How Supreme Built A Billion Dollar Brand Empire

[@demstaincanada]

Answer: hype culture

[@knockhello2604]

Simple.

[@campkira]

not anymore since the company is become mass market... but yeah still only sell at someplace incertain time

[@2rad2besad45]

You mean odd future

[@garyhonas1848]

Stupid

[@Scholarvine]

This video is a disappointment because you’re basically telling us what we already know. Yes supreme only drops on Thursdays and has an insanely dedicated audience. But how did it all start? When did they first go viral? 2012? 1996? What played a part in their initial success? How much were they retailing for at first? What celebrities help create a buzz for the brand initially? Smh, this video just flops.

[@Justin-ev8nn]

Check out Hasan Minaj’s Patriot Act on Netflix. He did a segment on Supreme that explains it way better than this video. I think all of his videos are on KZbin as well if you search up “Patriot Act Supreme.”

[@johmhelen6191]

Tyler the Creator is the reason Supreme is worth billions of dollars

[@shaqmaverick]

Ask Patrick bet David at valuetainment to uncover this. You wont be disappointed

[@salv9]

Peter Eze amen!

[@samuelleumas9964]

This is interesting for people who don't really know much about what supreme is, besides a well known very expensive brand

[@adamtrew8106]

Supreme mastered the power of marketing. I wish I had a company like this

[@camilogomezkeep2324]

This brand is the perfect example on how society values something ordinary.

[@blackmagic1371]

& how quickly people disregard a human life!

[@tlili3990]

yeah. pretty sad

[@swoletimeappareltv9655]

Big Facts!!!

[@shawnmoney8055]

I think this is about 3 years too late.

[@gx.santiago6842]

shawn Money when everyone tried to flip everything , no matter what it was

[@1stAma]

This is the most depressing thing I've ever seen

[@leonidnikitin4245]

It's like the years before the fall of the Roman empire..

[@AL_233-23]

Ok boomer 💀 😬 🤦‍♂️

[@NguyenTran-fv2rk]

Imagine being a broke boi

[@richardmollberg3096]

indeed, but your comment made me laugh! hahaha

[@richardmollberg3096]

@@NguyenTran-fv2rk why not, its probably better :)

[@IqraKhan-vc7lo]

As a millennial I'm waiting for natural selection. Imagine telling your kids you dropped a $100 on a brick with the words "supreme" on it...yikes

[@fredk6992]

Then imagine them selling it for double

[@VintageToiletsRock]

@@fredk6992 Better sell it fast before Supreme prices drop like a brick!

[@txbroseph2659]

@Yensen Connor yes, all the people protesting the lockdown

[@glipk]

Same here. Also I love your username. Kpoop is cancer like the hypebeasts

[@Music4krista1]

Facts 😂

[@amigillo]

ChinaTown seen to have an unlimited supply of products lol

[@Swrvn]

amigillo fakes lol

[@TheMarkpee]

Dude told me it was all legit...

[@syl2169]

@@Swrvn and the real products are surpirsingly no better lol Paying hundreds dollars for laser-printed logos, some people are really dumb.

[@johnpatrick5282]

@@syl2169 bro you have the most educated comment I've seen on here props to you....

[@johnpatrick5282]

@@syl2169 I'm ashamed to say I'm the same species as these people....

[@AntivistX]

Saying supreme doesn’t do marketing is stupid. All these celebrities and Kanye west wearing it is all the marketing they need. That’s the way to market.

[@yunan9610]

Do they especially spend money on advertising?

[@farhanhaider5652]

Yunan β Celebs don’t wear your brand for free

[@fleischwolf82]

@@yunan9610 Check the video. The New York Post frontpage is an ad!

[@billstreet5043]

@@fleischwolf82 that was something that supreme made

[@hampaw]

So SUPREME hate fakes but can uses someone art design.

[@JoshWaller]

ham paw You must not understand how it works, all the art they use is licensed.

[@RL-ww5ev]

@@JoshWaller you must not understand. hes not referring to the art they use on t shirts which is licensed. rather the actual design they have is based off of someone else's design

[@nathmod2198]

@@RL-ww5ev White text on red background is not stealing, Copying the exact logo is stealing, am I right?

[@corricorricorri]

@@nathmod2198 They stole the artwork of Barbara Kruger, take a look at her work and you'll see it's a little bit worse than "great artists steal"

[@JoshWaller]

John Patrick That is a stupid comment. You are clearly very stupid if you can’t understand what I meant.

[@williamwilson6499]

Remember Beanie Babies? You don’t have to be good, just know how to influence the moronic Masses.

[@oscarrimore]

Guy: I would never wear a fake , I don’t even wanna see a fake Also Guy: Artists copy other artists so it is what it is

[@Iifeandmoney]

I want to see a documentary of fools bought this brand with regrets on their faces now that the hyped died down😂

[@mike-qb3kz]

count me in

[@IkayyThaProducerSwag69420]

some jeans and a supreme box logo tee and a jean jacket would be a hard fit and it’s not plastered with hype brands

[@kevjmu]

Low quality shirts which cost $2-3 selling for $32 and reselling for over >$100. Don’t believe the hype 👎

[@Vernardo]

That was "Overhype", looks like they can't cool off the hype after all!

[@JAG214]

Supreme is a hit or miss when it comes to quality

[@LilBleachThaGod]

JAG214 I love their hats and tees

[@whitespacecollective95]

Supreme actually uses some of the best blanks for their shirts/hoodies, factor in overhead costs, that $2-$3/shirt assumption is probably way off.

[@stevienguyen2047]

Whitespace Collective well its astonishing less than the overpriced amount they charge. And not just understandably more overpriced, but ridiculously more overpriced.

[@alystdesign]

this is also the reason why branding is powerful. sometimes, people don't know they're buying something that is made cheaply but sold at an expensive price. they would buy anything with that "Supreme" logo attached to it.

[@mikegeorge991]

How can a species be so smart to where they can split the atom, walk on the moon, and etc, but also be so stupid and foolish at the same time... We are an amazing creature 🧐😂😂

[@jon-unicorn-doxxer]

Please, there's a current trend of flat earth believers...

[@johnpatrick5282]

I'm very shocked how many people think they're educated on here that are supporting this brand spending their parents money and thinking they have culture from wearing a t-shirt they say the quality is worth the money you keep doing you brother it's nice to see there is still intelligent life out there....

[@Khymeira]

We are an amazing contradiction!

[@Lia-hd7rh]

the sheeple will always exist

[@slinertheonegod2211]

John Patrick it has nothing to do with anything you said lol. It’s wearable art people set the prices on these things because of cost and demand like what are you even saying have you never gone through a high school basic economic class? Like there is nothing to bash on..

[@nickylarson4283]

Supreme logo looks like the brand of my cheap local supermarket. Never understood how people want to buy this?!

[@poodudeelite]

consumerism at it's most extreme.

[@brittonporter5063]

poodudeelite at its most supreme lol

[@AL_233-23]

Ok boomer, when you don’t got 💧 you be loading up on the 🧂

[@SeaJayBelfast]

I thought the whole Supreme thing was over

[@adriangutierrez3196]

It is, currently I haven’t seen anybody other than a 40 year old dad trying to be hip wear anything that is supreme. Some people do wear the less loud pieces that actually look fire, but the box logos aren’t that cool anymore imo

[@SeaJayBelfast]

@@adriangutierrez3196 Thought the whole 'looks fire' thing was dead too

[@JAG214]

@@adriangutierrez3196 Your right and wrong yes supreme hype has died down a bit then before but you still have people who are still willing to pay for the box logo or the less loud pieces

[@zbridgjpxupzm]

The initial wave is dead but you have to wait until every brain dead sheep catches up to the hype and goes through the cycle...

[@mydickinabox6129]

Carson Nelder imagine calling another man a 'virgin' for using out-dated slang 🤣🤣🤣 you must be great with people outside of social media

[@gamefoorum]

So basically what makes supreme special is, that those who buy something knows that there's stupid people out there which will pay way more for it

[@subtletherapy]

no one in this video is cool

[@ridafatima9583]

Supreme: literally red box logo with white text. 9:35 Guy: supreme is literally pushing the limit and defining street fashion. I wish I get a partner half as loyal as these Hypebeasts are to supreme

[@mike-qb3kz]

ikr

[@9lol]

not all of their products are box logos..

[@seanc6760]

You can make a custom shirt exactly like this for under 10$.

[@jujubean8870]

The fact that a clothing company can cause this much vitriol in the comment section by literally doing nothing extraordinary is pretty exceptional and admirable. In that regard, Supreme comes across as a successful street artist disguised as a clothing company.

[@chillyourself5208]

What does street art have to do with this video?

[@chillyourself5208]

@s cee And your just as dumb as the original poster if you think anyone associates Supreme with 'street art'.

[@saran5263]

How is it exceptional and admirable? The video is literally about the brand so of course people in the comment section are going to be talking about it.

[@drewconway7135]

This is just as stupid as the handbags profiled here a couple weeks ago, if not worse. If you’re buying a brick or a crowbar (ffs) because of the logo, the joke is on you. And you’re going to be left with a pretty brick or crowbar that isn’t worth beans when the music stops.

[@JKIZZLLE]

Drew Conway exactly , this model of reselling for 6x more is not sustainable. Once people stop caring about supreme all their merch will be worthless. Worth as much as a brick or crowbar

[@mike-qb3kz]

why would anyone buy supreme bricks

[@Mai-id4fw]

If a brick and plastic bag can sell, imma sell air 😂

[@Rapha187]

Mai 3 the gasstations here do that already. In Western Europe we have to pay for air when we pump it into our car tires

[@Mai-id4fw]

Well that sucks. Our gas station offer free air.

[@GuerreroSTG]

They sell air already.. 2 Chainz showed it on his show

[@JAG214]

You get a L for this because they are already selling air and all you had to do was google it or youtube it

[@Mai-id4fw]

@@JAG214 L for idiots who bought air 😂

[@gx.santiago6842]

Those 2 guys act like every items resells

[@vikasahlawat01]

This proves wisdom is going down everyday

[@triofficial8742]

Vikas Ahlawat how many times will I have to explain. If you like a product, the expense doesn’t make you less or more smart. Just respect what products people like.

[@grimalpha6338]

For everone saying supreme is just a cheap tee shirt you dont get the concept of hype culture. It's the same way Apple can sell 1,000 dollar phones while other companies can sell for cheaper with sometimes the same or even better quality it's more of a status symbol and what it stands for than the actual quality itself

[@ihsankhwaja4434]

Who else is watching this after taking an L on snkrs for the TS6

[@mirianadimitrova2112]

It was so funny when people were actually surprised that the Chinese counterfeits were the same quality as the original Supreme... Umm.. where do you think they`re all made at? Also how hard is it to create a stamped on T-shirt??

[@Santi_fernandez-_-]

Yo at the start bro spit bars

[@adambarnsdale2784]

All skateboard stuff coming out from 1994 to 2000 was almost like designer quality. T shirts mad thick

[@ethandumas6937]

In ten years thrift stores will be called supreme stores

[@EnderDeath5000]

y’all didn’t even mention how supreme started off as a small skate shop in new york and how they always try to touch back on their roots from time to time

[@miguelmartinez-go6mb]

Right same with thrasher

[@musawirahmadi4867]

MANS WEARING A SUPREME BANDAGE LMAOOOO 1:20

[@ncbming]

FOR LAST AND FOR ALL.SUPREME IS NOT EXPENSIVE.DID THE COMMENTS EVEN WATCH THE VIDEO?SUPREME IS NOT EXPENSIVE BUT THE RESEL PRICE IS.

[@jaredtully1198]

ncbming The only way most people can buy supreme is through said Resale markets, I seriously question if YOU watched the video. Since The majority of people who wear supreme have to buy it through 2nd hand sellers it’s crazy expensive !

[@liljamrock]

You rock and keep up the good work all of you.

[@ciaojeffitalia]

Am I watching a "Beanie Babies" replay ?

[@boomsuga]

I like fakes. I’m not paying $1000 for a t-shirt

[@lijie6431]

Yes you are

[@SuperCR45]

And if we see you we will clown you

[@bloodycinephile]

I wouldn't buy fakes But lately I have been buying no brand made in China clothes on ebay cause they're cheap. I do recommend you stay away from made in china jeans they are always low quality. But stuff like tshirts and hats you'll be able to get for a lot less compared to buying brand name. I've also gotten some good quality jewlerly. I figured it would be cheap costume jewlerly but no it's nice and sturdy.

[@allahbless2278]

@@SuperCR45 Cringe

[@hashly8521]

SuperCR45 Sorry man but we not wasting a whole weeks check on a simple shirt

[@rosenkruez2]

How did that kid make 10k for the summer? especially when the supreme resell market is crashing. You used to be able to sell any supreme items at a markup price but now only few items per drop can be sold with a markup.

[@tntsquad1876]

Lmfaooo facts biggest capper

[@ResurrectedSocks]

rosenkruez2 exactly it’s a over saturated market

[@noob.168]

Bs obv

[@roninbushito]

He sold crack on the side

[@Gd-jq6mz]

Supreme is just clever business and that's it.

[@MrBlaze256]

this world is going nuts

[@gloriaiarango]

This is the stupidity of people pursuing brands not quality beauty or utilitarism

[@dudedude6690]

😂

[@MsMrapplepie]

Gonna fall harder than Ed Hardy

[@brandonpuckett4224]

WHO IS RESPONSIBLE FOR THE PITIFUL RESEARCH BEHIND THIS VIDEO 😭😭😭

[@HalfLife333]

I never heard of the brand. But great video!

[@saiman10]

Uniqlo t shirts have better quality than $38 supreme tees

[@LilBleachThaGod]

Saiman Rahman 😂 nah fam

[@danteflores8190]

0:19 Video about Supreme, shows a VLone wristband that has nothing to do with Supreme

[@mike-qb3kz]

ye right lollll

[@jonvici]

The beginning🔥🔥🔥

[@pritalbamnodkar2620]

I didn't knew supreme was this big. We actually have their factory in our city.

[@fifafan1]

From an investors standpoint I can understand buying and flipping the stuff. But I don't understand buying something that with use will decrease in value

[@dholaholics]

There’s nothing special about this brand.. it’s just text.. any 1 can print their own lol

[@EpicTime33]

Everyone : We want supreme !!! China : Hold my Kung Fu

[@crizbit9746]

Supreme be like: yeah just add our logo to that atomic bomb, everyone’s gonna buy it.

[@kennycolder]

Supreme is like the supermarket of Streetwear, it's simple enough that everyone can understand it but not good enough for high fashion.

[@Ramosd87]

These people are right off the assembly line just like the products themselves.

[@a.ffirmative]

So basically using unreasonable prices to buy unreasonably limited products that are unreasonably cheap to make

[@sophiaatn5339]

Thanks for the business tips

[@jojob6703]

*At first.... "I would never wear a fake. I can't stand fakes." But then just seconds later after mentioning that Supreme actually copies/steals themselves ... "Good artists copy great artists, steal. Like that's just kind of the name of the game in fashion."*

[@GG.510]

Lol out at the same time as today’s drop coincidentally

[@sshah5893]

From learning about marketing/ sales in business, its sad to see the impact it has on human beings. This shows that people are willing to do or become anything in order to "feel good" about themselves.

[@kansai555]

Worn supreme = priceless Worn Rolex or luxury watches = holds or increased values

[@mr.knottyostrich8516]

Still need that benjamin basketball to drop this season

[@foodnep1804]

1 st one to comment :) love from nepal

[@tasham7874]

Sooo Supreme is the beanie babies of today? Down to the business model. Limited releases to get people to buy more. Hype up the aftermarket sales so people buy even more as 'investments', bringing up sales and profits. Though that aftermarket bubble always bursts.

[@mxdici]

Supreme was last year Y'all should of made a video about fashionnova

[@KhyoKytoo]

Fun fact: supreme isnt that expensive but yet if i wear a box logo that i got for 50 people think i bought it for 500

[@akzidentz0]

"those things will be in museums in 50 years" - LOL , not its just a smart business model to make you think that "these things will be in museums in 50 years" :) Like any kind of collectibles, even digital items in online games, at some point it all becomes useless, because it is not art or design, it is ONLY logo.

[@FinancialShinanigan]

A brick? A BRICK??

[@IsaiahGamers]

Brick smarter than a hypebeast brain

[@twilastube1145]

Ikik

[@XOPOIIIO]

It's just a T-shirt.

[@alfedge9527]

Supreme was always the epitome of tacky cringe. Hypebeasts were insufferable and fortunately the corner has turned on this questionable chapter in fashion history.

[@Beautyinwverything]

This didn't show how they built anything! This video sucked. It only focused on consumerism, NOT BUSINESS!!!

[@j.a.c.k7838]

0:44 those odb shorts look fire

[@NbaLive4ever]

Holy crap this is insane 👀

[@mat_leo]

If you think the people who are buying supreme don't make sense, you're half right. The world has always made sense, it's your model of the world that needs to be updated.

[@ReallyYoureDenied]

I love counting sheep. It puts me to sleep so fast 🤗

[@Rapha187]

Now I realize this brand called “BALR.” Is just a rip off of Supreme. This brand is huge in europe, even the font is the same (Futura Bold). Dafuq

[@mydickinabox6129]

Ralph B target audience is completely different 😂🤣 know your fashion houses

[@whitespacecollective95]

LOL 0:18 "enter lotteries" showing a VLONE wrist band.

[@deemane10]

35 $ items flip for 600$ + trapping dead retail flip were its at too bad I live in texas 😭

[@harrypage685]

Did I see an embroidered boxlogo on a tshirt Bruh

[@sniperjsn7915]

Harry Page my exact thought

[@lmlmlmz]

8:37 good artist copy, great artist steal. but they hate copy and fake? hahaha

[@roycecute17]

Obviously they're idiots

[@NickLAnderson]

Dear God who art in heaven hallow be thy name thy kingdom come thy will be done on earth as it is in heaven give us this day our daily bread and forgive us our trespasses as we forgive those who trespass against us and lead us not into temptation but deliver us from evil for thine is the kingdom and the power and the glory forever in Jesus Christ's name we pray amen.

[@17teacmrocks]

i saw these being sold by an ex-kpop celeb who opened her own store maybe 2 yrs ago and it wasn't that big. all of a sudden, everyone in china seemed to have the same gucci shirt or supreme.

[@Cherokee9etherChoctaw]

Branded is a great documentary

[@Rated_M-broidery]

The dude talking bout wearing fakes is definitely broke rich Mfs wear fakes all the time 😂😂

[@yeahyeah5976]

No chance this could end up worthless. Humans never overvalue anything, ever.😅

[@Phlegethon]

So it's like beanie babies for adults? Oh these were the same kids who were gonna get rich off their pokemon cards.

[@paddyharrigan1530]

Phlegethon except people really make money

[@Phlegethon]

@@paddyharrigan1530 I made money off pokemon cards too, but the guy with my pokemon cards sure isn't making any

[@karansingh-bg5jj]

I breathe supreme air everyday.

[@Hamzakhan-dt3gv]

Interesting video

[@mindsinmotion2825]

I believe that people's focus on Trends, fads, and brands to look cool or as a means to identify themselves distracts those individuals from experiences that creates true lasting value in life.

[@werwar27]

I think its compensation, they cling onto brands to feel good about themselves. Its also easy. They can let the brand decide their fashion for them, they just pick and wear, no mixing and matching and scowering stores to make good sets of clothing

[@charleskimbrough2315]

"hater" and "elevated" don't rhyme tho

[@stormrider01]

The problem is that Supreme is NOT a registred brand with an R, so these "fakes" outthere are considering this not fake, they simply dont come from Supreme New York.

[@davidbrazell5179]

The supreme team is really what got it hot too start with

[@sweetblack1216]

Am I the only one that's never heard of this brand?

[@michaelsmith953]

lol, this guy at the end thinks any supreme item will be in museums

[@avstincoleman]

I get that they say that supreme doesn't spend money on advertising but they have to spend some kind of money because they have there own metro card and put their logo on the newyorktimes that might not be considered advertising but for me it kind of does.

[@CharlesCampo1]

my cousin works in a factory in vietnam, he can make box logo t-shirts (same materials and print quality) for half a cent each

[@tonisyharath2293]

Thank you for recording this video on my birthday

[@KenGutierrez01]

Supreme.... the hype will not die because of hype