Just do it! Brand Name Lessons from Nike's Troubles!

Рет қаралды 28,592

Күн бұрын

Пікірлер: 54

@trainingwood Ай бұрын

Always a masterclass with Mr. Aswath, amazing content. This is why I feel grateful that I live in this day and age when I can access all this gems just like that. Thank you professor for all of your wisdom and knowledge that you share with us, it is really inspiring.

@samyueldanyo8679 Ай бұрын

The prof was cheeky in this one with the jabs at Coke a d Kraft Heinz. Also a great recommendation with Mad Men

@alexchoplin Ай бұрын

Great presentation professor! Thank you so much!

@rigs54321 Ай бұрын

Thanks Professor! I didn’t receive an MBA or private school education, so appreciate the knowledge sharing your provide on KZbin!

@nicholaspanagiotis8157 Ай бұрын

You spoil us with great contents on here! You give the very best and spot on advice and ask thought provoking and unbiased questions that help listeners like myself become better. More importantly, thank you for recommending Stephanie Janis Stiefel my investment portfolio with her has been quite sustaining.

@richardwagner6359 Ай бұрын

Aswath really is something special. Please think of supporting him (if you don't already, which maybe you do).

@paulseebeck6586 Ай бұрын

I know this lady, Stephanie Janis Stiefel but only by her reputation at Goldman Sachs; even though she's now involved in managing portfolios and providing investmnt guidance to clients. I have been trying to get in contact since I watched her interview last month.

@brandonw.clinton8918 Ай бұрын

@@paulseebeck6586 Well her name is 'Stephanie Janis Stiefel'. Just research the name. You'd find necessary details to work with a correspondence to set up an appointment.

@BrianWMoore Ай бұрын

I went from no money to Invest with to working so hard on Uber eats for four months to raise about $20k to start trading with Stephanie Janis Stiefel. I am at $128k right now and LOVING that you have to bring this up here.

@ArataHaru-n1t Ай бұрын

Thanks to Aswath. Following his recommendation, I started researching into Stephanie Janis Stiefel. Thankfully it was a little over a year ago now, I started an Investment with Stephanie's Services and that allowed me to be on much MUCH more stable ground in the face of global financial upheaval. For what it's worth, it made a difference for me and my little family.

@sirzatyenen3200 Ай бұрын

Professor Damodaran, thank you so much for this post; as always it has made me question how I value companies. Just a quick question; in the Birkenstock example, how do you differentiate between management acumen and brand name value when it comes to unpacking the effects upon operating margins? Why shouldn't we think that it was managerial choices that kept opex down, and was a significant contributor to high operating margins? How do you gauge the relative contribution of managerial/brand name effects in that context? Thank you.

@allbackiceland Ай бұрын

You could have included Abercrombie & Fitch as one of the companies that has reincarnated itself. It's only been the last year or so that people seem to have noticed.

@WigglyCoop007 Ай бұрын

Truly. An insane performance from ANF

@citizendan6390 Ай бұрын

thank you professor for a great lecture!

@surani1948 Ай бұрын

Great presentation once again. Thank you.

@raptorvicius Ай бұрын

Thank you professor!

@Xmahina Ай бұрын

Very educational!thank you very much!

@12345idiotsluggage Ай бұрын

Yes! Wide feet people of the world unite! As a kid, i bought Nike all the time. When I grew older Nike sneakers didn't fit anymore. Apparently, AD and I are not in Nike's demo that it cares about.

@Blazzde Ай бұрын

How is it still the case? 30 years I couldn't have them because of wide feet. My Mom knew the score.. '*sigh* not the Nike, they're always too narrow'. 'But Mom maybe this pair will be different?'. It never was..

@SebaTarth Ай бұрын

Brilliant video, thank you. What's surprising is that Donohoe's argument was that cutting off chain stores and selling direct through the app was going to drastically increase margins. Maybe it did in the general sense but they could still lose ground on the Brand Name Effect margin?

@Antonio-dp9tf Ай бұрын

I dont know Donaugh but Nike is different.... otherways im not going to spend my time and money buying nothing Nike online. If its in the shop at good price is ok, if not nothing... is commodity bcause their products are worse than the no-branded

@shauryabishnoi28 Ай бұрын

We talk about brand value in B2C segment, however in B2B segment too we have brand names. This comes more from word of mouth, duration of relations with clients (Longer the duration, higher the brand name). Serving most of the players in an industry. (If you provide a crucial raw material to an oligopoly industry and you serve most the big players. Then it is possible that 3-4 players will account to 50% share in revenue, but if those players are competitors amongst themselves then you have pricing power)

@elenifolerou3973 Ай бұрын

Thank you so much!

@Blazzde Ай бұрын

I think we shouldn't underestimate how much of $10.49 for CVS Health Acetaminpohen is brand pricing too. Difficult to do an ideal comparison because the more premium brands synergise their brand value by making the tablets shinier and more perfect, but commodity 500mg tablets can be had for $2-3 per 100. Paying over $10 for them is kinda nuts.

@Pizza-gb1ch Ай бұрын

I share your pain: wide feet. Saucony were better fit for me. I read "Shoe Dog" last month. It was worth the read.

@wm6549 Ай бұрын

Thank you!

@some_20s_guy Ай бұрын

How about the quality of product for a given brand name? 13:55 While I agree that coca cola might be a bit more overvalued than the median brand, the quality of coca cola is certainly expected to be more better than the generic one. This might also explain the difference in valuation?

@mohammedkhalifa-wh1cl Ай бұрын

hey professor whats your opinion on your rival yt channel Accounting stuff

@totalhorse6987 Ай бұрын

Appreciated

@abbyhose7311 Ай бұрын

Any update on damodaran bot and its performance ???

@magalengo Ай бұрын

Not considering the value of Coke’s entrenched distribution system is an oversight.

@tmarx99 Ай бұрын

Its in the margin mate. No double counting!

@magalengo Ай бұрын

@@tmarx99 I was referring to his explanation of the competitive advantage, not the valuation.

@tmarx99 Ай бұрын

Could you clarify what you mean? I assume you are talking about the slide starting 12:33?

@sidhavgupta1122 Ай бұрын

I think it refers to attaching whole of the premium in coke value to brand value, and not considering its distribution system. Margin aside, it is able to have higher revenue, due to its presence length and breath of markets, and therefore distribution, alongside brand is what justifies higher value.

@magalengo Ай бұрын

@@sidhavgupta1122 Thank you, better said than I.

@zainshahzad Ай бұрын

What about luxury brands like Gucci (Kering)?

@madn93 Ай бұрын

This is simpy great!

@AudreasDeroose Ай бұрын

12:33 what makes you use operational margin and not gross margin, which might reflect in a way more the pricing power. Operational margin might be influenced by operational efficiencies, which have nothing to do with the brand name and its pricing power. Any feedback is welcome :) Thanks for your time.

@athorne003 Ай бұрын

I have two teenagers and they refuse to eat any other brand of ketchup. They can tell the difference between Heinz and other brands that try to sneak by them 😅

@Pizza-gb1ch Ай бұрын

Walmart has a brand name. 1. They have pricing power with their suppliers. They had suppliers jumping through hoops to get onto shelves. 2. I shop at Walmart first because I know they have the lowest price. Therefore I spent more.

@VarunGandhi-wi8qg Ай бұрын

You misunderstood the pricing power attached to a brand name. In the case of Walmart, they have bargaining power with suppliers because of their scale, not because of their brand name. Their economies of scale translate into a significant cost advantage. They pass these cost advantages to their customers, allowing for their cost proposition. As a customer you wouldn't pay a higher price for something because it's from Walmart. On the other end, you would pay a higher price for Nike or Birkenstock because they have a brand value.