60-30-10 Color Rule

How do you apply color in mobile UI design projects? Here's a little tip, the 60-30-10 color rule(it's more like a guideline) will help you to get a good start to applying color in a mature and seamless way... Remember to Subscribe goo.gl/6vCw64
How can you use color inside of your mobile UI design projects to come out looking really mature and really seamless and really well thought out and not obnoxious and loud? And really the worst thing that it could be is distracting. Well, you might want to use a little rule or guideline called the 60 30 ten rule, which is going to help you to understand how to use color, how to implement color, and when to break that rule. We're going to talk all about that coming up next.
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Design Examples:
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[@GreenDimka1]

As a developer, after watching this video, I am still confident that: a) designers are bad at math; b) I am bad at design, so will continue hiring designers for the design part.

[@NotAnnaJones]

I hate math. I’m great at color. 🙂🙂

[@silhouettestories3669]

Lol not all designers are bad at maths tho.

[@raja_uma1r]

I strongly agree with that one! I'm a really good Mobile Developer but I suck at design!

[@gintoki_sakata__]

​@@raja_uma1r😭 you just described me in 1 sentence Just show me what to make and consider it done

[@Bhushankadam011]

I suck 50-50 at both

[@cody9430]

This was a great video, as a developer I've always struggled with colours so knowing these kinds of heuristics is super helpful!

[@jamiepark9700]

Does anyone have an aversion to ux’s chosen vocabulary such as “heuristics” that actually are non-inclusive and alienates more people around what ux is? Always thought “learning by doing” or “using it” made more sense than the verbose heuristics.

[@minma02262]

@@jamiepark9700 Heuristic is just some "practical method that will immediately work, but will not be optimal or ideal". The word is not exclusive to UX.

[@Simone-nw9lf]

@1984ogbrgbxgbGhostbusters Ahahahah I know what you mean, a similar episode happened to me as well. Just out of curiosity, is your car's color crimson? Quite often crimson is confused with purple.

[@illogicallogic2039]

@1984ogbrgbxgbGhostbusters hahahaha I get what you're saying I am also not that perceptive when it comes to anything in general. I never paid attention to colours or even what people I meet wear. I hardly notice changes, not to mention being able to tell between different shades of a colour.

[@vladput5549]

kzbin.info/www/bejne/oYmvc4Z-l6yWrsU sauce

[@massiah1298]

This is one of the best recommendations KZbin gave me.. Using synchronized colors was always a tough thing to do..

[@jawsstech]

The simplicity, clarity, and overall usefulness of this video made me a subscriber.

[@adevikthur]

I love how clean designs make the usability way easier.

[@NotAnnaJones]

I’m an artist but I love using logic. This is why your method is so calming and satisfying to my nerves. Ahhhh. Thank you.

[@noahpedraza2659]

This is the type of information that is going to stick on the back of my head and guide me. LOVE IT!

[@thetechnologyblues2207]

This is probably one of the best Design suggestions I got in several years, that too finding it in a random KZbin Suggestion is absolutely a blessing. Thanks 😄

[@jennifermagpantay7933]

I had never heard bout this rule before! Now I can understand why my design looks immature! But now I know how to fix it! Thanks for sharing! Great video!!

[@clothdiaperlk]

Me too..👍

[@P3d3r0s0]

I'm mostly a backend developer so this was pretty confusing when seeing a 4th color for the font and sometimes other colors being added. It's what I dislike about design, there are no absolutes or precise standards it needs a lot of intuition, or taste, that I don't have.

[@carnilino.m]

Neutral colors are used on backgrounds and default text. Brand color can be used to highlight information, like tags, or a background of a card with important information, also can be used for buttons of lesser importance. The action color should be only on the most important and actionable elements, always clickable. Use the colors to represent functionality and hierarchy first and only after that worry about 60/30/10 rule. If you do it right, your design will naturaly fall somewhere into the ratio.

[@andreasmortensen6809]

Eh just copy someone elses UI

[@RodXLeon]

@@carnilino.m those "neutral text colors" could also be the brand colors set to a certain opacity or brightness or whatever so doesn't really matter. 🙃 There are no rules. It is allllll chaos. 🔥

[@sofnaji]

If you prefer the backend the fronted will always confuse you dude 🤣

[@Apparentt]

I have to disagree, I’ve been full stack for around 5y now and can definitely say that I previously thought designing was all about having a “keen eye” or whatever but actually IME design is also just a science like anything else, there are systems you can keep in mind that will end up with a good looking UI every time I think being creative and having the inspiration to make things in a certain way can be down to that “keen eye” thing, but implementing a UI that’s been done thousands of times has some very clear patterns you can follow

[@Jonpey]

Love how you don’t stretch out your videos unnecessarily. Great presentation and I learned something super quick!

[@jesusislord6545]

Repent to Jesus Christ “In the same way, the Spirit helps us in our weakness. We do not know what we ought to pray for, but the Spirit himself intercedes for us through wordless groans.” ‭‭Romans‬ ‭8:26‬ ‭NIV‬‬ J

[@DrummerJacob]

Who stretches out their videos unnecessarily and why? It doesn't earn you more money and it requires a lot more hard work filming and editing.

[@mendyc158]

…? Many people Longer videos makes you more watch time, and KZbin recommends based on watched time/watched percentage Also having more time in the video (specially after 8min) allows for mid roll ads, and you can add more if the video is even longer So many people stretch their videos

[@noumanwajid]

So much value for a product designer in just 6 min. 🔥🔥

[@MeMyselfAi-kg2ep]

As a newer designer I am glad to have been recommended this video. Helped with my landing page, Thank you sir! You are a gentleman and a scholar!🎉

[@woodpalletprojects4318]

I love this stuff. Breaking it down for anyone to understand is gold. Thank you.

[@ameereeo]

Man, I have seen a lot of videos about this rule but they always confused me. but this is right on point, Thanks jesse.

[@PresentationProcess]

Great tips for use in any kind of design! Keep attention focused on a very limited area with a bright color. Thank you for sharing.

[@mahdiyehgachuyi8992]

That was so good, I always get confused when using colors for my design, but with this rule, it's much easier✨️

[@ahsath]

Really helpful didn't even knew this rule existed

[@Kellhound32]

I teach a little of this in my web class, but codifying it the way you did is super useful. Thank you for taking the time.

[@beneaththefloorboards]

I've been making digital designs for my business and projects for years and never realized this. I think I kind of learned to understand it, but always wondered why some of my designs were 🔥 and some were 🗑. Thanks for this info.

[@DeviLz1337]

You showing examples was extremely helpful, super easy to learn this way, thanks! ❤

[@scratchgd5604]

ive heard this phrase a lot but never knew what it meant until now, thanks for explaining it!

[@viniciusps01]

Bro, this is really great from now on I'm really sure my designs will be a lot beautiful and meaningful.

[@adeisaac]

This is awesome, you just struck that note inside me, I just could not figure out why I was always asking myself what I was missing

[@johnisaaccastillo3822]

Thanks for this great advice, a dev for about 9 years and still struggling with the proper combination of color and it's scope in the design, lot of thanks

[@MowizosCrib]

Great video. Straight to the point. Clearly explained. Short and sweet. Earned a sub.

[@lesitonio6402]

Im kinda starting UX/UI designing at work, I recently designed my first mobile app and this video made me wanna do more apps, such an amazing tip!!! Thanks a lot. Im so gonna subscribe and like this for future references.

[@RomuloHaack]

That's actually good for using in Apps or sites that doesn't require buttons' hierarchy (eg: call to action vs inline actions vs confirms, excludes, etc) - after all, if you use all the same color for everything, you end up breaking hierarchy for what you *need* to highlight the most or specifically :) Good content bro.

[@livio8]

Wow! This video made understanding this colour rule a lot easier! Thank you for sharing! 😃

[@mariumbegum7325]

Really easy to understand - looking forward to viewing more!

[@bonniehoke-scedrov4906]

This is my first time enjoying your KZbin channel. Great content! Looking forward to hearing more from you! Your video was so informative. Thank you so much!

[@2402773096]

Wow, this video has solved a lot of clashes that happens between designs, stakeholders & developers. Thank you for making this concept so simple. 👌🏾

[@JesseShowalter]

Glad it was helpful!

[@stevecarter8810]

The idea of a "call to action colour" was my main takeaway here. BFF not understood by enough people who have ui responsibility

[@abrahamolaobaju2266]

simple and straight to the point

[@bronxandbrenx]

Love this video, simple but impactful

[@leticiasayonara_]

Fantastic video! Thank you so much for this. I couldn't help but notice the "sola fide" in your wall and I loved! God bless you!

[@MrNasacort]

Really good video Im a web developer and I always struggled in how to make my websites dont look distracting with a good selection of colors. Thanks, Keep it up

[@VijayKumar-hp7xs]

i was always confused with colors, this video made my life easier thanks alot

[@orange92670]

Was creating on website, it was very useful to review my colour designs, greatly appreciated

[@nepalesecreator8671]

60 - use more often in the ui 30 - used half our main colour 10 - extra color used really less

[@crisdolister]

Ohh that was a great information about the colors! You help me and now I'll use these rules in my projects.

[@guagua8886]

Super informative video, I’m glad I got it recommended! I’ve always had trouble with keeping a color palette

[@squiggy18]

This is super helpful in providing a guideline, logic to follow.

[@WittCode]

Wow thanks so much! Ive always thought my programming projects looked good in my head and then when I actually make them they look atrocious! Definitely going to use this

[@soultabs]

I'm a graphic design student and we need to learn more of this stuff in school. Great ressource (Y)

[@AngelFX21]

Not even a UI designer but I really enjoyed watching this and now I know a little bit more about what my dad does, he's also a UI designer

[@VincentChee001]

Well-articulate theory Well-chosen supporting examples and perfect lengthed video! Subbed!

[@evadesignagency]

I loved this! Thanks for your tips.

[@kaywin15]

Honestly, this rule is great! Love it! Amazing video.

[@engr.ahmadkhan2625]

Thank you so much 😍I always got confused about how to manage different colors in design

[@armaanajoomal]

informative and straight to the point - thank you!

[@prince_ofori]

Really appreciate this, wanted to understand this for the longest time as a front-end dev ❤️

[@naomeecreates]

Thank you. This has helped me TREMENDOUSLY!

[@mm_99321]

I always prefer the more simplified and clean application layout. Now thanks to you I know what’s the reason behind this design - so called 60-30-10 rule, which I like a lot.

[@Hostelgeeks]

Simple and clear! Thanks for sharing this, super useful!

[@CanadianChick811]

What awesome timing. I'm a newly graduated and partially self taught designer who's been commissioned to create a Squarespace site. I'll totally implement this to it and my portfolio site.

[@GulfCoastGrit]

How did it come out?

[@manojsinghrawat8211]

Great video, i was confused while choosing colours but this 60 30 10 rule helped me out... thanks mate

[@fndrsm]

Yap, i like the last example. Remains me of upwork UI, so simple but really clean.

[@danielgrannn]

Awesome rule. I really like that. This was new to me!

[@EricMiltsch]

Solid video, explained so simply. New subscriber, looking forward to more great videos.

[@barnabaf.4376]

Amazing, this is a rule used in interior design!

[@happiness-seeker6]

Thank you so much jesse! i am newbie ui designer.This video helps a lot!

[@geodigitalmarketing9747]

Man, i just love you for quality content and no BS time wasting time dragger intro

[@ibadur-rehman]

Lovely guide to using color in the application.

[@leonstrydom1]

Jesse, this video was straight Heads and Tails, bruh! 😼 The 60-30-10 rule is solid.

[@user-xm6bx7tz8u]

Solved my problem in 3 minutes, I play every video in 2x speed, thanks man

[@WholesomeHC]

Thanks, very helpful information!

[@JavierGonzalez-qg5el]

Great video. Really helpful for a current set of assignments.

[@elma_gnt]

This was so helpful; thank you :) came in handy for figuring out my colour palette on Squarespace!

[@cianalu94]

Wow, this video is very straightforward! Thank you!

[@user-yo5jw6xh1p]

its really really useful video as i am so confused in putting up the colors into the design. Thank you so much!!

[@hoatsie08]

Hey! Great video. This could potentially be used for multiple fields, not just web/ui design or development. For example, in architecture - I designed a board using this advice! This is stuff i wish i learned, so thank you for the advice!

[@baiwanzeng-td1zc]

This is a great video.As a product designer,I always design in bad mood cus I have no rule to design.I am lack of thinking and summary. This rule let us kown how to think and how to design confidently.

[@xvii145]

This is why I am aiming to be a designer and a fullstack developer in the near future. Im studying UI/UX and I would say alot of the things mentioned are really helpful for widening my view as a whole.

[@princeabelle7137]

Cool! Same here, actually.

[@kroketkitu]

Heck, this is a cool tips. I might update my website color composition now. Thanks jesse

[@alinara427]

Amazing transformation

[@guimi7336]

I'm not a developper at all, but I clicked on the video and i think this is such a good rule. I'm gonna look for it on every phone app i have now thanks ;)

[@MortazaMehrnia]

Wow, this is one of the things I really needed. Subscribed and liked 😉

[@thursdayschildhasfartogo]

i'm a dev not a designer but this was still very cool to find out about!

[@Harpie.]

Thank you so much for this video! I didn’t realize I was kinda following this already but I just didn’t know what it was called. This method is so sleek and nice with cool accents

[@JesseShowalter]

Glad it was helpful!

[@soft6977]

i really love it , it's awesome video , and super helpful , thanks a lot

[@stinkleaf]

I appreciate your concise presentation. Makes perfect sense.

[@JesseShowalter]

Glad it was helpful! Check out my course for more on color www.30dayui.com/

[@M.Asif66]

Thanks for explaining beautiful concept of 60,30,10 😊

[@ohwell1832]

I know this is simple tip but it make's a whole lot of difference! thanks

[@JesseShowalter]

Glad it was helpful!

[@chlima88]

I really suck on design, but this this video gave me a great baseline to follow! Thx!

[@8koi245]

Funny how I got a weird idea just by the title but then learned some good concepts whit the video itself!

[@uriellatagnipes2792]

This is very helpful for me. thanks for sharing.

[@fajobioluseun]

Thanks Jesse for being a wonderful teacher to me. I am battling with payment issues with my google account and as soon as I resolve this intend to be a paid subscriber so I can have access to more of your educational resources. More grease and grace to your elbows.

[@JesseShowalter]

oh man! Thank you so much for your support and encouragement! It means so much!!

[@HavardFromNorth]

Brilliant tutorial!

[@sauloAndrioli]

youtube just recommend this video, and this will add a lot into my mobile dev skill

[@MarceloKramer1]

Amazing, buddy! Thank you so much for sharing it. 🙌🏽👏🏽👏🏽✨😁

[@cristianvaquero]

Wooow! thank you for the video, amazing, i didn't know this method

[@samehdhamer6889]

this was really helpful for me, Thanks 💖

[@emmanuelmwangi3071]

That was a very cool simple explanation for color rule

[@nkrumansantos1794]

Me now checking all my phone apps to prove the concept. Thank you!

[@yehudamakarov]

This was phenomenal. Thanks.

[@PixelInsight-vu5yd]

The designer who uses Brave browser is immediately elevated to a new level of respect in my book!

[@CarlitoeGames]

if any tutorial youtuber deserves an appreciative comment, its you. Great on all metrics, thank you.

[@afamjames9561]

Thank you for this video.

[@CrispyCircuits]

Thanks. My latest design has a really nice set of colors, but only if you pull back and look at it as if it were a "painting". It totally lacks any decent call to action. This is good advice here. Also, I'm reading a set of articles about the way that our visual system works, starting at the eyes and then later passing to our thinking parts of the brain. We need to set up colors and styles to yank attention to the right spots or lose the interest of the visitor right away. I'm going to clear out the excess colors and direct the focus clearly to the action spots. Time to ditch pretty for pretty effective. I'll put in a link to those articles when I get a chance.