Evaldo Albuquerque Reveals His Secret To Writing Copy That Generated $170,000,000

[@LXN_KONG]

Shout out to the HU2.0 G’s

[@projectmasculinity]

HU2.0 has anything to do with this? 😳 This vid is older than HU2.0 I think.

[@Alpha-a-bit]

@@projectmasculinity You wouldn't get it

[@projectmasculinity]

@@Alpha-a-bit I asked because I didn't get it. Maybe HU 2.0 has something to do with Jason. Idk.

[@projectmasculinity]

@@Alpha-a-bit or maybe they're just referencing the content.

[@Alpha-a-bit]

@@projectmasculinity Basically HU.2 have Copywriting course, and in the introduction.. they give you some external references to be able to grasp the idea of Copywriting. So all the students pass by this Vid.

[@gui.novello]

The 3 biggest problemas copywriters face: #1 Not knowing if your idea is good enough #2 Not having a clear mission for the copy #3 Not knowing how to structure the sales letter The secret to converting copy is to define your one belief and answer these 10 questions. The ONE THING your prospect must believe: this new opportunity is the key to their desire and it’s attainable only through this new mechanism. - Exemple: Getting rid of halitossis (new opportunity) is the key to avoiding social disaster (desire) and it’s attainable only through the germ-killing antiseptic Listerine (new mechanism) The 10 simple questions: 1. How is this unique? (brain activity spikes when we see something new) 2. What’s in it for me? (after that the reader problably gets skeptical) 3. How do I know this is real? (testimonials or case studies, reliable sources, scientific studies - proof is also copy, don’t be boring, storytelling) 4. What’s holding me back? (the magic conversion formula: The Real Problem + New Mechanism = Hope; how to find the real problem: reverse engineer answer to question 1) 5. Who/What’s to blame? (common enemy that the reader already believe are wrong) 6. Why now? (either act now or something bad is gonna happen) 7. Why should I trust you? (3 powerful ways / story lines: the expert, the robin hood, “i’ve been in your shoes”) --- end of emotional, start logical --- 8. How does it work? (more proof + explanation of mechanism) 9. How can I get started? (offer section, Agora example: “I put all this secret inside this special report, it’s yours free once you subscribe to this service”, show testimonials, false close “others have paid 10k dollars for this, but it’s not gonna cost you anywhere near that” but don’t reveal what is the price “I’ll tell you details in just a moment, but first I’m gonna give you some reports, bonus gifts” talk about the reports, then reveal the final price with value stack - everything they gonna get, total value of that, then final price seem like a bargain; offer guarantee) 10. What do I have to lose? (remind that if the reader don’t act, nothing is gonna change; don’t get too needy; push-pull - push away with a reason of “why this may not be right for you”, pull with what do they get to lose; or use the classic 3 options - do nothing, do yourself, let me do it for you)

[@aurelian_chervet]

You're a legend

[@intensechannel717]

thank you friend, facilitated my notes

[@thiagocarneiro1389]

Not all heroes wear cape. This, ladies and gentleman, is one of them

[@amaury7891]

Thanks

[@competidor64]

Muchas gracias

[@danielmercado3091]

Its funny how he's showing us all these tips while actually using all those tips on us in this presentation 🤣

[@adrenalineairsoft]

Fax they told me exactly how they sold me hu2

[@hisdf9721]

@@adrenalineairsoft same

[@abzswaiy4897]

@@adrenalineairsoft and it worked

[@chemyyOG]

was wondering who else noticed xD

[@TechSavagePro]

@@adrenalineairsoft makes me very worried I wanted 400$

[@emmanuelakpe1]

This is the best copywriting video I've watched this year..

[@animecentral7679]

If you notice at the end of the video there’s a perfect example of everything he said in that short script. Impressive.

[@JoeLackey]

This is the presentation equivalent of reading Breakthrough Advertising. The range of examples... the breakdowns of different emotions and mechanisms... the reasons behind why you're doing it this way versus that way. It's pure gold through and through.

[@blessingadebayod]

Ten Questions To Answer In A Copy Q1. Why is (your offer) unique? New; Latest; Just for them. Q2. What is in it for your prospect? Give them promises. Q3. How do your prospect is real? Testimonials. Remember to tell story Q4. What's holding your prospect down? Give them hope using The real problem + new mechanism = hope. Q5. Who/What's to blame? Find a common enemy (a situation, person) and lay blame on it. Q6. Why Now? Either act now or miss out. Q7. Why should your prospect trust you? » 3 story lines »» The expert »» The robin hood »» “I've been in your shoes” Q8. How does it work? More proof + explanation of the mechanism. Q9. How do your prospect get started? Reveal the offer Introduce your service What others a saying + proof False close Bonus Final price with value stack Guarantee Q10. What do your prospect have to lose? Push-Pull [give them a reason why it is not right for them. Classic 3 options [let them decide]. Thank you for this

[@alaaeldirdiri7261]

Thank you so much

[@dhimas7202]

Is very helpful cos i forget to write. And almost rewind this video. Thanks 🙏

[@forthebants432]

Ledgend

[@IgorMikeshin]

Kudos!

[@ColdSyrup1]

Goat

[@ryzeonline]

I appreciate this generous share. Tons of clear, helpful, practical value packed in here. Thank you Evaldo / JasonCapital.

[@williamkimera5620]

I dont understand why people say Jason Capital is a fraud yet he's the only fuckin copywriter who gives out FREE content on KZbin. Other gurus give you something shallow and expect you to buy $2k programs. If I weren't as broke as I am today (less than 30 dollars on my account), I would definitely buy JC's program.

[@500blockeddo8]

HU2.0 in the building

[@blinc8828]

Yes sir

[@tjtrue8491]

Let’s go

[@kimberlysemiglia497]

Damn I love how in depth he goes

[@joshflinchbaugh5866]

I loved hearing him speak back in January. I just bought his book and I can't wait to read it.

[@alaaeldirdiri7261]

you pretty much summed up the entire copywriting !!!! such a banger ! thank you so much 😭❤

[@WorshipMinistryTraining]

Holy cow this is insanely good.

[@simchaehrman6529]

Cool. What did you mostly learn from it?

[@jasonandrews1840]

Andrew Tate used these methods to make me buy HU2 he really is doing what he preaches

[@AK-xi5vy]

Yep

[@DennisDeBlanker]

Haha yes that's right the more I learn from them the more I notice that they have used the same on me

[@slynukevids6080]

HU2 Copywriters let’s fucking go 🚀

[@hypetorrider0379]

Come on bro🚀

[@tjtrue8491]

Yes sir

[@jakeburns990]

you know bro

[@nichomoser99]

I like how Capital at the end of the video pretty much used the 10 questions to offer his book to his viewers.

[@GG_Fadee]

Who else found this through HU2.0? Big up the Gs!!!

[@zipo8755]

same bro, have you found the answer to the 4 questions? i understand this whole video and am ready to apply it but idk what the answer is

[@skodaroomster8124]

HU2. 37:00

[@UnusualSubstance]

Just read this guys book the 16 word sales letter. Fukin brilliant stuff

[@AndreyZenperial]

Golden nuggets of sales😍🙌🏻

[@brandonb4559]

1:15 “I was making from 1, and 4 million a year. So, nothing really amazing.” Me: WHAT THE FUCK!!

[@wickedwolf8438]

the end 🤣bruh you just did exactly what he was explaining the whole presentation

[@batebobii]

i just realised how the sold me HU 2 xD

[@christophernorona8103]

Evaldo is the REAL DEAL!

[@asasin4301]

This content is GOLD!

[@CostaKy]

Very informative and I appreciate the step by step approach!

[@projectmasculinity]

The content of this video is easily worth a few hundred dollars.

[@uniquesuccesscode6310]

This is just amazing! Clearly explained

[@brucewayne8322]

Mad how Jason uses the exact structure at the end 😭

[@konstantinosstathis6428]

Coming from HU2 ⬇️

[@realethancommander]

Yoo shoutout HU2

[@PGaneshRaju]

Wow I dint knew he would reveal this 🙌♥️

[@danielmercado3091]

Every ad in between the video "I used to be just like you!"

[@Theylovezah]

great work boss, amazing & thought provoking insight🔥

[@GettingPaidWithAlexHaney]

Lots of golden nuggets, thanks Jason

[@DatoEli77]

Every add I've ever seen/heard makes sense now, I can see their tactics :0

[@SOSM209]

I appreciate You & your Work.

[@AleenaAfzal]

Very nice and thorough guide towards best copywriting. Thank you

[@Decimating]

Hustler’s University 2.0

[@achrafelkhanjari9157]

HU 2.0 Siuuuuuuuuuuuuuuuuuuuuuu !!!!!

[@zipo8755]

same bro, have you found the answer to the 4 questions? i understand this whole video and am ready to apply it but idk what the answer is

[@achrafelkhanjari9157]

@@zipo8755 give me the questions here

[@isolatixscelta]

I already kinda knew this tips but tnaks for refteshing my mind. This tips are good to be' known even if are not a copywriter.

[@Sergio-kf8ol]

HU2.0 we are here to takeover

[@cedrix57]

Wow…thanks…in just 20 minutes (reading at speed 2)…I learned a lot

[@monkeking8956]

I’m new to copywriting would we send this pitch to our original client

[@charlesanthony8642]

thank you for this

[@harrisashraf9372]

here from hustlers university

[@brightpage1020]

This stuff is gold.

[@aaronmouser8644]

Keep grindinh HU G's

[@CosmicCritque312]

yes bro :)

[@tjtrue8491]

Facts

[@Yajna24]

Here from HU

[@fastlaneF1]

How is the process done tho?

[@GeneticReconstruction]

HU2.0 students be like:

[@tjtrue8491]

🔥

[@calisthenicsx3547]

This is freakin AMAZING!

[@somtochukwuudealor3080]

Wow! 😮 It's mind blowing 🌬

[@ASMAlMamun]

is this the full video?

[@eytradinghub]

This is super awesome and mind blowing..

[@JonnyRoss]

Super helpful, thanks so much!

[@spicyworklife8473]

Wow.... This is powerful... Thanks

[@jamesypl]

just a teen from Hu2 who just wrote nearly all the vids key need to knows and ik we all gun make it of this i love it so much first day its cool

[@jabriellee7573]

How has Hu2 effected your life. I see you posted this 3 weeks ago i just wanted to see how much of a difference it has made

[@jamesypl]

@@jabriellee7573 not much tbh stay foused on money youll make it i make money of different stuff and the mindset is good

[@jabriellee7573]

@@jamesypl yea ive noticed that just starting to make these kinda moves my mindset has changed i know if i continue like this moneys sure to follow

[@jamesypl]

@@jabriellee7573 more a less just once u first find how to start writing ads for a set amount the only way is up

[@hopamikepeter9821]

This is top notch

[@al3xaj_pvp684]

Hi I'm only 16 but I've kinda the concept of copywriting and thanks for this structure ;) @JasonCapital

[@hopamikepeter9821]

Wow I really love this

[@hamadwaqar3948]

nice thank you

[@heyitsjelani]

Amazing. Ty

[@Stajki123]

HU2.0 geng

[@brightpage1020]

Thank you!

[@5214428]

For me i find long drawn out sales copy letters are a thing of the past Nowadays nobody has time or wants to be sold to You got to have a claim or a provocative question Followed by a presupposition the person will need to read on Desire- using positive “imagine” “picture this” type of scenarios Then a strong call to action or ELSE

[@rileyburton7425]

Why couldn’t he open with what Copy writing is

[@dennisfloxstore807]

I couldn't get your free book on messenger

[@brightpage1020]

Even my favorote International Studies Professor at the University of Denver would open his classes by asking, "who can we hate together?" (Blame, make fun of, what have you...) he studies a lot of propaganda including menus for women and children in the fight against human trafficking, the Drug Wars, and books like Hitler's Willing Executioners. Who we can blame is powerful!

[@abhipatil4844]

What do you mean by who can we hate together?

[@brightpage1020]

@@abhipatil4844 I don't hate anybody - just an acknowledgement that that is relational one of the strongest ways to bond 2 people or groups - you make them feel "in cahoots" with one another by pitting them against a common enemy. It's more common in propaganda, but that is also copy. That's all I meant. It's a dirty trick. It doesn't have to be as deep as - say - racism for example or classism, but even like: most harried, frazzled working moms with 3+ kids or toddlers at home generally are jealous of a well dressed "Pinterest Mom" who seems to ha e it all together and whose crafts look professional for days when their hairstyle looks like a bad Crayola meltdown. It doesn't have to be that deep. But trust me, those moms rub each other the wrong way ;) even without intended malice.

[@abhipatil4844]

@@brightpage1020 But how does that apply to Copywriting?

[@brightpage1020]

@@abhipatil4844 It's a common psychological ploy. That's all I meant. Like, "don't spend millions on lame fitness gimmicks or performance enhancers like [schmucks] do - instead try our new system for fitness that uses the power of muscle confusion (P90X), or Salsa dancing (Zumba) to whittle your middle the *right* way." That's am example. It's a subtle psychological dig at an "other", which is clearly unwise, or somehow offensive to "folks like you and me" who might be "better informed" or whatever. It makes the reader or audience feel like they are part of a special secret select group - like in on an inside joke.or whatever - like they have an advantage because of whatever you are hawking them. That this new product or service will give them the edge they migbt need to [let's say it's a pumpkin carving set for Halloween] blast their neighbor's traditionally overdone or obnoxious jack-o-lanterns out of the water of the community Halloween Decoration Competition - because this set has the coveted rivetor carver....that can create amazing designs in mere seconds..." (for imaginary example). Define an "other" who is somehow negative, less than, less informed, less savvy - presumably, than *your* buyer, etc..define an other that the voice of the company (the writer) can team up with the reader or target / intended audience to create a feeling of "we are winning." Amd show the reader they've got an inside track on the winning team.with this product, service, or company...

[@brightpage1020]

Hate's too strong a word, but defining an other that your mark can feel better than or have an advantage over in your copy, at least, can be a powerful motivator in getting them to purchase your product over others. Like, the State of California (an exaggerated, imaginary example, for effect): "Californian, Sick of having 48% of your income go to propagating homelessness? Sick of carrying your toddlers over the human feces and needles often left on the front stoop of your multi-miion dollar condo in San Francisco just to take them to get homeschooling supplies since their preschool closed? In that case, [elect Mayor Bloomburg / Trump / Biden" to affect real change and help keep California on this side of devastation." That sort of thing - hating the IRS / govt./ taxes / potentially dangerous people around kids...those are the common enemies in this one... it's not real - I was inspired by a KZbin Commodian for that one.

[@JoJO-px9fi]

Let’s go !!!

[@mansooralzayer4181]

What was he selling? Financial research and reports?

[@JasonCapital]

Yes, he was working with Agora

[@abhipatil4844]

Copywriting legend

[@john-go9xy]

It's amazing how not-new this is. The one belief is basically to prove the mechanism. That's been done since forever btw.

[@1995yuda]

People's nature does not change brah if you think old shit dont work its because someone SOLD YOU that idea !

[@ryonlyon]

DO NOT DO THIS. 29:26 Evaldo, his "gooru", and Agora should be sued by anyone (and Amazon) who bought from this sales letter. This is not creating 'urgency'. It is fraud. This is why I can't stand copywriters like this who have zero regard for what they do. All they care about is getting money from prospects by any means necessary - including telling lies and making up stories. Hope this leads him in jail.

[@anaelparrau6604]

Great Video ! Thanks to Evaldo and Jason. The logic of the structure of the sales page must answer the 10 questions one after the other? Or can we invert some answers in our structure please? Thanks

[@PGaneshRaju]

Of course you can mix and match but follow the structure

[@appahoopjack2514]

Do NOT get a PC, NOR a Mac... Search for Linux Distributors, such as System76

[@RisageYT]

Who's here from HU2

[@elryan4658]

Yo bro did it work for I have just got the program is it worth it?

[@natenkgwn]

2000 days = 5+ years, that’s what it takes.

[@oziologyify]

Nice Video, I really learned alot, but when you started talking about Africa and it's poverty, I decided it was a bad copy for me.

[@josephddd117]

“Starting with a single event on October 26” this video was uploaded 2 years ago, amazon still has yet to even come close to accepting bitcoin as payment. Where did he get this date from? He says from the guru. In reality that date may as well been Any other day of any year but closer works better as it created urgency. This urgency was based on nothing. The date was made up. Copywriting at an expert level means being a liar at an expert level.

[@brandonb4559]

Don’t hate the player.

[@kaimarsh9600]

HUSTLERS UNIVERSITY

[@cmt6955]

jesus christ this just hows andrew tates whole rise on social media

[@MK-zf6or]

HU 2

[@LightofAllah00]

We all know which group directed us here. I see you. Don't comment on this. Don't like this. Just scroll back up and focus. We cannot dissapoint the master. -T

[@rudestar759]

2022 HU2.0 💯

[@hedibensaad1735]

Fucking gold

[@adeelmahmood700]

How are Students from HU2.0 Finding it?

[@MK-zf6or]

you mean why everyone from HU 2 is here?

[@rileyburton7425]

It’s confusing, why doesn’t he open with what Copywriting is

[@MaxWinner]

Only just signed up but looks good so far 👍

[@swedysweden]

God dam!

[@hoodahmed6634]

icl audience was an L

[@Yupisaidit1]

Why do people even curse?????? He lost my attention...Im out!!!!

[@shmon3yg4ng17]

Hu2. Millionaire by 21