"Here's Why Women Don't Like Watches"

It's finally here - my deep dive into the "Why women don't like watches" topic!
I did briefly touch on it in my very first Q&A but I am happy that you wanted to see more :-)
I am fully aware that I make some generalizations here, and there are obviously things or circumstances, that do not apply to every woman, men, watch brand or watch manufacturer.
This is my attempt to provide a broader understanding of how history, marketing, language and communication affects how we grow up, how we 'learn' our gender roles and roles in society and how it ultimately has an impact on what we love and like.
I am also aware that this is a very western/central-euro point of view (as this is my personal background) so I am more than happy to hear from YOUR experience if its different to mine!
In no way do I want to offend or misrepresent something or someone so if there's something you notice, please let me know!
This has been a very tricky topic to cover but I really enjoyed it :-)!
Thank you for watching ❤️
Jenni

[@jab608]

When I was a pre-teen I begged my dad to buy me a diver’s watch. He did and I loved it! My Freshman year in high school I heard some girls talking about my “boy’s” watch and I got self conscious and stopped wearing it. It was sold during a garage sale. Big mistake. I wish I had the courage to be true to myself, but that’s what growing up is all about. Now all of my watches are considered “men’s” watches and one year ago, I purchased a vintage Seiko Diver on eBay like my first one. You like what you like. 😊

[@youraveragepasser-by7367]

Congratulations!

[@titusdorian5585]

i know I'm pretty randomly asking but do anybody know of a good website to watch newly released tv shows online?

[@user-ajp-4891]

👏🏽 👏🏽 yay for you! I’m getting back into watches myself. I like the mens watches but I like them to be dainty. Not even because I have small wrists but I don’t like them to be overly masculine for me. So it’s hard to find a watch that speaks to me. I want a diver and could care less how masculine it is, but it would be spot on if I could find one I liked with a 30mm diameter or less. Thanks for sharing. You give me courage.

[@Jucelegario]

Women do like to get f by a guy with a great metal watch, thats for sure. They find it lust inducing.

[@jab608]

@@user-ajp-4891 Check out the Citizen Eco-Drive diver ref EP6050-17E? It’s a very nice watch in either blue or black and only about 33.5mm in diameter. I ordered one from Amazon and it cost just under $200. I swapped out the band for a bracelet (16mm) and I think it’s a great casual watch. Plus, it’s powered by the sun or light. 😊

[@moustacheandnisi]

Lady here! My dad bought me my first watch when I was 8, "because timing yourself is a big part of fullfilling your responsabilities". I loved it and made me feel important! It was a casio, black rubber, digital, probably super cheap, but still to this day it is hands down my fav brand, and the look of a chunky rubber watch in acid colors has such a spot in my heart🥰

[@lolas1124]

It's hell finding good looking watches for smaller wrists 😭

[@weirdoevelyn]

I'm a lady who has really gotten into watches in the last six months. At least half my collection are 'mens' watches because I don't like diamonds on my watch and I want it to be legible. I have found some ladies watches that I like, but most of them are just so small. There's so much more choice in men's watches in my experience.

[@BetamaxBabe]

Exactly! My mother's watches were always too small and dainty for me. I was always drawn to slightly larger and sportier watches like Casio's Baby G line.

[@paulngo4946]

All watches are unisex really... even the iced out ones. John Mayer has his prized Rolex sapphire rainbow Daytona (I think it's also jenni-elle grail watch too?). Ryan Gosling wears a 34mm dayjust, Mohammad Ali, McQueen, Gable wore a tiny Cartier tank. Heck, the first watch that summited Everest was a 34mm Rolex worn by Norgay. That guy was as tough as a men can get. I wish watch companies would just drop the whole Men/Women thing... can you imagine going to a car dealership in US and being told which cars are for Male/female?

[@visionist7]

@@paulngo4946 Bvlgari make the Octo Secret Barocko which looks like a women's watch but at 44mm is decidedly masculine in size. I'd wear it proudly. Many cars are favoured by either men or women, especially in Europe. In tight cities (and tight old European cities are about five times tighter than anything in the States) nearly everyone has small, "girly" cars like the Smart or Fiat 500, but things like the Evoque are seen as the feminine choice over their larger stable mates. Even convertibles of all kinds get called girl's cars.

[@datboytalkinrungotellem]

hey evelyn! what mens watches have you found that you like?

[@SJCB27]

Paul Ngo You make a very good point with the car comparison.

[@richardstrahle5450]

This is more my answer to the question, "Why do men like watches more than women do?" I think it's that if a woman wants a piece of fine jewelry, she has many, many choices, but for men, virtually the only choice is a wristwatch. Diamonds are a girl's best friend, Rolex is a boys.

[@visionist7]

Bingo

[@thwombat576]

But that is a product of men not wanting to wear jewelry, not scarcity. There are countless accessories and pieces of jewelry that men like but are too insecure to wear

[@igorchistyakov8876]

@@thwombat576 your statement doesn't contradict the original comment, it's a culturally specific thing. And yes, stereotypes are also part of culture, whether we like them or not. So, even if you add "the only _acceptable_ choice", subjectively the point stays strong for a customer.

[@Zezezeze69]

@@thwombat576 what accessories do men like but are too insecure to wear?

[@SH-nc4is]

I think you missed the point. Your last sentence is an archaic notion.

[@TimeStroke]

From what I've noticed, many women, and I mean MANY, like the watches men wear but are put off by the size, and feel stuck with all those blingy ones they might not even like. It seems they gravitate towards unisex watches, but still the options are limited. Same goes for us men who prefer smaller sizes. So, if options are limited you either don't take it up as a hobby, or settle for watches that are probably too big for your licking - I guess women are more likely to choose the first while men more likely to choose the latter, well seems to be like that to me at least.

[@JenniElle]

Interesting take!

[@martinvandenbroek2532]

I do recognize this. My best friend (female) shares my taste for watches. But if we filter our preferences on Chrono24 than I (male) have quite some watches to choose from, but she on the other hand has a very limited choice because of her upper limit of a 34mm diameter.

[@BonDijon]

I agree. the best watch case size for me under 37mm and lug to lug being 42mm and under. i have pushed lug to lug up to 47mm bc of lack of options, but it becomes an oversized look (over 37mm watches begin to look like a saucer on my wrist)... and that's not always the look i want, yknow?

[@pipepires]

my girlfriend only buys and wears men watches, she has maybe around 10 or more

[@JD-wi5zd]

Very true! I'm a lady that wears "men's watches" and I can only go up to a certain lug-to-lug because I have a 6" wrist. I push the limits pretty good but I do have a cutoff. I've had to pass on some beauties for this reason :(

[@stuartizon]

I feel like one thing that isn't addressed is that for men, watches are basically one of the only pieces of jewellery that men typically wear (or have been marketed to). Women's watches compete with many other accessories. This may be more obvious for blinged up watches or dress watches, but I think is still true for tool watches. Watches are an accessory that most of us don't need for telling the time and certainly don't need for complications as originally envisioned.

[@clumsywithwords]

I agree

[@klezerote]

Makes a lot of sense

[@peterhansen1670]

I've heard a similar point made about ties and pocket squares. They are some of the only ways men accessorize, particularly business wear.

[@brois841]

This is 100% a hugely overlooked point. My watch is the only jewelry I have, it's the only way I can make a 'statement,' if you will. Whereas my wife has a ton of different accessories including bags, earrings, necklaces, etc. She owns more watches than me and literally never wears them. Watches don't offer real utility anymore. They're pure jewelry for the majority of people. I wear a dive watch for the look, while my friends who actually dive wear dive computers. I mean if watches were utility, then quartz would be worshiped for accuracy, but instead people spend ungodly amount for mechanical watches/complications. It's sophisticated art/jewelry on your wrist.

[@anta40]

@@brois841 probably that's the same reason why we, camera geeks, are still enjoy using 50 or 60 years old cameras (which are obviously all mechanical: springs, gears, brass, etc). And that is enjoying the whole mechanical experience: you twist this dial, then turn that dial, press the shutter, and *bam" you get the image. Yeah sure some folks will mention that mechanical gears are built to last forever. and yes I believe all of my mechanical film cameras will outlive me (assuming mantained regularly). But *do* I really need that? Of course no. It's just fun for the sake of fun. We men are not always logical :p

[@popezosimusthethird269]

One part of the history of women's watches that is often overlooked is the one tool watch mainly used by women : the nurse's fob watch. Early on, these were pocket watches on a short chain kept hanging from a collar or a protective apron by a clasp, and were "upside down" with the 12 o'clock pointing down while the watch was hanging. Medical watches are a pretty odd and very poorly documented part of horology but it's full of interesting innovations like this, or long seconds-hands reaching both ends of the dial to be able to use a printed pulsometer and an asthmometer within 30 seconds rather than one minute without needing a chronograph complication (quite useful if you're equipping hospital staff on a budget).

[@Mpayne1472]

The pulsation dial Daytona ❤️

[@MohammedKhaled-ju7gy]

Yeah, we just count number of pulse in 15 seconds and multiply by 4, if we don’t have a pulsometer so any watches will do, don’t need that dial specifically.

[@JenniElle]

Thank you for bringing it up !! That should have been covered - there’s definitely more research to do!

[@Mpayne1472]

@@MohammedKhaled-ju7gy that’s the thing. Yes we don’t need it. Most of the public know this technique, if you can even call it that. But a very few, we are talking about a watch of maybe 3 variations with maybe 10 pieces of each version. Now that’s special isn’t it?

[@Mpayne1472]

@@JenniElle Hi Jenni. Have you seen Hodinkees Talking watches 2 with John Mayer at the six minute mark. kzbin.info/www/bejne/j6O7knp8eM6dZ6M This discusses the Pulsation Dial Daytona plus a few other special ones. 45 episodes altogether. My other favourite is with Jean Claude Biver. Enjoy. I learnt a lot from these videos

[@koolpep]

My wife is on her way to overtake me in the watch collecting hobby.... Rolex, Jaeger-LeCoultre, Chanel, Blancpain Villeret Perpetual calendar, Chopard, Tag Heuer, she really got infected by my watch virus 😂

[@ejames6431]

Very cool! My wife helps me research and purchase my watches. Omega, Rolex,Breitling, and Tag Hauer but she has only gotten herself a $100 Baby G so far.

[@rjblue42]

My wife is the same. Awesome, isn't it!

[@koolpep]

@@rjblue42 totally. It's perfect. BUT she is not interested in watching any watch videos. 😂

[@thesuicidebird7991]

Never let her go!

[@ronh4897]

@@thesuicidebird7991 definitely not... she is as big an addict as I am!

[@FadeToBlack2181]

My wife has actually gotten a lot more interested in watches since I got her the Breitling 36mm Super Ocean light blue dial. Somewhat understands and can relate to my obsession lol.

[@marius2971]

For that price she better did😂

[@FadeToBlack2181]

@@marius2971 LoL!

[@michaelriera6277]

Nice piece

[@christopherliang6879]

Smaller breathing watches (35mm to 38mm) are surprisingly good and attractive unisex watches)

[@aimeeg11]

That was my first one and I just bought a Speedy today. Now if I can find a gmt that isn’t huge!

[@nathalieeishtalian7275]

Finally !!!!! A video targetting this issue. Im a lady and when I started to have interest in watches, i was so frustrated that most of what i get on internet and youtube is about men's watches !!!!!!!! As if we barely exist in the watches world !!! Thank you for ur insight; maybe you can fill this gap :). Also appreciate if you can release a video on the top 5 timeless watches for ladies. Please.

[@TimeStroke]

There's definitely a need for a lot more watch channels featuring the female perspectives. There used to be "Watchgirls A-Z" (if I remember correctly) on Watchbox Studios, but they are not on anymore, after Zoe moved to Hong Kong to work there. Maybe you can find some of their old episodes, although it was pretty much still mens watches they still every so often brought in their take on things from a more female perspective

[@SKULCRUSHR]

One reason I think for this might be the fact that a watch is the only piece of jewellery that they can wear to enhance their looks and personality, so the companies put a lot of time and efforts into men's watch whereas women have a lot of jewellery which they can wear to enhance their beauty and personality so the watch market for women is weak as no one really looks at a woman's watch that much as compared to a man's watch This reply is heavily based on what my mother thinks about women watches

[@silverlakeas]

I have collected watches most of my life & always buy men' s watches, never woman's.

[@dougdax]

Hi, Jenni! I'm a therapist, and I used this video to help some of my female clients to understand why they didn't have a hobby. You've helped me to help them!

[@Bradmhj]

R u saying they don’t have a hobby because of “corporate sexism”

[@samfiadrangus9188]

@@Bradmhj Found the incel.

[@xxc0pE89xx]

75% of TV advertising is directed at females you hold 75% of yhe debt . 🤣 they don't have hobbies because of laziness

[@rmelo5932]

A meticulously researched video. I learned a great deal as a result of your hard work and enjoyed every minute of it. Thanks for the video.

[@popezosimusthethird269]

I'm convinced one of the reasons Swatch did so well is because they did a great job appealing to the female part of the market thanks to their diversity in available colours, designs, with how easy they are to wear casually.

[@Alias_Anybody]

Longines had quite a few ads featuring female athletes. One I remember was starring Lindsey Vonn, which is kind of ironic because alpine-skiing is that one sport which is all about split seconds but at the same time the athletes certainly won't be able to wear let alone use a watch.

[@kasvinimuniandy4178]

yea. that reminds me of the ad Tiger Woods did once. Golfers might be affected by the weight of watches or even just the feel.

[@olivierorban787]

Alpina had the same with Alpina Countess

[@spoontastico]

Thank you for the time and effort you put into crafting this video! I think we can all find ways to change the watch narrative to an inclusive and all-encompassing one, from videos like yours (excellent!) to our local meetups and online posts and dialogues. Thanks for pushing the state of the hobby forward, and helping the rest of us do the same!

[@teresat5496]

As a woman, and a G.I.A. GG, who has sold and owned many Swiss watches, I congratulate you on this video. You are smart, concise and passionate, everything we women want and understand. Thank you.

[@Bradmhj]

Yes I’m a woman with many watches. I like smaller ones though. I own an AP and I stuck it up inside myself and then sold it to a rich man. He had no idea it was deep inside me and paid thousands. it makes me smile when I see him in office wearing it being none the wiser where it’s been. Sorry if thatS TMI

[@edwinrodriguez534]

Jenni! I very much enjoyed this analytical and research-oriented approach to this topic! It clearly shows your chops as a studied professional in this field! Your content only gets better each day! Kudos!

[@brotherofbriar]

Excellent video, Jenni! It’s great to see the historical aspect of the topic. The variety of your content makes great topics of discussion, more so than only watch reviews! 🙏

[@sentoob]

So well researched and so well articulated. Truly a cohesive and thoughtful evaluation of the question you posed. Well done!

[@DanteMiami]

Great video Jenni! So well researched and presented. While she humors my watch obsession and supports (most of) my purchases, my wife does not like to wear a watch herself. She appreciates their beauty and complexity but finds them uncomfortable to wear. Occasionally, she’ll wear the gold Panthère I inherited from my dad or one of the pieces I bought for her before we got married, but more as jewelry and because she knows I get a kick out of it. Glad to have discovered your channel (through Bark and Jack) last year. You’re really good at what you do!

[@dimman77]

The brands' attitudes towards women's watches might be part of the problem. "Shrink it and pink it." - most Swiss women's watch designers probably

[@MultiEquations]

This is the bane of my existence. I wish they would just shrink their existing models.

[@dimman77]

@@MultiEquations What would be some models that you would just like reduced, and to what size?

[@DrRolexPhD]

Because a huge portion of their female customers (not watch enthusiasts; the casual, watch-buying public) DO want traditionally feminine watches. If you're a female watch enthusiast, awesome, and companies are starting to cater to that minority. But it's important to remember that it is a minority.

[@rimun5235]

I tend to buy men’s watches for that reason and just change the strap. The women’s watches are terrible. The only reason I’m not an enthusiast is I try to avoid expensive habits. I’ve got to stay on the affordable side of Seiko, Orient and Citizen.

[@TimeStroke]

Or perhabs "shrink it, pink it, quartz it, bling it"

[@tylerwilliams9012]

Very interested video and perspective. Really enjoyed this - as always, great content. I love hearing more about history and less about movements, specs, that sort of thing. Don't get me wrong, I love that stuff too, but it's all the same. Your videos always stand out from the rest of the crowd.

[@skrong]

Really great analysis, the way you expanded on the historical context enhanced your response from the original Q&A video. You touched on the running accessory market, which I think is actually a interesting example from a watch perspective; a lot of those digital running watches have much more balanced product lineups between genders. It's an illustration of the effect of being function-focused in marketing messaging which supports the direction you're nudging the mechanical watch industry. Keep up the great videos!

[@Xszezz]

You are so needed in this community! Good stuff.

[@renatow.6262]

Jenni, this is simply very very well done, thank you! If it‘s up to me, you can talk hours about this (and other) topic since you show you did your research and you are communicating your hypotheses and conclusions very well. congratulations, and keep going strong!

[@ronellis3068]

Fantastic video, very thoughtful topic. “ let’s get started ! “Love the channel content.

[@elizabethryan2190]

As a woman, I have always been obsessed by watches and have one female friend who is . I would love to see more women -centric review's of watches

[@kasvinimuniandy4178]

yes!! I think women just approach watches differently a bit. And I rarely have female friends to nerd over watches with! My mom's like.. mechanical? every watch is a machine right? mechanical it is. -.-

[@kingquartz26]

This is such a great video. You’ve open my eyes to a few things. As soon as you said “it’s the marketing” it hit me like a ton of bricks. Of course it is! Many companies in the industry have thought processes that are limited by ossified cultural and gender stereotypes. Not only is it the watch manufacturers, it’s also many in the watch enthusiast community. I see it online all the time, men mocking other men for buying a watch they consider too small, “36mm? You should stop shopping at the ladies counter”. Thanks for making this video, Jenni. It was well worth my time.

[@CubanBBQ]

You’re my favorite watch vlogger. And I love hearing your perspective.

[@ObiMunn]

I hadn't given the topic much thought but man did I learn a lot. Blew my mind at the end there. Bloody brilliant Jenni 👍🏻

[@beachbumpower7018]

I was actually thinking about this topic for some days now so I was glad to find your video. I know as a boy, I received several watches, and that could have been the beginning of my love for watches. But I don't know too many girls that received watches when they were young, none really. If the demand changes, and I hope it does, the innovation for female watches will change as well and it will open up that market.

[@yourlocallesbian6448]

My mother gave me one when I was 8 I still have it lol

[@NIN8914]

Thanks for breaking things up and doing the research.. i won't even know where to start if i were to post something regarding to this topic. :) cheers!

[@maschan91]

Great video, loved the way you presented all the facts and examples and research, and all the work behind it. Really high quality content!

[@emaciatedchef]

Nice academically-written essay/presentation! How I wish my students were able to create something even close to your work.

[@edwinrodriguez534]

Always happy to see a new Jenni video!

[@TimiTheHero]

I really liked your perspective and the way you approached the topic. I am still learning about watches but I prefer the simple style and timeless aesthetics, such as a Reverso.

[@BradyPuryear]

Love all the research you showed on this!! Such a great video 😊

[@jean-michelbeylard-ozeroff975]

Best watch related video ever ! I’ve been following you for a while and liking your videos very much. This one is on another level though. Kudos !

[@TheWatchConcierge]

You have one of the best watch channels out there! Keep it up Jenni!

[@drwindsurf]

This is such a thoughtful and interesting discussion. Thank you Jenny. I think it interesting that I got into watches through my grandfather but I collect watches like my mom.

[@chanladdastrassle3678]

You've spoken my mind about women's watches! Great video, Jenni!

[@stevefox8605]

Interesting topic, not thought about it before. Well researched and presented, thank you 👍🏻👍🏻

[@Xiris8878]

Such an amazing video, really opened my perspective on this issue, Thank you!

[@anthonystevens8683]

Once again another great video Jenni. It's great that you have done background research into the subject prior to casting an opinion. Some interesting points that I didn't realize I was part of. Many years ago I purchased a watch for my then girlfriend as she didn't have a watch at all.

[@charlymagne]

Jenni, excellent job in this video. Very enjoyable to see all three phases and great explanation. Keep it up!

[@nadgeemark]

Well done Jenni. Very insightful and spoken from the heart. I hope the decision makers in the watch industry view this and take heed. 👍🏼

[@cirrusmckinney]

Wow, very insightful and clearly a great deal of research went into this video. Thanks as always. I learnt a lot. Cheers.

[@fredhoy6697]

Loved the video. I'm a history buff and this was really interesting.

[@dwicai]

Your videos are wonderful and incredibly well done. Keep up the great work! Thank you.

[@JizzyNinja]

Great breakdown and analysis - love this!

[@wilsonfoo7639]

Great perspective to the topic. Love your KZbin channel!

[@josephpeppard561]

Hi Jenni, another informative and entertaining video. Love your channel and content. As a photographer I couldn't help but notice your Sony mirrorless camera and what appears to be a Zeiss lens, nice photo equipment.

[@jodiarmstrong882]

Great review Jenni keep to good work up, brilliant insight and history of the wristwatch 👍

[@michaelwertz6689]

Very interesting and you have a delightful delivery.

[@fighting_platypusdevscc1268]

Thank you for doing these videos. It's great to see these things from an other perspective. Also good that you're not such a watch-snob. I think that the watch industry should focus more on unisex watches or at least versions for male and female (for example more size and colour variations).

[@siobhancrowley8777]

Thx Jenni. Very informative vid. Especially, what you showcased on watch usage as a tool rspt. accessory during/after the world wars.

[@LeonXOV]

A very interesting history on those advertisements. Can you please share where can we download the images of those vintage ads? :)

[@Dan-56]

Your observations explain perfectly why my wife, who has dimensionally smaller Tudor and Tissot watches, has appropriated my Omega Seamaster 300 as the watch she wears most often 😉👍.

[@incand3nza]

fantastic video, Jenni, I learned a lot! keep it up!

[@BobMuir100]

Brilliant! Your adjusted statement “ ............. don’t like what you like.........” to badly paraphrase is an eye opener for me and I think I now understand why every watch I bought for a lady she then changed!! Thanks Jenni x

[@AA-ke2ns]

I thought it was a re-upload from the notification 😂, insane video though 👌🏻

[@allisonbyrd]

Great video, Jenni! That was an interesting dive into the history of watch-wearing, marketing, and buying. I absolutely love watches, and wear one every day -- sometimes switching them in the same day, depending on what I'm doing. I think the watch manufacturers are doing their own profits a disservice by not simply offering their popular "men's" watches in additional (smaller, but not *too* small!) case sizes. I love my 40mm Milgauss, but it would be even better as a 38mm, for instance. What an untapped market they are missing out on! Thanks for another excellent video!

[@visionist7]

It really shouldn't be a leap to see watches sold like fragrances with a Pour Homme & Pour Femme edition of each watch

[@johnturnerjr7221]

I think this needs to be a TED talk. I'd love to hear more on this topic. Also, thank you Jeni for reframing and correcting the question with regard to women and watches.

[@chloechan5078]

It would be so lovely if you could keep rolling out more and more reviews:) especially the new zenith chronomaster!!!!!!!

[@davidhouston8017]

Jenni thank you for sharing your research. Highly entertaining and informative 👍

[@shermanmak]

Jenni, great analysis and explanation. What you have brought up, can be used and learnt by many in marketing.

[@jameshoward9700]

My wife and daughter like watches and are spoilt for choice when it comes to dress pieces (Breguet, Cartier, JLC etc etc etc). But, try and find a restrained, well designed, smaller sized (their preference), practical (as in sport proof) watch, not covered in diamonds... almost impossible. Rolex probably still does the best (snore), but Omega's Aqua Terras have been blinged, the smaller SMPs axed and Longines has done away with many of their all-rounders. Other brands offer nothing. Seiko is terrible. Breitling is at least making an effort, but the choice is still very poor. It's weird. Modern women have huge spending power (look at the handbag/clothing/jewlery/shoe/cosmetics/wellness markets) and they do everything men do - why does the watch industry largely turn its back on 50% of the market? Have women just been abandoned to smart watches? Crazy. One brand will get success eventually and the rest will follow.

[@visionist7]

I smell a billion dollar opportunity

[@brois841]

James, you sort of mentioned part of the problem. To women a watch is just another jewelry accessory and from a practical perspective competes for resources. Whereas with men, the watch is pretty much your only accessory. It's the reason men can justify huge sums to spend on their watch. My wife's TAG is smaller, practical (sport proof) and not covered in diamonds. In fact, many brands can satisfy this. However at the end watch makers produce what sells. They're in business to make money, after all. Those who vote with their dollars are who determine what watch makers continue to make in the future. I don't think women are abandoned, I just think the watch is turning into a hobby for some, jewelry for many and lacks utility for most. I know more people with an Apple watch than a real watch.

[@OtherSide..]

You're one of my new favorite channels thank you good work I subscribed

[@davidwarburton8890]

Thank you Jenni; great presentation and perspective. I will keep it in mind when I make my next purchase for anything for my woman.

[@MartinBellP]

Very informative, I learned a lot. Thanks for all the research ! :)

[@pranavkarol]

A topic rarely discussed. Super content as usual. Always wanted to know more and why. 👍

[@TheTimeCollector]

I can see you've been busy, lots of research on this content. I LIKE IT. although it makes me feel a little sad giving the perspective true history of how females were treated back then and how long its taking for the world to see us humans equal regardless of sex and color. But it's progressive and that's always a good thing. And yes I am super happy to see you becoming the Female role model on this hobby! The Supercar Blondie of the watch world. Keep up the good work Jenni

[@pescawaldo]

Wow Jenni. This is probably the best, if not one of the beat videos you’ve made! Well researched and articulated, thought provoking and perspective changing. You pretty much talked historical analysis, marketing techniques, buying psychology, gender roles and wage gaps. Wow, just wow! Bravo! Oh cute top btw! 😊

[@gelatin25]

Seeing another Jenni Elle video uploaded always makes my weekend. :D

[@piad2428]

Thank you Jenni!! I’ve been researching for months looking for a watch for myself. I have a small wrist but I would love a watch that isn’t dainty, covered in diamonds and a quartz movement (nothing wrong with it, I love diamonds too, there’s just a time and a place for it!). I’m sure other women would love practical watches for everyday use, and if there were more choices they would buy them. There are so many great watches geared toward men, but even a 36/37mm watch is too big for me. I finally decided on two choices - Rolex Datejust 34mm or AP Royal Oak 34mm (not Quartz! Woo!!). Thank you for your content, it’s been very useful and I’m so happy to know other women feel the same way about watches!

[@ShaneLindie]

Enjoyed your video. Very good analysis.

[@mariog7213]

Very insightful and well made video. Thanks Jenni

[@rich545im]

I like how you often show the Ryu watch in intermissions. Big childhood street fighter fan, thanks to your video I bought one!

[@rjblue42]

Brilliant video, Jenni, Thank you!

[@DaPinoPrince]

Great essay! More deep dives like this, please.

[@ratihkumala7214]

This video makes me subscribe! I love the way you explain this, I'm kind of newbie in watch hobby and don't own many, and I'm a lady! So spot on when you said, "Dear watch brand show me how a watch make me more powerful and not make me sexy." Thank you for sharing.

[@michaelward3421]

Great video! I suspect your analyses are spot-on. I will also go on record as saying my wife loves her watches.

[@nicowernli]

Really good video. You are creating amazing content, very interesting to watch. Congrats 👏👏👏

[@hannahbanana1986]

Jenni I've been loving your videos this year and finally made my first 'real' watch purchase today - the new 2021 Omega Speedy sapphire sandwich... It suits me (and my small wrist) perfectly - I generally hate most watches designed specifically for women. My choice was between the Speedy and a Rolex Datejust - obviously very different and in the end the Omega's sporty styling just won me over. Thanks for creating such great content over the past year while we've been in lockdown and lusting over timepieces!

[@scottlalonde2878]

Great video, thank you for the effort you put in.

[@mayorofrlyeh8042]

That was a very interesting and informative video, thanks for that!

[@bnetz90]

The only reason I'm responding is because you asked for women who watched to let you know what we thought lol you hit it all perfectly! Everything was 100% dead on and I hope we see more options in the future from watch companies. I also couldnt think of a single ad geared towards women so it was nice to see a couple of shots of those and the history aspect was great :) thanks for your awesome videos!

[@TheWatchRepairersPerspective]

I watched this video and it was very interesting. Thank you! Interesting history.

[@lauramacdonald7475]

Just want to say thanks for your channel and thanks for this video! You are spot on with this! My husband and his friends are very into watches, but when we did a bit of shopping, I was drawn to one, just one, women's watch, which is the one I currently own (it's an Omega DeVille Tresor on a blue satin strap). I was blown away by how unappealing the luxury women's watch market is because it seems like there's so much potential to appeal to professional women who are looking for a more utilitarian option that fits, does the job, and just feels good. I do have a couple of more fashionable watches (which are still utilitarian), but they don't compare in terms of how they feel on my wrist relative to the Omega. And yet, even still there are just very few watches out there that I would be willing to sink thousands of dollars into. I do face a lot of the problem that other women with petite wrists do, which is that anything over 36 mm will simply overwhelm my wrist. It's just such a bummer and I can't believe luxury watch brands are leaving so much potential market on the table. I do need to say thanks for bringing the Rolex Oyster Perpetual Datejust to my attention. I'd never considered a watch with a bracelet before that, but I've decided that's my next watch purchase. It's beautiful, practical, understated, and it took me seeing your video with it to recognize it in the sea of less than appealing luxury options.

[@WorthAWatchReviews]

Great video☺️ My girlfriend and I regularly share our watches. The lug to lug and case size are the only restrictions. Ironically the only watch we can't share is her old fashion watch.

[@bruceyoung2869]

Great video thank you for the insight.

[@henrywest7217]

You've clarified a few things for me. Thanks.

[@notlemcram]

Interesting, just had a conversation with my wife about this the other day. In her opinion all currently selling woman’s watches are boring and just looks like smaller men’s watches. Modem watches have become too casual. Her interests are in 1920 to 1950 era watches like her two platinum Hamilton that have some diamonds and I think one has some mill work. She is also fond of Edwardian jewelry, so I can see how the interest aligns. One of her watches is currently out for maintenance. She also mentioned it’s sad that there are really no videos covering these adorned watches from Hamilton and bulova. Would love to see something on vintage ladies watches that covers this era and explains the movements used, there accuracy and kind of a buyers guide of what is safe and what to avoid from these eras. From my perspective, it would also be interesting to know if a modern movement retrofits may be possible etc for those ones that only display the correct time of day. 😂

[@johnleonard3806]

Excellent video Jenni. I watched the whole thing.

[@jpadiver]

My partner never liked skinny “female” watches, and thought your video did a great job capturing the essence of the preferred way of marketing to women... well done Jenni!

[@tab3Gator]

This is your best work yet 👏

[@tonyanguiano5551]

Wow!!!! Amazing research and analysis!!!!

[@VARIOeveryday]

Good insight and nice research!