the fashion brainrot effect

[@quonsethutstudios]

anti-brainrot brainrot

[@elihookerreese7663]

Good comment

[@nalexandreee6629]

😂😂😂

[@lonelylegoman5778]

The thing is, when these type of clothes were first on the rise, the market wasn’t completely oversaturated and there WERE people that did it right. As time went by, everyone just saw how low effort this type of clothing is and decided they can do it as well. At some point it really just became a money driven side hustle for every teenager that knows what Balenciaga is

[@gwizardasmr]

I am sorry but saying the Big Red Boot lacks intention, while simultaneously saying the Balenciaga Crocs Collab doesn't makes no sense. Both products are made for attention, are made for sales and are made for teenagers to post a ton of Insta´s and Tikitoks online. There is no cultural aspect behind any of those products. Every single thing a multimillion, multibillion brand does (MSCHF, Balenciaga (Kering) are purely made for money.

[@shorenotchia3389]

Yeah made for money because capitalism exists and they don’t want to go bankrupt! the big red boot is an Astro Boy Homage and the croc boots are a cross between a thigh high boot and crocs, like a rain boot or the German boots balenci made back in ww2 days, they all have a cultural aspect you’re definitely wrong about that, but financial gain was probably forsure their first motive.

[@michaeljung2319]

Demna grew up in a poor post Soviet Georgia where fashion was not something most people could get into. He would occasionally visit the bazaars in Turkey where he would have the opportunity to get used clothes or bootlegs of clothes that were popular in the west. The balenciaga crocs might look stupid but it reflects Demna’s upbringing.

[@gwizardasmr]

@@shorenotchia3389 I am not saying that corporations are not chasing money. I am saying that you should never buy into whatever story they tryna sell to you. We are talking about kering selling you a rubber shoe with heels on them for 1000$. Crocs are a american company, created by an already super rich holding company in 2002, when demna was already 22 years old. Crocs have nothing to do with any "humble upbringings" or wars in Georgia or whatever. They are rubber shoes created solely to the means of making money.

[@gwizardasmr]

@@michaeljung2319 Look at my answer to the other person. Crocs were created in 2002, by an already rich holding company, when demna was already 22 years old and in university. Crocs have nothing, really nothing to do with his upbringing in Georgia, they didn´t even exist by then. That´s exactly what I mean. You buy a false narative, while Crocs do not represent anything other than a company creating a product in order to make money, just as the colab with balenciaga.

[@GamingPhenomenon]

The inspiration from MSCHF is so hollow; their whole "thing" is intentionally selling ridiculous products. I'd argue that there is more artistic quality in the way Balenciaga makes their bizarre clothing, regardless if its makes headlines or doesn't sell. Also, if you think that the richest fashion brands are making clothes PURELY for money, I would politely disagree.

[@kotorr]

the wait im goated shirt is fire

[@failadin1]

Or do you just think that because someone else on tiktok said so

[@jedaiahjedaiahjedaiah]

no

[@mratnas8399]

Wait I’m goated 😮

[@larks.]

@@failadin1🤓

[@infectieon]

Just stop

[@ethanhart7032]

the fashion brainrot effect

[@oni5223]

the fashion brainrot effect

[@hlyfthr]

thank you i been saying this!! seems like there's no emotional connection with what people wear now. everyone who is seen as a great influence made things unique to them cool. shit supposed to be way deeper than people make it. their only "inspiration" is literally other things people have worn, not experiences/places/ect

[@hlyfthr]

and don't get me started on all the insta "brands" that all use the same manufacturers...

[@Legxnd]

I recently had a "Eureka" moment while looking at a brand I like that isn’t considered mainstream or well-known. I realized that you should wear what you truly like or enjoy, whether it’s on-trend or not. If you genuinely love a brand or piece that isn’t currently popular, go ahead and wear it.

[@StevensVidz]

This 100%

[@nightcrawler8864]

Me finding a fork in a kitchen

[@genggarcia6943]

The big red boots are meant to represent the absurdities of pop culture and parody trendiness. They are a part of the MSCHF collection that serves as a commentary on capitalism and popular media, that ironically became what they sought to mock. Do ya research on MSCHF!

[@robzioh]

It’s something about MSCHFs intoxicating marketing that makes it cringey imo. I guess yeah it’s a representation of absurdity but the audience is catered to almost mocks its representation in a way.

[@_cm3]

to desire attention as quickly as possible is their self expression and their taste which can have layers of meaning - which even goes further now into the lack of trad ethics / morality, enabling vanity and general hedonisms as a sign of advanced post moral post purity culture / aesthetics which then becomes ironic. The desire to progress irony and signal it is what’s fashionable currently - meta fashion is aesthetic fashion with more layers if you do it “right" but when doing it "wrong" also works the meta layers continue.

[@gaschum681]

I fw your idea but I think you’re kind of looking into it more than the people throwing on the fits are (for the most part) you know what am saying or am I tweaking?

[@_cm3]

I can’t speak for everyone’s motivations but I do think some of these things are going on whether they’re aware of it or not. No I’m tweaking.

[@hideokuze3160]

Bro is nerdmaxxing. This content is the brainrot

[@TikeBuyakBeats]

brainrot, IS the contribution to society as it is, in itself, a genre. whether its well recieved or not i think its beneficial to finally have a word for stuff like novelty t-shirts and gangster spongebob merch (shi like dat). i think it was always low key around GENZ is just really good at naming and categorizing things.

[@TikeBuyakBeats]

but i do agree with this video and i like my peices to have meaning.

[@naiminterim]

See this is the type of reply I been looking for, I don’t understand why especially people from our own generation self culture hate (meaning this guy in the video is gen z hating on gen z) just let the culture waves ride, I think right now we’re just in a place where designs cycle like memes which environmentally is bad but culturally is good because when something sticks it stays around for a lot longer

[@Varcette]

I agree The entire idea of things rotting your brain in itself has a negative connotation. This current wave of high amounts of brain rot content, coupled with it being called brain rot, is more than anything the culling of things like itself + the adaptation of brain rot to fit the norm. Idk if that makes sense the way I said it, but I mean basically: brain rot exists. Brain rot is called brain rot, putting it into its own category. That category is labeled as bad, while also having fans. Brain rot is removed from popular media while creating its own niche. This niche evolves independently (hopefully in a positive way), while being out of the way of everything else, hopefully putting work with meaning and integrity imbued into it back into the spotlight.

[@berlinwallneverfall1989]

Shadow Wizard Money Gang

[@hyperactivecorpse1695]

Dimna is brianrot, ex- working class gentrifier

[@contraaa11]

DRAIN GANGGGG

[@user00sam]

2hollis played‼️‼️

[@luca.freestyle]

trash industry plant

[@sheeko9961]

diimna gavsalia

[@neekituh]

deemnuh

[@TheEnderFlash]

Gasvalia 💀

[@sheeko9961]

diimna

[@eyeball000]

As a girlie into jfashion i think the red boots are super cute and can be styled in a whimsical/cartoon styled way! - im thinking a strawberry shortcake inspired outfit (show i grew up with 😊)

[@4everforgotten]

the fun part of fashion is wearing what you want without having to care about what other people have to say about it!

[@ronaldwilliams5399]

It’s hilarious that I have both the black arcteryx and god’s favorite hat in my closet rn

[@stevenbermudez6212]

interesting analysis! I would argue that things like the red boots and the loewe pixel shirts can be seen as a reflection of some peoples upbringing involving an amalgamation of virtual and real life spaces. which is a particular experience of current times and may not make a lot of sense to other generations but it definitely evoques a feeling, a memory, a real life experience in a younger audience. It seems to me we are often quick to underestimate something new or something thats still cooking because we are getting older and we get this boomer mentality. would be good to give this sort of language a chance. I do believe that mindless consumerism and this particular language are not necessarily the same thing. I would hope.

[@Aluenvey]

More of a stylist, but I like things that represent something personal about my artistic sensibilities in other areas, like cooking. I want them to "gel" nicely, like tumeric and paprika.

[@Boutrindairyfarm]

SHADOW WIZARD MONEY GANG⚖️

[@joshuatelem8796]

Bro is a fashion historian at this point

[@boglin]

Infinite jest on the shelf but using exasperate instead of exacerbate 😥

[@OwenClark369]

The slint outro was so fire

[@osonoticed]

Can we be honest that asspizza, intentionally or not, pioneered the early wave of fashion brain rot

[@22lagoon]

Austin's work is too authentic to himself as a person, and has stayed consistent in its messaging imo. Most of the examples of "brainrot" in this video are devoid of that authenticity or any message at all. It can be a blurred line for sure but I think there is a clear distinction to be made, hence this video. DIY =/= brainrot, brainrot is vapid and shock value for the sake of quick attention. I don't think Austin's work truly fits that description at all, but things like waitimgoated on the other hand...

[@nikijellen2134]

i hated the desk sponsorship bro

[@ajerm2539]

lowkey just a full circle effect

[@demystifier8436]

One of ur best vids

[@StevensVidz]

Anti-Fashion is the way to go, wear whatever you want without seeking validation from others

[@ti2809]

It's not that deep, some of this shit just funny like ironic tees. "Fashion is meant for people to express themselves and be creative... it should be an honest reflection of them" what's so dishonest about being stupid and silly or even vapid and just for vanity? There is nothing wrong with being attention seeking or silly, that's human nature. Honestly these people are just having their time and is it hurting anyone? Sounds like you're just bothered no one gets "it". There is room to be silly and there is room for fine art so why do we need to reel this back? Do you think ironic t shirts from the early 2000s killed fashion or something? Silly shit has always existed in tandem with serious stuff. Come to think of it if you're advocating for all clothing to have this deep meaning that you seek then what about regular folk who just want a pair of blue jeans and a white tee? is simple wear not as thoughtless as someone who wears "brainrot". Some people just roll out of bed and grab whatever crap is tossed on the floor from the week before. IT DOESN'T HAVE TO BE THAT DEEP

[@Ohanzea]

I think ur wrong ur whole premise is based on what you think fashion should be. When in reality it can be anything. Self identity or shock value. -the emotional response from getting an eye roll is just as valid as one from a compliment. They are both means to an end. Again ur defining a word “intent” based on ur opinion. Someone’s intent can be to have no intent thus it is intentional…

[@ipodbaby]

exactly

[@modestasbakas5895]

you don't understand baudrillard, breadtuber

[@maxfortefan2947]

nobody does, cause his books are useless garbage

[@orca2730]

it might seem like ugliness in it's form but oversaturation for those who have consumed and digested will birth something anew, it might seem uncomfortable visually now but you can't blame it when the speed and pacing in available information forces it

[@1boulet]

layers of meaning in the pattern of those jeans.. hy bro 🤘

[@bolillo5013]

That first frame is something

[@Scott-fj7nq]

When millennials do irreverent/ ironic fashion it's good and meaningful. When gen alpha does it it's bad and meaningless. idk, but when Balenciaga was making allusions to pword it wasn't that artistic. I feel like you just made a gen alpha meme strawman due to personal bias

[@lolouis666]

Yeah the vid kinda evokes the impression that there is a objektivly measurable line that seperates tasteful ironic from tasteless "brainrot" fashion, where in reality the line is blurry and subjectiv...

[@blockwearingman]

balenciaga crocs do make sense

[@WHODOUHATEE]

Cookie king mentioned, god bless you Karsten

[@stnicgglemploy2794]

Moral alarmism detected

[@feedthesoul.ftsyoutube]

Burberry and Armani are not bargain European designers 😭😭

[@hideokuze3160]

Armani casualy being one of the most expensive designer brand...

[@blockwearingman]

fr gram REALLY influenced the hypebeast era

[@rotisseriechickenlover-jb4cc]

Deemna

[@levihander4105]

yung lean showed up and i sat up real fast

[@Flindersbruh]

i loved to see your take on this

[@dannylewis5900]

the evangellion t shirt is incredibly hard

[@RR-ob8ze]

Bro drop your hair care routine

[@karstenkroening]

Will do soon

[@skersein]

xaviersobased 14:26

[@sushistillsucks]

Baby touch me softer 🗣️

[@burntpin]

just helped open new arc store and we are trained on teens looking beanies lmao

[@mrfrogthehomie]

bruh dat brandon jones scared tf outa me

[@pr0zac]

So while I think MSCHF can sometimes miss the mark, it’s definitely not a fashion label. They’re an art collective that does occasionally use clothing as a medium but the majority of their work does not. They’re more akin to culture jamming groups like Adbusters (who interestingly has also made shoes) than any of the brands you’re discussing. Specifically the big red boots are, in part, a commentary on fashion brainrot and meme clothing trends. Missing that intended message while attempting to explore the same topic kind of ends up undermining the video as a whole. I’ve genuinely enjoyed your videos as primers during my style journey and a single mistake, even one a relative newbie like myself could catch, won’t change that. But it does highlight why you should never blindly trust online! Even with generally well-researched experts on the history of fashion like yourself.

[@forbesfowler4841]

Karsten, what type of plant is that tall plant behind you?

[@naiminterim]

In my opinion the “brainrot” clothes reflect the current state of fashion more than anything I feel like you may not see that because you don’t relate. If you don’t know this about yourself your approach to fashion is is much slower paced which is the opposite of this current generation/ trend I love the brainrot clothes People were saying demna’s designs were stupid at first but now he’s held in high regard Just give it time; art isn’t just good, just because it was made by the higher classes

[@kurtcocaine4712]

I always thought the carls jr logo was a nod to idiocracy, the mass logo shirts it predicted and the fast food place that has a police force and "big ass burger" was carls jr

[@umpdampte]

would you say haunted starbucks falls within the realm of fashion brainrot or would you say it has that intention behind it?

[@kryogennic5797]

It's fashion brainrot for sure

[@lucpendry7109]

When you speak of the contrast between current “fashion brainrot” and the work of Demna and his contemporaries, I think it is important to highlight the difference between intentional IRONY that is still rooted in reality vs irony of irony, a parody of a parody. Although their is still a meaningful interpretation to be had of the irony of a meme shirt like “wait I’m goated”, the point is that what the shirt is referencing/mocking is already an ironic meme disconnected from reality. This is unlike Demna who is creating the ironic picture of a very real capitalist hellscape. As more layers of irony get added the purpose and character of the work get arguably muddled hence the term brainrot. Great video

[@KAMA_THE_ONE]

"Deemna Gaswuhlia"

[@Sovereignty-z7z]

2hollis 🔥

[@michaelrichter4166]

It’s not deemna and it’s spelled Gvasalia

[@shaunseals2467]

what is that song beginning at 6:28?

[@boardante8454]

did bro call armani and burberry european budget😭

[@williamcorbani2037]

why did this feel so soulless and lose accountability after wrongly pronouncing one of the leaders in design and creative direction. it’s giving twice removed, stage four brain rot.

[@cough1]

imran / slumpykev i think deserved a mention in this video but good vid gangsta

[@estessney1994]

chill bro its just a t shirt

[@danim4935]

I like the topic, but it seems like there was a lot of obvious bias here. Some of, if not most of the examples you used were definitely cases of fashion brain rot. And yes the big red boot was… polarizing… but in that sense it WAS intentional and effective.

[@geo8295]

i agreed with this until you started talking about fti you miss the whole meaning behind the brand, they make clothes to make fun of how the industries have become so copy and paste and such bland fashion yes it can be considered brain rot but the clothes do have meaning behind them.

[@geo8295]

that’s literally why they’re called fuck this industry

[@dannylewis5900]

this is a really good video man, but I disagree with the big red boots. while they are a bit of a meme and difficult to wear the shoes were designed to replicate a cartoon character, if you saw the shoes on their own it would be difficult to tell if they were real or 3d modelled or AI generated - much like most of the content you see on social media now

[@tneowapl1-bv6gr]

Why are you styled like Hanson ? And in Other Videos like My Generation ?

[@fanaticist]

hello kirsten

[@StevensVidz]

I mix Wally World clothes with the Balenci 😭

[@xdmylifealthetime3332]

Just ordered that chair is it fire ?

[@kokograves3316]

fit at 4:05 genuinely the worst outfit I've ever seen

[@cabbisto2278]

W sponsor

[@pablotorres7659]

You look like Inosuke Hashibira from demon slayer bro

[@trevorjonathan4405]

Basically, we’ve been living in the Idiocracy film since the mid 2010’s, with this reality being pushed/accelerated by financial interests and the influencer p@wns they use to promote it. Anyone remember the Balenci IKEA Bag? Shiiiiiieee

[@rotisseriechickenlover-jb4cc]

is beenslackin’s style fashion brainrot?

[@lolouis666]

He def leans into it 😂😂😂

[@22lagoon]

Yep he sux

[@JulieCherie]

i love u

[@BigBl0ck-r9y]

I gotta a comercial about faction how

[@mtndewguy96]

dont hate on dim 14:13

[@elihookerreese7663]

I think youre wrong

[@riel8425]

can jq just upload videos so i can stop watching this guy's vids

[@christophersorto4863]

A mj 1 doesn’t represent mj 🤔??

[@Alexdebk]

Bad take, and really disappointing that Karsten attempts to justify his take by borrowing legitimacy from Baudrillard's simulacra, a concept he seems to willfully misinterpret to make a point and sound smart.

[@2-PHAZED]

Very well made/said video. You're cool af.

[@henroc481]

dont forget abt virgil's influence to all this

[@trevorjonathan4405]

👕 💩

[@ashtmslf2315]

Im ngl sometimes you do come across like you're trying just a bit too hard to sound smart when you bring up all this philosophy stuff. Like i get the point you're making, but this is a video about balenciaga crocs and yung lean lol. Edit: Also please learn how to pronounce Gvasalia

[@DaveNash]

its not that deep lol

[@kassadin1337]

nothing burger of a video, brainrot being used just like a buzzword, your statements are contradictory and the points dont apply. -Geoffrey B. Small

[@jakc5792]

yea this dudes videos suck

[@ipodbaby]

totally disagree with this video, especially when you say "we're getting clothes that are not for the purpose of self-expression or have any cultural meaning to them, but instead are being produced to get attention really quickly." shock-value meme clothing resonates with young people because they spend a lot of time online and they want that reflected in their clothing. i dont think that mass-produced trend-based clothing made in sweatshops is good for the culture (or the environment), but if buying a shirt with 'wait im goated' written in papyrus font is someone's gateway into critically engaging with fashion as a form of self-expression then so be it. do you think all the people wearing ass pizza or early vetements were doing it because of the brand's postmodern philosophy about art and the intentionality behind combining low and high art forms together? no - they probably just thought it was funny. also what does this even mean - "they don't care about the object's actual meaning - what they care about is the attention they gain from the object." everyone wears clothing for the attention they gain from the object And also for the way it makes them feel, dating back over a century; it's impossible to separate the two. of course people care about the attention they gain from wearing a certain piece of clothing. why did you put a copy of infinite jest in the background of your set if not to get attention from others, or at the very least to signal an understanding of postmodernism and get a bit of clout from that? humans live off attention from other people and that's not a bad thing when it fosters unique subcultures. this video comes across super elitist and gatekeepy.

[@ipodbaby]

and how can you make this point while playing 2hollis in the background, who is arguably just brainrot music distilled into an artist?

[@sunilceballos]

bro did not cool

[@carlossolorio1251]

First

[@moonwalker3699]

who's this nerd speaking on street wear fashion

[@aa4on.mp4]

Someone who knows what they’re talking about

[@moonwalker3699]

@@aa4on.mp4 more like who thinks

[@nik1663]

Haven’t finished but u had to have talked about hauntedstarbucks RIGHT

[@plasticbag5729]

the fashion brainrot effect