LEGO: Adults Welcome? Targeted catalog flip-through & critical thoughts

[@jakedaonlysnake]

I agree with Jang's sentiment - the adult lineup really feels like it is triyng to pull in people who are not fans of Lego currently. What brought me back to lego actually was the speed champion line-up from 2 years ago. I think thats a big miss from Lego not realizing the pull those more affordable sets have to do adults on the fence. Not all of us have $300 to casually drop on these sets!!

[@vjl323]

Yeah, the Speed Champions would have been perfect to include - less pricey. I don't think the SW helmets were a good inclusion as the "cheap" stuff. Especially with the price differences between 2 models that look the same size [but one has 2x the piece count]. Since the Daily Bugle was not marketed as an 18+ [right?], then the Speed Champs could have been included too, no?

[@wich1]

I’m surprised the botanicals aren’t in there, would make for another page of lower priced sets and is a good seller I think

[@vjl323]

Exactly! And they are marketed as 18+ too! Perhaps their low stock status for the US market is why, since it seems this is a US marketed catalog.

[@Chubbybots]

This is giving me an art catalogue vibe. All those beautiful product shots, definitely a catalogue worth keeping.

[@parsahatami500]

Hey chubby! Didn't know you were a fan of jang

[@ValentijnEnJack]

I thought this was nice to watch/listen to. I personally think they should've shown more of the inside of the typewriter so "normal adults" know it's not just a toy and that it has more/less intricacy than they might expect.

[@204jlfleming]

I’m surprised they didn’t include the botanicals.

[@engilaru]

Should have a page dedicated to the medieval blacksmith, especially if they are trying to reach those who grew up with lego back in the 90s. Its such a good display set.

[@IVIuggle]

The photo of the falcon is missing the front dish for the cockpit canopy

[@Mariobro48-g4x]

Yup I was gonna say too.

[@maxmocs5008]

That bugged me so much.

[@ianleighly189]

The dish is there, but both the dish and the canopy are missing their printing. The pieces shown are completely transparent.

[@flash12319]

good catch

[@minervszombies]

I think the dish is there, it's just missing its printing, as does the canopy.

[@rokushou]

Glad they didn't plaster "18+" on the cover. Even more surprised that they didn't list 18+ on every set description like they usually list the ages for "kid" sets.

[@ballshd68419]

Yeah like I’m used to seeing the 18+ logo in other places

[@Straviradius]

I feel like putting "18+" on the cover of a book means....something different. I think they made the right call with their design.

[@christophercringle896]

As an adult I do not mind buying any lego...it relaxes me and takes me away for awhile. No shame.

[@fulcrum2867]

Jang reading the opening page sounds just like the Aperture Science announcer when Glados is offline

[@AldenG]

I think Lego should do a coffee table book. Showcase Classic/UCS/Creator Expert Modulars etc. That would make great gift for AFOLs and a better showcase for non-AFOLs.

[@brandonwolfsohn4886]

That opening letter sounds like an advertisement for a spa or retreat 🤣

[@Neucod55]

Bruh 😂

[@alantorrance1475]

I think the biggest issue I have with most of the 18+ / adults welcome stuff is the assumption that because we're older we have huge display cases and shelves available for massive models. I'm 38 and live in a 1 bedroom flat with a TV shelf and a bookcase full of dvds. Not all of us have room for the big stuff. Lego need some more diorama/display things. Instead of a bunch that are 2ft tall or 2ft wide etc

[@danielmacaskill720]

Disappointed to see none of the big technic sets like the Siàn and no Botanical sets made the catalogue, but loads of star wars.

[@thescotter74]

I agree that the Daily Bugle, while a nice large display piece, does appear a bit too kiddiefied in its default build with the Spideywebs and minifigs crawling all over it. I’m also surprised they didn’t include a modular building like Assembly Square to demonstrate some detailed architectural design in a minifig size, or even sets like Barracuda Bay and Medieval Blacksmith that would appeal to many adults who loved those themes when we were kids.

[@HairExplosion]

An adult noobie to Lego would probably baulk at the expense of these sets.

[@martinohnenamen6147]

LEGO finally acknowledges the truth: They are on the hunt for the deep pocket of adults since hardly any parents will buy $200+ sets for children. Also the lie is still strong: Get creative with display sets which are built only once and never touched again?

[@Evbuscus1]

I didn't realize that Beatles set was $120 for one face until this video, that's such a poor value for what's basically pixel art

[@aysharowe9492]

Definitely, considering that diamond dot art is so much cheaper as well ( it's direct competitor as such)

[@justinamerican8200]

Obviously I played with Lego as a child, but I hadn't really touched Lego in over 30 years until about one month ago. Ironically, what got me back into it was a scam website ad on Facebook selling under-priced Star Wars sets. I didn't buy from the scam website, but it did make me aware of Lego again and I started skulking around legit websites considering my 'first' purchase.

[@rosiegirl7112]

A very nice booklet but as others have commented, a huge missed opportunity by not including some less expensive sets. If a newbie starts with the map or even some of the art sets they will only remember the pain of dealing with the small pieces. Also why again feature the colosseum? It is all beige and very large. Some of the midsized architecture sets would have more appeal. It just needed a few more pages featuring some of these smaller adult oriented sets.

[@Kelkschiz]

It really shows the progress LEGO has made over the years. I am glad that adults are now taken seriously as customers.

[@thebutterstick8659]

Hearing Jang read in his voice is super chill

[@curtisjordan5303]

If lego wants to market to non-Afol buyers they will have to slash those prices in half if not more. I love lego and use my kids as an excuse to collect to my wife's annoyance but, anything over $150, most adults won't consider. The millennium falcon is two PS5s or Series Xs, a new couch or a few power tools, or a half of some peoples mortgages.

[@TheFreakJessie]

When I was 17, last year I got over LEGO and give my LEGO sets to my younger brother . But now I see the new sets like Sesame Street , Winnie A Pooh , Old Tafford stadium . I want to come back to lego. But I need to make some bread to get them . And a new house to put them since our house is small .

[@sebastian.su935]

When I got mine in the mail last week I was very confused by its meaning but then I tought hmmm this booklet is pretty cool😂

[@dustyyshellz1320]

There’s actually quite a few gaps in that section of the falcon, tried quite a few things to get near the cockpit flush and lined up but it always looks kind of wrong imo

[@kingthanatos6093]

As someone who has seen the Colosseum in person, I can say that the answer to whether or not the model captures every architectural detail is…no…not even close…

[@zanlan79]

As an AFOL, I'm not really interested in most of these, and the ones I would want are way too expensive.

[@curtisjordan5303]

exactly. The UCS Falcon is half my mortgage. For most Afols there is little or no play value to these display sets. I buy sets to play with my kids or get parts for MOCs that my kids and I play with.

[@TonyMontanaDS]

I'm an adult with money and don't care for these sets. I only buy old sets from my childhood on Bricklink but they are expensive. Lego should remake more detailed versions of their old sets like they did with Barracuda Bay and the Black Smith or the Bricklink Castle in the Forest. I would buy those any day. The stuff in this catalog just looks pretentious. it's not for me.

[@niccamor3122]

I think its a real miss that they left off the botanical collection.

[@falsesong7057]

Not a lot of imagination. It's all LEGO recreations of things that are actual things IRL.

[@Mr_Buzz_Aldrin]

My only criticism would be why no crocodile locomotive? There's a huge following from the adult community in regards to trains.

[@vjl323]

For getting new adults in, I think a more "standard" looking 18+ train should have been included. They don't have one yet, but the Crocodile looks quite unique and in the US [where this catalog is marketed], I think people would not understand it was a train.

[@johnperiwinkle9912]

The catalogue is great, but I wish there were more, smaller sets. It feels like there's just so many more large, expensive sets than there used to be, and not as many good adult-focused cheaper sets. Really wish they'd start doing more of those holiday/seasonal vignettes they put out a couple years back.

[@broston_]

So if they're doing this... Lego Mad Max when??

[@hiltwo]

I like the way you think :D

[@Robotfan987]

Never. WB is super stingy with merchandising rights when it comes to Mad Max.

[@Jakob0905]

I think it's super cool that lego put focus on every age group

[@IACUnited13]

17:15 32x32 baseplate is 1024 studs. That is 2.8 (2933 / 1024) bases making the set of 4 impossible from a single set. The vast number in pieces must be the color gradients at that point. Somewhere in the design and budgeting phase Lego decided it was more economical to do that instead of releasing four individual sets or lump sum into one set with necessary pieces.

[@putitawo74]

"The Daily Bugle doesn't feel like an adult oriented set to me." *checks price tag* Well, it's sure not priced for kids!

[@gamesthatiplay9083]

Directed toward the nostalgia pop culture crowd who has a lot of disposable income. Their Seinfeld sets, Star Wars sets, their historical rockets, type writers, Capital Building architecture sets, and June celebrations. Pull in the casuals who know the things... but not Lego. Demonstrates them as models to display rather than toys to be played with.

[@bernielopez7429]

probably a smart move to save the two most tedious sets LEGO has ever produced for the last page

[@fwiffo]

The reason they don't show the scale of the Millennium Falcon is because people will realize that it won't fit through the door. The target audience will get a hernia.

[@anamarijahalaburic2569]

😂😂

[@nyugvo6]

the things that would make me purchase lego again: themes I find interesting. this includes sci-fi that isn't star wars something original, no license themes. I'm very ok with bringing back old themes as long as they're not modernized good exterior detail and plenty of usable space inside. no action features, or at least make them optional no stickers. good print quality, unscratched window pieces, no crazy colors, no breaking parts most of all, lower the prices already, esp in the eu. there's a lego factory in this country, I don't have to pay shipping fees in theory, yet somehow it's the most expensive here.

[@countryman4273]

I love how he never fell off mostly everyone just grew up. This man from age 9 to about 13 built my Childhood. Thanks for the great memories Jang

[@AmrXcellent]

your notes are on point. If I may add mine to what you already said, - Botanical is probably the best way back into lego (they are well within entry price), they would work almost at every house hold and they are easy to build and they left it out!!! - All the sets needed to show scale much better (either dimensions or next to something so you can actually see how big it is) - Spider-man set should not have been included (the set is very debatable even in AFOL circles) and replaced by one of the modular buildings (police station, ...) - Should have included a lot more reasonable entry set prices. It is very hard to imagine a non-lego fan shelling out 300$+ for The bugle (this will bring back PTSD of how lego is still an expensive toy that many cannot afford even as adults). You can get a Nintendo Switch or a cell phone for that amount! - I would have definitely not included any (maybe just one) of the art works (those sets are sooo boring and tedious to build), if were a non-lego person and got this as my first set, I would have hated my self and probably threw it out and not finished it from all those 1x1s.

[@Chefbigpp]

They really should have put the T-Rex Rampage set in this, with the colored cars this time

[@leroy1154]

6:30 no, it's just an area designed to look like some of the outer paneling has come off and is filled with greebling and stuff.

[@TheRocco96]

6:25 It's not a a gap, it's damage, there is a hole in the hull plating, and you can see interior details.

[@raymonnl1545]

nice book but i do miss the modular buildings, that for me is the most collectible series 🥰

[@SHADOSTRYKR]

The USC Falcon is missing its front windshield clear dish piece, how does a error like that make it to the final catalogue???

[@MustafaRyan]

6:22 the dish piece covering the cockpit is missing!

[@guillaume_b7]

Sooo if AFOLs aren't the target, how come they're the ones getting this in the mail? 🤔 Just questioning the strategy here

[@NathanStudios06]

hey jang! congrats on 1.3M subs! nice to see your channel is still growing even thought you aern't uploading too much here!

[@aeon90q1]

I love that on the ifrst page the Saturn V is 100pieces less (including big pieces) and still 80 bucks cheaper than that horrendous typewriter thing. But hey when you press buttons something moves.

[@home-space]

Did they miss out the lego architecture series? That is an adult series

[@vjl323]

I think they decided to do the Colosseum instead, as it seems like they really wanted to put the most $$$ sets in the catalog and that one is more expensive than any of the current Architecture sets. But I think a page w/ 2 sets plus the flowers would have been nice

[@minervszombies]

Lol, the UCS Millennium Falcon in the picture has no printing on the cockpit. :D

[@imbatman9845]

where do i get one

[@samcushing3790]

Remember when you used to buy Lego and there were alternate builds on the box….those were the great Lego days!

[@evo8384]

They should make a bundle for those sets that can have multiple builds possible

[@woz2351]

the UCS falcon is also missing the front piece for the cockpit.

[@jumpgecko]

I haven’t gotten my monthly/seasonal catalogues for a little over a year now but for some reason I got this..? Not sure what’s up.

[@adriansue8955]

Yeah, Not for me. got this catalog in the mail and immediately thought: why am I getting this? clearly this is not for me if I've already been buying tons of non-adult oriented 'normal' legos..

[@strangehermitman7898]

I feel like it’s more for adults who aren’t interested in lego who like a specific product like some random person who watched friends or likes vintage cars.

[@LordShrub]

They don't show the list of figures for each set. Big no-no.

[@tonyiommisg]

Was the Falcon missing the front of its cabin?

[@vjl323]

yep, and the space shuttle had gaps near the center bay door hinge...

[@kentslocum]

I don't watch Friends either, Jang. In fact, I don't watch TV. It feels frustrating that so many hyper-specific TV show sets have been released recently.

[@Cpg_84]

The lounge rooms from the Friends apartment set can be rearranged like when the girls and guys swapped apartments. Pretty clever actually.

[@mrdoofa9357]

Surprised there is no mention of the modular buildings in there or the architecture sets.

[@bethbroccoli586]

I agree that sizes of the falcon and the coliseum should have been shown. I wonder if Lego was trying to move potential buyers for those sets away from the question "where am I going to put it?". I know that when selling art over a certain size and price this becomes a major question for the buyer.

[@MichaelB-jw5po]

We need another version of this video where you only comment on the lifestyle models and how interested they seem in the building process.

[@MrSamosayoe]

I'm pretending to be the marketing director who produced this brochure watching Jang looking at it and taking copious notes.

[@realjohnboxall]

I'll open my wallet when there's a new range of LEGO Train.

[@Teddylyons]

How can I get one of these catalogs

[@vrchillbuilds]

I'm waiting in the airport headed to brick fair VA. They didn't even include the botanical collection, which seems like a bad decision.

[@vjl323]

Agree! And have fun! I'm just south of you in NC - been to Brick Fair a few times and loved it. I'll be back out there in 2023!

[@rebekahmcleod8169]

Why no Botanical sets or Architecture sets?

[@nicholaslewis862]

This was a very good thought experiment. I really appreciated you putting on your non-lego fan cap for this one. Your point about scale is absolutely spot on - even I as a lifelong fan struggle sometimes to visualise how big a set will be, so it's incredibly useful for a non-aficionado. Do you have a background in graphic design or advertising? hahaha

[@Wowpow64]

hey Jang where can you get this? keep up the good work!

[@Bibop.Junior]

Can you make a review of the lego 7699 ?

[@Tigershark_3082]

Jang, has anyone told you that your voice is really, really good for narration/asmr?

[@cheezdoodle96]

Yeah, I'd be down for more of these kinds of vids. Not sure how many could be done or if the same would work with a regular LEGO catalogue, but I really loved this one! Doesn't have to be a LEGO catalogue either, could be anything really as long as you've got Jang reading and giving us his thoughts.

[@ThatJaymsWisdom]

This is a really well designed catalogue. I'm pretty impressed with it actually. As we should expect from a company like LEGO.

[@Fr0stbit3_]

Surprised the Star destroyer and the new LAAT isn’t included

[@katiejackson5530]

I’m really surprised they didn’t include any Potter sets in there- the huge castle seems like an obvious choice to have been included, or the art ones. The botanical ones also seem odd to have been left out

[@BenChurchill76]

You have a great speaking voice. You could read audio books

[@0x0404]

Nice presentation but I imagine people who have been out of the lego ecosystem will have some sticker shock.

[@gamesthatiplay9083]

Wow that shoe is giant... but the big photo on the box doesn't make it look giant. I feel some of the stuff is a bit misleading... people might miss the fine print, because it's not more omnipresent... but I guess that's marketing for ya. Fine print. Good commentary as always JANG.

[@padmewan]

If these weren't intended for AFOLs, why did they mail them to AFOLs?

[@marsproductions1]

If they want to bring back in adults who had Lego when they were younger, they need to hit nostalgia. Right now it just feels like cringe.

[@bakersaurage9011]

Did anyone else notice that the front of the Millennium Falcon’s cockpit is missing? There should be a large dish on the front of its nose.

[@captaindreadnought212]

Lego Shoe: *exists* Jang: *rage.... fury..... hatred*

[@paulsbricks]

2x4 white brick. I have heard the red ones are quite rare.😀👍

[@bromasterct]

jangbricks i know you’ve done lego for the past 10 years you have done some old lego star wars sets well could you do some review on sets you haven’t got yet please

[@VeryUnemployed]

The daily bugle is a play set. But it is as delicate as a new born baby...so I guess it is adult

[@علاءجمعه-ر5ق]

More Lego castle theme sets is preferred

[@kentslocum]

I personally like the packaging and design of the "adults welcome" marketing, even though I can't afford them, because of the amazing sets we wouldn't be getting otherwise: like the Titanic.

[@evo_is_confused]

I feel like they put the daily bugle because it's expensive more than that it's for adults

[@DurzoBlunts]

Was expecting the floral Lego sets to be included too. The friends sets are cringe haha

[@vjl323]

Whomever built the models for this catalog did make some mistakes - as already pointed out, the UCS Falcon is missing an important piece on the cockpit, and the Space Shuttle has noticeable gaps under the bay door center hinge. Also, I think all models are in the 18+ line, except for the Spider-Man one; weird they didn't put only 18+ sets in the 18+ catalog.

[@bearabletable7527]

how to get one?

[@lioninthetrenches]

Really surprised they didn't include the botanical collection. I feel like that is really popular with non afol adults

[@joeking3181]

Daily Bugle is in a black box, lacks play features, and has many references to old comics and movies, I think it’s definitely an adult set. Edit: it also has blade, daredevil, punisher, and firestar. Kids probably won’t know those characters nowadays as they’re too mature or from too long ago.

[@vjl323]

Aaaah, my mistake. I thought it was in a "normal" box. So I guess everything in this catalog had to be 18+ though the UCS Falcon predates that marketing style

[@LexVanguard2004]

They missed a trick not including the Lego NES set, I'm sure there are a lot of people who grew up with the NES that would be mind blown that Lego have recreated the classic system.

[@1983Corolla]

Suprised the Blacksmith or Botanical sets weren't in here, something a bit less expensive that aren't just Star Wars sets cause I know as a 24 year old im alot more interested in those than any of those insanely expensive sets they had in there cause they simply just are not something im willing to pay for.

[@MiSiOtH]

Unlock your creativity and imaginstion.... Then we see Licenced set, another Licenced set, and another. Car, Licenced set... And another. This is nostalgia driven catalogue.