Lead Funnel Segmentation: Boosting Your Conversion Rates and Pipeline Clarity

In this video, I'll talk about effective lead segmentation. Are you still putting all your leads into one big bucket, expecting them to convert at the same rate? It's time to rethink your strategy.
• Segmenting Your Leads Pipeline: Big buckets don't work anymore, and recognizing leads' varied intent can revolutionize your approach.
• Divide and Conquer: Proactively divide your inbound pipeline into Leads and MQLs to optimize conversion rates and sales funnel management.
• Sub-Segmenting Within Categories: Sub-segmenting leads can provide clearer metrics and optimized resource allocation.
• Implementing the Strategy: Implement lead scoring systems, utilize marketing automation tools, and continuously refine your segmentation criteria.
With better leads funnel segmentation, you'll be able to forecast better, report with confidence, and optimize resources to a higher conversion probability.
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