Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

[@unmiss-com]

I find the idea of AI and LLMs reshaping SEO particularly fascinating. As AI continues to advance, it's clear that traditional SEO tactics need to evolve, and your perspective on treating SEO as a product rather than just a marketing tactic resonates deeply. Focusing on mid-funnel strategies also seems like a smart move, especially in today’s landscape where consumer intent is more nuanced. Here are some of the key takeaways I found valuable: -The importance of mid-funnel SEO strategies for nurturing informed decision-making. -Evaluating whether SEO is the right approach for specific business models. -The need to debunk common SEO myths to avoid wasting resources on outdated practices. I’m also curious about your thoughts on how legal challenges faced by Google may impact the future of search and SEO strategies. Looking forward to more of your insights!

[@Daveboymagic]

Great talk! But disagree on the point that some comanies shouldnt do SEO or even have a Website. - Content written for SEO turns out to be the Content that A.I.s are trained on - Even the trade show example: whoever visited your booth might forget your name or just have a question and google it Not saying SEO should be the first priority, but not doing any SEO? Not having a website?

[@susan908]

Great talk but totally disagree about restaurant websites. I do lots of business entertaining and really need to see menu and prices. Also the parking situation -- do they offer valet? Just for dinner, or lunch also? Stuff like that

[@startuptalker]

Half of google revenue comes from Google ads. There is no way they are gonna kill Ads. Here is what they are gonna do- Modify platform in such a way that people trust it to make transaction and not just discover content. Any ui change and algorithm change is going to support it be it AI or manual content. Customer wins ultimately.

[@NishatShahriyar]

Banger! 🔥

[@nosiphondlovu6751]

All the way from South Africa I love your content

[@JakeDelHagen]

This was spot on and a great interview.

[@devparekh3515]

Would you still optimize for keywords in mid funnel, niche SEO content as well? Or would that be counterproductive and aid something like AI overview to scrap and present you content? <a href="#" class="seekto" data-time="2100">35:00</a>

[@devparekh3515]

Lenny is that a valid question or does not make sense? I am 21 yr old entrepreneur asking.

[@sudididnotdache]

Isn’t this happened like 2 yrs… lol…

[@Alexjdenne]

<a href="#" class="seekto" data-time="1127">18:47</a> I'm not sure we can call Gemini's outputs structured data in the traditional sense.

[@pat-grady-analytics]

"output format: JSON" are you talking traditional like SOAP? I'm sure we can get that to if you're a masochist