Touring Boucher Guitars, from lumber to world-class guitars!

I help people find the right guitar faster.
Thanks to ‪@LesGuitaresBoucher‬ for having me up for a few days!
Check out Boucher Guitars
boucherguitars.com/
My friend Doug at Guitars San Diego sells Boucher! (not affiliates, just friends)
www.guitarssandiego.com/bouch...
My friends Jason, John, and Jeremy Chapman sell them too (not affiliates, just friends) ‪@AcousticShoppe‬
www.theacousticshoppe.com/sho...
My Favorite Strings for Acoustic
stringjoy.com/shop/strings/ac...
My favorite strings for Electric
stringjoy.com/guitarstrings/s...
I'll teach you how to build a powerful and meaningful collection of guitars in my course, Right Guitars Faster
www.guitar-hunter.teachable.com
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Jeremy the Guitar Hunter
PO Box 773
Harrisonburg, VA 22803
What gear did you use to record this?
Here are links to my recording gear:
1. Apollo Twin: imp.i114863.net/P0KJWe
2. Royer R10: imp.i114863.net/e4qybO
3. EV RE20 Podcast Mics: imp.i114863.net/151nz9
4. Gator Frameworks XLR Boom stand: imp.i114863.net/151nz9
5. Kali LP6 Monitors: imp.i114863.net/zayZOr
6. Gator Frameworks Monitor stands: imp.i114863.net/Ea9rA2
7. Primacoustic London 12 Room Kit: imp.i114863.net/yRyJo3
My essential gear(affiliate links below)
10’ Ernie Ball Cable
imp.i114863.net/knnPV
30’ Ernie Ball Coiled Cable
imp.i114863.net/eooxQ
Primetone 1.0mm Picks
imp.i114863.net/G66Y2
My favorite Acoustic Guitar Strings, D’Addarrio Nickel Bronze Light Top, Medium Bottom
imp.i114863.net/Zkkez
Favorite Electric Guitar Strings: Ernie Ball Slinky’s
imp.i114863.net/o22aW
One Spot Power Adapter Kit
imp.i114863.net/0rrBN
Fishman ToneDEQ
imp.i114863.net/KeJLj9
LR Baggs Venue DI
imp.i114863.net/2PPBA
LR Baggs Session DI
imp.i114863.net/vLLgL
Fender Acoustic SFXii
imp.i114863.net/oeyaWY
Fishman Artist 30:
imp.i114863.net/JrKzRa
LR Baggs Synapse Personal PA
imp.i114863.net/NddY1

[@LesGuitaresBoucher]

Thank you Jeremy! Another amazing video! We are so glad that you could capture the essence of what we do. The whole team really appreciates all the effort you put into this latest video, it’s extremely well done! We would like to clarify that Mr. Robin Boucher never worked at Guitares Norman even if he was very close to his uncle Norman Boucher. We would also like to clarify that we do use polyurethane to finish our guitars. Other than these little details, you did an amazing job at compiling and explaining all the information that you received over these couple of days. Thank you for your great vibe and kind words Jeremy. We hope to see you again soon!

[@JeremySheppard]

I'm sorry for the mistakes! I'm so glad I got to spend time with the whole Boucher crew.

[@carltosten7875]

Hello Boucher guitars, I got my first in 2004, Robin has worked miracles and really grown the brand.

[@kweinfurt]

Thanks, Jeremy, for this wonderful tour. I have a hybrid OM and it’s the best guitar I’ve ever played. It was fun seeing the entire process of building in this vid.

[@craigstephenson2750]

Phenomenal video! You adequately showed everything from processing the physical Adirondak tree trunk blocks to the finished setup without giving away any of the secret sauce. Excellent coverage and articulation of what makes Boucher's great! Thanks for sharing! New editor appears to be working out great!! Kudos!!!

[@johnwashburn3793]

I think that the new editor person is going to be great!

[@Dantoob1]

Thank you, Jeremy, for creating such a fine piece on Boucher Guitars. I really appreciate the story you tell and seeing behind-the-curtain aspects of their lumbering and construction. I'm a lucky man who's typing this in a room with an SG-21-S in my lap, an SG-41-G hanging on the wall, and an 2011 Indian Goose OOO sitting in a stand. I love Robin and the whole Boucher Team and I love you.

[@MatthewPeskay]

Heads up - typo in the vid title? Awesome video!!! Thanks for making and sharing! You must have a different perspective visiting guitar makers now that you have been through the process yourself. Thanks Jeremy!

[@Woltide]

Great video! Their guitars look very sleek and classy. Awesome binding on the neck. Cheers to the new editor, knocked it out of the park. I can’t wait to see the D18 video soon

[@gregrandallbtsr03]

Great video! I love watching guitars being made and learning about the people behind them. Thanks Jeremy! Peace

[@MrDaveKC]

Fascinating! I love seeing the process of how guitars are made, it's just such a fascinating process.

[@gerardbelliveau1133]

I was given a tour of this facility by Robin Boucher. It was an incredible experience. Robin is certainly the best ambassador for canadian guitar builders. I believe that his guitars are world class, in other words the best. If he was american, he would be considered the absolute master luthier. Furthermore you will not meet a nicer and humble human being…..

[@ReidAWarren]

My SG-62-BV was being built in the factory at the time this was recorded. Really cool to see.

[@johnmcrae3221]

Jeremy. That was one of the better videos I have seen on Boucher. Great job!!

[@danielgrenier2417]

Oh, man. I soooo agree with everything you say, Jeremy. I bought a PS-Sg-161 OM Hybrid with that special flamed maple such as you show at 10:45. It is absolutely the vet best guitar I have ever played or owned. I have owned it for over 15 months now and I swear, it sounds better each day. Fluid, bright, agile and so easy to play, it rings like a grand piano and the sustain is rich and brilliant. What else can be said. These are *the* very best guitars out there now. Thanks for this close-up look at this magical guitar builder, Jeremy.

[@dupaularthur2447]

Welcome to Québec Jeremy ! Bienvenu au Québec. Love your channel !

[@russellsmith6881]

Incredible Guitars. Made with the passion to play and be admired when looking and listening. One day I may own such a dream OM !! Thanks for the Video!

[@user-no1vy2fp2b]

Another excellent video Jeremy. Thank you

[@Mackie17]

I just got my Boucher BG-51 in the Open Amber burst with with Gold Pack. It has a torrified Adirondack Spruce top IRW Back and sides, and It's absolutely beautiful.

[@JeremySheppard]

Good Lord. I bet that's beautiful!

[@Mackie17]

I can't even begin to describe it! I barely have to touch it and the notes are so loud and clear, it's insane. I've had top of the line Taylors, Martins and Furchs, and this thing blows them all out of the water.@@JeremySheppard

[@user-oi7lr2kj1m]

​@@JeremySheppardгде купить 163 и сколько стоит?

[@williambutler8624]

I am blessed to have a Boucher SG-42, I have to say it is best guitar I've played, Robin and his crew build some great guitars, craftsmanship is excellent, sound amazing, THANKS Jeremy for sharing this video, great tour of Boucher Guitars!

[@CoreyMcCormick]

Great video! I proudly own 3 Boucher Guitars and they are outstanding. You may want to correct the title of the video though LOL

[@JeremySheppard]

Done! Autocorrect kills me.

[@bigmac51290]

The thought and production value you put into this was impressive. And I totally agree about their OM being their best guitar, I've been drooling for one for several months.

[@scottfishkind5335]

Thanks for taking us on this journey Jeremy!! I’ve never played a Boucher but would love to someday!!

[@abeellis4470]

Wow. Amazing video Jeremy. Very inspiring!

[@JeremySheppard]

This is the work of my new editor. I'm so proud of this video and the quality.

[@christiandufour4152]

Excellent video ! Amazing guitars !

[@steveeyou]

Oh wow ! Great ! Didn't know Boucher guitares. Very proud to be from Quebec myself !! I will definitely try one on their's one day and stop by to see the shop (if possible) Thanks a lot for the great video !!

[@jimwaller5465]

Great Video Jeremy. My SG42IMG ships next week and I am even more excited to get it in my hands! I have been following Robin and the Boucher story for about 3 years now, and they are great people to work with. I know I am going to love this guitar and hopefully an OM will not be too far behind! Peace...

[@unclelefteye3166]

Damn you, now I have to buy a Boucher…😂❤ that was a fantastic vid buddy, thank you for that!

[@rsudbury]

An amazing story. Beautiful and good.

[@user-wj7qt1zi3i]

Hi . The finish on their guitar is Polyurethane . . I also visited the shop a few weeks after you did. It was awesome and saw my guitar being built. Just received it 2 weeks ago bg-152gm. Awesome guitar. Great video 👍

[@jantzen.]

Nice job Jeremy. Good story telling and layout on the video

[@JeremySheppard]

My new editor is gooooood

[@royasandoval]

I was lucky enough to come by an hybrid OM rosewood a few years ago. What a great little guitar!

[@craigtittsworth9440]

EXCEPTIONAL GUITARS & GREAT video . THANKS for posting! ( maybe one day I can have one.)

[@darrylbrooks3361]

I just walked back in the door with my new SG-51 MV. Thanks for helping me make that decision. Now, if you'll excuse me, I've got to go play some more.

[@Chris-rr6zf]

I got to try a Boucher yesterday at Steve's in Montreal and they are beautiful pieces of art! Guillaume happened to be there too, nice guy and fantastic guitars!

[@JeremySheppard]

Isn't Guillaume stunningly handsome in person? 😍

[@Chris-rr6zf]

@@JeremySheppard It's hard to look good next to a Boucher (like standing next to a supermodel) but he held his own! I recognized him because of your other video . Thanks for making these sir!

[@user-uu1wc6yz5z]

Its been a while since those two Bouchers passed through your place en route to their destination / guitar store Jeremy . Glad you made the trip up to Quebec. Robin is great in so many ways..... humble ... approachable...... knowledgeable .... But most of all he is ALWAYS in a constant state of learning ..... Always desiring to make the best guitar available anywhere. Boucher Guitars are crisp , clear .... they are amazing in how well they intonate , how well they project and ring out. There is a model geared for Any guitarist. Best to do the research on which one is the better fit , however I've never heard of an unhappy Boucher owner . The guitars just keep excelling . They are the benchmark in my opinion currently . As knowledge of the Boucher Guitar gets to be more of a "household" guitar name , and their innovation continues to excel , so does their value . That being said , the time to buy one is not later. Looking to sell all 3 of my acoustics , for one easy to play Boucher .

[@tweegle82]

I'm pretty sure Boucher uses a Poly finish. A few vids on the internet of Robin talking about this.

[@Dantoob1]

It wasn't a typo. I'm pretty sure Jeremey intends to send me free voucher for a Boucher.

[@JeremySheppard]

😂 I'll see what I can do.

[@jacksonne1879]

Surement les meilleurs guitares du monde!!

[@danielschroeder1449]

Hi Jeremy! Really enjoyed this video. I have wanted a good maple guitar for maybe 30 years. Decided not to buy the Taylor because there were things about it that I really didn't like. Now it seems that I could get a maple guitar with a red spruce top and some nice extras. A 000 12 fret with slotted headstock. Nice Gotoh tuners. I'd rather have the Waverlys but you can't have everything. Bad thing is that the closest dealer is in Watertown, WI. A five hour drive each way. Thinking about making the drive. I've got 5 grand laying in a drawer. Maybe it will cost more but I imagine I can handle it. Thanks so much for telling me about this.

[@63caster]

To anyone watching that and about the ''human'' side of Boucher, that is what people from Quebec are all about... Hard to put into words but definitly something you can feel and experience....

[@angelomisterioso]

Great video! Thanks a ton. I have the luck of living a couple of hours away, so I picked up my HG-56 at the shop last August and will be returning there to pick up my SG-51 in January. When you start thinking of parting with some of your other guitars to buy another Boucher, that's when you know you're really hooked. Could you send me a voucher for my next Boucher? ;)

[@darrenstevens6856]

Thank you Sir for the fantastic video. I am a local musician here in Cape Breton NS. I am simple easy pleasing SOB when comes down to great sounding guitars. I was skeptical about the brand until I took a 1 hour and half road trip to Antigonish NS and was floored when the shop owner Glen handed me a Studio Goose Dreadnaught. I was like, "this can't be real!" I've seen some videos and reviews from J.P. (awesome musician) but I needed to hear and feel one for myself. That I did. I am now a huge fan of the brand indeed. I am looking to buy one in the near future, my wife is on board with the idea lol. My heart is on the mid size parlor at the moment, hopefully I will come across one soon here in Nova Scotia. If not, I might plan to tour the factory whenever I have some time off at work.

[@user-oi7lr2kj1m]

Сколько стоит такой дредноут?

[@paulpetronesr8257]

The guitar at 11:14 is my actual guitar. It is a BG 41 GU with a K&K pickup. Tung Oil speed neck and Waverly tuners with Tortise knobs. It is awesome. Boucher uses a Poly finish. You were most likely smelling the wood. Or possibly a little buzzed from sniffing some other nitro guitars. Very nice video. I enjoy watching your channel.

[@DrouinJames]

Thanks Jeremy ;)

[@panayotiscanellopoulos8696]

SG-162 (dread) and SG-163 (Jumbo) are for me the best guitars I've ever heard!!!!!!! The "Steinway" guitars!!!! Great job Jeremy! Thanks for giving us this wonderful journey in Boucher Factory Temple!!!❤❤❤

[@user-oi7lr2kj1m]

Сколько стоят эти гитары?

[@mikehughes295]

I would give anything to own one of Robin's dreadnought guitars !!

[@adam411]

Jeremy, just a correction to your statement. Boucher DOES actually use a Poly finish, but they do it correctly. It is extremely thin and controlled which sets them apart from cheap builders that slather it on and give Poly a bad name. I own three Bouchers. I originally was on the fence about their use of Poly, but it has quickly become a non-issue for me. The thin coat takes zero away from the sound. Plus I love not having to baby it like nitro, and the glassy finish feels indestructible. These are hands down the best guitars I have ever played, and I would not part from these for any Thompson, Collings, Bourgeois, etc...

[@JeremySheppard]

It's true. Whoops.

[@Dub1281]

Judging by the background, you seem to be collecting a lot of those guitars you're hunting

[@texhaines9957]

The geese are not the only guitars made there. They are nice guitars. Does your shop sell them?. Thanks, Jeremy

[@JeremySheppard]

Not yet!

[@billdedrick1914]

Have you ever considered being a "Used Car Salesman"?

[@LegsON]

Used guitar salesman. Problem?

[@JeremySheppard]

I'd do it except I'm morally opposed to borrowing money for depreciating assets.

[@rosewoodsteel6656]

What size truss rod wrench is used to adjust a Boucher neck?

[@thepokerpilotapp]

How long is the wait before a log becomes a guitar?

[@Bixll09]

As a proud Canadian, please fix the spelling in your title.

[@johnwashburn3793]

Oops!

[@JeremySheppard]

Done. Freaking autocorrect

[@nosurfenougheddie]

Thanks to J P Cormier the world knows about Boucher Guitars.

[@user-uu1wc6yz5z]

That's how I discovered them too. J.P. has an insane collection of them .

[@richfiryn]

This is a place I would love to drop 50K in for a personal stash of the greatest acoustic guitars on the planet.

[@mitchrodee]

Too bad you didn’t include some playing of a few guitars.

[@JeremySheppard]

Stay tuned. 7 guitars coming in the next video with a long form conversation with Robin.

[@tweegle82]

Canada Geese. They don't have passports and therefore are not Canadian.

[@JeremySheppard]

😂 whoops

[@Dantoob1]

They're dual citizens.

[@johnwashburn3793]

​...and delicious!

[@atiredblue]

This is not a review it’s an advertisement… you call bs, I know someone who’s worked on one and he said the woods great but the craftsmanship is nowhere near the suggested price.

[@zhouzen5172]

This jsnt a tour, its like a commercial

[@tommym9735]

You should edit your title as it says Voucher instead of Boucher. How much did they pay you to make this video as it is nothing but a slick sycophantic sounding advertisement for them so you must've been paid handsomely or received some kind of deal. In the interest of transparency you should state if it's a paid promotion. I bought a Boucher online a few weeks ago after buying into the hype and I returned it the next day as it sounded like a piece of junk, all treble, no bottom end, no balance, no tone, just a piece of crap. Try before you buy.

[@JeremySheppard]

They paid for my travel and a small amount for my videos. It was a minimal amount. Email me if you want to know the actual number.

[@user-no1vy2fp2b]

After thinking about this post for a few days I had to return and basically call B.S. I've read plenty of posts about Boucher guitars and this is the only negative one out of many. If a guitar made by Boucher had all the negative issues listed I don't think it would make it out of the shop doors to put it bluntly. If there really is a guitar as stated above, or a copy cat version, then how it was handled could have been better resolved. Also, it's no person's business if Jeremy was paid or not. Everyone is entitled to form an opinion based on the presentation. I've watched many of Jeremy's videos and found them informative and honest. This is my opinion!

[@alexharris2767]

Jeremy i love the show love what you are doing

[@jasper_north]

Difficult to buy in Europe. HotDmnit

[@scoobtay]

Give a dealer CA or US dealer a call, friend. They would likely be more than willing to eat some shipping costs to sell you something like this.