Linus responds to Nvidia v. Hardware Unboxed Scandal

[@Hardwareunboxed]

Quick 39min clip, I'm glad we have this :D

[@Mach1048]

I've being watching your stuff on an off, when this all happened, straight away subscribed. I'm really glad it got sorted out. I think I've watched this Rant of Linus's about 5 times now, because it makes me feel good.

[@anirudhtammireddy464]

dw bro.

[@majoryoshi]

I'd like but you're at 69 likes

[@gamingunboxed5130]

@@majoryoshi Please don't ruin that ;)

[@syedia]

100th like, anyways gonna explore this channel now that i know about this

[@d-fan]

Note that this is Canadian rage. If you convert to American rage, he's actually 10x angrier than what comes across in the video.

[@AshtonSnapp]

Interesting.

[@Mucho-Taco]

I fucking hate the exchange rate.

[@kazi1]

@@Mucho-Taco lol

[@JoshKeatonFan]

Does that mean this rant is the equivalent of the January 6th Capitol Riot in Washington D.C.? Is this the Canadian MAGA hat wearing Trump supporter?

[@jex-the-notebook-guy1002]

@@JoshKeatonFan pretty sure all the riots were staged. ignore the news "don't worry, be happy"

[@kelvinspear3606]

This made me respect linus on a new level the passion he has for the business and smaller tech channels. you can hear it in his voice almost seemed like he was gona tear up a few times with anger towards nvidea.

[@Mizra-dq3lj]

He really cares about the average PC guy and the tech community, the Linus walking in the rain videos are some of his noblest videos I've ever seen

[@Supremax67]

But then he went around and used an NVIDIA GPU as a thumbnail for promoting another of his videos. Shill much?

[@luke_court]

@@Supremax67 he was showing it as a rip off is the interpretation I get and that’s not being a shill anyway

[@Supremax67]

@@luke_court -- He was using the thumbnail because it favors the algorithm, that is the definition of a shill.

[@TechZACH16]

@@Supremax67 he's addressed this before in another WAN show. LMG has over 50 employees who's livelihoods depend on their continued success. His position is that he's willing to sacrifice the thumbnail for click through as long as his videos maintain their integrity. I don't love it either, but it's business and I understand that you can't make content at the level they do without some concessions.

[@robertgiudice5257]

3:34 "Gaming, content creation, or studio streaming" I love how Nvidia conveniently left out mining in that sentence....

[@kumbandit]

But they don't support mining, they stay clear of it... They even made a GPU that has mining halved in the driver... /s

[@JackPorter]

@Wirmire can't you read, or is "/s" just invisible to you?

[@notbanned6158]

@@JackPorter not everyone uses reddit, but it was super obvious. no one uses " ... " unless they are dying of some type of brain melting virus

[@MrCh0o]

@@notbanned6158 Just so you know, "/s" is not a Reddit thing. (contrary to things like "/r/whoosh" etc)

[@amanbeerkhanduja6490]

@@notbanned6158 ...that's untrue

[@hajime9886]

“I’m using very strong language here cause it’s appropriate” I agree 1000%

[@magnanimus9692]

He held back tbh

[@pandemicneetbux2110]

It's kinda funny in a Canadian sense come to think But yeah. We now have 600w graphics cards with multithousand dollar price tages thanks to nVidia, and they keep trying to justify that by having proprietary bullshittery in order to offer something to make AMD's performance look crippled in some minor area with something not a lot of us care about while getting trounced in everything from power consumption to smoothness to performance, and I think they're in trouble because of it. I think that's the big reason they went after people like Steve, especially because there was this really slimey campaign that failed trying to say "DLSS is making native obsolete" and scammed people into getting 60 cards thinking DLSS was going to make any resolution playable lol. It often feels more and more like selling snakeoil than trying to deliver a sincere performance uplift. It's mid 2022 now, is there even any one game out there that makes RT look worth it yet?

[@Middleseed]

@@pandemicneetbux2110 Yeah, it looks great on Minecraft, but I do admit on most games it’s kinda pointless.

[@pandemicneetbux2110]

@@Middleseed I mean, it's just the upscaling and pricing issue really, coupled with lack of inventiveness by devs and that nVidia makes it so freaking hard to work with them I doubt many Polish indie developers are going to be implementing awesome raytracing in their horror games. But yeah. Think FEAR and DeadSpace. Now imagine if Visceral or somebody who's really good at doing proper lighting and atmosphere can get hold of properly pathtraced scenes, or Ubisoft making something that looks so good as The Division when it's snowing at night in NYC. Stuff like that yeah, I'd take a hard look at raytracing, but I just don't see it on the market, and every "all surfaces are polished mirrors" game just makes me think it'll look as silly and dated in 2027 as games that abuse the F out of bloom when bloom was first introduced look now. It's like, sometimes less is more guys. Real life does not look like Control; real life looks like The Division.

[@Mateus01234]

I must say I strongly disagree with you. I would never agree 1000% on that. I'd agree at least 10000%

[@joeschmoe5009]

Ive never seen linus so upset. Glad to see his passion and stand up for anyone mistreated. Keep it up linus!

[@imblack011]

U must be new here. I've seen linus much more upset than this before

[@OktavianiFriska]

@@imblack011 did you had link with timestamp of his mad? Can be use for my case study...

[@frankiebigrings7048]

@@imblack011 that intel vid a while back about review embargo yeah its fun watching Linus tear into a company when they do anti consumer shit refreshing

[@bigbundle3223]

@@frankiebigrings7048 What makes it so great is that, despite how he hams it up for the camera, he knows his shit. Both about the technology and the industry, and has one of the most obvious moral compasses I’ve seen. When he goes hard, it matters to viewers because it so clearly matters to him. Backed up with facts, passion, and experience, it makes a takedown incredibly scathing.

[@salvadorfonseca7]

@@frankiebigrings7048 what exactly are you referring to? Definitely interested! Lol new to wan shows i watched this one live thankfully.

[@jonhughes4079]

This is genuinely one of his best moments. Full bore calling out of unfair business practices, protecting the smaller channels in the tech space, and putting his own neck on the line to do so. Much respect Linus, you are a positive force in the world.

[@as7river]

I would like to think Linus is in fact a force to be reckoned with in the tech media world. I can only imagine what would happen if Nvidia or Intel tried to cut LMG off, a literal shitstorm probably.

[@frandurrieu6477]

@@as7river The backlash would be stupidly hih, even if they wanted to do it LTT is one of the biggest tech reviewing channels out there so the company would be fucking blasted on social media

[@KindOldRaven]

@@frandurrieu6477 If Linus would, rightfully, smash a big company they'd actually feel it in their wallets in the end due to the backlash. So I'd agree, I think he's pretty influencial right now.

[@TheKiltedYaksman1]

It's a crying shame that nobody had that kind of exposure and influence back in 98-00 when nVidia used some *shady* fucking tricks to bulldoze 3dfx out of business.

[@pandemicneetbux2110]

@@TheKiltedYaksman1 Yeah this too, and it feels like one of their biggest achievements was ganking PhysX from somebody else. But anyway yeah to me this is what clearly distinguished them from being mere price gougers to also being kind of shitbags about it who don't even have product to offer, but just memes. Like if they had a real good piece of hardware and actually cared about making good hardware still, they'd have just let it market itself by performance. But instead, they chose what really they did back in Pascal era even, which is to routinely come up with some kind of proprietary bullcrap that hits your performance hard but then hits anyone else way harder, like HairWorks. Like wtf, so your proprietary gimmick is why we're supposed to like Pascal? They did because it performed well enough. So I think that they never changed since their straight up lying about GTX 970 "4"gb and HairWorks, only now they're trying to shackle that to a $1500 card to then bully tech reviewers and not even smaller more indie ones but major channels just because not many people give any fucks about the next HairWorks feature. Which can be neat on its own, but every neat thing they do is two steps back thanks to their nonstop bullcrap, and the insane price creep they've been doing for ages now, all of which we really only tolerated because AMD kinda sucked for the longest while, basically until about RDNA and even then they had such a disastrous launch 5700XT/5600XT which were great value and fantastic performers crippled by shitty zeroday drivers for long enough that nVidia maintained the market share. But then we get 2020 aaaand...a minor plague happens. Also we had a pandemic, but yeah a plague of scalping and miners, so it got fucked in that sense despite RDNA2 being a Zen2 tier moment for once in a decade. And that's where nVidia fails and why they're continuing to be failing, because WHAT WE AS GAMERS CARE ABOUT IS PERFORMANCE. I don't give a fuck about shadowplay. I want a performant card at a SANE price, and the fact they've been moving on to this Apple cultist like "mindshare" while shoving 600w+ down the pipe is a direct signal to me that they've already entered Fermi territory.

[@justgwen33]

Angry beard Linus is best Linus

[@sannidhyabalkote9536]

Pog

[@nicky2575]

We have reached peak Linus

[@valentinarash]

More lumberjack canadian than ever! Now with a beanie.

[@Jake9066]

​@@valentinarash When are we getting LTT-branded flannel, so he can complete the transformation?

[@AustenHilton]

@@Jake9066 we need to start a #

[@Atlastheyote222]

“Gamers work hard for their money” Harder than usual thanks to Nvidia’s absurd price-gouging

[@sanmedina]

Screw nvidia but to be fair that problem in particular is the scalpers and the miners not nvidia themselves

[@marcusborderlands6177]

@@sanmedina so the MSRP of their cards is acceptable?

[@ateyaba7253]

@@marcusborderlands6177 You sound like a Twitter user right now... He said "The problem in particular is the scalpers and miners and not NVIDIA themselves." That's what he said. He never said "their MSRP is acceptable" Actually, his comment doesn't even include any of those words except for "is" He said what he said, nothing more, nothing less

[@marcusborderlands6177]

@@ateyaba7253 He said the problem is the scalpers, yet there are quite a few cards available at MSRP. the issue is that they are shit cards for way too much money. The original comment was about NVIDIAS PRICE GOUGING, which is what i was referring to, as its still a problem. Also how the fuck do i sound like a twitter user? What does that even mean?

[@MultiSneakerLover]

💀

[@ChrisChronos]

Luke doing his absolute best to keep the stream lighthearted lol

[@jesuschristislord6790]

and all he does is just make Linus even more pissed off by interrupting him

[@arkadious9320]

Linus was about to tell Luke to stfu lol. . he only figured that out mins later.

[@JonBoy470]

What’s nice is that Linus gets to speak his mind, since he’s big enough NVidia can’t ignore him.

[@LainK1978]

See that's where you're wrong everybody can ignore a Linus. He's misrepresenting what's happened. Hardware unboxed doesn't want to review the full product. They only want to review a specific application of the product and nothing else. As such Nvidia remove them from being able to get free samples. Nothing more nothing less there is nothing unfair about it. There are hundreds of reviewers who do not get anything for free. If the guy is not going to review the entire product, then they don't deserve to get free samples.

[@watchm4ker]

@@LainK1978 The exact opposite is what happened. Nvidia wants reviewers to push raytracing over any other features. And if you're going to bat for Nvidia after the shit that's come out about them, I *hope* you're getting paid for it.

[@leowolastname2250]

@@LainK1978 found Nvidia's alt account

[@leowolastname2250]

@@LainK1978 but actually, you're literally just repeating the fucking email, did you not watch the video where Linus debunked everything you're parroting?

[@mqccheeze]

@@LainK1978 🤓"See thats where youre wrong"

[@mini-_]

You know it's a great LMG Clip, when the clip is half of the source material.

[@janpaulcurran9659]

Word

[@esserlamp]

Hm

[@Radovanslav]

yeah. it's half of the show for a good fucking reason

[@JAK_EDITS.]

Big brain

[@crunchynetto6979]

hey, i saw this comment back on the full WAN show too 😂

[@ChethanTS]

Feels like a Louis Rossmann stream 😅

[@JohnWilliams-gy5yc]

And they say SARS-COV-2 a very infectious one.

[@Z3phlar]

Dropping the wisdom. Louis is an amazing human being I love that guy.

[@sparksk8er]

💀💀

[@DanielGomez-ye4oq]

Just needs Oreo

[@Bageltin]

fr tho. fr

[@JD-ub5ic]

I have an outrageous amount of respect for linus media group as an organization. Its insane the amount of ethics you guys show. I wish other industry’s, like news in general, would take some cues. Amazing video and amazing display of genuine ethical approach to media and journalism.

[@connoc5078]

"Features that are important to gamer" Well, I'm a gamer and personally I have no interest in ray tracing or any of the other features nvidea wants to advertise.

[@Duplicitousthoughtformentity]

Ray tracing is still so experimental that it feels like a fad that’ll be obsolete in a matter of years when something better comes along. As for muh graphics... i happen to think crysis 3 (which has no ray tracing) looks pretty good and that game came out like 8 years ago.

[@connoc5078]

@@Duplicitousthoughtformentity Yeah, and you get a game like skyrim that has mods that literally make it look next gen. Also, I just don't care much about graphics anyway.

[@koenvisser8527]

@@Duplicitousthoughtformentity Ray tracing is as old as rasterization. It was literally invented in the 16th century. I doubt something better will come along since ray tracing works basically the same way as light does in real life. I doubt you'll get much better graphics than in real life.

[@ArtisChronicles]

I felt that way about physx, still do lol

[@ArtisChronicles]

@@koenvisser8527 it's possible, once you have a way of making humans aware of all the dimensions and able to perceive them all. None of us will be alive to see that.

[@Necropheliac]

Extremely Upset? That Canadian rage tho...

[@nail7904]

Very vile language

[@Qardo]

Nvidia did the impossible. Pissed of a Canadian so much. They didn't even apologize. You know it is bad.

[@Wahinies]

Vaklmept?

[@isaactrefz9744]

Normally Canadians are so polite...

[@murmamirrmohaimen2271]

Imagine if linus was american tho.

[@Netsuko]

I like how this "Clip" is actually just 40 minutes straight of Linus ripping into nVidia for their manipulative BS.

[@kinggalactix]

And I wouldn't have it any other way.

[@Penqvino]

And insulting AMD-gfx-users along the way

[@cosmic3077]

"Rip and tear, until it is done"

[@NoobAdventuresGaming]

Linus ripping into anyone is fun to watch, but 40 mins of him ripping into a major company like Nvidia is amazing

[@JavierGarcia-se3vi]

Two Linuses can't be wrong (Linus Sebastian & Linus Torvalds).

[@AshtonSnapp]

*insert that clip of the Linux Linus flipping the finger at Nvidia*

[@drishalballaney]

NO WONDER: f u Nvidia

[@katzicael]

The Linus-law.

[@YosefEliezrie]

@@AshtonSnapp where’s the clip?

[@mohit_panjwani]

@@YosefEliezrie everywhere on the internet

[@Slamboni4k]

“Do not bite the hand that feeds.” Nvidia is now targeting the people giving them free publicity, and showing people why they should or should not purchase products... It’s even worse that they’re ignoring, and to a point silence those that point out the flaws.

[@CasperTheGhost64]

BROO THAT FLEX LMAOO. "Since starting this stream, I've made enough to buy 6 3090's. I don't need your f*cking graphics card." Bahaha

[@federicobossio2480]

For whoever saw the entire stream, this is like the trailer of a film. He screamed for almost 40 minutes and it was freaking scary.

[@slBrelaz]

But this clip is 39 minutes long?

[@xXx_Regulus_xXx]

my favorite part was when he got so mad he took an axe to his desk and Luke sat there just wincing.

[@AstoundingAmelia]

@@xcherry0 can you link to stream if you can

[@unknownvanguard8749]

@@AstoundingAmelia Check Description. Full Wan Show link is there.

[@squaredonut1000]

If Nvidia thinks they could buy biased reviews by giving a free card, I applaud reviewers for telling Nvidia to shove it. I have high respect for tech reviewers holding their ground. If Nvidia's products don't get reviewed, hopefully that will translate to less sales. Gotta hurt them in wallet to straighten these companies out.

[@jeremydale4548]

And fire the idiots bringing this stupidity in.

[@Momi_V]

And that's why I trust LTT... Because you can tell for Linus it's a personal attack against his most inner moral and believes to have a company affect actual media coverage (outside of disclosed sponsorships)

[@realmike]

Thank you Linus for fighting BS. And by the way, as a VR gamer, I'm very interested in rasterization to push as much FPS as possible to my headset and RTX decreases that number, so Hardware Unboxed's take on this is relevant to me.

[@thatradiogeek]

"If you're a fanboy, you're a f***in' idiot." Truer words have never been spoken.

[@starlight4649]

I don't think I'm a fanboy, it's just really easy to like the underdogs when the main choice acts like this.

[@Dannohh]

Linus: "WAY TO **bleeping** GO!!!" His Kids who can hear through the walls: "Mom, what does F$&King mean??"

[@mikew7168]

Nah, he beeps in real life too, its how Canadians work.

[@nocturnalmayhem0]

@@mikew7168 lmao

[@ArtisChronicles]

@@mikew7168 now that's some mighty convenient breeding

[@SongShiyu]

Mom explains: Fxxking means nvidia is having a publicity disaster.

[@jacobrzeszewski6527]

@@SongShiyu Mom explains: you’ll learn about it when you get your drivers license.

[@JAK_EDITS.]

“Strong armed, mafia bullshit” is pretty accurate to this while fiasco. lol

[@jezraelflancia2460]

Man linus is hella good at talking. There were never any stutters and his points were explained so clearly. This situation aint right.

[@chickenmonger123]

Man. I saw this when it came out. This has to be one of the greatest taking to task tech podcasts I’ve ever witnessed. No quarter. And Luke nodding along, and occasionally having to hide his face when Linus addresses certain segments to specific qualities of individuals, it just makes it even better.

[@KAOPro]

Damn Linus is human??!! But wait, not only human, but a human that is extremely passionate about reviewers, manufacturers, and the way bullies treat other people. Way to go Linus! I have even more respect for you! ✊

[@caiocc12]

The only ones who care about raytracing now are those trying to praise nvidia. Raytracing may be the future, but now we're still in the present.

[@30jugalvbiju74]

Maybe ur just poor 🤷‍♂️🤷‍♂️

[@chrisfratz]

Ray tracing is cool to see. But it's more of a gimmick than a standard feature that is on every GPU made.

[@OscarEduardoRosales]

@@30jugalvbiju74 $50 poor? what are you smoking?

[@Qardo]

@@30jugalvbiju74 RT is cool but when I can gain 60% more performance by turning it off. Yeah. I am turning that off. RT is a gimmick right now.

[@30jugalvbiju74]

@@OscarEduardoRosales weed ofcourse

[@benmark2353]

Angry Linus is very different, but definitely gets the point across. This inside-the-industry insight is really important, because otherwise some of the veiled nuance would have gone over my head

[@manu_solano]

This was the first WAN show I watched live from start to finish, and man was it entertaining to listen to Linus roast Nvidia for half an hour straight

[@stefanrobien1544]

Nearly 40min if I may correct you 😉

[@nani0001]

@@stefanrobien1544 even better.

[@ghostnotes5667]

This is legitimately the first angry Canadian I’ve ever seen. Thanks for keeping it real Linus!

[@masondunbar8339]

8:00 - 13:00 Me just watching Luke trying not to smile while Linus pops off 🤣

[@boombravo]

First time I'm ever posting on a Linus video but I think it's refreshing to see that people are taking a stand for the right thing..everyone is trying to pull the wool over consumers eyes and it's about time people start saying what is right

[@deathrager2404]

lmao everyone willl still buy nvidia like braindeads.

[@TrueREAL]

@@deathrager2404 Im buying rx 580 lol

[@deathrager2404]

@@TrueREAL i bought a used 1080ti a month ago. all i need is a new cpu and mobo and ram. then i can really use that 1080ti to where it shines. but a new gpu? meh. i will always buy 2nd hand because those are much cheaper and they sitll work very good. bought my 1080ti for 350 euros. lol its the gigabyte aorus version. solid shit bro. these rtx cards are a joke. ray tracing is a joke, the supply ofthe cards is a joke, and now these pricings? everything on nvidia with rtx smells like a joke. a bad one at that.

[@TrueREAL]

@@deathrager2404 I will never buy an rtx.I am buying an rx 480 beacuse its an great card for budget pc.I would buy it used but I cant find one that deliver where I live.Also 1080 ti is an beast

[@TrueREAL]

Rx 580*

[@VifferDude]

I think Hardware Unboxed was low hanging fruit. NVIDIA tired it on with a smaller YouToober and if they had got away with it; moved up the food chain. Kudos for the reviewers working together against the bully and ensuring "we" the gamers continue to receive unbiased reviews.

[@youtubevideoswatching3866]

Frankly, I didn’t know much of gpu, I thought maybe I’ll buy a nivida one, but $&$# then now.

[@katxnaa]

Apparently they were not that low.

[@Airwolf-lm9cm]

Every time something like this come up I just wanna ask : How? How in the year 2020 do we have PR managers that don‘t understand how the Internet works? What were they expecting?

[@2nd_Directorate]

They expected it to go public. Let´s be real, they wanted it to go public. At least among the tech youtubers. But probably customers too. You see it clearly in the maketing description of the product which you just DO NOT put in if you write to someone who is knowledgeable about those things, and not with this message. Worse is that they probably thought they had us (the public/customers) more under control. That´s the audacity.

[@aldeo3495]

It's pure insanity! The main PR guy bungles the one job he had. I think Covid is making some people lose their minds a bit.

[@shadow7037932]

This was nVidia seeing how far they can push things. Just look at the shit Samsung India are pulling. Nvidia wants to do that too.

[@treesapien5762]

Every game being rasterized would warrant a focus on rasterization, if that part is ever cut back we could see stagnation or degradation in quality for our older games. It's important to know before you go into bonuses like RTX and DLSS.

[@Speedojesus]

So basically Nvidia said "suck us off because of a feature most of the people own that the cards don't even use because it makes most games barely playable at the settings you can notice it at."

[@mmonkeyman1403]

Wait till Nvidia finds out I DGAF about RTX on the whole. I've lived my life without it for a while, and I can live without it for a while longer. It's not a necessity for me and I assume it isn't one for nearly every person out there.

[@Kieranh4424]

Honestly I find it cool. But not nearly enough to justify the performance hit and price

[@jlewellen4659]

They aren't going to send any review cards to you either.

[@SMthegamer1]

I'd probably care more if all of the features were implemented, but games only use one at a time and the frames die. It's not worth marketing yet.

[@adriannasyraf3534]

it will die out like physx

[@CanIHasThisName]

@@adriannasyraf3534 That's a really ignorant statement.

[@baxter1910]

you honestly learn most when linus is rage-talking

[@justinedzard]

IKR? Whenever he's upset about something, I've always learned at least a thing or two.

[@TechZACH16]

This type of unadulterated takedown doesn't happen to companies often enough and I'm here for it.

[@SarcASSticMOFO]

Last line about editorial was basically them saying to say the right things or you will never get the new cards from us on release day again. Essentially attempting to control the media.

[@kerblingtime]

I just saw this and I own a RTX 3070 with the pure reasoning to being able to play games to raytrace AS AN OPTION, present and future. I completely agree with Hardware Unboxed in the point of not focusing on raytrace. I also really appreciate Linus stepping up and defending not just Steve but all gamers who wants to CHOOSE hardware with features that they find is worth it FOR THEM.

[@igorfv]

And after this day nvidia started calling instead of sending emails

[@dermilchmann25]

them, when they are suprised they got recorded: *suprised pikachu face*

[@Seirin-Blu]

Link? I wanna listen

[@kylewitter2806]

69th like

[@97TP]

Almost 40 minutes of dragging Nvidia*? I love it. * Edit: in the moment. I don't watch WAN show or HardwareUnboxed regularly so I was unaware Nvidia backed down.

[@Ali_mm523]

Linus Torvalds knew something

[@sannidhyabalkote9536]

He definitely knew

[@SaHaRaSquad]

Two Linuses can't be wrong.

[@jiristefka3177]

I haven't seen it comming this far. I never realised that the true would take this shape...

[@KayvonJavid]

I mean he gave nVidia the bird on stage

[@bnsonline5099]

I know too, believe it or not, what's happened are predictable and have more bullshit from nvidia to come

[@HikingFeral]

2 years later and RTX is still a novelty that looks great but comes with a horrific performance cost. Many many many games still don't have it. Don't get me wrong I love RTX and use Nvidia but it needs optimization. Steve was 100 percent spot on.

[@ThreaT650]

Watching this again two years later is wild. In the US or in Canada, if you are solely using a product to market it, you have to disclose the fact that it is a sponsored advertisement. This is not what hardware reviewers do. They are meant to review the product. It is Nvidia's job to market the product. What they are effectively doing is side stepping the law and forcing hardware reviewers to market their products without being considered advertisting.

[@Alex-ck4in]

Not to mention we now have the hindsight to see how poorly raytracing has advanced, how flat its fallen despite the untold millions of $$$ they pumped into game companies to use it. To this day, look how scaled-back all successful RTX implementations are - they can only use it for certain types of lighting, in combination with traditional shading, in tiny portions of scenes. It's all a huge lie to try to get the masses to see Nvidia as Gods, but it's just making them look more and more disconnected and psycho Nvidia are desperate to uphold the veil that they are outright dominant, but we only have to look at the increasing delays between card releases, the stagnant performances per dollar across new generations to see they're beginning to get stuck. Their revenue is drying up bit-by-bit, accelerated by the current economic crisis, and its only a matter of time before they get overtaken.

[@cuatro336]

I like how Linus also says, I know Brian, and he wouldn't say this, and he deserves a chance to respond. Real integrity. Also subbed Hardware Unboxed out of spite.

[@TrueThanny]

Except, of course, he _did_ say that. He sent out a not-pology, then later sent out an actual apology. Clearly Linus doesn't know the guy as well as he thinks. Probably because Linus has had a strong pro-nVidia bias for years.

[@Ivwin]

@@TrueThanny Do you know ANY of the people involved in this?

[@bananya6020]

In case you wanna know, HW Unboxed is actually pretty good for monitor and motherboard reviews IMO. There's a lot of channels out there and each is good for different things. Of course, to be successful on youtube these days each youtuber needs a niche, but here goes (this is just for fun lol) Linus - Not explicitly PC related, i.e., general tech and also entertainment as well as high level advice. Steve from HWU: Motherboards Tim from HWU: Monitors RJN: Mice Optimum Tech: Mini ITX & Mice Gamers Nexus: Massive charts of data, coolers, GFX cards, power supplies, and cases. JayzTwoCents: Water cooling

[@Foojaleeckalikeelamaka]

@@TrueThanny Linus has probably interacted with the person on more than one occasion, giving him a base understanding of how they believe that person would act and then asked for evidence when told that person has acted very differently to that. Seems pretty sensible to me.

[@naidanac1]

"If I was gonna be evil... I'd be smarter about it" - best summary of this situation, imho

[@jedite8395]

Mad props to you Linus. This is not only you standing up for other tech channels, but your also showing where, as a journalist, you draw an ethical line.

[@Arthemesia]

Damn 1 year later and Nvidia still probably have a prolapsed pucker from this video

[@HayleeRetty]

I know he’s very upset and angry over this but I can’t stop seeing his door handle as a headset mic

[@daltonprescott5430]

it pisses me off that his review was relatively positive... strong-arming for positive reviews is bad, strong-arming for talking points is even worse.

[@dashkatae]

What's worse is that Hardware Unboxed did a dedicated video about raytracing performance and DLSS just a few days after the review. Hell, even in the review, Steve mentioned that the video was coming.

[@edwindungdung1998]

@@dashkatae hell, Nvidia even use Hardware Unboxed's good words in their own promo on the RTX site.

[@austinfarley4971]

Linus... is... PISSED. While I'll shittalk him sometimes for the usual stuff, I have mad respect for him standing his ground.

[@tommygun5035]

This and the 4k cameras for his kid really woke me up to the heart of this man

[@hotfishdev]

This is so much fun to watch, on its own. I feel a such a sense of release listening to Linus go off on Nvidia

[@TennysonHull]

This situation made me settle on an AMD card over the NVIDIA card I was considering. Good job Nvidia!

[@livelyosprey]

28:40 Linus spitting fax so hard he killed Luke

[@zuckdaddy1596]

0:29 I thought he was going to curse, what a Canadian moment

[@BonJoviBeatlesLedZep]

Funny because Linus swears like a sailor for the rest of the clip (and on LTT in general), while HUB Steve, against Australian stereotypes, doesn't swear on the channel

[@zuckdaddy1596]

@@BonJoviBeatlesLedZep I know, I just thought it was funny how passive he was (or at least claims to have been) on the phone compared to the rest of the video

[@CollyDoo]

Hoser!

[@Parth_Soni]

Linus being humble(mostly) and honest is I like about him when it comes to any controversial topic.

[@stomp4423]

Everytime I watch this, it gets better and better. Linus crushed this. After 15 years supporting team green, and not a fan boy at any point, I just purchased my first shiny red object! How fitting.

[@hoshikiller7490]

Very

[@thatguy3000]

Which did you buy?

[@thegamerfe8751]

@@thatguy3000 Yeah Archer, I also wonder what did they buy too.

[@linokuma6559]

This is why i trust tech journalist that buy their own new gadget. When i see sponsored videos, i always skeptical about it. Gladly, some madlads such as You, MKBHD, Austin Evan, Arun "Mr.WhosTheBoss" and Michael Fischer keep it as transparent as possible. I mean, THE BIG GUNS themselves said those transparent opinions is good. Thanks for keep reminding us to "Ask More, Consoom Less"

[@yukimurabrify]

If Linus was a chef, that would be his masterpiece: an exquisite piece of meat, first seared on high heat to get that Mailard reaction going, then slow roasted over the course of 16 hours, so the meat falls off the bone.

[@francis771]

It's Still RAWWWWW

[@shubhamchandra5417]

Underrated comment

[@kyle.saikiulee7431]

where's the lamb sauce?

[@cvspvr]

it's fucking RRRAWWW! _slams fist into meat_

[@AidanMillward]

Then he’d drop it. 🤣

[@Eiensakura]

Linus' be spitting nuclear fire there.

[@danieldavis3035]

I've never seen him this mad before.

[@jimsmith7326]

@@danieldavis3035 I don't think that was Bryan Del Rizzo that sent that email. I bet it was a publicist using his name or one of his assistants. We do that here all the time. No excuse because he should have monitored what was going out, but maybe he didn't have time.

[@720vii]

I’m going to try and get a Radeon now, not a 3080 or 3080ti.

[@jetlee4life5164]

Welcome to the AMD family.

[@hilton.allaister]

After this fiasco, 6800xt would be my next card. Has been with green since gtx980 and gtx1080.

[@arantisdavis1623]

Bought a 2070ti for cheap not too long ago and it makes me feel dirty giving them my money lmao

[@thelittle_kitteh]

Why now? Nvidia have been doing shit like this for the pase decade

[@RicardoMontania]

Nvidia for life. 💚

[@user-sw1wq8lh2w]

Linus, the more you talk about the advocacy for consumers and you defend them from corporations, the more I want to leave my job and take a pay cut and come with with you.

[@carlprobert8529]

If nothing else, Hardware unboxed have gained a new follower. Well said Linus, we need more huge influencers like you, ready to stand shoulder to shoulder with even your competition to break the proverbial nose of the bullies!!!

[@jacobward7361]

When does a clip just become a podcast in itself?

[@amandasantini6265]

When a stupid company makes something REALLY dumb and horrendous?

[@livelyosprey]

When Linus starts clapping cheeks

[@philcooper9225]

When it's released to ipods?

[@KizaruB]

I like it because it still means I don’t have to watch the other 40 minutes of the WAN Show video

[@robn2171]

Why are we here? Just to suffer?

[@raawesome3851]

Love Linus. He went the Torvalds route against Nvidia.

[@havfunonline]

Earned his first name

[@MJ-uk6lu]

He even repeated "fuck you" line

[@ahreuwu]

that was exactly what I was thinking, how badly do you have to fuck up your brand to have two different leaders of the tech community with the same name to agree on this kind of thing lmao

[@shodan6401]

The only thing I'm surprised by is that you're surprised. After years of corporate abuses, blacklisting and outright lies, it is actually depressing how unsurprising and utterly predictable this behaviour is, whether it's EA, Ubisoft, Activision or nVidia. What's absolutely AMAZING is how nVidia is doing AMDs PR work for them. That is mind boggling.

[@sternosaur]

He said he wasn't surprised though, what.

[@Boogman123]

I'm actually really happy I saw this I always assumed Nvidia was obviously better than AMD due to reviews but after I saw this how do I know those reviewers didn't see this email and feel scared not to say what they think Nvidia wants them to say.

[@djthicc1507]

15:49 confirmed linus takes baths

[@ritbolitstudios582]

I like LMG clips because I don't have the time to watch the full wan show and it makes it easier to cut it down by topic

[@darcybowyer5743]

Linus installed “AMD RAGE” mode. In saying that though, it sounds like a pissed off minion used Bryan’s account to piss off HUB.

[@VarunMurkar]

Holy shit I've never seen Linus so pissed off, even with that infamous PC building video

[@CrypticConsole]

Nvidea _verged_ this

[@rickklein5136]

Jesus.... the speaker on my phone was smoking after this. Sooo much respect to Linus for the way he presented this.

[@randomlyentertaining8287]

"I'm extremely upset." That's Canadian speak for "I'm fucking infuriated at this fucking bullshit." So that email was just basically "You're not advertising the thing we want you to so we're done giving you free stuff." I wonder if Nvidia realizes that 99.99% of the games that 99.99% of gamers play do NOT support ray tracing. I have a full 1 TB SSD of games, none of which use RT. RT may be the future of gaming but that future is still 5-10 years off. I mean, we haven't even gotten everyone to acknowledge the massive benefit of SSDs over HDDs and its been over 10 years since SSDs started getting good. It also really shows that Linus is Canadian when he, the owner of a company that employs 80 people and whose KZbin channel makes between 300k and 4.8 million a year by itself, apologizes for not having the time to keep up with every tech KZbinr out there.

[@seelensand]

Hardware Unboxed is such a great channel, they have made a lot of videos about the 5700XT, which I wanted to buy, and dove into the different models and temps and so on. Because of these videos I was able to buy the card that doesn't have a flawed cooling system and gives me the best performance. I am so thankful that they cared about me, the consumer, that much, that they individually tested all these cards and compared them to each other.

[@dannionconrad6717]

Which card did you end up picking, and how has it been doing?

[@seelensand]

@@dannionconrad6717 I got the Sapphire Nitro+ one and it's been great. Had no issues with cooling or performance whatsoever

[@nobleX001]

Until you play destiny 2 is not good optimization frame drops like a hell

[@luminous2585]

Linus: I'm really fired up here Luke. Me thinking Linus is about to *drop* a killer dis track.

[@wisdoom9153]

With that beanie? Definitely.

[@TwilightWolf032]

Luminous... you *dropped* the ball with that comment!

[@asandax6]

dropping is Linus's specialty

[@yea3603]

I’m watching this again after seeing it live and having the situation over. Just because I love Linus’ passion, and Luke laughing his ass off with his mic muted to Linus’ Comments

[@DarkKitarist]

Watching this a year later makes me see the big picture nVidia was seeing... They knew exactly what they were doing, because I'm sure they already knew the 4080 and 4090 would cost so much more than the 30xx...

[@DerDrecksack87]

The 4xxx series is still worth it, maybe not in msrp but in street price for sure, it doesn't matter if a 3070 is sold for 550€ right now after 2 years of being at 800€ and the 4070 comes in at 600-700 & probably sold for 750€, most people will be upgrading from a 2xxx series or older, for them it makes no sense in to buying in to the 3xxx series at this point nor waiting another 2 years for the 5xxx, so yeah they will sell for sure.

[@zirconiumdiamond1416]

Looking back on it, the oddest in retrospect line in the email was about how gamers keep their GPUs for years. That clashes pretty harshly with the 40 series' VRAM specs.

[@3rdHalf1]

Love how Nvidia is still pretending that RTX isn’t a fad like 3D monitors and Ageia Physics. Nvidia: If you ain’t voting green - you ain’t black, I meant gamer.

[@boiledelephant]

Ageia physics, holy shit, the timewarp. I had forgotten

[@sensaia6222]

One reason I love the tech industry is not only the passion for products - but additionally it’s seeing folks like Linus defending “his competitors” that’s very noble of him and I feel his frustration. IMO: this needs to be addressed through the KZbin community, I am very disappointed to see this. Thank you Linus.

[@Spartan-sz7km]

One thing I love about tech industry is that they see competitors as allies. I've bought my pc and it's heartwarming seeing smaller pc shops helping each other out to get me my pc in perfect condition.

[@AZFlyingCook]

That's the most upset I've ever seen a Canadian before. The hardware review community sticking together is so much more powerful now that things like social media exist. Thank you, Linus.

[@aaro_n]

I'm sad I was looking forward to getting a 3000 series card at some point when they are available. Probably not anymore unfortunately. They would have to not only right their wrongs, but also change their ways completely.

[@frankiebigrings7048]

yeah I got a 3070 haven't even put it in yet kind of makes me wish I could of gotten a 6800 instead but both where impossible to get

[@schwuzi]

@@frankiebigrings7048 I bet you can sell that 3070 in seconds if you price it reasonably.

[@excessmaterial]

I mean, use it anyway? What is with all you chodes farming for self righteous points over this? It doesn't make their product suddenly terrible. The logic gap is almost hilarious at this point.

[@divyavyas9003]

Dude, look, I agree that what Nvidia was bad and they definitely deserve the backlash that they are getting. But why are you letting this affect your purchase? If you're happy with the performance that the card gives, then how does this affect that performance? Nvidia definitely did a scummy thing and I am not their fanboy but, this whole fiasco doesn't impact your performance. As a wise man once said - "Buy the product, not the brand."

[@sinaalami4148]

@@divyavyas9003 That's true but if using the product makes you ethically disgusted would you enjoy using it? Hardware unboxed got thrown under the bus and if you as a customer buy their product you're in one way or another being supportive about it.

[@Tackyauto]

I like to come back to this periodically for the rage and for Luke’s reactions 😂

[@HoshinoMirai]

And remember guys this is the exact same person who was called an Nvidia shill before

[@Rally1800]

I'm not even a PC gamer but loved the passion and calling out the corporate bs.

[@mushroomboxing]

This pathetic lashing out is just what happen when companies feel pressure from competition. It reminds me of Gibson guitars with their "play authentic" fiasco from a year or so ago.

[@DryeLint]

toan

[@danieljensen2626]

If Intel stops sending products to people who don't praise them then no one will know about the next Intel launch because everyone knows AMD will be better overall.

[@devaraft]

Everyone would be "of course you're not. You suck anyway" people are not even gonna be mad, they're gonna bully intel

[@Bolt6604]

The common thought process on Intel vs AMD is simple. If your strictly for gaming, go Intel. If you use it for literally anything else, or even while gaming. Go AMD. It's been that way for a couple of years now. The roles will change in the future though, think Intel know's that. This isn't the first time they have been in that position. They are just being patient.

[@elismaatta]

@@Bolt6604 Patiently waiting for less market share?

[@Bolt6604]

@@elismaatta nah just researching to catch up. You either bitch and moan about something in business or you put your head down and go to work. They won't always be behind AMD. They will catch up. Then at that point, I hope AMD continues with the innovation to retake it back. Competition between them two only benefits the consumers.

[@petrmiskerik]

One year later and this video is still relevant, still important. Great work Linus, Luke. Thx guys.

[@TheSiliconSoul]

I love this view during the very angry Linus rant...Luke constantly off to the side looking like he's trying to stay out of the obvious line-of-fire.

[@10minutetech74]

7:23 NVIDIA has only given me headaches and created a worse experience for me with their garbage Linux drivers.

[@zaydenspencer9519]

AMD has really good Linux drivers

[@10minutetech74]

@@zaydenspencer9519 actually, AMD's official Linux drivers are junk too. The open-source ones built in to the kernel are awesome, though

[@CrypticConsole]

I want Linux to gain more market share. If a company like Corsair made software available I think they would make alot of money

[@kirschitz64]

@@10minutetech74 yeah they should just kill AMDGPU-PRO like come on guys if an opensource driver spanks your official one you know you’ve goofed up

[@MCChubbyUnicorn]

I really hope AMD gives him review cards, and he digs into Nvidia in a roundabout way

[@originalscreenname44]

The best part is "You're trying to tell Hardware fucking Unboxed how a graphics card works!" They are definitely the last, or one of the last along with Gamer's Nexus, sources you need to tell how things work.

[@brianm744]

LInus, ask yourself, who is the CEO of Nvidia that has approved this type of behavior from their subordinate "chief" level officers. You're right, this is about control. This entire debacle tells me that Nvdia, from the top down to the least most senior manager, has a HUGE amount of contempt for its customers. They are biting the hand that feeds them.

[@narutokonoha93]

I like Linus but it's moments like these I really love him. He mentioned this whole debacle during his WAN show from 17.09 talking about EVGA not continuing working with Nvidia.