The Running Event 2023 - A Runner's Weekend

[@bryliang]

I think it's smart standing up against embargos. More content creators should do it because it's very anti consumer and frankly stupid.

[@hiddenpk1]

It makes no sense. Imagine being the shoe company that talks about future shoes. And let's KZbinrs talk about it. It would get way more exposure. Way more hype. Which would end up putting it in front of more eyes. More wallets.

[@kofuzi]

I think there's two very rational reasons for embargoes. (1) it annoys consumers to see images of a shoe update when they just purchased a shoe (the comments for my novablast and Nimbus reels are full of them, even though the content came off embargo well over a year after the prior novablast release) (2) without an embargo, the shoe is anticlimactic when it does release. like, we've been seeing images of the SC Elite 4 for like 8 months now. and it still doesn't come out for a few more months. I feel like there's a lot of lost momentum. That being said, a lot of information needs to be conveyed to buyers. and some media doesn't have the ready access that I do, such as the international media outlets that need to get footage now while they can. I think in that situation, I'd be much more tolerant of embargoes. Overall, I actually do like embargoes. I like it when a shoe is secret. but the embargo can't be too long. otherwise it's just annoying.

[@vtru2743]

I totally agree with you @bryliang. At the end of the day, we’re just talking about shoes here, so it’s not that deep. Embargoes seem to be self-important on the part of brands (and some social media runners, not Kofuzi). Thanks for showing the content you can show, Kofuzi, my favorite running KZbinr!

[@StevOOOMagic]

You only know about these embargoes because content creators share them, otherwise you wouldn't have clue anyways. Not sure what there is to stand up against?

[@GriffRunning]

@@StevOOOMagicvery true. Creators seemingly use the hype to their advantage.

[@ndi5670]

I’m currently in the process of falling in love with running again and have to say, from what this video has shown is yes, it is indeed a good time to be, and/or becoming, a runner. Love your channel (s).

[@kofuzi]

welcome to the running community!

[@DSpandorfer]

Thanks for featuring us and always making killer content!

[@kofuzi]

always good to catch up!

[@A_SEGA_Dremcast]

I can only imagine how many hard drives of footage you have and the media management. Never unimpressed with how effortless you make such exhausting work look!

[@kofuzi]

a lot of raw video from this weekend

[@runningwarehouse]

BEST WEEK OF THE YEAR! Always great hanging with you Kofuzi. Looking forward to creating more content with you in 2024! -Connor

[@kofuzi]

great to see you and the team in Austin!

[@TonyRunsNC]

One day they are going to have a running video award named after you. Another well documented runner’s weekend video. Nice work Mike!

[@kofuzi]

thanks so much 🙏

[@NeillyVille]

Appreciate the timestamps, Mike 👍🏿

[@kofuzi]

Some of the segments are so short it’d be hard to find things otherwise

[@macau.friend]

Someone needs to do a count of how many times Kofuzi said “I can’t tell you about it.” 😂

[@kofuzi]

just don't make it a drinking game

[@jw_asia]

Well done, Mike! Thank you for sharing!

[@kofuzi]

Glad you enjoyed it!

[@SpeedGio]

You are the best at doing this. Is not only entertaining, but you also inform and motivate. Plus, you give light and exposure to other creators, you are the best. Thank you!

[@kofuzi]

thanks so much!

[@averagerunner_]

Was trying to say what you said.

[@pbnotj1]

Excited brooks is making some serious improvements , hoping they become more relevant like ASICS did last couple years . They are my most local running company and support community running stores, so am rooting for them.

[@ConversationalPace]

Dude this was so good! So stoked for all the new product for 2024!

[@kofuzi]

Here’s to a happy 2024 running year! 🎉

[@Ammerstol]

Great video as always, really enjoying your stuff. That being said, the music in between when there's no speak is really really really torture to the ears, especially during the Puma segment.... :D Nice to see some love for Craft. Nowadays I don't wear anything else. Living in Northern Finland means cold, very cold winter weather, and Craft really does the job!

[@chuckwavra8832]

Topo Specter with full peba - yes! 👏👍

[@RaiinoX]

As always amazing work mate! Hope to see you in Berlin 2024 for the 50th Berlin Marathon! Much love from Germany

[@kofuzi]

I didn't get in to the lottery, but I'm still planning on going to Berlin

[@RaiinoX]

@@kofuzi oh :( sorry you didn't get in, maybe you can find another way to run in it :) Either way I'm excited to welcome you here in germany and maybe treating you to a coffee/beer!

[@ActiveIdeas]

Really enjoyed this!! ❤

[@kofuzi]

Thanks for watching!

[@BoilerUp9]

Thanks Kofuzi, great content! Love how you present your info in the videos. Always wonder what shoes you wear when going to an event with so many different brands. Probably already know the answer, which would be comfort, but still curious. Looking forward to the next video.

[@kofuzi]

I pick a shoe that isn't represented at the show. this year I went with the Atoms x MKBHD collab shoe

[@levandmarthapolyakin-aaron2183]

Love this as expected. I keep joking with my friends at Milestone running in SD that if one of their TRE attendees get sick I’d love to step in and tag along any year. 😂 I think they know I’m serious

[@kofuzi]

That would be fun!

[@johna4836]

I really appreciate you sacrificing your overall experience on all these trips to film and document everything so we can "come" along with you. Your travel videos are the best hands down. I was wondering...do you still keep in touch with Jamie? Austin made me think of it. He and Meg had a great dynamic on camera. It would be cool to see either of them make a cameo some day.

[@kofuzi]

We were texting him while I was on stage with PR Project

[@szervo77]

Great recap as always Ko

[@kofuzi]

thanks!

[@lindacutler1324]

You have the coolest job ever!

[@kofuzi]

It’s a lot of fun

[@bryliang]

2:00 love the riverside trail in Austin, easy on the joints too. You could see bats under this bridge a few months ago.

[@kofuzi]

there were some people that were disappointed that they were gone for the season

[@ALRUMIE]

I wish THE RUNNING EVENT held here in Malaysia

[@ricodelavega4511]

pretty sure the embargo thingy was maurten, with some real sick futuristic energy system products that will blow your mind

[@Hannah-iq6ki]

It’s a great time to be a runner! Also, I just ordered my first Craft jacket due to your love of them. Thanks for all the great content and inspiration!

[@kofuzi]

Perfect timing. Winter is coming

[@jollyroger1009]

Kofuzi was just wondering if you might be able to do a vlog sometime on spectating options at the Chicago marathon? Going to be there as one next year supporting my wife and so I thought who better to ask? Thanks in advance!

[@kofuzi]

I’ve already made that video. Search for it

[@jollyroger1009]

@kofuzi Ah, right. Will do, looking forward to it. Cheers.

[@jollyroger1009]

​​@@kofuziSearched it, found it, watched it. It's excellent. Thank you! 👍👍👍

[@ShoeFinderMan]

The whole embargo thing is annoying. I bet you've seen the Cielo though. Can't wait to see shoe battle in 2024.

[@kofuzi]

it is a necessary evil

[@irunovermountains]

Great vlog

[@kofuzi]

Thanks!

[@disarp]

As a runner, i totally related to the final 15 seconds of this video 🥐

[@kofuzi]

runners gotta eat

[@wilfredo-teyrosalesfotos]

Runner's Weekend never disappoint!

[@kofuzi]

thanks for watching!

[@kylepatton3346]

Great vid Mike, thanks for doing what you can despite the embargos. Seems weird to ask someone who's job it is to share their opinion and experience on things to not share their opinion or experience on things. Also a shame that shoes are losing style by the minute, hopefully some brands will see that form doesn't have to suffer for function

[@kofuzi]

I see it as the brands are super excited to share what they've been working on. I don't begrudge them for having embargoes. but it's tough for me because I don't like to sit on secrets

[@vtru2743]

Thanks for the awesome material, as always! How does the foam for the Mach 6 compare to the 5? What foam is being used for the Rincon 3?

[@itsaflyboything]

distinct lack of cousin pull tab 🙁 I think embargoes are good up to a point. companies want to keep things under wraps, so any emergency last second tweaks can be made, and it's always interesting to have your feed be only one thing for a few days. being too strict on the agreements is never any fun though. being able to show us 50x50 pixels of a shoe that is just outstanding shouldn't be off limits 🤣

[@georgesoto5436]

Another great video! Quality and insightful. As you were narrating your video I was looking up some of these companies I hadn’t hear of, thanks!

[@kofuzi]

Hope you find some useful things!

[@SEMBANGBASIKALISFREE]

I'm looking forward to the shoes inspired by gravel bike tires, as I'm a gravel cyclist 😂👍🏼

[@kofuzi]

I’m intrigued

[@carlogarcia940]

I love to run too. What a great channel.keep on going bro.what is the best running shoes you used? Thanks bro.🏃

[@severiner7168]

I keep thinking you are saying Thierry, not TRE, I'm like who is this Thierry guy ;-)

[@H-When]

What happened to Skechers ? the GoRun line was really taking off a couple years back

[@kofuzi]

Skechers kicked me out of their booth a few years ago, and I have not been invited back since

[@mtmchale26]

I spy a Lenny from Brooks cameo. Guy is an absolute legend of the running game

[@Roadrunningreview]

Good to see Carles in your vídeo! Btw awesome fast recap of each brand!!!

[@kofuzi]

it's always good to see him!

[@justinmarchack446]

Thanks for showing the REBEL! Can’t wait for it!

[@bryliang]

Oooh torchys tacos are the best, did you get the fried avocado taco?

[@kofuzi]

I did!

[@yevinn-]

Great video as always. I'm really hoping Altra releases a Vanish Tempo 2 this year. I love version 1 but the it wears out too fast

[@kofuzi]

thanks for watching!

[@timothywright320]

I think someone already leaked/showed what ON had at the booth, so I wonder if they’ll get in any sort of trouble if ON’s shoes are in embargo

[@kofuzi]

It seems like leaks frequently come from either wear testers, retailers, or I guess even employees. Regardless, it’s someone with access, and leaking is a pretty easy way to lose that access.

[@fabsterun]

Rabbit looks nice and all but their sizing is really off. Or you americans are just really small . Its even smaller than soar and thats already needing to size up ..

[@kofuzi]

You’re experience is quite opposite to mine

[@Lalo_Runs]

Tailwind DauWatermelon is coming back permanently!!

[@kofuzi]

It’s the best flavor

[@LuisBecerra79]

🤔🤔🤔🤔 I would like to hear that story of scare at the trail 🤷🏻‍♂️😆

[@kofuzi]

I'll tell you on the livestream today. remind me.

[@muhammadkhairul3621]

One of this day you have to tell us the camera setting and the gear you use to make this amazing video. Love all of your video mike 🤣

[@kofuzi]

It’s in the description And I shoot all my footage at 4k120 Typically I’m at 1/250, f2.2 or so, and ISO cranked high because we’re indoors GoPro is set to pretty much auto everything. Linear fov

[@averagerunner_]

Ugh this made me wish so hard for more canadian websites for brands can u ask them for us next year? Topo, janji, ... Le big sigh!

[@嘿嘿嘿-z1v]

so many running events. I envy your dream job :)

[@kofuzi]

it was a fun filled weekend

[@muscfiorentina]

Please stop billing your self as non elite. You did a marathon under 3 hours you are an elite. Wear as a badge of honor,you have come such a long way congratulations

[@celeryman7328]

haha at 5:00 seeing the shot of the mother's room sign while you said "got some lunch" made me crack up

[@kofuzi]

it's funny because the editing insinuates that I ate mothers for lunch

[@TheBloomsRule]

So, what new ASICS shoe did you blur out?

[@kofuzi]

Because I wasn’t technically a part of the meeting, I didn’t know whether the shoe was under embargo. But I blurred it anyway. Just in case. Turns out that was the right move.

[@StaffRoelofse]

Running is fast becoming like cycling and golf, where you just always see something you want to buy. Gone are the days when you were with 1 pair of running shoes, shorts and shirts. Everything just looks so good.

[@kofuzi]

*gone are the days when there was only one option for running shoes, shorts, and shirts (and hopefully that option fit your body)

[@valerio76it]

What about Saucony?

[@kofuzi]

they did not reach out to me, which makes sense because they seem to show mainly shoes that are under embargo. they had the Hurricane on display, but it's not that interesting for me as I avoid stability shoes.

[@blightpatrol6378]

music 13:51?

[@christianschobinger1131]

Super exciting even though you can’t show the hot stuff from the running shoe brands 😊 maybe you have the chance to make a livestream with Alli O and the athlete special in the future, that would be awesome 😎

[@kofuzi]

That’s a good idea 💡

[@settlers33]

Your the only KZbinr I'm going to spend this time on. I gave your exact intro shirt I gave my neighbor who met and chatted with you at the Iowa trail race the other year. I find your content like Yoga. Easy to get through!

[@kofuzi]

ah, that was a fun day

[@omglolwots]

Gazelle is my home running store! Love that place and what they provide in West Michigan. They've fitted me with so many great shoes too lol

[@kofuzi]

I haven’t had the pleasure of visiting one myself, but it seems like they’re doing it right

[@kevinlemanquais2006]

Looks like you had an excellent time. I'd love to go to an event like that someday. I'm positive my wife would not. Great video.

[@kofuzi]

I had a lot of fun

[@yohankusuma5510]

Soooo many pretty shoess ❤

[@kofuzi]

there was a lot to see

[@ElisabethOberndorfer]

TRE looks much more fun than SXSW, I should switch industries 😅

[@kofuzi]

I've never been to sxsw 🤔

[@realgrilledsushi]

2024 gonna be lit🙌

[@kofuzi]

👍

[@CRUZ4DEforW0RLDPE4CE]

What’s the name of the dark grey hoodie you used for the trail cleanup run? Looks nice! At 3:55

[@kofuzi]

Path projects

[@NellyMin-e6d]

Great video as always- and a glimpse of Kathrine Switzer! Awesome 🤩

[@kofuzi]

Thanks for watching!

[@cchungy]

Great seeing a familiar face with my first time at TRE!

[@kofuzi]

It was good to see you there

[@Run_Farah_Run]

Looks like a great week in ATX! Excited about the new running gear coming down the line soon!

[@kofuzi]

It was a lot of fun to see everyone

[@tonymacias3263]

Oh man...was that a Torchy's Taco's!? I love that spot. I wish we had them in Cali.

[@kofuzi]

It was! So good

[@sandstromj]

Thx for showing us TRE and not just reviewing shoes and gear. It was yet another great video.

[@kofuzi]

Thanks for watching!

[@emert7403]

Runners always support runners

[@kofuzi]

It’s a small community

[@laurainthehaute918]

Mike, Thank you for not embargoing the Des crowd-surfing pic and vid for Nobody Asked Us podcast KZbin watchers. Kara and Des have a great podcast and a second listen with video always worth it if people like to run with the audio only. I keep saying this. Your video was clear and Des worthy.❤

[@kofuzi]

I was on the fence about sharing it, but since Kara specifically brought it up that I had said footage, I felt like it was time to release it Also, I was not the only one who captured it. I’ve seen reels from people who had vantage points from the balcony.

[@laurainthehaute918]

It provided wonderful material for their podcast and I think handing it off to Kara (“from my friend Mike Ko” she said) was respectful and also hilarious-💯their vibe.

[@bobwundaye]

Dude, thank you so much. It's almost like being there.

[@kofuzi]

Thanks for watching!

[@videos-gl2qq]

great vid. looks fun & exhausting. i'm hearing of some competitive global runners starting to go w/ Anta(Bekele 2:04 Valencia) and other somewhat knock off brands to save on the outrageous pricing going on.

[@kofuzi]

Is that why Bekele signed with that brand? 🤔

[@videos-gl2qq]

@@kofuzi ha! Bekele driving our costs up

[@fazlikhalifah]

“no one fell asleep or left early”. that’s the discipline runners have!!!

[@kofuzi]

🤣

[@nimbra2]

Any updates on when the Metaspeed V3/plus+ will drop?

[@kofuzi]

I did not meet with ASICS

[@Kaisersozze]

My number one recommendation for running stores is purchasing a treadmill. I see many don't have one and the only way to know if a shoe is good is to run in it, ideally outside for several KMs and several times, but second best is the treadmill. Walking a few steps back and forth in the store doesn't tell you shit.

[@TreverNapier]

We had one at the store I work at and got rid of it. Liability issues - unsupervised kids flying off the back of a treadmill is a bad thing!

[@Kaisersozze]

Interesting. @@TreverNapier

[@averagerunner_]

This is so cool to see simply as a consumer. Helps me decide what i should get in current version orrrrrr wait?!?!?!! The new mach X looks so coooooool 😮 everything seemed so exciting 🎉

[@kofuzi]

most of the stuff I showed you won't be coming out until next summer (or later). so don't wait too long to replace your running shoes!

[@averagerunner_]

@@kofuzi hahaahah thanks Mike! I sort of over bought this year so I get to be REALLY intentional next year 🥵

[@julienroberts128]

Hold up. Is it actually supposed to be pronounced tir? I grew up a swimmer and always called it T-Y-R

[@kofuzi]

Yes. They also told me that a lot of people say it the way you do, and they’re ok with it. But it’s named after a Norse god

[@julienroberts128]

@@kofuzi interesting! I never knew that! haha

[@bananadude9642]

Dude… looking like you were doing a full marathon 😂

[@kofuzi]

I was pretty tired by the end of the convention

[@simondion1521]

How many pairs of running shoes was in that carry on ? 😂

[@kofuzi]

I had one, but it was a pair of Cloudboom echo 3 that I had brought to work out in

[@ThatRunnerAaron]

Oh man this video was so sick, loved this Ko!

[@kofuzi]

Thanks so much!

[@gollum1at]

It’s funny that even the American adidas representatives pronounce the name of the company they are working for wrong.

[@kofuzi]

I have long stated that Adidas forfeited the right to correct the American pronunciation of the brand name when they collaborated with Run DMC on the song, “My Adidas” back in 1986

[@charlesjolley700]

So cool

[@vlad_olenich]

Any Sock-a-knee?

[@kofuzi]

Last year, just about everything they showed me was under embargo. This year, they did not reach out to set up a time to meet

[@vlad_olenich]

@@kofuzi oh, I see now. Thank's for this insight

[@christran5081]

will you be at chevron houston?

[@kofuzi]

yes

[@andydabson5657]

No Saucony? Embargo?

[@kofuzi]

I didn't have an appointment, but last year, pretty much everything they were talking about was under embargo

[@bobabola3399]

Amazing Vid Kofuzi

[@kofuzi]

Thank you

[@n3vco]

No Nike?

[@kofuzi]

They typically do not attend, but they were there this year

[@nipahaus6206]

I really miss the disclosure

[@kofuzi]

I never put a verbal disclosure in the travel videos. they're always still in the review videos. also, there is an extra lengthy written disclosure here in the description. it's been there the entire time

[@richnotdick]

"A Runner's Tuesday to Thursday" 😂

[@kofuzi]

just doesn't have the same ring to it

[@chrisdick726]

Saving this one until after my evening curling game.

[@kofuzi]

hope you enjoy!