Jonathan Paape on Jaguar's “Ridiculous” Rebrand

[@hwcanotabot]

Shoutout to Sean and The Platform for uploading so much content of substance for free on KZbin. It’s no surprise the media are doing it tough.

[@secondchance6603]

Jaguar. It's no longer about their cars. it's all about their Transmission.

[@davidbrayshaw3529]

*Transition is the word that you were looking for, I believe.

[@nedread6700]

Trans mission 🤦🏼‍♂️

[@brie7705]

They've missed their target market. It's an absurd advert.

[@lyndellecoats8459]

It's about making insanity normal

[@antihebrew]

*homosexuality

[@markstephens5118]

I would love to of heard " Jeremy Clarkson's " inner thoughts when he first saw these ads, I imagine it would be unprintable or put on national TV!? He exemplified the Jaaaaag owner stereo type on "Top Gear & The Grand Tour" and with a lot of fondness and to see them do this to a beloved marque, well like I say unrepeatable.

[@evadnitsua]

Cool cap. Where do I get one?

[@dodgemf1]

China apparently

[@fredjones9750]

I had a wish to buy a jaguar when i retired as my grandad did. Not any more. Such an iconic brand reduced to this.

[@Beef_Supreeeme]

We don't want social engineering from a car maker. Stay in your damn lane and just make good cars.

[@user-ug5zc4zy2o]

Its now official EVs = Gay

[@PatrickBarnes-s8r]

Remember Bud Light, good luck!?

[@davidbrayshaw3529]

I've been running it for years in my Jaguar's cooling system. Wonderful stuff.

[@mikeycornernz07]

Jaguars are rubbish cars man just like the NFL team 😂😂

[@lynnebarnes3840]

Jaguar, oh, hell, even Jaguar?

[@JohnSmith-fp8il]

Sean's gone Ultra Maga. No faguar for him.

[@Ps119]

either I'm insane or they are

[@antonschollum3128]

It's definitely them😂

[@stevehughes1510]

Used to deal with Jonathan and his brother Digby when they had a hifi store in Wellington city years ago, great guys. Buh bye to Jags.......so it goes. Cheers Sean.

[@5150show]

From luxury to lunacy

[@diablojames]

Another reason not to buy the most unreliable marquee brand next to Land Rover

[@outback109]

Put mine on the market Friday at what I thought was a great price. Not one call😔

[@graemeward1900]

I love your hat 🙂🙂

[@antonschollum3128]

I'm not getting younger, just grumpier😂

[@scipioafricanus4328]

I like your hat Sean! I got a 2020 version in Camo instead of black. 🇳🇿🇺🇸

[@unvaxxeddoomerlife6788]

Jag hasn't been good since the 60s.

[@garthfairfield]

Real question is where does this come from?

[@johnmartin7158]

I can’t afford a Jaguar anyway. A little Suzuki Ignus for me.

[@mymaster-myboss]

Drajuar the woke car for the woke person

[@barrycuda3769]

Actually the most beautiful Jaguar sports car is the XJ13, but there's only one of them .

[@Chopper650]

Draguar... auto transition ... or Jaguar - all trans... no mission

[@junepallas9809]

👏

[@peterlloyd1434]

Hey Sean, If you want to go on safari take a Landrover, if you want to come back take a Landcruiser!😂 By the way, what changed your mind about Trump?

[@lliamjurdom9505]

ohhhhh what a beautiful car ... jaguar marketing clever because the moron influencers just keep pointing at its again and again ...

[@normandunckley3926]

Ode to Jaguar: "Remember me for who i was & done, NOT now for what it is I am & last known" 1964 Jaguar "Yeh baby, groovy" Grace, Space, Pace 2024 jaGUar " Your Pronoun" Woke, Joke, Broke

[@peterquest6406]

I think they are pulling our legs just to get our attention

[@Winstonsmithsalias]

Jag floated out a fireship on behalf of “the message”, but clearly a timid sales pitch because the ad wasn’t attached to their core business, selling cars! Fireship sunk!

[@acegikmoii]

Love the hat!!!

[@wilfscovell336]

I thought the advert was for gender neutral condoms

[@morri03]

I have to assume they have done it on purpose to get the attention. What matters is what the car is like which we will see very soon. Obviously going all electric was a mistake but they committed long ago and designing and building a new ICE is prohibitive for such a failing brand

[@mrstathi]

Maybe they want to do a stock buy back

[@DCG-dg5sd]

Gawd .... they want to turn the mighty Jaguar into a Pink Panther (maybe they will call it the Jaguar "Purrvert" 😉) ..... just like Ford's EV Mustang (the Phony Plastic Pony) .... whats next, an EV Hummer H1 🤔😁 .... ah shit, too late it's already happened lol 🤪

[@davidbrayshaw3529]

LGBTQKLR.

[@tomhoro6468]

Keep your bloody Range Rover you know it if it been reliable why sell it l a Jag owner had a few always done my own repairs cuase garages charge heaps because they dont know enough

[@marinclay2405]

Loose the trump hat, many of your supporters enjoy what you do, but can’t stand Trump. You will have more credibility if you take it off.

[@ronaldwarren1267]

What's with the gay hat

[@1dic478]

Problem with gay hats?

[@Peter_Pepper_Love]

I heard they sold well back in 'Gaymora' times 🤔

[@steveosullivan4211]

You lot were defeated, this will come to NEW ZEALAND, it may take a wee time, but FREEDOM as opposed to your racism will WIN, you loser.

[@Chopper650]

wow... a crazy woke leftist using gay in a derogatory sense

[@philliprobertlawman2232]

​He obviously hasn't seen the biden Admin🤣