Diving DEEP into the new Toyota Tacoma's poor sales // Is there a solution?

#toyota #tacoma #truck #pickup #trdpro #trd #toyotatacoma
From supply chain disruptions to high pricing, the Toyota Tacoma's newest redesign is having a tough start to its life. Should you just wait to get one, or get the competition? #nissanfrontier #chevycolorado #fordranger
Inventory spreadsheet:
docs.google.com/spreadsheets/...
www.reuters.com/business/auto...
00:00 - Pricing and Inentory
09:06 - The solution

[@SuperSolo67]

The spreadsheet has been broken since April 8. Rumor has it Toyota threatened legal action.

[@KirkKreifels]

Oh really 😲

[@KirkKreifels]

That explains why I can't pull up the new Camry information

[@TheBjjones]

Toyota doing damage control.

[@ant208]

During covid, Toyota dealers were the worst to deal with. Most arrogant price gougers in the industry. They've lost me as a customer

[@dorrito]

Possibly, but this sheet specifically was hooked into a tool that was broken when toyota updated their api.

[@elbarto4394]

Their fake parts shortage came back to bite them in the butt 😂

[@huddleen]

Man Nissan frontier Pro-4X at $33k looks like a steal compared to the Tacoma

[@shredofmalarchi]

Nissan is a terrible brand.

[@INNIMA]

@@shredofmalarchi100k mile warranty though

[@shredofmalarchi]

@@INNIMA on just the engine and trans? Not enough to convince me. There are far more pricey components in a modern car than engines and transmissions. I'm not convinced.

[@jmyers6175]

Meh , would always want a Toyota.

[@makatron]

​@@shredofmalarchi in part of the world the Frontier gives the Hilux a run for its money.

[@idoitkid]

Maybe people just would rather have food and shelter than a new over priced small truck? Its not rocket science...

[@MarcBookPro]

I paid $39,000 for a 2023 SR5 w/ Tech 4x4 in January 2023 (at MSRP). The same configuration is $47,000 today. I love Tacomas, but I can't justify that price for one.

[@timalan7406]

My loaded 2016 DC LB OR was $36,400, now it $55,000.

[@rickthomas422]

You can do better than 47k on a new 4x4 SR5. I shopped Tacomas for a few weeks before buying my 24. Two videos above this one on my KZbin is a video about a 2023 TRD Offroad 4x4 with 23,000 miles on it, for sale for right at 40,000. I only paid 44k for a brand new 2024 that is the same configuration.

[@timalan7406]

@@rickthomas422 The TRD Off Road comes with way more than an SR5.

[@rickthomas422]

@@timalan7406 I know, and I only paid 44k for mine.

[@DavefromCA2023]

Funny enough I went in to test drive, $46000 for a 4x4 SR5, when I went to leave the sales manager asked if we could get me into that SR5 for $42000 OTD. They have a dozen Tacomas at this small dealership and they’re not moving any of them

[@SkyWKing]

Greedy manufacturers and financially irresponsible consumers are a match made in heaven.

[@ZachMauch]

That is changing. I think consumers have gotten hit to hard now and things are starting to shift.

[@shredofmalarchi]

Toyota is one of my favorite brands, but we are getting to the point where price levels outweigh the assumed quality premium.

[@makatron]

Plastic interior and basic materials can't justify the price.

[@AJourneyOfYourSoul]

I agree, they lost their culture of value. Prices are way too high.

[@nukeim]

When you can buy a ZR2 for less than 50k, a Ranger Raptor for 55 (both have front and rear lockers and wizard level suspensions), or the Pro4X for $8 and a half a rotisserie chicken, the TRD Pro Taco is going to have a tough hill to climb at 65 grand.

[@Mikef1969]

Where you seen a ranger raptor for that price??? Everyone I have seen was over 60. I have been looking but to many willing to pay mark ups on top of the MSRP..

[@gabrieliacoboni6951]

Overpriced. It really is that simple.

[@guantai69]

8% financing at 60 months doesnt help either.

[@jwlafferty]

But Toyota reliability is worth paying a higher sticker price AND 8% interest, isn't it? /s

[@sunchaser999]

8% is bad financial decision.

[@makatron]

Anything over 3 years is way too long for a car loan.

[@tacomafan5186]

$49K average MSRP for a TRD Sport, that’s insane. My 2019 Sport was $38K out the door including an extended warranty. Furthermore the jury is still out on the turbo 4 cylinder.

[@michaelw6277]

Right but 2019 was before that massive inflationary period. The average price of a new car is something around $47k, which seems to be about right for a up-spec’d Tacoma. I just paid $27k OTD for a new Corolla SE, and I got it at just under MSRP. In 2018 I bought a 2019 Honda Odyssey EX for $30k and the same car today is north of $40k. Inflation sucks.

[@michaelw6277]

I just ran your numbers through an inflation calculator, the price of a TRD Taco is the same as it was in 2019. It might still be overpriced but the inflation adjusted price is the same.

[@ratiod2289]

@@michaelw6277 27k for a Corolla?!!! Hell no, that’s a ripoff.

[@Puntun0]

If you purchase a car in 2019 more than 10k less and price gasoline was almost $2 cheaper in 2019, can we all blame the Joe Biden admin?

[@michaelw6277]

@@ratiod2289 that’s just what they cost now. Civics, Mazda3s, etc are all in line with that, the Corolla isn’t more expensive than the competition.

[@arnaudwauters4390]

"SRP" instead of "MSRP" dooming the dealers ... play stupid games, it will cost the dealers at some point. Are we there yet?

[@alexsystems2001]

My local Toyota dealer, longo toyota has over 80 new tacos on the lot right now… and between “in build” and “in transit” have over 300 total scheduled to show up.

[@tjsullivan4793]

Wow what dealer is that?

[@JIMvc2]

@@tjsullivan4793 Longo Toyota in El Monte. What he said is true. I live in OC and going to buy my soon from there.

[@DeadAir21]

This is just an example of a dealer who overextended themselves in terms of allocations. Many dealer groups overestimated demand. But the dealers who were smart with allocations typically don’t have any sitting on the lot. I live within 100 miles 8 dealers and there are a total of 6 Tacomas on the ground. They aren’t piling up everywhere.

[@alexsystems2001]

@@tjsullivan4793yeah longo toyota…

[@whatawhiff6805]

Longo is also the largest Toyota dealer in the United States, so makes sense.

[@addisonbair6012]

The people yearn for the Stout

[@KirkKreifels]

This.

[@tacomafan5186]

Agreed!

[@naveenthemachine]

But the stout will probably have a stout price tag. 😂 And guaranteed markups

[@JamMan6string]

Toyota probably thought the Stout would cannibalize Tacoma sales. Once a week I drive a 1988 Mazda B2200 with 4 cylinders (no problem) and a stick. It's crude but a blast to drive. Mazda should make a small unibody B-truck. We could have the Stout and the Biata 😁

[@AmericanDuck]

Mazda seems to be the only Japanese automaker that is not tone deaf.

[@JokerG16]

Nissan and Honda are still holding strong too

[@gabrieliacoboni6951]

I love Mazda but I do think they are tone deaf, just in different ways primarily related to design.

[@asajayunknown6290]

Mazda has also abandoned the low cost, high value paradigm. Yes, they are getting kudos from the reviewers, but the price points are getting too high. I have a 2019 CX-3. Great little car, started under $20k. 25k loaded. It's replacement CX-30 is in the $30ks. Too much $$$ for a small car.

[@AmericanDuck]

@@JokerG16 Nissan has always been about 4 years behind Toyota on updates and innovations. They are the discount brand and their reliability is not as good, however, their strategy is going to pay off big time right now because everyone is going to pivot if money matters. Honda, I don’t agree with you. Their issue is their dealer markups and MSRP creeping up on existing models. In my area, they are really marking up the Civic. Forget about getting a Civic Type R, they have about a $15k markup. Si has about a $2k markup. It’s ruining the brand. The other thing is that the Ridgeline is about $44.5k and it has basically been unchanged since 2017, so it’s not a bargain. The 2017 MSRP was $31.5k. That’s $13k more for the same exact same truck. A 41% price increase. It’s mostly a third generation Honda Pilot with about 3/4 of shared parts, so it actually is a developed product from pre-2015 R&D and tooling. Honda is not passing down any savings on R&D and tooling costs like Nissan has. They are selling more every year just because they have that V6 and a dead reliable transmission. People want a V6.

[@AmericanDuck]

@@asajayunknown6290 the starting price for a 2024 CX-30 is $24.5k. $4.5k is not a big leap considering they were required to jam more tech in the vehicle since 2019. A 22.5% increase. Now the upper trims are $35k, so I agree with you there. A base Honda Civic is $24k now, but it’s a new vehicle. You’ll never find one for under $30k though a dealer, but I found plenty of CX-30s for at or under MSRP. I just did a quick look. Quality of a Mazda interior is much higher than a comparable Honda, too. I have a 2019 Mx-5, so I’m a bit biased. Mazda is also more reliable which is a plus.

[@hahaitsjeff]

They're selling Ford Maverick XLT trims at $33k and Frontier Pro4X trim at $36k in my area (AL). Toyota is pricing these new vehicles way more than the previous gens.

[@rickthomas422]

You can pull stickers offline all day long from 20 years ago and adjusted for inflation these Tacomas are the same price as they were then.

[@rightlanehog3151]

Kirk, With all these production problems in Mexico, it sounds like it is time to bring Tacoma assembly back to the USA.

[@sleepy4544]

If the tacoma assembly is going back to the USA expect the ridiculous prices to be higher than they already are which will result in them still sitting on dealers lots since no one wants to pay that much when there are better alternatives Since worker wages in the USA are higher than mexico

[@jtomtl]

Not happening, way cheaper labour cost in Mexico…

[@Clockwork0nions]

@@sleepy4544 They were made in the US until 2023 lol.

[@ozzzy3z946]

My understanding is they are paying workers in Mexico $2.40 per hour. Would you work Toyota's assembly line for $2.40 an hour? Good on Mexican workers for rejecting Toyota.

[@TheJoncic]

UAW doing its best to scare Toyota south of the border

[@jeffk464]

Its a really nice truck which means its either the economy or just pricing. Tacoma's have always sold well and this is by far the nicest Tacoma.

[@tprountzos]

Or both.

[@passZword]

Not with that over-stressed turbo 4-banger.

[@thomas735]

In general, outside of the frontier and maverick trucks aren’t doing that well. Younger people don’t really have the money for 40k-50k vehicles, so they are electing to buy things like rav4s and crosstreks.

[@donjuan2105]

There are many factors but dont let anyone tell you the decrease in sales is because of the 4cl. Firstly, first year models sell significantly less. Interest rates are killing the industry as a whole. People are broke and we know this because credit card debt continues to break new highs month after month for almost two years.

[@RockCh4lk]

I literally didn't buy one because it had a turbo. So I only can assume others made their decision just like me. I went with the Frontier instead.

[@nateroberts8556]

I'm not broke. I'm just not an idiot with my money lol😂

[@jonesjones7057]

Thats funny. The 4 cyl has absolutely turned off many buyers. Of course price is also a factor, especially when its for a 4 cyl and interest rates factor too, especially when considering its for a 4 cyl.

[@djjf45]

Points well-taken, yes the economy is soft. However Toyota was well aware of the dealer markups which cost them potential revenue and reputational risk. My guess is they have optional discounts built into the new pricing.

[@maccooley3451]

i went the Frontier route in March. No regrets so far and if reliable will stay with Nissan. Perfect blend of old school overbuilt/under stressed drivetrain with just enough new school tech. amazing seat comfort and quiet interior. plenty of power and decent MPG if you don’t have a lead foot. still easy to work on. got it for 20% off MSRP.

[@TheOrange2341]

Frontiers are great trucks with the V6

[@steveh545]

Yeah, can’t blame poor sales on worker shortages. Not when there are trucks sitting on lots. Heck, what’s “hotter” than a new Toy truck? The Land Cruiser!! and you can actually find them for sale ! Who saw that one coming? No one. Prices $5K+ too high, which many would ignore, but finance rates a killer. If Toyota would over 2-3% finance rates, and drop prices a tiny bit, I think they’d sell a lot more trucks

[@thomas735]

I don’t think it is that, I think that younger people just can’t really afford 40k + vehicles in general. Sales of smaller cars and crossovers are booming. Trucks for the most part are down in general.

[@makatron]

​@@thomas735yeah I agree with us not having enough money for it.

[@thomas735]

@@makatron I think the brands that mainly sell smaller affordable cars will be the ones that will do well in the coming years. Our generation is stuck with $2000+ mortgage payments

[@NorthweSteelheadJunkies]

Define big discounts; from what I have seen dealers are giving very little incentives to sell any Toyota's. Yes there is often the illusion of a discount but the reality all add ons are being chagrin for including shipping

[@AJourneyOfYourSoul]

Yup, $1k “discount” with $4k in junk add ons and junk fees.

[@johnnyfreeman1018]

You think?.......prices on these Toyos are pure insanity.....

[@GTAYLOR1972]

Great vid Kirk. I have been buying Toyotas since 1999, and honestly there is so much to love about Toyota in terms of design and the leap forward in performance but the price increase is really hard to overlook. My next car purchase will be a cross shop of all brands and more than most likely be used.

[@AJourneyOfYourSoul]

Yup, Toyota is losing their long term customers. They are now shopping and buying other brands.

[@tuan056585]

Funny to me is, as a Toyota fans, I was in shopping a used 3-4yrs old RAV4 for my son last month and ended up getting a 2020 Subaru Forester Touring home for 27K OTD. The car has Carfax cleaned and 1 owner. I cannot get a used RAV4 Limited for that kind of price and mileage (50Kmi.). I never drive or experience Subaru cars in my life but now I do feel in love with it. Its look is even more high class in/out than the RAV4. My 2017 Highlander platinum is probably the last Toyota I bought ($48K OTD) if they doesn't bring down the price.

[@danielfitzgerald4089]

I live in Colorado and I can't even find a SR5 TRD off road package to drive. As they are sold already. No dealer is discounting them yet. There are a ton of Tundras on the lot in Colorado and they are starting to discount them heavily. Even 4runners are starting to get discounted finally in Colorado. I was told by one dealer they are moving 4runners to get Landcruisers on allocation. The new turbo in elevation performs much better over the previous model especially in our Mtns at 8 to 10k elevation. Even at 5k the old model was kind of a dog. The pricing is too high. I think the new GMC AT4 or Chevy ZR2 look great but the ZR2 is mid to high 50s.

[@user-ur9gj6ju5z]

So as a former car salesperson, I can say no that truck is not $33k, Its to get you to the dealer to make you think your paying that, then well into the deal once you say "YES" and after you have fallen in love with it, they will add a ton of profit items to the back end that are non negotiable. It will be $48,000 out the door I assure you. Don't believe me? go try. Lots of ways we can get money out of you like doc fees, protection packages, warranties, prep fees, destination, technology setup fee, oil change and tire rotation deal, extra points on your interest rate between what the bank says you get vs what we tell you you get etc.

[@jmyers6175]

Exactly

[@Timokvei]

The only right response to this BS dealing is JUST WALK AWAY

[@user-ur9gj6ju5z]

@@Timokvei Basically but people still don't and want to complain about it. You are right.

[@MiahVega]

Don’t forget the “falling in love fee” 💀 that’s the one that most people overlook

[@i_run_far1132]

I’m stationed in Germany and my coworker is headed back to the US in a few months. He had plans to buy a 24 but I talked him into grabbing one of the last 23 TRD ORP through the military program for $43k. He loves it.

[@roylappin4491]

I bought a RAV4 in 2020 it cost an extra $800 for the hybrid version! Then they got greedy.

[@minimalist0000]

Thanks for the video Kirk. I hear the "average car price" being talked about being up to $47k. However, is there a "median car price" info to see how that's changed? Average, always tends to be skewed by outliers. I bought a Tesla MY AWD for under $40k out the door so I'm wondering if that average number is representative of the market.

[@BX_Staff-Home]

Simple math, 45-50 for a vehicle is out of range for the middle class in America especially at 8% interest rates. If you are serious in financial security you buy a corolla, or a civic and suck it up. Heck even a Jetta, all around 20K.

[@NorthweSteelheadJunkies]

Average vehicle through the 1st quarter of 2024 is 47k... the pieces are right on part like it or not.

[@MiahVega]

@@NorthweSteelheadJunkiesIf in April 2024, the median TOTAL household income is $77k across all 50 states and the markets average is $45-50k, then the middle class who is affording it, are either the upper middle class and won’t sweat it or their stretching themselves EXTREMELY thin, buying a brand new vehicle (any brand). Theres no in-between. I don’t care if you’re bringing in $90k a year, these current interest rates, initial depreciation, and high insurances, WILL eat you up alive. I live in DC, and have YET to see more than a handful of tacos.

[@skolarii]

Appreciate you taking the comments on the chin and addressing them head-on.

[@tocacarcraze]

Pro in Canada with tax is 90k , trail hunter is 96k 😮that is just ridiculous.

[@AJourneyOfYourSoul]

Canada is being used as a cash cow because the manufactures don’t have enough inventory after supplying the USA, so they have really raised the prices in Canada.

[@MrTechnics]

❤❤❤ he’s a man of the people and not a sold out shill as yet bois ❤❤❤ he saw our mosh pit comments ❤

[@KirkKreifels]

😜

[@CJ-rk5eg]

Can you do a video on supply chain issues, and pricing about the new GX 550 and the new Land Cruiser?

[@faheemabbas3965]

Late question but did you see the silhouette photo Mitsubishi released for Momentum 2030? The DX Delica thing was in it

[@currythegoatofmankindthepa5156]

Mitsubishi is making a comeback hopefully it looks just like the concept and has a live rear end

[@randallsmith7885]

Is there any connection with the new 4Runner and LC? Will these new models also suffer from the factors you listed - high prices, 4 cylinders, the economy…

[@mrjjthor]

This just says Toyota does not know their truck customers. Lol

[@crxracer805]

I have followed Kirk before he hit 50k subscribers when he worked for Lexus. I'm grateful he acknowledges his mistakes.

[@mrketo7077]

Good job man

[@randallsmith7885]

Could you please calculate inventory as days of sales on hand? That gives a basis of comparison to other models.

[@alanthomasgramont]

The Frontier Pro is cheaper than most basic RAV4s. That's kinda of insane. But what is the 5 year total cost of ownership comparisons?

[@rightwingsafetysquad9872]

I simply do not accept these arguments that pricing is the main cause for sales drops for Toyotas right now. Cost conscious buyers rarely buy new. You wouldn't see dealer markups if price were at all a problem. Y'all say these aren't selling, but they are. Sales numbers are down, but days on lot are way down as well. Because they can't make them fast enough. Yes, the new vehicles are too expensive for many of us. But the market doesn't care. If the market cared, the Frontier would outsell everything else. But, at least near me, Frontier is the worst selling option, even worse than Gladiator.

[@Thesinfultruth]

It’s CLEAR THE ENGINE IS TRASH AND THR PRICE IS INSANE

[@roundcheesewheel]

my 22' Off-Road Premium was $42k at 1.9% through TFS, i wanted softex seats because i love that they don't stain. If i wanted to find a 24' with softex, it would cost me over $50k and interest rates are 3x higher. The prices of the higher end packages are insane, who is spending this kind of money?

[@AJourneyOfYourSoul]

Broke people who have zero issue getting in over their head and ruining themselves financially. YOLO!!!

[@georgefromiami]

Hey Kirk, first time commenting here but I watch most of your videos, is good to face the mud if you like the rain and I really like you addressing comments with negative feedback, please stay neutral and dont sell your soul to nobody......people are leaving toyota fan boys channels, after all the dust I am rightfully concern because I have a 2023 lease Sequoia and after 3 months I also purchase a 2024Tundra.......honestly I am concern about the failures. because I have 2 of the platforms and I can hear in both a small noise from the transmission like milling metals, the sound is very random and not constant......I know about mechanics and I know is not normal.....so yeah I am very concern

[@danielfitzgerald4089]

I need to drive the newer Frontier. The interior looks cheap to me, but the exterior looks good. Just need to sit and drive one. Do they lease well? I love the looks off the new Tacoma and even though it's a Toyota there will be bugs to be worked out. I think the refresh of the Tundra should be nice and hopefully the up the quality of materials of the interior and fix the front-end and add tow hooks. Any idea when this will happen 2025?

[@jimmy45rebates]

Yes, it s very simple! just remove all the unnecessary hi tech junks, drops in an 'old school' non turbo 4 or V6 engine and make it a simple everyday pickup truck cost around 30K ish...

[@KirkKreifels]

Impossible due to safety and emissions 😭

[@cmdrls212]

as long as people keep buying 65k trucks, they will keep making 65k trucks. consumers did this by paying market adjustments and now manufacturers just build the market adjustment into the base price even as there is plenty of inventory.

[@jeffk464]

So, skip the redesign.

[@cmdrls212]

@@jeffk464 They will not be legally allowed to sell them in the US if they do that.

[@ronaldmcdonald9322]

Just buy a Frontier

[@Yormsane]

Looks like Nissan is going down the same rabbit hole with the Frontier. No work trucks on their dealers' lots, just rows and rows of PRO-4X crew cabs gathering dust, discounted prices or not. We want simple, affordable, low-spec work trucks, please.

[@naveenthemachine]

But the frontiers significantly cheaper and it has a v6 and more gears than the taco

[@KirkKreifels]

I have tons of base Frontiers. Saw one for $27k

[@snorlaxTACO]

Subscribed! Always detailed reporting with you! Fact Checked! Dang that ProX is crazy low price.

[@ToyotaChrisWI]

To be fair, Autotrader shows all vehicles, unbuilt, in shipping , sold and unsold. Can’t speak for other dealers, but we can’t keep them in stock. 21 incoming, 16 are presold. 👍🏼

[@KirkKreifels]

Thanks Chris!

[@amoore2165]

Couple month ago I turned in a 2021 TRD Off Road for a 2024 Nissan Pro4X (premium version). Price of the new Tacoma took it right out of consideration. Was over $55,000 for the same version I had. Thank goodness for Nissan which is a great truck in its own right.

[@fomfom9779]

Just looked it up. Toyota dealer in Wilsonville has 37. Beaverton is at 31. 2024 Tacomas.

[@Sashazur]

FYI these are dealers in the suburbs of Portland Oregon.

[@PillPushaT]

You guys are gonna be in a world of shock to see how much homes cost today too

[@MissouriAdventures]

You should do a video on what’s going on with the 3.4TT.

[@gtolt-yk6uy]

SOLUTION DROP THE PRICE..

[@DavefromCA2023]

My local dealer offered me an SR5 4x4 stickered for $46k for 42k otd

[@Dragalovci]

The worker shortage in Mexico appears to be manufactured crises in my opinion. Less supply should help move current inventory. Basically create more demands. All manufacturers have done that

[@santossantana6697]

How can i verify sales in Puerto Rico

[@jmyers6175]

Build them in San Antonio, Texas, USA. The truck would be much more appealing if the Tacoma was built in America. As it is overpriced.

[@4af]

You really the Mexican-Americans building the in San Antonio would do a better job than the native Mexicans in Mexico would?

[@itsaboutfam]

Higher price, interest rates, and current state of the economy are all major factors. Depending on the model... your payment could be from $700-$1000+. If it was a different time and healthy economy...it wouldn't be this bad.

[@yardboy3955]

If I was considering buying the 2024 Tacoma, I’d wait and see a year or two if there’s any major problems with the turbo motor now that I’m seeing failed engines on the Tundra. The things that bother me about the new Tacoma are the price, the back seat leg room and add on’s I don't want included in the MSRP.

[@BaconCruiser]

In the mountain west the Tacoma is still hard to come by, that same Nissan Pro4x is $41K in my area.

[@Dark_Templar28]

How you gonna have a prerunner with a gimp motor?

[@mike9588]

It’s the structure of the option packages on the trims specifically trd sport and trd off road, to get power seats it simply costs too much, now granted you get 12 way power for driver and passenger which is a big win but like 48k basically with 4WD to get power seats, at that point may as well get the limited and get everything for 53k

[@andersonrodriguez8258]

Man is crazy any of the good packages is almost 9K is ridiculous

[@oneplus2ins]

First of all, Toyota should go back to basics and just install necessary & robust items and don't get suck into all these techy nonsense like other brands to lower MSRPs. Second and most of all, in my opinion, is to sanction dealerships that are marking up prices like these rides ate made of gold and no other options are available to buyers!

[@DeadAir21]

Q1 Tacoma sales are down because the 2024’s didn’t go on sale until late Q1. And many dealers were out of 2023’s well before then. So many went weeks until they saw Tacomas. Q2 will be a better comparison on how will its selling. Because why these KZbinrs love to point out the dealers that have tons of them, there’s equally some that are sold well before they hit the lot.

[@erics8696]

WIth a MSRP of 39k those Frontiers are not top of the line BUT the MSRP of a decked out Frontier Pro 4X is still lower than a base TRD Sport or Off Road. With discounts the Frontier is WAY less. I priced out a Ranger XLT fairly loaded and if you load up a Off Road (has the rear locker) the Ranger is several thousand less at MSRP.

[@hongshi8251]

It’s just too bad for the economy in general. I’ve been in the market for a new truck for almost a year and decided not to buy and now considering buying a later model used but still holding out. The last Nissan I bought was a new 86.5 hardbody and I’ve never considered buying another after that hard riding experience. Are they really any better now?

[@stephenwierzbicki4463]

Kirk, Looking Forward to Your Review of the Ford Ranger OR the Nissan Titan & Frontier 🎉❤🇺🇲😎.

[@tjdusz6497]

It’s probably the camry so good Tacomas are everywhere as it is

[@johndeboyace7943]

At Toyota dealer about week ago and they only had a few Tacomas. Back two months ago in the same dealer had 10, Tundras were also more numerous back then.. This is Easter Pennsylvania.

[@miller1]

Quite an interesting video. I agree Toyota is in trouble. It started with their outrageous dealer ADM (especially in the Houston area) during the pandemic, as well as the Independent Distributor Cartel (Gulf States Toyota in our area) with their overpriced Port Install Option adding thousands to the Toyota Manufacturing MSRP...

[@lannylancaster62]

Basic economics, pricing has reached the point of diminishing returns. The dealer gouging has amplified the problem. Ford and GM have had similar labor issues with production due to strikes. The Range is way behind on production. Competition is high in the midsize truck market. This is great for consumers, bad for dealers and manufacturers.

[@truth959]

Too expensive, and not giving customers a choice. Most do not want a turbo.

[@glsracer]

A mid spec Frontier Pro-4X sells for 37k in and around Denver. You're lucky in your market

[@ivandanin425]

Go to the Toyota on colonial in fort myers. You’ll see a ton on lot. Germain Naples Toyota had about 8 parked in front last month but last time I went I only saw 3.

[@toronado455]

1:06 you could have been describing my local Toyota dealer exactly! Same exact situation! I don't know why.

[@KirkKreifels]

It was a zoo 🦓

[@bck0001]

I blame low tier employee quality and lax corporate oversight thanks to the regional distributorship model …they’ve been able to make money like crazy despite subpar sales and service.

[@toronado455]

@@bck0001 regional distributors? like the ones that add on $700 TOYOGUARD PLATINUM which charges you for features already included for _free_ from Toyota?

[@bck0001]

@@toronado455 correct, the weird regional distributor model Toyota can’t get out of and which inflates prices pointlessly and adds nothing of value to the customer.

[@LeoTheShortGuy]

Cool

[@MrCovert23]

Im predicting Toyota will have to cut ALL TACOMA TRIM PRICES BY $5k-10K. No fucking way they are gonna continue to be the best selling mid size truck with their current pricing structure .

[@devildog5354]

If you can get a new PRO-4X for $33K - $35K in Florida and need a new mid-size, I would jump on that while it's available...

[@shadowhound5113]

What makes me mad is that all the Toyota sedans have horrible ground clearence and horrible head room. Then the Trucks are so big. We need some vehicles that are inbetween.

[@youtubecarspottersguide1]

only 6 trd pre runners in the US we need more of them and some low spec SR 4x4s

[@FastCar5]

After giving the jump in truck prices over the years some thought I have come to some conclusions. Most people I know who own trucks are also employed in the construction industry and they use their trucks both as a work/family vehicle. Therefore have one single family vehicle it would explain why buyers were willing to pay higher prices so they could haul the family around in a more comfortable and luxurious style. The last few years the US government has been pouring money into the construction industry to pump up the economy. Now that the economy is slowing, so is the construction industry and the income is no longer there for trucks with all the bells and whistles. Time for manufactures to focus on more practical affordable trucks.

[@37jaelito]

Price are too high ridiculous high

[@sadydog1234]

This pricing and the deletion of features (no rear doors on the bonus cab 4x2) is causing a tidal wave of loyal toyota buyers to go across the street and shop for options where they would not have done that before

[@timalan7406]

The manufacturing issues are a blessing in disguise for Toyota. Otherwise there would more trucks sitting on lots. Toyota hides the price increase in options bundles but, compared to 2023 with inflation there $10K per model too expensive. Nissan for the win! - I can't believe I just said that.

[@airbornespatula205]

If I were in the market for a Tacoma i would have been waiting for the hybrid. I bet sales pick up after the hybrid becomes more available.

[@professorneon4670]

Hey Kirk, I’ve sent you an instagram message and tagged you on twitter about the new Nissan Frontier I spotted on I-10 in Mississippi yesterday. Hope to see a new video on it soon!

[@mrgurulittle7000]

I personally don’t have a problem with the turbo 4 as long as there’s the V6 option. And Toyota is probably getting to work with the reliability of the turbo 4 (hopefully!). I think the major sore spot for the Tacoma is the 20k jump in price. It’s just too expensive for being a Toyota pickup.

[@ozarkaviation]

I’ve only seen 3 new Tacomas since the new one came out. And you see plenty of the old ones so clearly something is up

[@trmooreztube]

When you couple the interest rates with the new prices it’s not feasible to purchase a new Tacoma for many people. Because of the horrible interest rates they should have kept the pricing the same as the outgoing model.

[@MarkThaSage]

I work in sales at a Toyota dealership. We absolutely have many Tacomas on the lot and all the dealerships around me do too. I will give you $3000 off any of them right now with no extra junk fees from my dealerships end. Toyota messed up with this vehicle and it’s almost 100% pricing. Most people will learn to love the powertrain if the price is justifiable.

[@fredperry3574]

All the workers are here in the States getting paid to not work

[@hambone_47_]

Toyota needs to cut Tacoma’s MSRP by $10k

[@SkippyPB.]

Don’t forget the Colorado and Canyon trucks. They are also good and are also discounted.

[@KirkKreifels]

Check out my zr2 bison review

[@jhm3rd]

Wait the new Toyota Land Cruiser also has a 2.4L FOUR CYLINDER and costs up to $84K? They are absolutely cray cray

[@mitchellshareratleast100su7]

I would say I would agree with you because in my opinion the taco is just way too pricey and if you think about it this can really impact the Toyota sales

[@PVo-1111]

I need that pro4x price here in Louisiana. It's 46k here