ITV Central Logo History

[@JontyMaster]

1:07 For those that want to skip the intro, click this time stamp.

[@APSATAUTTPLeader]

What's the sound from

[@esuraman]

Intro sound is from DTS.

[@Alb_01]

9th logo, the solid globe with the rainbow edge was the best logo. Ah, the days of different regional logos, the good days of ITV.

[@darrylmarsh6847]

Miss these idents, the extended one on 52 minutes which got played when there was technical problems is great.

[@CJODell12]

Animators: So how many variations of the Cake ident do you want? Central: *YES*

[@jonnyhaw]

I grew up with the many variations of this logo. I had no idea viewers in other regions were seeing the same logo over and over...

[@Randomizer92mx]

Central set the bar so high when it comes to jingles and animation that it was difficult for the other ITV stations to compete.

[@reggiereggiesauce5755]

Growing up in Stoke, this is why ‘central’ was my first word

[@willlovesgaz]

i grew up in Leicestershire in the 80s and only ever knew the Central idents... i wish i was around to see the ATV ones 😊

[@JontyMaster]

Interesting :-)

[@jenevans8836]

There was some programmes in 1980s in Leicestershire which had the ATV logo but can’t remember what now

[@StilltheOneTCF]

When i was 21 I was in London and I seen the ATV logos,I was born in 1969

[@Speedcubeinfozilelai]

11:12 found it On muppet show

[@JeSuisRene]

14:55 lovely use of the Central ident fading into the Blockbusters intro - I’ve always thought that was genius work from Central. That must have been 1987/8?

[@JeSuisRene]

Good to see the end cap for the 1994 season of Blockbusters, which was on Sky, not ITV. Notice how it says (37:00) “A Central Programme”, not “a Central production for ITV [or even Sky, as it should have been here]”.

[@jane1975]

@Rene: I am not sure what year that was but, I think it was before 87 as the logo was changed slightly by that time too became known as "The Cake" with the symbol being in blocks with a the rainbow bit blocked also. This one still looks like the older logo so its a lot earlier than 87. Central wasn't the only region to do that blending stuff, Yorkshire TV's logo would morph into the 3 2 1 titles, and London Weekend TV morphed into Russel Harty's titles also.

[@bryemycaz]

They did similar with the 2nd series of Auf Wiedersehen Pet. The Central Ident turned into a Roulette wheel ball that Dennis was losing money at.

[@eesti_lv]

that logo was used in 1983

[@rajnirvan3336]

Even though I live in London the Central logo always has great memories. Family Fortunes, Bullseye, Auf Wiedersehen Pet, Woof, Palace Hill, Emus World to name a few. Absolutely despised Carlton in London and also ruined Central

[@Hampstead343]

Granting Carlton an ITV licence back in 1991 was a terrible mistake. The ITC should've disqualified them on quality grounds and not only Thames would've stayed but Central would've been saved from Carlton's awful branding.

[@klazzsdg]

True, but then it's probably likely that Granada would have bought it instead. Regardless the brand would have disappeared, it's all Maggie Thatchers fault for bringing the Broadcasting Act 1990 in and allowing consolidation of the network ownership

[@Vinnytv7679]

Central is one of more diferenciables ITV franchises, since the adoption of the cake logo in 1985 they have much interesting variations with differents textures, forms and colours, the ATV's reestruction give very results to the company

[@lukegreen5341]

30:03 Rosie And Jim. X

[@rizzamaelagulos843]

Ragdoll Production's

[@bwp70]

51:58 Breakdown (1997)

[@Reylanthenewyear2024]

14:01 10th logo 1984-1987

[@MrJapulleyable]

I love both ATV and Central logos (previous ones before text only ones) the best

[@jenevans8836]

Thank you for the memories of good old central

[@stationed703]

I Like Televisions Idents From ITV Beacuse Is Very Creative

[@starsidebamber]

@NeonPROD except itv franchise logos made in 1989

[@ArianesDrawingPH]

On January/1/22 The Rainbow Moon appears and the 40th Anniversary Begins! Advanced Happy 40th Anniversary!

[@Tomsonic41]

23:45 This is the logo I've been looking forever for! I saw it on a promo tape once (late 1980s?) and haven't been able to find it since!

[@XNF-s3m]

Yes, yes, the letters shimmer so beautifully there!

[@Speedcubeinfozilelai]

7:32 lol

[@Reylanthenewyear2024]

15:19 11th logo 1985-1986

[@yorkshireball_animations]

4:16 This one is flipped, the thicker part of the A and V should be on the other side

[@JontyMaster]

Huh. Interesting.

[@lukegreen5341]

5:02 Gerry Anderson's Thunderbirds The Original Series. (1965). X

[@Speedcubeinfozilelai]

9:29 rare !

[@Speedcubeinfozilelai]

7:52 found it On ATV

[@boramedica96]

10:30/10:37/10:42/10:46/10:54 ATV Tiswas Colour Production

[@JamieBoy-ij2ri]

31:22 sounds just like the video ident from 1991-1995 and 55:10 there it actually is on tv form

[@lukegreen5341]

4:52 Gerry Anderson's Stingray. (1964). X

[@user-tr3wv7wk4m]

7:02 I recognise that little snippet, but can't put my finger on it. I much preferred the 9th logo, but being very young when it was introduced it was my first. In the early 90's, on my way to school, I used to pass a truck with this logo on it. Possibly an old OB vehicle that had been sold off and never repainted. I always used to think how much better it was

[@toddhunter3137]

ATV. I remember that as a kid. From around 81 i was 6 years old.. TVS was our channel then 😏

[@Reece-h2g]

Sonic the Hedgehog was debut in 1981. Miles Tails Powder was debut in 1982. Amy Rose was debut in 1984. Knuckles the Echidna was debut in 1987. Rouge the Bat was debut in 1989. Espio the Chameleon was debut in 1992. Mina Mongoose was debut in 1994. Rotor the Walrus was debut in 1986. Nicole the Holo-Lynx was debut in 1990.

[@stanmarsh14]

Interesting story behind Central's name. I'm not far from their old Lenton Lane, Nottingham studios (Central East before they moved from up near their Temp base near Ikea in Giltbrook... Building is still there along with stage 7, part of Nottingham University), apparently someone had the idea of registering variants of Central television, in order to profit from the potential sale of said name rights, so in order to get around this, Central's official name was Central Independent Television.

[@JontyMaster]

That is interesting indeed.

[@AccipiterSmith]

1:13 what documentary is this?

[@DynamicDinoBirdy]

Oh yes! It's my favourite logo

[@rtc9063]

The 1985 introduction of the Cake really made Central professional compared to the utter embarrassment it came on air with in 1982. But god it became utterly ridiculous how many variations of the logo were made. Saying that it’s a shame the current management of ITV would demand a rebrand

[@toddhunter3137]

Central had some really fantastic idents then..❤

[@JontyMaster]

Yeah I agree. They were indeed fantastic.

[@MediaWindowsMaker]

10:09 I believe it is edit via VEGAS pro

[@EddieDisneyTheFansAndFriends]

I Saw That Logo On The TV

[@stewart_fisher]

skip to about 1:10 if you want to bypass the crappy intro.

[@JontyMaster]

Some of it is.....

[@SynthonyBeatz]

10:54 WHAT IN THE NAME OF INDEPENDENT TELEVISION IS GOING ON!!!!!!

[@MediaWindowsMaker]

R. I. P the original ABC/ATV

[@Kndyciusisback]

You will be missed.

[@ДиДи-н5к]

1:22

[@gamingsrud]

1:23 I was blasting this at 3am

[@williamwilliam9993]

The ident package from 1989 for itv central is delivered for tv broadcast by laserdisc

[@lukegreen5341]

15:41 Thomas The Tank Engine And Friends The Original Series. (1984). X

[@navsterx]

51:58, lovely montage - was this a breakdown or something, goes on for so long!

[@michaelharris7820]

Can somebody tell me what show is this one from at 32:23

[@Zion-okesola]

Dreamstone

[@michaelharris7820]

@@Zion-okesola okay thanks

[@JontyMaster]

What did you all think of this logo history?

[@yorkeltonnocarepenelopedor3589]

Amazing!

[@JontyMaster]

@@yorkeltonnocarepenelopedor3589 Thanks! Much appreciated!

[@connecticutietpot6051]

Good logo history

[@JontyMaster]

@@connecticutietpot6051 Thanks! Much appreciated!

[@LovelyYT]

Good!

[@glenncooney3959]

20:00 I’m pretty sure that’s the same music TVS used for their Christmas promos in 1986.

[@nikohatbot]

quick youtube tip: if youre gonna have an intro, make it 5-15 seconds long, not 50 seconds

[@JontyMaster]

My intros aren't that long anymore. My newest one is only about 16 seconds. That is a good tip for other KZbinrs, though.

[@SuperWindows78]

@@JontyMastermine is I believe 13 seconds and I think that’s good

[@ashyofficial23]

i remember my intro being that long once

[@OTDFPlayzorStudiosOFFICIAL]

Mine is 5-20 seconds

[@peyton7786]

9:57 petter knetter: this is not sonic

[@LovelyYT]

???

[@xdcube1]

@@LovelyYT pretty sure you don't know who Peter Knetter is...

[@somerandomchannelthatsused9565]

You are literally not watching sonic videos you are literally watching on ITV company that literally purchased by a no longer existing company so this means you’re not watching a sonic video and you are meant to play sonic after watching it

[@lukegreen5341]

46:01 Tots TV The Original Series. (1993). X❤

[@yorkeltonnocarepenelopedor3589]

Amazing!

[@JontyMaster]

Thank you! Cheers!

[@Reylanthenewyear2024]

13:33 ATV logo?

[@jane1975]

@Reylan Avila Agua Alter Official YT 2nd channel: Whenever one of the older programmes from the archives was broadcast, it would have a "Central Presents" bumper on it first before the old ATV ident. This would happen for the educational children's programme, Stop Look Listen, Tiswas, The Muppet Show, and the Crossroads soap. Central wasn't an actual ITV franchise change, it was a rebrand. Because the IBA [ Independent Broadcasting Authority ] wanted ATV to concentrate on being Midlands based, and if they didn't comply they would be replaced, so they renamed themselves Central Television [ full name Central Independent Television ]and gave their Elstree Studios to the BBC and had two studios in Birmingham and Nottingham serving both East and West Midlands areas. So technically they were the same company in retrospect but with a different outlook, name and ident.

[@EFify2563]

31:37 Link?

[@JustMeUpNorth]

Black and white ATV logo was one of my first tv memories growing up in Coventry. My aunty worked for Central in Brum when it started. I can tell I stopped watching tv around 1985 cos I don’t recognise the idents after that 😂

[@aeae2565]

12:39 duuuu duuu da du aaa dam dam...... *EŻŻŹŽzzzzzzzzzz*

[@richardbiggie]

One hour? Cool!

[@anitalisek9911]

25:36 does anyone have the link to that music without the announcers?

[@misterdocuk]

kzbin.info/www/bejne/bmOboZWPmLdoos0si=N4cZaZDU4XmlEqkO

[@misterdocuk]

I do, on my channel

[@JonHunt1969]

Was that black and white in colour production in colour strike

[@SodorWho]

13:44 I think that plays at the beginning of every bullseye episode

[@stationed703]

Logo History Requests: Metro TV (Indonesian) Logo History [174] MNC TV Logo History [175

[@stationed703]

And Yorkshire Television Logo History

[@JontyMaster]

I'll pick one of the requests! And the request I will pick is Yorkshire Television! That will be on episode 146!

[@nepalball2711]

Central 10% life ATV 90%life

[@EmasTV_HD]

18:34 my fav

[@nickcliff]

I only ever known the central ident as I was born a year after the name change

[@TheProfessional15]

Like 200, GREAT

[@moelester9902]

Another 1-hour one!!!

[@JontyMaster]

Indeed!

[@andrewperez4260]

@@JontyMaster 52:11 that song is awesome.

[@tracestephens7659]

For Central Video Logos 1991-1995 For CTE Video 1990s

[@priyaganguly1045]

What year was that continuity at 35:26 jontymaster

[@manuabousaid5683]

Miss Gurung Class Teacher (No Alison hlta) Kopila SSA (Fri) Amanda SSA (Tue, Wed, Thu) Tina SSA (Tue, Wed, Thu, Fri) Georgia/Jake SSA (Mondays) Arleta SSA (with earrings) Saima SSA

[@20THVHS]

My Favorite Logo History

[@Speedcubeinfozilelai]

I'm finding the ATV 3rd logo, 2rd logo and the 6th logo

[@muhammadrafialqodriprvikanal90]

musik yg di video 10th video itu musiknya dri obb jakarta jakarta elshinta tv y?

[@ScratchTastic-ms4ob]

6:25

[@kirilvelinov7774]

Central(ITV station #8) South:London Weeknd(#10) Northwest:Granada(#5) West:HTV Wales(#7) East:Anglia(#9) Northeast:Yorkshire(#6)

[@thebritishendboardarchive]

can you do granada next?

[@EFify2563]

Soon.

[@tracestephens7659]

He did Granada for episode 139.

[@theplaylistmaker1846]

Nice

[@JontyMaster]

Thanks

[@theplaylistmaker1846]

@@JontyMaster no problem :)

[@dfdfcgd]

Like it

[@ELOisawsome]

Bruh the title NEVER said that ATV snuck in

[@lukegreen5341]

1:10:00 This Central Video Cake Logo Is Taking From The 1991 The Video Collection UK VHS Release Of Rosie And Jim The Original Series Volume 4 Butterflies And Other Stories. Thanks Mate. X❤

[@F2SOnYouTube]

12:39 BULLSEYE!?

[@darrylmarsh6847]

Miss the old tv idents

[@JulieJulesSimpkins]

Always think of darts players Phil Taylor and Adrian Lewis growing up in this region

[@JCTelevisionLtd]

ATV snuck in.

[@connecticutietpot6051]

What is the next episode?

[@JontyMaster]

EA Sports

[@connecticutietpot6051]

What he comes out?

[@coolbeef6632]

How long did take for you to make this episode BTW great episode looking forward to next episode EA Sports It's in the game

[@JontyMaster]

It literally took me about 2 weeks to make. Thanks for the support!

[@coolbeef6632]

Wow!

[@20THVHS]

Wow Long Time

[@mundirec]

Logo History Request: TVN

[@melvinmyard1950]

1:16 It's what in sound?

[@ashitomarisu]

Does anyone call that 9th and 10th logo as the "Pride crescent moon"?

[@Jordan-qk2tc]

18:19-18:21 kinda reminds me of the sega saturn

[@spenstrangward5126]

12.28 bullseye should start after that 😂

[@richardmulcahy9919]

Central Granada Border for viewers who lives in South Cheshire

[@Speedcubeinfozilelai]

This logo uses 68 years

[@nombreapellidos5480]

15:48 49:42

[@richardmulcahy9919]

Central Granada Yorkshire TV Border for viewers who lives in Peak District

[@richardmulcahy9919]

which itv region did you get if you lived in Oxfordshire

[@tjcatcat9588]

Central

[@richardmulcahy9919]

@@tjcatcat9588 Central West East or South

[@tjcatcat9588]

@@richardmulcahy9919 south 👍

[@navsterx]

Curious to know, why did Central advertise Channel 4 programmes during certain periods? Surely they'd want people to stay on ITV for revenue? Or was it different back then?

[@sonofmixit]

At the time, both ITV and Channel 4 where run by the Independent Broadcasting Authority (IBA). This was changed with the broadcasting act of 1990 which replaced the IBA with the ITC who did not run Channel 4 and let companies buy up franchises (which is why Carlton took over)

[@navsterx]

@@sonofmixit thank you! 🙏

[@independentindonesiantelev9202]

Central First Logo: ABC *wat*

[@purpleskysproductions4656]

ATV was known as ABC for a few months in 1955, before becoming ATV.