THESE are 2024's TOP Makeup Brands…Apparently. 🤔

[@SimplyCerisa]

LOVE your hair styled like that!

[@kathypatton3719]

Love your hair side parted…very flattering

[@katiebrunner4376]

I’m sorry Nyx should have been on the list especially with their butter melt bronzer and blushes

[@JenPhelps]

Right?? They had so many great launches this year!

[@katiebrunner4376]

@ yeaaa I don’t feel like this list is a good representation of sales

[@jenn8459]

Agreed. Nyx is amazing

[@angelaw886]

And that new lip gloss/stain.

[@CreandoAndobyArayKari]

Not a trusty list. NYX was a given.

[@BloodSweatandFears]

Baby tiktokers definitely affected these results. Just because something is “viral” doesn’t mean it’s good quality 😅

[@annelouise-qz9vx]

I am so glad you think ColourPop should have made that list. That is definitely MY #1 brand. There's so much to love about them. Their products are made in the USA. They're not tested on animals. They're good quality. They're affordable. They're fun. They have great sales. I check their website every day because you never know what you can get for a steal at 40% off.

[@rebeccabergman8981]

Drunk elephant Ridiculous 😢

[@kathleenstoin671]

The eyeshadow colors you're wearing look great with your gray sweater. I love your channel! I watched another woman's channel a lot also, but she launched her own line of makeup, and she just promotes her line now instead of recommending good products from various manufacturers as you do. And they're so expensive that I can't afford them. Your channel is truly helpful, though. I have bought makeup on your recommendation and I've never been disappointed. And I appreciate that you tell us what isn't so great! So please keep it up! You're getting better and better.

[@LilyOlea777]

My nephew is a makeup artist for clean brands and he travels to different Sephora stores. He says that Charlotte Tilbury pushes other brands out and has some sort of special deal with Sephora. I’ve never been very impressed with any of her products. I did really like one of the blushes, but it was so messy. I’d love so see a video of your top ten. I do love a lot of ELF products. I bought the Fenty blush you recommended. I do love Moira. I’ve been exploring Korean makeup and have always loved their BB and CC creams. Also just bought the silver Tir Tir after watching another video of yours. Of course I buy new Laneige lip balm every year - gummy bear and peppermint swirl are my favorites.

[@jeanwest1058]

Your hair looks so pretty on this video. Smooth and healthy. ❤

[@stephanielynn6459]

I LOVEEE your hair!!!!

[@ejbooks]

Another refreshing video! You certainly are creative with your video ideas. This was interesting and got us all thinking of reasons why a certain brand made it/didn’t make it on the list. Have to agree with your reasoning on why they did or didn’t…. Make it . Really surprised at NYX, and CT! No one really shows her products in videos. Have a wonderful Christmas with your family! You have out done yourself this year with so many fantastic videos💕💕.

[@traceyflater]

Merry Christmas! I llove your intro! Also, ir's fun seeing where the elf shows up next. 😀

[@JenPhelps]

Merry Christmas Tracey!! Haha we're running out of ideas on where to put him. 🤣

[@1cookiefan]

Jen, you look so pretty today!

[@michellecaudill7936]

Glossier stretch concealer love it on-my mature eyes

[@Susan406]

Hmmm, I'm with you -- I don't understand why some of these brands are on the list and some aren't. Weird for Rare Beauty to go from #1 last year to absent from the top 50 this year. Don't know of anyone who uses Glossier or Rhode, but that's my little rural corner of the world. I'd love to see a similar video from you about your personal opinion on brands that used to be so huge at Ulta and which now either aren't carried at all or which have been reduced to one tiny spot and which you rarely hear about any more. Too Faced, Urban Decay, etc. -- how the mighty have fallen!

[@RENEESKATES]

I got a jar of noxema as a teenager..for my skin care, my mom NEVER bought me anything of the make up persuasion….my goodness times have changed! Now I buy anything I want as far as skin care and make up goes, I usually go for clean, cruelty free and what’s kind to my skin. I would’ve liked to see tarte on this list.

[@idreamofparis7233]

Same. I had to buy my own skincare and makeup if my mom didn’t have a product she’d let me use. She had Mary Kay and Avon makeup, nothing fancy.

[@jessicacollins9033]

Hi Jen. LOVE your hair. It looks great and so do your brows! Wish I could do mine so perfectly. Hope you’re having a great week!❤

[@rebekahdove424]

Merry Christmas Miss Jen & family

[@laurakenney100]

I bought one Charlotte eye palette, and I rarely use it. It's so fragile as well, so i have to keep it safely in a drawer, which doesn't help in remembering to use it once in a while.

[@Silverwingz007]

Hi Jen!! Thank you for everything you do! I just love Vlogmas!🎄❤😍

[@sandrawilliams743]

Hi Jen I'm a bit older than you and I still buy drug store make-up over high end.Colorpop, L'Oreal, Elf etc. Because I don't buy into the hype with the high end marketing for make up and its what im used to.Ive always had to buy my own makeup. You look very Beautiful today but you always do 💗. Merry Christmas to you and your Husband Son and Family. I love your videos because I appreciate your honest reviews 🎄⛄🎁

[@Tracylyn42]

This list in my opinion is way way out of touch. I don’t know how they got this ranking. But Rare beauty made Selena a billionaire this yr and not in the top 50? I say Poppycock

[@idreamofparis7233]

Agree!

[@lauramacknick1116]

Merry Christmas Jen!

[@JenPhelps]

Merry Christmas to you too! 🎄☃️🎁

[@jenniebensch7216]

Your hair looks SO GOOD! 😊

[@myaccount99006]

oh you look so pretty Jen!!

[@kathleenp3135]

Jen! SUCH a great video! You’re so right about Drunk Elephant. Just ridiculous!

[@michellesearcy2480]

How refreshing is this video ! 💜 Jen Always stay this way ! Way too many influencers get more influenced by the Profit versus the connection with their viewers . I would rather buy from the smaller brands that actually come through with results instead of, padding the pockets of those that really doesn’t come through with the results. Charlotte Tilbury does have some eyeshadows I like but, out of all foundations I’ve ever used this one oxidized the most ! Orange within 30 min of application. I am 56 , and skincare is my biggest splurge 😂 Thank you for your hard work !! Merry Christmas 🎄

[@JenPhelps]

Merry Christmas to you too!

[@michellesearcy2480]

@@JenPhelps 🤗

[@Silverwingz007]

By the way, where did you get the Advent Calendar bags, Jen? So cute 🥰 🤗

[@JenPhelps]

Amazon!

[@brendaaceituno1761]

Let's recap: economy is hitting some of us really hard and can barely afford drugstore makeup while some teens can tell their parents "I want Drunk Elephant and Dior and I want it NOW" Got it.

[@anyanka04]

Have a lovely Christmas Jen, enjoy your rest, you deserve it! 🥰🎄🎅🏻 xxxx

[@JenPhelps]

Aw thank you! Merry Christmas to you too!

[@anyanka04]

@ thank you! 🎄🎅🏼🥳 xxx

[@janicedelong7900]

YAY! Love my Jen time!!!🤩🤩

[@lavoixdevelours]

Cosmetify might get paid for this list. Hmm. L'Oreal is still the top seller at the drugstore. I know Rare Beauty is in the top 5 at Sephora.

[@JenPhelps]

This list isn't about sales numbers, it's supposedly about "popularity" so it only takes into account the social media following, engagement and Google searches. But it doesn't mean people are buying these brands...just that they're interested.

[@glendagarcia6194]

Okay, social media following, social media engagement, and searches on social media or extensions thereof. Where is sales? You mentioned sales went 160% for Sol de Janiero but nothing else. Where are the sales? That’s odd to me bc while I understand social interaction is important, does it really top sales? Actual money spent on a product? I agree Rare Beauty should have been on the list. And all the luxury makeup? That’s a hard no, for the most part. Skincare maybe makeup, just no. There are so many great products in makeup area it’s a no contest for me. People complain about the economy but pay $80.00 for a foundation then complain about the price of bacon and eggs? It’s insane. Jen, I had to stop myself bc I was teetering into other areas that wouldn’t benefit anyone 😂! Enjoyed the video and I look forward to them during Vlogmas. Your opening segment is so peaceful and serene. Thank you for such a great vibe.

[@HiddenTreasure09]

Great Video & Happy Holidays! I’m really surprised that Makeup By Mario, Hourglass, YSL, Supergoop, Pattern by Tracee Ellis Ross, Summer Friday’s, or About Face did not make it onto the list 🤨🤔🤯🤷🏾‍♀️

[@jenn8459]

I admit I like the classics, Channel, Estee Lauder, Lancome, MAC. The newbies like Charlotte Tilbury, Drunk Elephant & celebrity brands don't work for me.

[@AngiePhiffer79]

Please show how you did your hair today! It’s beautiful!

[@marianne7122]

So much knowledge! Thank you for sharing it so generously 🙏❤

[@marianne7122]

Augustinus Bader is super bougie! 💸💸💸

[@SharrellKline]

LOVE the side part. 😍

[@starbucksg18]

As a teenager I washed my face with Ivory soap ! Makeup was not allowed so I would sneak my blue eyeshadow from Maybelline and put it on in the gym locker room. I cannot imagine my mother purchasing Dior for me. She did wear luxury products from Estee Lauder and Clinique. My venture into "fancy" makeup was Lancome. Their mascara and eye liner were such a splurge. Great look on you today, love the eyes.

[@LenaSheppard]

Wow, granted I rarely buy hi-end, this was so interesting. I was hoping colourpop & nyx would be up there too. I don't get drunk elephant either. I've just been loving cosrx & BOJ. Thank you for being here for us !

[@dizzieblonde2010]

I love your videos!

[@AngiePhiffer79]

I agree with you 100% about Drunk Elephant. I absolutely love Fenty and have most of their products. Very solid products.

[@ecclestonsangel]

Hey Jen! I wholeheartedly agree with you- ColourPop definitely should have been on the list. They have great products, and they are affordable. Not everything has to be uber-expensive to be good. As I've mentioned to you before, their eyebrow pen is terrific! I can't wait for you to try it and tell me what you think. Your favourite palette is Stone Cold Fox. Mine is It's a Mood. I am a little bit Scandinavian, but I'm primarily Irish-German, and believe me, I look very Irish. My skin is porcelain, I have reddish hair, and hazel eyes that change color according to what I'm wearing. I have what they call a "peaches and cream" complexion. I like the colors in the It's a Mood palette because even the cool colors lean warm. Your skin is alabaster, and you have pink undertones that go with your blue eyes, so Stone Cold Fox is a good palette for you. I really dislike Drunk Elephant. I think they're disgustingly overpriced, and after hearing about the "Sephora Kids," I'm even less interested in their product line. It kinda turns me off on wanting to shop at Sephora, too. I don't know about you, but I don't see the point in wasting all my money on luxury brands. It's not as if they are better than any other brand; you are paying for brand recognition. I don't mind having prestige items once in awhile, as a treat, but I mostly try to stick with "drugstore" brands. Most of them are just as good as prestige or luxury, and way more affordable. Are you ready for this weekend? It's going to get ugly. It's supposed to start snowing here in Binghamton overnight, and we are supposed to get significant accumulation. Sat. and Sun. it's only going to be in the teens, and down to 2 degrees at night. And that's before the wind chill. We are paying for the warm winter we had last year...in spades!

[@micheleharris6851]

I remember some CTilbury drama with influencers getting pr with items missing or being stolen;does that count? Still haven't tried this brand;in Sephora it is a little boring display. Was surprised Tarte wasn't on the list too.

[@SarahHovley]

It is funny to me about Charlotte Tilbury. I blocked her ads on KZbin because they so annoy me! 😂 The increase in luxury brands confuses me. I can tell you that I would never pay for Drunk Elephant products. Just too cheap and I really hate snobby marketing.

[@monicapatton1405]

I’m surprised Haus Labs & Naturium aren’t higher up.

[@karinascosta1218]

The fact Rare Beauty isn’t there says all you need to know about this list. Come on!

[@volsungs]

I think one issue is I’m not sure their method of data collection is a good indication of brand popularity. Something is talked about or searched doesn’t necessarily mean it’s being purchased or used by the consumers. Measuring based on notoriety/trends of a brand also doesn’t say anything about the quality. By that logic, Youth Foria could be #1 simply based on the controversy. Idk maybe I’m in the minority for this, but my point being I’m also scratching my head at this list and how they went about it. Ends up feeling misleading or not entirely inaccurate. (Also many of these lists often are sponsored or incentivized)

[@khill6510]

Loving the side part.. ❤

[@tonidavie3635]

I love your shop your stash advent calendar with your son.

[@blackcatt24]

I 💯 agree about Drunk Elephant. It makes me sad that teens are getting manipulated by them, but teens are definitely on a different planet lol, and brand matters more than quality or cost to them. I think Nyx and ColourPop should have been on the list as well as RMS and NatashaDenona. I love all your side parted hairstyles these past few months... your hair looks great!

[@oracularp]

I'm feeling my age with some of these brands, like Rhode (which I'm not into) and Dior (which I'm well over). It's nice to see elf on the list, but I'm sad there's not more drugstore brands. I still buy a lot of drugstore and only do high-end for formulas or shades I depend on or need and treating myself to something nice.l here and there. Check out the "lipstick effect," which I think nicely explains why people are buying luxury in this economy. In hard times, people will treat themselves to small luxuries as a coping mechanism. I can't lie: times are hard and stressful, and yet I do sometimes treat myself to something very nice, like a high-end lipstick or small palette.

[@JenPhelps]

That makes sense!

[@marianne7122]

Yes, the "lipstick effect". I thought the same thing.

[@kellysblackcat]

I wonder if it's just a couple of beauty editors that pick the brands? Look for what the tik tok craze is or what's viral for a moment etc. Because this list didn't make sense to me either. Like Dior has those blushes, laniege the lip masks etc, but that's just 1 product, what else are people using from those brands? None of those brands interest me, except Elf and I do like the laniege lip masks. ✨🎄🎅

[@kellyharper367]

Not to date myself... but my first makeup was from Woolworth's! Pink Frost lipstick for 50 cents, translucent loose face powder for 75 cents, 0.5 oz of musk oil for $1, and Pond's cold cream for 75 cents, and a very basic mascara (non-waterproof) by Maybelline for $1.50. Eye shadow and powder blush weren't very popular yet for average people.

[@shaunaburton7136]

I love elf.

[@janreding9384]

I do like elf mostly drugstore for me but Moira is when I have tried in the powder and I absolutely love it I have the four-dimensional powder that has the green in it and it's just fantastic so anyways another great video thanks for all the work that you put into this

[@20thcenturyrelic]

Hi Jen, thanks for the video. One thing - with respect to Bubble, their products are mostly *not* fragrance free. When you look at the ingredients lists, they don't have added fragrance, but they do contain fragrant ingredients such as lavender water. You may not be able to smell it, but the products do have fragrance.

[@JenPhelps]

Interesting...they claim to be fragrance free on their packaging.

[@Bright_Broccoli]

I never heard of Rare Beauty.

[@christinalaska]

Jen avoid the Glossier lipsticks… I know you have dry lips. I don’t but dang their products dried my lips painfully. Just my opinion but I’ll never use that brand again! This was a fun video! My wins this year were Rare Beauty, ELF, Ouai, NYX and Estée Lauder ❤

[@triciaromus8185]

Never purchased anything from Drunk Elephant and never will. Totally agree that they're an incredibly expensive brand for basic products

[@nickimontie]

I wonder if the list was based on sales. During one of the big Sephora sales, I checked out the LaNeige section, which had a lot of empty spaces because of high sales. The only item I have of theirs is the Water Bank Blue Hyaluronic Intensive moisturizer. It is excellent!

[@angelwings1979]

I think that how this list is collated really skews the results to a younger more online demographic. There are a lot of people that buy makeup that don’t use TikTok or Instagram or any social media. I think that only a handful of drugstore brands making the list exemplifies this. Luxury high end products seem to be extremely popular with the under 30/ TikTok user population. Price and quality are higher on the over 30 groups list of priorities than brand names. Focusing on social media following and engagement as well as Google search results are going to give a false sense of what actual sales a brand is doing. Still super interesting though.

[@katiebrunner4376]

Patrick Ta should not be on this list!

[@20thcenturyrelic]

I usually limit myself to 1 comment, but I just have to say that I can imagine my mother's reaction if I'd asked for Dior products as a teenager!!! She didn't even buy things like that for herself. In fact, I doubt anyone we knew used luxury makeup or skincare. This was among middle class families in the 70s.

[@angelaw886]

All I bought this year was 2 Lamora palettes from Amazon, an eyeliner, a blush, lip gloss, two lipsticks, and a mascara. I bought more skincare and fragrance. I wear makeup, but I have plenty.

[@melissayoung7451]

I’m surprised Rare Beauty isn’t on the list. They released new products & Selena Gomez is very popular. I see a lot of pre- teens shopping in Sephora & they do look at the high end products. Guess it’s the social media influence

[@sydneylawrence5495]

Savy senior doesnt understand why The Ordinary &Inkey List did not make the cut.? Have a blessed 🎄. Arkansas fan who really enjoys your videos.!!

[@bevyoung2009]

I don't even know what Drunk Elephant is.

[@ironicallyfit518]

If it doesn't make sense, it's usually related to TikTok. 😂 my guess is trends, controversy, and virality are what made this list.

[@triciaromus8185]

No Milani?

[@GhosstRyder]

Oh yes teenagers LOVE to spend their parents money on frivolous things they don’t need! My 12 year old niece drives her parents crazy with Drunk Elephant and Sol de Janerio. The Marula oil caused so much drama last Christmas between me, my sister and brother in law. My niece has every scent from Sol de Janerio while I don’t even own one. I think ELF should have had top billing as we threw Charlotte totally off the chart. I agree with your choices over the actual ones. Thank you for sharing this list that I didn’t even know existed. ❤❤❤

[@mers5964]

As much I want to dislike CT and absolutely hate her advertising, I find myself using 3 of her products every day. The setting spray is the only one that’s ever made a difference on my oily skin, love her matte blush in pillow talk, and oyster pearl is the only eyeshadow I use. She definitely has some staples that are loved.

[@JenPhelps]

I love Oyster Pearl! It's my favorite shade and it's a great formula too!

[@bevyoung2009]

I bought Sol de Janeiro last summer. On sale great body mists.

[@yensid4294]

I love the Laneige Milky Toner. I tried their lip mask but it wasn't enough for overnight for me. It was just an overpriced pot lip balm. The OG Byte lip mask was amazing before they reformulated & removed the lanolin to be vegan. Now I just use vaseline or a tube of lanolin nipple cream & both work well as an overnight lip mask for me.

[@mademoiselleso6587]

Laneige would be a bit more popular if the makeup would be available in stores in America. Their foundation is good, maybe better than the red Tirtir, but the ones available on international sites to buy don't have wide shades choices, in Korea, they have many shades. I loved Laneige skincare years ago, their emulsion was so good, but they changed formulas in the last years :( Btw, 100% Bubble over Drunk Elephant

[@JenPhelps]

I remember when the makeup was at Target! I bought the Laneige cushion there and loved it!!

[@CC22117]

I remember CT came out with a perfume collection over the summer (I think) and people that never talk about her were talking about it. Plus the fragrance channels were too. Maybe that's what boosted CT on the list? 🤷‍♀️

[@CC22117]

Btw I love your sweater. 💖 You look so pretty.

[@julievenus3670]

I love your peaceful Vlogmas and channel❤🎄☃️❤️ I use the Glossier tubing mascara because it's easy to remove, and as a contact wearer, it never flakes...it doesn't give the biggest eyelashes, but otherwise I do like it. Also. ELF's Brow Wow is great! I do like RMS, their blushes!!!!

[@monicapatton1405]

I’m not surprised by Rare Beauty, they haven’t been putting things out as much.

[@dianawalter1446]

I purchased bubble to try but the packaging malfunctioned and I had to toss as I could not get the product out was really disappointed. Take care and stay safe. ❤❤❤

[@evelynrosado9711]

Augusts Bader is like La Mer. Expensive.

[@cherylt5818]

I question the validity of this list...it makes absolutely NO sense. I would love to know the ages of the people that supposedly made the most purchases from these brands.

[@Issamermaid]

Cecred (pronounced sacred) is Beyonce’s hair care brand. I’ve heard great things about it!

[@sherylwickenheiser2582]

I’ve never used Sol de Janeiro and didn’t really like the way they smell. I do use a few CT products that I like. My daughter and I love Fenty the perfume. My granddaughter and I love Fenty lipgloss. I like the gloss balm too. Not sure what I would put on the list, maybe Alter Ego, Sigma? They may be too small like Moira? Anyway thanks for the video.

[@mrs.jackson.]

I’m sad knowing vlogmas is ending soon.

[@carolynpritchard9827]

I love Colourpop. Nyx is hit or miss for me. I agree folks will treat themselves to luxury makeup in hard times especially since drugstore pricing has gone way up anyway.

[@BloodSweatandFears]

Glossier is awesome. Their cloud paint blush, skin tint, boy brow, lip slicks and fragrances are all very good in my opinion. The original You fragrance my husband absolutely loves on me so that’s a staple 😂

[@JenPhelps]

I love the You perfume...it smells amazing!

[@CreandoAndobyArayKari]

Yes, I agree with you on Drunk Elephant. They were famous year ago and I felt for the trap back them as well as Sunday Reily, but now there are so many dupes with similar/better effective products. Teenagers using high end make up/skin products is ridiculous. I just bought a mascara for my 14 yo’s stocking and that is about it, drugstore and clean were my two musts. Nail polish and lip balm are all she is allowed to wear. Mascara for parties only. I am lucky if she even washes her face with Dove lol😅

[@clcarrer3038]

I'd forgotten about the spiders story! 😅😅 And Cecred is Beyoncé's hair brand.

[@katiebrunner4376]

I feel like once again it’s the younger generation that love drunk elephant. It’s a no for me dawg

[@LiveLaughLeaveBB]

Although I do absolutely LOVE the Rhode milky toner and barrier cream, the rest of this list is a bit off for me!

[@dercuwuin]

I used the same skin care stuff for almost 10 years.. I always restock the same things from clarins, origins, and neutrogena 😅 so when I first heard about drunk elephant I thought it’s a meme with a funny name haha then it really surprised me it’s a real brand (yes I live under a rock😂)

[@HayleyPlatt-p8l]

merry Christmas to you

[@JenPhelps]

Merry Christmas to you too! 🎄☃️🎁

[@karenswartzlander5411]

Ravie Beauty and Trixie Cosmetics would be on my list, but they are too new and small to be worldwide. Maybe someday!

[@luluscnadel8078]

I love Drunk Elephant! And I’m not a teenager.

[@JenPhelps]

A lot of people use it who aren't teenagers...it's actually NOT made for teens at all! That's why so many dermatologists came out and told parents not to buy it for them because some of the products have actives that are too harsh for their skin and they don't need it.

[@mels7360]

Any press is good press. 🤷‍♀️

[@aleigha9141]

Also surprised about Rare Beauty wow. And I do not get the hype with Drunk Elephant at all 🤷‍♀️ I do love Laneige. I love their sleeping lip mask. It has saved my dry lips. Plus I have used some of their skincare products and really enjoyed them. ELF is one of my all time favorites. For makeup and skincare. I love that they come out with new things all the time plus they make more affordable alternatives to high end. I’m a drugstore girlie so I rarely buy higher end. I don’t use charlotte tilbury and feel she’s overpriced. I guess I’m left a little confused by the list also. But thank you for counting it down with us! Have a great rest of your week. Hugs! 💖 Edited to add: I love the SOL de Janiero products too! Especially their body mist. I WILL spend money on more expensive fragrances. One of the things I do though, is use the sol de Janiero (I have a few different scents) and layer those with my expensive perfumes and they last longer bc I don’t put as much on. But I still get the scent of the high end fragrance. It’s a good hack when you can find the scent in the sol to match. Like #40 matches Prada Candy which is one of my faves. But she expensive!

[@katiebrunner4376]

I think the kids/gen z have been liking glossier

[@JenPhelps]

Oh maybe!! It has the "clean girl" vibe or whatever that trend is.

[@katiebrunner4376]

@ that would make sense

[@jolene1117]

I love their 'You' fragrance (the original). I go through it so fast. It really becomes a different scent when it mixes with your own scent. Every time I'm out in public people insist I'm wearing their favorite perfume - I've heard Chanel number 5 and many others, even Love's Baby Soft!! But it's always just You. I never buy anything else though, none of the other Glossier products have ever wowed me.

[@yensid4294]

I think mascara & foundation are the 2 makeup products that always have mixed reviews. Understandably since those items are very personal & preference driven. 😮

[@monicapatton1405]

Drunk Elephant is the worst. Have you seen James Welsh’s deep dive on them? Very interesting. So many of these brands in the top 10 I don’t even use. Interesting. I do think Fenty has some great products. And CT fans go hard. Surprised by Rhode & Drunk Elephant for sure.

[@stephanietruax948]

I wonder if the data is a little misleading. Like they can have engagement and searches and it could be bad. Like negative comments and searches to see what is going on with the brand. Just a thought.