How to price your product | Naomi Ionita (Menlo Ventures)

[@liffeywalk]

"You can't retrofit collaboration." Such a good line!

[@romanpowercouple]

Pretty impressive that Menlo was able to not only upgrade, but compound the benefit by raising the price. Thanks for sharing Lenny!

[@vaibhavGatech]

This was a very good convo! I downloaded the show, my first of Lenny’s podcast. Thanks Lenny and Naomi!

[@VUJXNU]

Literally starting monetization conversations at the seed stage startup I work at right now. Very insightful!

[@vaibhavbly]

I'm working on pricing strategy for a new service at AWS and can totally relate with several of your points which go into the decision making. Great insights, thanks Naomi and Lenny!

[@АртемТкачев-э8и]

Great video! Open, interesting speaker!

[@tcallquest]

Love Lenny, but take this installment with a healthy dose of skepticism. Naomi the VC's underlying premise is product folks and entrepreneurs always leave money on the table when pricing their products. The worth of product, she explains, can be measured by talking to customers and surveying them (e.g., Van Westendorp Price Sensitivity Meter). In my many years as a PM, I've distrusted these types of surveys. It's difficult to remove your own bias when administering, and what people say they want and would pay seems to frequently be over stated. She's spot on that pricing should be revisited frequently, and that there's a certain trial and error involved. But maybe she understates the damage over pricing can do. At the end of the day, it wasn't surprising to hear a VC telling us all to push for more, and more, and more, soon, sooner, soonest.

[@LennysPodcast]

Great feedback 🙏