond7880]

Winner: Betsey No.7 all day long.

[@jolujo5842]

👍James Gin sung to Green sleeves has my vote 😄❤️👍

[@gilbertspader7974]

I had a novel idea for a commercial but an irate customer ruptured my --

[@godlesssss]

James May Gin, 2 cups gin one egg. Two days later, rubber egg. The human brain, add 2 cups gin, wreck car. JQ

[@aronpro2065]

Will you do something with Oz Clarke again?

[@bedfordshiremodeller4491]

No he won,t as he/Oz hdda falling out i think

[@mcewb726]

​@bedfordshiremodeller4491 source? I don't think they did

[@bedfordshiremodeller4491]

@@mcewb726 Oh

[@glynwelshkarelian3489]

A joyous 10 films, all of them great in different ways, but Nitch's(?) 'Untitled' was not only a deserved winner, but the only one I have watched 3 times so far, and the only one that makes me think I need to buy James Gin! It not only channels John Ryan's early live action Captain Pugwash, but it made me laugh (but not out loud, that would be unseemly). The only possible improvement might be to get Richard Hammond to do the commentary. He is mentioned as a rejected flavour, but I'm sure a few bottles of gin would drown any anger.

[@MrGeorge0285]

I like #2. Go 🇨🇦!

[@WW-wf8tu]

🤔 Interesting how the top 3 picks have ice in them and it is excused. Yet it was mentioned how points were taken away for a previous selection because of it. 😋

[@zakbradshaw6690]

ground breaking stuff

[@FuckFeminists]

Thank you. Spacing overlooked for introducing, appropriately for a gin, a bit of dryness at last.

[@pollbley7858]

greate content 👏Thank you for good mood 🙂

[@stangiles2001]

im on Hawkstone

[@scottmclaughlin1410]

I thought the strawberry was a great call back to James complaining about adding a strawberry to everything in the USA

[@ASE_DISSENTER]

6:00 best fr

[@leskouts2]

"Let The Gin Do The Talking" by Betsy is the winner for me.

[@RobbishVideos]

I am pretty certain Sixth Place was filmed in the car park of Agnes Jones House in Liverpool 04:07

[@mcewb726]

Aye spot on

[@KentRoads]

Voila*

[@philhoath5899]

Nice ROC bunker at 6:35

[@PhilipCockram]

Been there ..we all have .

[@johngunn8999]

from my foxhole, i cannot find james gin in the US..as for the ads making me want to try James Gin.. I thought number 7 should have been third, the bramble second no argument on first place. very well done

[@MaxAndersonStoddard]

James "Planet Gin" May🍸🍺🍹🥃🥂🍷📽And the winner is : 4:56🥇

[@claudioschumi87]

I think what James has established with these videos is that people have way too much time on their hands! 😅 The winner and 2nd place were the best ones, and 3rd place was the funniest of them all.

[@objektivone3209]

Let me help you for free... "I love games of sing, and I do drink James Gin"

[@RobertFay]

*- In Northern New Hampshire {USA}, where the winters get down to 36 degrees F below zero, and the ground never thaws out until spring, when the garden gets soft come the thaw, it is time to dig up the Parsnips.* *- Why not eat them when everything else is ready in autum?* *- BECAUSE; Come spring the starch in the parsnip turns to an elixer of sweet sugars {to make the seeds}, with georgeous new flavoids.* *- It is the most Extraordinary flavor of the gods, while retaining all of the good parsnipiness, too.* *- May I invite you to experiment with a new 'sweet' parsnip gin flavor, regular and navy grade, too.* *- Where you would get spring thaw parsnips in the UK is beyond me, but Northern New Hampshire folk could be persuaded to grow and spring harvest them for you.*

[@FuckFeminists]

There was literally no reason to bring up the US here.

[@AlClem]

JAMES GIN SUMI MA SEN

[@lroke2947]

My vote goes to #8 Henri. Perhaps his ad is targeted to the Estonian mind, but it was the only one that made me consider acquiring a bottle instead of the regular Gordon's. (Well, being a subscriber, I'm already committed to grabbing a bottle as soon as I see one in reach, but I hadn't considered taking a Ryanair flight to the UK for it.)

[@FuckFeminists]

Nobody considers taking a Ryanair flight, for anything.

[@caydenruyscronicles9170]

When James said in 4 3 2 1 Right after 1 I got an ad

[@f1peter27]

I don't even drink but I'm considering buying a bottle of the gin to make an advert 😅

[@Ailieorz]

Betsey's ad is great but would be even better if it was more concise, you could easily take the word play out at the start it's not needed, and shorten the end into a tight 30 seconds. Then you can cut it into shorter ones for each flavour and you'd have the perfect campaign. Nik's was perfect

[@chhavimanichoubey9437]

Betsy to the win

[@sdgtr4]

looks like one motion design class got asigment to make May gin comercial.

[@gewglesux]

I've never had a Gin before in my life.. this is making me want to try a Gin

[@caydenruyscronicles9170]

2 was the best I think

[@marklanders630]

#7 was my favorite.